Business and Management Books

Book Synopsis'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future.'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard BransonTrade ReviewThis is a book that defines both the nature of the new world which the internet is creating; and its challenges. It describes a technological revolution in the making. How we navigate it is a challenge for countries, communities and citizens. There are no two people better equipped to explain what it means than Eric Schmidt and Jared Cohen' * Tony Blair *'At last, a brilliant guide book for the next century - what the future holds for entrepreneurs, revolutionaries, politicians and ordinary citizens alike. Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives. This book is the most insightful exploration of our future world that I have ever read, and once I started reading I was simply unable to put it down' * Sir Richard Branson *'Every day, technological innovations are giving people around the world new opportunities to shape their own destinies. In this fascinating book, Eric Schmidt and Jared Cohen draw upon their unique experiences to show us a future of rising incomes, growing participation, and a genuine sense of community - if we make the right choices today' * Bill Clinton *'Eric Schmidt and Jared Cohen's thoughtful, well-researched work elucidates the staggering impact of technology on our daily lives, as well as what surprising and incredible developments the future may hold. Readers might be left with more questions than answers, but that's the idea - we are at our best when we ask "What's next?"' * Elon Musk *'Eric Schmidt and Jared Cohen have produced a searching meditation on technology and world order. Even those who disagree with some of their conclusions will learn much from this thought-provoking volume' * Henry A. Kissinger *'The New Digital Age is must reading for anyone who wants to truly understand the depths of the digital revolution. Combining the skills of a social scientist and a computer scientist, Cohen and Schmidt blend the technical and the human, the scientific and the political, in ways I rarely saw while in government. They challenge the reader's imagination on almost every page. Indeed, what will be the impact of virtual and physical worlds coexisting, the first generation of humans to have an indelible record, or more frequent revolutions without resolution as the digital age nurtures more celebrities than leaders. And these questions are just the beginning. Read on' * General Michael Hayden, former Director of the CIA *'This is the book I have been waiting for: a concise and persuasive description of technology's impact on war, peace, freedom and diplomacy. The New Digital Age is a guide to the future written by two experts who possess a profound understanding of humanity's altered prospects in a wireless world. There are insights on every page and surprising conclusions (and questions) in every chapter. For experts and casual readers alike, Eric Schmidt and Jared Cohen have produced an indispensable book' * Madeleine Albright, former Secretary of State *'This is the most important - and fascinating - book yet written about how the digital age will affect our world. With vivid examples and brilliant analysis, it shows how the internet and other communications technologies will empower individuals and transform the way nations and businesses operate. How will different societies make tradeoffs involving privacy, freedom, control, security, and the relationship between the physical and virtual worlds? This realistic but deeply optimistic book provides the guideposts. It's both profoundly wise and wondrously readable' * Walter Isaacson, author of Steve Jobs *'The New Digital Age: Reshaping the Future of People, Nations and Business offers an intriguing fusion of ideas and insights about how the virtual world is intersecting with the "Westphalian order". It seeks a balance between the discontinuities of technologists' "revolutions" and the traditionalism of internationalists' study of states, power, and behaviour. The authors explain that technology is not a panacea, yet the uses of technology can make a world of difference. This book should launch a valuable debate about the practical implications of this new connectivity for citizens and policy makers, societies and governments' * Robert B. Zoellick *'Few people in the world are doing more to imagine - and build - The New Digital Age than Eric Schmidt and Jared Cohen. With this book, they are looking into their crystal ball and inviting the world to peek in' * Michael R. Bloomberg, New York City Mayor *'We have long needed an incisive study of how the ever evolving world of technology leaves almost no aspect of life unchanged. We have it in The New Digital Age. Eric Schmidt and Jared Cohen offer a rigorous approach to decoding what the future holds in a story that is as well written and entertaining as it is important' * General Brent Scowcroft *'Starting with a simple, powerful and terrifying observation - that "the internet is among the few things humans have built that they don't truly understand" - this fascinating book takes you on a wonderfully stimulating and important journey. It will make you rethink your concepts of the digital age, the way the world works, what lies ahead, and what all this means for you, your family and your community. You don't need to know much about technology to benefit from this incredibly insightful book. Using their repeatedly-tested talents and their highly successful experiences, Eric Schmidt and Jared Cohen brilliantly detail for us how the digital age is rapidly altering the balance of power between citizens and governments, between the physical and virtual worlds, and between good and bad. Whether we like or not, technology is fundamentally changing the manner in which we all interact and depend on each other - and in an accelerating manner whose scale and scope remain obscure for too many of us. This brilliant book is a must read for all those seeking to understand, and navigate well a fundamental structural shift that will play a critical role in determining the wellbeing of current and future generations' * Mohamed El-Erian, CEO of Pimco *Serious and informative . . . this is an important book, partly as an account of what may happen, but mainly as a picture of the present mind-set of Silicon Valley * Sunday Times *Schmidt and Cohen are right to point to the disruptive effects of pervasive new communications medium such as the internet either to liberate or to destabilise, depending on which side of the fence you are on * Financial Times *The New Digital Age is the most ambitious attempt to date to sketch the contours of the world that will emerge as a result of the penetration of electronic networking into every corner of the globe and every part of people's lives . . . the thoroughness is - to use a sophomore cliché - awesome * Observer *The writers are at their most persuasive when talking about the link between people and technology: their faith in human ingenuity leads to an optimistic vision . . . a clear and thorough thesis suggesting that the world we are forging with the web is a better one than we have at the moment * Sunday Telegraph *The New Digital Age is a considered work * The Economist *Though Schmidt chairs Google and Cohen runs its think tank, they avoid corporate propaganda in this far-reaching survey * i *Makes sense of the infinite and terrifying possibilities of tomorrow * People Management *Google's Eric Schmidt and Jared Cohen tease apart the potential influence of technology on politics, security and daily life in The New Digital Age * The Times *A perceptive insight into where Silicon Valley is taking us all * TLS Books of the Year *A serious, informative and important book * Sunday Times *

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Book SynopsisA new edition of the million copy bestseller on negotiation by the man who coined the term 'win-win'.

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Book SynopsisThe most important reference to Six Sigmaâfully updated for the latest advancesThis thoroughly revised, industry-standard guide delivers all the information you need to apply Six Sigma techniques and dramatically improve processes, profitability, sustainability, and long-term growth. Written by two of the foremost authorities in Six Sigma, the book shows you, step by step, how to build the best teams and foster effective leadership while maximizing customer satisfaction and boosting profits. This new edition features a number of important updates, including AI, big data and machine learning, healthcare statistics, and modern supply chain challenges. This hands-on resource also lays out cutting-edge applications for social media data, decision trees, remote technology, and web scrapers.Coverage includes: Six Sigma implementation and management Recognizing and capitalizing on opportunity Data-driven management Selecting and suppo

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Book SynopsisAll businesses today face increasing pressure from customers and legislation to improve their sustainability credentials. Moreover, companies' employees and shareholders are demanding the same. Yet, many companies are playing catch-up and urgently need to get on track for the future. This book explains how companies - small or large - can do that in a series of practical stages. The authors adopt a method that asks a series of questions that then require brutally honest answers to, that then go on to develop guaranteed actions for companies to implement. For any business owner or manager who realize the importance of running a sustainable business, but do not know where to start, this book provides an essential springboard. It all adds up to a roadmap towards the next decade - and for businesses to remain relevant and resilient.

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Book SynopsisEvidence suggests that only about 10% of start-ups and 30% of entrepreneurs make it beyond 5 years. Methods for control and leadership in the start-up or early growth stages are wildly different from those needed to successfully manage a complex organization consisting of multiple departments, divisions, product lines, or geographic spread. To succeed, business leaders should be aware of which stage their organization is in, the characteristics of the current stage, and the characteristics of the next stage. This book explores various common patterns of management styles and then offers transition strategies to help managers to succeed in the digital economy. The authors guide leaders to prepare for these transitions by laying the foundations or infrastructure needed to prevent a crisis that inhibits further growth. They also provide leaders with a greater understanding of the growth framework, which will help leaders to manage better the development of their companies.

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Book SynopsisThis new edition of this bestselling guide offers an integrated approach to process improvement that delivers quick and substantial results in quality and productivity in diverse settings.Table of Contents Foreword xi Preface xv Acknowledgments xviii The Authors xix Introduction: The Improvement Guide, Second Edition 01 PART ONE: INTRODUCTION TO IMPROVEMENT 13 Chapter One: Changes That Result in Improvement 15 Principles of Improvement 15 The Model for Improvement 23 Key Points from Chapter One 25 Chapter Two: Skills to Support Improvement 27 Supporting Change with Data 28 Developing a Change 35 Testing a Change 41 Implementing a Change 43 Spreading Improvements 44 The Human Side of Change 45 Key Points from Chapter Two 46 Chapter Three: Improvement Case Studies 49 Case Study 1: Improving the Morning Meeting 49 Case Study 2: Improving Service in a Dental Office 54 Case Study 3: Improving Methods for Teaching Biology 60 Case Study 4: Contamination in Shipping Drums 63 Case Study 5: Reducing Energy Use in School 66 Key Points from Chapter Three 71 PART TWO: METHODS FOR IMPROVEMENT 73 Chapter Four: The Science of Improvement 75 Profound Knowledge 76 Milestones in the Development of Profound Knowledge 85 Key Points from Chapter Four 88 Chapter Five: Using the Model for Improvement 89 What Are We Trying to Accomplish? 89 How Will We Know That a Change is an Improvement? 93 What Changes Can We Make That Will Result in Improvement? 96 The Plan-Do-Study-Act Cycle 97 Using the Cycle to Build Knowledge 100 Key Points from Chapter Five 106 Chapter Six: Developing a Change 109 Some Typical Problems in Developing Changes 110 Reactive Versus Fundamental Change 111 Theory for Change 116 Methods for Developing Fundamental Change 120 Key Points from Chapter Six 136 Chapter Seven: Testing a Change 139 Applying the Science of Improvement to Testing 140 Principles for Testing a Change 144 Designs for Testing a Change 153 Strategies for Testing 168 Key Points from Chapter Seven 170 Chapter Eight: Implementing a Change 173 Testing a Change 174 Implementing a Change 174 Implementation as a Series of Cycles 175 Implementing Changes to Achieve and Maintain Improvement 179 The Social Aspects of Implementing a Change 186 Key Points from Chapter Eight 193 Chapter Nine: Spreading Improvements 195 A Framework for Spread 196 Phase for Organizational Readiness for Spread 197 Phase for Developing an Initial Spread Plan 205 Phase for Executing and Refining the Spread Plan 210 Key Points from Chapter Nine 216 Chapter Ten: Integrating Methods for the Improvement of Value 217 Eliminating Quality Problems 218 Reducing Costs While Maintaining or Improving Quality 224 Expanding the Expectations of Customers to Increase Demand 230 Developing an Environment Conducive to the Improvement of Value 235 Key Points from Chapter Ten 236 Chapter Eleven: Improving Large or Complex Systems 237 Project Setup and Management 239 Understanding the System and Developing High-Impact Changes 243 Testing and Learning Systems 250 Key Points from Chapter Eleven 262 Chapter Twelve: Case Studies of Improvement Efforts 263 Case Study 1: Reducing the Occurrence of No-Fault-Found Components 264 Case Study 2: Improving the Drill Process 269 Case Study 3: Reducing Infection and Mortality Rates in a Pediatric Intensive Care Unit 276 Case Study 4: Improving Safety at a Manufacturing Plant 285 Case Study 5: Improving the Credentialing Process at CareOregon 291 Case Study 6: Improving Sales at a Specialty Chemical Company 292 Key Points from Chapter Twelve 305 PART THREE: IMPROVING VALUE AS A BUSINESS STRATEGY 307 Chapter Thirteen: Making the Improvement of Value a Business Strategy 309 Building the System of Improvement 312 Key Points from Chapter Thirteen 328 Chapter Fourteen: Developing Improvement Capability 331 Developing Improvement Capability in the Workforce 333 Organization to Support the Focus on Improvement 340 Development of Other Capabilities 343 Key Points from Chapter Fourteen 346 Sample Agendas for Getting Started, Sponsors, and Improvement Advisors 348 Development of Internal Improvement Advisors: Topical Agenda 352 APPENDIXES 355 Appendix A: A Resource Guide to Change Concepts 357 How to Use Change Concepts 358 The Change Concepts 363 Appendix B: Tools and Methods to Support Improvement 409 Methods and Tools for Viewing Systems and Processes 410 Methods and Tools for Gathering Information 417 Methods and Tools for Organizing Information 423 Methods and Tools for Understanding Variation 433 Methods and Tools for Understanding Relationships 440 Methods and Tools for Project Management 442 Standard Forms for Improvement Projects 445 Appendix C: The Model for Improvement and Other Roadmaps 453 Fundamental Questions for Improvement 454 Alternative Roadmaps for Improvement Projects 456 Summary 464 Notes 465 Index 479

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Book SynopsisDrawing on a dozen years of research among managers, officers, and politicians in the public realm and the private sector, among the nonprofits, and in teaching, Heifetz presents clear, concrete prescriptions for anyone who needs to take the lead in almost any situation, under almost any organizational conditions, no matter who is in charge.Trade ReviewLeadership Without Easy Answers is a masterwork of great subtlety, and of punch and practicality. Leadership is not value-free, Mr. Heifetz writes… [The author puts] soul and values squarely back into a vital topic, leadership. -- Tom Peters * New York Times Book Review *Ronald Heifetz brings knowledge of an astonishingly wide range of disciplines to this study of leadership… As a musician, a cellist, he understands that the quality of a performance depends on the audience as well as on the instrumentalist… As a psychiatrist, Heifetz understands that communities cannot be pushed beyond their capacity to adapt… These insights give to Heifetz’s book an originality and vivacity one rarely associates with studies on leadership. He illustrates his theses with an extraordinary range of cases and examples… Leadership Without Easy Answers reminds us of democracy’s rich potential. It is a bold book and an encouraging one. I hope some of our leaders are out there learning. -- Shirley Williams * Times Higher Education Supplement *Ronald Heifetz has written an interesting and timely book, in which he moves away from the idea of leaders as visionaries and saviors to stressing leadership as an activity as opposed to a position of authority or a set of personal characteristics. -- Robert Hooijberg * Journal of Leadership Studies *This pioneering study constitutes one of the most insightful and innovative approaches to leadership studies in over a decade… Heifetz masterfully presents his new leadership model by intertwining general theory and prescriptive practical guidance through fertile historical and workplace case studies. Heifetz’s goal is nothing less than a summoning for a new social contract that seeks to revitalize America’s civic ethos by adopting leadership strategies to empower the citizenry rather than to merely enhance the authority of the leader… The upshot of this study should place it in the front line in leadership historiography for years to come. -- R. J. Lettieri * Choice *Heifetz presents a new theory of leadership for both public and private leaders in tackling complex contemporary problems. Central to his theory is the distinction between routine technical problems, which can be solved through expertise, and adaptive problems, such as crime, poverty, and educational reform, which require innovative approaches, including consideration of values. Four major strategies of leadership are identified: to approach problems as adaptive challenges by diagnosing the situation in light of the values involved and avoiding authoritative solutions, to regulate the level of stress caused by confronting issues, and to shift responsibility for problems from the leader to all the primary stakeholders. The theory is applied to an analysis of historical accounts of local, national, and international events. An innovative and thoroughgoing work; highly recommended. * Library Journal *A superb book for any age, but particularly for our current one, where society is so desperately in need of its wisdom and expertise. Leadership Without Easy Answers should be required reading for top managers in all sectors—private, public, and nonprofit. I hope it will also be widely read by the citizenry that is so much in need of an attitude shift on the nature of authority. This book is also very much about citizenship. -- M. Scott Peck, author of The Road Less TraveledAlive with insights, concepts, new ideas, just teeming with the kind of creative approach to the study of leadership that I and of course many others esteem. In a field in which there has been a great deal of repetitious work, Heifetz strikes out in ground-breaking directions. -- James MacGregor Burns, author of LeadershipRemarkably thoughtful, provocative, and useful. This book will be seen as a major contribution that provides a rare interdisciplinary view of leadership in context. Leaders as well as serious students of the process of leadership and the development of leaders need to have this book on their shelves. -- General Walter Ulmer, U.S. Army (Ret.), President and CEO, Center for Creative Leadership, Greensboro, North CarolinaHeifetz turns out to be one of the most thoughtful scholars on leadership. His direct and relevant concepts are pathbreaking. -- James David Barber, author of Presidential CharacterOriginal and penetrating in its analysis of leadership. This is an excellent book. Important and valuable. -- John Gardner, former Secretary of Health, Education, and Welfare and founder of Common CauseLeadership Without Easy Answers should go a long way toward clearing up many confusions about leadership. Long a master teacher of leaders, Heifetz’s courses and Harvard’s Kennedy School of Government have been standing-room only for years. Read this book and see why. -- Peter Senge, author of The Fifth Discipline: The Art and Practice of the Learning OrganizationTable of Contents* Foreword by Richard L. Neustadt * Introduction Part I. Setting the Frame * Values in Leadership * To Lead or Mislead? * The Roots of Authority Part II. Leading with Authority * Mobilizing Adaptive Work S Applying Power * On a Razor's Edge * Failing Off the Edge Part III. Leading Without Authority * Creative Deviance on the Frontline * Modulating the Provocation Part IV. Staying Alive * Assassination * The Personal Challenge * Notes * Acknowledgments * Index

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Book SynopsisWhy, in the '90s, did business flourish in California's Silicon Valley but decline along Route 128 in Massachusetts? The answer, Saxenian suggests, has to do with the fact that Silicon Valley developed a decentralized but cooperative industrial system while Route 128 came to be dominated by independent, self-sufficient corporations.Trade ReviewThis is scholarship at its best—thoroughly researched, elegantly written, a compelling story that’s relevant to business executives and policymakers everywhere. -- John Case * Boston Globe *The best book I’ve seen at analyzing the secrets of Silicon Valley’s success. And it shows why the valley’s future remains bright even though costs are high. -- James J. Mitchell * San Jose Mercury News *Saxenian’s findings are important because they highlight the fundamental organizational practices behind California’s economic successes in several key sectors, a reality dangerously ignored by many of the state’s political and business leaders. -- David Friedman * Los Angeles Times *A welcome addition to the growing literature on American high technology, offering fresh insights in a thorough…account of the economic and technological evolution of America’s premier high-technology regions. -- Richard Florida * Science *Regional Advantage is an impressive demonstration of why new technologies and new markets both create and are driven by new business models and corporate structures. -- Michael Stern * San Francisco Chronicle *Over the past decade, however, there has been a growing interest in the role which territory (in the form of regions, industrial districts, or innovative milieux) plays in fostering technical change and industrial innovation… One of the many virtues of this book is the way it penetrates beneath these superficial similarities, exposing a more complex, more telling set of differences which help to explain the very different fortunes of these regions in recent years… What we have here is a well-researched, elegantly written, and provocative book on a subject which should engage a wide array of disciplines, especially those with an interest in innovation and regional development. -- Kevin Morgan * Research Review *Table of ContentsPrologue Introduction: Local Industrial Systems 1. Genesis: Universities, Military Spending, and Entrepreneurs 2. Silicon Valley: Competition and Community 3. Route 128: Independence and Hierarchy 4. Betting on a Product 5. Running with Technology 6. Inside Out: Blurring Firms' Boundaries Conclusion: Protean Places Notes Historical Data Definitions and Data Sources Acknowledgments Index

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Book SynopsisProvides a proven series of skills and techniques that anyone can use to make their relationships thrive Healthy communication is essential in any professional or personal relationship. When the lines of communication are frayed or broken, the resulting drama, unnecessary conflict, and inefficiency often lead to ''dropping the ball''. Better communication yields better results. It''s a no-brainerhonest conversations build deeper, more productive relationships. It may seem simple in theory, but healthy communication is one of the most challenging things to master in practice. The Communication Code helps you set up conversations and communication in a way that creates a win-win scenario for everyone involved. In this real-world guide, bestselling authors and international speakers Jeremie Kubicek and Steve Cockram share their simple but powerful strategies for boosting your emotional intelligence and elevating your interpersonal communication skills. Step Table of ContentsAcknowledgments xi Introduction xiii Chapter 1 The Secret of Relational Codes 1 Chapter 2 The Power of the Past 15 Chapter 3 The Communication Code 35 Chapter 4 Why Celebrating Works 51 Chapter 5 Why You Should Care 75 Chapter 6 The Superpower of Clarity 93 Chapter 7 Collaborating to Win 105 Chapter 8 How to Critique Without Being Critical 117 Chapter 9 People Whispering 133 Chapter 10 Is It Worth It? 151 Chapter 11 Re- Establishing Communication 167 Chapter 12 Your Communication Plan 183 About the Authors 189 Index 191

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Book SynopsisSue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.Trade Review"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." * Russell Grossman, Head of UK Government Internal Communications Profession *"Employee communications have always been a critical part of how organizations engage their people. Now, more than ever, when ways of working mean employers have to work harder to ensure their people feel connected to their purpose and culture, a focus on effective communications is essential. This book is a timely update giving great practical advice for any communications or HR practitioner to raise their game in employee communications." * Jacky Simonds, Chief People Officer, Experian *"The perfect blend between capturing highly relevant thinking from an impressive array of experts combined with useful insights and applications of successful employee communication from leading practitioners. This is a very timely book and highly recommended to communication leaders and executives." * Kim Larsen, President of the European Association of Communication Directors (EACD) and Head of Global Communications & Brand Experience at ING. *"Sue and Liam have collected a broad range of great examples of practice and explain how communications professionals at every level can apply these lessons in their day-to-day work. With its explanation of recent research and academic thinking, this book is a valuable resource for anyone investing in their skills and career." * Jennifer Sproul, Chief Executive, Institute of Internal Communication *"Successful Employee Communications receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, Sue Dewhurst and Liam FitzPatrick never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking." * Simon Monger, Internal communications, Change and Engagement Consultant, President (2022/23 Board), IABC UK & Ireland *"This book is a terrific and timely resource for communicators who seek to bring their employee communication skills to the next level, teachers, students, scholars, and leaders in diverse organizations. It is a deep dive into various crucial issues and surging trends in employee communication. The book beautifully blends professional expertise, insights, models, expert views, numerous cases and examples, and organizational best practices on a global scale. Integrating strategies, tactics, checklists and toolkits, this book not only helps us "know" more but also provides clear roadmaps for communicators to actually solve day-to-day employee communication problems and issues. The book belongs on the must-have list." * Rita Men, Associate Professor of Public Relations, University of Florida *"This updated edition is packed with strategic insight, practical advice and fascinating case studies. It's essential reading for anyone wanting to demonstrate the true value of effective employee communications in the workplace." * Katie Macaulay, Host, The Internal Comms Podcast *"The refreshed edition is an excellent handbook for practitioners involved in enhancing their organization's internal reputation and raising their own standards as professionals. As organizations grapple with rising disengagement and attrition, the authors share deep insights on how internal communicators can step up and bring clarity, drive connection, and build communities that enable shared success. The chapters blend theoretical perspectives with practical wisdom and the book is highly recommended for practitioners to gain a better understanding of dynamics shaping the workplace." * Aniisu K Verghese, award-winning communication leader, speaker and author of Internal Communications – Insights, Practices & Models (2012) and Get Intentional (2021) *"Written by two of the most experienced people in employee communication, what makes this book really special is that it is like having two wise, friendly mentors by your side whom you can consult whenever you need to. Authoritative, easy-to-read, practical and pragmatic, it's packed with great case studies to illustrate the key points." * Hilary Scarlett, international speaker and author of Neuroscience for Organizational Change *Table of Contents Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add; Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts; Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples; Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it; Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods; Chapter - 07: Line managers as communicators – How to help them add the most value; Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications; Chapter - 09: Change and transformation – Understanding the differences for effective employee communication; Chapter - 10: The Changing Nature of Work and the Workplace; Chapter - 11: Listening and Employee Voice; Chapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages; Chapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value; Chapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace

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Book SynopsisIntertwined with the true crime narrative, The Delta in the Rearview Mirror: The Life and Death of Mississippi's First Winery details author Di Rushing's life in and out of Mississippi, including growing up in 1960s Greenville, attending university, traveling overseas, and the relationships she cultivated along the way.

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Book SynopsisStreamline your organization's communication for happier employees, clients and customers, with this powerful and practical methodology featuring insight from experts Simon Sinek and Brené Brown. As the title suggests, Influential Internal Communication proves just how influential internal communications (IC) is, and the measurable impact it has on an organization's growth. For many organizations, IC often slips down the list of priorities when there are high pressure, high stakes business situations to cope with. This causes a sense of chaos and confusion within the organization that will - eventually - permeate to external customers and clients. Influential Internal Communication presents a clear, adaptable methodology that will help readers understand, diagnose and fix their own communication challenges, thereby transforming the chaos into calm. Backed up with data and statistics from industry reports on workplace culture, Influential Internal Communication is based on The Field Model and draws on research with CEO's, some of the best insights into people, organisations and chaos. The theory is backed up with real world case studies, showing how chaos can impact a range of organizations of varying size and industry. Written by the 2020 President of the Chartered Institute of Public Relations (CIPR), Influential Internal Communication will streamline any organization's IC practices, and help to drive engagement, efficiency and profit across the board.Trade Review"This is the book I wish I had when I was starting out in Internal Communication. Whether you are a newcomer to internal communication or a more seasoned practitioner, you work in organisational design or human resources - Jenni's book is one that should sit on your desk." * Krishan Lathigra, Interim Head of Internal Communication & Engagement, UK Department for Digital, Culture, Media and Sport (DCMS) *"An eclectic collection of valuable ideas and practical solutions for everyday internal communication challenges. This is a useful guide for practitioners who are interested in taking a broader perspective to practice that incorporates understanding people and organizations." * Dr Kevin Ruck, Co-founder, PR Academy *"Jenni's book is a practical guide that will not only equip communicators but inspire them too. It's packed with relevant theory and examples, that unlock the possibilities of effective internal communication. This book will help you have the right conversations, to drive everyone forward. I highly recommend it." * Rachel Miller, Director, All Things IC. *"A transformational book from a transformational and passionate professional. There is no Employee Engagement without internal communications and this book will help you deliver both effectively." * Matt Manners, CEO & Founder, Inspiring Workplaces Group *"An indispensable guide for leaders, communication professionals, students, and anyone interested in how to harness the power of communications to empower teamwork to make the dream work." * Farzana Baduel, CEO, Curzon PR *"This is the book that we've waited for to help the discipline evolve officially from reactive and tactical to proactive and strategic. It is an easy and informative read for those who want to enable, engage and empower employees to manage change and deliver results." * Priya Bates, President, Inner Strength *"The first comprehensive manual for internal communication for the pandemic/post-pandemic era, Jenni reaches a new level of thought leadership in the field. Rather than making simple stuff complex, she makes complex concepts simple and actionable." * Mike Klein, Principal, Changing The Terms and former EMENA Chair of IABC. *"Jenni's model is business performance focused, insightful and comprehensible. Leaders need to understand change dynamics and effectively engage with people; Jenni shows the way." * David Stringer-Lamarre, Chair, IoD London Region and MD, Fortis Consulting London *"A book which should not only be read but, most of all, understood by all those working in internal communication. A book which demonstrates the power internal communication can have from a strategic perspective, not just channel and broadcast use." * Ella Minty, Author and Issues, Crisis & Reputation Lecturer & Adviser *Table of Contents Chapter - 00: Introduction; Section - PART ONE: Foundations; Chapter - 01: Introduction to internal communication; Chapter - 02: Without communication there is chaos; Chapter - 03: Understanding organizations and leadership; Chapter - 04: Understanding people; Section - PART TWO: Applying the model; Chapter - 05: The Field Model; Chapter - 06: Data and diagnostics; Chapter - 07: The fix; Chapter - 08: Applying the model and making it work for the long term; Chapter - 09: Conclusion;

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Book SynopsisA radical new leadership strategy to transform business as we know itâfrom a dream team of INSEAD professors and mega-bestselling author Ram Charan The business landscape is littered with the wreckage of companies that crashed and burned when an apocalypse cameâin the shape of new competitive technologies, upstart entrants, demographic shifts, and new world orders. Who can feel safe in firestorm change?The authors of The Phoenix Encounter Method donât advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the groundâthrowing yourself into a firestorm changeâand turning the upheaval to your organizationâs advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.Written with a sense of urgency and purposefully radical provocation, The Phoenix Encounter Method represents the forward thinking of legendary business guru Ram Charan and professors fromTable of ContentsIntroduction: Are You on Fire? PART IPHOENIX SEEKING:Encounter GroundworkCHAPTER 1 Phoenix or Dodo? CHAPTER 2 Leadership Thinking in Firestorm Disruption CHAPTER 3 The Phoenix Encounter Method CHAPTER 4 The Phoenix Attitude CHAPTER 5 Phoenix Tools and Habits:Extra Strategic Perception PART IIPHOENIX BURNING:Encounter BattlefieldCHAPTER 6 Scanning Firepower for ExtremeAttack and Horizon Defense CHAPTER 7 All Digital Firepower, All the Time CHAPTER 8 Platforms: The Ecosystem Firepower CHAPTER 9 The Firepower of Indispensable Technologies CHAPTER 10 Targeted Technology Firepower CHAPTER 11 Firepower Far Beyond Technology CHAPTER 12 Firepower from Combinatorial Innovation PART IIIPHOENIX RISING:Encounter BreakthroughCHAPTER 13 Blueprint for Breakthrough CHAPTER 14 Phoenix Leaders: Dreamers and Doers CHAPTER 15 Conclusion: The Phoenix Rises Afterword: Final Reflection Acknowledgments Notes Index

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Book SynopsisA groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignoreâusing the latest in brain scienceAudiences forget up to 90% of what you communicate. How can your employees and customers decide to act on your message if they only remember a tenth of it? How do you know which tenth theyâll remember? How will you stay on their minds long enough to spark the action you need? Many experts have offered techniques on how to improve your own memory, but not how to influence other peopleâs memoryâand impact their decisions. Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content. No more redundant meetings, rambling e-mails, or anemic presentations. In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1.&nbspTable of ContentsCHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people’s minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting

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Book SynopsisMarc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. Table of Contents Part 1: Laying the Foundations 1. What is OGSM? 2. Where did it come from? 3. What do you need to succeed? 4. How do you prepare your plan? 5. The DNA of strategic thinking: What-by-How Part 2: Building Your One Page Business Plan 6. 'O' for Objective 7. 'G' for Goals 8. 'S' for Strategies 9. 'M' for Measures Part 3: Sharing Success and Reviewing Progress 10. Cascading the plan within your organisation 11. Monitoring your plan Conclusion

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Book SynopsisBest selling title. Takes a three-pronged approach to compensation by focusing on theory, research, and practice. The 14th edition continues to emphasize the importance of total compensation and its relevance for achieving sustainable competitive advantage. Updates reflect new compensation research that has been published since the 13th edition.Table of ContentsPART I: Introducing the Pay Model and Pay StrategyChapter 1: The Pay Model Chapter 2: Strategy: The Totality of Decisions PART II: Internal Alignment: Determining the StructureChapter 3: Defining Internal Alignment Chapter 4: Job Analysis Chapter 5: Job-Based Structures and Job Evaluation Chapter 6: Person-Based StructuresPART III: External Competitiveness: Determining the Pay LevelChapter 7: Defining Competitiveness Chapter 8: Designing Pay Levels, Mix, and PayPART IV: Employee Contributions: Determining Individual PayChapter 9: Pay-for-Performance: Theory and Evidence Chapter 10: Pay-for-Performance: Types of Plans Chapter 11: Performance Appraisals PART V: Employee BenefitsChapter 12: The Benefit Determination Process Chapter 13: Benefit Options PART VI: Extending the SystemChapter 14: Compensation of Special Groups: Executives and Others Chapter 15: Union Role in Wage and Salary Administration Chapter 16: International Pay Systems PART VII: Managing the SystemChapter 17: Government and Legal Issues in Compensation Chapter 18: Management: Making It Work

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Book SynopsisJohn Maxwell shows you how to overcome the five biggest attitude obstacles, he teaches the skills you need to make attitude your biggest asset. You''ll learn not only how to develop an attitude that will have a tremendous impact on career, family, and daily living, but also how to maintain that attitude for the rest of your life.

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Book SynopsisTop Ten Business Books For 2017 - Forbes The fully revised and updated edition of the classic book about Nordstrom''s extraordinary customer service In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organizationin any industryin every corner of the world. This is not a book about selling shoes or clothes or cosmetics or jewelry. It is a book about how underlying values such as respect, trust, compensation and, even fun, are the building blocks of a culture where employees are empowered to consistently deliver a world-class experience to customers. Nordstrom believes that the employee experience determines the customer expeTable of ContentsAcknowledgments Foreword (TBD) Introduction 1 Trust 2 Respect 3 Loyalty 4 Awareness 5 Humility 6 Communication and Collaboration 7 Competition and Compensation 8 Innovation and Adaptation 9 Give Back and Have Fun About RSi

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Book SynopsisVince Lombardi is considered by most to be the greatest NFL coach everHis leadership and motivational skills drove the Green Bay Packers to four NFL titles in seven years, an amazing record that has yet to be equalled. The Lombardi Rules examines the strategies and techniques that Lombardi followed to achieve his unprecedented success. Especially valuable in today's take-no-prisoners business environment, it provides an insider's look at Lombardi's remarkable methods and how they can be transformed to any field or endeavour.

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Book SynopsisAfter a fairly low threshold, income and material wealth have no measurable effect on happiness. But how we spend our money does. In this groundbreaking book, Dr Elizabeth Dunn and Dr Michael Norton explain the secret to “happiness-efficient” spending. Using their own cutting-edge research, they reveal: • Why it’s better to buy concert tickets instead of a new iPhone • Adverts actually make television more enjoyable • Why you should book your next holiday many months in advance • How “time affluence” is more important than a fat pay cheque • Why charitable giving is the best investment you can make A rare combination of informed science writing, wit, and practical pointers for a flourishing life, Happy Money will help you to be more fulfilled for less.Trade Review'A small investment in this invaluable book could be worth its weight in gold… combine[s] a witty, conversational style with a dazzling depth of research… Whether you have lots of money or are on a tight budget, this may change how you look at your life – for the better.' * Daily Mail *'Dunn and Norton are enthusiastic and engaging writers… and they are careful to back up their recommendations with citations to the relevant academic literature.' * Times Higher Education *'An interesting and breezily written book, full of fun anecdotes and behavioural research… Money may not be able to buy you happiness but purchasing this book might just help steer you in the right direction.' * Financial Times *'Show your money worries the door with this practical and fascinating read.' * Healthy magazine *'Packed with tips to help wage slaves as well as lottery winners… people will come away from this book believing it was money well spent.' * The Economist *'How to spend smarter? Read this book!—a rare combination of informed science writing, rollicking good fun, and practical pointers for a more flourishing and compassionate life.' -- David G. Myers, author of The Pursuit of Happiness'Cutting edge. Like stand-up comedians of science, Dunn and Norton take ordinary observations that everybody experiences and craftily distil them with a clarity that makes us laugh, and then makes us think.' -- Dan Ariely, author of Predictably Irrational'Lively and engaging. Happy Money isn’t a purchase; it’s an investment—and a shrewd one at that.' * Daniel Gilbert, author of Stumbling on Happiness *'Many books have been written to tell you how to make money, save money, and invest money. Now there's a book that can tell you how to spend it. Wisely.' * Chip Heath, co-author of Decisive: How to Make Better Decisions in Life and Work *'Wise and entertaining… Dunn and Norton provide practical and well-evidenced insights for all of us, from individuals, to communities, to governments.' * David Halpern, Behavioural Insight Team, No 10, and author of The Hidden Wealth of Nations *

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Book SynopsisFind the winners, avoid the losers, and build a solid Tech portfolio for the long runâwith proven methods from legendary analyst Mark MahaneyThe Tech industry is the stock marketâs hottest, most profitable sector, but it can be a roller coaster ride. Companies with great ideas can end up going nowhere, and some that dominate today will be sold at fire-sale prices in five years. âœSure thingsâ can become âœsore thingsâ very rapidly. Nothing But Net provides the knowledge and insights you need to understand whatâs really hot, to know whatâs not, and to outperform other investors consistently and decisively.Famous for his smart, savvy and unique approach to Tech stock investing, Mark Mahaney provides his 10 proven rules for succeeding as a long-term Tech stock investorâexplaining everything heâs learned during almost 25 years of analyzing internet stocks, including:Why revenue growth and customer metricsânot earningsâare what matter most to Tech Table of ContentsPreface: The Oldest and Longest-LastingInternet Analyst on the Street Introduction: The Big Long 10 LESSONSLESSON 1 There Will Be Blood . . . When YouPick Bad Stocks LESSON 2 There Will Be Blood . . . Even WhenYou Pick the Best Stocks LESSON 3 Don’t Play Quarters LESSON 4 Revenue Matters More Than Anything LESSON 5 It Don’t Mean a Thing, If It Ain’tGot That Product Swing LESSON 6 TAMs—The Bigger the Better LESSON 7 Follow the Value Prop, Not the Money LESSON 8 M Is for Management LESSON 9 Valuation Is in the Eye of the Tech Stockholder LESSON 10 Hunt for DHQs—DislocatedHigh-Quality Stocks The 10-Lesson Lineup Extra Credit Acknowledgments Index

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Book SynopsisMore than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that transla

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Book SynopsisOPEN, BALANCED DIALOGUE--THE KEY TO PEAK TEAM PERFORMANCEIn a world of rapid-fire change, it's more important than ever to build teams that work well when the pressure is onâand quality communication can mean the difference between success and failure.Conversational Capacity provides the communication tools you need to ensure that your team remains on track even when dealing with its most troublesome issues, that it responds to tough challenges with agility and skill, and performs brilliantly in circumstances that would incapacitate less disciplined teams.Praise for Conversational Capacity:"This book blows the lid off everything you have learned about team building and will have you asking, 'Why didn't someone show me this before?'" -- Rick Woodcock, Chief Technology Officer of the US Naval Institute, Annapolis"Easy to implement, Craig Weber's techniques will transform your organization. We put these principles into praTable of ContentsContentsAcknowledgmentsIntroduction: Standing on the Shoulders of GiantsChapter 1:Conversational Capacity: The Missing Piece of the PuzzleChapter 2:Intentional Conflict: Why Good Intentions Are Never EnoughChapter 3:Beyond Fight and Flight: A More Intentional MindsetChapter 4:Intentional Dialogue: Skills for Balancing Candor and CuriosityChapter 5:Cultivating Our Better Angels Chapter 6:Conversational Capacity and the Value of ConflictChapter 7:Conversational Capacity and Adaptive LearningChapter 8:The Work of Building a Disciplined TeamChapter 9:Conversational Capacity and the Challenge of Team LeadershipClosingThe Road Less Traveled

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Book SynopsisThrough the power of allyship, each of us can create an equitable, innovative workplace where everyone feels safe, valued, and able to thriveHow can you help someone else thrive? How can you interrupt the biases, microaggressions, and inequities that prevent people around you from excelling? How can you build an innovative workplace fueled by equity, diversity and belonging? Every business leader today should be asking themselves these questions. Systems and processes have been skewed too long in favor of some at the expense of others, and things are changingâfast. How to Be an Ally shows how to take personal responsibility for driving change thatâs good for peopleâand for business. Youâll learn the ins and outs of allyship and build the knowledge and skills you need to: Listen and learn new perspectives Identify your own biases Avoid unintentionally harming people with microaggressions Express empathy with coTable of ContentsPrefaceIntroduction: How I Hit the Glass Ceiling and Bounced Back1 What Allyship Is and Why It Matters2 The Role of Allyship in Workplace Diversity, Equity, and Inclusion3 Step 1: Learn, Unlearn, Relearn4 Step 2: Do No Harm—Understand and Correct Our Biases5 Step 3: Recognize and Overcome Microaggressions6 Step 4: Advocate for People7 Step 5: Stand Up for What’s Right8 Step 6: Lead the Change9 Step 7: Transform Your Organization, Industry, and Society10 Allyship Is a JourneyNotesIndex

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Book SynopsisTable of ContentsForeword by H. Irving Grousbeck Acknowledgements Introduction: The Five Skills of Great Leaders Part I: Commitment to Building a Team Chapter 1 Hire for Outcomes Chapter 2 The One Hundred Day Window Chapter 3 Instant Performance Feedback Chapter 4 The 360° Review Chapter 5 Coaching Underperformance Chapter 6 Breaking Up is Hard Chapter 7 Never Waste a Last Goodbye Part II: Fanatical Custodian of Time Chapter 8 Activity Is Not Progress Chapter 9 Make Your Day to Make Your Month Chapter 10 Curing the Digital Disaster Chapter 11 Seven Steps to Running a Great Meeting Chapter 12 Delegating Part III: Willingness to Seek and Take Advice Chapter 13 Five Questions Chapter 14 Finding and Using Mentors Chapter 15 Executive Coaching Chapter 16 A Board of Advisors Part IV: Setting and Adhering to Priorities Chapter 17 Key Performance Indicators Chapter 18 The Operating Plan Chapter 19 Alignment Through Compensation Part V: An Obsession with Quality Chapter 20 Quality Drives Profit Chapter 21 Walk Behind the Tractor Chapter 22 A Vow to Wow Implementing The Five Skills of Great Leaders Afterword by Irv Grousbeck Notes Index

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Book SynopsisELITE MINDS THINK ALIKE.Discover the winning secrets of the worldâs most successful people.As a top-level sport psychologist and performance consultant, Dr. Stan Beeham knows what it takes to succeedâon the playing field, in the board room, and in all aspects of life. This award-winning book takes you inside the minds of major-league athletes, Olympic medal winners, and world-class business leaders to reveal the key motivators and mental processes that drive people to victory. Learn how to:RETRAIN YOUR BRAIN to think like a winner.CONQUER YOUR FEARS and go after your goals.ACHIEVE PEAK PERFORMANCE and reach your full potential.BECOME WHO YOU WANT TO BE mentally, physically, personally and professionally.Whether youâre a self starter, team player, or corporate leader, you can apply these proven mind techniques to any field or endeavorâquickly, easily, and effectively. Filled with power-boosting mental exercises, positiTable of ContentsForeword by Shauna Estes-Taylor Introduction by Gregory M. McGauley Part I – Understanding Your Mind 1. Mind Over Matter 2. Beliefs and Behaviors 3. Better Is the Enemy of Best 4. The Importance of Flow 5. The Intention of Why 6. Setting Expectations 7. Embracing the Team Mindset Part II – How the Mind Fails Us 8. Failure Drives Success 9. The Curse of Perfection 10. What Does Focus Really Mean? 11. The Myth of 110 Percent 12. The Truth About Winning 13. The Lucky Ones 14. The Value of TimePart III – Become the Person You Want to Be 15. Be . . . Do . . . Have 16. The Seeker 17. A Monk’s Character and Commitment 18. What’s Fun Got to Do with It? 19. Doing the Impossible 20. The Hero of Your Own Journey 21. Only One Way to Tell EpilogueIndex

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Book SynopsisWith must-have updates, a new edition of the bestselling method that shows how anyone can turn their one simple idea into millions â without lifting a finger!Stephen Key is an award-winning inventor who has licensed more than 20 product ideas. In 2011, he shared the secrets to his success in the bestselling book One Simple Idea. Since that time, many changes have occurred in the entrepreneurial world.One Simple Idea, Revised and Expanded Edition has been revised and updated to reflect current trends and practices in the industry. In addition to teaching readers how to turn their ideas into marketable products that companies will want to license, Key expands upon his cutting-edge product development, sales, and negotiation strategies, making note of the new opportunities and technologies available to creative people today. The book also features real-life success stories from people who have used the authorâs strategies. 

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Book SynopsisFrom strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.There''s so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.

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Book SynopsisWhen all is said and done, a lot more gets said than done. What is the antidote to this? Ruthless Consistency.According to Harvard Business Review, âœmost studies still show a 60-70% failure rate for organizational change projectsâa statistic that has stayed constant from the 1970s to the present.â Drawing on his 20+ years of experience as a strategy and execution consultant specializing in midsize companies, Michael Canic helps committed leaders drive the odds in their favor. In Ruthless Consistency, he identifies the three surprising reasons most strategic change initiatives fail: Leaders unwittingly send mixed messages that demotivate their people and undermine those initiatives. Leaders focus on what they do instead of what their people experience. Leaders are not as committed as they think they are or need to be. The book then introduces an intuitive yet comprehensive model for success. SimpTable of ContentsPreface Introduction: When All Is Said and Done,a Lot More Gets Said Than Done PART ITHE REALITY1 First Principle: What Matters More ThanAnything You Do Is Everything You Do 2 Second Principle: What You Do Is Not asImportant as What Your People Experience 3 Third Principle: You’re Not as Committed asYou Need to Be . . . Yet PART IITHE RIGHT FOCUS4 Stop Strategic Planning 5 Embrace the Joy of Pain 6 Climb the Right Mountain 7 Do Less, Use More Resources . . . No, Really 8 Put the “Exec” in Execute PART IIITHE RIGHT ENVIRONMENT9 Everything Starts with Heads and Hearts 10 Equip Them to Succeed, Not to Fail 11 You’re Not a Manager; You’re a Coach 12 Heroic Processes, Positive Policies, and the SpaceBetween the Boxes 13 The Value of Feeling Valued PART IVTHE RIGHT TEAM14 Don’t Just Recruit; Compete 15 Hire for What You’re Likely to Overlook 16 Be Selective in How You Select PART VTHE RIGHT COMMITMENT17 The First Enemy You Must Defeat 18 The Enemy That Grows Stronger by the Day 19 The Enemy That Poses as a Friend 20 There’s Commitment; Then There’s Commitment Reflections: In the End, It’s You Versus You Acknowledgments Appendix Notes Index

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Book SynopsisMastering the basic concepts of mathematics is the key to understanding other subjects such as Economics, Finance, Statistics, and Accounting. Mathematics for Finance, Business and Economics is written informally for easy comprehension. Unlike traditional textbooks it provides a combination of explanations, exploration and real-life applications of major concepts. Mathematics for Finance, Business and Economics discusses elementary mathematical operations, linear and non-linear functions and equations, differentiation and optimization, economic functions, summation, percentages and interest, arithmetic and geometric series, present and future values of annuities, matrices and Markov chains. Aided by the discussion of real-world problems and solutions, students across the business and economics disciplines will find this textbook perfect for gaining an understanding of a core plank of their studies.Table of Contents1. Elementary Mathematical Concepts and Operations 2. Linear Equations 3. Non-Linear Functions and Equations 4. Functions and Differentiation 5. Economic Application of Functions and Differentiation 6. Summation, Percentages and Interest 7. Arithmetic and Geometric Series 8. Annuity and Amortization 9. Matrices and Markov Chains

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Book SynopsisThe transformative system that shows leaders how to rethink their strategies, retool their capabilities, and revitalize their businesses for stronger, longer-lasting success. Thereâs a learning curve to running any successful business. But once you begin to rely on past achievements or get stuck in outdated thinking and practices that no longer work, you need to take a step backâand unlearn. This innovative and actionable framework from executive coach Barry OâReilly shows you how to break the cycle of behaviors that were effective in the past but are no longer relevant in the current business climate, and now limit or may even stand in the way of your success. With this simple but powerful three-step system, youâll discover how to:1.  Unlearn the behaviors and mindsets that prevent you and your businesses from moving forward. 2.  Relearn new skills, strategies, and innovations that arTable of ContentsIntroduction: The Remarkable Power of UnlearningChapter 1: Why Unlearn?Chapter 2: How to UnlearnChapter 3: Unlearning the Obstacles to UnlearningChapter 4: UnlearnChapter 5: RelearnChapter 6: BreakthroughChapter 7: Unlearning ManagementChapter 8: Unlearning with CustomersChapter 9: Unlearning with People and OrganizationsChapter 10: Unlearning IncentivesChapter 11: Unlearning with Business and Product InnovationChapter 12: ConclusionAcknowledgmentsNotesIndex

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Book SynopsisTHE NEW YORK TIMES BESTSELLERChasing Daylight is the honest, touching, and ultimately inspirational memoir of former KPMG CEO Eugene O'Kelley, completed in the three-and-a-half months between his diagnosis with brain cancer and his death in September 2005. Its haunting yet extraordinarily hopeful voice reminds us to embrace the fragile, fleeting moments of our lives-the brief time we have with our family, our friends, and even ourselves. This paperback edition features a new foreword by his wife, Corinne O'Kelley and a readers' group guide and questions.âœVoicing universal truths . . . shared . . . simply and clearly.â-Janet Malin, New York TimesâœWords to live by.â-Kerry Hannon, USA TodayâœOne of the most unexpected and touching books you're likely to read this year.â-Edward Nawotka, Bloomberg NewsâœAn honest, thought-provoking memoir . . . O'Kelly has many lessons to teach us on how to live.â-Steve PowersTable of ContentsForeword: A GiftThe Bottom LineThe Business of Dying is HardThe TransitionThe Good GoodbyeAfterword: Chasing Daylight

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Book SynopsisProfessor Rüdiger Hahn holds the Henkel-Endowed Chair of Sustainability Management at the Heinrich Heine University Düsseldorf (HHU), Germany. Professor Hahn has a wealth of experience teaching sustainability management and corporate social responsibility for over twenty years and is a highly recognized scholar in the field.

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Book SynopsisManaging employees in todayâs rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedback, the flattening of hierarchies, and the increased use of temps and contract workers present tough new challenges for supervisors in every field. This timely, completely revised and updated edition of Ferdinand Fourniesâs classic management coaching "bible" shows you proven ways to get workers to perform at the highest level while eliminating the self-destructive kinds of behaviors that have become increasingly prevalent in recent years.In this book, youâll be taught specific face-to-face interventions you can use to enhance performance in every kind of workplace situation--from sales to creative brainstorming. There are also interventions uniquely suited to resolving problems ranging from low productivity to absenteeism to conflicts between individuals. Youâll learn precisely what to say and do so that each pTable of ContentsWhy Managers Fail as Coaches. So What Does All This Mean? Motivation--The Theories You Can and Can't Use. An Alternative to Psychoterapy. A Theory You Can Put to Practical Use. Avoiding the Communication Problem. A Practical Approach to Managing People in Business. The Magic of Feedback. Coaching Analysis. Coaching: The Face-to-Face Discussion. But What If It Doesn't Work? Coaching Cases. The Requirements for You to Be Successful in Eliminating Employees' Unsatisfactory Performance. Answers for Critical Questions and Problems.

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Book SynopsisSoft skills are the skills that enable you to fit in at a workplace. They relate to your personality, attitude, flexibility, motivation, and social and emotional intelligence. Soft skills are often underestimated, yet they can be the key difference to you becoming truly effective and seen as a valued member of the team or company. In this practical and savvy guide, Dan White describes the soft skills that anyone in today's world of work needs to learn, absorb and demonstrate if they are to progress in their work and career. Uniquely illustrated and presented, the author explains each soft skill clearly, why it is relevant and important, and how to apply that skill to your working life. In short, the book provides the missing link to ensuring your job and career is successful and fulfilling.

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Book SynopsisMeet the challenges of life and master your future Do you ever feel like you re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it s time you thought about your life plan.Trade Reviewif you want to create a life you will love then look to new book Your Life Plan by Erica Sosna (Wiley). It is a fun and helpful support as you take even the smallest steps. (Daily Express, March 2014)Table of ContentsPART 1The Call 45Finding AYou Motive 47Hearing The Call 65PART 2The Commitment 79Letting Go of the Uncertain 81Stepping Into the New 99PART 3The Quest 119Questing in Action 121Building your Dream Team 143The External Battle 159The Internal Battle 179PART 4The Return 193Coming Home 195Being the Hero in Everyday Life 209

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Book SynopsisBurnout isnât a personal failure. Itâs a wake-up call.This global epidemic is not merely a case of working too hard or feeling physically exhausted for an extended period of time. According to physician, executive coach, and speaker Neha Sangwanâan expert empowering corporate leaders and organizational teams to excel under pressureâburnout is due to prolonged stress and an ongoing net drain of energy on one or more of five levels: physical, mental, emotional, social, and spiritual. When we burn out, our productivity suffers, our health declines, and weâre more reactive in our relationships. Not having the resources to handle challenging circumstances, address conflict, or maintain healthy boundaries worsens stress and dysfunction in our professional and personal lives.In this book, Dr. Sangwan explains in simple terms the overwhelming experience of burnout, and offers an awareness prescription that helps you determine on which of the five levelsâphysical, mental

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Book SynopsisFrom one of todayâs leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: Youâll learn how to develop valuable content, build an audience around that contentâand then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and e

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Book SynopsisIn a world economy that is becoming increasingly integrated and interdependent, the relationship between business and society is becoming ever more complex. The globalization of business, the emergence of civil society organizations in many nations, and new government regulations and international agreements have significantly altered the job of managers and the nature of strategic decision making within the firm. The Seventeenth Edition of Business and Society: Stakeholders, Ethics, Public Policy draws on the latest research to address the challenges facing business organizations and their stakeholders. The text builds on its legacy of market leadership by reexamining central issues.Table of ContentsPART ONE: Business in Society Chapter 1: The Corporation and Its Stakeholders Chapter 2: Managing Public Issues and Stakeholder Relationships Chapter 3: Corporate Social Responsibility and Global Citizenship Chapter 4: Business in a Globalized World PART TWO: Business and Ethics Chapter 5: Ethics and Ethical Reasoning Chapter 6: Organizational Ethics PART THREE: Business and Public Policy Chapter 7: Business–Government Relations Chapter 8: Influencing the Political Environment PART FOUR: Business and the Natural Environment Chapter 9: Sustainable Development and Global Business Chapter 10: Managing for Sustainability PART FIVE: Business and Technology Chapter 11: The Role of Technology Chapter 12: Regulating and Managing Technology PART SIX: Business and Its Stakeholders Chapter 13: Shareholder Rights and Corporate Governance Chapter 14: Consumer Protection Chapter 15: Employees and the Corporation Chapter 16: Managing a Diverse Workforce Chapter 17: Business and Its Suppliers Chapter 18: The Community and the Corporation Chapter 19: Managing the Public and the Corporate Reputation CASES IN BUSINESS AND SOCIETY 1. Failure by Design: Boeing and the 737 Max2. Profiting from Pain: Business and the U.S. Opioid Epidemic 3. Banning American Parts in Chinese Mobile Phones: Economic Sanctions, Political Influence, and Trump’s Trade War 4. BP Blowout: The Aftermath of the Gulf Oil Disaster 5. Wells Fargo’s Unauthorized Customer Accounts 6. The Upper Big Branch Mine Disaster 7. Starbucks at the Airport: Discrimination in Public Spaces 8. Nestlé and Child Labor in the Cocoa Supply Chain 9. The Boycott of Stoli Vodka  

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Book SynopsisThe 10th Anniversary edition of this bestselling guide to visual communication

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