Description

Book Synopsis
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

Table of Contents
  • Part 1: Laying the Foundations
  • 1. What is OGSM?
  • 2. Where did it come from?
  • 3. What do you need to succeed?
  • 4. How do you prepare your plan?
  • 5. The DNA of strategic thinking: What-by-How
  • Part 2: Building Your One Page Business Plan
  • 6. 'O' for Objective
  • 7. 'G' for Goals
  • 8. 'S' for Strategies
  • 9. 'M' for Measures
  • Part 3: Sharing Success and Reviewing Progress
  • 10. Cascading the plan within your organisation
  • 11. Monitoring your plan
  • Conclusion

One Page Business Strategy The

    Product form

    £10.44

    Includes FREE delivery

    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Paperback / softback by Marc Van Eck, Ellen Leenhouts

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of One Page Business Strategy The by Marc Van Eck

      Publisher: Pearson Education Limited
      Publication Date: 27/03/2014
      ISBN13: 9781292009629, 978-1292009629
      ISBN10: 1292009624
      Also in:
      Business, Finance & Law Business and Management Business strategy

      Description

      Book Synopsis
      Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

      Table of Contents
      • Part 1: Laying the Foundations
      • 1. What is OGSM?
      • 2. Where did it come from?
      • 3. What do you need to succeed?
      • 4. How do you prepare your plan?
      • 5. The DNA of strategic thinking: What-by-How
      • Part 2: Building Your One Page Business Plan
      • 6. 'O' for Objective
      • 7. 'G' for Goals
      • 8. 'S' for Strategies
      • 9. 'M' for Measures
      • Part 3: Sharing Success and Reviewing Progress
      • 10. Cascading the plan within your organisation
      • 11. Monitoring your plan
      • Conclusion

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account