Description

Book Synopsis
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

Table of Contents
  • Part 1: Laying the Foundations
  • 1. What is OGSM?
  • 2. Where did it come from?
  • 3. What do you need to succeed?
  • 4. How do you prepare your plan?
  • 5. The DNA of strategic thinking: What-by-How
  • Part 2: Building Your One Page Business Plan
  • 6. 'O' for Objective
  • 7. 'G' for Goals
  • 8. 'S' for Strategies
  • 9. 'M' for Measures
  • Part 3: Sharing Success and Reviewing Progress
  • 10. Cascading the plan within your organisation
  • 11. Monitoring your plan
  • Conclusion

One Page Business Strategy The

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A Paperback / softback by Marc Van Eck, Ellen Leenhouts

15 in stock


    View other formats and editions of One Page Business Strategy The by Marc Van Eck

    Publisher: Pearson Education Limited
    Publication Date: 27/03/2014
    ISBN13: 9781292009629, 978-1292009629
    ISBN10: 1292009624
    Also in:
    Non Fiction Business, Finance & Law Business and Management Business strategy

    Description

    Book Synopsis
    Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

    Table of Contents
    • Part 1: Laying the Foundations
    • 1. What is OGSM?
    • 2. Where did it come from?
    • 3. What do you need to succeed?
    • 4. How do you prepare your plan?
    • 5. The DNA of strategic thinking: What-by-How
    • Part 2: Building Your One Page Business Plan
    • 6. 'O' for Objective
    • 7. 'G' for Goals
    • 8. 'S' for Strategies
    • 9. 'M' for Measures
    • Part 3: Sharing Success and Reviewing Progress
    • 10. Cascading the plan within your organisation
    • 11. Monitoring your plan
    • Conclusion

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