Description

Book Synopsis
Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

Table of Contents
  • Part 1: Laying the Foundations
  • 1. What is OGSM?
  • 2. Where did it come from?
  • 3. What do you need to succeed?
  • 4. How do you prepare your plan?
  • 5. The DNA of strategic thinking: What-by-How
  • Part 2: Building Your One Page Business Plan
  • 6. 'O' for Objective
  • 7. 'G' for Goals
  • 8. 'S' for Strategies
  • 9. 'M' for Measures
  • Part 3: Sharing Success and Reviewing Progress
  • 10. Cascading the plan within your organisation
  • 11. Monitoring your plan
  • Conclusion

One Page Business Strategy The

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    A Paperback / softback by Marc Van Eck, Ellen Leenhouts

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      Book details

      Publisher Pearson Education Limited
      Published 27 March 2014
      ISBN-13 9781292009629
      978-1292009629
      ISBN-10 1292009624
      Also in:
      Business, Finance & Law Business and Management Business strategy

      Description

      Book Synopsis
      Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands. 

      Table of Contents
      • Part 1: Laying the Foundations
      • 1. What is OGSM?
      • 2. Where did it come from?
      • 3. What do you need to succeed?
      • 4. How do you prepare your plan?
      • 5. The DNA of strategic thinking: What-by-How
      • Part 2: Building Your One Page Business Plan
      • 6. 'O' for Objective
      • 7. 'G' for Goals
      • 8. 'S' for Strategies
      • 9. 'M' for Measures
      • Part 3: Sharing Success and Reviewing Progress
      • 10. Cascading the plan within your organisation
      • 11. Monitoring your plan
      • Conclusion

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