Description

Book Synopsis

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that transla

Words that Sell Revised and Expanded Edition

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    RRP £13.99 – you save £1.40 (10%)

    Order before 4pm tomorrow for delivery by Fri 17 Jul 2026.

    A Paperback / softback by Richard Bayan

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      View other formats and editions of Words that Sell Revised and Expanded Edition by Richard Bayan

      Publisher: McGraw-Hill Education - Europe
      Publication Date: Publication Date: 16/04/2006
      ISBN13: 9780071467858, 978-0071467858
      ISBN10: 0071467858
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis

      More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

      Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

      • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
      • Cross-referencing of categories to jump-start creative thinking
      • A crash course in basic copywriting techniques
      • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

      Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that transla

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