Sales and marketing Books
Taylor & Francis Product Management in the Digital Era
Book SynopsisConsumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires.Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.
£34.19
Springer Verlag, Singapore The Attention Economy and How Media Works: Simple
Book SynopsisThis book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.Table of ContentsChapter 1 – The First Episode.- Chapter 2 – Big Little Learnings.- Chapter 3 – Attention Science Becomes a Science.- Chapter 4 – The Reinvention of Invention.- Chapter 5 – A Guide to Now and Next.- Chapter 6 – From Realisation to Action: the Diary of a CPO.- Chapter 7 – The Investors.- Chapter 8 – Attention to Ethics.- Chapter 9 – Back to the Future Gazing.
£28.49
Kogan Page Ltd Organic Social Media
Book SynopsisJenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT). She served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for HubSpot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic presence on social media. Jenny is Korean-American. She is based in Cambridge, Massachusetts.Trade Review"Filled with incredibly useful tips, valuable insights and actionable advice. This is the book I wish I had when I first started in social media marketing and should be required reading for social media managers everywhere." * Jon-Stephen Stansel, social media strategist, speaker and consultant *"In a sea of noise telling you there's a trick or shortcut to success, Jenny captures the truth of organic social with a thoughtful and dedicated perspective. Her attention to culture, technology and, most importantly, the audience drives a connective and deeply human approach to how social should be used by brands, creators and the general public. A must-read for social media professionals of all stages, whether they need to learn or be reminded of what organic social can truly be." * Christina Garnett, Principal Marketing Manager, HubSpot *"Jenny Li Fowler's book offers the ultimate peace of mind for social media managers and companies looking to build their brand online. In the cluttered landscape of social media advice, Jenny offers refreshingly original and memorable frameworks you can implement in your every day. You'll gain the know-how to build a sustainable strategy to foster long-term social media growth and engagement. The best part? Jenny's foundational techniques will hold true regardless of future social media innovations. Her expertise shines through on every page, and you will benefit from her trusted guidance for years to come." * Brianne Fleming, University of Florida Communications Instructor and 'Making the Brand' podcast host *"This is the book I wish I had starting out as a social media manager, but I know I'll be returning to throughout my career. Organic social media management can often feel like navigating the wild west. This book is the ultimate grounding guidebook to remind SMMs about what really matters and how to grow their channels. As a creator dedicated to improving mental health resources and eliminating burnout for social media managers, I was particularly moved by the section on social media and mental health. While this book is full of helpful ways to grow your career and your company's channels organically, we could all use these reminders to take a step back from time to time and take care of ourselves offline. Everyone with a career in social media management should have a copy of this book at the ready to consult and continue iterating. I certainly will." * Nicole Tabak, Founder, Social Media Detox *"Organic Social Media is a groundbreaking and insightful book that not only exceeds my expectations but will redefine the way I approach social media management. Across its ten chapters, Jenny Li Fowler masterfully navigates the complex world of how brands manage and leverage social media. The book's brilliance lies in its ability to seamlessly blend theory with practicality, making it equally valuable for both seasoned professionals and newcomers to the field. In essence, this gem of a book transforms the way we perceive and approach organic social media management, providing a holistic and empowering guide that is both timely and timeless. Whether you're a social media team of one or work with a full staff, this book is a must-read, offering a comprehensive roadmap to success in the ever-evolving world of digital communication. Organic Social Media is not just a game-changer; it's a life-changer for anyone in the field." * Harrison "Soup" Campbell, Head of Marketing & Brand, ZeeMee *"I have watched Jenny succeed across verticals (broadcasting, financial services, higher education) so it's a joy to see her first book in market. A wonderful balance of strategy and tactical tips, Organic Social Media delivers on Fowler's goals of knowledge transfer, thought leadership and inspiration. A must-read for social media practitioners and aficionados." * Teri Lucie Thompson, CEO, TLT Enterprises *"If it comes from the mind of Jenny Li Fowler, you can bet that it's not only accurate, but trustworthy and provocative; all non-negotiables when you're trying to evolve an industry. Jenny is a revolutionary thinker and a pragmatic doer. This is a must-read for anyone in the social media space." * Kevin Tyler, Director of Marketing and Community, SimpsonScarborough *"Jenny's expertise in social truly shines throughout. My favourite section is the tactics vs. strategy (often confused even by leadership) because her clarity and explanation will truly help the social team in their uphill battle, especially when meme culture is taking over all content. I also loved the part about authenticity; that is the only way to be consistent and build a community that you can continue to uphold. Jenny's knowledge comes from being immersed in the internet and it translates wonderfully as lessons for both beginners in the industry and seniors who want to understand it better!" * Chi Thukral, Marketer, creator, strategist *"This is the book I wish I had when I started my career in social media. Jenny breaks down the nuances of working in social media in a simple, digestible manner, providing strategies that social media professionals at any level can immediately implement for success." * Azad Yakatally, Experienced Social Media Specialist, Accomplished Speaker, Digital Marketing Strategist *"Jenny Li Fowler's Organic Social Media is a critical read for social media professionals and marketing/communications leaders in all industries. Jenny does a wonderful job of advocating for community-centred content that is also strategic, sustainable and actually engages. The book is woven with lots of relevant examples, practical models and action steps, from creating goals to reporting on metrics. What I enjoyed the most was how it felt like a 1-1 coaching session with Jenny, as she writes in a conversational and honest tone about the realities and real opportunities of social media." * Dr. Josie Ahlquist, Digital Engagement and Leadership Consultant, Speaker and Executive Coach *Table of Contents Chapter - 01: Strategy versus tactics; Chapter - 02: Social media goalsetting; Chapter - 03: Who is your audience?; Chapter - 04: Choosing the right platforms; Chapter - 05: Content discovery; Chapter - 06: The posting process; Chapter - 07: The content calendar; Chapter - 08: What metrics should you be tracking on social media?; Chapter - 09: The backup plan; Chapter - 10: Tips for thriving as a social media manager;
£21.99
J.P.Tarcher,U.S./Perigee Bks.,U.S. The Science of Selling
Book Synopsis
£16.14
Pearson Education Limited Strategic Marketing
Book SynopsisThis book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environmentsTable of ContentsPart 1.Strategic Marketing: Concepts, Processes and Challenges.The Strategy/Marketing Interface.The Strategy Marketing Planning Process.Challenges: Old Dogs xxx; New Tricks.Part 2.Case Studies.
£63.74
Penguin Books Ltd What the Customer Wants You to Know
Book SynopsisAccording to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that''s where Charan''s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer''s businessUse this knowledge to improve your customer''s marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . .
£11.69
Dorling Kindersley Ltd Selling DK Essential Managers
Book SynopsisIf you''re keen to enhance your sales skills set - look no further than DK''s new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You''ll discover how to research your market, perfect your pitch, close the deal, and attract further business opportunities. Inside this slim and portable sales book you will find:-A practical, ''how-to'' approach that teaches you how to sell your goods and services to other businesses-''Ask yourself'' features encouraging self-reflection and self-growth -Step-by-step instructions, tips, and checklists, to engage and challenge readers-Eye-catching illustrations, graphics, and tables-Real-world case studies to demonstrate and explain problem-solving and build confidenceFrom experienced business managers to entrepreneurs and business students, this guide will equip you with the critical thin
£7.59
Pearson Education Marketing Strategies A Contemporary Approach
a huge range and FREE tracked UK delivery on ALL orders.
£53.09
Pearson Education Strategic Brand Management
Book SynopsisKevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, 'Marketing Management.' Dr Tony Apéria is Visiting Professor at Jönköping International Business School in Sweden. Dr Apéria has a background in industry and he has more than 20 years' experience from the marketing and branding field. Mats Georgson leads the brand consultancy firm Georgson & Co based in Stockholm, Sweden. He has worked with a multitude of major international brands, including the role of the global brand director of Sony Ericsson. He is also an Assistant Professor at Stockholm University.Table of ContentsTable of Contents Guided tour Preface About the authors Authors' acknowledgements Publisher's acknowledgements Brands and brand management Preview What is a brand? Why do brands matter? Can anything be branded? What are the strongest brands? Branding challenges and opportunities The brand equity concept Strategic brand management process Chapter review Discussion questionsReferences and notes Customer-based brand equity Preview Customer-based brand equity Making a brand strong: brand knowledge Sources of brand equity Four steps to building a brand Brand building blocks Creating brand value Chapter review Discussion questions References and notes Brand positioning Preview Identifying and establishing brand positioning Positioning guidelines Defining and establishing brand mantras Chapter review Discussion questions References and notes Choosing brand elements to build brand equity Preview Criteria for choosing brand elements Options and tactics for brand elements Putting it all together Chapter review Discussion questions References and notes Designing marketing campaigns to build brand equity Preview New perspectives on marketing Product strategy Pricing strategy Channel strategy Chapter review Discussion questions References and notes Integrating marketing campaigns to build brand equity Preview New media Overview of marketing communication options Developing integrated marketing communication campaigns Chapter review Discussion questions References and notes Using secondary brand associations to build brand equity Preview Conceptualising the process Company Country of origin and other geographical areas Channels of distribution Co-branding Licensing Celebrity endorsement Sporting, cultural and other events Third-party sources Chapter review Discussion questions References and notes Developing a brand equity measurement and management system Preview The new accountability The brand value chain Brand audits Designing brand tracking studies Establishing a brand equity management system Chapter review Discussion questions References and notes Measuring sources of brand equity: capturing the customer mindset Preview Qualitative research techniques Zaltman Metaphor Elicitation Technique Quantitative researchtechniques Comprehensive models of consumer-based equity Chapter review Discussion questions References and notes Measuring outcomes of brand equity: capturing market performance Preview Comparative methods Holistic methods Chapter review Discussion questions References and notes Designing and implementing branding strategies Preview Brand architecture Brand hierarchy Designing a branding strategy Using cause marketing to build brand equity Chapter review Discussion questions References and notes Introducing and naming products and brand extensions Preview New products and brand extensions Advantages of extensions Disadvantages of brand extensions Under
£78.99
Pearson Education Principles of Direct Database and Digital
Book SynopsisTable of ContentsPART I: INTRODUCING DIRECT AND DIGITAL MARKETING 1. What is direct and digital marketing? 2. The database PART II: USING DIRECT MAREKTING TO ANALYSE THE MARKETING SITUATION 3. The customer database: analysis and applications 4. Using external databases in direct marketing PART III: SETTING OBJECTIVES & STRATEGIES WITHIN DIRECT MARKETING 5. Direct marketing objectives and strategies 6. The strategic influences on direct and digital marketing 7. Relationship marketing and CRM 8. The Internet 9. Social media PART IV: DIRECT MARKETING IMPLEMENTATION & CONTROL 10. Offers and incentives in direct marketing 11. Direct marketing media 12. Acquisition media 13. Creative practice and consumer behaviour in direct marketing 14. Testing, budgeting and research in direct marketing
£68.99
Pearson Education Retail Marketing Management
Book SynopsisHelen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including B2B Marketing and Supply Chain Management'. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four Professorial posts in Retailing, currently at the University of Manchester, UK. He has published several books and over 150 research outputs, including in the Journal of Retailing and the Harvard Business Review. Best paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science. Table of Contentsxiii Prefacexv About the authorsxvi Acknowledgements Chapter 1 Introduction to retail marketing management Chapter 2 Retail marketing strategy Chapter 3 Retail consumer behaviour and market segmentation Chapter 4 Retail product and brand management Chapter 5 Retail buying and merchandising Chapter 6 Retail pricing Chapter 7 Retail marketing communications Chapter 8 Retail location Chapter 9 Retail design and layout Chapter 10 Retail customer service Chapter 11 Multichannel retailing Chapter 12 Legislation and ethics in retailing Chapter 13 International retail marketing and emerging markets
£56.99
Pearson Education Global Marketing Global Edition
Book SynopsisFor courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing—with comprehensive cases.Table of Contents Chapter 1 IntroductIon to Global Marketing Chapter 2 The Global Economic Environment Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing Chapter 4 The Global Cultural EnvIronment Chapter 5 Global Customers Chapter 6 Global Marketing Information Systems and Research Chapter 7 Segmentation, Targeting, and Positioning Chapter 8 Global Entry and Expansion Strategies Chapter 9 Competitive Analysis and Strategy Chapter 10 Product Decisions Chapter 11 Pricing Decisions Chapter 12 Global Marketing Channels Chapter 13 Global Integrate Marketing Communications Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability Chapter 16 The Future of Global Marketing
£72.99
Pearson Education Customer Relationship Management
a huge range and FREE tracked UK delivery on ALL orders.
£77.99
Pearson Education High Performance Sales Strategies
Book SynopsisRussell Ward has moved from selling door-to-door to become the European Sales Director of a global company, managing a massive sales force across 13 countries. He uses his experience and unique methodology to coach companies and individuals in sales and counts amongst his numerous clients BT, ADT, Barclays, Johnson & Johnson and Canon.Trade Review'If you are in sales you can't afford not to read this book.' Nick Porter, Global Sales Director - Rentokil Initial 'Share this with your sales force immediately. Unmissable!' Rene Carayol, business guru and speaker 'The Critical Hour concept stands the test of time as one of the most successful sales approaches today.' Drazen Jaksic, CEO - Combined InsuranceTable of ContentsForeword Introduction Chapter 1 – What is the Critical Hour? Chapter 2 – Why the Critical Hour is Objective Chapter 3 - Breaking down the critical hour: Chapter 4: The Dimensions of the Critical Hour Chapter 5: Measurement of the basic sales cycle Chapter 6: Mindset and application
£999.99
Elsevier Science Nutrition Science Marketing Nutrition Health
Book SynopsisTable of ContentsAcknowledgement 1. Introduction Nutrition Science 2. Evidence-based Nutrition communication 3. Clinical application of whey proteins 4. Prospects of using of biologically active substances to prevent depression 5. Nutrition needs for lifestyle changes and managing disorders Nutrition Marketing 6. Integrated Marketing Communications on Health Related Consumer Behaviours 7. Nutrition marketing on food labels 8. Innovative packaging as marketing tool in nutraceutical/nutritional products 9. Converting traditional knowledge to marketable products 10. Behavioural Nutrition 11. Branding and communication strategies in marketing nutritional products 12. Supply Chain; a competitive advantage 13. Marketing nutraceuticals and OTC products as FMCG products 14. The Pursuit of Natural Medicine – A Current Perspective Social Marketing & Responsibility 15. Effectiveness of social marketing interventions for health improvement 16. Social media as a new platform for nutritional and health messages 17. Supporting healthy eating behaviour through social marketing Consumer Perception & Insight 18. Cross-cultural perspective on health and nutrition claims, country of origin 19. Consumer centric innovation 20. Personalized nutrition: evolving science, consumer insights and regulatory position 21. Consumer perception & in-sight: Role of brand equity Public Health Policy & Regulation 22. How nutrition marketing links to public policy 23. Tools to understand what improves the health and wellbeing of New Zealanders 24. Nutrition regulation and policy in India 25. Integration of planning and food policy for improved nutrition Case Studies 26. "Chyavanprash" -an ancient remedy for Modern era Holistic Health 27. Home & Traditional Remedies for Energy and Nutrition 28. Functional nutrition for healthy and active longevity
£103.50
Taylor & Francis Ltd Circular Economy
Book SynopsisHow can we design circular business models? How can we organize the transition from a linear to a circular economy? And how can we imagine circular futures that help us transform current realities? This book aims to provide answers to these questions while addressing the challenges and opportunities of the circular economy. The authors reflect on why conventional sustainability models such as the triple P' (People, Profit and Planet) or eco-efficiency have failed in addressing environmental challenges, including climate change, biodiversity loss and pollution. They then move on to explore innovative circular business models, which propose to eliminate environmental damage by radically reforming the system of industrial production. Organizing the transition is a collaborative effort: entrepreneurs, consumers, policymakers, multinationals and intermediaries need to work together to foster the emergence of the circular economy as an institutional field. Together withTrade Review'Transitioning from business-as-usual toward a circular economy is an absolute must to meet the urgent climate and environmental sustainability challenges of our time. Kopnina and Poldner bring together an inspiring array of researchers who dig into the topic of circular economy from a variety of angles. With ideas on how businesses can transform through innovation and design, and how education, consumers and intermediaries facilitate business model innovation, this book provides new insights into the scholarly business discourse on sustainability and management.'Judith Walls, Professor and Chair for Sustainability Management at University of St. Gallen, Switzerland'Sustainability is not only necessary, but as a matter of fact, possible. This book offers insights into ways to shape a sustainable future by opening up space for experimentation, multiple value creation and eventually transformation. Showcasing leading scholarship and practice on the circular economy, with coverage across a variety of sectors, cases and dilemmas, this book offers insights for forging new learning pathways towards the actualization of a sustainable world.' William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USATable of ContentsPart I: Designing circular business models 1. Changing the Logic of Value Creation 2. Doing More with Less 3. Circular Business Models Part II: Organizing circular transitions 4. Sustainability Frameworks 5. Understanding the Role of Institutional Intermediaries in the Emergence of the Circular Economy as an Institutional Field 6. The Rise of the Circular Entrepreneur Part III: Imagining circular futures 7. Learning Towards a Circular Ecosystem 8. Biomimicry Education as a Vehicle for Circular Design 9. Organizing the Emergence of Circular Technologies
£35.14
Taylor & Francis Destination Marketing
Book SynopsisDestination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness.Trade Review‘This extensively revised third edition positions the book as a contemporary classic on destination marketing. With a wide range of elucidative international case studies this textbook has a great impact on teaching in under- and post-graduate tourism programmes. This is absolutely the most important hands-on book on destination marketing ever written to date from an author who has equally spent 20 years in the tourism industry and 20 years in academia’.Professor Filareti Kotsi, Zayed University, United Arab Emirates‘This is a new edition of a text that brings a great deal of practitioner experience blended with academic research on a hot topic in tourism research. The author has a wealth of experience in this area and the text is synthesised in an exemplary manner for students and industry’.Professor Stephen Page, University of Hertfordshire, United KingdomTable of Contents1. The study of destination marketing. 2. The Destination Marketing Organisation (DMO) and destination competitiveness. 3. Destination Marketing Organisation (DMO) funding and governance. 4. Co-operating to compete. 5. The Destination Marketing Organisation (DMO), disasters, crises, and dark tourism. 6. Destination marketing strategy framework. 7. Destination brand identity. 8. Destination image. 9. Destination brand positioning. 10. Destination marketing communications. 11. Destination marketing organisation (DMO) public relations and publicity seeking. 12. The destination marketing organisation (DMO) and social media. 13. The destination marketing organisation (DMO) and the travel trade. 14. Destination marketing performance measurement
£43.99
Taylor & Francis Ltd (Sales) Accounting for Sustainability
Book SynopsisThis book provides a broad overview of how sustainability reporting has grown, how it is used now and where it is heading. Daily, we read and hear in various media about concepts such as corporate social responsibility (CSR), sustainability reporting, sustainability accounting, environmental reports, corporate citizenship or environmental management systems. Accounting for Sustainability decodes this terminology by providing an accessible introduction to the topic that explores sustainability reporting from an internal and external perspective. It begins with an overview of how sustainability reporting has emerged and why it is important, before moving on to cover definitions of key terms and specific theories and frameworks. Subsequent chapters explore the role of financial management, sustainability standards, accounting communication and capital markets. With learning outcomes and study questions embedded in each chapter, this book will be of great interest tTrade Review"Accounting for Sustainability is an excellent contribution for education, offering a wide-ranging textbook reflecting the major ideas and theoretical aspects of the current sustainability agenda from an accounting perspective. This is a very useful book for students as well as practitioners." – Charles H. Cho, Professor of Accounting, Schulich School of Business, York University, Toronto, Canada; CSEAR Executive Council & Chair of the CSEAR International Associates Committee"As the world faces growing challenges around climate change, deforestation, habitat loss and a whole range of anthropogenic threats to people and planet, Accounting for Sustainability becomes ever more relevant and important. This book is a welcome addition to the sustainability literature, neatly summarising theory and practice from internal, management accounting for sustainability, to external sustainability reporting and integrated reporting, and their relationship with financial markets. An excellent read for students at all levels and practitioners." -- Jill Atkins, Chair in Financial Management, Sheffield University Management School, University of Sheffield, UK; Chair BAFA SIG Corporate Governance"At a time when stakeholder reporting and non-financial disclosures are a must for corporate reporting, this book is a much-needed support not only for academics who are teaching sustainability reporting modules, but also for practitioners who would like to get a clear overview of the sustainability reporting landscape. It conveniently connects theory and practice, without losing rigour. The four parts into which the book is divided provide an interesting perspective from inside companies to external reporting to stakeholders." -- Begoña Giner, Facultad d´Economia, Universitat de Valencia, Spain; Chair EAA Stakeholder Reporting Committee"This book provides a holistic overview on the ever-evolving ESG and a Green Finance landscape. It captures key developments in the space and offers extremely useful insights. Industry practitioners will benefit from the broad range of extra-financial perspectives, concepts, frameworks and tools, presented in a comprehensive manner and style." -- Martina Macpherson, Senior Vice President, Strategic Partnerships & Engagement, MISA (ESG) at Moody’s Investors Service; President of the Network for Sustainable Financial Partners (NSFM), UK"Over the past 30 years sustainability has become increasingly important to accounting, both to business practice and in academia. Accounting for Sustainability is a textbook that has been long needed for teaching sustainability in accounting modules at undergraduate as well as graduate level. This book explores a variety of challenges for companies and interested stakeholders providing a comprehensive review of core concepts and frameworks that are prominent reshaping the current world of accounting." -- Diogenis Baboukardos, Lecturer in Accounting at the University of Essex, Essex Business School, UK; Board Member of the British Accounting & Finance Association’s Financial Accounting and Reporting Special Interest GroupTable of ContentsPART 1: Background and Theoretical Perspective 1. Accounting for Sustainability 2. Theories of Accounting for Sustainability PART 2: Accounting for Sustainability in Practice 3. Management Accounting and Control for Sustainability 4. Integrating Management Accounting and Control for Sustainability 5. Towards a more Sustainable and Integrated Performance Management 6. Sustainability Management Systems and Processes PART 3: Reporting Sustainability 7. Triple Bottom Line 8. Global Reporting Initiative 9. Integrated Reporting 10. Accounting Communication for Sustainability PART 4: Capital Market and Audit 11. Sustainability Reporting from a Financial Market Perspective 12. Socially Responsible Investment 13. Sustainability Audit and Assurance 14. Critical Reflections and Future Developments
£999.99
Taylor & Francis Consumer Behaviour in Tourism
Book SynopsisNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.This fourth edition has been updated to include: new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dTable of ContentsPart 1: Context 1. Introduction 2. The history of tourist behaviour 3. The main concepts and models in tourist behaviour. Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand. 9. National differences: domestic, inbound and outbound tourism markets. 10. The nature of demand in different segments of the tourism market. 11. Consumer behaviour and purchase experiences in the different sectors of tourism. Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour. Part 6: Topical Issues in Consumer Behaviour. 14. Climate change, sustainability and tourist behaviour. 15. Man-made crises, natural disasters and tourist behaviour. 16. The role of information and communication technologies in tourism. 17. Tourists buy experiences not products 18. The cruise market. Part 7: Conclusions and the Future. 19. Conclusions and the future of consumer behaviour in tourism.
£49.39
Taylor & Francis Sport Consumer Behaviour
Book SynopsisNow in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the worldâs leading sports marketing academics, the book covers all the key topics in consumer behaviour, including:â user experience and service designâ segmenting consumer markets, building profiles, and brandingâ decision-making and psychological consequencesâ consumer motivation, constraints, and personalitiesâ service quality and customer satisfactionâ sociocultural and technological advancements influencing consumptionThis updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecturTable of ContentsPart 1: The Sport Consumer Marketplace, 1. Introduction to Sport Consumer Behaviour, 2. The Sport Product and Empirical Generalizations, 3. Sport Consumer Research and Segmentation, 4. Sport Consumer Brand Management, Part 2: Sport Consumers as Decision-Makers, 5. Sport Consumer Decision-Making, 6. A Psychological Model of Sport Consumption and Decisions, Part 3: Sport Consumers as Individuals, 7. Sport Consumer Motivation, 8. Sport Consumer Involvement, 9. Constraints in Sport Engagement, 10. Sport Consumer Attitudes, 11. Sport Team Identification, 12. Perceptions of Service Quality and Customer Satisfaction, 13. Personality and Sport Consumers, Part 4: Sport Consumers in their Social World, 14. Influence of the Socio-Cultural Environment, 15. Technology and Sport Consumer Experiences by Heather Kennedy
£45.99
Taylor & Francis Ltd Absolute Essentials of Digital Marketing
Book SynopsisThis short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital deTrade Review"This is a great introduction to digital marketing, which gets students up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UK"This is a great introduction to digital marketing, which gets students’ up-to-speed in an easily digestible way. It covers some of the key areas of digital marketing communications, such as SEO, search engine advertising, email, etc. I highly recommend this book if you want something that explains key concepts in a clear and easy way, without the jargon."Tanya Hemphill, Senior Lecturer in Strategic & Digital Marketing at Manchester Metropolitan University, UKTable of Contents1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics
£24.32
Taylor & Francis Ltd Foundations of Social Entrepreneurship
Book SynopsisFoundations of Social Entrepreneurship presents definitions of social entrepreneurship, explains its benefits and challenges, describes the components of an ecosystem of support, and presents practical tools to approach social entrepreneurial projects. It is designed to be easily approachable by anyone without prior in-depth knowledge of the subject. The book is divided into two parts; the first provides readers with theoretical foundations to understand the phenomenon of social entrepreneurship, its different interpretations, the context in which it developed, and its socio-economic function. The second part of the book covers what it takes to create and manage a social entrepreneurial initiative. Pedagogical features are incorporated throughout to aid learning. They include summary tables, international case studies of social entrepreneurs from both developed and emerging economies, as well as suggested exercises and examples of how the tools presented are Table of ContentsList of figuresList of tablesAbout the authorAcknowledgements IntroductionPART 1 – Theoretical foundations of social entrepreneurship1. Introduction to social entrepreneurship 2. Social entrepreneurship and social change 3. Characteristics of social entrepreneurship 4. The social entrepreneurship ecosystem 5. The present and future of social entrepreneurship PART 2 – Practical foundations of social entrepreneurship6. Identifying an opportunity for social entrepreneurship7. Developing a social entrepreneurial idea 8. From developing to implementing a social entrepreneurial idea9. Creating strong foundations for social entrepreneurial organisations10. Funding and growing social entrepreneurial organisations11. Measuring impact Appendix – Case study: MayamikoGlossaryBibliographyIndex
£39.99
Taylor & Francis Ltd Sport Sponsorship Insights
Book SynopsisSponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency.Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking toTable of Contents1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
£19.99
Taylor & Francis Ltd An Introduction to Cybernetic Synergy Improving
Book SynopsisCybernetics is about having a goal and taking action to achieve that goal. Knowing whether you have reached your goal (or at least are getting closer to it) requires feedback, a concept that was made rigorous by cybernetics. The subject of Cybernetic Synergy, although emanating from a socio-economic experiment of economic control by cybernetic means in Chile in the early 1970s, has never been approached as an applied subject in its own right. Indeed, the subject of applied cybernetics has never been addressed as a separate issue, although it has been shown that the overall subject of cybernetics applies to a wide range of disciplines, from biology to business via mathematics and engineering. Cybernetic synergy is the study of relationships and controls of and between corporate entities, on an external basis, and departments within corporate entities, on an internal basis. It concerns the decision-making process, and how decisions can be made based on feedback from any Table of ContentsCYBERNETIC SYNERGY1 – INTRODUCTION TO CYBERNETICS 2 – A BRIEF HISTORY OF CYBERNETICS 3 – THE VIABLE SYSTEMS MODEL 4 – INPUT, OUTPUT AND DECISION SUPPORT 5– MANAGEMENT CYBERNETICS AND FEEDBACK 6– ECONOMIC CYBERNETICS 7 – NEURAL NETWORKS, CONNECTIVITY, VARIETIES AND THE RATIONALE BEHIND THE VSM 8 – CYBERNETICS AND THE SUPPLY CHAIIN 9 – CYBERNETICS AND QUALITY CONTROL 10 – THE RELATIONSHIP BETWEEN CYBERNETICS AND AEO 11 – CONCLUSIONS
£47.49
Taylor & Francis Ltd Strategic Luxury Management
Book SynopsisStrategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of luxury study has traditionally centered on the clients' drivers of consumption, their perception of the brand and the way to effectively engage with them. Luxury is rarely, however, discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.The book provides insight into the luxury industry and how companies face market complexity across three key areas. First, the company itself, determining what defines a luxury firm. Second, the book offers a specific framework to assess creativity across management and not simply as an individual talent. Third, the book considers the competitive landscape and the principles that allow companies to compete consistently and meaningfully. Each chapter includes pedagogical features to ensure comprehension, includTable of ContentsPart 1: The Concept of Luxury 1. The Concept of Luxury: Past, Present and Future Part 2: Principles of Luxury Value Creation: The Essence of Luxury 2. The Need for a Managerial Approach: Luxury and Strategy 3. The Essence of Luxury: Unveiling the Luxury Value Creation Process Part 3: Principles of Creativity-Driven Industries: The Nature of Luxury 4. The Luxury Firm and the Role of Creativity 5. Luxury as a Creative Industry: The Creative Value System Part 4: Principles of Luxury Competition: The Means of Luxury 6. Principles of Business Level Rivalry: The Means of the Luxury Firm 7. Principles of Corporate Level Rivalry: Diversification and the Conglomerate Power 8. The Future of Luxury
£37.99
Taylor & Francis Ltd Retailing in the European Union Structures Competition and Performance
a huge range and FREE tracked UK delivery on ALL orders.
£152.00
Taylor & Francis Sport Brands
Book SynopsisSport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological âlabel brandsâ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible inTable of ContentsIntroduction Chapter 1. The great variety of sport brands Chapter 2. The tangible influence of sport brands Chapter 3. The intangible influence of sport brands Chapter 4. Subcultures, communities and sport brands Chapter 5. The economic and social value of sport brands Chapter 6. Sport brands’ growth strategies Chapter 7. Sport brands’ threats Conclusion
£49.99
Taylor & Francis Explorations in Consumer Culture Theory
Book SynopsisThe literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed â in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory.In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the Trade ReviewThe role of culture in consumption has been long acknowledged, but related research has been fragmented and under-appreciated. This volume, with its impressive line-up of topics and authors, will play a vital role in the development of Consumer Culture Theory as the well-spring from which new and deep understandings of the consumer world are emerging. David Glen Mick, McIntire School of Commerce, University of Virginia (Former Editor JCR, Past President, ACR)Consumer Culture Theory is not a theory. It is much more. It is the future of research about consumers, markets, and business. The settings for the research and reflections presented here are fascinating in and of themselves: DNA testing, home away from home, Wal Mart, Christmas trees, personal trainers, gambling casinos, advertising, dolls, and poetry. But even more stimulating are insights into basic human issues addressed in these chapters. They include: Who am I? Where do I come from? What can I become? What is home? What is family? What is ritual in contemporary consumer society? How does gambling emancipate us from the market? What is Consumer Culture Theory? And how has advertising shaped culture and brought order to the world? This is a book that will fascinate, stimulate, and provoke new ways of seeing the world of the consumer. It is about a very vibrant and fresh perspective on consumption that has emerged in the past three decades and clearly has come of age. Russell Belk Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University (Past President & Fellow, ACR)CCT is AOK. This book brings together some of the most effervescent thinking in Consumer Culture Theory. It is the Sprite of scholarship - refreshing, invigorating and deliciously subversive. Covering everything from Christmas trees to DNA tests, Sherry and Fischer's volume sparkles with smarts and spirit and sugar-rush subversion. Image may be nothing but imagination is everything. Exploring Consumer Culture Theory is intoxicatingly imaginative. Enjoy. Stephen Brown, Prof of Marketing, Ulster University This book is an exploration of new ideas, new topics, new ways of thinking and writing. It will bring bright light and some heat to the debate. Exploring Consumer Culture Theory is an important step forward. Grant McCracken (Industry consultant, author, leading consumer behavior theorist, and anthropologist)This second installment (of what one hopes will be many) of Consumer Culture Theory (CCT) conference papers delivers on CCT's promise of pluralism – in directions, inclusions, articulations, applications, theoretics and poetics. It is a must-read for marketers or social scientists with an eye on consumption. This volume invites and incites. Rita Denny, Founding Partner, Practica Group, LLC Eileen Fischer and John Sherry have put together a fine collection of writings from talented contributors whose insights and deft analyses demonstrate, in a variety of ways, how consumption informs and is informed by meaning-making practice. A delightful read, this work promises to invigorate the already lively field of Consumer Culture Theory by situating culture squarely in the crux of consumer research. Daniel Thomas Cook, Rutgers University, author of The Commodification of Childhood Table of ContentsIntroduction, Explorations in Consumer Culture Theory: What Are We Exploring Now?, Eileen Fischer, and John F. Sherry, Jr., Section One: Forming and Framing, From CCT to CCC: Building Consumer Culture Community, Johanna Moisander, Lisa Penaloza and Anu Valtonen, Theoretical Realism: Culture and Politics in Commercial Imagery, Linda M. Scott, Section Two: Time and Space, Banking on History: Reflections in the Archive Mirror, Barbara Olsen, Dwelling in Mobility: Homemaking Among Mobile Professionals, Fleura Bardhi and Søren Askegaard, Section Three: Setting and Self, Are We There Yet? Coproducing Success and Failure in Personal Training, Eileen Fischer, Cele C. Otnes, Brynn Winegard, Eric Li and Sarah Scarbrough-Wilner, Designer Genes: DNA Testing Services and Consumer Identity, Elizabeth C. Hirschman and Donald Panther-Yates, Section Four: Brands and Images, Allomother as Image and Essence: Animating the American Girl Brand, John F. Sherry, Jr., Stefania Borghini, Mary Ann McGrath, Albert Muñiz, Nina Diamond and Robert V. Kozinets, Engineering a Mainstream Market for Sustainable Practices, Diane M. Martin and John W. Schouten, Section Five: Rites and Games, Tinsel, Trimmings and Tensions: Negotiating a Focal Artifact, Cele C. Otnes, Elizabeth Crosby, Robert Kreuzbauer and Jennifer Ho, Stacking the Deck; Gambling in Film and the Diffusion of Casino Gambling, Ashlee Humphreys, Section Six: Poetry, Living Things, Small Things, John W. Schouten, Heading Home, Consumption Kaddish in Four Koans, John F. Sherry, Jr., Haiku for EATNIKS, Eugene Halton, Imagined (Musical) Experiences: Across Four Centuries, George Zinkhan, Conclusion, Reflections and Revanche, John F. Sherry, Jr. and Eileen Fischer.
£43.99
Taylor & Francis Tourism Marketing
Book SynopsisTourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together: Age of the consumer: This book places the customer at the heart of tourism marketing and not the sector's promotional apparatus. Experiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing. New media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters. Global marketplace: Every chapter adopts a global outlook and offers international perspectives. Environment and social responsibility: An emphasis is placed on the sustainability of tourism, including the concepts of ethical tourism and social responsibility. Trade Review "This is a much-needed new textbook focusing on consumers as drivers of tourism marketing. This is critical especially for the post-COVID era when tourism needs to facilitate the co-creation of transformational experiences and at the same time support the competitiveness and sustainability of destinations around the globe. Professor Morrison uses his vast international experience in crafting a truly useful and accessible book that is full of great examples and features. Readers will enjoy the engaging style of writing and the contemporary marketing edge. The consumer-oriented approach is refreshing, as is the emphasis on e-marketing. Everyone with a serious interest in tourism marketing should study this book very carefully". Professor Dimitrios Buhalis, Bournemouth University Business School and Visiting Professor Hong Kong Polytechnic University "This is a first of its kind when it comes to books on tourism marketing. From identifying and embracing new trends, such as social media marketing, to case studies positioned as best practice guides; Alastair Morrison has provided the industry with new ways of teaching tourism marketing. If you want to understand how to attract the modern-day tourist, this book is a must have!" Ciné van Zyl, Professor in Tourism, University of South Africa. "This book is a most welcome addition to the literature on tourism marketing. An excellent resource combining theoretical background, business world examples and case studies focusing on tourist consumers. It comes at a very good time whereby fast-paced demand and technological developments challenge all tourism suppliers. This book is academically sound, while providing much needed guidance for destination and business marketers. Its comprehensive and practical approach makes it an essential resource for scholars and industry practitioners." Marios Sotiriadis, Professor, Ningbo University, China Table of ContentsPART I: THE CONSUMER. 1. The consumer is first in tourism marketing. 2. Consumer behaviour in tourism. 3. Market and marketing research. 4. Customer relationship management. 5. Consumer use of social media. PART II: THE STRATEGY. 6. Social responsibility and ethical tourism. 7. Market segmentation. 8. Positioning, image and branding. 9. Marketing plan and marketing mix. PART III: THE IMPLEMENTATION. 10. Marketing communications. 11. Technology and e-marketing. 12. Tourism distribution channels. PART IV: THE TOURISM PRODUCT. 13. Product development and innovation. 14. Events and their development and marketing. 15. Regional development, marketing and partnerships. Part V: THE EVALUATION OF TOURISM MARKETING. 16. Marketing performance measurement
£43.99
iUniverse The 12 Rules of Millennium Marketing Your Only
Book Synopsis
£10.99
1845 Publishing Storytizing
Book Synopsis
£999.99
Marketing Services
Book SynopsisExcellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success.Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company''s service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system.Filled with examples, stories, and insights from senior executives, Berry and Parasuraman''s new framework for effective marketing services contains the key to high-performance services marketing.Table of ContentsContentsAcknowledgmentsAuthors' NotePART ONEAn Integrative Framework for Marketing Services1. Services and QualityPART TWOQuality: The Foundation for Services Marketing2. Doing the Service Right the First Time3. Doing the Service Very Right the Second Time4. Managing and Exceeding Customers' ExpectationsPART THREEBuilding a Services Marketing Organization5. Turning Marketing into a Line FunctionPART FOURMaximizing Services Marketing Potential6. Managing the Evidence7. Branding the Company8. Marketing to Existing Customers9. Marketing to EmployeesPART FIVEPeering Ahead10. Services Marketing in the NinetiesNotesIndex
£11.99
Kogan Page How to Market Your Business
Book SynopsisDave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.Trade Review"Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008Table of Contents Chapter - 01: What is marketing?; Chapter - 02: Market research; Chapter - 03: The internet; Chapter - 04: Advertising; Chapter - 05: Direct response marketing; Chapter - 06: Public relations; Chapter - 07: Selling and sales promotion; Chapter - 08: Exhibitions and shows; Chapter - 09: Starting in exports; Chapter - 10: New products: innovation, patents, licensing and design
£11.99
Kogan Page Ltd The Complete Marketer
Book SynopsisMalcolm McDonald MA(Oxon) MSc PhD DLitt DSc is Emeritus Professor of Marketing and, until recently, Deputy Director of the Cranfield School of Management. Formerly, he was the Marketing Director of Canada Dry, UK. He is the author of a number of books, including Marketing Accountability and Marketing Value Metrics (also published by Kogan Page). Mike Meldrum was a Lecturer in Marketing at the Cranfield School of Management, and now runs his own consultancy specializing in marketing, leadership development and coaching.Table of Contents Chapter - 21: Consumer buying behaviour; Chapter - 22: Organizational buying behaviour; Chapter - 23: Market segmentation; Chapter - 24: International market segmentation; Section - FIVE: Understanding markets; Chapter - 25: Marketing information and research; Chapter - 26: Preparing a marketing research brief; Chapter - 27: Auditing a market; Chapter - 28: Constructing a SWOT; Chapter - 29: Competitor analysis; Chapter - 30: The Boston Matrix; Chapter - 31: The Directional Policy Matrix; Chapter - 32: The Ansoff Matrix; Section - SIX: Managing the marketing mix; Chapter - 33: Branding; Chapter - 34: The product life cycle; Chapter - 35: Diffusion of innovation; Chapter - 36: Developing new products; Chapter - 37: Pricing strategies; Chapter - 38: Setting a price; Chapter - 39: Sales promotion; Chapter - 40: Advertising; Chapter - 41: Public relations; Chapter - 42: Sponsorship; Chapter - 43: Personal selling; Chapter - 44: Managing the sales team; Chapter - 45: Key account management; Chapter - 46: Implementing key account management; Chapter - 47: Channel strategy; Chapter - 48: Channel management; Chapter - 49: Customer service strategies; Chapter - 50: Multi-channel integration; Chapter - 51: Integrated marketing communication and distribution channels; Section - FOUR: Understanding customers; Chapter - 20: Databases for marketing; Chapter - 19: Mobile marketing; Chapter - 18: Social media marketing; Chapter - 17: Internet marketing; Section - THREE: Marketing in the digital age; Chapter - 16: International and global marketing; Chapter - 15: Relationship marketing; Chapter - 14: Category management; Chapter - 13: Trade marketing; Chapter - 12: Marketing capital goods; Chapter - 11: Marketing high-tech products; Chapter - 10: Marketing service products; Chapter - 09: Marketing industrial products; Chapter - 08: Marketing consumer products; Section - TWO: Different types of marketing; Chapter - 07: World-class marketing; Chapter - 06: Marketing: concept, function or process?; Chapter - 05: Marketing and ethics; Chapter - 04: Customer retention strategies; Chapter - 03: The marketing mix; Chapter - 02: A market orientation; Chapter - 01: The discipline of marketing; Section - ONE: Understanding the basics of marketing; Section - SEVEN: Planning and control; Chapter - 52: Forecasting sales; Chapter - 53: Marketing planning; Chapter - 54: Barriers to implementing marketing planning systems; Chapter - 55: International product planning; Chapter - 56: Organizational structure and marketing; Chapter - 57: Budgeting for marketing; Chapter - 58: Legal issues in marketing; Chapter - 59: Marketing due diligence; Chapter - 60: Marketing metrics
£22.79
Kogan Page Ltd Disruptive Selling
Book SynopsisPatrick Maes is founding partner of CPI, specialized in the organization and optimization of commercial approaches. He is a guest lecturer at various business schools, and an inspirational speaker on disruptive commercial strategy at international seminars and congresses.Trade Review"Not so long ago the disruptor was the anomaly. Patrick Maes confirms that those who don't renew and disrupt their sales organization will become the anomaly, with low chances of survival in this new world. Regardless of your industry, with this book there is no excuse not to accelerate!" * Bert Naert CEO, Buysmetal NV – Klöckner Metals Belgium *"As a sales executive trying to remain visible within fast-paced markets and information overload, Patrick Maes' book provides essential food for thought to veer off the beaten track in pursuit of a fresh competitive edge." * Robert Schuster Executive Director Marketing and Sales, Flat Rolled Products, Aurubis AG *Table of Contents Section - ONE: The end of the world as we know it Chapter - 00: Introduction to disruptive selling: start from scratch; Chapter - 01: Disruption - understanding the new way of selling; Chapter - 02: Creating connections with the new customer through disruptive selling; Section - TWO: There is no excuse for being boring Chapter - 03: Creating your value proposition for disruptive selling; Section - THREE: Turning opportunity into sales results Chapter - 04: Using people and resources within your disruption strategy; Chapter - 05: Exploring automation and technology for disruptive selling; Chapter - 06: Augmented and virtual reality in business; Section - FOUR: Lead, follow or get out of the way Chapter - 07: Executing dynamic disruption and perpetual readiness; Chapter - 08: The new age of disruptive selling - from reading to doing;
£25.64
Kogan Page Ltd Disruptive Branding
Book SynopsisJacob Benbunan started Saffron Brand Consultants with the late Wally Olins. He is today its Chairman and CEO. His clients include Vueling, Akzo Nobel, A1 Telekom Austria, Engie, Sodexo or Siemens. Prior to Saffron he was a Principal at Wolff Olins where he was involved with brands like Orange, Repsol and Acciona. Gabor Schreier is Chief Creative Officer and responsible for the creative teams across Saffron's locations. He was a core player in consolidating Saffron as a leading international brand consultancy. At Saffron, he has had an instrumental role in the work for A1 Telekom Austria, Gulf Air and YouTube. Previously he has also created identities for Daimler and Smart in Germany.Benjamin Knapp is Saffron's Chief Growth Officer, driving corporate strategy and service development. He joined Saffron in 2006 and worked closely with Wally Olins on place and commercial branding projects. His clients since then include Xing, V&A Museum, A1 Telekom Austria and Kyocera.Trade Review"A treatise on branding in times of change that will guide marketers through their daily challenges." * Stefan Schindele, Brand Strategy, A1 Group *"The authors prove that disruption is an attitude of creativity, agility and innovation that all brands should strive for. They provide a detailed and inspiring explanation of the process. A great book - highly recommended!" * Professor Robert Paulmann, Founder, CXI Conference *"Jacob Benbunan and his team are the most disruptive people in the branding world, helping anybody in the start-up or corporate world who wants to rock the boat and do things very differently. This book is a must-read for anyone wanting to cause any abrupt or sudden change in new or legacy industries." * Carlos Muñoz, Founder, Volotea and Vueling Airlines *"A truly compelling read for those who believe that the best evidence of corporate authenticity is brand consistency." * Ana Busto, SVP, Brand and Communications, ENGIE *Table of Contents Chapter - 00: Introduction – Why it is vital to explore disruptive branding; Chapter - 01: Convergence and divergence – What change means for brands; Chapter - 02: What makes you tick – Define what drives your organization; Chapter - 03: Strategy made visible – Bring your idea alive through design; Chapter - 04: Help your people to help you – Engage your employees; Chapter - 05: A promise delivered – Shape the brand experience; Chapter - 06: Prove it to succeed – Develop on-brand products and services; Chapter - 07: Building customer loyalty – Disrupt through great service; Chapter - 08: Your idea made physical – Create branded environments; Chapter - 09: First impressions – Launch your disruptive brand; Chapter - 10: Measure, improve, repeat – Measure brand performance; Chapter - 11: Constant reinvention – Stay ahead in times of change; Chapter - 12: Index
£29.99
Kogan Page Ltd Wild Thinking
Book SynopsisNick Liddell is a brand strategist with over 20 years' experience. He works with organizations of all sizes to grow their brands through clear and compelling strategy. His clients include some of the world's brightest and best - from Prada and The V&A to McLaren, Wimbledon and Twinings. He's a member of the UK Superbrands Council, a frequent event speaker and a regular contributor to marketing, brand and business publications.Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK's best branding consultancy at The Drum's Network Awards 2016. Working with global brands such as McLaren, Fitness First, Wimbledon and Ocado. Together with The Clearing, he has won more than thirty industry awards.Table of Contents Section - ONE: Creativity; Chapter - 01: You can choose between having a great culture or a brilliant strategy – Which do you opt for?; Chapter - 02: Is your role to make people want things or to make things people want?; Chapter - 03: Does your team operate like an orchestra or an improvisational jazz band?; Chapter - 04: We often seek partners who meet a deficiency we feel in ourselves – What deficiency are you meeting for your customers?; Chapter - 05: If your brand took a lie detector test, the most nerve wracking question would be…; Section - TWO: Habit; Chapter - 06: Should parents give children what they need or what they want? Does the same logic apply in giving customers what they ask for?; Chapter - 07: What disappoints you most about your competitors?; Chapter - 08: You are called in to perform a ‘pre-mortem’ on your brand and predict the cause of death to be…; Chapter - 09: Which of your brand’s flaws have you learned to ignore?; Chapter - 10: What could you eliminate from your business today that you suspect no-one would miss?; Section - THREE: Emotion; Chapter - 11: What wakes your brand up at 4am?; Chapter - 12: If your brand were a person, would they be in a happy relationship?; Chapter - 13: How often do your embark on projects where your feel real anxiety and uncertainty about the outcome?; Chapter - 14: Does your brand appeal more to people’s hopes or their fears?; Chapter - 15: What role does kindness play in your work?; Section - FOUR: Belief; Chapter - 16: Budgets are cut and your business can only invest in innovation or marketing – Which do you choose?; Chapter - 17: What’s the most offensive word in the world in relation to your brand?; Chapter - 18: What does the word ‘quality’ mean in the context of your brand? Would your competitors define it differently?; Chapter - 19: What do your customers mistakenly believe about your industry? What can you do to change this?; Chapter - 20: How would you define a ‘meaningful’ business; Section - FIVE: Ego; Chapter - 21: What other businesses are you secretly a little bit jealous of?; Chapter - 22: What would be worse – Customers not taking your brand seriously or finding you boring?; Chapter - 23: What does your business do that some say is completely unnecessary or inefficient, but you believe is a superpower?; Chapter - 24: Would you prefer your brand to be seen as the most stylish of its peers or the most thoughtful?; Chapter - 25: Who or what is your brand’s nemesis?
£25.64
SAGE Publications, Inc Dictionary of Marketing Communications
Book SynopsisStudents of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.Robb Kopp, Babson CollegeThe Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike.Suzanne B. Walchli, University of the PacificThe Dictionary of Marketing Communications containsmore than4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.Key Features:* Provides an up-to-date, accurate, comprehensive collection of terms and concepts that are essential for an understanding of the basic promotion functions of marketing* Entries are clear, applied, practical and non-technical, designed for both students and professionals* International entries are included to give the reader a greater awareness of the language of marketing than has been previously availableAbout the AuthorNorman A. Govoni is Professor of Marketing at Babson College, where he served as Division Chair for fifteen years (1975-1990). He is the author of several textbooks including Promotional Management, Fundamentals of Modern Marketing, Sales Management, and Cases in Marketing, all published by Prentice Hall. Among his honors is the Carpenter Prize for Outstanding Contributions to Babson College.Trade Review"Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni’s Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials." -- Robb Kopp"The Dictionary of Marketing Communications is the most authoritative and comprehensive lexicon of marketing terms available today. Presented in down-to-earth language, it promises to be an essential and enduring resource for students, beginners, and seasoned professionals alike." -- Suzanne B. WalchliTable of ContentsPreface Entries A Through Z Resources About the Author
£55.10
SAGE Publications Ltd Problems in Marketing
a huge range and FREE tracked UK delivery on ALL orders.
£162.00
Sage Publications Ltd Marketing Communications Management
Book SynopsisPraise for the first edition: An excellent text for exploring marketing communications in the 21st century.' - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.' - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff Thisbook introducesthe core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare Table of ContentsChapter 1: Integrated Marketing Communications and Its Environment Chapter 2: Theoretical Underpinnings of Marketing Communications Chapter 3: Buyer Behaviour and Relationships Chapter 4: Managing the Marketing Communications Mix Chapter 5: The Marketing Communications Industry Chapter 6: Ethics and Corporate Social Responsibility in Marketing Communications Chapter 7: Advertising and Branding Chapter 8: Message Creation and Execution Chapter 9: Traditional Media: Characteristics and Planning Chapter 10: Digital Media: Interaction and Engagement Chapter 11: Sales Promotions Chapter 12: Direct Marketing Chapter 13: Public Relations Chapter 14: Corporate Communications Chapter 15: Sponsorship Chapter 16: Personal Selling Chapter 17: Marketing Research and Evaluation Chapter 18: International Marketing Communications
£62.69
Anderson-Noble Publishing Secrets of Super Sales People Why 80 of
Book Synopsis
£15.26
Ivy House Publishing Sales Insanity 20 True Stories of Epic Sales
Book Synopsis
£9.44
Cambridge University Press Marketing Channel Management
a huge range and FREE tracked UK delivery on ALL orders.
£90.24
LEGARE STREET PR Sales Management
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£15.15
Taylor & Francis Ltd Business Transformation for a Sustainable Future
Book SynopsisInterconnecting the concepts of sustainability, innovation and transformation, this book explains how organizations have successfully transformed themselves and wider society to foster a more sustainable future, and identifies the difficulties and challenges along the way. Part of the Principle of Responsible Management Education (PRME) series, the book promotes a strong voice for meeting sustainability challenges for transformative change in a globalized world through business education and practice.A transition to a more sustainable way of doing business can only be attained by combining technology with profound system innovations and lifestyle changes. The chapters in the book, each written by a strong and well-recognized team of researchers in the field, open up the discussion about a new partnership between sustainability, innovation, and transformation that includes the global society (big world), the biosphere (small planet), and also requires a deep mind shift.Trade Review"The perfect blend of theory and practice is hard to achieve - especially at the intersection of sustainability, innovation, and transformation of business and society! Nevertheless, these authors have done it well - check out Sebhatu, Enquist, and Edvardsson 'Business Transformation for a Sustainable Future' and start taking well-informed action today. Also, the book provides a solid roadmap to go from smarter to wiser service systems for the 'wicked problems' in business and society." - Jim Spohrer, IBM Director Cognitive Open Technologies"Business Transformation for a Sustainable Future is a key contribution to the PRME initiative and represents a powerful voice to draw attention to the sustainability challenges of our world. This book provides important lessons for businesses to transform from a strictly firm-centric and profit-driven approach toward a societal approach to achieve an inclusive and sustainable future. Onward!!!" - Robert Strand, Ph.D, Executive Director & Lecturer, Center for Responsible Business, Haas School of Business, University of California, Berkeley"This book thrives from the blended and well-integrated contributions of 16 thought leaders in sustainability, innovation and transformative thinking. The perspective is based on research related to the ‘new social contract’ that supports a more sustainable and people-centered world. At a time when so much is being rethought, this work is important to graduate and postgraduate students as well as practitioners seeking to strive for a better world." - O.C. Ferrell, James T. Pursell, Sr. Eminent Scholar in Ethics, Harbert College of Business, Auburn University and Linda Ferrell, Roth Family Professor of Marketing & Business Ethics, Harbert College of Business, Auburn University"The quest for transforming our world, making peace with nature and preserving our planet at the same time as ensuring equality and human wellbeing, demands transformations in science and education, and very much so in business research and at business schools. This book provides refined and novel intellectual tools – concepts and frameworks, as well as innovative practice-based and co-created knowledge, immensely useful for reconsidering prevailing notions and formulating sustainable solutions for the business-society interface." - Marie Stenseke, Professor, Deputy Dean of the School of Business, Economics and Law, University of Gothenburg, Co-chair of the Multidisciplinary Expert Panel of the Intergovernmental Platform on Biodiversity & Ecosystem Services (IPBES)"The perfect blend of theory and practice is hard to achieve - especially at the intersection of sustainability, innovation, and transformation of business and society! Nevertheless, these authors have done it well - check out Sebhatu, Enquist, and Edvardsson Business Transformation for a Sustainable Future and start taking well-informed action today. Also, the book provides a solid roadmap to go from smarter to wiser service systems for the 'wicked problems' in business and society." Jim Spohrer, IBM Director Cognitive Open Technologies"Business Transformation for a Sustainable Future is a key contribution to the PRME initiative and represents a powerful voice to draw attention to the sustainability challenges of our world. This book provides important lessons for businesses to transform from a strictly firm-centric and profit-driven approach toward a societal approach to achieve an inclusive and sustainable future. Onward!!!" Robert Strand, Ph.D, Executive Director & Lecturer, Center for Responsible Business, Haas School of Business, University of California, Berkeley"This book thrives from the blended and well-integrated contributions of 16 thought leaders in sustainability, innovation and transformative thinking. The perspective is based on research related to the ‘new social contract’ that supports a more sustainable and people-centered world. At a time when so much is being rethought, this work is important to graduate and postgraduate students as well as practitioners seeking to strive for a better world." O.C. Ferrell, James T. Pursell, Sr. Eminent Scholar in Ethics, Harbert College of Business, Auburn University and Linda Ferrell, Roth Family Professor of Marketing & Business Ethics, Harbert College of Business, Auburn University"The quest for transforming our world, making peace with nature and preserving our planet at the same time as ensuring equality and human wellbeing, demands transformations in science and education, and very much so in business research and at business schools. This book provides refined and novel intellectual tools – concepts and frameworks, as well as innovative practice-based and co-created knowledge, immensely useful for reconsidering prevailing notions and formulating sustainable solutions for the business-society interface." Marie Stenseke, Professor, Deputy Dean of the School of Business, Economics and Law, University of Gothenburg, Co-chair of the Multidisciplinary Expert Panel of the Intergovernmental Platform on Biodiversity & Ecosystem Services (IPBES)Table of Contents1. Business Transformation for a Sustainable FuturePart I: From firm-centric business to a broader sustainable business transformation 2. A Challenge-driven business ecosystem: Addressing Fossil-Free Transformation 3. The Circular Economy and Values based Sustainability Business Practice: People & Planet Positive at IKEA 4. Sustainable business practice for Transformative Change: The Case of Eataly Part II: The role of the individual in business and social transformation 5. Designing for Transformative Collaboration in Complex Service systems 6. Steering Towards Happiness in Sustainable Travel 7. Transforming People’s Lives and World for the Better: The New Purpose of Marketing Part III: Base of the Pyramid thinking for transforming business-societal practice 8. Advancing Service Research at the Base of the Pyramid: A Service Ecosystems Perspective 9. The Integrative Justice Model as a Challenge-Driven Normative Framework for Sustainable and Just Business Practice 10. Innovative Applications for Transformative Justice for Quality of Life Part IV: Implications for a broader societal perspective for challenge-driven transformation practice 11. Marketing ethics and Corporate Social Responsibility for a Broader Societal Perspective 12. PRIME: impact for transformative change 13. Implications for Challenge-Driven Business and Societal Transformation
£121.50
Taylor & Francis Sustainability in Public Procurement Corporate
Book SynopsisContemporary changes in law and policy at the global level to efficiently answer to environmental and social issues correspond to the traditional approach of limiting the regulatory and policy changes to a singular field or discipline: tackling the inherent unsustainability of corporate laws or incentivising the offering of sustainable finance to stimulate the transition towards sustainable practices. This book provides a new viewpoint and approach of simultaneously regulating seemingly non-connected fields in order to provide a fertile ground for a truly organic change towards sustainable outcomes. It addresses diverse questions of sustainable transition of the three specific fields to support sustainable practices in public procurement, private market transaction, and in educating future business leaders and legal experts by incorporating sustainable concerns as the underlying guiding principles of their conduct. It translates scientific findings into a practical format that can be used by diverse stakeholders searching for information and solutions in their respective professional fields. The underlying assumption is that a simultaneous action in the three respective fields of public procurement, corporate law, and higher education brings about more coherent and interconnected results that incentivise further action and changes towards sustainable practices. The book furthers the idea of policy coherence by building upon the findings in the field of public procurement, corporate law, and practice and higher education curricula. By identifying the barriers in the three respective fields for sustainable action and proposing solutions for either eliminating or minimising those barriers at the EU level, the book calls for further changes in the respective fields as well as for considering the spillover effects of these policies on other fields.
£40.84
Taylor & Francis Ethical DecisionMaking in Management
Book Synopsis
£37.99
Taylor & Francis Ltd The Green Six Sigma Handbook
Book SynopsisThis book is a hands-on single-source reference of tools, techniques, and processes integrating both Lean and Six Sigma. This comprehensive handbook provides up-to-date guidance on how to use these tools and processes in different settings, such as start-up companies and stalled projects, as well as establish enterprises where the ongoing drive is to improve processes, profitability, and long-term growth. It contains the hard Six Sigma approach as well as the flexible approach of FIT SIGMA, which is adaptable to manufacturing and service industries and also public sector organisations. You will also discover how climate change initiatives can be accelerated to sustainable outcomes by the holistic approach of Green Six Sigma. The book is about what we can do now with leadership, training, and teamwork in every sphere of our businesses. Lean, originally developed by Toyota, is a set of processes and tools aimed at minimising wastes. Six Sigma provides a set of datTable of ContentsPart 1: Foundations of Six Sigma and Lean Chapter 1: Quality and Operations Excellence Chapter 2: Evolution of Six Sigma, Lean Sigma and Green Six Sigma Chapter 3: More of Green Six Sigma Chapter 4: Green Six Sigma Projects Management using DMAICS Chapter 5: The Scope of Green Six Sigma Tools and Techniques Chapter 6: Green Six Sigma and Digital Revolution Chapter 7: Green Six Sigma in Manufacturing, Services and Projects Part 2: Tools for Green Six Sigma Chapter 8: Tools for Definition Chapter 9: Tools for Measurement Chapter 10: Tools for Analysis Chapter 11: Tools for Improvement Chapter 12: Tools for Control Chapter 13: Tools for Sustain Part 3: Techniques for Green Six Sigma Chapter 14: Quantitative Techniques Chapter 15: Qualitative Techniques Part 4: Green Six Sigma and Climate Change Chapter 16: Climate Change Challenges Chapter 17: International and National Climate Change Initiatives Chapter 18: Green Six Sigma and Clean Energy Chapter 19: Green Six Sigma and Green Supply Chain Chapter 20: Green Six Sigma and Green Transport Chapter 21: Green Six Sigma and Retrofitting Buildings Chapter 22: Green Six Sigma and Climate Adaptation Part 5: Implementation of Green Six Sigma Chapter 23: Case Studies Chapter 24: Making It Happen Chapter 25: Afterword
£43.99
