Description
Book SynopsisNow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
- new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
- thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, d
Table of Contents
Part 1: Context 1. Introduction 2. The history of tourist behaviour 3. The main concepts and models in tourist behaviour. Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand. 9. National differences: domestic, inbound and outbound tourism markets. 10. The nature of demand in different segments of the tourism market. 11. Consumer behaviour and purchase experiences in the different sectors of tourism. Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour. Part 6: Topical Issues in Consumer Behaviour. 14. Climate change, sustainability and tourist behaviour. 15. Man-made crises, natural disasters and tourist behaviour. 16. The role of information and communication technologies in tourism. 17. Tourists buy experiences not products 18. The cruise market. Part 7: Conclusions and the Future. 19. Conclusions and the future of consumer behaviour in tourism.
