Description
Book SynopsisRussell Ward has moved from selling door-to-door to become the European Sales Director of a global company, managing a massive sales force across 13 countries. He uses his experience and unique methodology to coach companies and individuals in sales and counts amongst his numerous clients BT, ADT, Barclays, Johnson & Johnson and Canon.
Trade Review'If you are in sales you can't afford not to read this book.'
Nick Porter, Global Sales Director - Rentokil Initial
'Share this with your sales force immediately. Unmissable!'
Rene Carayol, business guru and speaker
'The Critical Hour concept stands the test of time as one of the most successful sales approaches today.'
Drazen Jaksic, CEO - Combined Insurance
Table of ContentsForeword
Introduction
Chapter 1 – What is the Critical Hour?
Chapter 2 – Why the Critical Hour is Objective
Chapter 3 - Breaking down the critical hour:
Chapter 4: The Dimensions of the Critical Hour
Chapter 5: Measurement of the basic sales cycle
Chapter 6: Mindset and application
