Description

Book Synopsis
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.

Trade Review
"Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008

Table of Contents
    • Chapter - 01: What is marketing?;
    • Chapter - 02: Market research;
    • Chapter - 03: The internet;
    • Chapter - 04: Advertising;
    • Chapter - 05: Direct response marketing;
    • Chapter - 06: Public relations;
    • Chapter - 07: Selling and sales promotion;
    • Chapter - 08: Exhibitions and shows;
    • Chapter - 09: Starting in exports;
    • Chapter - 10: New products: innovation, patents, licensing and design

How to Market Your Business

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    A Paperback by Dave Patten

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 3 March 2008
      ISBN-13 9780749451455
      978-0749451455
      ISBN-10 0749451459
      Also in:
      Business, Finance & Law Non-profitmaking organizations Sales and marketing

      Description

      Book Synopsis
      Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.

      Trade Review
      "Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008

      Table of Contents
        • Chapter - 01: What is marketing?;
        • Chapter - 02: Market research;
        • Chapter - 03: The internet;
        • Chapter - 04: Advertising;
        • Chapter - 05: Direct response marketing;
        • Chapter - 06: Public relations;
        • Chapter - 07: Selling and sales promotion;
        • Chapter - 08: Exhibitions and shows;
        • Chapter - 09: Starting in exports;
        • Chapter - 10: New products: innovation, patents, licensing and design

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