Description
Book SynopsisDave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
Trade Review"Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008
Table of Contents
- Chapter - 01: What is marketing?;
- Chapter - 02: Market research;
- Chapter - 03: The internet;
- Chapter - 04: Advertising;
- Chapter - 05: Direct response marketing;
- Chapter - 06: Public relations;
- Chapter - 07: Selling and sales promotion;
- Chapter - 08: Exhibitions and shows;
- Chapter - 09: Starting in exports;
- Chapter - 10: New products: innovation, patents, licensing and design
