Description

Book Synopsis
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.

Trade Review
"Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008

Table of Contents
    • Chapter - 01: What is marketing?;
    • Chapter - 02: Market research;
    • Chapter - 03: The internet;
    • Chapter - 04: Advertising;
    • Chapter - 05: Direct response marketing;
    • Chapter - 06: Public relations;
    • Chapter - 07: Selling and sales promotion;
    • Chapter - 08: Exhibitions and shows;
    • Chapter - 09: Starting in exports;
    • Chapter - 10: New products: innovation, patents, licensing and design

How to Market Your Business

    Product form

    £11.99

    Includes FREE delivery

    RRP £14.99 – you save £3.00 (20%)

    Order before 4pm today for delivery by Sat 13 Jun 2026.

    A Paperback by Dave Patten

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of How to Market Your Business by Dave Patten

      Publisher: Kogan Page
      Publication Date: 3/3/2008 12:00:00 AM
      ISBN13: 9780749451455, 978-0749451455
      ISBN10: 0749451459
      Also in:
      Business, Finance & Law Non-profitmaking organizations Sales and marketing

      Description

      Book Synopsis
      Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.

      Trade Review
      "Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008

      Table of Contents
        • Chapter - 01: What is marketing?;
        • Chapter - 02: Market research;
        • Chapter - 03: The internet;
        • Chapter - 04: Advertising;
        • Chapter - 05: Direct response marketing;
        • Chapter - 06: Public relations;
        • Chapter - 07: Selling and sales promotion;
        • Chapter - 08: Exhibitions and shows;
        • Chapter - 09: Starting in exports;
        • Chapter - 10: New products: innovation, patents, licensing and design

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account