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Taylor & Francis Ltd Growing Pains: Environmental Management in
Book SynopsisEnvironmental management is a global phenomenon, embracing all businesses in all countries, whether or not there already exists an organised response to managing environmental impacts. Today, there are gross inequalities between the world's richest and poorest nations in terms of income distribution, consumption patterns, access to resources and environmental impact. Yet both the developed north and the developing south are committed, at least in words, to achieving sustainable development. Public awareness of environmental issues in the North has been rising in recent years and further degradation is now largely minimized through more stringent regulatory regimes, voluntary agreements and growing consumer and stakeholder pressure on corporations. Still, the north is continuing to lead an environmentally unsustainable lifestyle as environmental improvements are nullified by overall increases in consumption levels. In the south, a billion people still do not have access to the most basic needs. Poor countries need to accelerate their consumption growth if they are to ensure that the lives of their people are enriched. However, with rapid economic growth and corresponding increases in consumption now under way, their environmental impact is soon to become substantially greater. In a world that strives towards stemming global crises such as climate change, the path already taken by the rich and high-growth economies over the past century cannot be repeated by the south if the desired objective is to create a future that is truly sustainable. Growing Pains examines environmental management in the south from a number of perspectives. It is designed to stimulate the discussion about the role that corporations and national and international organizations play in sustainable development. It does not offer panaceas, as each country has its own problems and opportunities; and, after almost 50 years of failed panacea-oriented economic development policy transfer from the north to the south, it is time to abandon hope for universal solutions and instead look to individual approaches that work. The book is divided into five themes: globalization; the role of business; a focus on national strategies; trade and the environment; and the organizational and structural challenges of sustainable development. With contributions from an outstanding collection of authors in both the developed and developing worlds including UNIDO; the Thailand Environment Institute, Arthur D. Little, Inc., Shell Peru; IUCN, the Russian Academy of Sciences and IIED, this important and unique new book presents a body of work that will provide essential reading for businesses working in developing countries, environmental and developmental NGOs and researchers engaged in the debate and sharing of best practice in this increasingly critical subject area.Trade ReviewIt is essential reading for all those working on poverty eradication and sustainable development. * 'International Affairs' *This new unique book, with contributions from an outstanding collection of authors in both the developed and developing worlds provides essential reading for theoreticians, ... government ministers and policy planners, chief executive officers in the private sector and their advisers, and heads of institutions. * 'Social and Environmental Accounting' *It is undoubtedly essential reading for businesses working in developing countries and those involved in international environmental cooperation, both in the field and in its management. It has high value as background reading for students and researchers in environmental management. * 'International Journal of Environment and Pollution' *... the central message throughout the book is that solutions exist at the local level pertaining to local actors, and as such governmental and multilateral institutions, such as the World Bank, should revise their policies. * 'Indigenous Knowledge and Development Monitor' *... a book which is thought-provoking and, in the ever-growing field of literature on environmental management and best practice, stands out as a comprehensive piece of work ... promoted as an essential read for businesses working in developing countries, environmental NGOs and researchers engaging in the debate ... it would also work as a text for development economics students. * 'Progress in Development Studies ' *Table of ContentsForeword Carlos Magarinos, Director-General, United Nations Industrial Development Organisation Introduction Walter Wehrmeyer and Yacob Mulugetta, University of Surrey, UK Section 1: Globalisation 1. The environmental challenge of going global Gilbert S. Hedstrom, Ronald A.N. McLean Bernhard H. Metzger, Arthur D. Little, Inc., USA 2. An essay on biodiversity and globalisation Frank Vorhies, IUCN: The World Conservation Organisation, Switzerland 3. Joint implementation of climate change? Distortions in practice and effects on developing countries Neil E. Harrison, University of Wyoming, USA 4. Financial globalisation and sustainable development in Mexico David Barkin, Universidad Autonoma Metropolitana, Mexico Section 2: Focus on business 5. The Effect of Environmental Regulations on Industrial Competitiveness of Selected Industries in Developing Countries Ralph (Skip) Luken, United Nations Industrial Development Organisation, Austria 6. Multinational Corporations' Environmental Performance in Developing Countries: The Aluminum Company of America Dennis A. Rondinelli, University of North Carolina, USA Gyula Vastag, Michigan State University, East Lansing, Michigan, USA 7. ISO 14001: The Severe Challenge for China. An Overview on the Problems China Faced in the Implementation and Certification of ISO 14001 Di Chang-Xing (Mike), ERM Certification and Verification Service, China 8. Environmental Management, Crime and Information: A Russian Case Study Alexey A. Voinov, University of Maryland, USA Irina P. Glazyrina, GEF Project, Russia Bruno Pavoni and Nadezhda A. Zharova, University of Venice, Italy Section 3: National focus 9. Driving forces and barriers to the implementation of sound environmental management in the Andean Region of Latin America Percy Garcia, Julia Gonzalez and Dixon Thompson, University of Calgary, Canada 10. Environmental management in uncertain economies Alexey A. Voinov, University of Maryland, USA Irina P. Glazyrina, GEF Project, Russia Bruno Pavoni and Nadezhda A. Zharova, University of Venice, Italy 11. Just green marketing? State, business and environmental management in Egypt Jeannie Sowers, Princeton University, USA 12. Environmental management in Thailand: Achievements, barriers and future trends Mandar Parasnis, Thailand Environment Institute 13. The Colombian road to environmental management Emilio Latorre, Universidad del Valle, Colombia Section 4: Trade and the environment 14. Trade liberalisation and the developing world: The environmental impact of the Uruguay Round Matthew A. Cole, University of Birmingham, UK 15. Reaping the benefits: Trade opportunities for developing-country producers from sustainable consumption and production Nick Robins and Sarah Roberts, International Institute for Environment and Development, UK 16. Multinational corporations' impacts on the environment and communities in the developing world: A synthesis of the contemporary debate Titus Moser and Damian Miller, Cambridge University, UK 17. Logging versus Recycling: Problems in the industrial ecology of pulp manufacturing in South-East Asia David A. Sonnenfeld, Washington State University, USA Section 5: Environmental management and sustainable development 18. Environmental management and organisational change: The impact of the world ban Ans Kolk, University of Amsterdam, Netherlands 19. Sustainable development and the environment: Lessons from the development experience of Kerala State in India Govindan Parayil, Hong Kong University of Science and Technology 20. Searching for sustainability in the Marshall Islands: Development dreams clash with ecological reality Barbara A. Ribbens, Western Illinois University, USA Eric Ribbens, University of Evansville, USA 21. The role of stakeholder participation: Linkages to stakeholder impact assessment and social capital in Camisea, Peru Murray Jones, Shell Prospecting & Development, Peru 22. Indonesia in the 21st Century: environment at the crossroads Peter Koffel, Murdoch University, Australia 23. Competing discourses of environmental and water management in post-apartheid South Africa Patrick Bond, University of the Witwatersrand, South Africa Robyn Stein, attorney in environmental and water law, South Africa
£130.00
Taylor & Francis Ltd Mapping the Journey: Case Studies in Strategy and
Book SynopsisThis illuminating new book presents a series of in-depth case studies from around the world based on numerous personal interviews with organizational leaders and focusing on their journey towards sustainability. The aim is to provide visions of a more sustainable future, and shed light on the path, milestones and solutions – in particular the management processes these organizations employed – to provide a reliable compass that others can follow. Although each organization must take steps to fit its particular circumstance, business conditions and culture, Mapping the Journey proves that valuable lessons can be learned by setting aside critique as to where these organizations may yet make progress and instead focusing on the guidelines, targets, measures of success, tools and techniques and valuable wisdom about how pioneer organisations are travelling toward a prosperous, sustainable future. Each organization included has crafted its own unique strategic responses to an identified need for increased sustainability. While none can be said to have reached the end-point of a sustainable development strategy, all have found that, by addressing the challenge of sustainable industrial practices, they have found innovative solutions, new opportunities for revenue generation, better relationships with customers, new business and product opportunities and a boost to morale from the executive ranks to front-line employees. Mapping the Journey examines both public and private organizations worldwide: SJ Rail of Sweden; Sony Corporation; SC Johnson; TransAlta Corporation; Patagonia; Henkel; Volvo; ASG; Interface Flooring Systems; Suncor; DaimlerChrysler; AssiDoman; Germany's Centre for Technology Assessment and the Dutch National Environmental Policy Plan. These case studies provide an inspiring framework of effective processes for defining a sustainable development strategy and transforming it successfully into actions and results.Trade ReviewEach case study is an in-depth analysis of the context, motivations for change, steps to implementation, processes and people involved. The presentation is clear, factual, free of hype and clearly referenced ... This book has the potential to become a standard textbook for corporate management and for anyone interested in industry and sustainable development. - Tomorrow magazine An inspiring framework on how to define a sustainable development strategy and translate it into strategy, action, and results. - The Green Business Letter Stimulating; interesting; and challenging in parts. A definite buy for business leaders and managers – primarily to get them thinking about what they and their companies have to add to the 'journey'. - Social and Environmental Accounting At last! A book with some real, live information on how the international companies have approached the journey of implementing sustainable development programmes ... packed with useful ideas for industry leaders and managers. - Eagle Bulletin Well written and incisive, this work is a useful tool for those considering their own stance on sustainability issues. - Community Affairs Briefing The worlds of business and indigenous knowledge do not often interact, unless there is a conflict over natural resources. Certainly, indigenous knowledge (IK) research is rarely encountered on business management book shelves ... perhaps by reading more books like Mapping the Journey, we will discover the need for increased multi-disciplinary interaction. Perhaps there is value inviting CEOs and business researchers to learn from our detailed map of the global IK experience. - Indigenous Knowledge Monitor... innovative solutions which will prove inspirational to others. - Warmer BulletinTable of ContentsCase 1: Volvo. Strategic action toward sustainable mobility for society Case 2: AssiDoman. Foresters integrating dual goals of economy and environment Case 3: Patagonia. First ascents: finding the way toward quality of life and work Case 4: Interface Flooring Systems. Driving industrial standards higher Case 5: Sony. Operationalising the slogan 'Entertaining the world: caring for the environment' Case 6: ASG. Trailblazing toward sustainable logistics and transport Case 7: SC Johnson. Eco-efficiency and beyond Case 8: DaimlerChrysler. Redefining cost Case 9: Center for Technology Assessment. Pursuing regional approaches to qualitative growth and sustainability Case 10: Henkel. Traditional values and ecological leadership Case 11: SJ Rail. Turnaround to sustainable transport for the 21st century Case 12: TransAlta. New terrain: reducing greenhouse gas emissions Case 13: The Netherlands National Environmental Policy Plan. Developing sustainable industrial strategy Case 14: Suncor. Taking stakeholder relations to a new level
£31.99
Taylor & Francis Ltd The WTO, Agriculture and Sustainable Development
Book SynopsisDespite the Doha declaration of November 2001, the failure to start a new round of global trade negotiations at Seattle in December 1999 and the hostility of protesters to the trade liberalization process and growing global economic and social disparities was a wake-up call for the World Trade Organisation (WTO). The ambitious goal of this ground-breaking book is to identify the strengths and weaknesses of liberalized world trade, in particular in the agricultural sector, and to investigate to what extent the current WTO agreements provide the necessary fail-safe devices to react to trade-related negative impacts on sustainability, environmental protection and food security. The background and interrelationship between the WTO, the tenets of sustainable development and the unique features of the agriculture and forestry sectors are explored, and conclusions regarding the deficits of the world trade system and its conflicts with basic societal goals – such as sustainability – are drawn. Agriculture and forestry have a particular affinity with what the authors call "strong sustainability" and are to be among the major agenda items in forthcoming WTO negotiations. The book proposes that sustainable agricultural production techniques such as integrated and organic farming provide a series of related services to community and environment which could be severely prejudiced by wholesale trade liberalization and the imposition of the large-scale production methods of the mega-trade giants of the USA and Europe. And yet the concept of sustainability is referred to only tangentially in the existing WTO agenda. The WTO, Agriculture and Sustainable Development argues that, without a formal recognition of this failing, the premise that free trade is inherently advantageous for all countries is a falsehood. Further, unfettered liberalization is unsustainable and a social and environmental multilateral framework must be agreed to reinterpret or adapt a host of WTO regulations that are at odds with sustainable development. The core problem is that, under the current system, import duties can only be differentiated by direct goods and services and not by their means of production – sustainable or otherwise. Therefore, a range of environmental policy measures in the agricultural sector, such as the consideration of product life-cycles, the internalization of external costs and a coupling of trade liberalization with ecological obligations are proposed by the authors. In addition, they argue that unsustainable economic short-termism must be curbed and the use of the stick of trade sanctions and the carrot of financial benefits for good environmental performance be permitted to promote sustainable agricultural practices. This book will contribute greatly in addressing the lack of basic theoretical arguments at the intersection between trade and sustainable development – a failing that has already been bemoaned by trade policy-makers. It is highly recommended reading for all those involved or interested in the WTO negotiations, whether from multilateral organizations, governments, industry or civil society.Trade ReviewThe real worth is in its snapshot of current academic thinking ... [a] slice of the leading edge thinking of sustainable agricultural movement within the academic and no-profit making community, globally. - The Journal of Sustainable AgricultureTable of ContentsIntroduction Heinrich Wohlmeyer 1. Preliminary issues and basic considerations Heinrich Wohlmeyer Section 1: The current performance of the world trade system and the World Trade Organisation2. The present legal basis of the world trade system Richard Senti 3. The agreement on technical barriers to trade and basic aspects of the agreement on the application of sanitary and phytosanitary measures Katrin Forgo 4. The producer support estimate and the aggregate measure of support: suitable gauges for evaluating agricultural and trade policy? Heinrich Wohlmeyer Section 2: The theory of international trade5. A few remarks on trade theory Franz Weiss 6. Free trade and its effects: some critical comments Sigrid Stagl Section 3: International trade: agricultural and environmental aspects7. International trade on the rise: a brief introduction Sigrid Stagl and Tobias Reichert 8. Sustainability: a challenge for future economic and social policy Theodor Quendler and Bernd Schuh 9. Agriculture, trade and the environment Franz Weiss 10. The special case of agriculture Bernd Schuh 11. Reasons for measures aimed at the stabilisation of production and markets in the agricultural sector Theodor Quendler 12. Important factors influencing future scenarios regarding food supplies, world population and environment Theodor Quendler 13. Environmental issues and their significance for agriculture and the food industry Theodor Quendler and Tobias Reichert Section 4: Theoretical propositions for harmonising sustainable agriculture and free trade14. Analysis of current developments in international agricultural trade Tobias Reichert 15. The World Trade Organisation and Agenda 2000 Heinrich Wohlmeyer 16. Solutions within the existing theoretical framework: environmental and trade policy measures Bernd Schuh 17. Ecological economics as a new integrative approach Sigrid Stagl 18. Conclusions and proposals for solutions Theodor Quendler, Franz Weiss and Heinrich Wohlmeyer 19. Final remarks Heinrich Wohlmeyer
£137.75
Taylor & Francis Ltd Perspectives on Industrial Ecology
Book SynopsisBusiness-as-usual in terms of industrial and technological development – even if based on a growing fear of pollution and shortages of natural resources – will never deliver sustainable development. However, the growing interest in recent years in the new science of industrial ecology (IE), and the idea that industrial systems should mimic the quasi-cyclical functions of natural ecosystems in an 'industrial food chain', holds promise in addressing not only short-term environmental problems but also the long-term holistic evolution of industrial systems.This possibility requires a number of key conditions to be met, not least the restructuring of our manufacturing and consumer society to reduce the effects of material and energy flows at the very point in history when globalisation is rapidly increasing them. This book sets out to address the theoretical considerations that should be made implicit in future research as well as practical implementation options for industry. The systematic recovery of industrial wastes, the minimisation of losses caused by dispersion, the dematerialisation of the economy, the requirement to decrease our reliance on fuels derived from hydrocarbons and the need for management systems that help foster inter-industry collaboration and networks are among the topics covered.The book is split into four sections. First, the various definitions of IE are outlined. Here, important distinctions are made between industrial metabolism and IE. Second, a number of different industrial sectors, including glass, petroleum and electric power, are assessed with regard to the operationalisation of industrial ecology. Eco-industrial Parks and Networks are also analysed. Third, the options for overcoming obstacles that stand in the way of the closing of cycles such as the separation and screening of materials are considered and, finally, a number of implications for the future are assessed. The contributions to Perspectives on Industrial Ecology come from the leading thinkers working in this field at the crossroads between a number of different disciplines: engineering, ecology, bio-economics, geography, the social sciences and law.Trade Review"This book contains a wealth of intriguing ideas and practical examples of the emerging transdisciplinary science of industrial ecology. This collection of papers comprehensively covers the implications of the seemingly simple concept of redesigning human activities along natural ecological dynamics. Contained in the book are fascinating ideas, examples, facts that offer many new insights into old problems for SEA scholars. Industrial ecology has not been the subject of much rigorous analysis by SEA, hopefully after digesting this material this will be put right", Social and Environmental AccountingTable of ContentsForewordJacques ChiracIntroductionDominique Bourg, Troyes University of Technology, FrancePart 1: Concepts and ideas1. Industrial ecology and material flow analysis: basic concepts, policy relevance and some case studiesStefan Bringezu, Wuppertal Institute, Germany2. On the history of industrial metabolismMarina Fischer-Kowalski, Institute for Interdisciplinary Studies, University of Vienna, Austria3. Technology, global change and industrial ecologyArnulf Grübler, International Institute for Applied Systems Analysis, Austria4. Industrial ecology: philosophical and political meaningsDominique Bourg, Troyes University of Technology, FrancePart 2: Ideas in action5. Industrial ecology and services to enterprises: cell metabolism versus industrial metabolismAnne Bablon, CReeD, France6. Physicochemical characterisation and recycling of industrial residuesMaurice Morency, University of Quebec at Montreal and Environmental Research Centre UQAM/Sorel-Tracy, Canada, and Denise Fontaine and Guoji Shan, University of Quebec at Montreal, Canada7. The ecodesign processThierry Kazazian, O2 France8. Eco-industrial sites and networksJean-François Vallès, Oree Association, France9. Metropolitan industrial ecosystem developmentJudy Kincaid, Triangle J Council of Governments, USA10. Towards a methodology for assessing effectiveness of recovery systems: a process system approachKjetil Røine and Helge Brattebø, Norwegian University of Science and Technology (NTNU) Industrial Ecology Programme11. Recycling of zinc-containing secondary products from the galvanising and steel industries: a new case of applied industrial ecologyJean-Paul Wiaux, Titalyse SA, Switzerland12. The chemical industry from an industrial ecology perspectiveColin G. Francis, Institute for the Communication and Analysis of Science and Technology (ICAST), Switzerland13. Industrial ecology in motion: enterprise integrationRaymond Nyer, IBM Europe-Middle East-Africa, France, and Diana Bendz, IBM Corporation, USA14. Electric power consumption and sustainable consumptionPaul Baudry and Arnaud Ansart, Electricité de France15. Industrial ecology and metallurgyRolf Marstrander, Hydro Aluminium Metal Products, Norway16. Industrial ecology and the oil industryBernard Tramier, Elf Aquitaine, France17. Industrial ecology and the glass industryGuy Tackels, Saint-Gobain Conceptions Verrieres, France18. Applied industrial ecology and technology transposition: steelmaking slag and dust co-products, and secondary slag metallurgyClaude N. Gentaz, TRANSTEC, SwitzerlandPart 3: Future challenges19. The future of the industrial systemIndur M. Goklany, US Department of the Interior20. Obstacles and opportunities for a "green" industrial policyJan Nill and Ulrich Petschow, Institute for Ecological Economic Research (IOeW), Germany21. A systems option for sustainable techno-metabolism: an ecological assessment of Japan's industrial technology systemChihiro Watanabe and Bing Zhu, Tokyo Institute of Technology, Japan22. The functional society: the service economyWalter R. Stahel, The Product-Life Institute, Switzerland23. Urban transportation and industrial ecologyThomas E. Graedel and Michael Jensen, Yale University, USA24. The adoption of cleaner production technology and the emergence of industrial ecology activity: consequences for employmentLaurent Grimal, Laboratoire Intelligence des Organisations, Universite de Haute Alsace, France25. The relevance of industrial ecology in developing countriesRamesh Ramaswamy, Independent Consultant and Associate, Institute for Communication and Analysis of Science and Technology (ICAST), Switzerland26. The impact of industrial ecology on university curriculaHelge Brattebø, Norwegian University of Science and Technology (NTNU)27. From ecology of natural systems to industrial ecology: the need for an extension of the scope of ecologyGilles Billen, UMR Sisyphe; Centre National de Recherche; Universite Pierre et Marie Curie, France28. Perspectives on industrial ecologySuren Erkman, Institute for Communication and Analysis of Science and Technology (ICAST), SwitzerlandBibliography
£137.75
Taylor & Francis Ltd The Ecology of the New Economy: Sustainable
Book SynopsisA "revolution" is taking place in the development of global information and communications technologies. In slightly more than a decade, the World Wide Web has gone from the idea of an obscure English scientist to a consumer-oriented technology system with an expected one billion users by 2005. The technologies that enable this to happen are advancing rapidly, which is leading to both an unprecedented number of start-up companies and a host of innovative new alliances between companies. The growth has been so rapid and unexpected that little research and analysis has yet been done on what impact this transformation has had or will have on the ability of companies to meet the global sustainability challenge. As environmental strategy has traditionally been portrayed in terms of risk cutting and resource efficiency, there is a danger that critical business issues such as information technology, R&D and e-commerce development are examined in isolation from the wider sustainable business perspective. An important objective of the book is to explore, document and raise awareness of sustainability concerns arising from the emerging global information economy. The information economy is defined in the broadest sense possible, including software, hardware, telecommunication – traditional and wireless – and advanced communication technologies. Some of the key issues and questions that are examined include:Case studies on how and to what degree sustainability concerns are being integrated into the business model of electronic, telecommunication and dot.com firms.The relationship between the diffusion of information and communication technologies and the energy and resource intensity of companies.The role of information and communication technologies in the shaping of policies for sustainability, its impacts on sustainable or unsustainable lifestyles and its implications for the interaction between companies and other actors.Corporations and the global digital divide.The Ecology of the New Economy will be of interest to academics, governments, businesses, and non-governmental groups who are trying to understand the linkages and relationship between the two of our greatest global challenges: the information revolution and environmental sustainability.Trade ReviewThis book is an informative read and well recommended. It provides the reader with current information and diverse analyses from the worlds of research, business and government/policy makers on this increasingly topical issue. Further it provides some inspirational thoughts for integrating sustainability into the digital economy. - Environmental Assessment Policy and Management.Wow! This book will convince even the most hard-nosed bean counter ... that environmental stewardship, green thinking and sustainable development have a place in the global arena of communication, dot.com, e-commerce and information technology. All the sections make extensive use of case studies and examples which help to give a reality perspective which is crucial for the skeptic and the conservative. - Eagle BulletinThe volume provides an excellent snapshot of the dot-com era and its long-term effects on corporate citizenship theory and practice ... The authors clearly believe that understanding the evolution and importance of the digital economy requires macro- and microanalysis along natural, digital and competitive domains. Sustainable e-business practice demands a competent grasp of the interdependencies among these realms. - The Journal of Corporate Citizenship ... the doomsayers predict ICCE technologies will fuel further need for electricity, whereas the optimists project net savings. The scholarship encompassed by The Ecology of the New Economy suggests the truth is probably somewhere in between and is largly dependent on how these new technologies are deployed and whether their deployment is guided by sustainable development considerations... The Ecology of the New Economy is an important work in beginning that debate. - The Journal of Industrial EcologyTable of ContentsForeword Jonathan Lash, President, World Resources Institute Introduction. Atom to bits: e-sustainability in the global economy Jacob Park, University of Maryland, USA, and Nigel Roome, Erasmus University Rotterdam, the Netherlands Part I: Sustainability challenges and implications of a global information economy1. Sustainable business strategies in the Internet economy Klaus Fichter, Borderstep: Institution for Innovation and Sustainability, Germany 2. E-logistics and the natural environment Joseph Sarkis, Clark University, USA, Laura Meade, University of Dallas, USA, and Srinivas Talluri, Michigan State University, USA 3. Greening the digitised supply net Michael Totten, Center for Environmental Leadership in Business, Conservation International, USA 4. Dot.com ethics: e-business and sustainability James Wilsdon, Demos, UK 5. Practising corporate citizenship in a global information economy Duane Windsor, Rice University, USA 6. The Internet and sustainability reporting: improving communication with stakeholders William B. Weil and Barbara Winter-Watson, Environmental Resources Management, USA Part II: E-business strategies for a sustainable world7. Is e-commerce sustainable? Lessons from Webvan Chris Galea, St Francis Xavier University, Canada; Steve Walton, Emory University, USA 8. Information technology, sustainable development and developing nations James R. Sheats, Hewlett-Packard Co., USA 9. The environmental impact of the new economy: Deutsche Telekom, telecommunications services and the sustainable future Markus Reichling and Tim Otto, Deutsche Telekom AG, Germany 10. Environmental impacts of telecommunications services: two life-cycle analysis studies Manfred Zurkirch, Swisscom Ltd, Switzerland, and Inge Reichart, Swiss Federal Laboratories for Materials Testing and Research 11. Exploring the global-local axis: telecommunications and environmental sustainability in Japan Brendan Barrett, United Nations University/Institute of Advanced Studies, Japan, and Ichiro Yamada, NTT Lifestyle and Environmental Technology Laboratories, Japan 12. Product-oriented environmental management: the case of Xerox Europe Frank de Bakker, Vrije Universiteit, the Netherlands, and David Foley, Xerox Europe, UK Part III: Old-economy concerns in a new-economy world13. Information and communications technologies: boon or bane to sustainable development? Josephine Chinying Lang, Nanyang Technological University, Singapore 14. Information and communications technologies and business travel: environmental possibilities, problems and implications Peter Arnfalk, Lund University, Sweden 15. How fabulous fablessness? Environmental challenges of economic restructuring in the semiconductor industry Jan Mazurek, Progressive Policy Institute, USA 16. Micropower: electrifying the digital economy Seth Dunn, Worldwatch Institute, USA 17. Extended producer responsibility and the European electronics industry Lassi Linnanen, Helsinki University of Technology, Finland 18. Sustainable trade in electronics: the case of the Indian components sector Mohammad Saqib, Yashika Singh and Ritu Kumar, Rajiv Gandhi Foundation, India Bibliography
£137.75
Taylor & Francis Ltd Unfolding Stakeholder Thinking 2: Relationships,
Book SynopsisThis book is the companion to "Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement", which examined many emerging theoretical and normative issues and was released to acclaim in October 2002. "Unfolding Stakeholder Thinking 2" collects a series of essays by leading researchers worldwide to focus on the practice of stakeholder engagement in terms of relationship management, communication, reporting and performance. As stakeholder relationships and business in society have become increasingly central to the unfolding of stakeholder thinking, important new topics have begun to take centre stage in both the worlds of practice and academia. The first part of the book makes clear that simply engaging with stakeholders is insufficient to build successful stakeholder strategies. Companies, considered as the focal entity in a relationship, also need to actively communicate with stakeholders and manage their relationships. Dialogue is essential but can only be useful if companies listen to the messages that stakeholders are sending them. It is also essential to understand the role of power and influence in stakeholder engagement strategies especially if partnerships or collaborations emerge from the relationships that are engendered. The book examines a wide range of corporate–NGO collaborations to determine what makes them effective – and what makes them fail. Conflict management in stakeholder alliances is also discussed. The second part of the book addresses the critically important element of emerging schemes for the assessment, measurement and reporting of business in society and relationships involving stakeholders. A variety of current approaches to stakeholder assessment and reporting are discussed here including social auditing and sustainability reporting. The evolution of stakeholder thinking has led to a new view of the firm as an organism embedded in a complex web of relationships with other organisms. The role of management becomes immensely more challenging, when stakeholders are no longer seen as simply the objects of managerial action but rather as subjects with their own objectives and purposes. This book captures the complexity of managing relationships with stakeholders and will provide both practitioners and researchers with a wealth of information on the benefits and consequences of this practice.Trade ReviewThe range of the ideas presented, along with the extensive, up-to-date bibliography, provide an accessible road into this increasingly important field. - Natural Resources Forum, November 2003 Lots on tools for assessment, measurement, social auditing and reporting. A book that every CSR manager should make themselves read. - Corporate Citizenship Briefing, July 2003 ... undoubtedly a worthwhile collection ... - Social and Environmental Accounting Journal, September 2004Table of ContentsForeword Dr Andreas Pohlmann, Chief Administrative Officer, Celanese AG Introduction Sandra Sutherland Rahman, Framingham State College, USA, Sandra Waddock, Boston College, Carroll School of Management, USA, Jörg Andriof, Celanese AG, Germany; Warwick Business School, UK, and Bryan Husted, ITESM/Instituto De Empresa, Mexico Part I: Stakeholder communication and relationship management1. Stakeholder discourse and critical-frame analysis: the case of child labour in Bangladesh Sandra Sutherland Rahman, Framingham State College, USA 2. Are you talking to me? Stakeholder communication and the risks and rewards of dialogue Andrew Crane, University of Nottingham, UK, and Sharon Livesey, Fordham University, USA 3. Talking for change? Reflections on effective stakeholder dialogue Jem Bendell, Lifeworth.com 4. Stakeholder influences in developing a sustainability culture within the UK biotechnology sector Aharon Factor, Aarhus School of Business, Denmark 5. Power and social behaviour: a structuration approach to stakeholder networks Stephanie Welcomer, University of Maine, USA, Philip L. Cochran, Smeal College of Business, USA, and Virginia W. Gerde, University of New Mexico, USA 6. State of the union: NGO–business partnership stakeholders Jonathan Cohen, AccountAbility, UK 7. Stakeholders for environmental strategies: the case of the emerging industry in radioactive scrap metal treatment Bruce W. Clemens and Scott R. Gallagher, James Madison University, USA 8. Re-examining the concept of "stakeholder management" Michael E. Johnson-Cramer, Boston University School of Management, USA, Shawn L. Berman, Santa Clara University, USA, and James E. Post, Boston University School of Management, USA 9. Stakeholders and conflict management: corporate perspectives on collaborative approaches Julia Robbins, independent consultant, Canada 10. Managing corporate stakeholders: subjecting Miles's 1987 data-collection framework to tests of validation James Weber, Duquesne University, USA, and David M. Wasieleski, University of Pittsburgh, USA Part II: Stakeholder performance and reporting11. Approaches to stakeholder performance and reporting: an investor's perspective. Investigating how sustainable companies deliver value to shareholders Michael J. King, Innovys, UK 12. Top managers and institutional stakeholders: a test of two models of adaptation and performance Michael V. Russo, University of Oregon, USA, and Frank C. Schultz, Michigan State University, USA 13. A comparative study of stakeholder-oriented social audit models and reports Jane Zhang, University of Sunderland, UK, and Ian Fraser and Wan Ying Hill, Glasgow Caledonian University, UK
£56.99
Taylor & Francis Ltd Putting Partnerships to Work: Strategic Alliances
Book SynopsisThis text shares practical experiences in establishing and implementing partnerships for development between business, government and civil society. The focus is on the oil, gas and mining industries, who increasingly operate in regions characterized by poor communities and fragile environments.Trade ReviewThis book helps substantially in clarifying the partnership idea. It focuses on partnerships in which business and industry have a leading role. This is a book for everyone who is interested in the follow-up of the WSSD: companies, social partnerships, governments and NGOs. Even more widely, this is a book for all those who are concerned about making the reduction of poverty a reality. - International Journal of Environment and Pollution, 5 September 2006 One of the most definitive studies on partnerships to date ... Lots has been said about the benefits of partnerships over corporates going it alone, but rarely is this accepted wisdom fleshed out. - Corporate Citizen Briefing, June/July 2004 ... an extraordinary account of four years of very significant work in partnerships and is without doubt an enormously important contribution to developing literature in this field. - The Corporate Citizen Vol. 4 Issue 2 (2004) This excellent book ... has brought, to development literature and development practitioners, a rich and textured source of practical information and advice on how to put effective partnerships together. It provides direction on necessary conditions for effective partnerships, how to make partnerships thrive, the key pitfalls to avoid, and the the ways to monitor the partnership during development and implementation. For those in the private sector, government and civil society who are trying to address poverty and development challenges, this book is an exceptional business and development tool. - Journal of Environmental Assessment Policy and Management Vol. 7 No. 1 (March 2005) Putting Partnerships to Work is about how partnerships work, the types of outcomes that can be achieved, and the necessary conditions for partnerships to be successful. - UNEP Industry and Environment, October-December 2004Table of ContentsPreface Michael Warner and Rory Sullivan 1. Introduction Rory Sullivan and Michael Warner 2. Building Blocks for Partnerships Michael Warner Part 1: Case studies 3. Shell Petroleum Development Corporation, Nigeria: Partnering and Environmental Impact Assessment Rory Sullivan and Michael Warner 4. Integrated Coal Mining Limited, India: Livelihoods Assessment, Road Construction and Healthcare Rory Sullivan, Santiago Porto and Michael Warner, with Amit Mukherjee, Rajat Das and Joydev Mazumdar 5. Placer Dome and Corporacion Venezolana de Guayana (Minera Las Cristinas CA, Venezuela): Healthcare Partnership James Tull, Edgardo Garcia Larralde, Alex Mansutti and Santiago Porto, with Nicola Acutt, Ralph Hamann and Michael Warner 6. Transredes, Bolivia: Managing Oil-spill Compensation Vicky Copeman and Enrique Rivas 7. BP and Others, Azerbaijan: Conflict Prevention Nick Killick 8. Kahama Mining Corporation Limited, Tanzania: Social Development Programme Rory Sullivan and Aida Kiangi 9. Konkola Copper Mines plc, Zambia: Local Business Development and Partnerships Rory Sullivan 10. Kelian Equatorial Mining, Indonesia: Mine Closure Ralph Hamann 11. BP Exploration Company: Contributing to Long-term Regional Development in Casanare, Colombia Michael Warner, Edgardo Garcia Larralde and Rory Sullivan Part 2: Partnership tools 12. Getting Started Michael Warner 13. Partnership Monitoring Michael Warner 14. Measuring the Added Value of Partnerships Jol Mitchell, Jill Shakleman and Michael Warner Part 3: Issues 15. Towards Evidence of the Costs and Benefits of Partnerships Nicola Acutt with Ralph Hamann, Assheton Carter and Paul Kapelus 16. Ownership and Control of Outcomes Aidan Davy 17. Companies in Conflict Situations: A Role for Partnerships? Aidan Davy 18. Partnerships and Local Corporate Foundations Ralph Hamann, with Nicola Acutt and Assheton Carter 19. Managing Community Expectations through Partnerships Aidan Davy 20. Learning from Project Partnering in the Construction Industry Dom Verschoyle and Michael Warner Part 4: Conclusions 21. Conclusions Rory Sullivan and Michael Warner Appendix A: Example of a Grievance-resolution Process Appendix B: Example of a Partnership Memorandum of Understanding: the Sarshatali Coal Mining Project Partnership for the Construction of a Metalled Link Road from Rasunpur Forest Area to Barabani Railway Yard Appendix C: Example of a Partnership Charter: Charter of the Kelian Mine Closure Steering Committee Appendix D: Checklists of Impact Indicators Appendix E: Examples of Impact Tables: The Tri-sector Healthcare Partnership, Las Cristinas Gold Mine, Venezuela, December 1999 to January 2001 Appendix F: Publications of the Natural Resource Cluster
£56.99
Taylor & Francis Ltd The Business of Sustainable Mobility: From Vision
Book SynopsisIn many parts of the world, there is a crisis of mobility. The choices we have made over the past 200 years on modes and technologies of transport have brought us unprecedented global interaction and in many respects increased personal freedom. However, all this mobility has come at a cost to society, to the economy and to the environment. Mobility is in crisis, but few seem aware of the full extent of it. Though most people will be aware of congestion, accidents (although this aspect is often overlooked), parking restrictions or fuel prices, few will have considered the effects of the dramatic increase in mobility expected in China, India and elsewhere. Nor do many people in their daily lives consider the impact of climate change on our environment and the contribution our cars make to it. It is often thought that technology alone can solve this problem. For some observers, salvation could be achieved by means of hydrogen fuel cells, by hybrid cars, or by increased fuel efficiency, or even by telematics to reduce congestion. This book shows that "technology" may well not be enough in itself and that for a genuinely sustainable transport future far more radical change – affecting many aspects of society – is needed. It is likely, for example, that new business models are needed, as well as users and consumers adopting new forms of behaviour. Disruptive technological innovation may well contribute, but needs to be induced by a combination of market forces and government regulation. Many studies touch on transport and mobility issues and more mainstream books aimed at challenging the dominance of automobility are common, yet works dealing with the longer-term strategic, theoretical and broader conceptual issues needed to inform the move towards more sustainable transport are rare. Yet policy-makers, practitioners, as well as many sections of academia, acknowledge a need for guidance on new thinking on sustainable mobility. This book brings together a range of views representing both leading-edge thinking and best practice in the mobility sector. The individual expert contributions form the basis for framing a broader vision of future mobility and proposed transition trajectories towards that future. Much of the effort reflected in the chapters in this book is concerned with going beyond the "technofix" of new cars, to confront the more difficult challenges of institutional, cultural and social change within and beyond the industry that have to be resolved in the transition towards sustainability. It therefore seeks to break through the conventional boundary between engineering and the social sciences, and the contributors come from both sides of this traditional but unnecessary divide, combining economists, engineers, geographers, designers and others. The work is based on the sustainable mobility stream in the 2003 International Greening of Industry Network conference in San Francisco. This event brought together experts from industry and government, and the book combines some of the papers presented there, developed and updated into full chapters, with a number of additional chapters to capture some of the themes that emerged from the conference. The central problem addressed in this book is the private car: how to power it, how to build it and how to deliver it to customers in a more sustainable future. It starts with ideas of radical innovation in the propulsion system of the car, notably the hydrogen fuel cell. In one section, the book examines business models that could be used to deliver automobility in a more sustainable manner. This section looks at how the car is made and used, and looks beyond it by examining how we could change those aspects in our quest for sustainable mobility. The book then considers a number of recently introduced vehicles and alternative vehicle concepts within the context of a dominant existing paradigm. These vary from a minimalist single-seat commuter to a powertrain exchange concept that could breathe new life into the electric vehicle. A number of chapters then report on current practice and experience in the initial moves toward more sustainable automobility. Finally, more visionary views are presented to look at what conclusions we can draw from the strands discussed and suggest possible future scenarios: where do we go from here? When thinking about the car, it is often not appreciated to what extent our modern culture is integrated with the car and its systems: we have literally built our world around the car in its current form, and this inevitably shapes the scope for constructing sustainable mobility. We therefore need to tackle any change to the current automobility paradigm on a very broad front and we need to be prepared for the possibly dramatic social and economic changes we may bring about by changing just some elements. The Business of Sustainable Mobility will be essential reading for academics, practitioners, policy-makers and others interested in the latest thinking on sustainable mobility.Trade ReviewThis book evolved from the Sustainable Mobility stream at the 2003 International Greening of Industry Network Conference in San Francisco. Predicated on a current near global crisis of mobility, the text focuses on the private car, which "we have built our world around" and whose benefits have "come at a high cost". The various authors hope to lead us towards a solution to the car's problems: "how to power it; how to build it; and how to deliver it in a more sustainable way", whilst acknowledging that "few cultural artefacts of the modern era reflect the dilemma of sustainability as well as the car." One solution is explored in some depth: the development of zero emission and resource-efficient hydrogen fuel cells. This would constitute a radical shift away from the internal combustion engine (ICE) paradigm and would require some urgent and major changes in behaviour. Chapters 1 to 5 introduce the technological, environmental, social and governmental contexts and bring the reader up to speed on the salient contemporary issues of hydrogen technology, battery powered vehicles, hybrid electric cars and the necessary institutionalization of fuel cells. Chapters 6 and 7 explore new supporting sustainable business and industrial models; acknowledging that much more than just technological change is required. Chapters 8 to 10 look at potential alternative vehicle types and concepts. Chapters 11 to 15 examine current trends and case studies in greening mobility from the US, South Africa and India and give a more near-term perspective on how the transition to a hydrogen economy might be progressed. Finally, Chapters 16 to 18 offer some visionary thinking (including some radical vehicle design concepts) and drawing together strands from the conference asserts that the necessary major technological innovations required will "almost certainly, come from Asia" (possibly China). This is a welcome, holistic treatment of the kinds of institutionalized, economic and cultural changes required to nurture and support technological innovation. This inclusive approach is reflected in a genuinely global outlook, a spread of international case studies, due importance given to the fast emerging players such as China and India, plus welcome local and community-based focus for framing supposedly sustainable solutions. The editors have tried to avoid some of the pitfalls of over-optimism in the main thrust of this work, but it would have been interesting to have heard more on the traps likely to be set by some of the darker forces of capitalism, politics and human nature, which will, I suspect inevitably, make the journey towards "sustainable mobility" more arduous still. -- Andy Ayres * Social and Environmental Accounting *Table of ContentsForeword Theo de Bruijn, Somporn Kamolsiripichaiporn and Kurt Fischer, Greening of Industry Network 1. The business of sustainable mobility Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK, and Philip J. Vergragt, Tellus Institute, Boston, USA 2. Transition management for sustainable personal mobility: the case of hydrogen fuel cells Philip J. Vergragt, Tellus Institute, USA 3. Future imperfect: the enduring struggle for electric vehicles Renato Orsato, INSEAD, Fontainebleau, France 4. Competing technologies and the struggle towards a new dominant design: the emergence of the hybrid vehicle at the expense of the fuel-cell vehicle? Marko Hekkert, Utrecht University, The Netherlands, and Robert van den Hoed, Delft University of Technology, The Netherlands 5. Institutional change in the automotive industry: or how fuel-cell technology is being institutionalised Robert van den Hoed, Delft University of Technology, The Netherlands, and Philip J. Vergragt, Tellus Institute, Boston, USA 6. System innovation in the automotive industry: achieving sustainability through micro-factory retailing Andrew Williams, BRASS Centre, Cardiff University, UK 7. Business models for relocalisation to deliver sustainability Peter Wells and Paul Nieuwenhuis, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK 8. Modularity for greening the automobile Gordon Dower, The Ridek Corporation, Washington, USA 9. Social learning through technological inventions in low-impact individual mobility: the cases of Sparrow and Gizmo Halina Szejnwald Brown and Catherine Carbone, Clark University, USA 10. The seven characteristics of successful sustainable system innovations Tom van der Horst, Organisation for Applied Scientific Research (TNO), The Netherlands, and Philip J. Vergragt, Tellus Institute, Boston, USA 11. Government behind the wheel and backseat driving: co-ordination and informational challenges of voluntary partnerships as programmes for stimulating sustainable technology Charles David White, University of California, Berkeley, USA 12. Process- and product-oriented environmental policy within the car chain: examples from BMW and General Motors Carla K. Smink, Eskild Holm Nielsen and Tine Herreborg Jørgensen, Aalborg University, Denmark 13. The switch to CNG in two urban areas in India: how was this achieved? Mahesh Patankar and Anand Patwardhan, SJM School of Management, Mumbai, India 14. Local needs in urban transport Merih Kunur, Royal College of Art, London 15. Web-based environmental management systems for SMEs: enhancing the diffusion of environmental management in the transportation sector Adeline Maijala, Lassi Linnanen and Tuula Pohjola, Proventia Solutions, Lappeenranta University of Technology, and Helsinki University of Technology, Finland 16. The reinvention of the automobile Chris Borroni-Bird, General Motors Corporation, USA 17. Conclusions: where next and when can we buy one? Paul Nieuwenhuis and Peter Wells, ESRC Centre for Business Relationships, Accountability, Sustainability and Society, Cardiff University, UK, and Philip J. Vergragt, Tellus Institute, Boston, USA Epilogue: a day in a life in 2049 Boelie Elzen, Centre for Science, Technology and Society, University of Twente, The Netherlands, and Wim Hafkamp, Erasmus University Rotterdam, The Netherlands
£56.99
Taylor & Francis Ltd Planet Savers: 301 Extraordinary
Book SynopsisProtecting the planet is everyone's work. But we all have our own heroes in whatever area we are working. Planet Savers brings together the varied stories of the hundreds of movers and shakers that have spoken up throughout history and taken action to defend the world from pollution, deforestation, species loss and climate change. From Theodore Roosevelt to Al Gore; from Francis of Assisi to David Attenborough – and from hundreds more men and women that you will know little, if anything, about. Scientists, artists, business people, priests, lawyers, poets, politicians, activists and more, from every continent of the world. Their work has enthused us about the natural world and warned us that we must do much more to preserve it. The Indian woman who became the world's first environmental martyr; the Baptist Reverend who asked "What Would Jesus Drive?"; the Quaker big game hunter who set up the first conservation organisation; the Shakespearian actor who revolutionised organic gardening; and the housewife whose campaign against toxic waste forced a President to act. The book is a cornucopia of people who from time immemorial have put their careers, reputations and lives on the line to protect our planet from its governing inhabitants – the human race. Today, as thousands of species of animals and plants are faced with extinction, thousands of years of indigenous knowledge is lost in the face of technological advance, and we become more and more aware of the potential doomsday scenario of a warming world, we need Planet Savers more than ever. Our inspiration can be the 301 environmental lives portrayed in this book. These people cared enough to do something about it. Planet Savers is both a tribute and a catalyst: a tribute to the people that loved the planet enough to want to act to save it, and a catalyst for the people who will be inspired to act after reading it. New Planet Savers are at work right now in rainforests and megacities; in community centres and boardrooms; at road protests and in courtrooms, all over the world. If this book has one great aim it is to inspire you, the reader, to join them. It is a book that every home should own.Trade ReviewPlanet Savers presents an unusual "Who"s Who" in the environmental world, profiling 301 people, famous and not so famous. Crediting each featured individual with reference to their contribution to saving our planet from "its governing inhabitants – the human race". From St Francis of Assisi and Franklin Roosevelt to, in more recent times, Pierce Brosnan and Ken Livingstone, this book examines the small (and sometimes not so small) way in which each of these people have used everything in their power (from leadership and fame to the right to free speech and experience) to fight for the good of the planet. Whether you know these people or even whether you agree with their methods, this compilation of environmentalists is an interesting and eye-opening glance at environmental commitment through the centuries. * The Environmentalist Issue 68 (17 Nov 2008) *Table of ContentsForeword Professor Sir Ghillean Prance FRS, VMH Introduction Acknowledgements The Planet Savers View a list of the 301 Planet Savers featured in this book Index of Planet Savers Index of organisations Photo credits About the author
£31.99
Taylor & Francis Ltd World Sustainable Development Outlook 2007:
Book SynopsisThe World Sustainable Development Outlook series has been developed to provide an overview of sustainable development, to discuss why it is important and to provoke forward thinking on the development of a more coherent approach to solving global problems related to sustainability through science and technology. In doing so, a holistic approach is used to critically examine the interrelationship between the natural, governmental, economic and social dimensions of our world and how science and technology can contribute to solutions. This is a truly global source book, which is reflected in the varied national and cultural origins of the contributors, as well as the topics and case studies covered. Each year a different theme will be covered. The theme of World Sustainable Development Outlook 2007 is the different dimensions of knowledge and technology management in the new era of information revolution and how they relate to sustainable development. Rapid innovation in information and communication technologies (ICTs) is clearly reshaping the world we live in. Countries are increasingly judged by whether they are information-rich or information-poor. It is estimated that 30–40% of the world's economic growth and 40–50% of all new jobs will be IT-driven. Education and knowledge are the chief currencies of the modern age, and can also be a strategic resource and a lifeline for sustainable development. Yet, in Africa, millions of people have never made a telephone call. The technological gulf between developed and developing countries (DCs) is likely to widen further with the rapid expansion of the internet and the speedy transition to digitalisation in the West. The impacts on DCs may include an increase in the so-called brain drain and growing dependence on foreign aid of a different kind – knowledge aid. There are fears that knowledge imperialism is already with us. What is clear is that most of the technological innovations in ICTs are Western-designed and fail to address the needs of the most disadvantaged. The interest of industrialised countries in the use of ICTs in DCs has largely been more concerned with the profitability of their own business enterprises than with any broader goals concerning the development of the host countries. DCs face the challenge of either becoming an integral part of the knowledge-based global economy or the very real danger of finding themselves on the wrong side of the digital divide. Successful management in the new millennium requires developing new methods and approaches to meet the challenges and opportunities of this information revolution while at the same time fostering sustainable development. Adopting a holistic approach, this book aims to critically examine the interrelationship between these different issues in order to reach solutions and a consensus for a better future, taking into account a variety of international, institutional and intellectual perspectives. It uses case and country studies in technological innovation and experience so that lessons in effective management of ICTs can be learned from successful initiatives, ideas and innovations.Trade ReviewCurrently in its third volume, this publication focuses on sustainable development with a view to encouraging forward thinking in solving global sustainability problems. Drawing on the expertise of a diverse cultural and national range of contributors, this title boasts its position as a truly global source book. Edited by Allam Ahmed of the University of Sussex, the Outlook 2007 examines a number of environmentally-linked subjects from education and knowledge management to climate change and trade and development. The title provides a coherent overview of sustainable development and a holistic approach to finding effective solutions to global issues. - The Environmentalist, magazine of the IEMA, 21 July 2008Table of ContentsPrefaceAllam Ahmed, University of Sussex, UKPart I: IntroductionManaging knowledge in the 21st century and the roadmap to sustainabilityAllam Ahmed, University of Sussex, UKPart II: EducationDo education reforms result in quality education?Siham El-Kafafi, Manukau Institute of Technology, New ZealandEducational outcomes and labour market based on supply and demand: A Qatari perspectiveHend A. Jolo, Qatar UniversityIn search of African Tigers: Repositioning African universities for challenges of research and development, wealth creation and sustainable developmentMichael J. Emeji, Rivers State University of Science and Technology, NigeriaResearch supervision: Training, process and experienceIhab Tewfik, University of Westminster, UK, and Sundus Tewfik, London Metropolitan University, UKPart III: Knowledge ManagementIndigenous knowledge in agriculture with particular reference to medicinal crop production in Khorasan, IranP. Rezvani Moghaddam, Ferdowsi University of Mashhad, Iran, A.K.S. Huda and Q. Parvez, University of Western Sydney, and A. Koocheki, Ferdowsi University of Mashad, Iran. Strategic vision to knowledge management strategy: An evaluative paradigmT. Shareef Younis, Mosul University-IraqManaging knowledge workers: The technologist in the IT industryS.C. Poornima, ICFAI-IBS, IndiaPart IV: Information and Communications TechnologiesCybernating academe: centralisation of science assessment as hegemony – an African alternativeWilliams E. Nwagwu, University of Ibadan, NigeriaReadiness for online learning in business schools in IndiaRamesh Behl, Deepak Chawla and Himanshu Joshi, International Management Institute, IndiaImproving agricultural sustainability and profitability via the use of computerised decision-support systems is challenging and complexJ.B. Robinson and D.M. Freebairn, Natural Resources and Water, Australia, and A.K.S. Huda, University of Western Sydney, AustraliaA longitudinal study of farmers and trainers capturing climate information for sustainable developmentD.A. George, University of Queensland, Australia, J.F. Clewett, Agroclim Australia, A.K.S. Huda, University of Western Sydney, Australia, C.J. Birch, A.H. Wright, University of Queensland, Australia, W.R. Allen, AgForce Queensland, and Q. Parvez, University of Western Sydney, AustraliaExploring best practices in Public Private Partnership (PPP) in e-government through select case studies from IndiaSoumitra Sharma, Banaras Hindu University, IndiaAirline distribution systems: History, challenges and solutionsMichael J. Williams and Dawna L. Rhoades, Embry-Riddle Aeronautical University, USAManagement of stock exchanges: Automation and demutualisationSubba Reddy Yarram, University of New England, AustraliaXBRL benefits, challenges and adoption in the US and UK: Clarification of a future research agendaAminah Abdullah, Belfast Metropolitan College, UK, Iqbal Khadaroo, Queen's University Belfast, UK, and Junaid Shaikh, Curtin University, MalaysiaAssuring intermodal security using RFID tags on cargo containersMichael Williams and Cheryl Cunningham, Embry-Riddle Aeronautical University, USAPart V: Science Technology and InnovationGenetic engineering perception in New Zealand: Is it the way of the future?Siham El-Kafafi, Manukau Institute of Technology, New ZealandEffect of sheath rot (Sarocladium oryzae) on rice seed healthS. Akter, M.A.T. Mia, M.S. Kabir and M.A. Latif, Bangladesh Rice Research InstituteTechnical efficiency in artisanal fisheries: Evidence from FijiMahendra Reddy, University of the South Pacific, FijiExtension workers' attitudes towards usefulness of an integrated soil fertility and nutrient management approach for sustainable crop production: A study in BangladeshM.G. Farouque and H. Takeya, Nagoya University, JapanLivelihoods of the people involved in pangasiid catfish (Pangasius hypophthalmus) farming in Mymensingh, BangladeshShuraya Tasnoova, Khan M. Iqbal and Izumi Iwamoto, Kagoshima University, Japan, and Md. Mahfuzul Haque, Bangladesh Agricultural UniversityTurkey's high-tech profile and sustainable developmentFeride Doganer Gonel, Yildiz Technical University, TurkeyThe contextual dimension of risk dialogues: The case of water recycling weblogs in South East Queensland, AustraliaJennifer Summerville, Evonne Miller, Lorraine Bell and Laurie Buys, Queensland University of Technology, AustraliaPart VI: Climate Change and EnergyInvestment trends in alternate energy methods by large US corporationsM. Anaam Hashmi, Minnesota State University, USAAviation in a carbon constrained worldDawna L. Rhoades, Embry-Riddle Aeronautical University, USAPart VII: Macro-economic AnalysisNeoliberal idealism, state building, and the Washington Consensus: A story (still) under developmentMichael Heazle, Griffith Asia Institute, AustraliaPost-crisis economic performance in East Asia: Recovery or sustained decline?Moazzem Hossain, Griffith University, AustraliaA structural approach to diversification of the nation's economy and economic development of KazakhstanYelena N. Zabortseva, Kazak-British Technical University, KazakhstanThe impact of industrial policy on capital structure with financial flexibility, macroeconomic conditions and economic growth and development taken into account: Evidence from TaiwanHsien-Hung Yeh, National Pingtung University of Science and Technology, Taiwan/Griffith University, Australia, and Eduardo Roca, Griffith University, AustraliaThe firm and industry structure in economically sustainable development: A case study of the telecommunication industryFrank M. Little, Griffith University, AustraliaPart VIII: Trade and DevelopmentTrade and economic growth in Asian-5Tajul Ariffin Masron, Universiti Sains Malaysia, and Zulkornain Yusop, Ahmad Zubaidi Baharumshah and Muzafar Shah Habibullah, Universiti Putra MalaysiaTowards an agri-food "culture": Managing the impact on agricultural supply chains of changes in consumer cultureTony Webb, University of Western Sydney, AustraliaInternational transmission of stock price movement: Evidence from ASEAN plus 3 and the world's most advanced marketsRuzita Abdul Rahim and Abu Hassan Shaari Mohd. Nor, National University of MalaysiaPart IX: Gender and DevelopmentWomen, sustainable community development and human resource development: The Sub-Saharan African contextPeter Cunningham and Kristine Sydhagen, Nelson Mandela Metropolitan University, South AfricaRole of women in farm decision-making using data from selected locations in BangladeshS. Hassan, Ministry of Agriculture, Government of Bangladesh, and Q. Parvez, A.K.S. Huda and G. Ramsa, University of Western Sydney, AustraliaThe economics behind son preference in South IndiaS. Mumtaj Begum and Christianna Singh, Lady Doak College, India
£137.75
Taylor & Francis Ltd Creating Social Value: A Guide for Leaders and
Book SynopsisThere is a new business landscape, where companies are increasingly being judged on their ability to generate _social value_. But there is no off-the-shelf solution for the leaders and change makers in this new domain. Creating social value is a journey, and each company must chart its own path through uncertain and complex terrain. We invite you to discover how the entrepreneurial leaders profiled in this book have become trailblazers, using strategy and innovation to generate profits and social value simultaneously.Creating Social Value provides insights into the motivations and preoccupations of groundbreaking entrepreneurial leaders as they look to activate change not just within their companies, but also in their sectors, value chains and even through co-creating partnerships with their competitors. Such change requires fundamentally new styles of leadership and business design where companies seek to be generative rather than extractive.This book also bears witness to the emergence of new language to describe these innovative concepts. Working with and sharing ideas with social entrepreneurs and entrepreneurs inside, the authors became aware of the building blocks of a new lexicon with the power to inspire and positively influence the culture of an organization. Many of the leaders included in this book have driven change by harnessing the power of language to reroute their company’s direction.For example, The Campbell Soup Company has created _destination goals_ to describe the long-term vision of the company to nourish its customers, employees and neighbours. Roshan has worked on _nation building_, creating physical infrastructure in Afghanistan, a country decimated by war. UPS has worked to understand its impact on the planet, building a _materiality matrix_ of the issues that matter to its stakeholders, while working to create a culture that fosters social innovation and seeks to understand _constructive dissatisfaction_. Ford is redefining its mission, imagining a different future in which it provides _mobility solutions_, rather than only manufacturing cars. Ford is working with Toyota to co-create technologies to combat climate change.This book sets out a manifesto for Social Value Creation, which is defined as a strategy that combines a unique set of corporate assets (including innovation capacities, marketing skills, managerial acumen, employee engagement, scale) in collaboration with the assets of other sectors and firms to co-create breakthrough solutions to complex economic, social and environmental issues that impact the sustainability of both business and society. Social innovation differs from corporate responsibility in two significant ways: it is strategic and it leverages a wide range of corporate assets and core competencies.Creating Social Value has been designed as a manual for change. It will be essential reading for business students, entrepreneurs and all of those wishing to effect positive, generative change in larger organizations.Trade ReviewKiser and Leipziger with Shubert take us on a brief journey of corporate executive interviews, conducted by MBA students in The Babson Social Innovation Lab. Creating value is the responsibility of all business entities to its shareholders. This text acknowledges, without value creation as a fundamental outcome first and foremost, the 'social' aspect is left out to dry. Capitalist endeavors and self-interest have arguably been the most effective change driver or conversely prohibitor in our society. Coincidently, many of the social causes needing to be addressed today are by-products of such pursuits. This book suggests the creative retooling of tackling social causes. Methods for greater intrinsic value, affecting "bottom-line", gaining shareholder buy-in, and social impact being a result. In summary, the business exploration of profiting from social problem solving. The introduction lays out an idealistic description and framing of the elements for creating social value. The student, corporate leader, entrepreneur with a conscience will be moved by the definitions and manifests highlighting the crux of 'conscious capitalism'. Here we are introduced to newer words, terms and a jargon that has evolved from early workplace movements in philanthropy, corporate giving, corporate social responsibility (CSR) and now social value creation. The authors give a clear comparative chart of the differences between Traditional CSR and Social Innovation. Predicting the impending confusion by any that are familiar, yet not newly updated on business trends in this arena of capitalism for "doing good". Social innovation steers CSR back to the real business of business i.e. not volunteering your staff, but engaging in staff development, not spending on service providers, but gaining important partners. For the sustainability of social responsibility in business, it must achieve the status of a clearly objective system for strategic growth, with an assigned value. Sharing risk with strategically beneficial partners, opening new relevant markets, R&D, product refinement and delivering competitive advantages. The entrepreneurial mind or 'intra-preneur', in this text 'entrepreneur inside' is the leading character and skill-set for shining a creative lens on the problem. The entrepreneur, leader, social-practitioner, activist, or change maker innovates the basic corporate giving platform, to one that makes sense as an everyday function of growing the business. Transforming stakeholder concerns from a cost-center to a strategic mechanism for generating economic value is no easy task. There is a design, business model, and value proposition. The book showcases the executives responsible as sophisticated outliers and heroes, by virtue of depicting their corporate environments as landscapes filled with mines. Achieving change against-all-odds. The reliance on more art than science, could attribute to social value adoption barriers. Realizing alternatives' value, like social value, is difficult for a majority of corporate structures, because of their embedded dependency on linear thinking. I address this with what I term 'art-thinking' in business, an evolution of design-thinking process for corporations. For the discussion forum and department insight we are grateful. Being a guide for leaders and change makers is somewhat misleading, it is the story of. The text doesn't truly guide with any detail for the reader wanting to effect change. Case measurements or examples of metrics used are absent. Their importance in practice is implied throughout. For benefit corporate structures are mentioned, but their argument is not robust. B-Corp scores are illustrated for companies, without giving the reader easy reference to derive meaning of the numbers. Student questions are not purposefully digging deeper to uncover more insight, rather giving voice to reiterate what was already messaged. The interconnectivity of our economies and environmental issues make a strong case for the need to what this book calls, 'co-leading' or in layman's terms collaborate. Ford and Toyota, competitors collaborating on developing hybrid technology is given as an example. Understanding social problems takes vast exploration and witnessing from many perspectives. Defining what is a 'social' problem is imperative to whether companies or individuals are designing anything worthwhile, positively affecting quality of human life. To determine social value within the silo of a single business, culture of people, geographic region, or any other constraining viewpoint, is potentially missing the mark. Cross-sector functionality, the authors' reference to IBM's term 'sector-blur' in doing business, is a positive advancement in the innovation process with sticking power. The companies highlighted, BiddingForGood, Campbell Soup Company, Ford Motor Company, Greyston Bakery, IBM, Preserve, Roshan, School House, Target, UPS and Verizon all provide the reader slits into various models developed. Creating social value is solidified by this book as an early study in business. The challenges of creating objective measures for objective seeking investors glares as a major hurdle in the nuanced and often subjective pursuit of doing good. What is almost a law like takeaway from this read is, doing well is the precursor for doing good. To affect social change with substantial results, we must figure out how to make this a simultaneous pursuit in everyday business. MBA students, those aspiring to c-suite heights, entrepreneurs and even social-practice artists would benefit to examine the pages of this book, for its perspectives and questions it leads the reader to. Should corporations be in the pursuit of creating social value? The book aggregates these individual projects into an interesting topic. All good organizations and managers will seek to adopt or adapt best practices. This warrants the need to have a unified construct of Creating Social Value that transposes the waters and all sectors, much like the methodology Total Quality Management (TQM) entered the corporate play book. -- Neil Ramsay, Consultant, Creative Economics Kiser and Leipziger have assembled an impressive set of corporate leaders to share their accounts of how they have come to recognize and employ the connections between business value and social impact to positively differentiate their companies. The appearance of business students as interlocutors takes the story narratives in unexpected directions at times, which makes the book even more interesting to read and offers insight not only into the current generation of leaders but also into the next. This is a must-read for those who seek to deepen understanding about the potential of business to achieve social good. -- Katherine V. Smith, Executive Director, The Boston College Center for Corporate CitizenshipTable of ContentsForewordAcknowledgementsIntroduction: An introduction to creating social value1. Strategy and innovation2. Nation-building3. Addressing environmental and social needs4. Creating social value through social entrepreneurship5. Social innovation in hiring and PathMaking6. Co-creating new sources of recycled materials 7. Sustainability by design8. Creating Shared Success9. Combining social value with business opportunity 10. Serving new markets11. Leadership and social value creationConcluding thoughtsIndex
£31.99
Do Sustainability Leadership for Sustainability and Change
Book SynopsisWe live in challenging times. New leaders are enhancing their "inner game" to maximize their organizational impact, and using the principles of sustainability to help their organizations thrive and innovate in response to 21st century challenges.Leadership for Sustainability and Change is a concise, practical and energizing distillation of what is working for today''s most successful sustainability leaders. It provides a clear set of actions you can take to generate transformation, with results yielding market advantage, eco-efficiency, product or service innovation, personal resilience and engaged communities.Learn from the experience of successful sustainability leaders how to: build personal resilience and agility to lead change for the long-run; sustain innovation that is released in bursts of focused "energy for good"; draw attention to what is working by focusing on the power of small differences; decrease resistance and increase motivation with a change acceleration model; identify stages of individual and organizational readiness for change; use rapid prototyping to increase group engagement; tell compelling stories to encourage teams to initiate action.Leadership for Sustainability and Change offers guidance for leaders who are shaping the future of sustainability within their organizations. The book includes a simple framework for assessing your progress, so that you can revisit the tools and processes you need most.
£34.89
Cambridge University Press Rowntree and the Marketing Revolution 1862 1969
a huge range and FREE tracked UK delivery on ALL orders.
£38.52
Cambridge University Press The Profit Impact of Marketing Strategy Project
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£29.44
Cambridge University Press Rowntree and the Marketing Revolution 1862 1969
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£128.25
Cambridge University Press How to Price
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£37.99
Cambridge University Press The Profit Impact of Marketing Strategy Project
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£95.00
Cambridge University Press The Cambridge Handbook of Consumer Psychology
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£152.00
Cambridge University Press The Cambridge Handbook of Consumer Psychology
Book SynopsisThis compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.Trade Review'Lamberton, Rucker and Spiller have assembled a masterwork on consumer psychology. This book brings together some of the most highly regarded thought leaders across a variety of interesting research areas to provide a comprehensive overview that is both topical and timeless. It challenges the reader with intriguing research possibilities likely to inspire decades of research to come.' Kelly Goldsmith, Vanderbilt University, USA'An impressive collection of insights from leading experts on consumer psychology. This is the state of the science – a comprehensive guide to the fundamentals of decision-making, motivation, and persuasion, the roles of religion, politics, and status, and the impact of new methods and technologies.' Adam Grant, Wharton psychologist and no.1 New York Times bestselling author of Think Again'A best-in-class handbook should capture the most incisive insights and forward-looking ideas of the leading thinkers in the field, and the Cambridge Handbook of Consumer Psychology does exactly this. With scholars expert in the most central issues to marketing today – from artificial intelligence to the broader role of marketing in society – this volume offers a comprehensive view of the field as it stands today, and how it is likely to change in the years to come.' Michael I. Norton, Harvard Business School, USATable of ContentsIntroduction; 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala; 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco; 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery; 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova; 5. Marketplace morality Saerom Lee and Karen Page Winterich; 6. A triadic framework of luxury consumption David Dubois and SungJin Jang; 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair; 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang; 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek; 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran; 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky; 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes; 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright; 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha; 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon; 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi; 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere; 18. Consumer culture Ela Veresiu; 19. Field studies in consumer psychology Minah Jung; 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright; 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt; 22. Netnography for consumer psychologists Robert V. Kozinets; 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.
£55.09
Cambridge University Press Retail Marketing
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£91.38
Cambridge University Press The Power of Brand Ownership
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£25.64
Cambridge University Press The Power of Brand Ownership
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£76.50
McGraw-Hill Education Glencoe Marketing Essentials Student Edition
Book Synopsis
£111.62
HarperCollins Publishers Inc Crush It
Book SynopsisGary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.Trade Review"Gary is a force of nature. His authentic, raw passion and caring touches everyone. His insights into social media & his message of opportunity could not be more timely." -- Tony Robbins "Gary was the first person to push me on the importance of personal brand and transparency - this was months before anyone was talking about it, he's always two steps ahead of anyone else." -- Kevin Rose, Founder of Digg.com "Anyone looking to supercharge their career should beg, borrow, and steal to learn Gary Vee's techniques. He reinvented the rules to build a $60-million business from scratch-on his own terms." -- Tim Ferriss, #1 NY Times bestselling author of The 4-Hour Workweek "Gary Vaynerchuk is one of those entrepreneurs who has discovered the secret to combining passion with business. He is always an inspiration and always entertaining. You owe it to yourself to read this book!" -- Tony Hsieh, CEO of Zappos.com "Gary Vaynerchuk has become a walking, talking (and oh, such talking!), webbing and Tweeting example of how believing in what you do and keeping it fun can step up your life in all ways. There is nobody I would rather talk sports with-or wine or life." -- Scott Simon, host of Weekend Edition Saturday on NPR
£18.04
HarperCollins Publishers Inc The Power of Fifty Bits The New Science of
Book SynopsisTrade Review"In many ways, [this book] is yet another one of Bob's cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before-wiser about people in general, and about yourself in particular. " -- From the Foreword by Daniel Gilbert "Want to learn how to design approaches that spur others to achieve their goals-and that do the same for you and your own goals? With clarity, eloquence and humor, The Power of Fifty Bits shows you how." -- Robert B. Cialdini, Author of Influence "If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book." -- Arthur Caplan, Professor of Bioethics, NYU Langone Medical Center "The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees." -- Bob Ihrie, SVP, Compensation & Benefits Lowe's Companies, Inc. "The Power of Fifty Bits is a great resource for creating state of the art programs to promote wellbeing. Combining evidence for effective behavior change with practical advice, this book will transform your thinking and put you on a path to a much better life." -- Helen Darling, Strategic Advisor, National Business Group on Health "Bob Nease is a pioneer of implementing social science in business and healthcare and we are lucky to have him share his expertise." -- Dan Ariely, author of Predictably Irrational "This book proves that scientific insight doesn't need to be dry and boring. If you want to learn how to make your organization more effective, or just to make your own life better, read it. It's full of behavioral science insights in a fun, readable form." -- Peter Orszag, former director, Congressional Budget Office Focusing on activating good intentions that many people already have can be much more effective than trying to change their intentions through education and increased incentives...a thoughtful, easy-to-digest approach for individuals and organizations seeking to foster better choices. -- Kirkus Reviews
£22.49
HarperCollins Publishers Inc Woo Wow and Win Service Design Strategy and the
Book SynopsisTrade Review"Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship. " -- Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur's Vision of the Future This is the book that service business executives have been waiting for. Woo, Wow, and Win shows how to make the connection between strategic opportunity, business design, and customer satisfaction. The principles of service design are the pathway to a more profitable future--and happier customers. -- Ram Charan, advisor to CEOs and boards, author of The Attackers Advantage. "Here is a long overdue manual for using the cohesiveness and power of design thinking to optimize every interaction your business has with its customers. You'll not only understand why Service Design is as important as product design--you'll have a new perspective on what makes a company unique." -- Beth Comstock, Vice Chair, GE "Tom Stewart's and Patricia O'Connell's exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It's a must read!" -- Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North "Anyone who wants to get or keep customers would do well to heed the advice in these smart, incisive pages. Service design is an idea whose time has come." -- Marshall Goldsmith, executive leadership coach and author, Triggers and What Got You Here Won't Get You There "Two pervasive themes cut across all sectors of the world economy: Everything is digital, and everything is a service. Woo, Wow, and Win shows how the discipline of Service Design enables any company to capitalize on these two trends to engage their customers, enlist their employees, and delight their shareholders." -- Geoffrey Moore, author Crossing the Chasm and Zone to Win "It's impossible to operate a successful business without mastering your service design, and it's difficult to master without this book. There is tremendous wisdom and clarity in its pages, making a complex subject both inspiring and immediately useful. Woo, Wow, and Win is an essential, urgent read." -- Stan Slap, New York Times bestselling author of Under the Hood and Bury My Heart at Conference Room B
£19.00
HarperCollins Publishers Inc The Unsold Mindset
Book SynopsisTrade Review“If you’re in sales—and everyone is in sales!—this book is an extremely useful guide. It will hone your powers of persuasion and connection. And it will help you become a better salesperson by becoming a better version of yourself.” — DANIEL PINK, #1 New York Times bestselling author of The Power of Regret and To Sell Is Human “Presents a fascinating paradox: The harder you sell, the less convincing you often become. Colin and Garrett bring riveting stories and rich experiences to shatter the stigma of selling and help you inject authenticity into your efforts to persuade.” — ADAM GRANT, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife “Turns traditional thinking about selling on its ear. Crucially, that ear needs to be open to the important insights the book delivers that demand to be heard and employed.” — ROBERT CIALDINI, New York Times bestselling author of Influence and Pre-Suasion “Authentic, unorthodox, and transformational. Read The Unsold Mindset and find out why the best salespeople embody these traits while everyone else is just ‘selling.’” — BILL BURNETT, executive director of Life Design Lab at Stanford University and #1 New York Times bestselling coauthor of Designing Your Life and Designing Your Work Life “You can have all the data in the world, but it won’t do you any good if you don’t have a mindset that gives you permission to challenge what you’re expected to do with it. The Unsold Mindset shows readers how to turn their own authentic qualities into their greatest strengths.” — MARK ROBERGE, Harvard sales professor, former chief revenue officer of HubSpot, and author of The Sales Acceleration Formula “Required reading for anyone who wants actionable ways to hack their mindset and become the best version of themselves in any selling situation.” — SEAN ELLIS, author of Hacking Growth
£20.90
HarperCollins Publishers Inc How Are You Really
Book SynopsisTrade Review"Kutcher has a conversational style, and she’s not afraid to honestly share her own dark, critical moments. She encourages us to feel at home in our bodies, to explore the world, to build meaningful relationships, and to have fun. We all have a gift to share, says Kutcher, and she pushes readers to take those small first steps toward making that possible." — Booklist (starred review) “How Are You, Really? is a soulful, charming guide to crafting a life based on the true, unique beauty of who you are. Between these pages you’ll find questions you never thought to ask yourself so you get the answers your soul has been craving.” — Kate Northrup, bestselling author of Do Less “So often we are programmed to keep going and going... and going. But what if that thing we’re going after doesn’t feel right anymore or feels different than before? I love how Jenna questions ALL of those feelings in this book and challenges us to be present and figure out what is right for us…right now.' — Joy Cho, Founder and Creative Director of Oh Joy! "If you’re burnt out on hustle culture and tired of second-guessing your intuition, How Are You Really? is a must-read. Jenna Kutcher will help you redefine success and reshape your life, on your terms." — Marie Forleo, #1 New York Times bestselling author of Everything is Figureoutable "In How Are You, Really?, Jenna Kutcher walks us through what it means to live a life that doesn’t just look good, but feels good, in all the places. This book is an absolute gift, one that is profoundly necessary in our world right now." — Tiffany Aliche, New York Times bestselling author of Get Good With Money "How Are You, Really? is the perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." — Maria Menounos, New York Times bestselling author and Host of “Better Together With Maria Menounos” "This is one of those books that you find yourself saying, nah that’s not me, but then you can’t stop reading because it is so uncomfortably you to a tee. Jenna tells it like it is and cuts to the chase all while inspiring that fire inside each of us. I immediately wanted to go reinvent myself and do a life inventory after reading this gem. What an absolute gift Jenna is to the world. Do not skip this treasure." — Alli Webb, Drybar Founder, New York Times bestselling author "If you’re one of the millions of people who’ve listened to Jenna’s podcasts or you follow her online, you already know that she’s the dauntless friend of anyone hoping to deepen their joy and realize their dreams. This book is a version of Jenna you can hold in your hands: frank, kind, funny, and inspiring, full of personal stories and hard-earned wisdom. How Are You, Really? is an energizing read for anyone trying to make their dreams come true." — Martha Beck, PhD, New York Times bestselling author and life coach "A transformational page-turner. If you're looking to create the perfect life recipe that feels right, Jenna has done it. This book is smart, relatable, and will tell you exactly HOW to create a life you love." — Mel Robbins, Leading Motivational Speaker and New York Times bestselling author of The High Five Habit "How Are You, Really? guides us all to ask the hard questions like, “What do I want?” and “How can I enjoy this more? Am I even enjoying it at all?” With every page, Jenna Kutcher leads you to your own answer as you unlock the keys to a good life. One that you’ll love, you’ll trust, and you’ll want to share." — Arlan Hamilton, Founder and Managing Partner of Backstage Capital "How Are You, Really? is a road map for choosing a path on your own terms. Jenna Kutcher teaches us to turn to our intuition and answer the questions that matter most: our own." — Barbara Corcoran, Founder of The Corcoran Group and Shark on ABC’s Shark Tank "Jenna Kutcher captures your heart and mind through her own personal experiences and resilience. Allow Jenna to show you her relatable approach to helping all women succeed." — Candice Kumai, bestselling author of Kintsugi Wellness and host of the Wabi Sabi Podcast. "Grab your glass of wine, your favorite cup of tea or whatever makes your soul happy and dive deep into this beautiful reflection of personal and professional nuggets from Jenna Kutcher that will keep you warmer than that tea ever could. Jenna has a way of writing that brings her in the room next you, slides up a chair and chats like the girlfriend you need in that moment. How Are You Really? is honest, touching and guiding in all the right ways. This is not the pick yourself up by the bootstraps kind of read, this is the hand in the fog that you can barely see but trust to grab and know that it’ll help you find the light again." — Arielle Estoria, Poet, Author, Actor "How Are You, Really? is your personal guide to cut straight through the noise, distraction, and busyness around you, and start living your life with intention, courage and purpose! It’s your permission slip to reflect, refocus and reshape your destiny!" — Jamie Kern Lima, New York Times bestselling author, Believe IT & Founder, IT Cosmetics "Empowering, insightful, thought-provoking! How Are You, Really? is a beautiful balance of stories, guidance and grounding that gives you the courage to pave your own way, define your own success and wake up to the life you were meant to live." — "Jenna Kutcher is a breath of fresh air, reminding us that self-help really does start with self!" — Kaitlyn Bristowe ,TV Host & Entrepreneur "Kutcher has a conversational style, and she’s not afraid to honestly share her own dark, critical moments. She encourages us to feel at home in our bodies, to explore the world, to build meaningful relationships, and to have fun…This upbeat book is sure to be popular." — Booklist (starred review)
£19.00
Pearson Education Marketing
Book SynopsisTable of ContentsBrief Contents Chapter 1. The Meaning of Marketing Chapter 2. The Market in Marketing Chapter 3. Planning and Marketing in an Organization Chapter 4. A Broader Perspective on Marketing Chapter 5. Global Marketing Chapter 6. Value for Customers Chapter 7. A Perspective on Consumer Behavior Chapter 8. Consumer Insight Chapter 9. The Brand Chapter 10. Segmenting, Targeting, and Positioning Chapter 11. The Marketing Plan Chapter 12. Product and Service Strategies Chapter 13. Pricing Strategies Chapter 14. Supply Chain and Distribution Strategies Chapter 15. Retailing and Wholesaling Chapter 16. Marketing Communications: Advertising and Sales Promotion Chapter 17. Personal Selling and Direct Marketing Strategies Chapter 18. Integrated Marketing Communications Chapter 19. The Marketing Mix Chapter 20. Marketing Measurement
£123.44
Pearson Education (US) Marketing Plan Handbook The
Book Synopsis Marian Burk Wood has held vice presidential-level positions in corporate and not-for-profit marketing with Citibank, JP Morgan Chase, and the National Retail Federation, as well as management positions with national retail chains. In addition to The Marketing Plan Handbook, she is the author of Essential Guide to Marketing Planning and Marketing Planning: Principles into Practice, both geared to the European market. Wood holds an MBA in marketing from Long Island University in New York and a BA from the City University of New York. She has extensive practical experience in marketing planning, having formulated and implemented dozens of marketing plans for a variety of goods and services. She has also developed numerous chapters, cases, sample plans, exercises, aTable of ContentsBrief Contents Preface Marketing Planning: New Pace, New Possibilities Analyzing the Current Situation Understanding Markets and Customers Segmenting, Targeting, and Positioning Planning Direction, Objectives, and Marketing Support Developing Product and Brand Strategy Developing Pricing Strategy Developing Channel and Logistics Strategy Developing Marketing Communications and Influence Strategy Planning Metrics and Implementation Control Appendix. Sample Marketing Plan: PretzL Elegance Glossary. Credits. Index.
£134.43
Pearson Education Principles of Marketing
Book SynopsisAs a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world's leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. He received his master's degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journTable of ContentsPart 1: Defining Marketing and the Marketing Process 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships Part 2: Understanding the Marketplace and Consumer Value 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior Part 3: Designing a Customer Value—Driven Strategy and Mix 7. Customer Value—Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing Part 4: Extending Marketing 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
£214.28
Pearson Education (US) Advocate Marketing
Book SynopsisTable of ContentsForeword ix Preface xiv Part I: Principles and Benefits of Advocate Marketing 1 Chapter 1: What Is Advocate Marketing? 3 Chapter 2: Why Is Advocate Marketing Important? 13 Chapter 3: The Net Advocate Score: Building on the Net Promoter Score 25 Part II: Case Studies and Best Practices: Words from the Experts 35 Chapter 4: Build an Advocate Recognition Engagement (ARE) Program 37 Chapter 5: The Power of One Advocate 53 Chapter 6: Breaking Past the “Press Release” Goal 61 Chapter 7: Overcoming Skepticism with Open Communications 71 Chapter 8: Innovative Marketing Strategy Propels Intel to Successful Global Product Launch 79 Chapter 9: Citrix Moves from Customer Content Factory Model to Content Showroom 91 Chapter 10: The Influential Power of Customer References 99 Chapter 11: Award Engagement Program Helps Win Two-Million-Dollar Contract 107 Chapter 12: Enthusiastic Advocates Help Businesses Drive Measurable Marketing and Revenue Performance 117 Chapter 13: The Paradox of “Do as I Say, Not as I Do” 127 Chapter 14: Survey Says: Engage Your Advocates as Partners at Every Opportunity 135 Chapter 15: Advocates Turning Rogue: The Importance of Reputation Management 143 Chapter 16: Best Practices for Creating a Project Management Plan for an Advocate Recognition Engagement (ARE) Program 155 Chapter 17: Best Practices in the B2B Customer Advocacy and Reference Industry 165 Chapter 18: Best Practices for Measurability 173 Chapter 19: Epilogue: What’s Next? Using What You Have Learned 193 Interviewees’ Contact Information 199 Index 201
£36.38
Oxford University Press, USA International Marketing
Book SynopsisThe second edition of International Marketing serves as a textbook for an introductory course on international marketing.Table of ContentsINTERNATIONAL MARKETING 2E-DETAILED TABLE OF CONTENTS ; Preface ; PART I: DECISION TO INTERNATIONALISE ; THE CONCEPT OF INTERNATIONAL MARKETING ; Introduction ; Globalization ; The Concept of International Marketing ; Evolutionary Process of Global Marketing ; Towards GLOCAL Marketing ; Adaptation: The Critical Success Factor in International Markets ; Theories of International Trade ; Internationalization of Indian Firms ; Framework of International Marketing ; Case Study: Essel Propack: The World's Largest Manufacturer of Laminated Tubes ; PART II: SCANNING INTERNATIONAL MARKETING ENVIRONMENT ; 2. SCANNING THE INTERNATIONAL ECONOMIC ENVIRONMENT ; Introduction ; International Economic Institutions ; Conceptual Framework of International Economic Integration ; Growth of Regional Trading Agreements (RTAs) ; India's Participation in RTAs ; RTA's under the WTO: The Multilateral Trading System ; Case Study:Emerging Marketing Opportunities and BRICS ; 3. WORLD TRADE ORGANIZATION: INTERNATIONAL MARKETING IMPLICATIONS ; Introduction ; From GATT to WTO ; Functions and structure of WTO ; Principles of Multilateral Trading System under the WTO ; WTO Agreements: an Overview ; Standards and Safety Measures for International Markets ; Settlement of International Trade Disputes ; Effect of China's Entry into WTO on India ; The Implications of WTO on International Marketing ; Case Study:Darjeeling Tea: Global Infringement and WTO ; 4. INTERNATIONAL POLITICAL AND LEGAL ENVIRONMENT ; Introduction ; International political environment ; International Political Systems and Ideologies ; Types of government: political systems ; Types of government: structure ; Commonwealth countries ; Monarchies ; Theocracy ; Trade embargos and sanction ; Bureaucracy ; Terrorism, crime, and violence ; International legal environment ; Judicial independence and efficiency ; International legal systems ; Principles of international law ; United Nations Commission of International Trade Law (UNCITRAL) ; Case Study: Homologation of "Motor vehicles" in international markets ; 5. INTERNATIONAL CULTURAL ENVIRONMENT ; Introduction ; The concept of culture ; Cultural globalization ; Comparison of cross cultural behaviour ; Cultural orientation in international marketing ; Self-reference criterion and ethnocentrism: Major obstacles in international marketing decisions ; Case Study: Cross-cultural misapprehensions over the Swastika in the West ; PART III: MARKET IDENTIFICATION, EVALUATION AND SELECTION ; 6. INTERNATIONAL MARKETING RESEARCH ; Introduction ; International Marketing Research ; Emic vs Etic Dilemma in International Marketing Research ; International Marketing Research and Human Judgment ; 7. EXPLORING INTERNATIONAL TRADE OPPORTUNITIES ; Introduction ; Background of International Trade ; Trends in World Trade ; Composition of World Trade ; Direction of World Trade ; World Trade Outlook ; An Overview of India's Foreign Trade ; India's Growth of Exports in International Markets vis-a-vis ; Select Asian Countries ; Identifying Opportunities in International Markets ; Case Study: Emerging opportunities in international dairy trade and India 8. Identification, segmentation, and targeting of international markets ; Introduction ; Identification of International Markets ; Segmentation of International Markets ; Selection of International Markets ; Tools for International Market Analysis ; Case Study: Identifying International Marketing Opportunities in Medical Services ; PART IV: ENTRY MODE DECISIONS ; 9. ENTERING INTERNATIONAL MARKETS ; Introduction ; The Concept of International Market Entry ; The Modes of International Market Entry ; Factors Affecting the Selection of Entry Mode ; Choosing the Right International Market Entry Mix ; PART V: MARKETING MIX DECISIONS: ; 10. PRODUCT STRATEGY FOR INTERNATIONAL MARKETS ; Introduction ; Standardization vs. Adaptation in International Markets ; Voluntary factors influencing Product Adaptation in International Markets ; Trade-off Strategy between Product Standardization and Adaptation ; Product Quality Decisions for International Markets ; Packaging and Labeling for International Markets ; Product Launch for International Markets ; Product Life Cycle in International Markets ; International Product Strategy ; Product-Promotion Strategies for International Markets ; 11. BUILDING BRANDS IN INTERNATIONAL MARKETS ; Introduction ; Types of brands ; Benefits of Branding ; Selecting Brand Name for International Marketing ; Brand Image ; Brand Equity ; Brand Identity ; Brand Essence ; Brand Positioning ; Brand Revitalization ; Strategies for Building Brands ; Strategy for Building Global Brands ; Life Cycle Concept and Product Categories ; Life Cycle Concept and Brand ; International Branding Strategy ; Case Study: Building Formidable Indian Brands in Diamond Jewellery ; 12. PRICING DECISIONS FOR INTERNATIONAL MARKETS ; Introduction ; Pricing Decisions ; Pricing Approaches for International Markets ; Factors Influencing Pricing Decisions in International Markets ; Terms of Delivery in International Transactions ; Dumping ; Counter Trade ; Transfer Pricing in International Markets ; Grey Marketing ; Case Study: Pricing medicines: profits, patents, and poor customers ; 13. International Distribution ; Introduction ; Channels of International Distribution ; Selecting Channels of International Distribution ; Types of International Distribution Channels ; Indirect Channels ; Direct Channels ; Market Intermediaries ; Structure of Distribution Channels in International Markets ; International Retailing ; International Franchising ; International Retailing and Private Labels ; Case Study: Channels of International Distribution for Floriculture ; 14. COMMUNICATION DECISIONS FOR INTERNATIONAL MARKETS ; Introduction ; Consumer Response Hierarchy Models ; Process of International Marketing Communication ; Marketing Communication Strategies ; Tools for International Marketing Communication ; Factors Influencing International Communication Decisions ; Framework for International Product-Promotion Strategies ; PART VI: EXPORT IMPORT MANAGEMENT ; 15. INSTITUTIONAL INFRASTRUCTURE FOR EXPORT PROMOTION ; The Concept of Export Promotion ; Role of Export Promotion Institutions in International Marketing ; Institutional set-up for Export Promotion in India ; Indian Government's Trade Representative Abroad ; States' Involvement In Promoting Exports ; Export Promotion: Need for Strategic Reorientation ; 16. FRAMEWORK OF INTERNATIONAL TRADE POLICY ; Introduction ; India's Export-Import (Exim) Policy ; Import Prohibitions and Restrictions ; Export Prohibitions and Restrictions ; Export Promotion Schemes and Incentives ; Creation of Enclaves for Export Production and Promotion ; Inland Container Depots (ICD) and Container Freight Stations (CFS) ; Export-Oriented Units (EOU), Software Technology Parks (STP), and Electronic Hardware Technology Parks (EHTP) ; Export Houses/ Trading Houses/ Star Trading Houses/ Superstar Trading Houses ; Market Development Assistance (MDA) ; Market Access Initiative (MAI) ; India Brand Equity Fund (IBEF Trust) ; Policy Initiatives and Incentives by the State Governments ; WTO and India's Export Promotion Measures ; 17. EXPORT PROCEDURE AND DOCUMENTATION ; Introduction ; Export Documentation ; Commercial Documents ; Regulatory Documents ; Procedure for Export-Import ; Electronic Processing of Export Documents ; Case Study: Examining a letter of credit ; 18. TRADE LOGISTICS AND INTERNATIONAL SHIPPING ; International Logistics ; Logistics and the Value Chain Concept ; Managing International Logistics ; India's International Shipping Activities ; 19. MODES OF PAYMENT AND INTERNATIONAL TRADE FINANCE ; Terms of Payment in International Transactions ; Types of Credit According to Methods of Payments ; Availability of Credit ; Introduction ; Export Finance ; Export Credit in Foreign Currency ; Factoring ; Forfaiting ; Financing to Overseas Importers ; Case Study: Exim Bank's credit to facilitate imports from India ; 20. MANAGING RISKS IN INTERNATIONAL TRADE ; Risks in International Transactions ; Measuring International Business Risks ; Managing Risks in International Trade ; Principal Credit Insurance Policies ; WTO Compatibility of India's Trade Finance and Insurance Schemes ; PART VII: IMPLEMENTATION, REVIEW AND CONSOLIDATION OF INTERNATIONAL MARKETING OPERATIONS ; 21. GLOBAL E-MARKETING ; Introduction ; Conceptual framework for e-marketing ; E-marketing technology and environment ; Prerequisites for effective e-marketing transactions ; Global e-marketing ; Global e-marketing of services ; E-marketing models ; Alternative e-marketing strategies ; E-marketing enabled process transformations and challenges ; Impact of ICT on new products and services ; Impact of ICT on new products and services ; Emergence of reverse marketing ; Policy framework and ICT laws for global e-marketing ; 22. GLOBAL E-MARKETING ; Introduction ; Emerging issues in international marketing ; Ethical issues in international marketing ; Growing significance of emerging economies in international marketing ; India: emerges at the global stage ; ANNEXURES
£42.54
Oxford University Press Relationship Marketing
Book SynopsisRelationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.Table of ContentsPART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE
£72.99
Oxford University Press, USA Strategic Marketing
Book Synopsis
£131.14
University of Illinois Press Marketing Nutrition
Book SynopsisThe ins and outs of the marketing of foodTrade Review"Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless 'ah-ha' moments when you realize how much you wish this book had been available and required reading for your first nutrition counseling class. . . . This book is a must for everyone wanting to help people be healthier. It should be required reading for all dietetics students and practicing nutrition specialists."--Today's Dietitian"Highly recommended."--Choice"While this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies."--National Culinary Review
£999.99
Cengage Learning, Inc Marketing Channels
Book Synopsis
£281.70
Cengage Learning, Inc Contemporary Marketing
Book Synopsis
£233.23
Cengage Learning, Inc CB
Book Synopsis
£95.00
CENGAGE LEARNING Digital Marketing Foundations and Strategy
Book Synopsis
£185.85
Taylor & Francis Ltd Business to Business Marketing Management
a huge range and FREE tracked UK delivery on ALL orders.
£63.79
Bantam Doubleday Dell Publishing Group Inc Customers for Life How to Turn That OneTime Buyer
Book SynopsisIn this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remai
£14.39
WW Norton & Co Superfandom
Book SynopsisAn in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture.Trade Review"Fans aren’t just customers—they care more about what your company does, both good and bad—and no one understands how fans tick and what they can mean for a business better than Zoe and Aaron." -- Clay Shirky, author of Here Comes Everybody: The Power of Organizing Without Organizations"In a 1986 sketch on Saturday Night Live, William Shatner told a gathering of Trekkers at a Holiday Inn in Rye, New York, to “get a life . . . for crying out loud.” A lot has happened since then. Tremendous technological transformations and online opportunities have created a complex calculus regarding the relationship between texts and brands and the people who love them. Superfandom provocatively explores this evolving relationship—with a dazzling number of examples—and describes what happens when fans don’t just consume something but influence it as well. And it’s not just a celebration of the new voices now being heard in the process of the production of culture; it also describes how superfans can, on occasion, be real pains-in-the-neck." -- Robert Thompson, professor at the Newhouse School of Public Communication and director of the Bleier Center for Television and Popular Culture at Syracuse University"Superfandom is the ultimate guide to making the most of the new fan-based economy. It presents the new way businesses interact with their customers, and it’s funny, too. Read it for insights into epic failure and brilliant success in fan management, or read it for stories about the politics of Disney’s social clubs. Either way, you won’t regret it. Your fandom will be better off for it." -- Jonah Berger, professor at Wharton School of the University of Pennsylvania and best-selling author of Contagious: Why Things Catch On"An insightful and entertaining look at the culture of fandom, from its early days right up to the present . . . . Well-reasoned and engagingly written." -- Booklist"Recommended for companies who seek to create a successful brand, as well as readers interested in the nature of fan culture." -- Library Journal
£17.99
Random House USA Inc The End of Advertising Why It Had to Die and the
Book SynopsisA recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sh
£21.60
Penguin Putnam Inc How to Win Customers and Keep Them for Life
Book SynopsisA powerhouse, a classic.--James B. Patterson*, bestselling novelist and former Chairman and Creative Director of J. Walter Thompson, U.S.A., Inc.An invaluable, easy-to-follow blueprint for winning, serving and keeping customers...This book is a must for any business. --Jere W. Thompson, President and CEO, The Southland CorporationMichael LeBoeuf, one of the nation's foremost business consultants, presents a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. This classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and--most important of all--how to win customers for life.I've always believed that it's a mistake to separate selling, managing and service from each other. How to Win Customers and Keep Them for Life is an easy-to-follow guide for putting them together with great results. --Ed Flanagan
£999.99
John Wiley & Sons Inc Ice Cream and Frozen Desserts A Commercial Guide
Book SynopsisThis comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.Table of ContentsICE CREAM PRODUCTION. Batch Freezing Process. Continuous Freezing Process. Sanitary Conditions. Ice-Cream Mix Production. Flavor Ingredients. Ice Cream Novelties. Bringing Product to Market. A RETAIL FROZEN DESSERT BUSINESS. Opening a Retail Frozen Dessert Business. Operating a Frozen Dessert Retail Establishment. Serving the Customer. Marketing the Retail Frozen Dessert Shop. Selling Soft Serve Products. FROZEN DESSERT RECIPES. Ice Cream Recipes. Italian Gelato. Sorbet and Water Ice. Hardpack Frozen Yogurt. Appendix. Indexes.
£94.46
Cengage Learning Essentials of Marketing
Book Synopsis
£216.75
Penguin Random House India Nine Timeless Nuggets
Book Synopsis
£16.14
