Description

Book Synopsis
The ins and outs of the marketing of food

Trade Review

"Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless 'ah-ha' moments when you realize how much you wish this book had been available and required reading for your first nutrition counseling class. . . . This book is a must for everyone wanting to help people be healthier. It should be required reading for all dietetics students and practicing nutrition specialists."--Today's Dietitian


"Highly recommended."--Choice

"While this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies."--National Culinary Review

Marketing Nutrition

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    £999.99

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    A Hardback by Brian Wansink

    Out of stock

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      Publisher: University of Illinois Press
      Publication Date: 08/06/2005
      ISBN13: 9780252029424, 978-0252029424
      ISBN10: 0252029429
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      The ins and outs of the marketing of food

      Trade Review

      "Read this book! You will not be able to put it down. You will find yourself nodding in agreement and having countless 'ah-ha' moments when you realize how much you wish this book had been available and required reading for your first nutrition counseling class. . . . This book is a must for everyone wanting to help people be healthier. It should be required reading for all dietetics students and practicing nutrition specialists."--Today's Dietitian


      "Highly recommended."--Choice

      "While this book does not target chefs, per se, any chef interested in nutrition and how consumers build their eating patterns and determine their food choices will be educated by the anecdotes and informational studies."--National Culinary Review

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