Description

Book Synopsis
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remai

Customers for Life How to Turn That OneTime Buyer

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    £14.39

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    RRP £15.99 – you save £1.60 (10%)

    Order before 4pm today for delivery by Wed 19 Aug 2026.

    A Paperback / softback by Carl Sewell, Paul B. Brown

    10 in stock

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      Publisher: Bantam Doubleday Dell Publishing Group Inc
      Publication Date: Publication Date: 19/11/2002
      ISBN13: 9780385504454, 978-0385504454
      ISBN10: 0385504454
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.

      Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years.

      Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remai

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