Description

Book Synopsis
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

Table of Contents
PART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE

Relationship Marketing

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    A Paperback / softback by Mark Godson

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      Publisher: Oxford University Press
      Publication Date: Publication Date: 26/02/2009
      ISBN13: 9780199211562, 978-0199211562
      ISBN10: 0199211566
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

      Table of Contents
      PART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE

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