Description

Book Synopsis
Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

Table of Contents
PART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE

Relationship Marketing

    Product form

    A Paperback / softback by Mark Godson

    £999.99

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      Book details

      Publisher Oxford University Press
      Published 26 February 2009
      ISBN-13 9780199211562
      978-0199211562
      ISBN-10 0199211566
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Relationship Marketing provides a detailed and comprehensive look at relationships and how these impact on an organisation. Different types of relationships are considered in addition to the methods that may be employed to maximise the benefits of forming such relationships.

      Table of Contents
      PART ONE: IDENTIFICATION - ORIGINS AND EXTENT OF RELATIONSHIP MARKETING; PART TWO: INVESTIGATION AND INTERPRETATION - CUSTOMER RELATIONSHIPS; PART THREE: INVESTIGATION AND INTERPRETATION - OTHER RELATIONSHIPS; PART FOUR: IMPLICATIONS - FOR ORGANISATIONS AND THE FUTURE

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