Description

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Marketing Plan Handbook, The

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£122.27

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Paperback / softback by Marian Wood

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Short Description:

Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The... Read more

    Publisher: Pearson Education (US)
    Publication Date: 25/01/2013
    ISBN13: 9780133078350, 978-0133078350
    ISBN10: 0133078353

    Number of Pages: 232

    Non Fiction , Business, Finance & Law

    Description

    Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.


    The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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