Description

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Marketing Channels

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£259.72

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Hardback by Bert Rosenbloom

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Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the... Read more

    Publisher: Cengage Learning, Inc
    Publication Date: 09/11/2011
    ISBN13: 9780324316988, 978-0324316988
    ISBN10: 0324316984

    Number of Pages: 696

    Non Fiction , Business, Finance & Law

    Description

    Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

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