Entrepreneurship / Start-ups Books

Book SynopsisMike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like X (formerly Twitter), Twitch, Okta, and Outreach at the very beginning of their startup journeys. An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding. Mike has over 80,000 X followers and a popular podcast, Pattern Breakers (previously Starting Greatness).Peter Ziebelman splits his time between academia and the business world. He teaches entrepreneurs as a lecturer at the Stanford University Graduate School of Business, where he is the principal instructor for the popular graduate school course on entrepreneurship and venture capital. He has also lectured at the Wharton School and the University of Chicago. He started his career as part of the innovative start-up team for speech synthesis semiconductors at Texas Instruments and then later he was a systems software entrepreneur at a venture-backed start-up. In 1996 he co-founded Palo Alto Venture Partners, an early-stage venture capital firm. He consults with Fortune 500 companies on entrepreneurship, and advises start-up companies as an independent board member.

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Book SynopsisStephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years' experience in the recruitment industry. He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.Table of ContentsForeword About the Author Introduction Part One: Talking To The Subconscious Chapter 1 - Embedded Commands and Suggestions Part Two: Persuasive Language Patterns Chapter 2 - The Redefine Chapter 3 - The Agreement Frame Chapter 4 - Linguistic Mathematics Chapter 5 – Rapport Chapter 6 - Magical Because Chapter 7 - Awareness Patterns Chapter 8 - Verbal Pacing and Leading Chapter 9 - Feel Felt Found Chapter 10 - Internal Representations Chapter 11 - Motivational Direction Chapter 12 - Testing for the Truth Chapter 13 - Parts Therapy Chapter 14 - The Quotes Pattern Chapter 15 - Persuasive Body Language Part Three: Persuasive Questioning Technique Chapter 16 - Asking Persuasive Questions Part Four: Preparing to Persuade Chapter 17 - Questions to Ask Yourself Chapter 18 - Building Natural Confidence Chapter 19 - How to Practice Index

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Book SynopsisAn essential and encouraging guide to growing your small business, achieving your goals and overcoming obstacles along the way.

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Book SynopsisLearn the approach that made serial-entrepreneur Kim Perell a multi-millionaire—and it could make you one too. Discover the simple, successful formula for facing fear head on, ditching the excuses that hold you back, and finding the courage to Jump into the next chapter of your life.Bestselling author and award-winning entrepreneur Kim Perrell shares her powerful personal story about hitting rock bottom and summoning the courage required to take a life-changing leap into the unknown. Broke, bankrupt, and afraid of change, she trusted her instincts, closed her eyes, and “jumped”.  Kim’s self-belief, know-how, and ultimate triumph is an inspiration.Whether you’re jumping from a place of greatness or uncertainty, Jump will: Encourage you to get out of your comfort zones, overcome self-doubt, and take proactive steps to change your life.  Empower you with invaluable insights and b

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Book SynopsisAn instant USA Today bestseller. A founder's wild memoir of startup success, told from hot tub inception to $50 million exit with the humor of a comic and the perspective of an educator. In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere 17 months. It’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO’s seat, giving the feel of what it’s really like to steer a company around the toughest of tracks and come out with a massive payday. A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit. Along the way, readers piece together an entrepreneurial how-to (and how-not-to) manual, with each chapter traversing the highs and the lows of founding a growing company. It shows the reader how to build a tech company out of pure desire and dogged willpower, combined with some timely expertise. The short, hilarious, and hair-raising history of Warner and his company, botObjects, provides a parable of the quintessential business experience packed with entrepreneurial insights and lessons to be learned.Trade Review"An engaging work for budding entrepreneurs looking to learn from others' experiences as well as readers curious about the evolution of the technologies that impact life now and in the future. Recommended for public- and academic-library business collections." —Booklist

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Book SynopsisA Very Short, Fairly Interesting and Reasonably Cheap Book About Entrepreneurship offers a theory-driven, reflective, and critical take on Entrepreneurship in an accessible and conversational style for students and researchers.

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Book SynopsisIn The Kinfolk Entrepreneur, author Nathan Williams introduces readers to 40 creative business owners around the globe, offering an inspiring, in-depth look behind the scenes of their lives and their companies. Pairing insightful interviews with striking images of these men and women and their workspaces, The Kinfolk Entrepreneur makes business personal. The book profiles both budding and experienced entrepreneurs across a broad range of industries (from fashion designers to hoteliers) in cities across the globe (from Copenhagen to Dubai). Readers will learn how today's industry leaders handle both their successes and failures, achieve work-life balance, find motivation in the face of adversity, and so much more. (The book jacket was updated in May 2022; some customers may receive an earlier version of the jacket.)Trade Review"Scandinavia has long been heralded as a source for inspiration, cutting-edge ideas, and design. Williams, editor in chief of the Copenhagen-based quarterly Kinfolk magazine and author of The Kinfolk Home (2015) and The Kinfolk Table (2013), offers material from these three fronts, and more. An eclectic global selection of entrepreneurs-varied by career, perspective, and background-greets readers through strong narratives and exquisite photographs, explaining their working passions and why they do what they do. A Swedish former-athlete-turned-perfumer, a chocolatier, and the creators of a novel concept in residential brokerage sales are among those 40 entrepreneurs singled out for vision, partnership, and community-building proficiencies. Next up are 7 tips that will be helpful to all business founders, from proper hiring to risk management; a selection of recommended supplies (books, desk essentials, and snack foods, all photographed in the iconic Kinfolk style); and one item of advice each from 10 different company owners." -Booklist, starred review

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Book SynopsisUnlock your power with the secret to success in life and business. In Winners Never Quit, veteran entrepreneur Markus Bohi delves into the essence of what sets great leaders apart. The secret? A distinct formula that enables individuals to tap into their innate power. The author unpacks these key leadership principles that have propelled hundreds to the pinnacle of their industries. Budding entrepreneurs and seasoned professionals alike will learn how to increase revenue, innovate offerings, and cement their status as industry vanguards. Designed especially for entrepreneurs, students, and career-driven individuals, it’s the guide to avoiding the hamster wheel and sticking to the path of one’s highest potential.

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Book SynopsisIn response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.Trade ReviewCan business save the world? The question might distract business leaders from more immediate concerns, such as making a profit. Starting a conversation about sustainability, for instance, could even mark you down as an obstacle to success in some people’s eyes.This is the dilemma facing so-called “social intrapreneurs”, desc­rib­ed in this insightful new book as the people in a corporation who put themselves forward to come up with innovations that address social or environmental challenges while generating revenue.The authors have done well to uncover dozens of social intrapreneurs at big businesses around the world, and to get them to tell their stories. The businesses involved include Vodafone, GSK, Accenture, Danone and DHL, among many others, and the individuals have been responsible for significant business activities, which are described at some length in the book.It turns out that techniques required by social intrapreneurs to advance do have some parallels in jazz that are not so far-fetched. Like a jazz musician, the intrapreneur must go in for “woodshedding” (solitary practice to improve technical skills), “soloing” (putting your ideas forward), “being a sideman” (contri­buting to a group in which you are a supporting team member), and “paying your dues” (contributing to your im­mediate team/community, and earning trust). In other words, social in­tra­pren­eurs must find and construct ensembles to prosper.The authors are guardedly optimistic. Their successful witnesses have mastered balancing the roles of risk-taking entrepreneurs and rule-following employees within a large organisation. They are “tempered radicals”.“Don’t change companies, change the company you’re in,” advises one social intrapreneur. But this radicalism, too, is tempered by the book, which reminds any aspiring social entrepreneurs of a question they should ask themselves: “Am I prepared to lose my job if this doesn’t work out?” - STEFAN STERN, Visiting Professor in Management Practice, Cass Business School, LondonTable of ContentsForewordIntroduction1. How social intrapreneurs are rising to global business and social challenges2. Understanding individual social intrapreneurs3. How companies react4. Enabling environment inside companies5 External enabling environment5. External enabling environment6. Impacts of social intrapreneurism7. Recommendations and practical tips8. The way aheadConclusion: Towards a new way of doing businessAppendix: Our researchReferencesIndexAbout the authors

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Book Synopsis‘If you want to learn from one of the greatest marketing minds alive, read this book.’Joe Polish, founder, Genius NetworkMarketing isn’t everything, according to Brian Kurtz. It’s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That’s what this book is all about.In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy ‘Those who did it have a responsibility to teach it.’ Here’s a small sample of what you’ll learn:· The Four Pillars of Being Extraordinary· The Five Principles of why ‘Original Source’ matters· The Seven Characteristics of world-class copywriters· Multiple ways to track the metrics that matter· That the most important capital you own has nothing to do with moneyWhether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear roadmap to grow your business, make more money, maximize your impact in your market and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.

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Book SynopsisWhatever you’re going through with your business, and whatever stage you’re at, this book can help. Entrepreneur Nick Suckley has built four start-ups and managed three exits over the last 20 years, through good and bad economic times and all the ups and downs, the challenges and joys, of being your own boss.He’s distilled his many years’ experience – good and bad – into these 75 life-lessons for starting, growing and selling companies. Start. Scale. Sell.will help you navigate your journey as a business owner. Discover:· the importance of acting like an entrepreneur – even before you take the plunge; · the simple Golden Rule for maximising profits· why investing in yourself and your own learning is so crucial· how to hustle and when to pivot· the secrets to building a strong brand and much more.These bite-sized lessons offer accessible, no-nonsense advice for even the most time-poor entrepreneur. It’s a blueprint for business success from an author who has been there, done it and has several T-shirts to prove it.Nick Suckley is a successful serial entrepreneur with the battle scars to prove it. Now you can take advantage of the lessons he learnt the hard way.Trade ReviewVery much enjoyed turning the pages on this one - a succinct and (very!) honest dose of reality for those who with plans to build, or be part of building, a business. The book cites 75 lessons, but you're left feeling like you've taken that little bit extra away too - the way the author humanises the journey through anecdotes is relatable, and leaves you thinking that you've been on the journey too. A particularly engaging writing style.A must read, and I hope that there will be another release soon (?)! * amazon.co.uk *Very practical tips from a serial entrepreneur who has been through the journey and converted his experience to short, useful and relevant tips which one can utilize in their own entrepreneurial journey. The book can be used as a blueprint through which we can navigate the startup setup starting from the basic ideation, sales target setting, funding and much more. With 75 practical lessons this book is high on information and advice and the style of writing on a one to one basis makes it an easy book to digest in a 1-2 straight sitting. Highly recommended both as a guide and a practical book on entreprenuership. * Netgalley *Table of ContentsPart 1 Lessons on how to get startedLesson 1: The Founder’s Mindset. Treat yourself as self-employed even if you have a job.Lesson 2: It’s all about spotting the opportunity. Is there a market for what you are doing?Lesson 3: Don’t underestimate how long it will take. Use the time from idea to execution wisely.Lesson 4: Take time with your business plan. You won’t think of everything but it will help.Lesson 5: The Six-Month effect. Hope for the best and plan for the worst. Lesson 6: Banks – beware Lesson 7: Look after your business by looking after yourselfLesson 8: How hard do I need to work? Have I earned my money today?Lesson 9: Push versus pull factors in getting startedLesson 10: Get real about where your sales will come fromLesson 11: Having little to lose in the early days means you can be ballsy. Don’t underestimate the power of offering an outside view.Lesson 12: Making money while you sleepLesson 13: Raising external investment: beware the pitfalls Lesson 14: Company valuations: getting to your first £1 million – and beyondPart 2. Lessons for the growth phaseLesson 15: Sweat equity: you can only sell shares in your company once, so be smart about how much you trade, and for what Lesson 16: Just do it Lesson 17: Walk the walk #1: establish your company valuesLesson 18: Walk the walk #2: decide what will you stand forLesson 19: Get your shareholdings right and adjust them if need be. It will avoid more serious problems down the line.Lesson 20: Understand how you make money. Get your finances in orderLesson 21: Why productivity matters Lesson 22: Manage your cash as if your life depends on itLesson 23: Why every company needs a war chestLesson 24: Hustling for growth. Why you should ask for business...but you can’t hustle for everLesson 25: Don’t be afraid to pivot. Especially if it is better for your customersLesson 26: It’s not all glory scaling a business. Be prepared to roll up your sleevesLesson 27: How to build successful joint venturesLesson 28: Growth phase: building a money-making machineSCALEPart 3: Lessons for Scaling Up: The Coming of Age phase Lesson 29: Perception is reality #1: how an office move can re-invigorate growthLesson 30: Perception is reality #2: your brand is far more important than you realiseLesson 31: Do you really need a non-executive board? Or should you be looking elsewhere?Lesson 32: Everyone needs an elevator pitch. Here’s how to write one.Lesson 33: Insight can be an effective way to engage with potential customersLesson 34: Get the right management information and use it to inform your decision making Lesson 35: How building a coaching culture can help you avoid problems before they become criticalLesson: 36: Red Team can help you make better decisionsLesson 37: Remove the temptation for fraud wherever you canLesson 38: The resource trap: how to ensure you have the right resource in the right places.Lesson 39: Diversification: take care when launching or investing in other businessesLesson 40: Pick your battles: when to let a legal challenge goLesson 41: The downside of a successful JVLesson 42: Building technology? Understand what you’re getting into, and the skills you’ll needLesson 43: Opportunistic approaches versus a planned exit. When should you start thinking (seriously) about an exit?Part 4: Lessons for Scaling Up: Surviving tough timesLesson 44: ShowtimeLesson 45: Be brutally realistic about how much business is on the horizonLesson 46: Bite the bullet – sometimes redundancies are better than endless uncertaintyLesson 47: Never make a loss. It means you will never lose controlLesson 48: Use the Power of Three to maintain focus and directionLesson 49: Every downturn is different. Sometimes you just need to sit it out Lesson 50: The Importance of investing in yourself. Why lifelong learning is importantLesson 51: Don’t agonise over rates of staff turnover. Employees are more mobile than ever and people are going to leaveLesson 52: Stronger marketing will bring more sales and help you survive a downturn.Lesson 53: How to identify and avoid poor performing sales peopleLesson 54: Hire slow and fire fastPart 5: Lessons for Scaling Up: Building Scale for SaleLesson 55: Your role as CEOLesson 56: The importance of scale: getting to £1m profitLesson 57: Why founder-shareholder alignment is critical Lesson 58: Boosting profitability: use the right toolsLesson 59: Ramping up marketing and sales: have clear product pitches and marketing messages - and use themLesson 60: Build a high-performance team – and be ready to give them the autonomy they need to make a difference Lesson 61: Getting sale ready – plan ahead and give yourself 12 to 18 months.SELLPart 6: Lessons for Selling UpLesson 62: Don’t allow a well meaning buyer distract you from the job you need to do post sale .Lesson 63: Timing and the economic cycle; the impact on deal structure Lesson 64: Don’t let your emotions get in the way of the right deal – focus on the bigger picture and don’t fixate on small details.Lesson 65: The right advisor can help you reach the widest audience of potential buyers. Beware doing it yourself.Lesson 66: Your Investor Memorandum is your shop window. Spend time getting it right; you can only sell your company once.Lesson 67: Meet as wide a range of suitors as you can. Demand can come from interesting places you hadn’t previously considered.Lesson 68: Think beyond the deal. Do not ignore the fact that you will be living with what comes after the transactionLesson 69: Don’t be afraid to walk away from a bad deal – even if it is from an appealing buyerLesson 70: Don’t be afraid to pause the whole process if need be. It’s emotionally tough but the right deal will come along eventuallyLesson 71: Deal structures and securing a premiumLesson 72: The deal that is right for the company may not be right for all the individuals concernedLesson 73: Anticipate due diligence – and prepare for it to be a full-time job when the time comes Lesson 74: Keep lawyers in their place. They can easily derail a dealLesson 75: Think about what happens post-sale

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Book SynopsisThis practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan "the idea"; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success.Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;Table of ContentsIntroduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;

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Book SynopsisToday s companies are required to be creative, innovative and adaptable to meet the demands and challenges of our unpredictable and ever-changing world. And that all comes down to the team that you have in place.

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Book Synopsis2022 Grand Prize Finalist for The Eric Hoffer Award2022 NYC Big Book Award Distinguished Favorite 2022 Independent Press Award Distinguished Favorite 2022 First Horizon Award Finalist 2022 International Book Award Finalist: Nonfiction Cross-Genre An inspirational story about taking a chance, following your vision, and thriving in one of the US’s wildest emerging industries, 2022 Independent Press Award Distinguished Favorite Unconventional profiles Jamie Andrea Garzot’s journey as one of California’s legal cannabis industry pioneers.Jamie Andrea Garzot was one of the least likely people to become a cannabis entrepreneur, advocate, and industry pioneer. She had no business background. She was not involved in politics. She had only a four-figure capital investment to start with. And, surprisingly, she had very limited experience with cannabis products. So how did Garzot find herself at the forefront of California’s cannabis movement?In this inspirational memoir, Garzot describes her trajectory from a cannabis retail rookie navigating an unregulated market to a cannabis authority. During her time in the industry, she developed a wildly successful line of artisanal edibles, managed $12 million a year in all-cash sales, and became an advocate for cannabis legislation at the state capitol—all of which led to an eventual acquisition by High Times, one of the most recognized names in the industry. From office intrigues, personal crises, and shifting regulations to teamwork, innovation, and community leadership, Garzot, with good-natured humor, shares how thinking creatively, planning ahead, and forming connections in the most unlikely places contributed to her success in a continually shifting business landscape.Unconventional is the story of an industry in its wild heyday, the inner workings of local and state government and cannabis’s dicey road to regulation, and the seismic changes in the way cannabis was distributed and sold. But it is also the story of one woman’s tenacious spirit and all the lessons she learned the hard way—by refusing to give power to fear, taking risks, building community in a volatile environment, and listening to what people wanted—and how staying true to her vision paid off every step of the way.Anyone who has ever dreamed of following their gut and reinventing their life will be inspired by Garzot’s unusual and unconventional journey.

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Book SynopsisWhat draws some people to big risky ideas that might someday change the world, and what compels them to keep trying, again and again, even after repeated failures and at great personal expense?Why are some people compelled to take big risks on big ideas, attempting to change a market or, indeed, the world in ways that others find delusional? And why do they keep trying, again and again, often after repeated failures and at great personal expense? Neil Seeman is one of those people: an internet entrepreneur steeped in North American start-up culture. He is also the son of one of Canada''s most important brain scientists. Drawing on his own business experience and his father''s research into the brain''s processing of risk and reward, Seeman explains the entrepreneurial mindset-the world''s primary wealth creation engine-is in fact a form of addiction. The highs experienced by individuals when they are solving problems or making breakthroughs are so enormously generative and exciting, and the lows so tormenting and debilitating, that they live on an unsustainable hamster wheel of constant striving and often wind up destroying the very things that they helped create. With compassion and deep insight, he suggests ways in which the vital energies of the entrepreneurial class can be directed in A more constructive and sustainable manner.

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Book SynopsisThe sequel to the highly successful Don't Read This Book - Time Management for Creative People.Like its predecessor, it uses the "To Don't List" method to help you make the right choices — choices that help you achieve your goals as a creative entrepreneur.Don't Buy This Book walks through the necessary steps: testing your idea, getting it ready for business, and building on it. It covers everything you need to get started or improve your business as a creative and offers practical exercises to clarify who you want to be as an entrepreneur.

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Book SynopsisThis book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience.Trade ReviewSuccess in sports is hard. Success in sports entrepreneurship is damn hard. My former player Christopher Mumford explores not where the ball is but where the ball will be in sports business. A fascinating read, especially the personal stories and insights. -- Anson Dorrance, UNC Chapel Hill women’s soccer coach, 22 NCAA Championships, USWNT coach, World Cup winnerChristopher Mumford has written a book that intersects athletics and entrepreneurship in an entertaining and educational way. There are lessons to be learned about both, but he’s masterfully intertwined the two to support those brave enough to start an entrepreneurial journey in sports. -- John Hill, evangelist/keynote speaker, TechStarsChristopher Mumford is a real-deal entrepreneur. In this book, he helps us better understand how sport and entertainment are blending together in both live events and the digital world. Featuring insightful personal stories and interviews, Sports Entrepreneurship provides a practical process to help new founders start businesses. -- Bernard Bell, executive director, Shuford Program in Entrepreneurship, University of North Carolina at Chapel HillThis book is a game-changing resource that democratizes engaging in sport entrepreneurship. Mumford has crafted a masterful blend of quality research, practical advice, compelling anecdotes, and expert insights resulting in a refreshingly engaging read that feels like personal mentorship from a seasoned industry veteran. Whether you have a background in sport business or are completely new to the field, this book is a must-read; you’ll find yourself feeling empowered, inspired, and well equipped to embark on your own journey. -- Erianne Weight, president, North American Society for Sport ManagementThis is a good book. It explores high-potential growth areas and provides a process for validating those opportunities. * Brian Langis blog *Table of ContentsAcknowledgmentsPrefaceIntroduction1. Analytics2. Sports Betting3. eSports4. Youth Sports5. Fitness6. Fan Experience7. Discover8. Ideate9. Validate10. Accelerate11. Final ThoughtsIndex

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Book SynopsisWant to start your own business, but not sure where to begin? 'Mind Your Business' is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customised roadmap for your business. This book is for aspiring entrepreneurs who are driven, ambitious, creative and determined to build a business and life they love.Trade Review“Finally, here is a book that can help you create a roadmap. Literally.” -- Sonja Rasula, Founder & CEO of Unique Markets

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Book SynopsisThe bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.Trade Review"Gerber loves to exhort people to develop powerful visions for their companies." -- Fortune "The power of the E-Myth will transform your business and your life." -- Allan D. Koltin, CPA, President and CEO, Practice Development Institute "The power of the E-Myth will transform your business and your life." -- The John Hancock Insurance Group "Gerber's powerful insights have given thousands of entrepreneurs new control over their businesses." -- Success "Here is, if not the only source of good advice, at least an important source." -- Booklist

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Book SynopsisThe six essential disciplines needed to transform your ideas into real-world successes

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Book SynopsisThe essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship.Table of ContentsPreface xiii Introducing the Disciplined Entrepreneurship Canvas xv What Is the Disciplined Entrepreneurship Canvas, and Why Is It Important? How to Approach the Disciplined Entrepreneurship Canvas Example of Using the Disciplined Entrepreneurship Canvas with Feedback Step 0 How Do I Get Started? Should I? 1 Your Passion Your Team Coming Up with an Idea or a Technology Hybrid Idea: Mix of Market Pull and Technology Push Step 1 Market Segmentation 11 What Is Step 1, Market Segmentation? Why Do We Do This Step, and Why Do We Do It Now? Process Guide Bonus Topic A Practical Guide to Primary Market Research 23 What Is Primary Market Research? Worksheets Step 2 Select a Beachhead Market 39 What Is Step 2, Select a Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Decision for Team to Sign Off on the Beachhead Market Step 3 Build an End User Profile for the Beachhead Market 47 What Is Step 3, Build an End User Profile for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 4 Estimate the Total Addressable Market (TAM) for the Beachhead Market 53 What Is Step 4, Estimate the Total Addressable Market (TAM) for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topics: Bottom‐Up TAM Analysis Step 5 Profile the Persona for the Beachhead Market 65 What Is Step 5, Profile the Persona for the Beachhead Market? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topic: Persona Profiles for Multisided End User Market Step 6 Full Life Cycle Use Case 79 What Is Step 6, Full Life Cycle Use Case? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 7 High-Level Product Specification 87 What Is Step 7, High-Level Product Specification? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Advanced Topic: High-Level Product Brochure Step 8 Quantify the Value Proposition 95 What Is Step 8, Quantify the Value Proposition? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 9 Identify Your Next 10 Customers 101 What Is Step 9, Identify Your Next 10 Customers? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 10 Define Your Core 113 What Is Step 10, Define Your Core? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 11 Chart Your Competitive Position 119 What Is Step 11, Chart Your Competitive Position? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 12 Determine the Customer’s Decision-Making Unit (DMU) 125 What Is Step 12, Determine the Customer’s Decision-Making Unit (DMU)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 13 Map the Process to Acquire a Paying Customer 131 What Is Step 13, Map the Process to Acquire a Paying Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Bonus Topic Windows of Opportunity and Triggers 143 What Are Windows of Opportunities and Triggers? Why Are They Important and Why Now? Process Guide General Exercises to Understand Concept Worksheet Step 14 Estimate the Total Addressable Market (TAM) Size for Follow-on Markets 153 What Is Step 14, Estimate the Total Addressable Market (TAM) Size for Follow-on Markets? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 15 Design a Business Model 161 What Is Step 15, Design a Business Model? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 16 Set Your Pricing Framework 169 What Is Step 16, Set Your Pricing Framework? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 17 Estimate the Lifetime Value (LTV) of an Acquired Customer 175 What Is Step 17, Estimate the Lifetime Value of an Acquired Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 18 Map the Sales Process to Acquire a Customer 181 What Is Step 18, Map the Sales Process to Acquire a Customer? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Example Step 19 Estimate the Cost of Customer Acquisition (COCA) 199 What Is Step 19, Estimate the Cost of Customer Acquisition (COCA)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Step 20 Identify Key Assumptions 209 What Is Step 20, Identify Key Assumptions? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheet Step 21 Test Key Assumptions 215 What Is Step 21, Test Key Assumptions? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 22 Define the Minimum Viable Business Product (MVBP) 221 What Is Step 22, Define the Minimum Viable Business Product (MVBP)? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 23 Show That “The Dogs Will Eat the Dog Food” 225 What Is Step 23, Show That “The Dogs Will Eat the Dog Food”? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercise to Understand Concept Worksheet Step 24 Develop a Product Plan 231 What Is Step 24, Develop a Product Plan? Why Do We Do This Step, and Why Do We Do It Now? Process Guide General Exercises to Understand Concept Worksheets Beyond the 24 Steps 241 What Is Missing in the 24 Steps? Worksheet Exercise Answers 245 Index 253

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Book SynopsisWhether you come to this book as an entrepreneurship student, a corporate manager, someone seeking regenerative social change, or a seasoned creator of new ventures, you already know that entrepreneurship is the primary engine of growth, innovation, and financial self-reliance. What you will discover in this book is that there is a science to entrepreneurshipâa shared logic that can be observed in expert entrepreneurs across industries, geographic locations, and time. We call this logic effectuationâwhich means working with things already within your control to co-create valuable new futures with people who want to work with you.At the heart of the book you will find the four core principles of effectuation that expert entrepreneurs follow when creating new ventures, products, and markets: Start with your means Set affordable loss Form partnerships Leverage contingencies In this book, each of these core principles is explained through cases, stories, thought exercises, and a variety of practical applications.Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!A wealth of thought-provoking material, expert advice, and practical techniques resides in these pages and on the accompanying website: www.effectuation.org.

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Book SynopsisCraig Strong is an experienced Chief Technology & Product Officer, specializing in high growth and innovation, who has grown companies to successful exits and acquisitions. With over 18 years experience and a hands on background in software engineering, he has helped developed products from the ground up from idea to scale within enterprises, SME's and startups and understands the different needs of venture capital private equity and publicly listed companies. Craig is heavily involved with global product development, transformation and innovation utilising Agile and Lean principles through an adaptive management approach. He has worked and consulted for a range of companies across a number of domains companies which include Sky, NowTV.com, Hargreaves Lansdown, Pearson, Financial Times, InsightSoftware.com, Settled, Tracesmart and others. He is a member of the Forbes Technology council and strategic advisor in the tech space. Table of Contents The faces of the Lean Product Lifecyle 1 Introduction 2 Idea 3 Explore 4 Validate 5 Grow 6 Sustain 7 Retire 8 Start Tomorrow Index To the future and beyond

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Book SynopsisIt's time to make your ideas a reality. Because if not now, when? Are you feeling overwhelmed by all the information out there about starting a side hustle? Do you have a great business idea but no clue where to start? Are you looking for advice to help you build the portfolio career you desire?Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew.As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: Cultivating an entrepreneurial mindset Getting clarity on your why, your vision and your mission Defining your customer Conn

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Book SynopsisIn his page-turning and inspiring first book, legendary songwriter and recording artist Jason Derulo shares his 15 rules for finding success in any pursuit, and invites everyoneespecially artists and creatorsto start on their path to greatness.In 2009, an 18-year-old son of Haitian immigrants burst onto music charts with the instant number one song Whatcha Say, which opened with one of the catchiest lines in pop music historythe artist's own name, sung out loud. (You're probably singing it in your head right now! Sorry if it gets stuck there, but that's kind of the point!) In the years since, Jason Derulo has cemented himself again and again, hit after hit, as one of the most consistent and versatile artists alive and a risk-taking force of nature.Sing Your Name Out Loud is the remarkable story of Derulo's come up, told through the fifteen rules he lives bylike working hardest at what comes easiest, taking calculated risks, sticking to a routine, and respecting the numberswhich he cred

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Book SynopsisAsh Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.Trade ReviewA battle-tested approach to building companies that matter. -- Eric Ries, author of THE LEAN STARTUPScaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book! -- Nir Eyal, author of HOOKEDA practical field guide to smarter decision making at the early stages of a business. -- Brad Feld, managing director of Foundry GroupIf you want to build a successful business, you need to take an analytical approach. This book shows you how. -- Gabriel Weinberg, co-author of TRACTIONA smart book for smart founders who seek to make an impact. It will forever change the way you see your project. -- Seth Godin, author of LINCHPIN

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Book SynopsisIan Cooper is one of Europe's most experienced business development consultants, presenters and skills trainers. He is also one of the world's leading advisors specialising in business development within the professional services sector. He has advised and helped over 800 organisations of all sizes over 27 years to attract and win huge amounts of business. Ian is also a successful entrepreneur in his own right having started, developed and run several business ventures. An experienced author, Ian has written and contributed to over 10 books, on a range of topics.   http://www.iancooperfinancialtimesguidetobusinessdevelopmentbook.com/Trade Review “The Financial Times Guide to Business Development is inspirational. It is easy to read, hard to put down and there are absolute gems on every page. Read it and getfired up.” Jonathan Straight, Chief Executive, STRAIGHT plc, former winner of Entrepreneur of the Year Award "This is a game changer for any business wishing to grow and develop. Ian Cooper has a phenomenal understanding of the importance of delivering world class service to your clients and customers. I will encourage all members of the 360 legal group to purchase and treat this as their mantra!"Viv Williams, CEO 360 Legal Group “We have used Ian Cooper’s considerable skills on many occasions and he has shown us how to increase our conversion rate of enquiries to business from 30% to 75%. His new book, The Financial Times Guide To Business Development is almost a pocket book guide to his training, providing a real focus on how to get results. It not only explains what to do, but why, in an entertaining, pragmatic and anecdotal style”. Martyn Morgan, Managing Partner, QualitySolicitors Talbots “This simple no nonsense approach to business development and practical advice regarding customer service provides a recipe for success for any business regardless of size.” Wendy Atkin-Smith, Managing Director, Viking River Cruises UK Limited "It is worth getting this book for the 21 common sense business development truths alone. Painfully brutal in places, these truths should serve as a much needed wake up call, and I have never met a business that wouldn't benefit from applying them honestly to their situation. Ian Cooper has done UK Ltd a great service by spelling them out with such clarity, simplicity and power." Steve Pipe FCA, author of "The UK's best accountancy practices" and "Stress proof your business and your life" and former UK Entrepreneur of the Year "I thought I knew business development inside out. Then I read this witty, informative and practical book, and realised how much I didn't know. If you have a business that needs a boost, then it shows how anyone can become a ninja at business development". Heather Townsend, Author of 'The Financial Times Guide To Business Networking' "The Financial Times Guide To Business Development is thoroughly readable and no nonsense with immediately usable advice on every page. It is classic Ian Cooper ... clear, concise and common sense". Chris Spencer, General Counsel, EMIS Group plc “This book serves as a salient reminder that your business is failing if it doesn’t treat the customer as king in all it does. Packed with amusing anecdotes and practical tips, everyone in business would benefit from the lessons it provides. I challenge anyone to read this book and not find at least one area they can improve". Craig Holt, Chief Executive, QualitySolicitors “Ian Cooper's book is packed with jaw-dropping anecdotes of opportunities lost and custom going begging because suppliers of goods and services have forgotten who their customers are and what they actually want? Ian does not preach or hector but his insights into how business is getting it wrong are delivered with his usual gentle humour". Len Tingle, BBC Political Editor - Yorkshire, veteran BBC broadcaster / writer on business issues. "Considered, down to earth and straight to the point. This guide is a true testament to Ian Cooper's knowledgable and no nonsense approach".Brett Dennis - Marketing strategist for Every1. “Ian CoTable of ContentsContents List Introduction Chapter 1 - The 21 Common Sense Business Development Truths 1. Focus On Converting Leads, Not Just Generating Leads 2. Exceed Customer Expectations 3. Speak To Potential Customers And Clients … And Speak To Them Nicely 4. Be Open For Business 5. Don’t Let Your Administration Get In The Way 6. There’s No Job More Important Than Helping Customers or Clients Part With Their Cash 7. Don’t Let Technology Get In The Way 8. Quality And Word Of Mouth Counts For Everything 9. Actively Strive For Consistency 10. Recruitment Is Part Of Business Development 11. Keep In Touch With Your Existing Customers And Clients 12. Master Social Online Media 13. Test Your Ideas, Concepts And Prices 14. Plan, But Keep Things Simple 15. Take Complaints Seriously 16. Make Your Customer Or Client Environment Appropriate 17. Train Your People To Spot Opportunities 18. Get Out Of Your Office Or Premises And Mix And Mingle 19. Find A Niche And Specialise 20. Model What Works Best 21. Be Squeaky Clean Chapter 2 - Asking The Right Business Questions: A Toolkit For Business Development The 5 Impact Questions The 100 Business Development Questions Chapter 3 - The 20 Business Development Pricing Tools, Truths And Techniques 1. Winning Business Is Not The Most Important Thing – Being Profitable Is. 2. Price Is A Communications Issue, Not A Financial Or Accounting One. 3. Focus On Value And Service And Not Just Price. 4. Bundle In And Include As Much As You Can. 5. Unbundle And Charge Things Separately. 6. Don’t Fall Into The Price Trap. 7. Consider Increasing Your Prices. 8. Use Division And Comparison. 9. Get Others To Justify Your Prices. 10. Price With Guarantees. 11. Price For Specialisation. 12. Price For Profile And Experience. 13. Price Based On Feedback And Testing. 14. Price For Prestige. 15. Price For Know-How. 16. Price With The Competition In Mind. 17. If You Must Have A Loss Leader, Make It Count. 18. Consider Special Deals, Promotions, Sales And Discounts. 19. Price For Easy Payment. 20. Pricing With Magic Numbers. Chapter 4 – Introducing The Business Development Priorities Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. Priority 2 – Develop More Business From Existing Customers And Clients. Priority 3 – Externalise Business Development Efforts To Generate New Opportunities, Leads And Enquiries. Chapter 5 - Priority 1 – Convert Leads, Opportunities And Enquiries Into Profitable Business. The 10 Commandments Of Converting Leads And Enquiries. The 5 Step Conversion System. Chapter 6 - Priority 2 – Develop More Business From Existing Customers And Clients. The Five Golden Rules: Golden Rule 1 – Know Your Customers And Clients. Golden Rule 2 &

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Book SynopsisEntrepreneur and speaker Jess Ekstrom helps readers let go of cynicism and negativity and start viewing their challenges through the lens of opportunity and optimism, showing us how to start seeing the good in the world so that we can become the good in the world.Trade Review'Chasing the Bright Side is essential reading for anyone facing a challenge, in work or in life. With emotion, humility, and humor (and some amazing stories), Jess Ekstrom not only demonstrates how anyone with a dream can eventually persevere, but also shows by example how we all can tap into the passion to do so. It's the book I wish I had read before starting my own entrepreneurial journey, but luckily it's not too late for everyone else. I'll be recommending this book to my own children, to the aspiring entrepreneurs I work with, and to everyone I meet who aspires to find more purpose in their life. It's a page-turner that you won't be able to put down until you've finished but holds lessons that will reveal themselves to you for a lifetime.' Marc Randolph, Netflix cofounder and first CEO'Full disclosure: I am a huge Jess Ekstrom fan! I have seen firsthand her passion, impact, and joy for changing the lives of all she serves. Chasing the Bright Side is more than a blueprint for creating a social and business impact for new and existing leaders; it is a map to changing the world.' Ron Kitchens, CEO of Southwest Michigan First and author of Uniquely You and Community Capitalism'Immerse yourself in Jess Ekstrom's entrepreneurial optimism and allow her remarkable journey to convince you page by page that you can achieve great things in business and life. Jess is one of my favorite girls--her big heart and self-taught tenacity touch thousands of people, making her a genuine hero to those she serves and a leader for the business community to emulate. I've jumped at every chance to feature Jess and her Headbands of Hope mission on national TV because it inspires everyone, regardless of circumstance, to chase the bright side.' Tory Johnson, Good Morning America contributor, New York Times bestselling author, and speaker'Jess Ekstrom exudes what it means to be a Catalyst leader. She's a true hope dealer and is inspiring a new generation of change-makers. Chasing the Bright Side is not just a great book; it's a lifestyle manifesto! If you're looking to be inspired, filled up with hope, and raise your overall optimism quotient, read this book!' Brad Lomenick, former president of Catalyst and author of The Catalyst Leader and H3 Leadership'Jess Ekstrom gives you a window into the soul of entrepreneurial optimism and tenacity in a way no other book does. Her transparency and humor will delight you and embolden you to believe that anything is possible.' Nancy Duarte, CEO and bestselling author'Jess Ekstrom's Chasing the Bright Side will empower you to step up, take risks, and learn by doing. With humor and admirable transparency about her missteps, Jess will inspire you to live with purpose and do important work that has a profound impact on those around you.' Kristen Hadeed, author of Permission to Screw Up and founder of Student Maidand trade;'Optimism is a daily choice. It's not naive or Pollyanna; it's a foundation for success in life. In Chasing the Bright Side, Jess Ekstrom will motivate you see your challenges as opportunities to learn and grow and believe the best is yet to come. Every day you can focus on being positive, working hard, and making others around you better, and Jess's inspiring message will help you get there.' Jon Gordon, bestselling author of The Energy Bus and The Power of Positive Leadership'Optimism is never accidental. Jess Ekstrom knows this better than anyone. I love that she's given practical, encouraging, empowering steps to discovering what it takes to lead with optimism. Read this today if you want to change your tomorrow.' Jon Acuff, New York Times bestselling author of Finish: Give Yourself the Gift of Done'The key to your success is waiting for you inside the pages of Jess Ekstrom's new book, Chasing the Bright Side. She had me highlighting and nodding my head in agreement throughout the entire book. Jess's experience and writing style will have you doing the same. Your success needs an experienced cheerleader, and she's waiting for you in the pages of this book.' Lindsay Teague Moreno, entrepreneur, speaker, and author of Boss Up!'There's no better way to transform your life than by transforming your mind-set. In Chasing the Bright Side, Jess Ekstrom will motivate you to believe that something better is possible and empower you to create lasting positive change. Optimism is a choice, and when you choose to embrace it, there's no limit to the good you can create in your life and in the world.' Jack Canfield, coauthor of the New York Times bestselling Chicken Soup for the Souland reg; series and author of The Success Principlesand trade;'Three things you can control in life are your attitude, your effort, and your actions. If you're ready to see challenges as opportunities for growth, Chasing the Bright Side is the guide you need.' Marie Forleo, author of Everything Is Figureoutable'We often believe we need grit or perseverance to overcome our struggles and our failure, but optimism is the secret ingredient to true success. Jess's inspiring story of resilience and positivity shows us that true optimism is possible, even in our darkest hours. Chasing the Bright Side is a realistic look at how we can shift our mind-set to see the positive and live a life that feels happier.' Tonya Dalton, author of The Joy of Missing Out and CEO of inkWELL Press Productivity Co.

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Book SynopsisThe social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact. This book explores the non-profit role sport plays in society, and demonstrates how social enterprises can both address some of the negative social outcomes of sport and support businesses as they develop their social objectives. The over-arching aim of the book is to focus on how social entrepreneurship in sport is important in developing a better global society.Table of ContentsList of tablesAlso by Vanessa RattenAcknowledgements1. Social entrereneurship in sport: an introduction2. Value creation and social entrepreneurship3. Processes and mechanisms for social entrepreneurship4. Entrepreneurial ecosystems in sport5. Strategies for social entrepreneurship6. Gender and social entrepreneurship in sport7. The future of social entrepreneurship in sportIndex

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Book SynopsisWith its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.Trade Review'This book will be a valuable resource for students in a range of courses related to digital innovation, strategy, and business models, and more generally to any reader interested in these topics. An important element of the book is a series of case studies that will help readers to connect theory to practice. Highly recommended.' Chris Forman, Cornell University'A much-awaited textbook that offers a comprehensive perspective on the cutting-edge knowledge in the realm of digital-driven innovation. The book is a formidable toolkit for both business students and aspiring entrepreneurs to gain a holistic understanding of the shifting innovation and competition dynamics in digital sectors, equipping them with actionable frameworks to craft effective strategies for harnessing the opportunities presented by the digital revolution.' Carmelo Cennamo, Copenhagen Business School'I highly recommend Digital Innovation Strategy as a must-read for anyone involved in, or contemplating, the creation of an innovation strategy in the digital age. In today's business environment, where digitalization is the linchpin of competitive advantage and the key to delivering cost-effective services, this book is a priceless asset. The book guides readers through every stage of this vital activity, offering practical examples that illuminate the process. In an era where digital innovation is paramount, Digital Innovation Strategy is your concise yet comprehensive companion for navigating the digital landscape and ensuring your business remains at the forefront of innovation. Whether you're a seasoned professional or a budding entrepreneur, this book is an essential tool for success.' Rashik Parmar, British Computer Society, The Chartered Institute for IT'An elegant book that combines the rigor of economic thinking with the kind of tangible advice most useful for managers and aspiring entrepreneurs. Professor Leiponen highlights the specificities of information and data markets, why they matter for digital innovation, and how digital innovation should be organized, at both the firm and ecosystem levels. An extremely clear and engaging read!' Tobias Kretschmer, LM University of MunichTable of ContentsPart I. Introduction: 1. What is Special about Digital Business Innovation?; 2. Digital Disruption; 3. Disruptive Communication Networks; Part II. Information Products and Sources: 4. Production of Information Goods; 5. Pricing of Information; 6. Consumption of Information; 7. Building and Commercializing Data Assets; 8. Business Model Design for Information Goods; Part III. Networks: 9. Networks and Systems; 10. Network Competition; 11. Platform Strategies; Part IV. Organizing Digital Innovations: 12. The Inverted Firm; 13. Digital Business Models; 14. Business Model Framework; Part V. Gaining Ecosystem Momentum: 15. Launching a New Digital Business Model; 16. Sources of Competitive Advantage in Digital Ecosystems; 17. Intellectual Property Rights and Digital Technologies.

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Book SynopsisHow to start, grow, and succeed in the food truck business. Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network.Table of ContentsForeword xiiiMatthew Geller Preface xvii Acknowledgments xi Introduction 1 Plan: Preparing for Success 7 Is the Trucker’s Life for Me? 9 Foundations for Success 18 Playing by the Rules 25 Picking a Concept 31 Assembling a Winning Team 49 The Business Plan 51 Raising Money 63 Start: Making It Happen 67 Administrative Necessities 69 Finalizing the Menu 78 Lay Out Your Kitchen 82 Procuring a Truck 87 Picking a Commissary 99 Branding Fundamentals 103 Hiring 109 Picking Vending Locations 112 The Opening Schedule 117 Succeed: Doing One Truck Right 121 Responsible Vending 123 Vending Locations 126 Managing the Team 132 Put It on Paper 135 Watching the Numbers 137 Refining the Menu 142 Social Media 145 Connecting with Customers 150 Seasonality 153 Maintenance 155 Grow: Moving beyond the Truck 157 Growth Opportunities 164 Contract Packing 171 Building the Right Infrastructure 174 Technology 176 Exiting the Food Truck Industry 179 Afterword 183 Appendix A Templates and Worksheets 185 Appendix B Food Truck Regulations, by City 205 Appendix C Social Media Guides 229 Appendix D Interviews with Food Truck Entrepreneurs 233 Notes 263 About the Author 265 Index 267

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Book SynopsisStay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You'll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the jobthis book iTable of ContentsAuthor’s Note xi Introduction xiii Why Sales, Why Now? xiii Who This Book Is For xiv Where This Book Fits In xv What This Book Is Not xv Chapter 1 Developing Your Sales Stack 1 Where Do I Start? 1 Qualifying Leads 2 What’s Your Sales Stack? 4 Chapter 2 List Building: Part 1: Finding and Defining Your Ideal Customer Profile 7 Easy, Nontechnical Web Scraping 10 Deeper Insights into Your Competitors’ Customers 12 Targeting Key Executives, Influencers, and High-Potential Buyers 15 Chapter 3 List Building: Part 2: Defining Your Total Addressable Market (TAM) 17 Enrich Your Customers 18 Meet Your Future Customers 20 Make It Actionable 21 Refine and Optimize the Entire Process 22 Company Databases 22 Chapter 4 List Building: Part 3: Getting in the Door 27 Top-Down and Bottom-Up Targeting 27 Lean on Your Industry Allies 32 Using Twitter to Generate Warm Leads 33 Chapter 5 Uncovering Contact Information 35 Remove Duplicates Early On 35 Pulling Contact Information Directly from LinkedIn 37 E-mail Verification and Enrichment 38 Chapter 6 Lead Research 41 Trigger Event, Alerts, and Researching 43 LinkedIn Advanced Settings and Sales Navigator 44 Chapter 7 Segmenting 49 Where to Start Segmenting 50 But What about Whales? 52 Chapter 8 Outbound E-Mailing and Messaging 55 A/B Testing and Optimizing E-mails 56 Determining Your Perfect Cadence 59 The Services That Power Outbound Sales 61 Sales and Customer Success 68 Quick Tips on Messaging Psychology 68 Chapter 9 Sales Outsourcing 73 Preparing to Hire Virtual Assistants 74 Hiring Virtual Assistants 74 Strictly Sales Development Support 75 Training Your Virtual Assistants 80 Chapter 10 Customer Relationship Management Software 83 Integration Software 85 Chapter 11 Nurturing Leads and Sparking Engagement 89 Using Social Media to Trigger Buyer Activity 89 Make Sure to Follow Up 91 Reactivating Leads 91 Chapter 12 Preparing for and Holding Your First Sales Call 93 Getting and Staying Prepared 94 Properly Qualifying the Prospect 97 Scripting Calls 98 Forget PINs and Access Codes 100 Quick Tips in Sales Psychology 101 Set the Agenda and Stay in Control 102 Let the Passion Out 102 Chapter 13 Navigating the Buying Process and Closing the Deal 105 Rules of Negotiating 105 Creating Equality in Negotiations 106 Don’t Jump to Discounting 107 Handling Objections 108 Demos, Proposals, and Collateral 109 E-Signature Solutions 112 Chapter 14 Business Development 115 The Art of the Introduction 115 Asking for Referrals 120 Chapter 15 Bonus Sales Hacks 123 E-mail Signature 123 Out-of-Office Reply 124 Mix in Some Humor 125 Frenemies 126 Stay Relevant on Twitter and LinkedIn 126 Other Unique Solutions for Hacking Sales 127 Chapter 16 The Wrap-Up 131 Resources and Programs 135 Sales Hacker Programs 135 Suggested Reading for Sales Hackers 135 Acknowledgments 137 About the Author 139 Index 141

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Your New Business 7 Chapter 1: Preparing for Business 9 Chapter 2: Doing the Groundwork 27 Chapter 3: Can You Do the Business? 51 Chapter 4: Testing Feasibility 71 Part 2: Making and Funding Your Plan 93 Chapter 5: Structuring Your Business 95 Chapter 6: Preparing the Business Plan 117 Chapter 7: Getting Help 135 Chapter 8: Finding the Money 147 Chapter 9: Considering Your Mission 175 Chapter 10: Marketing and Selling Your Wares 181 Part 3: Staying in Business 211 Chapter 11: Employing People 213 Chapter 12: Operating Effectively 237 Chapter 13: Keeping Track of Finances 261 Chapter 14: Managing Your Tax Position 287 Part 4: Making the Business Grow 303 Chapter 15: Doing Business Online 305 Chapter 16: Improving Performance 327 Chapter 17: Exploring Strategies for Growth 347 Chapter 18: Becoming a Great Manager 367 Part 5: The Part of Tens 385 Chapter 19: Ten Pitfalls to Avoid 387 Chapter 20: Ten People to Talk to Before You Start 393 Chapter 21: Ten Reasons for Using Social Media 401 Index 411

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting Started with Side Hustles 5 Chapter 1: Joining the Side-Hustle Game 7 Chapter 2: Surveying Your Options 23 Chapter 3: Determining Your Side-Hustle Personality 51 Part 2: Getting Your Side Hustle Up and Running 73 Chapter 4: Putting Your Plans Together 75 Chapter 5: Taking Your Side Hustle for a Test-Drive 95 Chapter 6: Putting Your Side Hustle in High Gear 111 Chapter 7: Running Your Side Hustle Like a Business 123 Chapter 8: Show Me the Money 141 Chapter 9: Keeping Track for You and Everyone Else 163 Chapter 10: Pay Up: Side Hustles and Taxes 179 Part 3: Mastering the Side-Hustle Game 199 Chapter 11: Avoiding Conflicts with Your Day Job 201 Chapter 12: Spinning Off Your Current Side Hustle into a New Side Hustle 229 Chapter 13: Other People and Your Side Hustle 239 Chapter 14: Deciding When to Change Directions or Pull the Plug 259 Chapter 15: Deciding What to Do If Your Side Hustle Gets Really Successful 275 Part 4: The Part of Tens 291 Chapter 16: Ten Tips on Earning Passive Income from Your Side Hustle 293 Chapter 17: Ten Leading Gig Economy Platforms 301 Chapter 18: Ten Signs That You Need to Adjust Your Side-Hustle Strategy 307 Index 315 ntroduction 1 Part 1: Getting Started with Side Hustles 5 Chapter 1: Joining the Side-Hustle Game 7 Chapter 2: Surveying Your Options 23 Chapter 3: Determining Your Side-Hustle Personality 51 Part 2: Getting Your Side Hustle Up and Running 73 Chapter 4: Putting Your Plans Together 75 Chapter 5: Taking Your Side Hustle for a Test-Drive 95 Chapter 6: Putting Your Side Hustle in High Gear 111 Chapter 7: Running Your Side Hustle Like a Business 123 Chapter 8: Show Me the Money 141 Chapter 9: Keeping Track for You and Everyone Else 163 Chapter 10: Pay Up: Side Hustles and Taxes 179 Part 3: Mastering the Side-Hustle Game 199 Chapter 11: Avoiding Conflicts with Your Day Job 201 Chapter 12: Spinning Off Your Current Side Hustle into a New Side Hustle 229 Chapter 13: Other People and Your Side Hustle 239 Chapter 14: Deciding When to Change Directions or Pull the Plug 259 Chapter 15: Deciding What to Do If Your Side Hustle Gets Really Successful 275 Part 4: The Part of Tens 291 Chapter 16: Ten Tips on Earning Passive Income from Your Side Hustle 293 Chapter 17: Ten Leading Gig Economy Platforms 301 Chapter 18: Ten Signs That You Need to Adjust Your Side-Hustle Strategy 307 Index 315 ntroduction 1 Part 1: Getting Started with Side Hustles 5 Chapter 1: Joining the Side-Hustle Game 7 Chapter 2: Surveying Your Options 23 Chapter 3: Determining Your Side-Hustle Personality 51 Part 2: Getting Your Side Hustle Up and Running 73 Chapter 4: Putting Your Plans Together 75 Chapter 5: Taking Your Side Hustle for a Test-Drive 95 Chapter 6: Putting Your Side Hustle in High Gear 111 Chapter 7: Running Your Side Hustle Like a Business 123 Chapter 8: Show Me the Money 141 Chapter 9: Keeping Track for You and Everyone Else 163 Chapter 10: Pay Up: Side Hustles and Taxes 179 Part 3: Mastering the Side-Hustle Game 199 Chapter 11: Avoiding Conflicts with Your Day Job 201 Chapter 12: Spinning Off Your Current Side Hustle into a New Side Hustle 229 Chapter 13: Other People and Your Side Hustle 239 Chapter 14: Deciding When to Change Directions or Pull the Plug 259 Chapter 15: Deciding What to Do If Your Side Hustle Gets Really Successful 275 Part 4: The Part of Tens 291 Chapter 16: Ten Tips on Earning Passive Income from Your Side Hustle 293 Chapter 17: Ten Leading Gig Economy Platforms 301 Chapter 18: Ten Signs That You Need to Adjust Your Side-Hustle Strategy 307 Index 315

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Book SynopsisMergers, acquisitions, and alliances continue to be almost an everyday feature of the contemporary business scene, yet at least half prove to be unsuccessful. The authors show the contribution that psychology can make to our understanding of the merger phenomena - how it affects organizational performance, and how it affects the managers and employees involved. Mergers, Acquisitions and Strategic Alliances is intended as a guide to successful organizational marriage. Great emphasis is placed on the issue of cultural compatibility as it concerns partner selection, integration practices and venture outcomes. The book also focuses on cross-national mergers, acquisitions and joint ventures. With the increasing economic activity within the European Union and between the unions of other countries, there is a need to know more about the corporate and national cultures in these strategic alliances. The authors have drawn upon an extensive body of rTrade Review'This is a complex subject which this clearly written, well constructed guide tackles cogently and thoroughly.' - Personnel Today, January 1996 'The eleven chapters, each enhanced with a bibliography providing an invaluable guide to further reading, are excellent.'Table of ContentsIntroduction: mergers, acquisitions and strategic alliances, a people issue; Overview; Culture and performance; Stages of merger and acquisition; Appendices; Index.

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Book SynopsisNorman M. Scarborough Norman Scarborough is the William Henry Scott III Professor of Entrepreneurship at Presbyterian College, where he has taught since 1979. He is the author of many books and articles. In addition to his track record of publications, Scarborough is recognized as an outstanding teacher, having been named the South Carolina Professor of the Year by the prestigious Council for the Advancement and Support of Education. He has served on the Board of Directors for the United States Association for Small Business and Entrepreneurship (USASBE) and in 2010 was named a USASBE Longenecker Fellow, the organization's highest honor, given to individuals who have made outstanding contributions to the development, furtherance, and benefit of entrepreneurship in their teaching, writing, research, training, and public service. Scarborough is also very active in his local community, donating hundreds of hours each year to nonprofit organizations. In 2005, he Table of ContentsBrief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases

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Book SynopsisThis new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into youTrade ReviewEntrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters. * Vincent Cheng, Lecturer, The Education University of Hong Kong. *The global nature of it is fantastic and will appeal to not only me, but also my students and other teaching staff. The draft manuscript is very up-to-date. There was even mention of COVID-19 and a question based on how a business should respond to it. I believe that to be the most relevant and prevalent factor at the moment, and my classroom interactions suggest it is weighing heavily on students’ minds. I think the content is good. Some of it is excellent. I look forward to seeing the final product and would consider it for my students. * Lauren Gellatly, Sessional Academic, Macquarie University, Australia. *The combination of the case studies along with the pointers to online resources that can help students in starting-up is fabulous. I think this book can really stand out for providing a practical toolkit for students who wish to become entrepreneurs. Compared to other titles, the focus on practical aspects of entrepreneurship…in a simple yet effective manner is the USP of this book. There are some aspects of the current text that I like…but this new book will be a welcome addition to the course for providing clear practical directions if students have entrepreneurial aspirations. * Jagannadha Pawan Tamvada, Associate Professor, University of Southampton, UK. *Table of ContentsPART 1 ENTREPRENEURSHIP 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy 3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas PART 2 START-UP 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix 10. Sales and marketing communications 11. Setting the legal foundations 12. Developing the operations plan 13. Managing risk 14. Recruiting and managing people 15. Financial forecasts and control PART 3 GROWTH 16. From entrepreneur to leader 17. Developing strategy and the business plan 18. Scaling and growth strategies 19. Financing the business PART 4 MATURITY 20. Maturity: Success and failure 21. Family business 22. Corporate entrepreneurship and intrapreneurs

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Book SynopsisThere's no better time than now to start a new business and tap into the power of the LLC LLCs For Dummies is your comprehensive guide to limited liability companies. You'll explore whether an LLC is the right business structure for your business, how to set up a corporate structure and membership, and the best ways of managing an LLC. Author Jennifer Reuting explains the pros and cons of LLCs and shares insider tips on choosing members, selecting a company name, creating and filing Articles of Organization, managing day-to-day operations, and beyond. This updated edition covers all the latest tax and regulatory information, plus new laws that make it more attractive than ever to start your own business. You'll also find real-world advice on customizing your LLC for your specific business needs, creating a great operating agreement, keeping accurate records, and filing the proper paperwork with Uncle Sam. Learn to start a new business by founding a limited Table of ContentsIntroduction 1 Part 1: The ABCs of LLCs 7 Chapter 1: What Is an LLC, Really? 9 Chapter 2: LLCs: Handier Than Duct Tape! 23 Chapter 3: Determining Whether an LLC Is Right for You 45 Part 2: Your First Steps: Forming Your LLC 67 Chapter 4: Making a Few Key Decisions 69 Chapter 5: Creating and Filing Your Articles of Organization 97 Chapter 6: Converting Your Current Business into an LLC 109 Part 3: Structuring Your LLC to Work For You 127 Chapter 7: Tell Uncle Sam How It Is! Choosing How You Want to Be Taxed 129 Chapter 8: Make It Official! Getting Started on Your Operating Agreement 143 Chapter 9: Structuring Your Partnership 159 Chapter 10: Using Your LLC to Attract Investors 183 Chapter 11: Membership Moves: Mastering LLC Transfers 197 Part 4: Running Your Brand-New LLC 213 Chapter 12: Maintaining Your Records (and Sanity) 215 Chapter 13: Making Cents of Taxes 229 Chapter 14: Expanding Your Empire: Going National! 243 Chapter 15: Dissolutions: Every Beginning Has an End 253 Part 5: LLCs on Steroids: Advanced Strategies 273 Chapter 16: Using LLCs to Cover Your Ass(ets) 275 Chapter 17: Protecting Real Estate with LLCs 291 Part 6: The Part of Tens 303 Chapter 18: Ten Good Reasons to Form an LLC 305 Chapter 19: Ten Ways to Keep Your Liability Protection Intact 315 Glossary 323 Index 329

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Book Synopsis

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