Entrepreneurship / Start-ups Books

Book SynopsisA Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world. If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about cre

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Book SynopsisThe Google Story is the definitive account of one of the most remarkable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-five year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scrupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this new and updated edition to celebrate Google’s 10th birthday, David A. Vise has written a new preface and new final chapter which look at further developments since 2005 and how Google will continue to expand and innovate while trying to follow its founders' mantra: DO NO EVIL 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched The Google Story is for you.' Sunday Telegraph 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' The Times

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Book SynopsisHave you ever felt that you're too much of a perfectionist to be productive? Does the prepackaged advice from experts just not work? Then this is the book for you.There is no such thing as a one-size-fits-all productivity plan. The tricks that work for your colleague may not work as well for you. Or perhaps they don't work at all. The fact is that everyone has their own productivity quirks to make them work efficiently and effectively. They just don't know how to crack them.In this innovative guide, Dr Alice Boyes will help you diagnose your unique productivity profile and give you the framework to formulate a powerhouse personalised system. Drawing on groundbreaking research, countless examples, and quizzes in every chapter, this book will help you be the most growth-oriented, most effective and efficient, and most creative and visionary version of yourself.Trade ReviewYes! You can be productive and creative without sacrificing your emo­tional health. In this groundbreaking book, Boyes has created an exciting new paradigm for productivity that is based on your unique self and your psychological well-being. * Guy Winch, TED speaker, author of Emotional First Aid, and cohost of the Dear Therapists podcast *Boyes will show you how to find creative ways to be productive. She goes into detail on how to cultivate a compassionate inner voice and is working with self-compassion in interesting new ways. * Christopher Germer, clinical psychologist, co-creator of the Mindful Self-Compassion program, and author of The Mindful Path to Self-Compassion *The productivity paradigm is shifting, and Alice Boyes is leading the way. In her signature style she integrates practical tools and inspirational wisdom to offer a truly refreshing perspective on what it means to be a productive human being. * Seth Gillihan, clinical psychologist and author of Retrain your Brain: Cognitive Behavioral Therapy in 7 Week *A brilliant, practical handbook to manage the wide-ranging psychological barriers to producing exceptional work. It is an entire master class in creating productive habits, healthy decision-making, anxiety manage­ment, curiosity, self-compassion and creativity. * Dr. Todd B. Kashdan, Professor of Psychology, Director of the Well- Being Laboratory at George Mason University, and author of The Art of Insubordination: How to Dissent and Defy Effectively *Using the latest research on topics like habits, creativity, resilience and emotional health, Boyes has created a guide to productivity that's nurtur­ing, approachable and packed with practical strategies for how you can do your most innovative work and survive your workweek. * Scott Barry Kaufman, author of Transcend and host of The Psychology Podcast *

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Book SynopsisA SUNDAY TIMES BESTSELLER! THE #1 BESTSELLING BUSINESS BIOGRAPHY OF 2022.'Determined, focused and full of heart - this book encapsulates all that has made Sara Davies the powerhouse she is.' Giovanna FletcherFrom student halls to Dragons Den (and Strictly Come Dancing!), this is Sara Davies MBE's story of building her multi-million-pound business from scratch and why we can all make it big.------------------------Sara Davies is the queen of crafts. Whilst working as an intern in a small company, Sara noticed a gap in the industry and decided to pursue it. By the time she left university, she was running a business with a half million-pound turnover from her student bedroom. When she became the youngest of BBC 1's iconic Dragons, that turnover was £25 million. Today, she is one of Britain's biggest business names.In her first book - as full of warmth, wit and wisdom as she is - Sara shares what it took to get there: from manning factories overnight with her mam and dad to hitting the trade shows of Las Vegas alone, armed with little more than ambition and passion.We Can All Make It chronicles everything from what she looks for in a business investment to how she manages to find time to enjoy family life while running an empire. From the buzz of witnessing your latest product sell out, dancing the cha cha as you broadcast live to 96 million American homes, thriving after lockdown to being at the head of the biggest tables, Sara's unique storytelling answers all the questions for women in business today.Praise for Sara Davies'A business whizz' - Radio Times'A brilliant read.' Steph McGovern'Page-turning, inspiring' - Gethin Jones'She is amazing!' - Alison Hammond'Energy, focus, commitment: she's relentless!' - Peter JonesTrade ReviewI knew I loved Sara Davies but I love her even more now I've read this. Page-turning, inspiring, Sara's book has reaffirmed all that I think is most important in life. -- Gethin JonesA brilliant read. Fun, accessible, and whether you are in business or not, there so many take home messages to think about. -- Steph McGovernSara Davies is amazing! -- Alison HammondEnergy, focus and commitment: she's relentless! -- Peter Jones, EntrepreneurDetermined, focused and full of heart - this book encapsulates all that has made Sara Davies the powerhouse she is. -- Giovanna Fletcher

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Book SynopsisSELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS.This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process.De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish.Read Self Made and run your own business without fear of failure.

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Book SynopsisThe one primer you need to develop your entrepreneurial skills.Whether you're imagining your new business to be the next big thing in Silicon Valley, a pivotal B2B provider, or an anchor in your local community, the HBR Entrepreneur's Handbook is your essential resource for getting your company off the ground.Starting an independent new business is rife with both opportunity and risk. And as an entrepreneur, you're the one in charge: your actions can make or break your business. You need to know the tried-and-true fundamentals--from writing a business plan to getting your first loan. You also need to know the latest thinking on how to create an irresistible pitch deck, mitigate risk through experimentation, and develop unique opportunities through business model innovation.The HBR Entrepreneur's Handbook addresses these challenges and more with practical advice and wisdom from Harvard Business Review's archive. Keep this comprehensive guide with you throughout your startup's life--and increase your business's odds for success.In the HBR Entrepreneur's Handbook you'll find: Step-by-step guidance through the entrepreneurial process Concise explanations of the latest research and thinking on entrepreneurship from Harvard Business Review contributors such as Marc Andreessen and Reid Hoffman Time-honed best practices Stories of real companies, from Airbnb to eBay You'll learn: Which skills and characteristics make for the best entrepreneurs How to gauge potential opportunities The basics of business models and competitive strategy How to test your assumptions--before you build a whole business How to select the right legal structure for your company How to navigate funding options, from venture capital and angel investors to accelerators and crowdfunding How to develop sales and marketing programs for your venture What entrepreneurial leaders must do to build culture and set direction as the business keeps growing HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, real-life stories, and concise explanations of research published in Harvard Business Review, each comprehensive volume helps you to stand out from the pack--whatever your role.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisWe are currently experiencing the second wave of an unprecedented global pandemic-the COVID-19 crisis, which is destroying established industries such as tourism and attributing to the death of millions of people worldwide. The authors believe that the pandemic is analogous to the ancient Roman tragedy of Pompeii when the citadel was buried under four to six meters (13 to 20 feet) of volcanic ash and pumice in the eruption of Mount Vesuvius in AD 79. This book is written for business owners, entrepreneurs, leadership, or management teams in public or third sector and professionals who are currently dealing with the COVID-19 epidemic. It offers tools and techniques located in the economics of innovation, other frameworks such as the Fraud Triangle, and the authors extensive experience including rigorous cash management, practical fraud prevention, and detection and advice on implementing and refining corporate governance structures. The book will also be of interest to postgraduate including MBA students and business researchers. The book concludes by summarizing the key theories that can be used to understand the impact of this Pompeii Event and pragmatic solutions to fight COVID-19. The authors argue that organizations rooted in foresight will survive and emerge as future trail blazers. An extensive appendix is also included which outlines the implications for financial reporting.

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Book SynopsisA Wall Street Journal and USA Today bestsellerRon Shaich, founder and former CEO of Panera Bread, shares the lessons he learned from a lifetime of asking what really matters and then making the transformations necessary to bring what really matters to life.Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion–plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a 400-square-foot cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25 percent over two decades, and outperforming both Starbucks and Chipotle. How did Shaich succeed repeatedly in such a notoriously tough industry? By discovering today what will matter tomorrow and never hesitating to undertake sweeping transformations in order to get the job done.Shaich offers clear-headed lessons for the entire life cycle of an enterprise, from bootstrapping a startup to going public to managing large companies to selling a business. And the relevance of his message doesn't end in the boardroom. He challenges readers to grapple with how the business impacts life, sharing his own struggles and setbacks with as much candor as he describes his successes.Telling yourself the truth, knowing what really matters, and getting it done is the path to creating and sustaining a meaningful life, a market-leading business, and even a healthier society. Shaich's reflections are sometimes practical ("Make smart bets"), sometimes philosophical ("Conduct an annual pre-mortem"), often challenging ("You don't own the business, the business owns you"), and always incisive ("You take the money, I'll take control."). Know What Matters is a powerful guide to building transformative businesses while leading a life you respect and leaving a positive impact on the world.Trade Review"…this mix of history, memoir, and business guidance delivers insight on running successful chain restaurants by focusing on customers. Shaich's account of creating fast-casual dining is the most intriguing." — Library JournalAdvance Praise for Know What Matters:"While there are many accounts of enterprises successfully disrupted by their founders, what distinguishes Ron Shaich's book is his willingness to share how his relentless questioning of his companies, even on the heels of their greatest successes, took them to even greater heights. For those of us who have experienced his companies as consumers, competitors, and observers, this book finally describes how his extraordinary track record seems to repeat itself over and over again." — Brad Bloom, cofounder, Berkshire Partners"Ron Shaich is a true pioneer of conscious capitalism—a purpose-driven leader with a relentless focus on the long term and a deep love for the transformative power of business. I've long valued his wisdom in the boardroom and beyond, and I have no doubt that Know What Matters will be instrumental in shaping the next generation of conscious leaders." — John Mackey, cofounder, Whole Foods Market; author. Conscious Capitalism"Know What Matters is packed with practical advice and real-world examples to help readers create businesses of value and lives with meaning." — Steve Case, Chairman and CEO, Revolution; cofounder, AOL"Ron Shaich's Know What Matters is a must-read for entrepreneurs, leaders, and anyone who wants to be more effective in life. Ron was obsessed with delighting his customers and coworkers at Panera long before it was fashionable to do so, and in the process produced a truly amazing 70x return from his IPO in 1991 until he sold Panera in 2017." — Will Danoff, Portfolio Manager, Fidelity Contrafund"Ron Shaich shares his compelling journey from budding entrepreneur to seasoned CEO, navigating the professional and personal twists and turns he's experienced while seeing a compelling idea early on, building it to scale, and then persuading a lot of other people to come along for the ride. The stories in this book are chock-full of enormously valuable lessons for business builders at any stage of their careers." — Danny Meyer, author, Setting the Table"In a decade covering Ron Shaich's career at Panera Bread, I have found him to be thinking ten years in advance of everyone else and usually proven right. He has done this while staying humble, true to himself, and bringing entire teams along for the ride of a lifetime. Read this book if you want to know what true leadership is all about." — Brian Sozzi, Executive Editor, Yahoo! Finance

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Book SynopsisLaunching and growing a business can be unpredictable so a clear vision and a strategy for exit is essential to navigate these choppy waters. If you're not sure where you're going and how to get there, feel weighed down by responsibility and tough decision-making, and struggle to balance work and personal life, Cashing Out is your lifeline. Using the time-tested, actionable APEX methodology for scaling businesses and avoiding common mistakes, this book provides proven strategies for CEOs and for visionary founders who want to sell to private equity and secure a life-changing deal. Cashing Out gives you the tools to: Articulate a clear vision for your business Unlock new levels of cash flow Prioritise your time Scale to a 100m+ valuation Identify and achieve the right private equity exit that fits with your goals

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Book Synopsis**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business'Genuinely fresh and jargon-free' - Financial TimesHow to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen. If you're looking for fulfilment outside the day job, have an idea but don't know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. There's no getting away from it - hustling is hard work - but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you'll find what makes you happy as you build your side hustle.Trade ReviewGenuinely fresh and jargon-free -- Financial TimesWho says making your ideas happen has to be stressful? Tech startup founder Evans takes you through the process in simple steps, emphasising the enjoyment -- Red MagazinePacked full of useful ideas, tips and stories -- Judges of the Business Book Awards 2020It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey. -- Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means BusinessA wonderful manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture. -- Molly Flatt, comment editor at The Bookseller and author of The Charmed Life of Alex MooreLikely to be well-thumbed by all those who come across it. Done is better than perfect - as Bec says, what are you waiting for? -- Anjali Ramachandran, director of Storythings and co-founder of Ada's ListA refreshing approach to the startup hustle, Bec offers a compelling blend of practical advice and inspiration. -- Stuart Clarke, festival director of Leeds Digital FestivalBec Evans cleverly balances the hopeful creativity of a new hustle with sound advice that will help it on its way to reality. It's the book I wish I had when I started my business. -- Cara Holland, founder of Graphic Change and author of How to Draw a Better BusinessBec Evans outlines actionable ways to make your dream of tackling a side project or founding a startup come to life, without sacrificing your financial situation, family, or sanity in the process. Her writing style is informative while remaining upbeat-the book is a very enjoyable read! This is NOT your typical "business book"! -- Jennifer Aldrich, senior manager of design community partnerships, InVisionBec Evans' book opens the mind to a new way of thinking about startups and creativity. It's not a business you are building, it's a life you are discovering - and that is priceless. -- Dr Stephen King, associate professor in enterprise and innovation, University of LeedsStarting a startup is one thing, surviving your startup is a whole other thing. Bec Evans shows you how to build your startups and stay happy and sane. -- Richard Nash, serial entrepreneur and executive coachThis book puts in one place everything that people need to know about starting a business or following a passion for a side project. The presentation is crisp and accessible, the sources and suggestions are top quality and the structure is excellent, and will hopefully launch many people on the path to their own entrepreneurship. -- Ramona Liberoff, investor, mentor and non-executive directorWith this book, Bec has achieved a rare thing - real insights presented in an engaging and accessible way. There are so many useful ideas in this book to support you in taking action. -- Nigel Lockett, professor of entrepreneurship, University of StrathclydeFirst time entrepreneurs often struggle to find the right path. How to Have a Happy Hustle is a thoughtful and comprehensive playbook for turning your ideas into reality. -- Mark Watkins, Founder, BookshipThis is a startup book for human beings, full of useful tips and devoid of the usual macho nonsense. If you want to start something new but keep your friends, your relationships, and your sanity, then this is the book for you. -- Tom Cheesewright, Applied Futurist and author of High Frequency ChangeI found this book really clear and helpful. It's really well organised so you can follow a process to start a side hustle the way startups do it. The author uses plenty of examples from the real world - from famous people to entrepreneurs she's interviewed in the startup scene - which makes it very easy to read and truly enjoyable. -- Mariana Marquez, Startup Pitch Coach & Founder, MetaspeechVery sensible, immediately applicable for anyone wanting to try building a business out of something they love. The tone is perfect: reassuringly expert but totally approachable, like a critical friend. -- Paul-Jervis Heath, Principal, Modern Human

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Book Synopsis***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Starting a business is one of the most exciting things you can do. It’s also one of the most daunting. There’s so much that can go right, and so much that can go wrong.That’s why you need to understand and minimise the legal and commercial risks involved. When your new business is built on rock, you can relax in the knowledge that you won’t lose access to life-changing opportunities or waste time and energy on fighting legal challenges. Instead, you’re free to get on with what you do best — coming up with fresh ideas, finding ways to make them a reality, and selling your products or services to an ever-expanding customer base.This book makes the complicated aspects of start-up law simple. In everyday language, it walks you through the key legal and commercial considerations. Setting up your corporate structure for maximum advantage Discovering your risks and how to minimise them Finding out the best sources of investment Learning how to value your company Negotiating with investors for long-term success MICHAEL BUCKWORTH is a qualified solicitor of the Supreme Court of England and Wales, and the founder of Buckworths (www.buckworths.com), the only law firm in the UK working exclusively with start-ups and high-growth businesses. He has a passion for entrepreneurialism, and has advised countless start-ups over the last ten years. He’s been ‘entrepreneur in residence’ at London South Bank University and University College, London, for several years, and is a regular speaker at industry events.Trade ReviewMichael's book is exactly what every cofounder should have in their locker when embarking on a new venture.Overall the book is a thoroughly comprehensive guide for what to do & what not do when trying to build a sustainable business.Each chapter covers different legal / operational elements that all start ups from ideation to funding ought to be aware of and address.Michael makes the information relatable by ending each chapter with a summary of an example case study of a founder who goes through the regular challenges at each particular stage of getting their business off the ground.The content is in an easily digestible format which is great given the density & complexity of the knowledge being shared. * Amazon *Table of ContentsBuilt on Rock: Table of ContentsBuilding your start-up on rockMeet LucioPART ONE: Launching your business1. Setting up your company: avoid the barriers and traps2. Dodging the pitfalls: identify and manage risk3. Protecting your brand and intellectual property: secure your intangible assets4. Bringing in help: incentivise employees and contractors5. Looking after your liabilities: your customer contract6. Understanding data protection law: use it to your advantagePART TWO: Raising investment7. Where to find funding: the investment landscape8. How to value your company: make your equity go further9. When to raise funds: get your timing right10. Making your business attractive to investors: understand investor tax relief11. Seal the deal: receiving funds and issuing sharesSolid foundationsStart-up checklistThe authorAcknowledgements

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Book SynopsisIs it possible to run a successful business without sacrificing your mental and physical health?Most business owners and leaders have a habit of overcoming their company’s challenges at the expense of their own wellbeing. They work long hours, try to do too many things, and struggle to reconcile the excitement of the early days with the stress and exhaustion they feel now. Their businesses may be profitable, but those profits have come at a high personal cost. In other words, they’ve run up an emotional overdraft.If this is you, you can be sure that not only is this damaging for your health, it’s also masking some of the issues that need to be resolved in your business. Because reducing your emotional overdraft is as much of a lifesaver for your company as it is for you.While it’s common to feel this way, it’s not inevitable. This book explains why you’ve run up an emotional overdraft and how you can reduce it, so that you can create a healthier relationship with your business, your loved ones, and yourself. In the process, you’ll be helping your company to thrive in ways you could never imagine — and without having to try so hard.Andy Brown is an award-winning adviser and coach for people-based businesses, helping them to grow sustainably and increase their value.Table of Contents Title Page Copyright Page Contents Introduction PART ONE: The Fundamentals 1. What Is an Emotional Overdraft? 2. Do You Have an Emoszqtional Overdraft? PART TWO: Understanding the Emotional Overdraft 3. What Are Emotions, Anyway? 4. Why You Run Up an Emotional Overdraft 5. Monitoring Your Emotional Overdraft PART THREE: How to Reduce Your Emotional Overdraft 6. The 10 Drivers of an Emotional Overdraft 7. Trust 8. Urgency 9. Expectation 10. Duty 11. JFDI 12. Cost 13. At a Loss 14. Load-balancing 15. Empathy 16. Self-worth PART FOUR: Taking it One Step Further 17. Creating and Maintaining New Habits 18. Team Emotional Overdraft Conclusion The Author Acknowledgements Index

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Book SynopsisLay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.Table of Contents Section - ONE: Strategy and purpose; Chapter - 01: Introduction; Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter - 03: Assignment 2:Strategy – the big picture; Chapter - 04: Assignment 3:You and your team; Section - TWO: Market research; Chapter - 05: Introduction; Chapter - 06: Assignment 4:Researching customers; Chapter - 07: Assignment 5:Researching competitors; Chapter - 08: Assignment 6:A plan for market research; Section - THREE: Competitive marketing strategies; Chapter - 09: Introduction; Chapter - 10: Assignment 7:Products and/or services; Chapter - 11: Assignment 8:Pricing; Chapter - 12: Assignment 9:Advertising and promotion; Chapter - 13: Assignment 10:Place and distribution; Chapter - 14: Assignment 11:People, process and physical environment; Chapter - 15: Assignment 12:Competing online; Section - FOUR: Operations; Chapter - 16: Introduction; Chapter - 17: Assignment 13:The selling methods plan; Chapter - 18: Assignment 14:Making, outsourcing and supplies; Chapter - 19: Assignment 15:Legal and regulatory factors; Section - FIVE: Reviewing financing requirements and options; Chapter - 20: Introduction; Chapter - 21: Assignment 16:The sales forecast; Chapter - 22: Assignment 17:Cash-flow projections; Chapter - 23: Assignment 18:The profit and loss account; Chapter - 24: Assignment 19:The balance sheet; Chapter - 25: Assignment 20:Break-even analysis; Chapter - 26: Assignment 21:Estimating financing requirements; Chapter - 27: Assignment 22:Stress testing your business projections; Section - SIX: Business controls; Chapter - 28: Introduction; Chapter - 29: Assignment 23:Financial controls; Chapter - 30: Assignment 24:Sales and marketing controls; Chapter - 31: Assignment 25:Other business controls; Section - SEVEN: Writing up and presenting your business plan; Chapter - 32: Introduction; Chapter - 33: Assignment 26:Writing up and presenting your business plan; Chapter - 34: Index of key organizations and resources for business planning;

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Book SynopsisAs heard on BBC Radio 4's Start The Week. Tired of struggling to make ends meet at the end of the month? Got no clue where to begin with savings and investments? Want to start your own business? It isn't about cutting back on coffee or walking to work, and it definitely isn't about becoming a bazillionaire overnight (sorry). This book isn't going to tell you what you should and shouldn't spend your money on and, sadly, get rich quick schemes are a load of BS. Instead, it combines time-tested, expert advice with fresh insights into how money works today and how you can earn, spend and invest your way towards living your best life. Praise for Alice Tapper: 'The millennial financial guru' Independent 'A brilliant voice in modern finance' Stylist 'A financial game changer' Marie Claire 'Full of practical exercises' Moneywise 'Tapper makes budgeting and getting out of debt seem fun' Daily TelegraphTrade ReviewFull of practical exercises to help you take action... The book sheds light on the big changes and choices that could really make a difference' * Moneywise *Tapper makes budgeting and getting out of debt seem fun * Daily Telegraph *Alice Tapper ought to be labelled as the millennial financial guru. Go Fund Yourself is straight, direct – and also doesn't patronise readers * Independent *

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Book SynopsisWhat is one of the best ways to successfully predict the future? Winston Churchill believed that the further back you look, the further forward you are likely to be able to see. This intriguing book is testimony to this idea. It looks back two thousand years to the Roman Empire to help us to see into our own future. Pugnare tells the story of a people like us in their capacity for creativity and self-destruction, and in the wisdom and foolishness of those whom they chose to govern them. It tells the story of their success, a prosperity that the world had never seen before. And it tells the story of their failure, the one thousand five hundred year long Great Stagnation that followed the self-induced collapse of their world.Trade ReviewFinancial Times - "Fabulous ... one to give to anyone you would like to be less blase about the resilience of our institutions." The Week -"Top ten business book of 2021." Also featured in The Sunday Telegraph, City A.M., The Express, The Actuary, Moneyweek, America Magazine and Cointelegraph.Table of ContentsChapter 1 Introduction 1 Chapter 2 Expansion 8 Chapter 3 Peace 29 Chapter 4 Money 57 Chapter 5 Cities 85 Chapter 6 Prosperity 113 Chapter 7 Life 141 Chapter 8 Chaos 165 Chapter 9 Survival 199 Appendix 217 Additional Reading 219 Acknowledgements 227 List of Illustrations 229 Bibliography 233 Index 251

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Book SynopsisWhile many texts on entrepreneurship and biographies of great entrepreneurs and leaders talk about vision and its importance, few delve into what vision is, how it comes to be, and, how it can be more successfully developed. This book, built on evidence-based research, delves into the entire entrepreneurial visioning process. Starting with understanding the elements which characterize strong and sustainable vision, the authors detail proposed steps, supported by examples and worksheets, that students and entrepreneurs can take to build and implement their vision and, in turn, help put them on the path to build great businesses.Table of ContentsChapter 1: The Entrepreneurial Vision Imperative.- Chapter 2. Understanding Entrepreneurial Vision.- Chapter 3. The motivational roots of entrepreneurial vision.- Chapter 4. Measuring Entrepreneurial Motivation.- Chapter 5. Vision Frameworks based on Motivation.- Chapter 6. Creating Context through Networks: The Role of Early Advisors.- Chapter 7. Creating Context through Networks: Building the Entrepreneurial Team.- Chapter 8. Creating Vision Context through Market Insights: Deep Diving an Industry.- Chapter 9. Creating Market Vision Context: Proactive Market Orientation.- Chapter 10. Creating Market Vision Context: Using Market Learning Tools.- Chapter 11. Market Vision Creation.- Chapter 12. Technology Vision Creation.- Chapter 13. Crafting the Vision Statement.- Chapter 14. Determining the Market Niche Beachhead for Testing your Vision.- Chapter 15. Concept Testing.- Chapter 16. Refining the Vision’s Value-add and Value Proposition- Chapter 17. Willingness-to-Adopt (‘WTA’) Testing.- Chapter 18. Developing your Financial Vision.- Chapter 19. Communicating Your Vision.- Chapter 20. Conclusion: Bringing Your Vision to Life.

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Book SynopsisThere is no doubt that the proliferation of entrepreneurial activity is a current trend. Start-ups enable an effective transformation of knowledge, generating high added value to society. The objective of this book is to address the financing of the entrepreneurial process as a necessary element to articulate a solid business fabric, based on taking advantage of new opportunities. The book is structured in two parts. The first part takes as a reference the lack of financing in the entrepreneurship process and analyses different sources of financing available to entrepreneurs depending on the phase in which the project is located. The second part of the book analyses innovation and its links to the financing of start-ups, addressing the impact of emerging technologies and fintech services and the support of artificial intelligence. Finally, the book concludes with an examination of decentralized finance (DeFi), as an idea that is changing the financial world, giving rise to new financial paradigms.Table of ContentsPart I. Investment Cycles.- Chapter 1. Financing Rounds with Private Capital.- Chapter 2. Angel Investing Startups.- Chapter 3. Crowdfunding: Another Way of Financing My Business.- Chapter 4. A Prospective Analysis of the Advantages of Crowdlending to Startups.- Chapter 5. The Financing of Minority Entrepreneurial Efforts in the U.S..- Chapter 6. Bank Credit in Europe Between Two Crises: From the Great Recession to the COVID 19 Pandemic.- Part II. Startup Innovation.- Chapter 7. Emerging Technologies in Financing Startups.- Chapter 8. ICOs, IEOs and STOs: Token Sales as Innovative Formulas for Financing Start-ups.- Chapter 9. Financing Start-ups Through Artificial Intelligence.- Chapter 10. DeFi & Startups: Revolution in Finance.

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Book SynopsisThis open access book is your key to unlocking your potential as an entrepreneur and impacting the world through your actions.Written by experienced startup guides and backed by rigorous academic research, this book takes you through the essential steps along your entrepreneurial journey.

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Book SynopsisAs of early 2022, seven of the ten largest firms in the world by market capitalization had been funded through various types of entrepreneurial finance. This handbook provides an up-to-date survey of what we know about this significant phenomenon in all its forms, and where our knowledge about it needs to head from here. The handbook embraces a wide range of established and emerging academic and practitioner voices across the globe to explore the theoretical and practical flux and tension in the field. Until recently, most studies have taken a supply side perspective, focusing on the perspective of those who provide funding to new ventures. This book takes a different, demand side perspective, beginning with the entrepreneur and gradually broadening our view to include close by and then more distant funding sources. Following this approach, it is organized into four parts detailing the individual level (founders’ resources, bricolage and bootstrapping, effectuation and portfolio entrepreneurship); the inner circle (informal financing, business groups, incubators and accelerators); the wider world (formal debt, microfinance, venture capital, corporate venture capital, business angels, government funding and family offices); and emerging perspectives (non-Western perspectives, gender, indigenous perspectives, post-conflict and disaster zones and ethics). The introduction considers the general state of the field, while the conclusion takes on additional topics relevant to entrepreneurial finance, such as decentralized finance, big data, behavioral economics, financial innovation and COVID-19, as well as possible ways in which entrepreneurial finance can have a greater impact on other disciplines. This handbook will be a core reference work for researchers, practitioners, and policy makers seeking an up-to-date academic survey of entrepreneurial finance. It can also be used as a primary text in Ph.D. seminars in entrepreneurship, entrepreneurial finance, and finance. Instructors in Master’s level courses in entrepreneurial finance and venture capital will also find the book of benefit.

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Book SynopsisThe publication started with a succinct and brief literature review of the different definitions of the term 'entrepreneurship'. After examining the different conceptual ideas of entrepreneurship, the ecological system of entrepreneurship was identified with a wide array and universe of stakeholders like the state, venture capitalists, non-profit organizations (NPOs), students, universities, instructors/trainers, educators, local communities, bureaucracy, and many other entities.In the East Asian region's desire to tap into entrepreneurship, the economies are also keen to tap on formerly marginalized groups to power up the entrepreneurship game like women, energetic youths and reskilled individuals. Institutes of Higher Learning (IHLs) teaches practical applied learning courses to students and arm them with the necessary skills to tackle the many challenges of being an entrepreneur.Both tangible and intangible barriers to entrepreneurship were discussed in the writing. One of the intangible barriers discussed was the element of mindset. In some of the case studies, it appeared fear of failure was a major mindset barrier to would-be entrepreneurs pursuing their business ideas to actualize them. Measures carried out to remove the stigmatization of failure are discussed in the volume.

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Book SynopsisThis edited book explores how stakeholders play a key part in any entrepreneurial endeavour because of their investment in the outcome. This book highlights that it is important to understand the reason and rationale for stakeholder engagement in entrepreneurship. Furthermore, this book showcases how there are different kinds of stakeholders from businesses directly linked to an entity to others that have a more policy influence on the industry segment. This book demonstrates that it is useful to understand to what extent stakeholders influence entrepreneurial decision making. This book states that most stakeholders tend to take an indirect role in the governance of a business in terms of what strategic decisions are made. This can change in times of crisis or change depending on the nature of the relationship. This book makes the case that stakeholders can take positive action in the form of advice or help.This book asserts that stakeholders who have an ongoing direct role are likely to invest more time and effort in an entrepreneurial endeavour. This book uncovers that it is important to re-evaluate on a continual basis whether the relationship is working and what needs to be done in order to increase efficiency. This edited book focuses on the role of stakeholders in an entrepreneurial context thereby being amongst the first research books to place specific attention on stakeholder management through public and private partnerships. Table of ContentsChapter 1. Stakeholder entrepreneurship: The role of partnerships (Vanessa Ratten)Chapter 2. Stakeholder entrepreneurship: A theory (Vanessa Ratten)Chapter 3. Entrepreneurial Marketing and Its Relationship on Business Competitiveness in Footwear and Agro Industries of Small and Medium Industries (Ma’mun Sarma et al)Chapter 4. The role of stakeholders in thermal tourism: A bibliography review (Fernando Oliveira Tavares et al)Chapter 5. Australian entrepreneurship education: A stakeholder perspective (Esha Thukral and Vanessa Ratten)Chapter 6. Stakeholder innovation (Vanessa Ratten)Chapter 7. Women’s Entrepreneurship in Libya: A Stakeholder Perspective (Naznin Tabassum)Chapter 8. Stakeholder entrepreneurship: Future research suggestions (Vanessa Ratten)

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Book SynopsisLeadership, Harvard Business School professor Archie L. Jones, Jr. explains, is not about title or status, but about influence and impact. Leadership capital consists of the resources you have that can empower you to work with others to achieve your goal.In The Treasure You Seek, Archie L. Jones, Jr. shares his lessons in leadershipfocused on the notion of leadership capital and the 5 Cs (capability, culture, communication, connection, and confidence). Each of the 5 Cs is a tool for readers to develop and deploy leadership capital in order to achieve whatever success means to themtheir treasure. In treating each of the 5 Cs, he lays out his own experience and walks the reader though the building blocks of developing and then leveraging that C.This book is for aspiring entrepreneurswhich, to Archie L. Jones, Jr., just means someone with a dream, whether to start a business and build an empire, start a nonprofit to change the world, or simply to be upwardly mobile and change one's own life. This book is not just for leaders in a narrow sense, but is for those looking to advance in their lives or careers, to take their game to the next level, as well as for coaches who are working with people in this position. Jones' messages have resonated with corporate leaders, aspiring entrepreneurs, and students at many levels across the world.

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Book SynopsisCreative Insecurity is a serial entrepreneur's wisdom on embracing the unknown and bravely asking the question: What am I missing?

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Book SynopsisWhat does it take to find oil in an area where many have tried, but failed? What does it take to design buildings that become prize-winning cultural landmarks? And what can the best architects, oil explorers, business lawyers, journalists, and business developers within banking and trading analysis have in common? Idea Work can provide the answers. This book builds on a four-year research project and describes what extraordinary idea work looks like in practice. The authors take you behind the scenes of some of Norway''s leading companies and show how surprisingly similarly they work when they are working creatively to develop and realise new ideas. The book gives us, for example, a glimpse of how Snøhetta designed the Opera and the 9/11 memorial, and how explorers at Statoil discovered the most oil of all oil companies in the world in 2011. Narratives are presented on how prepping, sketches, pin-ups, drama, wonder, and punk are important aspects of the extraordinary. Examples are supported by theory, placing this book at the forefront of international research. Idea Work will appeal to practitioners as well as students. It recounts engaging stories from actual production processes and combines new theoretical perspectives with practical advice. It will also be of interest to anyone working with development, particularly with developing new ideas. From a professional standpoint, this book is an uncommon contribution to describing and understanding creativity as something collective and grounded in everyday activity.

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Book SynopsisDigital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

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Book SynopsisThis beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.Accompanying online resources for this title can bTable of Contents1. Entrepreneurship in Focus 2. What Makes an Entrepreneur? Traits and Biases 3. Entrepreneurial Characteristics and Contexts 4. From Idea to Start-Up Proposition 5. Start-Up Planning Pathways 6. Start-Up Feasibility Planing I: Using the Business Model Canvas 7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition 8. Start-Up Financial Information 9. Entrepreneurial Finance 10. Entrepreneurial Growth 11. Entrepreneurship Exit 12. Entrepreneurship Policy Workbook 1: Start-Up Desirability and Feasibility Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.

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Book SynopsisJi Qi is one of contemporary China's most successful and imaginative entrepreneurs, who has taken three companies to the 10 billion dollar level in a little over a decade, which is unprecedented in the entreprenuerial world. Rather than knowing how to generate wealth and to lead a company, Ji Qi believes the metaphysical is more important: "Knowledge affects action, the metaphysical determines the physical." This unique book represents the inner journey taken by the author as an entrepreneur - his thoughts and reflections on the meaning of life, work and success. As well as offering a unique perspective on succeeding in the Chinese market, this book provides original insights on Chinese philosophy and weaving that into management and being an entrepreneur in today's world.

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Book SynopsisVaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker(www.vaughanevansandpartners.com). He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.Table of ContentsPart 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!

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Book SynopsisMarty Neumeier is an author, designer, and business adviser. His previous whiteboard books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the top hundred business books of all time for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal map to innovation mastery.    In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures.     Today he serves as Director of Transformation for Liquid Agency in Silicon VaTrade Review"Marty Neumeier does it again: with his finger firmly on the future of branding, he shreds conventional marketing wisdom. Read this book!" -NIRAJ DAWAR, author of Tilt, professor at the Ivey Business School "The Brand Flip will absolutely be the new bible for branding. It goes immediately onto my list of the top books I've ever read." -JOHN SPENCE, AUTHOR OF AWESOMELY SIMPLE AND "TOP 100 BUSINESS THOUGHT LEADER" "An exhilarating dive into the big new truth: companies don't make brands, customers do." -ROBERT JONES, STRATEGIST AT WOLFF OLINS AND PROFESSOR AT UNIVERSITY OF EAST ANGLIA "Timeless marketing wisdom applied to a tricky future." -ROGER MARTIN, MANAGEMENT THINKER, AUTHOR OF THE DESIGN OF BUSINESS "Marty Neumeier is a master storyteller, making this powerful book as enjoyable to read as it is illuminating. The psychology of consumers has fundamentally changed over the last decade. Marty takes the 'daunting' out of the daunting task of adapting to this change." -KIT YARROW, PH.D, CONSUMER PSYCHOLOGIST AND AUTHOR OF DECODING THE CONSUMER MIND Insight! Marty Neumeier brings incisive clarity to that disorienting encounter between real people, societal change, and business strategy. Just flip! -RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "Marty Neumeier brilliantly groks how changes in the 'human capital' of customers can transform the brand equity of products and services. THE BRAND FLIP is the investment manual for marketers who want to make that human capital even more valuable." -MICHAEL SCHRAGE, AUTHOR OF WHO DO YOU WANT YOUR CUSTOMERS TO BECOME? "Get smart: Read THE BRAND FLIP and learn a) why customers want to take over your brand, and b) how to help them do it." -GREG PETROFF, CHIEF EXPERIENCE OFFICER AT GETable of ContentsINTRODUCTION 1 FLIPPING THE BRAND Products –> Meaning Selling –> Enrolling Company identity –> Customer identity Transactions –> Relationships Buyer beware –> Seller beware Tangible –> Immaterial Better products –> Better customers Customer segments –> Customer tribes Brands –> Movements 2 LEADING THE TRIBE Authority –> Authenticity Punishment –> Protection Captive audience –> Engaged participants Customer base –> Fan base Competing –> Differentiating Features –> Experience Story telling –> Story making Cost-based pricing –> Relationship pricing Static brands –> Liquid brands 3 FLIPPING THE CULTURE Value protection –> Value creation Monolithic planning –> Fluid planning Investor rhythms –> Customer rhythms Rigid hierarchies –> Flexible roles Insularity –> Inclusiveness Conformity –> Troublemaking Rivalry –> Collaboration Generic skills –> Branded skills Analysis –> Action 4 DESIGNING THE WAY FORWARD Deciding the future –> Designing the future Grand schemes –> Cheap experiments Certainty –> Empathy Linear process –> Swarming Assumptions –> Testing Compromise –> Common ground Over-choice –> Simplicity Logic –> Magic Satisfaction –> Empowerment THE FLIP CHART RECOMMENDED READING ABOUT THE AUTHOR INDEX

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Book SynopsisThe proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a âœsales bibleâ (Inc.)If your organizationâs success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline â whether youâre a sales or marketing executive, team leader, or sales representative.Based on the acclaimed business model that made Predictable Revenue a runaway bestseller, this powerful approach to B2B prospecting will help you to:â Identify the prospects with the greatest potentialâ Clearly articulate your companyâs competitive positionâ Implement account-based sales development using ideal account profilesâ Refine your lead targeting strategy with an ideal prospect pTable of ContentsForeword by Aaron Ross ixAcknowledgments xiiiIntroduction: Turning Unpredictable into Predictable 1Part I: Target Chapter 1: Internalizing Your Competitive Position 9Chapter 2: Developing an Ideal Account Profile 31Chapter 3: Crafting Ideal Prospect Personas 45Part II: Engage Chapter 4: Crafting the Right Message 61Chapter 5: Getting Meetings Though Prospecting Campaigns 85Chapter 6: (Dis-) Qualifying Prospects 127Part III: Optimize Chapter 7: Measuring and Optimizing Your Pipeline 147Chapter 8: Leveraging the Right Tools 165Chapter 9: Managing Sales Development Professionals 173Chapter 10: Twelve Habits of Highly Successful SDRs 193Conclusion: The Future of Predictable Prospecting 203Appendix: Quick Guide to Predictable Prospecting 205Notes 219Index 225

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Book SynopsisTHE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.''The ultimate entrepreneurship handbook'' - Arianna Huffington Whether you''re an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there''s no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki''s decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. SociTrade ReviewThe Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights -- Arianna Huffington, president and editor in chief, Huffington PostA successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company -- Michael Moritz, Sequoia CapitalThis is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it -- Clayton Christensen, author of 'The Innovator's Dilemma'Anyone trying to change the world should read The Art of the Start -- Wendy Kopp, founder of Teach for AmericaThis is a must-read book for every entrepreneur -- Mark Cuban, owner of the Dallas Mavericks and star of Shark TankThank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. * The Times *

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Book SynopsisThe Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

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Book SynopsisEvery VC wants to find the next billion dollar company to invest in, and every startup wants to become one. Ali Tamaseb set out to find patterns in the backgrounds, methods, and trajectories of these companies, gathering and analyzing 40,000 data points about the 200+ billion dollar companies and the people who founded them. And you'll be surprised by what he discovered:* Half of unicorn founders are over 35;* Most founders don't have any directly relevant work experience in the industry they're disrupting;* There's no disadvantage to being a solo founder;* Sixty percent of billion dollar companies are started by repeat entrepreneurs, many of whom already have at least one $50M+ exit under their belt; and* Over half of these companies were competing with multiple incumbents at the time of their founding.Super Founders gives readers an unprecedented look at what the data tells us about the world's most successful startups and the people who create them. A blend of data, analysis, stories based on exclusive interviews, this book is a paradigm-shifting guide for entrepreneurs and the investment community. You may look more like a Super Founder than you think!

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Book SynopsisChina's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China. Ren Zhengfei is one such entrepreneur, who has become one of China's most revered and inspiring business leaders. His company Huawei Technologies, which was founded in 1987, is today a world-leading supplier of telecommunications equipment and mobile phones that employs over 150,000 people around the world. Low profile and known for his down-to-earth nature, Ren is hugely popular in China. This book tells the story of how he turned Huawei into one of the world's most recognized business brands and the much admired management philosophy behind its success.

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Book SynopsisWHAT DOES IT TAKE TO BE A GREAT LEADER?The ultimate guide to managing your careerâat every level, through every transitionâThe McKinsey Edge culls the best practices of an exclusive group of executives and consultants from McKinsey & Company, the legendary consulting firm that services eighty percent of the worldâs largest corporations. Drawing on his time as an Engagement Manager with McKinsey, Hattori presents rigorously selected, battle-tested tips that will give you the edge you need to up your game, raise your profile, and take your career to the next levelâusing a proven four-step program: Learn more effective ways to get ahead by making multiple self-improvements. Strengthen your skills of communication, connection, and understanding to influence your team and other stakeholders. Increase your productivity and performance using tools that work best for your specific environment. Push yourself further to focusTable of ContentsAcknowledgments xiIntroduction 1 CHAPTER ONE: Building the Better Self 9Get Ahead 10Principle 1 Focus on What Really Matters 11Principle 2 Start with the Hard Stuff in the Morning 15Principle 3 Catch Small Signals and Make a Difference 18Principle 4 Have a 30- Second Answer to Everything 20Principle 5 Frontload Your Project 22Principle 6 Create the Right End Output Image 27Hang Tight 31Principle 7 Smile When You Are Under Stress 32Principle 8 Go Beyond Your Self- Perceived Limit 34Principle 9 Always Imagine the Worst- Case Scenario 37Principle 10 Start Following Up 40Principle 11 Push Back with Less Emotion 42Multiple Reflections 47Principle 12 Be Flexible on the Perception of Your Passion 48Principle 13 “What Would Marvin Do?” Find Your Role Models 51Principle 14 Know What Gives You the Most Energy in Your Day 54Principle 15 Go Jogging to Smell the Flowers 57Principle 16 Create a Commitment Plan 59 Chapter Two: Growing with Others 63Communication 64Principle 17 Always Memorize the First Three Sentences of a Presentation 65Principle 18 Communicate Using Fewer Words 67Principle 19 Pause Three Seconds Before Answering Difficult Questions 69Principle 20 Question More and Talk Less 72Principle 21 Turn No into Yes 75Principle 22 Don’t Show Half- Baked Output 77Connection 79Principle 23 Instantly Find a Connection in the Room 80Principle 24 Be a Giver, Not a Receiver 81Principle 25 Find the Best Intent in People 83Principle 26 Learn Team Members’ Defining Moments and Personal Sides 85Principle 27 Think of Everyone as a Helpful Individual, Not a “Resource” 88Principle 28 Go Out for a Meal with Interesting People Every Week 90Understanding 93Principle 29 Consciously Gauge Your People 94Principle 30 Assign Team Members Meaningful Tasks 96Principle 31 Create Followership Through Deliberate On- the- Job Coaching 98Principle 32 Deliver Feedback Using Positive Criticism 100Principle 33 Please Your Assistants and Support Staff 102 Chapter Three: Excelling in Process Management 105Productivity Themes and Enablers 106Principle 34 Always Prepare an Agenda Before Meetings 107Principle 35 Create “Four Boxes” To Dos 109Principle 36 Focus on Outcomes Not Activities 111Principle 37 Know Your Meeting Modes in Advance 114Principle 38 Proactively Manage E- mail Communication Using the 5D Rules 117Principle 39 Speak Up as Early as Possible 119Principle 40 Create a Minimalist Presentation Tool Kit 122Principle 41 Create an Easy- to- Use Template for Updates 127 Chapter Four: Going the Extra Mile 131The Challenge to Achieve Lasting Growth 132Principle 42 Give Away Knowledge and Tools Unsparingly 133Principle 43 Get Rid of Your Physical Barriers 136Principle 44 Ask the Second Order Questions 138Principle 45 Learn to Write Fewer Notes 141Principle 46 Prepare to Renew Your Life 143Principle 47 Create Your Own “Profile” as a Leader 146 Chapter Five: Become a Thinker and a Writer 149Thinking Sets Leaders Apart 149Marvin Bower on the Value of Writing 151 Appendix I: McKinsey Structure 153Notes 157Index 161

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Book SynopsisIn this saga of brilliant triumphs and magnificent failures, David E. Hoffman, the former Moscow bureau chief for the Washington Post, sheds light on the hidden lives of Russia's most feared power brokers: the oligarchs. Focusing on six of these ruthless men, Alexander Smolensky, Yuri Luzhkov, Anatoly Chubais, Mikhail Khodorkovsky, Boris Berezovsky, and Vladimir Gusinsky,Hoffman shows how a rapacious, unruly capitalism was born out of the ashes of Soviet communism.Trade Review"[Hoffman's] account is the most dramatic and comprehensive yet... What makes this account both devastating and entertaining is the way Hoffman has pieced it together... he has read far and wide, and operated like a probing private eye." (New York Times Book Review) "[Hoffman's] book may well be the most authoritative account we will ever get of the early days of the four true 'oligarchs'... He describes and analyzes so well the methods by which money and power were grabbed in the new Russia." (New York Review of Books) "One of the most vivid and well-researched accounts to date of this tumultuous period in recent Russian history." (Newsweek) "Hoffman makes the tale of the men's rise and fall a masterful blend of adventure and serious, informed analysis." (Foreign Affairs) "In his devastating portrait of the so-called Russian oligarchy...Hoffman's... account provides us with more than its share of instruction...Hoffman brilliantly shows how seemingly halting and insignificant acts finally culminated in changes in a whole society." (Washington Post)"

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Book SynopsisEstablished organizations in the public and private sectors struggle when bringing new, innovative ideas to life. This has resulted in the creation of countless innovation programs and initiatives, with many, perhaps most, failing to deliver meaningful results. Many of these initiatives fail because they do not get the momentum they need early on, they start in the wrong place, or they focus on the wrong problems; and creating the wrong type of initiative can doom it before it launches. This book takes you through a step-by-step approach which will help you select, structure, and create the right type of initiative to nurture new and innovative ideas and ensure they have the best possible chance to succeed. It includes updated insights, and is filled with questions, examples, artifacts, and tools to help you make key choices as you develop a way to ensure new ideas in your organization flourish. It contains information, experience, and anecdotes that will help you identify, anticipate, and overcome not only roadblocks to bringing those ideas to life, but also obstacles to the initiative itself, and includes frameworks to help accelerate your deployment. What You Will LearnHow to build your initiative or program, step-by-step, and measure its effectivenessHow innovative ideas differ, why that's important, and why they require different approachesCommon impediments to innovation and new idea incubation in public and private sector organizations and how to build an initiative that addresses themWhat to consider as you design and structure your approach to bringing new ideas to life whether they are products, programs, or internal projectsHow to lay a solid foundation for your initiative or program to ensure it meets your organization's needs and stakeholder and influencer expectationsThe teams you will need and how to structure themHow to continuously improve your program, framework, toolkit, or initiative to ensure it remains relevant delivers lasting valueWhat you should know before you begin building your initiativeThe steps required to lay a solid foundation for the initiative before you begin building itHow to create the conditions for repeatable innovation, acceleration, or new idea incubationThe book includes a toolkit which contains checklists, frameworks, tools, and ceremonies with step-by-step instructions to help accelerate your journey. It can be read from start to finish, or you can focus on the part, chapter, or even section that meets your immediate needs,

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Book SynopsisIf you’re a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK’s Oxford University to MEF Museum in Argentina – which has been used to secure gifts up to $110m in a single ask.Whether you’re an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you’ll find the answers you’re looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. “One reasonably useful book = one life-saving vaccine.”Trade ReviewNo fundraiser's office should be without this bookI would buy any book by Bernard Ross AND when he co-authors one with the outstanding Clare Segal, I would ensure that I don’t miss it! This amazing duo’s latest book, Making the Ask, does not disappoint.I have been reading up on behavioural science to improve fundraising success for a few years and have had some wins just based on following basic principles. This book was therefore timely and will become an essential read for anyone wanting to maximise income to their non-profits. Although a serious subject and critical to any fundraiser, Ross and Segal’s book is peppered with their inherent humour, making it a fun but vital read. * Amazon *Practical and modern guide to fundraisingMaking the Ask is an excellent update on Ross & Segal's previous work 'The Influential Fundraiser'. It now incorporates the latest learnings from decision science, advancing the already useful psychological and sociological tools from their previous work. The book is a deeply practical and reflective guide for any individual whose job it is to inspire others to change the world through donating money. * Amazon *Table of ContentsAcknowledgements Usual thanks Dedication Preface Background on how the model was developed Several examples anecdotes where the approach has worked Some of the science background and name check Introduction/overviewThis section outlines the key organising principle/model- the 5Ps and how they are interconnected: Passion: how to get yourself, and your donor, into the right mindset to seek and secure support Proposal: how to shape and organise a complex story into one that is salient and simple Preparation: all the key issues you need to consider before you make the call, type the email, prepare the proposalPersuasion: how to handle the interaction with a prospect- a range of psychological techniques to manage the conversationPersistence: you rarely succeed in your first approach- this element explores how to deal with challengesChapter 1: Passion Creating a personal anchor for you and the supporter: getting yourself into a success mindset and your prospects into a [philanthropic mindset Understanding hygiene and motivation factors; understanding Hertzberg-inspired safety and motivation factors Creating your Personal Brand: establishing how you want to come across in the situation- behaviors, appearance, style Chapter 2: Proposal: Organising complex messages: the =mc story framework using key psychological drivers: +/- outcomes and future/present Creating Powerful Propositions: how to chunk your overall need into propositions related to the needs and interests of a prospect Mr Ockham’s Shaving kit: how to ensure you have made your proposition super simple- a key to success Chapter 3: Preparation You can’t always get what you want: dividing up the outcome you want into a LIM-it: Like, Intend and Must. (A range of acceptable outcomes.) Taking the prospect on a journey- how to shape the steps for the prospect towards a positive outcome beyond a successful gift Think Feel Do: at every step you should consider three ?: what info do I want the prospect to know, how do I want them to feel, what do I want them to do? Chapter 4: Persuasion Building rapport: how to build engagement with people who are not like you- the importance of mirror neurons How do people think they decide v how do people actually decide?: System 1 vs system 2 including key unconscious biases VAK: the importance of adapting your language and communication style to match that of the prospect Chapter 5: Persistence The 9 Nos: when ‘no’ doesn’t really mean ‘No, but means ‘ask me a better question... ‘and the importance of Killer Questions Be Resourceful: techniques to recover form challenges call on your Mental Mentors, or adopt a new Perceptual position Learn from the Past: the importance of after action review- answering the three key learning questions Glossary: explanation of key terms and phrases commonly usedFurther Reading: related books and resources to exploreAbout the Authors: some background info and credibility buildingThe book will offer access to a range of complementary bonus material. This will be accessible on-lineHow to be an effective Volunteer Board FundraiserSome specific hints on how to improve the effectiveness of volunteer fundraisersWriting a Case for SupportA more detailed explanation of the =mc Case for Support StructureDeveloping a supporter journeyHow to move a prospect along the stages of the 5P model

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Book SynopsisToday, OPI is known as a global beauty icon, famous for its trend-setting colors, unforgettable shade names, and celebrity collaborations with the biggest stars from film, television, music, and sports. But behind all the glamour is the little-known tale of OPI's unlikely origins-an intimate and inspiring story of a timid schoolgirl who arrives in this country with little money and no English and becomes the business leader and industry game-changer known worldwide as "Suzi, the First Lady of Nails."In I'm Not Really a Waitress--titled after OPI's top-selling nail color--Suzi reveals the events that led her family to flee Communist Hungary and eventually come to New York City in pursuit of the American dream. She shares how those early experiences gave rise to OPI's revolutionary vision of freedom and empowerment, and how Suzi transformed an industry by celebrating the power of color-and of women themselves.

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Book SynopsisAxiom Award Gold Medalist for SalesFrom a leading Yale expert and serial entrepreneur, a radical, principled, and field-tested approach that identifies what’s really at stake in any negotiation and ensures you get your half—so you can focus on growing the pie. Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation?Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together. Seeing the relevant pie will change how you think about fairness and power in negotiation. You’ll learn how to get half the value you create, no matter your size. Filled with examples and in-depth case studies, Split the Pie is a practical and theory-based approach to negotiation. You’ll see how it helped reframe a high-stakes negotiation when Coca-Cola purchased Honest Tea, a company Barry cofounded with his former student Seth Goldman. The pie framework also works for everyday negotiations. You’ll learn how to deploy logic to determine truly equitable solutions and employ empathy to expand the pie and sell your solution. Split the Pie allows both sides to focus their energy on making the biggest possible pie—to have your pie and eat it too.Trade Review“At last, a way to negotiate with a higher purpose, something I have benefitted from over the years. With this book, you, too, can learn this ingenious new way to negotiate.” — Indra Nooyi, former chairman and CEO, PepsiCo, and author of My Life in Full “Barry Nalebuff literally wrote the book on negotiating (this one!). Through his use of real-world examples, Barry shares his tried-and-true strategies that will prepare you for your next negotiation, regardless of the stakes.” — Adam Silver, NBA commissioner “In Split the Pie, Barry Nalebuff shows that what makes someone a highly skilled listener also makes them a good negotiator. I’ll be recommending this book to every couple that sits on my couch.” — Lori Gottlieb, psychotherapist and author of Maybe You Should Talk to Someone “Dispelling misconceptions about power and fairness, Barry Nalebuff lays out a framework for changing the way people approach and facilitate negotiation—in business, politics, and personal relationships. It’s a novel, logical method to dividing the pie that shifts the focus to working together to build a larger pie.” — Ken Chenault, chairman and managing director, General Catalyst, and former chairman and CEO, American Express “A remarkable, two-thousand-year-old yet entirely new approach to negotiation. Read this book and share it with the other side.” — Herb Cohen, author of You Can Negotiate Anything

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Book SynopsisFinancial Times Business Top Title March 2022How could a large collection of small companies, most with fewer than 50 employees, rise to compete with Big Pharma, one of the world''s most breathtakingly expensive and highly regulated industries?Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. Biotech companies have met the challenge by creating nearly 40% more of the most important treatments for previously unmet medical needs. Moreover, they have done so with much lower overall costs. From Breakthrough to Blockbuster: The Business of Biotechnology focuses on both the companies themselves and the broaTrade ReviewWritten with authority * Financial Times *A fascinating guide to the complex business of biotechnology, with deep insights into the key factors, players, interactions and behaviors that have shaped the success of this industry. Suitable as a primer for those with no knowledge of the field, or as a refresher for the cognoscenti. Trigger warning: contains material that may distress pharma management * Sir Gregory Winter FRS, Trinity College, Cambridge University, recipient of 2018 Nobel Prize in Chemistry *A must read for all biotechnology leaders, this is a state-of-the-art analysis of the industry from two of its most successful entrepreneurs and a top business school professor, bringing rigor and actionable insight. * Dr Richard Mason, CEO of Apollo Therapeutics and former head of Johnson & Johnson's London Innovation Center *How is it possible that a few thousand small companies, many of them short-lived, can out-compete the mighty pharma majors at their own game? Understanding this puzzle is of fundamental importance for industry leaders and policy makers alike. This marvelous insider analysis is a must-read. * Stefan Scholtes, Dennis Gillings Professor of Health Management, Cambridge University Centre for Health Leadership & Enterprise *A remarkable synthesis and analysis of the Biotech industry that is a must-read for those trying to develop new life-saving medicines. * Margaret A. Liu, M.D., DSchc, MDhc, FISV, CEO of Pax Therapeutics, and board member, Ipsen, S.A. *Anyone who wants to understand how to leverage ecosystems for innovation in the face of uncertainty must read this rigorous analysis of how biotech companies, investors, government and big pharma have worked together to achieve some of the biggest scientific and commercial breakthroughs of the last century. * Arnoud De Meyer, Professor Emeritus and former President, Singapore Management University *A must read for everybody interested in the medical biotech industry, practically relevant and theoretically sound. * Jürgen Mihm, , Professor of Technology and Operations Management at INSEAD *An outstanding overview of the science and the business of innovative drugs. Students, researchers and policy makers will be immensely benefited from this book. * Mahmud Hassan, Ph.D, Professor and Director, Pharmaceutical Management Program, Rutgers Business School *Table of ContentsList of Figures and Tables Preface Chapter 1: Following the Map of the Genome Chapter 2: The Molecules Chapter 3: The Costly Drug Development Process Chapter 4: The Companies Chapter 5: Biotech-Pharma Alliances Chapter 6: The Biotech Entrepreneur Chapter 7: The Biotech Industry Track Record Chapter 8: The Future of the Biotech Industry Appendix 1 Appendix 2 Bibliography Index About the Authors

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