Description
Book SynopsisThis beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.Written by a recognised expert on entrepreneurship,
Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.Accompanying online resources for this title can b
Table of Contents1. Entrepreneurship in Focus 2. What Makes an Entrepreneur? Traits and Biases 3. Entrepreneurial Characteristics and Contexts 4. From Idea to Start-Up Proposition 5. Start-Up Planning Pathways 6. Start-Up Feasibility Planing I: Using the Business Model Canvas 7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition 8. Start-Up Financial Information 9. Entrepreneurial Finance 10. Entrepreneurial Growth 11. Entrepreneurship Exit 12. Entrepreneurship Policy Workbook 1: Start-Up Desirability and Feasibility Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.
