Description
Book SynopsisLay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of
The Business Plan Workbook guides you through all the necessary steps to constructing a winning business plan. This is a practical run-through of 26 key areas of development of strategic planning. It will allow you to think of these areas in isolation through the use of assignments that ensure you have stress-tested your business proposition. This guide covers how to - Come up with a winning business idea - Complete market and competitive research - Set up a winning marketing strategy - Forecast watertight financials and projections - Define realistic operations and staffing - Deliver an unforgettable pitch to potential backers and investors This new and fully updated edition includes 67 business case studies that show you how successful entrepreneurs have dealt with strategic planning in the past. The content has been streamlined to focus on the most critical parts of business planning, ensuring you spend time where it matters and stay competitive. With new information resources and financial planning consideration, this is an invaluable guide for entrepreneurs, business executives and students.
Table of Contents
- Section - ONE: Strategy and purpose;
- Chapter - 01: Introduction;
- Chapter - 02: Assignment 1:Coming up with a winning idea for your business plan;
- Chapter - 03: Assignment 2:Strategy – the big picture;
- Chapter - 04: Assignment 3:You and your team;
- Section - TWO: Market research;
- Chapter - 05: Introduction;
- Chapter - 06: Assignment 4:Researching customers;
- Chapter - 07: Assignment 5:Researching competitors;
- Chapter - 08: Assignment 6:A plan for market research;
- Section - THREE: Competitive marketing strategies;
- Chapter - 09: Introduction;
- Chapter - 10: Assignment 7:Products and/or services;
- Chapter - 11: Assignment 8:Pricing;
- Chapter - 12: Assignment 9:Advertising and promotion;
- Chapter - 13: Assignment 10:Place and distribution;
- Chapter - 14: Assignment 11:People, process and physical environment;
- Chapter - 15: Assignment 12:Competing online;
- Section - FOUR: Operations;
- Chapter - 16: Introduction;
- Chapter - 17: Assignment 13:The selling methods plan;
- Chapter - 18: Assignment 14:Making, outsourcing and supplies;
- Chapter - 19: Assignment 15:Legal and regulatory factors;
- Section - FIVE: Reviewing financing requirements and options;
- Chapter - 20: Introduction;
- Chapter - 21: Assignment 16:The sales forecast;
- Chapter - 22: Assignment 17:Cash-flow projections;
- Chapter - 23: Assignment 18:The profit and loss account;
- Chapter - 24: Assignment 19:The balance sheet;
- Chapter - 25: Assignment 20:Break-even analysis;
- Chapter - 26: Assignment 21:Estimating financing requirements;
- Chapter - 27: Assignment 22:Stress testing your business projections;
- Section - SIX: Business controls;
- Chapter - 28: Introduction;
- Chapter - 29: Assignment 23:Financial controls;
- Chapter - 30: Assignment 24:Sales and marketing controls;
- Chapter - 31: Assignment 25:Other business controls;
- Section - SEVEN: Writing up and presenting your business plan;
- Chapter - 32: Introduction;
- Chapter - 33: Assignment 26:Writing up and presenting your business plan;
- Chapter - 34: Index of key organizations and resources for business planning;
