Description
Book SynopsisThis new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.Drawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today's entrepreneurs.
Entrepreneurship and Small Business will help you to:- Learn what makes entrepreneurs tick with brand new
Get into the Mindset video interviews and an exploration of entrepreneuial character traits- Seamlessly incorporate multimedia content into you
Trade ReviewEntrepreneurship and Small Business adopts quite a different approach in delivering entrepreneurship such as it integrates strategic management thinking approaches for start-up and small business growth. The content is relevant and updated. The presentation of topics is systematic and appropriate. Cases, activities, group discussion questions and references are all provided for effective student learning. Not only commercial but also social enterprises are included for explanation of entrepreneurial concepts and skills in the chapters. * Vincent Cheng, Lecturer, The Education University of Hong Kong. *
The global nature of it is fantastic and will appeal to not only me, but also my students and other teaching staff. The draft manuscript is very up-to-date. There was even mention of COVID-19 and a question based on how a business should respond to it. I believe that to be the most relevant and prevalent factor at the moment, and my classroom interactions suggest it is weighing heavily on students’ minds. I think the content is good. Some of it is excellent. I look forward to seeing the final product and would consider it for my students. * Lauren Gellatly, Sessional Academic, Macquarie University, Australia. *
The combination of the case studies along with the pointers to online resources that can help students in starting-up is fabulous. I think this book can really stand out for providing a practical toolkit for students who wish to become entrepreneurs. Compared to other titles, the focus on practical aspects of entrepreneurship…in a simple yet effective manner is the USP of this book. There are some aspects of the current text that I like…but this new book will be a welcome addition to the course for providing clear practical directions if students have entrepreneurial aspirations. * Jagannadha Pawan Tamvada, Associate Professor, University of Southampton, UK. *
Table of ContentsPART 1 ENTREPRENEURSHIP 1. Entrepreneurship: The social and business revolution 2. The economics of entrepreneurship and public policy 3. The entrepreneurial mindset 4. Recognising business opportunities 5. Researching business ideas
PART 2 START-UP 6. Lean methodologies and business model frameworks 7. Developing the business model 8. Market segments and value propositions 9. Developing the marketing mix 10. Sales and marketing communications 11. Setting the legal foundations 12. Developing the operations plan 13. Managing risk 14. Recruiting and managing people 15. Financial forecasts and control
PART 3 GROWTH 16. From entrepreneur to leader 17. Developing strategy and the business plan 18. Scaling and growth strategies 19. Financing the business
PART 4 MATURITY 20. Maturity: Success and failure 21. Family business 22. Corporate entrepreneurship and intrapreneurs
