Entrepreneurship / Start-ups Books

Book Synopsis''Wilfred''s sheer ambition is an inspiration. We can all learn from it.'' - Peter Bazalgette''Based on my career, Wilfred Emmanuel-Jones'' approach to risk can produce huge dividends'' - Nigel Travis, chairman of Dunkin'' Brands and author of The Challenge CultureJeopardy is the single greatest catalyst for making things happen in life.In Jeopardy, award-winning entrepreneur Wilfred Emmanuel-Jones argues that our natural instinct for caution is one of the greatest barriers to making progress in life, and shows how embracing jeopardy is essential if you want to succeed.Drawing on a life that has taken him from a deprived childhood in inner-city Birmingham to becoming one of the nation''s most famous farmers, he demonstrates how we can all go further in life by learning to escape the fears that stop us from achieving our ambitions.Wilfred Emmanuel-Jones is no stranger to jeopardy: he remortgaged his house Trade ReviewWilfred is a one-off; as you'd know if you've ever eaten a Black Farmer sausage, watched any of his TV shows or even listened to one of his political speeches (I've done all three). Wilfred's sheer ambition is an inspiration. We can all learn from it. * Peter Bazalgette *Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends -- Nigel Travis, Chairman of Dunkin' Brands and author of The Challenge CultureThis book will help the reader become positive about overcoming adversity and failure, while ensuring that dreams have a better chance of being achieved. Based on my career, Wilfred Emmanuel-Jones' approach to risk can produce huge dividends. * Nigel Travis, Chairman and CEO of Dunkin' Brands (owers of Dunkin' Donuts and Baskin Robbins) and author of Challenge Culture *

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Book SynopsisBecome your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

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Book SynopsisWhat if being lucky wasn''t just chance but a skill you could master? Learn to identify and act on serendipity to lead a more joyful, purposeful, and successful life! ''A wise, exciting and life-changing book'' Arianna Huffington, author of Thrive ___________________________________________Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. This is the hidden force that rules our universe: serendipity. But what if we could use such unpredictability to our advantage?Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. From couples who met during chance encounters to businesspeople who invented world-changing ideas after a misfire, Dr Busch has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpecTrade ReviewTo fully leverage the discoverability and connectivity that today's mobile networked world enables, you must hone your ability to connect the dots of chance encounters and seemingly random information in creative and productive ways. This book can help you do that - highly recommended! * Reid Hoffman, co-founder of LinkedIn and co-author of 'Blitzscaling' *Christian Busch shows us that understanding how serendipity works can change the way we work and live. Drawing from both cutting-edge science and real-world examples, Connect the Dots is a wise, exciting and life-changing book * Arianna Huffington, author of 'Thrive' *More than just a way to create exciting opportunities, it's the foundation for a more optimistic and meaningful life. An important book for a complicated world * Cal Newport, author of 'A World Without Email' *Christian Busch reveals that luck isn't always dumb. People who can see what others don't - who are awake to the high probability of the improbable - can achieve and contribute in ways their more blinkered colleagues cannot. A bracing and hopeful antidote to a world addicted to efficiency and control * Daniel H. Pink, author of When and Drive *How to create the opportunities for a successful and fulfilling life? Christian Busch shows convincingly that it's more than blind luck in Connect the Dots, which offers excellent practical guidance for all * Paul Polman, former CEO of Unilever and co-founder of IMAGINE *The book has changed my life for the better. During idle moments in which I might previously have second-guessed myself, I am now determined to say something kind, to thank someone, to make a connection -- Mr Porter

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Book SynopsisFinally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else!The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process.This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools. In The7 Secret Keys to Startup Success, you will learn: How to cut legal expenses and manage lawyers How to fire employees and partners without getting sued Patent, trademark and copyright strategies and tricks How to raise money without SEC problems How to avoid the financial “Valley of Death” What “to do” but also “what not to do" to avoid “startup suicide.” Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in Raiders of the Lost Ark meets Bar Rescue or Silicon Valley! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful. In short, The 7 Secret Keys to Startup Success is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!Trade Review“This trailblazing book is packed with the critical business and legal information you need to succeed and is lots of fun as well.”—Byron Dorgan, New York Times bestselling author "An expert offers a comprehensive overview of how to achieve startup success. 'This is not your uncle’s or aunt’s business book,' writes startup veteran Muchow in this work, which, he promises, 'breaks the mold by providing more of the essential, practical, legal, and business information that growing businesses need to succeed.' He covers the basics of incorporating, dividing equity among partners, compensating workers, and raising capital while observing Securities and Exchange Commission regulations. He breaks down these basics under seven broad headings, from planning your startup and finding the right partners to carefully assessing early risks, giving due importance to intellectual property (convincingly described by the author as an essential key to startups), and dealing with workers and managing sales and marketing. Winningly, Muchow illustrates each of these discussions with fictionalized dramatizations—this is a business book with a novel’s amount of dialogue, and here the author is playing to his strength. His scenarios very effectively bring the complexities of his main points to life. He also helps this along with charts and bullet points designed to make the huge amount of information he’s dispensing more digestible. 'Your startup’s like a car,' he writes. 'You, the entrepreneur, are the driver, the shareholders are the passengers, and money built the car and fuels it.' Basic nuts-and-bolts summations like this one run throughout the volume, very much enhancing the pervasive feeling of an experienced older colleague taking readers aside for confidential chats about routes to follow and pitfalls to avoid. Muchow opens his book by pointing out how vital startups and entrepreneurs have been to the American business world. He then expertly balances broader insights with useful, granular operational tactics on the organizational, legal, and ideological levels of a new company. A briskly written, valuable, and confident guide to gaining success in a startup business." —Kirkus Reviews (starred review) “From understanding and protecting intellectual property to legally managing money and avoiding liability in the process of building a new business, David J. Muchow tackles the kinds of hard development questions that many competing business books skim over. He also takes a more comprehensive view of the startup process than many books in the field, that tend to concentrate on the usual subjects like marketing and finance. Perhaps this is because Muchow brings decades of practical and broad experience to a wide range of subjects, being a serial CEO, corporate lawyer, inventor, investor, former prosecutor, and a faculty member for Law, Business, and Entrepreneurship at Georgetown University. "Another difference lies in the book's adventure component, unusual in a business title. Like Rich Dad, Poor Dad, it’s entertaining to read, with a continuing adventure story after each chapter that illustrates the principles in the chapter. The adventure involves Professor Scooter Magee, who travels around in his classic Austin Healey convertible fixing troubled startups. Along the way Scooter fights off mob figures and falls under the spell of a mysterious femme fatale. Think: Professor Harrison Ford in Raiders of the Lost Ark meets Silicon Valley. "The 7 Secret Keys to Startup Success does not guarantee startup success. It does identify common pitfalls and how to avoid them to lead a business from uncertainty onto rock-solid ground. Entrepreneurs contemplating a new startup, and business libraries catering to them, will find The 7 Secret Keys to Startup Success: What You Need to Know to Win just the right blend of specific instruction and overall advice on how to tailor a winning proposal and foster it to fruition.”—Midwest Book Review, D. Donovan, senior reviewer “An instant classic! This is the one book every startup and growing business should have! David Muchow’s an award-winning legal and business expert—and his legal examples read like a John Grisham novel!” —Elizabeth Jia, Arc Moon.co “This is the new Bible for entrepreneurs and growing businesses! No other single reference is as comprehensive or useful in practice.”—Branko Terzic, management consultant; former public company CEO “Most startups run out of time and money in a year or two, and the inventions fail to cross the ‘Startup Grand Canyon’—the huge chasm between an idea and a financially viable business and end up in the ‘Valley of Death,’ the place where companies die by running out of money before they cash flow positive. “Eight out of ten new business fail, but surprisingly too little attention has been paid to why that is. Think of the tremendous economic loss to our country. We could have had thousands more Bill Gates or Steve Jobs, but those potential businesses have been lost. So … The 7 Secret Keys to Startup Success … identifies the causes of these failures and proposed a federal moonshot—an action plan to allow entrepreneurs to go from an idea to commercialization in months, not years.”—Eric Pines, The Business Side of Law in Authority Magazine “David Muchow’s new book provides practical business and legal information to take startups and growing companies step-by-step through what they need-to-do and never-to-do to be successful. It covers the necessary information like marketing, raising money, and management, plus material not available elsewhere, and legal tips and model forms. And it’s fun to read. It’s like Rich Dad, Poor Dad for growing companies. To illustrate the principles in the book, after each chapter there’s an exciting adventure story involving Professor Scooter Magee of Georgetown University who fixes broken startups. Think: Professor Harrison Ford in Raiders of the Lost Ark meets Silicon Valley!” —Ruchika Nijhara, PhD, MBA, CLP, Vice President, Office of Technology Commercialization, webinar interview with David Muchow “[L]earn how to avoid startup suicide. This [book] reads like a novel, not like a business book, which is really kind of cool. t’s like you’re sitting there in the middle of the room watching these characters go at it. This book is going to be good! You’re helping business people!” —Doug Wagner, The Doug Wagner Show, iHeart Radio, WMT News Radio “The 7 Secret Keys to Startup Success is the one book every entrepreneur and growing company should have. David Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, who teaches Law, Business, and Entrepreneurship at Georgetown University, gives you practical business advice and legal tips covering every aspect of entrepreneurship. It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more.” —The Kim Pagano Show, AM 1650 KVTA “David Muchow, GR ’66–’68, has spent decades as an attorney, entrepreneur, investor, and consultant. Now, he has channeled that experience into a hands-on guide: The 7 Secret Keys to Startup Success. It covers a host of practical dos and don’ts—from creating a business plan and courting investors to managing risk and safeguarding intellectual property.” —Beth Saulnier, Cornellians Magazine, Cornell University “David Muchow’s The 7 Secret Keys to Startup Success is a useful guide to newly formed startups and even established companies. It highlights the areas that are often overlooked in the haste to get a business going for the first time and carts tend to be placed before the horse in a rush to get product to market. The book is well-structured; the language is clear and comprehensive. The first three chapters are a step-by-step description of essential legal, organizational decisions faced when incorporating a new business. Presented with a good dose of common sense, the knowledge can save startup promoters many headaches by having all the paperwork in order from the beginning. Topics include: how to select a core team, set up a board of directors, a compensation system, secure protection of IP. The book provides aspiring entrepreneurs the elements to walk safely in the startup minefield and liberate time to concentrate on growing the startup. Worth a look!” —Steve Denning, Forbes contributor, author and independent management consultant professional“Entrepreneurial expert David Muchow just released a book on startup success—with a twist. As a business lawyer and former entrepreneur, DC’s David Muchow encounters a lot of the same questions every day. Questions like: ‘Should I incorporate in Delaware?’ ‘How do I fire an employee without the worry of a lawsuit?’ ‘How can I protect my intellectual property?’ “But as often as he has to answer these and other questions, Muchow hasn’t seen many business advice books that provided entrepreneurs with the answers. ‘There are a couple of thousand business books that come out every year, so it looks on the surface as if you’d have to be pretty crazy to write one,’ Muchow told Technical.ly. ‘But in my practice as a corporate lawyer, handling a lot of entrepreneurs and startup matters, I found it was a huge disconnect between the kinds of questions I get every day from entrepreneurs, and the types of books and resources that are out there.’ “So, the managing partner of the corporate law firm MuchowLaw decided to do something about it by publishing his own unique book in September. The 7 Secret Keys to Startup Success is a 327-page practical guide to both the business and legal aspects of building a startup. It’s currently available at several bookstores and as an e-book. The 7 Secret Keys to Startup Success draws from Muchow’s career, which he said has included working in startups and entrepreneurship for thirty years. “This is Muchow’s fifth published book … For this one, he decided to do something different to engage readers. This book features a fictional character named Scooter Magee (taken from a former nickname of Muchow’s son), a professional at Georgetown University (where Muchow also teaches) who travels around in a 1962 Austin-Healey convertible (the same car Muchow had as a kid) fixing troubled startups. In between mix-ups with the CIA and other entities, each chapter deals with substantive legal and business matters. All in all, it’s a bit Raiders of the Lost Ark meets Silicon Valley, Muchow said. “Through Scooter’s adventures, readers will learn about such basics of building and growing as management, fundraising, marketing, and intellectual property. “‘It just makes it a lot more fun to read,’ Muchow said of the narrative format. ‘This is probably the only business book that has a color picture of The Tombs, a famous restaurant at Georgetown, in it, as well as charts on intellectual property issues.’ “With his new book, Muchow hopes that both brand-new companies and growing ones will find something to learn. Through the lessons, he wants companies to understand the key things they need to focus on and avoid common mistakes that lead to many startups’ demise. He said that he kept the content as practical as he could, with plenty of client stories as examples. ‘And along the way, I hope that they enjoy the ride,’ Muchow said.”—Michaela Althouse, Technical.ly

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Book SynopsisYoung serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial real job. In Never Get a Real Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the real job and empowers young people to take control of their lives and dump their nine-to-fivesor their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology preseTable of ContentsAcknowledgments xiii Foreword Michael Simmons xvii Introduction: Never Get a “Real” Job 1 Who Needs the 9-to-5? 4 I Know You 6 What You Can Expect to Get from This Book 7 All Aboard the Death to the “Real” Job Express! 8 Part One The Breakdown 11 Chapter 1 Everyone Poops. Yours Isn’t Special 13 College: The Drunken Road to Easy Street 16 Dude, Where’s My Dream Job? 17 Welcome to Your “Real” Job, Mr. Janitor 18 The Broken Promise 24 Chapter 2 No One Cares About You—Unless You Make Them Care 29 You are Not Special 32 Claiming to Be a Winner Does Not Make You One 33 You’re Brilliant . . . So What? 34 Lifestyles of the Poor and Vain 34 Shut Up, Pinocchio 35 Put It on My Tab 36 Chapter 3 Darwin + Murphy = Reality 39 Your Business is Not the Exception to Any Rule 42 The Worst-Case Scenario is the Only Scenario 48 No One Will Invest in Your Idea 50 Part Two Building a Foundation 55 Chapter 4 Get Off Your Ass and Start Up! 57 Get Real with Your Finances 60 Those Who Reinvent the Wheel are Doomed to Be Run Over by It 65 What Do You Know, Anyway? 68 Keep It Simple, Stupid 71 The Bottomless Money Pit 74 Can Your SWOT Team Do CPR? 77 Chapter 5 Business Plans Suck 81 Toss the Old-School Business Plan 84 The One-Paragraph Start-Up Plan 90 Chapter 6 To Partner or Not to Partner 99 The Worst Partners for Your Start-Up 102 Don’t Consider Letting Worthless Flaky People Try Out 105 Never Jump Right In: The Water’s Not Fine 110 Part Three From the Ground Up 113 Chapter 7 Act Like a Start-Up, Stupid 115 Surviving a “Real” Day in the Life 117 Get Your Head in the Game, Chump 123 Design Your Entrepreneurial Life 128 “Mind” Your Business 136 Chapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145 Fake It ’Til You Make It 147 The Only Team Your Money Can Buy 155 Do What Makes Cents 164 Cash Flow or Die! 166 Chapter 9 Those Phones Won’t Ring Themselves: The 15 Principles of a Power Seller 173 Come Out! Come Out! Wherever You Are! 175 Sell Like There’s No Tomorrow—Or There Won’t Be 179 Chapter 10 Facebook Isn’t a Marketing Strategy 203 Message before Platform 205 Think Guerrilla, Not Godzilla 220 Conclusion 237 Index 241

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Book SynopsisGood people are your organization''s most critical asset. But what does it really mean to be good?In this groundbreaking book, Anthony Tjan leads a movement to change the way we think about goodness, redefining it as a lifelong, proactive commitment that can be exercised, honed and taught.Packed with practical advice, Good People features interviews with extraordinary innovators, executives, artists, academics, and role models from all walks of life, including Harvard Business School dean Nitin Nohria, Supreme Court justice Sonia Sotomayor and the late master jazz musician Clark Terry.Establishing a new language and framework you can use to evaluate, develop and lead with goodness, Anthony Tjan explains why choosing to work with good people is the only business decision that really matters.''An important book reminding us of the need for leadership to move beyond the individual to the culture of an organization'' Dominic Barton, managingTrade ReviewGood People is the rare book that is both a meditation and a road map. Its advice will help leaders at every level mentor the goodness in others and bring out one's own best self * Daniel H Pink, author of DRIVE and TO SELL IS HUMAN *Good People lends an insightful look at how leadership and culture based on strong values translate into long-term success * Tony Hsieh, author of DELIVERING HAPPINESS and CEO of Zappos *An important book reminding us of the need for leadership to move beyond the individual to the culture of an organization * Dominic Barton, worldwide managing director of McKinsey & Company *Good People not only gives us practical ways to incorporate goodness into our daily lives, it also makes the case for why this is the key to a life of meaning, purpose, and fulfillment * Arianna Huffington, founder and CEO of Thrive Global and founder of THE HUFFINGTON POST *Good People forces readers to thoughtfully consider the people that make the enterprise....a must read for any lifelong student of leadership * General (ret.) STANLEY McCHRYSTAL, coauthor of TEAM OF TEAMS *

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Book SynopsisStructured around the author''s tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be usTable of ContentsPHASE 1: RESEARCH Introduction to the New Venture Creation Framework Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your market and industry Screening process 4. Screening your business idea PHASE 2: BUSINESS MODEL DEVELOPMENT Market segments and value propositions 5. Building your business model 6. Crafting and branding your value proposition Marketing plan 7. Developing your marketing mix 8. Sales and marketing communications 9. Scalability and growth Operations plan 10. Setting the legal foundations 11. Developing your operations plan Resources 12. Recruiting and managing your team 13. Financial resources Financial plan 14. Preparing, validating and using your financial plan PHASE 3: LAUNCH 15. Preparing, validating and using your business plan

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Book SynopsisAre you time-poor but want to be money-rich?Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you through the world of passive income. No complicated plans or tech troubles; just a simple step-by-step approach using Lisa''s simple system to earning money either as a side hustle or as your main business, without ever trading time for money.Covering EVERYTHING you need to know from how to think of an initial idea, develop it, grow an engaged audience, get into a productive groove, launch your product, generate sales and maintain a consistent income from your product, Lisa takes you through it all, with lots of guaranteed laughs along the way! This will be a book you turn to time and again for motivation, inspiration and practical business advice.Trade ReviewA lighthearted and simple look at making money online. It's warm and inviting nature makes you feel like you can do this too and after reading each chapter I was itching to action what I'd learnt. Lisa's approach is the perfect antidote to 'bro marketing'. -- Holly Matthews - No nonsense self development coach and Founder of The Happy Me ProjectLisa has created an actionable, fluff-free, step-by-step guide to the complex and often-murky world of passive income and making money online. -- Elizabeth Goddard - Multi-offer Online Business StrategistMake Money Online is an in depth, thoughtful and thought provoking book not only on 'making money online' but life in the modern day. Lisa has beautifully used stories and real life examples from her life to support the readers understanding and integration of what is truly required to succeed and feel fulfilled in life. Definitely a book to keep close on your shelf along your success journey. -- James Williams - The Growth EdgeActionable, strategic and so inspirational, you will pull a muscle trying to crush your dreams after you read it -- Bushra Azhar - founder of The Persuasion Revolution

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Book SynopsisIdentify your creative mission and fulfill your purpose, guided by an inspiring road map of enthusiastic pep talks, artistic exercises, writing prompts, and a unique archetypal framework.As a bold and unique individual, you arrived on this planet with a sacred, Creative Missiona reason for being that was whispered into your ear before you were born. But when negative forces seem to stifle you, how do you find the clarity, confidence, and resilience to share your gifts with the world? Everyone has the power to become a revolutionary artist. In this guide to unapologetic self-expression and liberation, Shereen Sun, founder of Radiant Wildheart, supports you in finding the deep personal healing that can be found from walking your Divine Purpose Path. With their encouragement and exercises, you will: - discover your Creative Mission and meet your elemental archetype - cultivate your inner artist to align with your values and goals - utilize your naTrade ReviewCalling all creative beings! This is your season. Run—don't walk—into the splendor that is Radiant Wildheart. This magical tome has exactly what you need to rise up to meet the joy-filled, creative frequency that is calling you forward. Don't allow your creative juice to wither on the vine. Step into your radiance and honor your wild heart. Well done! - Abiola Abrams, award-winning author of African Goddess Initiation and African Goddess Rising Oracle

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Book SynopsisLessons for Non-Profit and Start-Up Leaders: Tales from a Reluctant CEO uses the experiences of a real company, Community Connections, to bring to life the practical dilemmas that an organization founded on a mission and guided by a set of ideals must confront and solve if it is to thrive. With no business or financial background, Maxine Harris and her partner Helen Bergman grew a tiny startup into a $35 million business. Through trial and error, they learned how to manage finances, hire staff, overcome barriers, and adapt to changing business models. In Lessons for Non-Profit and Start-Up Leaders, Harris shares her insights, struggles, and mistakes with the goal of helping others who may be starting and running non-profit organizations. She spells out the ways in which creativity, tenacity, and the power of relationships helped her and her partner overcome barriers that often cause start-ups to flounder in their first years of operation. In a humorous and novel twist, the book engages the reader with a series of original fables, each tailored to introduce a business dilemma in the language of “make-believe.” Michael O’Leary provides commentary that places the stories and case studies from Community Connections into a broader context, making the lessons accessible to anyone working in the non-profit or startup sector.Trade ReviewHarris, cofounder of D.C.-based nonprofit Community Connections, and O’Leary, a professor of leadership at Georgetown University’s McDonough School of Business, team up to examine the challenges of establishing a new organization in this informative and thorough exploration. The authors take an unusual approach to their topic by starting each chapter with a fairy tale 'from our collective imagination' that colorfully illustrates a specific business hurdle, such as learning how to hire the right people, overcoming obstacles, or winning over stakeholders. These stories receive titles such as 'A Fable to Reach the Sky,' 'The Magic Ring,' and 'Crossing the Woods.' Each fairy tale is followed by a case study that shows how Community Connections dealt with the issue at hand. By using Community Connections as the sole source for their case studies, the authors impart to readers a solid understanding of how one organization met its challenges. While many business books provide examples from multiple companies in the name of breadth, seldom do readers have the opportunity to explore a sole organization in such depth. * Publishers Weekly *Harris and O’Leary present an interesting, practical guide to the challenges of creating a new organization. They use their experience as a case study, and the book’s eight brief and easy-to-read chapters provide an experiential perspective on the issues the authors faced and the imaginative ways in which they accepted and overcame them. From their original idea to the integration of their creativity, managerial expertise, and organizational leadership, they cleverly, without the lists, charts, and formalities traditionally associated with books of this type, draw on their experiences with the Community Connections endeavor to engage readers in their story and to introduce, illustrate, and blend the application of contemporary organizational theory, principles, and practices into a model for organizational success and sustainability. Although the book is oriented around the not-for-profit business format, the principles and practices used to grow from a start-up organization to a thriving, multimillion dollar, influential company are equally applicable to all entities. Anyone with an entrepreneurial interest will find this a unique, useful introduction and overview. Summing Up: Recommended. Upper-division undergraduates through professionals. * CHOICE *The fables and Case Studies make Lessons for Non-Profit and Start-Up Leaders an entertaining and thought-provoking read and the lessons identified and the solutions delivered are insightful. While these solutions may not work for all situations they offer several options to consider. Overall an interesting and entertaining presentation of the challenges that Maxine faced as CEO and a useful look into how nonprofit businesses see their role. * Oz Rhodes *This is a tale documenting a journey of discovery. The primary author, Maxine Harris, tells a very personal story describing the challenges she encountered in transforming an idea into a highly successful nonprofit organization. Finding that an ever-increasing number of decisions have to be made as the organization increases in size, she realizes that she is the one who has to make them. She discovers that the leadership skills she acquires along the way change her role from that of founder to CEO. The two authors of this book serve as mentors willing to offer essential lessons on what it takes to become an organizational leader. -- Grace Budrys, PhD, Professor Emerita, Sociology and MPH Program, DePaul UniversityAs the CEO of a large not-for-profit organization, the topics that the book covers are the ones that keep CEO’s up at night. The insights and recommendations are focused and meaningful. And I love the fables. -- Kenneth A. Samet, President & CEO, MedStar HealthFor anyone looking to understand and master the art of starting and building a sustainable not-for-profit organization, “Tales From A Reluctant CEO “ is a must read book for you. The combination of deep knowledge, vivid case studies and sage advice that only comes from thirty years of being in the role of CEO will get you to the level of insight found in this new and compelling book by Maxine Harris. Writing with whimsy (fables for each lesson), personal stories, and countless “how to’s” make it a valuable and compelling read. Enjoy "sitting at the side" of and looking over the shoulder of Maxine as she recounts her story and many lessons, and you’ll forever be a better leader. -- James Owen Mathews, Vice Chairman, Healthy Companies InternationalMaxine Harris has written a book that helps navigate an all too common dilemma which has not been addressed enough - the Non-Profit which is created to do good, but must also learn to be a business in order to survive. This is especially common in healthcare. As a woman entrepreneur who has run both for profit and non-profit organizations, this book resonated with my experience. I wish I'd had this book to read when I was first starting out. -- Rebecca Fishman, president, Florida Investment Group, LLCAs someone who's been on the founder's journey, reluctant (or not), I can honestly say Lessons for Nonprofit and Start-Up Leaders is a terrific book for someone thinking about starting a business with a purpose. I really enjoyed the fables, the stories and the wisdom that comes from someone who has lived the friction of real experience. Thanks for the honest reflection on the trials and triumphs of the start-up! -- John Lock, serial entrepreneur, investor and former Market Leader of Global B2B Training at KaplanWhat could be better than a book of fables and stories that also tells the compelling history of a remarkable organization. In their thoroughly engaging and imaginative book. Harris and O'Leary have managed to find just the right blend of theory, practice story, and insight to help any reader navigate the problems inherent in building an organization from the ground up. -- Eric Haseltine, PhD Futurist and author, Former Executive Vice President, Walt Disney ImagineeringTable of ContentsTable of Contents Introduction Every Organization Has a Culture of Its Own: The Beginnings of Community Connections How to Make an Idea Come Alive: Inspiration, Thinking It Through, and Making It Happen Power, Authority, and Responsibility: Who’s in Charge Around Here? Hiring: People to Help with the Work Barriers to Solving Problems: There Must Be a Way Around This Engaging the Outside World: Is Anyone Out There? The Importance of Self- and Organizational Awareness: Taking a Hard Look Preparing for the Future: What’s Next? Conclusion

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Book SynopsisThis book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.Table of ContentsChina's Customers and How to Lead the Trend With Them.- The Face - Accelerating Customer Individuality.- The Family - Enhancing Quality of Life.- The Food - Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China - The Future.

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Book SynopsisGiven the changes in the way business is being conducted today, leadership is increasingly important. John C. Maxwell offers a blend of advice and personal wisdom to show how to increase awareness of your skills when it comes to leading those around you, helping you to help them be better as well.

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Book SynopsisBased on Brown University's highest-rated course - The Entrepreneurial Process - Professor Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method for unleashing your inner entrepreneur.

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Book SynopsisDr Thomas J Stanley is an author, lecturer and researcher who has studied the affluent since 1973. His previous books are the number one New York Times bestseller The Millionaire Next Door and Marketing to the Affluent, and his work is frequently cited in the American media. He lives in Atlanta.Trade ReviewReaders with an entreprenerial turn of mind will devour The Millionaire Mind because it provides road maps on how millionaires found their niches * USA Today *

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Book SynopsisOur generation is something the world has never seen before. Women born between 1950 and 1975 were pioneers in all areas of work and society, yet we have become almost completely invisible except to our families and friends, right at the time the world needs our wisdom, empathy and experience the most.OUR TIME IS NOW!INVISIBLE TO INVALUABLE is a celebration of what midlife women do, who we are and what we are capable of. It''s a rallying cry for us to change the world for the better.With personal stories, exciting research and insights from a cast of inspirational women, Jane Evans and Carol Russell''s manifesto blows open the ageism that''s sidelined midlife women at work and in society, and sets out an empowering vision for a world where we can unlock our full potential. In a collection of chapters that range from the powerful to the playful and from the distant past to a brighter future, Jane and Carol show how there is no longer just ''young'' and ''old'' - there is a whole new middle that can be the best time of our lives.Even if we feel like we''ve hit rock bottom, or have disappeared entirely, there is a way back. This book will remind you how far we''ve come, show you what we''re made of, and demonstrate how we can create a better future for all of us.Trade ReviewA great book to give to a mid-life woman who wants to get back into the workforce ... packed with testimonies about the pervasive racism, misogyny and ageism that the authors and their friends and colleagues have encountered. That's not to say the book is depressing. Far from it. Like many women in their 50s and beyond, Evans and Russell are happy to speak truth to power. It's very refreshing and jargon-free * Financial Times *

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Book SynopsisData science is the foundation of our modern world. It underlies applications used by billions of people every day, providing new tools, forms of entertainment, economic growth, and potential solutions to difficult, complex problems. These opportunities come with significant societal consequences, raising fundamental questions about issues such as data quality, fairness, privacy, and causation. In this book, four leading experts convey the excitement and promise of data science and examine the major challenges in gaining its benefits and mitigating its harms. They offer frameworks for critically evaluating the ingredients and the ethical considerations needed to apply data science productively, illustrated by extensive application examples. The authors'' far-ranging exploration of these complex issues will stimulate data science practitioners and students, as well as humanists, social scientists, scientists, and policy makers, to study and debate how data science can be used more effectively and more ethically to better our world.Trade Review'This book provides an important view of the contextual landscape for data science: the context of related fields of statistics, visualization, optimization, and computer science; the context of a broad range of applications, together with an analysis rubric; the context of societal impacts from dependability, to understandability, to ethical and legal questions. These are critically important factors for any practitioner of data science to understand, and for others to be aware of in evaluating the use of data science.' Daniel Huttenlocher, Massachusetts Institute of Technology'As data science becomes a crucial element in momentous decisions of war and peace, as well as commerce and innovation, it is vital that it rests on sound foundations. This book is an important step forward in that regard, illuminating the context in which data science is practiced. It is essential reading for both data scientists and decision makers.' James Arroyo, Ditchley Foundation'Data science touches every aspect of our modern lives. This book digs into the practical, legal, and ethical challenges that result. It is the only book that's comprehensive in its consideration of the thorny issues arising from the broad application and unprecedented growth of data science. If you do data science, you should read this book.' Michael D. Smith, Harvard University'This book will be essential reading for all data scientists and data teams. The self-contained text explains what students and practitioners need to know to use data science more effectively and ethically. It draws on the authors' years of experience and offers practical insights into data science that complement other books that focus on specific techniques. I'll be referencing and recommending this book for many years to come.' Ben Lorica, Gradient FlowTable of ContentsIntroduction; Part I. Data Science: 1. Foundations of data science; 2. Data science is transdisciplinary; 3. A framework for ethical considerations; Recap of Part I – Data Science; Part II. Applying Data Science: 4. Data science applications: six examples; 5. The analysis rubric; 6. Applying the analysis rubric; 7. A principlist approach to ethical considerations; Recap of Part II – Transitioning from Examples and Learnings to Challenges; Part III. Challenges in Applying Data Science: 8. Tractable data; 9. Building and deploying models; 10. Dependability; 11. Understandability; 12. Setting the right objectives; 13. Toleration of failures; 14. Ethical, legal, and societal challenges; Recap of Part III – Challenges in Applying Data Science; Part IV. Addressing Concerns: 15. Societal concerns; 16. Education and intelligent discourse; 17. Regulation; 18. Research and development; 19. Quality and ethical governance; Recap of Part IV – Addressing Concerns: 20. Concluding thoughts; Appendix. Summary of recommendations from Part IV; About the authors; References; Index.

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Book SynopsisOver the past decade, platforms have spread through many industries and generated an increasing share of the global economy. Many of the world's most valuable companies have adopted a platform-based business model and today, we find that platforms pervade our everyday lives. So far, however, the existing management literature has failed to provide professionals and students with appropriate tools to understand the business models that make those platforms successful. This book offers rigorous analysis of the complexity of platforms, as well as practical strategic guidance and tools to help you deal with this complexity.Written in an accessible style and based on a comprehensive approach, Platform Strategies is self-contained and does not require the reader to have specific prior knowledge. The book is both academically rigorous and a pragmatic and efficient guide, incorporating path-breaking insights from academic research on platforms with real-world applications of cTrade Review"This is THE book for anyone interested in founding, growing, or transforming a business into a platform."Chiara Farronato, Assistant Professor of Business Administration, Harvard Business School"This book is a comprehensive take on the strategies for building platform businesses. It adapts the well-known business theory to the age of platforms and explains the unique characteristics of these businesses using a combination of a theoretical framework and a large set of case examples. Recommended reading for anyone building a platform business."Juho Makkonen, Co-founder and CEO, Sharetribe"As a co-founder and CEO of a platform, I have found this book very helpful to better understand my business and challenges, even after more than 10 years running a platform.The book suggests in its introduction that entrepreneurs actually (and maybe regularly) read strategy books to better run their business. I might be an exception, but I’m not sure this is often the case. It certainly isn’t my case. Why? Probably for multiple reasons like lack of time or interest or even because entrepreneurs don’t even think about it, but I believe that it is mostly because entrepreneurs believe that there is a gap between their reality and what academics think they know about it, too big a gap to get anything useful out of such a book.Well, I think this book might be the exception! The concepts are laid out in simple terms and the book takes a very practical approach. A must-read for platform entrepreneurs (to be) or for 'traditional' entrepreneurs willing to analyze the opportunity to move towards a platform model!"Charles-Albert de Radzitzky, Co-founder and CEO, Spreds"A tour-de-force combination of academic insights and practical relevance, Platform Strategies is a timely and masterful guidebook on value generation through platform business models."Michael Zhang, Irwin and Joan Jacobs Chair Professor, School of Economics and Management, Tsinghua University"Belleflamme and Neysen’s book uses sharp economic reasoning, sound managerial intuition and evocative examples to create a unique offering in the crowded space of books on the platform economy. Structuring the book around the building blocks of Value Proposition, Value Creation and Value Capture, the authors take the reader through the intricacies of digital platforms and how entrepreneurs can navigate on and around platforms. This book is rigorous, entertaining and it leaves the reader with a host of useful prescriptions on how to thrive in the platform economy."Tobias Kretschmer, Professor of Management and Director, Institute of Strategy, Technology and Organization, LMU Munich"A fabulous book. Belleflamme and Neysen translate their deep economic expertise into a concise, complete and highly accessible roadmap for launching and growing a platform business. A must-read for any entrepreneur, executive or business student looking to succeed and thrive in the rapidly evolving platform economy."Arun Sundararajan, Harold Price Professor of Entrepreneurship, New York University; author, The Sharing Economy"Finally! An easy-to-read, pragmatic, and no-nonsense toolbox for entrepreneurs who want to be successful in the booming platform business world!"Bart De Ridder, Intelligent Platform Services Lead France & BeNeLux, Accenture"With Platform Strategies, Belleflamme and Neysen offer us a valuable addition to the ideal library for platform entrepreneurs anywhere. This guidebook is a thorough yet reader-friendly volume, full of actionable principles and examples."Annabelle Gawer, Chaired Professor in Digital Economy, University of Surrey; co-author of The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and PowerTable of ContentsPart I Value Proposition 1. Understanding and activating network effects 2. Co-creating value with platform users Part II Value Creation 3. Assessing a platform’s competitive position 4. Launching a platform: The big challenge Part III Value Capture 5. Monetizing a platform 6. Consolidating and growing a platform

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Book SynopsisSara Williams is a former investment analyst and financial journalist. She has contributed many articles on tax and finance for national newspapers, and for a number of years wrote for Which?, including the Which? Tax-Saving Guide and the Which? Book of Tax. She is also the author of Perfectly Legal Ways to Pay Less Tax. Sara is the former executive chair of AIM-listed media business Vitesse Media Plc, which offers research, digital and social media, and event management in the tax, business and investment areas. Its titles include What Investment, SmallBusiness.co.uk, Information Age, GrowthBusiness.co.uk and Growth Company Investor. She holds qualifications in investment advice and management.Trade Review‘As comprehensive an introduction to setting up a business as anyone could need.' The Daily Telegraph ‘A must for any small business owner.' Federation of Small BusinessesTable of ContentsTable Contents 30 tips for Start Up Success 1. You and your ideas 2. Less than 100 per cent 3. Who will buy? 4. Are you sure? 5. Timing the jump 6. The business plan 7. Getting ready to start 8. Off the peg 9. Franchises 10. Beating the pirates 11. Names and brands 12. Getting the message across 13. Getting new customers 14. Building customer relationships 15. How to set a price 16. Choosing your workplace 17. Professional back-up 18. Getting the right staff 19. Your rights and duties as an employer 20. Your business and the environment 21. Insurance 22. Forecasting 23. Raising the money 24. Staying afloat 25. Moving ahead 26. Not waving but drowning 27. Keeping the record straight 28. Tax 29. VAT 30. Pensions and retirement

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Book SynopsisSuccessful business owners don't hire just for immediate needs. They do so with a focus on future flourishing!

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Book SynopsisI Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories coupled with the author''s expertise will support readers on their own journey to brand success and self-empowerment in work and life.The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, proviTrade ReviewBy sharing her own story, as well as those of other women in business, Kubi illuminates a clear and achievable path to owning your brand. -- Jaz Rabadia MBE, Senior Manager, Energy & Sustainability, Starbucks UKKubi cuts through the noise to give you a clear-sighted view of your brand value and then helps you to maximise its potential. She lives her brand and can help you do the same. -- Maria Purcell, Head Of Commercial Sales, Workplace by FacebookKubi Springer is one of the top five external influencers and brand specialists in the UK. -- Paola Lucktung, Former Global Director, Entertainment & Influencer Marketing, Adidas Group

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Book SynopsisAre you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, Reinventing You, now in paperback with a new preface, provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Branding expert Dorie Clark mixes personal stories with engaging interviews and examples from Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others to show you how to think big about your professional goals, take control of your career, and finally live the life you want.Trade ReviewPraise for Reinventing You: "Reinventing You . . . is a great reminder of how we can be anyone we want to be if we are willing to put in the work." -- Forbes.com "A lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin, and Mark Zuckerberg." -- Economic Times "A valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." -- Fort Worth Star-Telegram "Clark proposes a systematic approach to developing your personal brand." -- Huffington Post

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Book Synopsis*A Sunday Times food book of the year 2019* *A Financial Times Restaurant of the Year 2019* *A Best Food Books of Autumn 2019 pick for the Telegraph* *A Food Book of the Year 2019 for The Week* Have you ever dreamed of quitting your job and starting a business of your own, cooking delicious food to make people smile? Anna Hedworth did. She opened Cook House: an award-winning restaurant housed in two shipping containers. Self-taught chef and proprietor Anna tells the story of how she plucked up the courage to realise her dream – from designing a restaurant, to menu planning, growing her own produce, foraging locally and cooking every day. Cook House is a book filled with more than 100 delicious recipes as well as a story to inspire the millions of others who dream of jumping ship. 'Anna is as impressive in her storytelling as with her food' JEREMY LEE. 'One of my favourite books of the last few years. Recipes I want to cook, things I want to eat... A book that surprised me and delighted me, one that is staying in the kitchen' RACHEL RODDY. 'Anna's food tastes like an idealised version of home to me. I want to cook – and more importantly, to eat – everything in this beautiful book' BEE WILSON. 'Inspiration on every page... This book makes you want to down tools and get cooking' JULIE JONES. 'Anna's enthusiasm bursts from the pages... Cook House made me laugh out loud and hungry. It's brilliant' JAMES WHETLOR.Trade ReviewAnna is as impressive in her storytelling as with her food -- Jeremy LeeInspiration on every single page... This book makes you want to down tools and get cooking' -- Julie JonesAnna's enthusiasm bursts from the pages... Cook House made me laugh out loud and hungry. It's brilliant' -- James WhetlorAnna's food tastes like an idealised version of home to me. I want to cook – and more importantly, to eat – everything in this beautiful book -- Bee WilsonOne of my favourite books of the last few years. Recipes I want to cook, things I want to eat... A book that surprised me and delighted me, one that is staying in the kitchen' -- Rachel RoddyEating at the Cook House feels like you are sitting in Anna Hedworth's kitchen * Olive Magazine *Gems don't come much more hidden than Cook House * Guardian *One of the 25 coolest restaurants in Britain * The Times *Imaginative, modern and "on trend" without being rootless or discordant * Daily Telegraph. *Her essays on the business are sprinkled with delicious recipes for the kind of food I'd happily eat every day * Sunday Times. *This book is full of recipes showcasing her inventive yet down-to-earth cooking, but also tells the inspiring tale of how she followed her dream to become a restaurateur * The Week *Filled with recipes that really make you want to cook * Forbes *

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Book SynopsisMAKE YOUR BUSINESS BETTER FOR THE PLANETThe Green Start-Up is an essential toolkit for the modern-day entrepreneur. As issues around climate change and environmental impact become more urgent, businesses and start-ups must work harder then every before to operate in a greener, more sustainable way, for the benefit of both themselves and the planet. Environmental trailblazer Juliet Davenport OBE leads us through the most pressing questions facing any company so that we can do just that. From how to fuel the business to how to hire ethically; from how to marketing sustainably to delivering your product in an environmentally friendly way. The Green Start-Up not only finds answers to these questions, but showcases experts and brilliant business innovators who are doing things differently: who are showing that green businesses can even be beneficial for the planet.The very first book of its kind that blends environmentalism with entrepreneurship, The Green Start-Up will help turn the dial on the most pressing questions facing founders today, and demonstrate that businesses can still make a profit while also looking after the planet.'AN ESSENTIAL, FACT- AND FUN-PACKED GUIDE FOR ALL INNOVATORS' - MELISSA HEMSLEY'AN EXCELLENT PRIMER FOR ALL THOSE PLANNING TO SET UP THEIR OWN BUSINESSES' - CHRIS GOODALL

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Book SynopsisTHE TOP 10 SUNDAY TIMES BESTSELLER* With a Foreword by Sir Bob Geldof * 'Essential: full of heart, honesty, humour and helpful advice' - Sir Richard Curtis CBE'Josh Littlejohn is a rockstar of social impact' - Irvine WelshWhen Josh Littlejohn started a small sandwich shop in his home city of Edinburgh, he would never have thought that, within ten years' time, it would be frequented by Hollywood megastars, that he would have opened a string of successful cafés across the UK, and that he would be honoured with an MBE by the Queen. Not to mention raising over £25 million to combat homelessness around the world. And all set in motion by a person in a situation of homelessness, named Pete, walking into his café one day and sheepishly asking for a job. Paying It Forward is part memoir, part manifesto for social entrepreneurship, and part manual for putting purpose ahead of profit. It reveals what social entrepreneurship is and how it can make a difference. How if only 20% of entrepreneurs became social entrepreneurs our world would be in a much better state. How we can 'Calculate Risks', why we should 'Help Just One Person' every day, and that 'If You Don't Ask, You Don't Get'. The path to being social entrepreneur is never a smooth one: Paying it Forward is the compass for finding your own path and making a difference in the world.Trade Review'Throughout this book, you will be taken on a remarkable journey - a journey that encapsulates the power of entrepreneurship and the indomitable spirit of the human heart ... I encourage you to immerse yourself in the pages that follow - to absorb the lessons, insights, and inspiration that Josh so generously shares. May this book ignite a fire within you, compelling you to take action and make a difference in your own unique way.' -- Sir Bob Geldof'Josh Littlejohn is a remarkable man - who has achieved extraordinary things in a really short time. PAYING IT FORWARD is his inspirational manifesto for social change and an important practical manual for living a life filled with purpose. Josh reveals what it takes to be a social entrepreneur and how we can all use our skills and energy to change lives rather than just chase profits. Full of heart, honesty, humour, and genuinely helpful advice, PAYING IT FORWARD is an essential read for our times.' -- Richard Curtis CBE'Josh Littlejohn is a rockstar of social impact. From opening a local coffee shop in Edinburgh to staging The World's Big Sleepout in New York, he has helped countless people. In an era where businesses put profit over people, and politicians offer platitudes but no real change to this system, PAYING IT FORWARD is a much-needed reminder about what is really important. Much more than an appeal to truly value each other - it's a manifesto for practical steps we need to take to enable this to happen.' -- Irvine Welsh'Josh Littlejohn is a brilliant entrepreneur who has poured his heart, soul and energy into helping others - with remarkable results. I have personally slept out for four years running as part of Josh's Big Sleep Out campaigns and in doing so got a tiny glimpse into the harsh realities of homelessness. PAYING IT FORWARD is a fantastic, must-read book for anyone who wants to learn how they can also channel their ambition into changing society for the better.' -- Sir Chris Hoy'From the very first story about Peter, this book draws you into the extraordinary world of paying it forward. Josh makes the case - powerfully - that business and entrepreneurship must become systematic forces for good tackling not just homelessness but the twin evils of environmental degradation and social inequality. It's a serious book - dealing with what capitalism 2.0 might look like. But it is also deeply moving on a human level. I defy you to read the last chapter, Sonny's Story, without a lump coming to your throat. Bravo Josh.' -- Alan Jope, CEO of Unilever'Having been in Social Bite and witnessing first hand the immeasurable difference that Josh has made to the lives of innumerable people, Paying it Forward is an urgent and unmissable call to action that shows how we can all "pay it forward" by dedicating a little more effort and energy into helping others. Read this brilliant book now and start making an impact in the world!' -- Martin Compston

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Book Synopsis'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' ForbesTrade ReviewA true Silicon Valley insider * WIRED *Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand * TechCrunch *Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve the * Forbes *

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Book SynopsisHuman resources are the most important and costliest assets in businesses of any nature and size, no matter where they are based in the world. Talent management is a key managerial function in MNCs and other organisations with a global presence, but its importance in small businesses and start-ups cannot be overlooked.At its most basic level, managing people in small businesses encompasses compliance with the applicable labour laws, hiring, and creating a channel for dealing with employee issues. The price of not having the right employees in a small business can be extremely high. Workers who are inefficient or in the wrong role can have critical consequences on the sustainability of a small business. While most entrepreneurs focus on marketing, finance, operations, and customers in their initial stages, this means that they at times fail to establish and address their HR function and the associated challenges that, if overcome, may help the organisation to meet all of its targets. This book aims to highlight these HR challenges and shed new light on how to answer them.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book Synopsis Cross-industry innovation introduces a dilemma for the innovation process. On one hand, there is a broad consensus in research that diversity in knowledge leads to increased levels of novelty in innovation. On the other hand, the crossing of industries boundaries is known to cause knowledge boundaries between actors. This book contributes to this end, by the development of new understanding of important aspects in cross-industry innovation. The empirical bases for this research are case data from the Pumps & Pipes association in US and Norway (conferences and 7 Norwegian cross-industry collaborations), and cross-industry cases from the Norway Health Tech cluster.

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Book Synopsis''You won''t find a more honest, raw and helpful look into the trenches of founding a tech startup than this book'' Nir Eyal, author of Hooked''Rand Fishkin is the real deal'' Seth Godin, entrepreneur and author -----------Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. This is not that story.Rand Fishkin, the founder and former CEO of Moz, is one of the world''s leading experts on SEO. Moz is now a $45 million a year business, but Fishkin''s business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won''t protect you from layoffs. And venture capital always comes with strings attached. In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin''s hard-won lessons are applicable to any kind of business environment and this book can help solve your problems, and make you feel less alone for having them.-----------''This is a truly courageous book. It''s one part business-building guide and two parts Indiana Jones-style adventure memoir'' Chris Guillebeau, author of Side Hustle and The $100 Startup''Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company'' Julie Zhou, VP of Product Design at FacebookTrade ReviewThis is a truly courageous book. It's one part business-building guide and two parts Indiana Jones-style adventure memoir. And if you've ever wondered if the 'timeless wisdom' you often hear about startups is bullsh*t, here's the proof -- Chris Guillebeau * author of SIDE HUSTLE and THE $100 STARTUP *You won't find a more honest, raw, and helpful look into the trenches of founding a tech startup than this book. Rand Fishkin shares the rare hard-won insight no one else dares tell you -- Nir Eyal * author of HOOKED *Most books on founders and entrepreneurship sell a Silicon Valley perspective. Yet the inclusive, egalitarian vision of tech that Rand shares is the one that will truly dent the world -- Nilofer Merchant * author of THE POWER OF ONLYNESS *Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company -- Julie Zhou * VP of Product Design at Facebook *Rand Fishkin is the real deal. This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago - -- Seth Godin * entrepreneur and author *

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Book SynopsisFrom the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback."What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Book SynopsisIt’s time to achieve your financial dreams with a 17-step roadmap to guide your journey to financial, location, and lifestyle freedom. Get rid of fear and doubts and say hello to your version of uncommon success!Based on thousands of interviews from John Lee Dumas’ highly acclaimed podcast, Entrepreneurs on Fire, this revolutionary step-by-step roadmap provides a proven path for entrepreneurs like you to achieve the financial freedom and lifestyle fulfillment you are capable of. Let The Common Path to Uncommon Success show you how.The Common Path to Uncommon Success will: Reveal the critical steps successful entrepreneurs take to achieve uncommon success. Dispel the doubts and fear you’re currently facing while providing a clear path to financial freedom and fulfillment. Ensure you avoid the pitfalls that have tripped up countless entrepreneurs. ProTrade Review'For entrepreneurs who are serious about leveling up, Dumas arrives with a roadmap that's clear, actionable, and proven. Here are powerful ideas to get you moving.' * Seth Godin, Author, The Practice *'I featured John Lee Dumas in my book Crushing It because he's the real deal and he puts in the work. Read this book and you'll have the tools to crush it, too!' * Gary Vaynerchuk, Entrepreneur, Author, Speaker *'John Lee Dumas has never been afraid to pull back the curtain and let you in on what it really takes to stand out and reach your goals. This book is no different. He provides a proven framework with specific examples that will have you excited to get to work finding YOUR path to uncommon success.' * Erica Mandy, Founder and Host, The NewsWorthy *'John Lee Dumas' framework is what you need to achieve your version of uncommon success. Hard work and persistence are only two of the ingredients. This book is the third. It would be a huge mistake to not read this book.' * Neil Patel, NeilPatel.com *'We all want uncommon success, and John Lee Dumas shows you how to attain it. Drawing on lessons he learned building a multimillion-dollar business from scratch, you'll learn the simple, smart moves you can make to get exponential results.' * Dorie Clark, Author, Entrepreneurial You, Executive Education Faculty, Duke University Fuqua School of Business *

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Book SynopsisTable of ContentsThe Hero’s Journey v Introduction ix Chapter 1: The Path to Disaster: The Product Development Model 1 Chapter 2: The Path to Epiphany: The Customer Development Model 23 Chapter 3: Customer Discovery 40 Chapter 4: Customer Validation 104 Chapter 5: Customer Creation 156 Chapter 6: Company Building 206 Bibliography 265 Appendix A: Customer Development Team 280 Appendix B: Customer Development Checklist 288 Acknowledgments 367 About the Author 369

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Book SynopsisSeth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

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Book SynopsisPreviously a self-published bestseller, Girl Code is being published by Penguin with extra material and new interviews. Girl Code is a roadmap for female entrepreneurs, professionals and ''side hustlers''. Blending personal stories, inspirational quotes and mantras with practical workbook sections, Girl Code will teach you how to build confidence, reconnect with your ''why'', eradicate jealousy and use the power of connection.Master life coach and motivational speaker Cara Alwill Leyba lays down the rules for building a stellar career and extraordinary life. She champions the importance of honesty, vulnerability and positivity and illustrates how women can work together to ensure success. Girl Code is for every woman on the edge of change who is ready to reinvent herself, elevate her thinking and transform her life.Cara Alwill Leyba is a speaker and life coach who encourages women to celebrate themselves and make their happiness a priority. She runs a popular blog called The Champagne Diet and a podcast called Style Your Mind. She was previously at MTV Networks as a digital advertising director. Cara lives in Brooklyn, NY.

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Book SynopsisRobbie Steinhouse is a successful serial entrepreneur.  Over the last twenty years, he has founded and built businesses in the recruitment, property and insurance sectors.  He is also head of training at NLP School Europe and a certified NLP trainer.  Robbie is an ICF certified coach and managing director of the Coaching Consultancy.   Chris West is a professional writer.  He is co-author of The Beermat Entrepreneur and sole author of Marketing on a Beermat.  He has also written crime fiction, including the award-nominated Death of a Blue Lantern, travel and other non-fiction.  Chris is an NLP practitioner and an experienced co-counsellor.Table of ContentsNote from Robbie Introduction 1 Getting started 2 A solid platform 3 Aligning your mind for success 4 Breaks and breakdowns 5 Building the team 6 Entering the jetstream 7 Have a life as well Conclusion Appendices A. The Logical Levels, Maslow and Freud B Benjamin Franklin’s 13 Values C. The Seven Parallels in Action D A Model Assessment Form Recommended reading Index

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Book SynopsisGraham Yemm has worked in consultancy, training and coaching for over 20 years after a career in sales management in the corporate arena. He now owns his own business training company, Solutions 4 Training Ltd and works with clients in Europe, Russia, Malaysia and USA.  He is the author of the FT Essential Guide to Leading Your Team.Trade Review'An excellent book for those new to the profession and for those wanting to improve their sales management skills.' Frank Salisbury, Chairman of Business & Training Solutions International Table of Contents Introduction Part 1 – Fundamentals for selling Part 2 – Starting the sale Part 3 – Making the sale Part 4 – Setting the sales strategy Part 5 – Managing the sales operation Part 6 – Managing sales people Part 7 – Managing and growing performance Conclusion – Pulling it all together

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Book SynopsisSir Alan Sugar is chairman of Amshold Group Ltd. In 2009 he was appointed by PM Gordon Brown as Enterprise Champion to advise the government on small business and enterprise, and was also awarded a life peerage, becoming Alan, Baron Sugar of Clapton in the London Borough of Hackney. He continues to appear in The Apprentice. He is also the author of The Way I See It and Unscripted.Trade ReviewBrilliantly upfront -- Andrew Billen * The Times *Brash and bold are two adjectives used to describe this ruthless businessman turned TV personality. But Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end * The Sun *Sugar is unusual among celebrity memoirists in that he's a clever man who has done a lot with his life, and the tale of his rise from nothing, and nowhere is genuinely revealing * Private Eye *I'm addicted to autobiographies and What You See Is What You Get is one of the best i've read. Love him or loathe him, Baron Sugar of Clapton is the walking, snarling embodiment of all the values he espouses on The Apprentice. He believes in loyalty, hard work, looking after your family and enjoying your success. His rise to success from a tiny council house in East London is extraordinary and he tells it in the kind of blunt, no-nonsense way that has made him such a hit on television -- Piers MorganAnyone reading an autobiography of Alan Sugar will want to glean some of his business savvy. And he delivers. Even his section on running Tottenham Hotspur FC provides insights into his attitudes and working methods * Sunday Herald *Aspiring entrepreneurs will welcome the business advice that is ladled out liberally * Sunday Telegraph *He tells the story with characteristic wit and honesty, adding enough juicy bits of gossip to keep non-business readers onside. Having set the task of writing and marketing a bestselling book there's little doubt he'll be on the winning team * Director magazine *

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Book SynopsisNew York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitTrade ReviewReaders will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted account... a careful character portrait of both Uber and Airbnb. Read it and you will be able to judge them for yourself. * FT *A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning. * The Wall Street Journal *Excellent... an unusually gripping business book. * The Times *Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details. * Forbes *Technology writer Brad Stone chronicles [Uber and Airbnb's] swift rise to the corporate stratosphere, juxtaposing visionary zeal with the often deep impacts they've left in their wakes... The book is a timely reminder that pushing the digital realm into the physical can disrupt communities as well as the competition. * Nature *A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed. -- Walter Isaacson, * New York Times Book Review *A colourful and enjoyable read ... Compelling. * i *In The Upstarts, Brad Stone has vividly captured the cultural and economic upheaval brought about by the latest generation of Internet superpowers. His book is a magnificent expose of how companies like Uber and Airbnb came to be, the people that profited and lost out along the way and the ramifications that this technology will have on the world for decades to come. Stone remains the preeminent chronicler of the Internet Age and a master storyteller. * Ashlee Vance, author of Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future *[Stone] amply illustrates that for every tech champion there is a forgotten crowd of decapitated competitors, pissed-off investors, defenestrated founders and unrewarded early employees ... where Stone really succeeds is in providing the reader with the visceral experience of the start-up enterprise. -- Antonio Garcia-Martinez * Washington Post *A fascinating account of the founders and leaders of each company, each of whom have moulded the companies into their own images in many ways... [Stone's] telling is especially artful. These books are great primers for aspiring entrepreneurs as well as those who are simply interested in what makes entrepreneurs successful. -- Peter High * Forbes *Excellent * Literary Review *Stone is a fine chronicler of the internet age...As compulsive as any blockbusting thriller * The Pool *A penetrating study marked by the same through reporting that distinguished [The Everything Store]. No figure is too obscure in the annals of Uber and Airbnb for Stone to track down, including the poignant stories of sundry entrepreneurs who converged on similar ideas bu, amid various missteps, failed to find traction. * San Francisco Chronicle *With precision, wit, and insight, Brad Stone tells the tale of two very different CEOs whose skills, innovations and willingness to pursue a totally crazy idea toppled two very different industries. No one in business today can afford to miss this compelling tale of trust, technology and very big piles of loot. * Steven Levy, author of In the Plex *Brad Stone's The Upstarts reads like a detective story: A page turning who-did-it on the creation of billion dollar fortunes and the ruthless murder of traditional businesses. No single book will tell you more about what life feels like inside companies like Airbnb and Uber as they grow from mere ideas into merciless machines for innovation, riches and unease. The sweat. The stress. The power highs of new instant fortunes. It's all here. You won't be able to put The Upstarts down. And when you finally do, you'll look at your own company and career in a totally fresh way. * Joshua Cooper Ramo, author of The Seventh Sense *Brad Stone gives us a lively, fascinating picture of the new new thing in technology - startups like Uber and Airbnb that are disrupting old businesses across the world. He provides a much needed glimpse into the companies that fail as well as the ones that make it big. And he points to the broad policy issues raised by these new technologies, which are surely no fun for the people whose lives are being disrupted. * Fareed Zakaria, author of The Post-American World *For a flavour of how fast the world is changing, turn to Brad Stone’s The Upstarts * Director *Brad Stone unravels the facts from the mythology surrounding the companies’ rise * Harvard Business Review *A penetrating study marked by the same thorough reporting that distinguished [The Everything Store] * SF Gate *

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Book SynopsisNow in paperback - Start It Up by Luke Johnson, 2012''s most inspiring guide to running your own business.Running your own business is nowhere near as tough as you might think. So what are you waiting for?Luke Johnson is Britain''s busiest tycoon, with a personal fortune estimated at 120 million. From Pizza Express and Channel 4 to his incisive Financial Times column, Johnson has spent two decades on the business frontline.In Start It Up, Johnson sets out to inspire - and guide - every budding entrepreneur. He tackles the issues that really matter: finding the right idea, sourcing funds, and getting the best from the people you meet on the way - chiefly yourself.''A must-read for inspiring entrepreneurs, probably the best book available on the subject'' John McLaren, Management Today''Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is Trade ReviewJust buy this book. A must-read for inspiring entrepreneurs, probably the best book available on the subject. -- John McLaren * Management Today *A rare achievement: a business book that is both well-written and useful * Economist *Part rant, part outpouring of useful knowledge gleaned from 20 very successful years in business. There is a great deal here that is good. -- Richard Reed, co-founder of Innocent * Financial Times *Nine out of ten How-To books are a bore. This is the one out of ten. It's easy to read, with original ideas and useful advice for wannabe tycoons -- Jeff Randall, Sky News presenter and Daily Telegraph columnistBrilliant. It's all here: the triumphs and disasters, the iron law of the business cycle and the timeless wisdom of those who've gone before him -- Brent Hoberman, founder of lastminute.comIndependent, unorthodox, even bloody-minded - Johnson can be all of these and it's what makes him worth reading -- Peter Bazalgette, Chairman, Endemol UKLuke Johnson knows a lot about an amazing range of business subjects and has thoughtful views about the controversial ones * Investors Chronicle *A really refreshing guide by somebody who has made a fair amount of money following his own advice. An excellent book... Highly recommended * Irish Independent *Very few people have had more impact than Luke Johnson -- Peter Harden, founder, Harden’s Restaurant GuidesAn engaging and useful read * Financial News *Provocative and worth reading -- Michael Spencer, founder and Chief Executive, ICAP

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Book SynopsisAshlee Vance is one of the most prominent writers on technology today. After spending several years reporting on Silicon Valley and technology for the New York Times, Vance went to Bloomberg Businessweek, where he has written dozens of cover and feature stories for the magazine on topics ranging from cyber espionage to DNA sequencing and space exploration.Trade ReviewIs Elon Musk the new Steve Jobs? This is one of many questions this excellent biography poses * GQ *For anyone interested in technology, entrepreneurship or the price of greatness, Ashlee Vance's new book is a tremendous look into arguably the world's most important entrepreneur. Vance paints an unforgettable picture of Musk's unique personality, insatiable drive and ability to thrive through hardship. The book bursts with telling anecdotes and quotes that illuminate who Musk is * The Washington Post *Exhaustively reported . . . this work will likely serve as the definitive account of a man whom so far we've seen mostly through caricature. By the final pages, too, any reader will sense the need to put comparisons to Steve Jobs aside. Give Musk credit. There is no one like him * New York Times *A book that is smart, light on its feet and possesses a crunchy thoroughness. . . . Mr Vance delivers a well-calibrated portrait of Mr Musk, so that we comprehend both his friends and his enemies. It's a book with many ancillary pleasures. Mr Vance brings us up to date on the states of green energy and space launches. He also veers away from his subject just often enough, offering profiles of the frequently brilliant people who work alongside Mr Musk. The best thing Mr Vance does in this book, though, is tell Mr Musk's story simply and well * The New York Times *Ashlee Vance’s stellar biography captures Musk’s remarkable life story and irrepressible spirit * Richard Branson *

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Book Synopsis***THE SUNDAY TIMES BESTSELLER***It''s time to turn your dreams into reality. You just need a mentor to guide the way.Holly Tucker MBE - co-founder of notonthehighstreet, and creator of Holly & Co - is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.Demystifying the grey world of business, whether you''ve yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset anyTrade ReviewHolly is the enthusiastic embodiment of empowerment for entrepreneurs. No one is better qualified to write this book. * Mark Constantine, co-founder and CEO of Lush *Holly is a fairy godmother to all small business owners . . . inspiring and invaluable! * Chrissie Rucker, founder of The White Company *Running a small business can be daunting and isolating. While there's lots of advice out there about how to write a business plan or how to file your taxes, nobody talks about the emotional side of things. That's where Holly is brilliant. She's a wonderful mentor. Her support (and the honest sharing of her story) should nudge and guide you to great things! * Johnnie Boden, founder of Boden *A mini business bible packed with motivation, whether you need some for your side-hustle or have your sights set on an empire. This will be your everything! * Marcia Kilgore, founder of Beauty Pie *Holly has single-handedly changed - and continues to change - the small business landscape, and has shown us that you can be a very powerful, yet genuinely kind businesswoman all at the same time. She is helping us all think about building businesses which make the world a better place and I for one am so very grateful for that. * Fearne Cotton, founder of Happy Place *Nobody shines a light on the small business community quite like Holly does, and here she celebrates its diversity and brilliance, showing how anybody can be part of it. No matter your background or experience, this book makes starting a business more accessible than ever. * Jay Blades, designer and presenter of 'The Repair Shop' *If you've ever dreamed of having a career that works for you, this is the book you need! Holly shows that the only thing holding you back is yourself, and gives you the tools you need to break free and fly. Whether you're dealing with guilt, tackling a crisis or celebrating successes, Holly is with you every step of the way. * Kanya King, founder of the MOBO Awards *

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