Description

Book Synopsis

This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.

Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.



Table of Contents

China's Customers and How to Lead the Trend With Them.- The Face - Accelerating Customer Individuality.- The Family - Enhancing Quality of Life.- The Food - Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China - The Future.

Made for China: Success Strategies From China’s

    Product form

    A Paperback / softback by Christian Nothhaft

    £18.74

    Includes FREE delivery

    RRP £24.99 – you save £6.25 (25%)

    Order before 4pm tomorrow for delivery by Sat 29 Aug 2026.

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Made for China: Success Strategies From China’s by Christian Nothhaft

      Book details

      Publisher Springer International Publishing AG
      Published 21 November 2017
      ISBN-13 9783319615837
      978-3319615837
      ISBN-10 3319615831
      Also in:
      Business, Finance & Law Business strategy Entrepreneurship / Start-ups Market research

      Description

      Book Synopsis

      This book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services.

      Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.



      Table of Contents

      China's Customers and How to Lead the Trend With Them.- The Face - Accelerating Customer Individuality.- The Family - Enhancing Quality of Life.- The Food - Aspiring to a Healthy and Fashionable Diet.- Fun, Entertainment and Leisure.- Made for China - The Future.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account