Description
Book SynopsisStructured around the author''s tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture.You will learn how organisations and entrepreneurs address issues via real life case insights and quotes, while fictional case studies are presented to explore how you might choose ways forward in your entrepreneurial journey. The popular and effective
Workbook, which enables you to work through your thoughts and ideas on business development and construct a profile of your new venture, is now presented in a digital format. A new
Digital links booklet directs to company websites and interviews with entrepreneurs, and these resources are designed so that they can be us
Table of ContentsPHASE 1: RESEARCH Introduction to the New Venture Creation Framework Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your market and industry Screening process 4. Screening your business idea PHASE 2: BUSINESS MODEL DEVELOPMENT Market segments and value propositions 5. Building your business model 6. Crafting and branding your value proposition Marketing plan 7. Developing your marketing mix 8. Sales and marketing communications 9. Scalability and growth Operations plan 10. Setting the legal foundations 11. Developing your operations plan Resources 12. Recruiting and managing your team 13. Financial resources Financial plan 14. Preparing, validating and using your financial plan PHASE 3: LAUNCH 15. Preparing, validating and using your business plan
