Description
Book SynopsisTable of ContentsIntroduction 1
Part 1: Getting Started with Your New Business 7
Chapter 1: Preparing for Business 9
Chapter 2: Doing the Groundwork 27
Chapter 3: Can You Do the Business? 51
Chapter 4: Testing Feasibility 71
Part 2: Making and Funding Your Plan 93
Chapter 5: Structuring Your Business 95
Chapter 6: Preparing the Business Plan 117
Chapter 7: Getting Help 135
Chapter 8: Finding the Money 147
Chapter 9: Considering Your Mission 175
Chapter 10: Marketing and Selling Your Wares 181
Part 3: Staying in Business 211
Chapter 11: Employing People 213
Chapter 12: Operating Effectively 237
Chapter 13: Keeping Track of Finances 261
Chapter 14: Managing Your Tax Position 287
Part 4: Making the Business Grow 303
Chapter 15: Doing Business Online 305
Chapter 16: Improving Performance 327
Chapter 17: Exploring Strategies for Growth 347
Chapter 18: Becoming a Great Manager 367
Part 5: The Part of Tens 385
Chapter 19: Ten Pitfalls to Avoid 387
Chapter 20: Ten People to Talk to Before You Start 393
Chapter 21: Ten Reasons for Using Social Media 401
Index 411
