E-commerce: business aspects Books

Book SynopsisNEW YORK TIMES BESTSELLER Now in paperback, a step-by-step roadmap for the mindset shifts you need to make and tools you need to start your own online business, from the host of Online Marketing Made Easy. Ready to ditch your 95 and follow your dreams? Then get this book now! In her signature step-by-step style, Amy delivers a practical and inspiring blueprint to becoming your own boss. Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable Ever wish there was a step-by-step blueprint to design your life for financial freedom, lifestyle flexibility, and major impact? Are you ready to go from being stuck and complacent to courageous and capable of creating a business offering you the time and financial freedom you never dreamed possible? Through sharing her tried and true strategies, inspiring stories, and mindset shifts, Amy Porterfield, host of the top-rated podcast

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Book SynopsisDigitalization and artificial intelligence are increasingly influencing modes of travel planning, exploration of new destinations, and promotion of them. The potential of new technologies to completely overhaul the tourism and hospitality industry is emerging; new generations of tourists will have radically different expectations and requirements in relation to today's tourists. The sharing economy and the experience economy strongly influence the creation of new business models in tourism. Many low-income economies can potentially benefit from this digital transformation and others are at risk of being left behind if they fail to embrace this moment. To explore how and why, ten chapters are presented here in Tourism Innovation in the Digital Era, ranging from topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups. Providing multidisciplinary approaches, readers will learn more about the organizational impacts of digitalization and artificial intelligence in tourism and hospitality. The book series New Perspectives in Tourism and Hospitality Management positions organizational change and behavior in the tourism and hospitality sector at its heart, providing interdisciplinary research in this field and joining the areas of organizational studies and tourism/hospitality management.Table of ContentsChapter 1. The important of big data analysis: developing neuro marketing in tourism industry; Norhidayah Azman, Ahmad Albattat, and Marco Valeri Chapter 2. The contribution of artificial intelligence in Chinese tourism industry; Panoraia Poulaki, Antonios Kritikos, and Nikolaos Vasilakis Chapter 3. An overview of research on tourism 4.0 and smart tourism: A visualization analysis; Mert Ogretmenoglu, Busra Kesici, and Gulsah Kocakaya Chapter 4. Crises and Resilience in the age of Digitalization: perspectivations of past, present and future for Tourism Industry; Manpreet Arora, Jeetesh Kumar, and Marco Valeri Chapter 5. Corporate Social Responsibility as a Competitiveness Factor in Hotels in Latin America; Laura Guillermina Duarte Cáceres and Antonio Emmanuel Pérez Brito Chapter 6. The Role of Digital Transformation on Women Empowerment for Rural Areas: The Case of Turkey; Melike SAK, Alhamzah ALNOOR, Marco Valeri, and Gül ERKOL BAYRAM Chapter 7. Staycation makers’ motivation and their preference for robot/AI-assisted products and services: Some observations from Hanoi, Vietnam; Hằng Thị Bích Trần, Bình Nghiêm-Phú, and Nhung Thị Hồng Dương Chapter 8. The development and management of slow tourism through the “intangible cultural heritage”; Alexandros Filiopoulos and Panoraia Poulaki Chapter 9. Public policies for the digital transformation of the tourism industry within the EU Tourism Transition Pathway: A comparative analysis; Panagiota Dionysopoulou and Konstantina Tsakopoulou

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Book SynopsisOver recent decades a variety of tools, regulations, and funding and support schemes have been developed in the EU to promote and enhance entrepreneurial activities. However, research supporting entrepreneurial activities in the EU remains under-researched. Entrepreneurship, Institutional Framework and Support Mechanisms in the EU aims to shed some light on the important and yet crucially under-explored interactions between entrepreneurship, institutions and support mechanisms within the EU. This collective volume sets the foundations of a comprehensive discussion which focuses on the determinants of boosting EU entrepreneurship in local, regional, national and supranational levels. With its scope will extend to all major, relevant and interrelated aspects, Entrepreneurship, Institutional Framework and Support Mechanisms in the EU provides a go-to source of current thinking in this area.Table of ContentsChapter 1. Entrepreneurship, Institutional Framework and Support Mechanisms in the EU; Nikolaos Apostolopoulos, Konstantinos Chalvatzis, and Panagiotis Liargovas; Chapter 2. Entrepreneurship Enhancement Policies and the Competitiveness Web: The Case of the European South; Charis Vlados,Theodore Koutroukis, Dimos Chatzinikolaou, and Michail Demertzis; Chapter 3. Entrepreneurship Education Management in the EU; Judita Peterlin; Chapter 4. The Role of Entrepreneurial Education in the Development (and Success) of Family-Owned Technology-Based Businesses in Romania; Gabriela Doina Stănciulescu and Cezar Scarlat; Chapter 5. Effective Entrepreneurship Education through Innovation Project Development at the University; Inese Spica, Baiba Berzina, and Ernests Spics; Chapter 6. Vocational Education and Training as a Support Mechanism and Policy Instrument for the European Social and Solidarity Economy; Nikolaos Apostolopoulos, Christos Goulas, Alexandros Kakouris, and Ira Papageorgiou; Chapter 7. Supporting Entrepreneurship Success through the Implementation of a Total Quality Management Model for Small and Medium-Sized Enterprises (SMEs); Thanos Kriemadis, Ioanna Thomopoulou, and George Sainis; Chapter 8. Innovation analysis in Cypriot Small and Medium-Sized Enterprises and the Role of the European Union; Andreas Masouras, Victoria Pistikou, and Marcos Komodromos; Chapter 9. Feasibility Study Methods for Entrepreneurs in Sustainability-Related Ventures; George Papageorgiou and Alexander N. Ness; Chapter 10. Resilience through Entrepreneurship: Εnriching European External Action Service’s (EEAS) Resilience Toolbox; Revecca Pedi and Katerina Sarri; Chapter 11. The Nature and Problems of Greek Tax System: Achievements and Challenges in Improving Greek Entrepreneurship; Panagiotis Liargovas, Nikolaos Apostolopoulos, Zacharias Dermatis, and Dimitrios Komninos Chapter 12. Entrepreneurship and Sustainability: Plugging the Green Skills Gap with Empathy, Compassion and Connectedness to Nature; Christopher Moon; Chapter 13. The Main Effects of MiFID on European Capital Markets and European Integration; Athanasios Panagopoulos

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Book SynopsisOffering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands. Youth Marketing to Digital Natives introduces a youth consumption culture perspective that captures the paradoxical and emotion-driven behaviours of young consumers while offering insight into the impact of social media, advertising and age segmentation. Wided Batat explores concepts such as fun culture, youth identity fragmentation, juxtaposition and virtual consumption, as well as examples of companies and brands that target the youth market. Providing the reader with new market research tools to study digital natives, this book will be a welcome companion for students and researchers with an interest in marketing and consumer research. This will also be an interesting read for businesses and scholars looking to develop their knowledge of youth consumption culture and digital natives.Trade Review‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach that takes into account the sometimes-rapid changes that young people go through. Practical and thorough, with clear recommendations and case studies.’ -- Jeff Tanner, Old Dominion University, USTable of ContentsContents: Introduction to Youth Marketing to Digital Natives 1. Why youth culture beats age segmentation when it comes to marketing to young consumers 2. From age segmentation to “segmenculture”: introducing a new segmentation method based on the youth culture criterion 3. How do youth become consumers? Exploring consumer socialization from childhood to youthhood 4. Are digital natives competent or vulnerable consumers? A challenge for brands targeting the youth market 5. Consumption, brands, co-creation, and empowerment in youth cultures: how can businesses capture the creative potential of digital natives? 6. Digital natives and social media use in youth cultures: what should brands know about blogging? 7. Advertising to digital natives: a hybrid and disruptive way to communicate 8. How are brands designing attractive customer experiences to connect with digital natives? 9. How to study youth consumption cultures: towards immersive market research tools 10. Are digital natives eco-friendly consumers? Conclusion

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Book SynopsisStart an Online Business in easy steps, 2nd edition will show you how to research, prepare and run your own online business and will also give you the tools and the confidence to be able to explain to other staff members, clients, potential suppliers and of course customers, about what your online business is, and what it can do for them.Now fully updated for today's online market, it will guide you through: Planning, registering, and financing your business.Setting up your business online, and marketing it effectively. Monetizing your site. Managing and retaining customers. The tricks of the trade to earn more from your website, and much more to make your site successful! This book is intended for entrepreneurs, employees, employers, parents, students... in fact anyone interested in starting a business online no matter what their level of experience. It is for the non-techie who wants to be involved with every facet of setting up and running their own e-business. Whether you have a great idea for an online business but don't know where to start, or you've just launched your online shop and need to attract customers, this book is for you!

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Book SynopsisHaving toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com its list, not to mention a makeover for the web's most recognisable site, is Amazon pushing its luck or positioning for the future of e-commerce? The so-called 'market correction' has questioned the future of e-retailing, but for Amazon the future is still bright. Now completely updated for this new edition, Business the Amazon.com Way shows how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for investors, a great experience for shoppers and a model for entrepreneurs and business leaders everywhere.Table of ContentsIntroduction: The Sam Walton of the Web One: Live and Breathe E-Commerce Two: Hire and Keep Employees Happy Three: Focus Four: Brand the Site Five: Get and Keep Customers by Offering Great Value Six: Develop Unbeatable Logistics Seven: Stay Lean Eight: Practice Technoleverage Nine: Innovation and Enlightened Adaptation Ten: Grow With the Best Eleven: Where Do We Go From Here? Index

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Book SynopsisFast track route to developing effective and profitablee-strategies for organizations. Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business. Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold. Includes a glossary of key concepts and a comprehensiveresources guideTable of ContentsIntroduction to E-Strategy What is E-Strategy? The Evolution of E-Strategy The E-Dimension The Global Dimension The State of the Art In Practice - E-Strategy Success Stories Key Concepts and Thinkers Resources Ten Steps to Making E-Strategy Work

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Book SynopsisFast insight into earning hard currency profit from the Internet Covers the key areas of the pyramid of Web business models, nine Internet business segments, and six core concepts for profiting from the Internet Examples and lessons from some of the world's most successful e-leaders, including GE, Dell, Cisco Systems and NTT DoCoMo, and ideas from the smartest thinkers, including Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael Mandel Includes a glossary of key concepts and a comprehensive resources guideTable of ContentsIntroduction to Express Exe Introduction to E-Leaders Definition of Terms Evolution The E-Dimension The Global Dimension The State of the Art In Practice Key Concepts and Thinkers Resources Ten Steps to Making It Work Frequently Asked Questions (FAQs) Index

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Book SynopsisAn International Bestseller. An Economist Book of the Year. A Financial Times Book of the Year. Shortlisted for the Financial Times Business Book of the Year. Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.Trade Review"* 'If you want to enlighten yourself about how the internet is revolutionizing the way people and business operate, then this is a dizzyingly fascinating book to help you...' Guardian * 'A must-click for all webheads... Great fun for anyone with an interest in why this online lark is really as important as we evangelists keep saying it is.' Matthew D'Ancona, Spectator"

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Book SynopsisThe authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term 'technological opportunism'. One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries' experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume's ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.Trade Review'Business managers in developing countries would find in this volume a solid background to e-commerce at large, and to its significance within a wider framework of a resource-based view of their business and of the national economic settings within which they operate. The book is of special importance to the academic community of Internet students, as well as for those interested in economic development, by providing a pioneering insight into the issue of e-commerce in developing countries which may emerge strongly in the upcoming years.' -- Aharon Kellerman, Growth and Change'Undoubtedly an important contribution. E-commerce is a technology which holds the possibility of levelling the global trading playing field. This book provides a necessary review of current issues in e-commerce in developing economies, and a useful collection of good practice and solid theory for scholars, policymakers and professionals.' -- John Peters, Emerald Group Publishing Limited, UK'This is a road map of some of the challenges governments and companies face, in terms of physical and human infrastructure, as countries wrestle with a rapidly changing commercial environment. As the virtual world conquers ever more of the material world, countries that adapt and adopt to a cyber reality will likely do better. If you are doing business or setting policy in a developing country, you want to understand and address the issues raised in this book.' -- Juan Enriquez, CEO, Biotechonomy, US and author of The Untied States of America and As the Future Catches YouTable of ContentsContents: Foreword by Soumitra Dutta 1. Establishing the Context 2. e-Commerce and e-Government: A Review 3. Resource-Based View and Theory 4. Methodology and Development of Hypotheses 5. Data Collection and Empirical Results 6. Where Do We Go From Here? Index

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Book SynopsisThis book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia.The authors argue that grocery e-commerce is especially difficult to implement because it differs from other types of consumer sales in numerous aspects including low profit margins, low value density of products and high frequency purchases. As well as examining these unique characteristics, the authors present research on consumer behaviour, cross country comparisons and new empirical evidence in order to address the long-term prospects for the survival of grocery e-commerce. Recommendations as to how managers should respond to its challenges are also made. Academics, students and researchers focusing on marketing, consumer behaviour, logistics, e-commerce and business strategy will find this book to be a fascinating read.Table of ContentsContents: Preface 1. Grocery E-Commerce – Consumer Behaviour and Business Strategies: An Introduction 2. Competing for the Online Grocery Customer: The UK Experience 3. To Pay or Not to Pay, That is the Question. Conceptual Model and Empirical Results on Consumers’ View on Home Delivery 4. Household Desires on Home Delivery: An Empirical Study on Attended Reception of Convenience Goods 5. A Comparison of In-Store vs. Online Grocery Customers 6. Understanding Consumer Adoption of Online Grocery Shopping: Results from Denmark and Sweden 7. Behind the Values: Understanding Consumer Behaviour and E-Grocery Business from a Dialectic Culture Perspective 8. Effective E-Grocery Logistics 9. Cost Drivers and Profitability of DC Based Grocery Home Delivery Systems 10. A Reality Check on E-Grocery Delivery Options – The Swedish Case 11. Packaging Trends for E-Commerce Shipments in the United States: A Focus on Perishables! 12. First-Movers in the E-Grocery Sector – A Framework for Analysis 13. Innovative Opportunities and Strategies for Online Transactions 14. The Future of Grocery E-Commerce – Will Business be Able to Meet Customers’ Needs and How? Index

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Book SynopsisWhen relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.Table of Contents1: Trust in the agri-food sector: A typology with a cultural perspective 2: The main cross-border food trade streams within and to Europe 3: The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks 4: Trust building elements in traditional cross-border transactions in food supply networks 5: The role of social networks to build inter-organizational trust in the agri-food sector 6: The introduction of ICT in the agricultural supply chain: an overview 7: An analysis of the role of e-market places in food networks 8: A typology of trust when we introduce information technology 9: The creation of trust in e-business cross-border transactions in food supply networks

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Book SynopsisWhen relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.Table of Contents1: Trust in the agri-food sector: A typology with a cultural perspective 2: The main cross-border food trade streams within and to Europe 3: The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks 4: Trust building elements in traditional cross-border transactions in food supply networks 5: The role of social networks to build inter-organizational trust in the agri-food sector 6: The introduction of ICT in the agricultural supply chain: an overview 7: An analysis of the role of e-market places in food networks 8: A typology of trust when we introduce information technology 9: The creation of trust in e-business cross-border transactions in food supply networks

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Book SynopsisTrust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies.The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: consumer trust in online environments trust and mobile media new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.Trade Review‘Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Preez, Personnel Review'For scholars interested in how social concepts such as trust impact on new technologies, this is undoubtedly a valuable contribution.' -- Ian Grant, Telecommunications Policy'. . . the editors have managed to provide a comprehensive overview of current conceptual and empirical research on trust-related issues from multiple perspectives. . . Trust and New Technologies is an enlightening collection of research papers on trust. The book should be of interest to scholars, practitioners and researchers focusing on the applications of new technologies in marketing and business management. Since trust also is a key concept in information behaviour studies, researchers interested in this field will also find this book a useful resource.' -- Madely du Perez, Australian Library Journal'This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. The papers address the different roles that trust plays in consumer marketing in online environments, in mobile media, and in organizational relations. The issues highlighted are relevant to both academics and practitioners.' -- Feng Li, University of Newcastle upon Tyne, UKTable of ContentsContents: Preface PART I: CONSUMER TRUST IN ONLINE ENVIRONMENTS 1. Consumer Trust in Electronic Commerce: Conceptualization and Classification of Trust Building Measures Sonja Grabner-Kräuter and Ewald A. Kaluscha 2. The Importance of Brand Trust Online Hanna-Kaisa Ellonen, Marianne Horppu, Kirsimarja Blomqvist and Olli Kuivalainen 3. Trusting the Consumer Avatar: An Examination of Trust and Risk Factors in Electronic and Virtual Retailing Michael Bourlakis, Savvas Papagiannidis and Helen Fox 4. Grey Market e-Shopping and Trust Building Practices in China Ronan de Kervenoael and Selcen Ozturkcan 5. Effect of Gender on Trust in Online Banking: A Cross-national Comparison Marke Kivijärvi, Tommi Laukkanen and Pedro Cruz 6. Online Auctions: A Review of Literature on Types of Fraud and Trust Building Fahri Unsal and G. Scott Erickson 7. Consumers’ Views on Trust, Risk, Privacy and Security in e-Commerce: A Qualitative Analysis Kyösti Pennanen, Minna-Kristiina Paakki and Taina Kaapu PART II: TRUST AND MOBILE MEDIA 8. The Mediating Effects of Privacy and Preference Management on Trust and Consumer Participation in a Mobile Marketing Initiative: A Proposed Conceptual Model Michael Becker and Michael Hanley 9. Assessing the Effects of Trust on Mobile Advertising Campaigns: The Japanese Case Shintaro Okazaki 10. Sources of Trust in Permission-based Mobile Marketing: A Cross-country Comparison Heikki Karjaluoto, Chanaka Jayawardhena, Andreas Kuckertz and Teemu Kautonen 11. Interpersonal Trust and Mobile Communication: A Social Network Approach Tom Erik Julsrud and John W. Bakke PART III: NEW TECHNOLOGIES AND TRUST WITHIN AND BETWEEN ORGANIZATIONS 12. Who is on the Other Side of the Screen? The Role of Trust in Virtual Teams David W. Birchall, Genoveffa Giambona and John Gill 13. Developing Pre-relational Trust in Technology Service Providers Malliga Marimuthu and Alison M. Dean 14. Reengineering Trust in Global Information Systems Semir Daskapan and Ana Cristina Costa 15. Knowledge Management and Trust G. Scott Erickson and Helen N. Rothberg 16. The Role of Uncertainty and Trust in the Marketing of New Technologies Dietmar Roessl, Matthias Fink and Sascha Kraus Index

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Book SynopsisWhat happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers?In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in Wired magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that's already here.Trade ReviewThe Long Tail has helped to reinterpret our world * The Times *A smart, timely and oddly inspiring book * Time Out *Snappily argued and thought-provoking * New Yorker *

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Book SynopsisDo you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide. In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling. Whether you are a fledgling seller, full-time trader or e-entrepreneur, Make Serious Money on eBay UK, Amazon and Beyond is the guide to keep by your side.Trade ReviewFancy becoming a millionaire without leaving home? ... It is possible to make extra cash by selling almost anything and, with a worldwide market and low overheads, a third of all new businesses are now set up on the net. If you want to get in on the action... Make Serious Money on eBay UK by Dan Wilson tells you how. * The Sun *To sell successfully on eBay, you have to create a picture of yourself as a seller that will make buyers trust you and place big bids. In Make Serious Money on eBay UK expert Dan Wilson explains how to stand out from the crowd. * The Daily Telegraph *Written with wit, insight and a wealth of experience. * Manager *Some of the tricks of trading on eBay... revealed for the first time by an insider. His advice is timely. * Sunday Mirror *Get in on the craze that's sweeping the technological world with this guide. Learn how to dig up the best bargains and how to market your own treasures, all while keeping your personal details secure. * Good Book Guide *I would like to heartily recommend Make Serious Money on eBay UK by Dan Wilson. This new updated edition not only has a comprehensive guide to selling on eBay as a business but also covers other vital areas such as Amazon Marketplace, Google and setting up your own website. -- Trevor Ginn, Blogger, eCommerce consultant and entrepreneurDan, formerly Community Manager of eBay, has a wealth of knowledge and experience... As well as looking at eBay, the book widens the subject of online selling and it also looks at Amazon.co.uk's marketplace and other ways to sell your wares online... Internet guru Dan Wilson is an expert on eBay UK and was part of the founding team which started the site ten years ago. * The Argus *

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Book SynopsisExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.

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Book SynopsisDespite current economic uncertainties, many companies are still recruiting, but in doing so they are seeking the best they can find. In the digital age, finding the right kind of talent through the World Wide Web, and social networks in particular, is becoming increasingly important. For example, in the US, 80% of recruitment today has some form of Web 2.0 involvement. This book examines what the key success factors are behind hiring through social networks and other Web networks. Moreover, how can companies present themselves and attract the best candidates through the Web? Finally, for those people seeking a job, this book provides valuable insight into how companies recruit through the Web.

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Book SynopsisThis easy-to-read, jargon free book shows you step-by-step how you can enjoy writing, publishing and marketing your book so that it becomes an enduring bestseller. Written by an established and successful international #1 bestselling author (Dee's second book reached position 150 out of 7 million titles on Amazon and all her books are in the top 100 bestselling books in their category on Amazon several years after being published). Dee sells thousands of books worldwide including in China and America. You'll find practical, effective and powerful tools and tips on every page. The author shares her award winning templates including press releases, book launch invitations, speaker biographies and more so you can create yours effortlessly. You'll find out how you can identify your readers so that your content is appealing and relevant and, your marketing hits the spot every time. You'll discover how to tap into your knowledge and expertise to plan and write compelling content your readers will love. You'll be walked through the design, editorial and layout process so you can create a book that looks and feels attractive, professional and captivating. The publishing process can be a minefield but with Dee Blick's know-how you'll find the best publishing option for your book. She explains the benefits of self publishing, partnership publishing, securing a publishing deal and working with a literary agent - using her own personal insights and experience plus in-depth interviews with fellow authors and publishing professionals. If you find marketing baffling, you won't after reading the 10 clear and comprehensive marketing chapters. You'll learn how to market your book on a zero or shoestring budget using social media and traditional marketing to get phenomenal results. You'll also learn the insider secrets of approaching professional reviewers (shared by a highly esteemed professional reviewer of fiction and non-fiction books) and how to get dozens of genuine five-star reviews on Amazon and other review sites to boost your book sales further still. You'll also find out how to hold a packed out book launch that costs you nothing. With this book, you'll understand exactly how you can make serious money from your bestselling book on a step-by-step basis whether you're writing fiction or non-fiction. The Ultimate Guide to Writing and Marketing a Bestselling Book on a Shoestring Budget gives new authors and established authors everything they need to write a bestseller and sell thousands of books. If there's a book in you, this is the book for you!Trade Review"Dee is an author with an enviable track record of success in terms of utility, sales, reputation and reach. With Dee's advice guiding your progress the future prospects for your writing already look brighter. She's a woman you'd want to listen to and learn from as well as look to for advice and guidance since she really knows her stuff. Dee can help you give full lustre to your ideas and voice as well as help you create your own unique but, nonetheless, saleable book. Follow some or most of the advice included in her book while adding your own passions and I'm confident that Dee's ideas and process will help you write and deliver the best book you can. In addition, Dee's advice will help you market and promote it in a way that positions your book for sales success and that all important word-of-mouth acclaim." Jeff Scott, Book PR Publicist, Writer, Award Winning Author. "I've been really impressed with what I've read. I'm thinking this is going to be another hot seller as the content is inspiring and will really give people the confidence to make that leap and publish their own book." Andy Fernandez, The Chartered Institute of Marketing

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Book SynopsisThe internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from `out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? 'The Business of Getting Business' will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.Trade Review"Location, location, location' is no longer a competitive advantage. Digital marketing and going direct to consumer have made all geographical boundaries obsolete. The Business of Getting Business is a must-read modern-day survival guide for any local business to get to the next decade. Local businesses are on death ground. They can either take a stand and re-invent themselves by embracing the digital frontier and have a chance to survive the overwhelming odds of digital direct-to-consumer capabilities that have erased all local and national business distinctions, or they can choose business as usual and accept certain death. The Business of Getting Business is the critical survival guide for those that choose to dig in and fight." Anthony Noto, CEO, SoFi and former COO, Twitter "The Business of Getting Business is informative, insightful and practical. A must-read for anyone interested in learning about the 'why' and 'how' of digital marketing. An entrepreneur and real estate sales innovator, Joe Manausa shares his proven strategy, developed over more than 20 years, that challenges the traditional model of marketing and is designed to help you succeed in the digital marketplace." C. Darren Brooks, Ph.D., Assistant Department Chair, Florida State University College of Business

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Book Synopsis

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Book Synopsis

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Book Synopsis

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Book Synopsis

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Book Synopsis

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Book Synopsis

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Book SynopsisFrom Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell.Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.Table of ContentsINTRODUCTION WHY ADS DON’T LOOK LIKE ADS 8CHAPTER 1 FROM MASS TO MILLENNIALS 31CHAPTER 2 WHAT WE SHARE & WHY WE SHARE 55CHAPTER 3 NATIVE ADVERTISING: PUBLISHERS AS MARKETERS 84CHAPTER 4 CONTENT MARKETING: MARKETERS AS PUBLISHERS 114CHAPTER 5 THE DIGITAL SELL: BIG DATA, PROGRAMMATIC BUYING, AND LIVING BY THE NUMBERS 146CHAPTER 6 THE (DIS)EMPOWERED CONSUMER 175CHAPTER 7 ADVERTISING OURSELVES TO DEATH 189

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Book Synopsis

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Book Synopsis

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