Description

Book Synopsis
Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.

Table of Contents
Introduction: The Sam Walton of the Web

One: Live and Breathe E-Commerce

Two: Hire and Keep Employees Happy

Three: Focus

Four: Brand the Site

Five: Get and Keep Customers by Offering Great Value

Six: Develop Unbeatable Logistics

Seven: Stay Lean

Eight: Practice Technoleverage

Nine: Innovation and Enlightened Adaptation

Ten: Grow With the Best

Eleven: Where Do We Go From Here?

Index

Business the Amazon.com Way: Secrets of the

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    A Paperback / softback by Rebecca Saunders

    £9.49

    Includes FREE delivery

    RRP £9.99 – you save £0.50 (5%)

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      Book details

      Publisher Capstone Publishing Ltd
      Published 29 October 2001
      ISBN-13 9781841121550
      978-1841121550
      ISBN-10 184112155X
      Also in:
      E-commerce: business aspects Retail and wholesale industries Internet guides and online services

      Description

      Book Synopsis
      Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
      its list, not to mention a makeover for the web's most recognisable site, is Amazon
      pushing its luck or positioning for the future of e-commerce? The so-called 'market
      correction' has questioned the future of e-retailing, but for Amazon the future is still
      bright.
      Now completely updated for this new edition, Business the Amazon.com Way shows
      how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
      investors, a great experience for shoppers and a model for entrepreneurs and business
      leaders everywhere.

      Table of Contents
      Introduction: The Sam Walton of the Web

      One: Live and Breathe E-Commerce

      Two: Hire and Keep Employees Happy

      Three: Focus

      Four: Brand the Site

      Five: Get and Keep Customers by Offering Great Value

      Six: Develop Unbeatable Logistics

      Seven: Stay Lean

      Eight: Practice Technoleverage

      Nine: Innovation and Enlightened Adaptation

      Ten: Grow With the Best

      Eleven: Where Do We Go From Here?

      Index

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