E-commerce: business aspects Books
Sophie Dalziel Instagram Marketing and Advertising for Small
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£11.21
Redwood Publishing, LLC The Impatience Economy: How Social Retail
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£13.59
Create Your Reality Affiliate Marketing #2020: $10,000 per Month
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£13.49
Create Your Reality Amazon FBA Ecommerce Business Model: Foolproof
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£15.19
Create Your Reality Dropshipping E-commerce Business Model 2019:
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£18.69
Advantage Media Group The Automatic Marketing Machine
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£18.89
Advantage Media Group The Great Digital Transformation: Reimagining the
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£19.94
Goldink Publishers LLC E-Commerce Business through Social Media
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£17.09
Gallery Books Blockchain for Everyone: How I Learned the
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£22.40
Scribner Book Company Bezonomics: How Amazon Is Changing Our Lives and
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£21.00
Scribner Book Company Bezonomics: How Amazon Is Changing Our Lives and
Book SynopsisAn ';illuminating, lucid, and finely detailed' (The Washington Post) look at Amazon's world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and ';how Jeff Bezos turned Amazon into the world's lockdown necessity' (The Times, UK)from an award-winning Fortune magazine writer.Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with more than 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries. Amazon's business model has not only turned the retail industry and cloud computing inside out, but now its tentacles are squeezing media and advertising, and disrupting the state of technology, the economy, job creation, and society at large. Amazon's impact is so pervasive that business leaders in nearly every sector around the world need to understand how this force of nature operates. Based on unprecedented behind-the-scenes reporting from 150 sources inside and outside of Amazon, Bezonomics unveils the underlying principles Jeff Bezos uses to achieve his dominancecustomer obsession, extreme innovation, and long-term management, all supported by artificial intelligenceand shows how these are being borrowed and replicated by companies across the United States, in China, and elsewhere. Including tips for Amazon-proofing your business, Bezonomics answers the fundamental question: How are Amazon and its imitators affecting the way we live, and what can we learn from them? A goldmine for some, and a threat for others, ';Bezonomics' has proven to be a life-shaping force in our lives both now and in the foreseeable future.
£14.40
Atria Books Stream Big
Book SynopsisThe definitive story of the streaming platform Twitch told through the lives of its biggest creators, providing a portrait of how the booming livestream ecosystem is reshaping technology, entertainment, business, and culture.
£18.00
Barlow Book Publishing inc. The Zero Dollar Car: How the Revolution in Big
Book SynopsisThe Zero Dollar Car , written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House—would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready.Trade Review"John Ellis looks ahead and connects the dots of the utility of the automobile and the incredible data that is generated from understanding how we use it. His vision and insights will ignite your creativity." -- Tim Sullivan, Managing Principal, Meyers Research, a Kennedy Wilson Company"Whether you like it or not, John Ellis tells it like it is." -- Regina Hopper Formerly, President and CEO, ITS America"John Ellis' perspectives on the influence that data will play on consumer experiences, product development and the underlying ecosystems that connect both are fascinating and foreboding for those in, and outside of, the automotive industry." -- Aaron Schulenburg, Executive Director Society of Collision Repair Specialists
£22.46
Barlow Book Publishing inc. Supply Chain Revolution: How Blockchain
Book SynopsisThe COVID-19 crisis has taken precious lives and devastated the global economy. It has also revealed chinks in our supply chains. Not only did manufacturers find themselves scrambling unsuccessfully to find new suppliers when their Asian sources shut down, but the Western world experienced across- the-board shortages of essential consumer packaged goods for the first time in decades. The Blockchain has the potential to minimize these kinds of pandemic disruptions. In this book, the contributors show how the Blockchain can fix longstanding problems that make the business of getting goods to the customer so slow and expensive, especially in a crisis. Today's supply chains are complex, as they move things through trucks, planes, boats, and trains. Too many parties rely on a hodgepodge of documents and intermediaries to do business, which makes it slow and expensive to get goods to the customer. That's why, in a pandemic, an uninformed consumer might reasonably believe that toilet paper won't be available for many months. Enter blockchain—the Internet of Value. For the first time in human history, individuals and organizations can manage and trade their assets digitally peer to peer. In doing so, they will reinvent global commerce and how we exchange value. This will transform the best practices of operations, logistics, procurement and purchasing, transportation, customs and border control, trade finance and insurance, manufacturing, and inventory management. Supply Chain Revolution identifies what leaders should be doing now to prepare their organizations for the inevitable decentralized future. With contributions from some of the world's top experts, this book provides a view of the fast- approaching future of global supply chains, ripe for disruption at every level and in every role. Enterprise executives and entrepreneurs alike will find ideas and opportunities to learn, discuss with all their stakeholders, and decide how best to participate in the blockchain revolution.Trade Review"An invaluable collection of industry research. The hyper-convergence of blockchain, the Internet of Things, and artificial intelligence/machine learning will enable accuracy and new business models where our customer will enjoy supply chains that are trusted, decentralized, and open." Robert B. Carter, Chief Information Officer, FedEx Corporation
£19.76
Manor House Publishing Inc Content Marketing Made Easy: Why You Need It /
Book SynopsisWe are moving towards a world where a huge percentage of business is done on-line and if you are not playing in that field, eventually you are not going to have a business the revolution has only just begun the only constant in our world is change itself. Pretending these changes are not happening wont make them go away. I believe that developing and polishing our online content is the key to the kingdom it is a process that can be taught, learned and duplicated. Once you have a program up and running, it is a straightforward way to generate more business. On-line marketing can be intimidating, no doubt about it, and I spend my days simplifying it for business people so they can generate more revenue as a result of their online activities. We focus on a subset of on-line marketing that currently flies under the label of content marketing. By the end of this book I aim to help you figure out what that is, why its important and how it works, and hopefully Ill be able to crack open a door to the future for you and your b usiness that is filled with possibility. -- Susan Crossman
£14.99
Manor House Publishing Inc Your Personal Marketing Playbook: The Art of
Book SynopsisRelationships sustain us. Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere. Mere shells of ourselves. The same truth applies to the business world. In fact, relationships are the real DNA of the business world. And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet. We''ve written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have. And have fun while doing so! As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline. Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives. We call this collection of activities Personal Marketing. We''ve developed a formula to help our readers see their opportunity more clearly, and it summarises our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today: Referral Marketing + Content Marketing = Personal Marketing = Success.
£10.19
AC Publishing The Advanced Blogging Playbook: Follow The Best
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£12.73
AC Publishing Network and Multi Level Marketing Mastery: Follow
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£12.73
Charlie Piper Social Media Marketing Mastery (2 Manuscripts in
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£23.70
Mark Hollis Criptomoneda: La guía definitiva para el comercio
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£17.06
Jc Publishing Instagram Marketing Mastery: Learn the Ultimate
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£15.35
Daniel Heath Criptomoneda: Una guía sencilla para invertir
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£17.06
Springer Nature Switzerland AG Assortment and Merchandising Strategy: Building a
Book SynopsisDemonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers. Table of Contents
£37.99
Springer Nature Switzerland AG Innovations in Information and Communication
Book SynopsisThis edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.Table of ContentsDigitization of Financial Markets: A Literature Review on White-collar crimes.- Intervention of Chatbots –Recruitment Made Easy!!!!.- Affecting attributes to use food ordering app by young consumers.- Exploring influencing factors for m payment apps uses in the Indian context.- Modelling Enablers of Customer-Centricity in Convenience Food Retail.- Emotion AI: Integrating Emotional Intelligence with Artificial Intelligence in the digital workplace.- Factors affecting online grocery shopping in Indian culture.- A Study on Role of Digital Technologies & Employee Experience.- Driving employee engagement in today’s dynamic workplace: A literature review.- Is Online Teaching Learning Process An Effective Tool For Academic Advancement.
£161.99
Springer Nature Switzerland AG Lead Community Fundraising: Successfully
Book SynopsisThe world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international fundraising practices provide a valuable foundation for all practitioners in this field.Table of ContentsChapter 1. How digitalization is changing the world.- Chapter 2. Where are we currently in digital fundraising?.- Chapter 3. New digital world, new digital terms.- Chapter 4. All about lead community fundraising.- Chapter 5. Lead community.- Chapter 6. This is how lead community fundraising works: the campaign.- Chapter 7. This is how lead community fundraising works: the multi-cycle.- Chapter 8. This is how lead community fundraising works: the how to do guide.- Chapter 9. This is how lead community fundraising works: the team.- Chapter 10. This works in lead community fundraising: more than 20 international examples.- Chapter 11. The most important information.- Chapter 12. And what's next?.
£40.49
Springer Nature Switzerland AG Recommender Systems in Fashion and Retail:
Book SynopsisThis book includes the proceedings of the third workshop on recommender systems in fashion and retail (2021), and it aims to present a state-of-the-art view of the advancements within the field of recommendation systems with focused application to e-commerce, retail, and fashion by presenting readers with chapters covering contributions from academic as well as industrial researchers active within this emerging new field. Recommender systems are often used to solve different complex problems in this scenario, such as product recommendations, size and fit recommendations, and social media-influenced recommendations (outfits worn by influencers).Table of ContentsChapter 1. Using Relational Graph Convolutional Networks to Assign Fashion Communities to Users.- Chapter 2. What Users Want? WARHOL: A Generative Model for Recommendation.- Chapter 3. Knowing When You Don’t Know in Online Fashion: An Uncertainty Aware Size Recommendation Framework.- Chapter 4. SkillSF: In the Sizing Game, Your Size is Your Skill.- Chapter 5. A Critical Analysis of Offline Evaluation Decisions Against Online Results: A Real-Time Recommendations Case Study.- Chapter 6. Attentive Hierarchical Label Sharing for Enhanced Garment and Attribute Classification of Fashion Imagery.- Chapter 7. Style-based Interactive Eyewear Recommendations.
£98.99
Springer International Publishing AG From Grand Challenges to Great Solutions: Digital
Book SynopsisThis book constitutes revised selected papers from the 20th Workshop on e-Business, WeB 2021, which took place virtually on December 11, 2021.The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2021 theme was “From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19.” The 8 papers included in this volume were carefully reviewed and selected from a total of 24 submissions. The contributions are organized in topical sections as follows: digital innovation and transformation, and e-commerce and social media.Table of ContentsDigital Innovation and Transformation.- Drivers of technological innovation in SMEs during Covid-19 times: an analysis in the Caribbean region using ICONOS Program Database.- Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19.- Exploring freelancer attributes with peer endorsements.- Effects of COVID-19 on Critics’ Rating Behavior.- E-commerce and Social Media.- A Study Investigating Factors Affecting User Ratings in Mobile Games.- An Insight into Social Media Continuance Use: through Systematic Literature Review.- An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson.- Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media.
£44.99
Springer International Publishing AG Advances in Digital Marketing and eCommerce:
Book SynopsisThis book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
£125.99
Springer International Publishing AG Digital Transformation of the Financial Industry:
Book SynopsisThis book presents a collection of state-of-the-art research findings on the digital transformation of financial services. Digitalization has fundamentally changed financial services and has a tendency to reshape the landscape of the financial industry in an unprecedented manner. Over the last ten years, the development of new financial technologies has contributed to the creation of new business and organizational models, along with new approaches to service delivery. By encompassing significant conceptual contributions, innovations in methods and techniques, and by delineating the main applications of digital transformation in Central and Eastern Europe (CEE), the volume extends current knowledge on digital transformation in the financial industry. The book is divided into two parts. The first part provides a social-science perspective on digital transformation in the financial industry. The second part provides the most recent evidence on how financial technologies are transforming financial services on the markets, and how the adoption of modern information technologies fosters setting up new financial services. Further, this part outlines new approaches to digital transformation in the financial industry.This book will appeal to students, scholars, and researchers of finance, monetary economics, and business, as well as practitioners interested in a better understanding of the digital transformation of financial services, new financial technologies, and innovations in finance. Table of ContentsChapter 1. Effects of ERP on Accounting Information System: Analysis of Accountants’ Attitudes.- Chapter 2. Impact of Digitalization on the Accounting Profession.- Chapter 3. The Impact of Digitalization on Audit.- Chapter 4. The Effect of Innovation Through Intangible Assets on Company’s Profitability.- Chapter 5. Disrupting the Stock Market: Stocks Gone Crypto.- Chapter 6. The Future of Banking in FinTech Era: Decentralised and Embedded Finance.- Chapter 7. Digital Transformation of the Serbian Car Insurance Industry: a Mixed-method Approach.- Chapter 8. InsurTech - New Competition to Traditional Insurers and Impact on the Economic Growth.- Chapter 9. Customersʼ Intention in Terms of Using Mobile Banking Services in Serbia.- Chapter 10. New Ways of Providing Public Services: Platforms of Service Provision and the Role of Artificial Intelligence – in the Light of the Development of the Hungarian Public Administration.- Chapter 11. Preventing the Abuse of the FinTech Sector for Money Laundering and Fiscal Fraud in Terms of Polish Law – Legal Measures and Postulates of Normative Changes.- Chapter 12. Digital Payment Systems: State and Perspectives.- Chapter 13. Leveraging Open Banking: Challenges and Opportunities.- Chapter 14. FinTech Innovations as Disruptor of the Traditional Financial Industry.- Chapter 15. Cybercrime and Cyber Security in FinTech.- Chapter 16. Mobile Applications for Personal Finance Management: Technology Acceptance Perspective.- Chapter 17. Digital Payment Systems for Small to Middle-sized Enterprises in Serbia.- Chapter 18. Digital Payment Systems on High-speed Railway Belgrade - Novi Sad With a Comparative Analysis.
£132.99
Springer International Publishing AG Digital Pricing: A Guide to Strategic Pricing for
Book SynopsisThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.Table of ContentsBasics of Price Management.- Characteristics of Digital Pricing.- Business Models.- Revenue Models.- Pricing Process Part 1: Analysis.- Pricing Process Part 2: Strategy.- Pricing Process Part 3: Structure (3a: Price Differentiation).- Pricing Process Part 3: Structure (3b: Price Models).- Pricing Process Part 3: Structure (3c: Price Optimization).- Pricing Process Part 3: Structure (3d: Portfolio Pricing).- Pricing Process Part 4: Implementation.- Pricing Process Part 5: Monitoring.- Pricing Process and Pricing Psychology.
£49.49
Springer International Publishing AG E-Business. Digital Empowerment for an
Book SynopsisThe two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023. The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.Table of ContentsBibliometric Analysis on the Research Hotspots of Recommender Systems.- Research on Knowledge Sharing Efficiency Evaluation of Open Innovation Community: A case of Xiaomi Community.- Stock Price Overvaluation and Digital Transformation Investment of Listed SMEs: Impact Analysis and Path Testing.- A Tripartite View on Performance Matrices of Live Commerce.- Synergizes HeXie management framework with program management approach for Industry 4.0 transformation.- Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing.- How digital change and innovation in the workplace affect front-line employee retention: a cross-sectional study based on the aged care industry.- A Case Study of Collaborative Learning within a Digitalization Learning Environment.- A Study on the Influence Mechanism of Self-sacrificial Leadership on Employee Engagement-Based on Dual Identity Perspective.- Impact of Data Breach on IT Investment: Moderating Role of Buyer-supplier Relationship.- The Influence of Benefit Appeals in CSR Communication on Consumers' Willingness to Co-creation.- The influence of marketing stimuli and contextual factors on consumers' intention to make impulse purchases in live e-commerce .- How Older Adults’ Moments Sharing in SNS Contributes to Their Subjective Well-being.- Video Going Viral: Subjective Emotional Clash Vs. Objective Emotional Assertion.- Understanding First-aid Learning Intention through Using Social Media: Perceptions from External Emergency Events and Individual Internal Changes.- Impacts of Analyst Reports’ Descriptions of Corporate Innovative Behavior on Stock Price Synchronicity.- Understanding Users’ Ask Intention on Paid Q&A Platform from the Perspective of Impression Management.- How do we trust AI service? Exploring the trust mechanism in AI service.- A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili.- How Restaurant Attributes Affect Customer Satisfaction: A Study Based on Sentiment Analysis, Neural Network Modelling and Kano Model Classification.- A Method for Recommending Resources Across Virtual Academic Communities based on Knowledge Graph and Prompt Learning.- How Industrial Supportive Policies Drive the Corporation Attention Shifting: A Case Study of BYD from New Energy Vehicles Industry.- Optimal Platform Intrusion and Supplier Selection Strategy Oriented by Fresh Agriculture Product Supply Chains of Different Power-Structure.- Investment Risk Analysis and Countermeasure in Five Central Asian Countries for Chinese Investors.- How Knowledge Characteristics and Platform Characteristics Drive Users’ Purchase Intention of Online Paid Health Knowledge.- An Empirical Study on the Impact of Government Microblogs on Online Engagements during the Covid-19 Outbreak.- The Concept and Connotation of Enterprise Digital Transformation.- Research Hotspots and Frontier Analysis of Digital Marketing in China.- Study on Spatio-temporal Topic-sentiment Synergy Model and Visualization of Online Public Opinion on Public Health Emergency.- The Impact of Blockchain on the Credit Risk of Supply Chain Finance: A Tripartite Evolutionary Game Analysis.
£56.99
De Gruyter Delivering Digital Transformation: A Manager’s
Book SynopsisDeliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the digital world. Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation, and to define strategies for success in our increasingly digital economy. This book provides today’s leaders, managers, and practitioners with the tools for understanding, leading, and delivering in the digital age. »What I see here is an excellent survey of the best thinking on Digital Transformation. It’s a book I wish I had written.« Brad Power, Process Innovator »A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organisational and social impact as well as a glimpse of the future.« Petrina Steele, Equinix »A thoroughly enjoyable read. A great synthesis of many different sources that I’m sure will be an invaluable guide for managers.« Richard Sargeant, faculty.ai
£23.28
De Gruyter Blockchain and Artificial Intelligence: The World
Book SynopsisBlockchain and artificial intelligence are perhaps the two most significant disruptive technologies this century and both will significantly rewire the world of global financial markets and the world in which we live. While blockchain offers a number of significant advantages over traditional forms of finance including lower cost and massive increases in operational efficiencies of traded markets, property records and a whole host of transaction processes, artificial intelligence is moving fast from basic structured machine learning doing menial yet important big data tasks like credit card fraud detection to predictive analysis and real-time real-world risk management and investment decision making. There is still a lot of confusion in the market about cryptocurrencies, bitcoin and the underlying blockchain technology. Blockchain and Artificial Intelligence highlights the underlying technologies of blockchain and the differences between cryptocurrencies and blockchain financial applications. It explores the current AI offerings and gives a vision of the fast-moving developments in this area including the many solutions that are expected to revolutionize the way financial and commodity markets will operate in the future.
£60.75
De Gruyter Digital Business Strategy: How to Design, Build,
Book SynopsisDigital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
£27.00
De Gruyter Blockchain and Artificial Intelligence: The World
Book SynopsisBlockchain and artificial intelligence are perhaps the two most significant disruptive technologies this century and both will significantly rewire the world of global financial markets and the world in which we live. While blockchain offers a number of significant advantages over traditional forms of finance including lower cost and massive increases in operational efficiencies of traded markets, property records and a whole host of transaction processes, artificial intelligence is moving fast from basic structured machine learning doing menial yet important big data tasks like credit card fraud detection to predictive analysis and real-time real-world risk management and investment decision making. There is still a lot of confusion in the market about cryptocurrencies, bitcoin and the underlying blockchain technology. Blockchain and Artificial Intelligence highlights the underlying technologies of blockchain and the differences between cryptocurrencies and blockchain financial applications. It explores the current AI offerings and gives a vision of the fast-moving developments in this area including the many solutions that are expected to revolutionize the way financial and commodity markets will operate in the future.
£15.72
Kohlhammer W. MenschSein Im Zeitalter Kunstlicher Intelligenz
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£18.00
Springer International Publishing AG Introduction to Electronic Commerce and Social
Book SynopsisThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.Table of ContentsChapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
£74.99
Springer International Publishing AG Electronic Commerce 2018: A Managerial and Social
Book SynopsisThis new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.Table of Contents
£142.49
Springer International Publishing AG The Web at Graduation and Beyond: Business
Book SynopsisThis book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one. Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts.The book was written for a broad audience, including technology managers and students in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on “behind the scenes.”Trade Review“I am impressed by how the authors are able to tackle such a wide swath of technology development for the novice manager or executive. They struck a good balance between information provided and links to further reading and appropriate examples. … the authors cover appropriate topics in enough depth to make this a useful work for the nontechnology manager or executive to get caught up with the complex and wide-ranging array … . I recommend it.”( Pascal V. Calarco, Computing Reviews, March, 2018)Table of Contents1 The Web from Freshman to Senior in 20+ Years.- 2 Digital (Information) Technologies.- 3 IT and the Consumer.- 4 IT and the Enterprise.- 5 Digitization and Disruptive Innovation.- 6 The Road Ahead: Living in a Digital World.
£48.74
Duncker & Humblot Die Regulierung Des Rideselling (Uber):
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£97.43
Duncker & Humblot Missbrauchliches Verhalten Auf Digitalen Markten
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£74.93
Duncker & Humblot Grundlagen Der Mediaplanung
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£59.42
Peter Lang AG Digital Transformation in Business
Book SynopsisIn today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
£50.26
Peter Lang AG ¿Cómo generar estado de flujo (flow) en las redes
Book SynopsisDurante los últimos años se han hecho múltiples investigaciones sobre estado de flujo (flow), todas ellas de muy diversa naturaleza, dada la versatilidad del concepto para ser aplicado a distintos contextos. Lo que se pretende con el presente trabajo es contribuir y ampliar la literatura sobre estado de flujo en la esfera online, más concretamente, en el ámbito de las redes sociales; buscando así que las marcas contemplen este constructo en sus estrategias de marketing digital. Para ello, en primer lugar, se establece un marco teórico en el que definimos y describimos los aspectos más importantes del estado de flujo. Posteriormente, ahondamos en las características de dicho fenómeno pero, esta vez, aplicado al entorno virtual, y lo relacionamos con términos propios de la disciplina comercial. Por último, y a modo de estudio empírico del que extraer conclusiones prácticas, se realiza un análisis estadístico para conocer la percepción de los individuos acerca de las experiencias óptimas que ofrecen las distintas redes sociales.
£22.56
Peter Lang AG Digital Challenges and Strategies in a
Book SynopsisThe Covid-19 pandemic has not only affected the health and life of people around theworld but also many areas such as the economy, the way of doing business, workinglife, the education sector, the urban life, and consumer consumption habits. Digitaltechnologies and solutions also played an important role in the changes brought aboutby the pandemic. Digitization has brought its own challenges in this context. Beingaware of this issue, Turkish-German University (TGU) hosted a conference on “DigitalChallenges and Strategies in a Post-Pandemic World” in cooperation with BielefeldUniversity of Applied Sciences in Istanbul. The conference offered a platform for academiciansas well as practitioners to discuss the current issues related to new digitalapplications, the impact of digitization, digital challenges, and necessary measures, aswell as strategies to overcome these challenges in a post-pandemic world. The academicpapers presented in the conference constitute the chapters of this book.Table of ContentsEla Sibel Bayrak Meydanoğlu, Margareta Teodorescu, Müge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review — Işıl Ketan, Alexander Dreyer, Dilek Zamantılı Nayır : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour — İlke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy — Elif Ceren Yıldız, Taşkın Dirşehan : Blockchain Technology as a Solution to the Bullwhip Effect — Mehmet Ali Taş, Batin Latif Aylak, Damla Durak Uşar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management — Ahmet Tuğrul Tuğer : Understanding Artificial Intelligence in Service during the Post Pandemic Period — Müge Klein, Sevgin Batuk Ünlü, Selin Karaca Varinlioğlu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment — Alev Özer Torgalöz, Pınar Yozgatlı Özbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? — Çiğdem Vatansever, Meltem Sezer Özata, Ayça Ünsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media — Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems — Hüseyin Hayri Nuroğlu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era — Seyfullah Selimefendigil, Hakan Güzeloğlu, Çiydem Çatak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets — Mehmet Hakan Özdemir, Tolga Tuzcuoğlu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods — Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future — Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic — Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation — Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .
£48.60
Peter Lang AG Data driven decisions in enterprises –
Book SynopsisIn our world, where information and communication technologies are reshaping and continuing to shape every field, it is clear that enterprises that can follow the flow of information, grind the information they collect in information mills, and provide intelligence by using their internal and external information, can adapt to changing conditions in a timely and effective manner in proportion to its power. At this point, the aim is to automate the realization of this whole process to the greatest possible extent. In this context, the important developments in the last 20 years have been focusing on business intelligence, big data, deep learning, reinforcement learning, data intelligence, decision intelligence, automated decision-making, and other concepts and the development of application tools. From this point of view, under the title of “Data-driven decisions in enterprises – implications for business education and cases,” papers collected from various universities worldwide are included in this conference proceedings.Table of ContentsData driven decisions in enterprises – implications for business cases, Data Driven Business at Miele – An implementation case in the manufacturing industry, Process Mining as a tool for corporate value production, A cross-sector comparative analysis of a multidimensional framework of value creation through big data, Data-driven security, AI enabled "Just walkout technlology" in shopping malls: empirical evidence to predict consumer purchase intention with moderating role of shopping convenience, Business Valuation Methods in Europe - Similarities and Differences. Applying situated visualization for supporting consumer decision making, Resource based theory: insights in a managerial point of view, Data reports with dynamic documents: using R, Makdown, RStudio, Shiny, , Analysis of an SME company using the Altman Z-Score model, A constructive learning model for digital skills in treasury, Using researched-based learning on barriers to digital transformation to impact student engagement during a pandemic, Teaching Business students to code – thoughts on Why and How
£37.80
Peter Lang AG Die Regulierung Von OnlinePlattformen Und Der
Book Synopsis
£43.20
Peter Lang AG Der Verbraucherschuetzende Widerruf Im
Book SynopsisDer Maklerberuf unterliegt einem Wandel. Regelmäßig melden sich Interessenten mittlerweile auf Internetanzeigen von Maklern und schließen online Maklerverträge. Im Zuge der Digitalisierung eröffnen sich hier neue und spannende Rechtsfragen, in deren Mittelpunkt das verbraucherschützende Widerrufsrecht des Maklerkunden steht. Der Autor beleuchtet kritisch die bestehenden widerrufsrechtlichen Instrumente im Immobilienmaklerrecht, legt deren Schwachstellen offen und sucht anschließend nach Möglichkeiten zur Verbesserung. Unter kritischer Einbeziehung des MaklKostVertG und mit Blick auf die heutigen Herausforderungen hinterfragt er dabei auch die Maklervertragsdogmatik insgesamt. Seine Überlegungen münden in einem Formulierungsvorschlag an den Gesetzgeber zur Neuausrichtung des Erfolgsprinzips.
£37.80
