E-commerce: business aspects Books
Picador USA The Age of Cryptocurrency
Book SynopsisAn in-depth explanation of how bitcoin and other cryptocurrencies work, their potential for good and bad, and how this is likely to affect you as a citizen, government, business, and global geopolitics.Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world''s billions of unbanked individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it
£14.00
Griffin Publishing Modern Monopolies
Book SynopsisA look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
£999.99
Flatiron Books Bitcoin Billionaires
Book SynopsisFrom Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss''s big bet on crypto-currency and its dazzling pay-off. Ben Mezrich''s 2009 bestseller The Accidental Billionaires is the definitive account of Facebook''s founding and the basis for the Academy Awardwinning film The Social Network. Two of the story''s iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally r
£16.19
Picador USA The Truth Machine
Book SynopsisViews differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future. Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet's Next Big Thing: The Blockchain.Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the legacy systems once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all thisa new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain. In The Tru
£15.30
Pen & Sword Books Ltd The Rise of ECommerce
Book SynopsisThis book charts the rise of e-commerce from the 1990s to current day.
£999.99
Hay House Inc Overdeliver
Book SynopsisTrade Review“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”— Ryan Levesque, #1 national best-selling author of Choose and Ask“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”— Ryan Deiss, founder and CEO, Digital Marketer“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim“Filled with more useful information and history than any other book I’m familiar with.”— Joe Sugarman, direct marketing legend“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”— Joe Polish, founder, Genius Network and Genius Recovery“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”— Frank Kern“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”— Bill Bonner, founder, The Agora“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.
£15.29
Barcharts, Inc Linkedin For Business You Quick Study Business
Book SynopsisGain business presence and increase your networking scope, sales, marketability, and knowledge while becoming a leader within your area of business. With over 364 million registered users worldwide whether you are a local business or international make sure you can be found on LinkedIn and that your presence is strong. Accomplish that goal using 6-laminated pages of info. Suggested uses: ⢠Personal â learn to network for a better career increasing your potential and options, show your employer and/or customers your passion ⢠Business â use for a team or department to make sales and develop leads through a larger network and formal business presence separate from other social media ⢠Job Seekers & Hiring â use as the new resume and CV with references built in; you may get job offers without even seeking OR have a bank of potential employees within your connections
£999.99
Barcharts, Inc Local Business Marketing Quick Study Business
Book SynopsisNew reality â customers find you online and you can grow your business using evolving technologies and marketing tools that are often FREE. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses, and more importantly, how you can do it using the right tools. Suggested uses: o Business Owner/Manager â optimize your use of marketing tools and tactics provided in the guide by testing their effectiveness then using what works from this toolbox o Entrepreneurs â start your business with a bang not a whimper, learn what you need to build a presence before you even open your doors o Students of Business â familiarize yourself with real-world marketing solutions for small and large businesses
£999.99
Barcharts, Inc Payment Collection for Small Business QuickStudy
Book SynopsisEntrepreneurs and small business owners, get everything you need to know about getting paid. Technology for processing payment transactions is changing the way your business can look and feel to your customers and potential customers. It is easier than ever to start your own business with the tools available. In 6 laminated pages you will get a breakdown of what you need for your size business, costs, security concerns and examples of what options you have to choose from. 6-page laminated guide includes: Payment Methods Businesses Offer Drawback & Benefits of Every Option The Size & Nature of What You Do Small Shops Medical Offices Food Trucks Law Firms Restaurant & Retail Stores Mobile Merchants Evaluating the Cost of Doing Business Security & Precautions Cash & Checks ACH Transactions Money Orders & Cashier's Checks Cards Invoicing COD Wires Online Payments Bad Debt Returns & Refunds Being Nimble Tactics for Success Suggested uses: -- know where to start and get direction regardin
£999.99
Barcharts, Inc Social Media Marketing A Quickstudy Laminated
Book Synopsis
£9.36
Quickstudy Reference Guides Youtube Marketing
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£999.99
Royal Collins Publishing Company Mobile Commerce 3.0 Revised Edition
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£12.56
Harvard Business Review Press Making Markets: How Firms Can Design and Profit
Book SynopsisMarkets are transitioning from place to space - but as the collapse of the initial B2B boom demonstrated, the journey won't be easy. Pioneering market makers from eBay and British Petroleum to the Dutch Flower Auctions and ChemConnect are leading the way to create new value through markets. Their experiences make two things increasingly clear: success in the marketspace will require new ways of operating, and participation won't be optional. Ajit Kambil and Eric van Heck - respected authorities on electronic markets - argue that online auctions and exchanges will soon be an essential part of business practice. They explain why companies must adopt electronic markets now if they hope to compete in the future. And they prove that success lies not in achieving "first-mover" advantage in new markets, but in creating winning strategies to design and use markets to manage the supply chain, connect with customers, increase efficiency, and make decisions.Based on the authors' decade-long study of nearly one hundred successful and failed electronic markets in the United States, Europe, and Asia, the book reveals how market makers are rewriting the rules of commerce. They offer a strategic blueprint for designing, implementing, and profiting from electronic markets. "Making Markets" shows how companies can: creatively use markets in procurement, resale, and clearance, and in more novel applications such as prediction, risk management, and decision making; design, deploy, and stimulate the successful adoption of online auctions and exchanges; utilize technology to support - not replace - human interaction; leverage information to become more profitable buyers and sellers; innovate in trade processes from pricing, payment, and authentication to logistics and product representation; and, grow markets through partnerships, alliances, and mergers.This highly practical guide will help companies create the ultimate market: one that captures the feel and trust of a physical community but leverages the power and efficiency of technology to benefit all participants. Ajit Kambil is Associate Partner and Senior Research Fellow at Accenture's Institute for Strategic Change. Eric van Heck is a Professor at Erasmus University's Rotterdam School of Management, The Netherlands.Table of Contents1 Seizing the Value of Markets 2 From Place to Space 3 Making Markets Work 4 Auctions: The Devil Is in the Details 5 Using B2B Markets in the Supply Chain 6 Using Markets Creatively 7 Market Tactics 8 Dynamic Market Strategies Epilogue: A Call to Action
£22.80
HarperCollins Focus Platform: Get Noticed in a Noisy World
Book SynopsisHow do you turn your social media accounts into viable business opportunities? Michael Hyatt has the blueprint.Michael Hyatt learned to use his social media platform as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to: Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world. Learn to amplify, update, polish, and organize your content for success. Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
£17.09
Red Wheel/Weiser Your Virtual Success: Finding Profitability in an
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£12.34
Red Wheel/Weiser Viral Explosions!: Proven Techniques to Expand,
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£17.09
Red Wheel/Weiser 30 Days to Social Media Success: The 30 Day
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£10.44
Red Wheel/Weiser 30 Days to Online Pr & Marketing Success: The 30
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£11.39
Berrett-Koehler Mastering the New Media Landscape: Embrace the
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£15.29
Red Wheel/Weiser How to Protect (or Destroy) Your Reputation
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£12.34
Entrepreneur Press Winfluence: Reframing Influencer Marketing to
Book SynopsisWinfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the howmore specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspectivenot short-term, one-off executions.
£19.16
Entrepreneur Press Ultimate Guide to Shopify for Business
Book SynopsisBuilding your business doesn’t have to be hard. Shopify lays the foundation so you can drop the 9-5 and form an empire of your own. Ready to jump in headfirst? Shopify’s low-cost, low-risk solutions means there’s no barrier to entry, no matter the size of the venture. Everything you need to get started is detailed in the Ultimate Guide to Shopify. From hand-selecting the best product, targeting your unique audience, or breaking down the backend, the Ultimate Guide is here for you.Jason R. Rich and his handpicked team of Shopify experts take you through the ins and outs of opening an Ecommerce business, from the seeds of an idea to launch day. Using nontechnical language and digestible business strategies, this handbook is accessible to the absolute beginner or seasoned business mogul, no frustration required.You’ll discover how to: Build a profitable, e-commerce website using the Shopify platform, following step-by-step outlines for proven success Convert website visitors into loyal customers using Conversion Rate Optimization tactics and multifaceted advertising techniques Manage and market your inventory for maximum profitability Harness the power of social media, including direct purchasing options through multiple platforms. Apply themes and apps to differentiate your website and optimize functionality Stuffed with tried-and-true techniques to catapult your business to new heights, the Ultimate Guide to Shopify will take you there.
£999.99
Orbit Media Studios, Inc Content Chemistry 7th Edition
Book Synopsis
£22.14
Cranberry Press Winning Digital Customers: The Antidote to
Book SynopsisTHE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.No matter how experienced you are, you will learn something important from this book!SPRINT Chief Digital Officer, Rob RoyCustomers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don''t are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include: Organizational resistance, Outdated technology, Inadequate funding, The wrong talent, and Lack of alignment on what the vision for the future should be.All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG.As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will: Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today''s digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.In the book''s Foreword, written by Michelle McKenna, former Disney Executive, the technology leader behind The Wizarding World of Harry Potter, and the current CIO of the National Football League, McKenna says this about Tiersky and his approach:Howard Tiersky has been my secret weapon every place I''ve been because he is, I think, one of the brightest, most collaborative and best creative thinkers I''ve ever worked with. I''m happy that he''s now writing it all down and that others can now know what up until now has been known only to his clients. This book provides a very readable, but detailed, pragmatic guide to how to drive digital transformation in the real world,'' including both specific steps to follow and many anecdotes to put them in context. You will find methodologies, techniques and formerly top-secret tricks that can make a huge difference for you. Even if you''ve already hired the best agency or consultancy in the field, reading this book and applying its principles will help you understand and manage your transformation in a way that you get real sustainable change that can survive and thrive long after the last consultant leaves the building.
£19.99
Barlow Book Publishing inc. The Zero Dollar Car: How the Revolution in Big
Book SynopsisThe Zero Dollar Car , written by John Ellis, former head of technology at Ford, explores the deep changes that Big Data will make to our lives in the very near future. A car is a perfect example. Right now cars are outfitted with sensors that gather valuable information about the driver and road conditions. What if the driver could trade that information for money? That information could be so valuable that it could pay for the car. Cars are only the beginning. Imagine the Zero Dollar House—would you be willing to trade the information sensors gather in your fridge, your bathroom, and elsewhere? Big technology companies like Apple and Google are already profiting from the sale of this kind of information, so why shouldn't we? Ellis tells the story of one of the unlikely pioneers in this business and aims to prepare readers for the incredible changes ahead, once consumers are in a position to profit from Big Data. It could result in major financial rewards for the consumer, but, Ellis warns, the sharing of data from home and car and elsewhere could also create serious and even deadly trouble. Car Today, House Tomorrow. Be Change Ready.Trade Review"John Ellis looks ahead and connects the dots of the utility of the automobile and the incredible data that is generated from understanding how we use it. His vision and insights will ignite your creativity." -- Tim Sullivan, Managing Principal, Meyers Research, a Kennedy Wilson Company"Whether you like it or not, John Ellis tells it like it is." -- Regina Hopper Formerly, President and CEO, ITS America"John Ellis' perspectives on the influence that data will play on consumer experiences, product development and the underlying ecosystems that connect both are fascinating and foreboding for those in, and outside of, the automotive industry." -- Aaron Schulenburg, Executive Director Society of Collision Repair Specialists
£22.46
Barlow Book Publishing inc. Supply Chain Revolution: How Blockchain
Book SynopsisThe COVID-19 crisis has taken precious lives and devastated the global economy. It has also revealed chinks in our supply chains. Not only did manufacturers find themselves scrambling unsuccessfully to find new suppliers when their Asian sources shut down, but the Western world experienced across- the-board shortages of essential consumer packaged goods for the first time in decades. The Blockchain has the potential to minimize these kinds of pandemic disruptions. In this book, the contributors show how the Blockchain can fix longstanding problems that make the business of getting goods to the customer so slow and expensive, especially in a crisis. Today's supply chains are complex, as they move things through trucks, planes, boats, and trains. Too many parties rely on a hodgepodge of documents and intermediaries to do business, which makes it slow and expensive to get goods to the customer. That's why, in a pandemic, an uninformed consumer might reasonably believe that toilet paper won't be available for many months. Enter blockchain—the Internet of Value. For the first time in human history, individuals and organizations can manage and trade their assets digitally peer to peer. In doing so, they will reinvent global commerce and how we exchange value. This will transform the best practices of operations, logistics, procurement and purchasing, transportation, customs and border control, trade finance and insurance, manufacturing, and inventory management. Supply Chain Revolution identifies what leaders should be doing now to prepare their organizations for the inevitable decentralized future. With contributions from some of the world's top experts, this book provides a view of the fast- approaching future of global supply chains, ripe for disruption at every level and in every role. Enterprise executives and entrepreneurs alike will find ideas and opportunities to learn, discuss with all their stakeholders, and decide how best to participate in the blockchain revolution.Trade Review"An invaluable collection of industry research. The hyper-convergence of blockchain, the Internet of Things, and artificial intelligence/machine learning will enable accuracy and new business models where our customer will enjoy supply chains that are trusted, decentralized, and open." Robert B. Carter, Chief Information Officer, FedEx Corporation
£19.76
Penguin Random House Grupo Editorial Winners: El método para ganar clientes en la era de Amazon / (Winners: The Method to Win Customers in the Amazon Era
£25.10
Penguin Random House Grupo Editorial Sin filtro: La historia secreta de Instagram / No Filter: The Inside Story of Instagram
£30.80
Almuzara Marketing Digital Para Los Que No Saben de
Book Synopsis
£26.27
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Scaling Cloud FinOps
Book SynopsisResponding to the escalating demands placed on organizations and enterprises as they navigate the intricacies of cloud economics, this book offers pragmatic insights for establishing a sturdy foundation for cloud cost management.Scaling Cloud FinOpsempowers you with the knowledge and strategies to harness efficient cloud technology usage to proficiently manage cloud costs, refine expenditure, and implement robust, scalable Cloud FinOps practices. At the same time, it arms engineering leaders and executives with the necessary tools to foster a culture of cost awareness critical to greater profitability. At the heart of the book lies author Sasi Kanumuri's #Piggy-Bank Framework, an innovative approach to cloud cost governance that offers a practical blueprint to streamline cost reporting, provisioning, and resource management through automation, efficiency, and overall financial performance. You'll also delve into the intricacies of the 6-factor formula, a proven approach to cloud cost management. From resource rightsizing and cost allocation models to automated guardrails and vendor management, each factor serves as a pillar to support your organization's financial goals. Looking beyond numbers,Scaling Cloud FinOpswill give you the tools needed to orchestrate a cultural shift that can permeate every aspect of your organization. You'll learn how to cultivate a cost-aware engineering culture in which financial policies give every team member the knowledge and motivation to make data-driven decisions that drive efficiency, unlocking significant cost savings and cloud financial excellence. What You Will LearnCultivate a culture of cost awareness and accountability within engineering teams, fostering collaboration and data-driven decision-making to enhance cloud efficiencyBest practices from FinOps pioneers who've scaled world-class FinOps Teams at tech giants and startupsExplore unique frameworks enriched with real-world case studies, providing invaluable insights into effective cloud cost management (CCM)Acquire expert techniques in cost optimization, automation, and vendor management, all proven to deliver significant savings and optimal efficacyWho This Book Is ForProfessionals and leaders across the cloud, IT, finance, and procurement industries interested in streamlining cloud expenditures, cultivating a culture of cost awareness across the organization, and establishing robust cloud cost management strategies. Whether you're a novice or seasoned in FinOps practices, this book equips you with the tools to maximize the business value of your cloud investments.
£43.99
