E-commerce: business aspects Books
Taylor & Francis The Future of Payment Systems
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£142.50
Taylor & Francis Information and Communication Technologies for Sustainable Tourism
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£137.75
Taylor & Francis Mobile Working
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£36.99
Taylor & Francis Ltd Transmedia Marketing From Film and TV to Games and Digital Media American Film Market Presents
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£128.25
Taylor & Francis Airline eCommerce
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£156.75
Taylor & Francis Airline eCommerce
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£51.29
Taylor & Francis eCommerce Economics
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£175.75
Taylor & Francis eCommerce Economics
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£73.14
Taylor & Francis Ltd Return on Engagement
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£42.74
Taylor & Francis An Introduction to Social Media Marketing
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£56.04
Taylor & Francis Ltd Necessary But Not Sufficient A Theory of
Book SynopsisAfter reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been so realistic and never before have large companies been so fragile. What is really going on inside these hi-tech companies? What types of pressures and challenges are they facing? And how do they cope? Computer software providers, especially the ones that specialise in handling the data needs of organizations, are prime examples of these volatile companies. In the nineties we witnessed their growth from small businesses into multi-billion dollar giants. No wonder investors were attracted. In 1998 it was easy for such companies to raise as much money as they wanted. But now, investment funds have dried up. Why? And more importantly, is there a way to reverse the trend? This book gives the answers.
£37.99
Taylor & Francis Ltd Music Distribution and the Internet
Book SynopsisThere is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow''s Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: How should you conclude contracts with consumers over the internet? What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? How should a website user''s personal information be handled? What limitations are there on the way this data may be used for ongoing marketing of an artist''s work or the merchandise associated with it? What are the latest copyright laws in this area and how do they applyTrade Review'It is a book no one in the field would want to miss...' Emerald Journal - Library Review 'The great advantage of the book is that it deals with the issues in a comprehensive and logical manner. This book is a vital part of a commercial lawyer's armoury when acting for clients who operate websites for the sale of products and services.' Law Institute Victoria 'How well, and from that how effective are legal decisions and interpretations in the field, is something Sparrow touches upon and something that readers will readily identify with...Sparrow has added an attractive topical work to the current literature. It is a book no one in the field would want to miss,' Stuart Hannabuss Aberdeen Business School Writing for Library Management Journal 'In his new book, Sparrow attemps to offer insights into the legal aspects of conducting music-related business online....Few other books about online music offer any analysis of matters such as advertising regulations, electronic payment systems or internatinal conflicts of laws' Jeremy de Beer Law Professor at the University of Ottawa.Table of ContentsContents: Introduction to the internet and its impact on music distribution; Online contracts for the sale of music and merchandise; Website terms and conditions; E-Commerce Regulations 2002; Protecting and exploiting intellectual property rights in online music; Online marketing of music and merchandise; Collecting online data about music-buying consumers; Distance selling regulations and online music and merchandise sales; Paying for internet music distribution; Agreements with web designers, mobile operators and internet service providers; Strategic agreements between the internet music company and other parties; Advertising music and merchandise online; Electronic signatures and online music sales; Disability discrimination issues for music websites; Whose law applies to internet music sales?; Further reading; Index.
£128.25
Taylor & Francis Ltd Film and Television Distribution and the Internet A Legal Guide for the Media Industry
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£128.25
Taylor & Francis Ltd WebWeaving Intranets Extranets and Strategic Alliances
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£28.99
Taylor & Francis Ltd CYBERMARKETING HOW TO USE THE INTERNET TO MARKET YOUR GOODS AND SERVICE
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£54.14
Taylor & Francis Ltd Information Warfare Corporate Attack and Defence in a Digital World Computer Weekly Professional
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£52.24
Taylor & Francis eBusiness A JargonFree Practical Guide
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£39.99
Taylor & Francis Ebusiness Implementation
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£80.74
Taylor & Francis Ltd ECommerce and VBusiness Digital Enterprise in the TwentyFirst Century
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£65.54
Taylor & Francis Ltd Search Marketing Strategies A Marketers Guide to Objective Driven Success from Search Engines Emarketing Essentials
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£45.59
Taylor & Francis Introduction to eBusiness Management and Strategy
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£56.04
Taylor & Francis Ltd Knowledge Groupware and the Internet
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£35.99
Taylor & Francis Ltd Enterprise Information Portals and Knowledge Management Routledge 2002
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£61.74
Taylor & Francis Global Perspectives on ECommerce Taxation Law
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£137.75
Taylor & Francis Electronic Commerce and International Private Law A Study of Electronic Consumer Contracts Markets and the Law
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£142.50
Taylor & Francis Ltd EService New Directions in Theory and Practice New Directions in Theory and Practice New Directions in Theory and Practice
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£45.59
Taylor & Francis Ltd (Sales) ECommerce and the Digital Economy Advances in Management Information Systems
Book SynopsisThis volume in the Advances in Management Information Systems series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.Table of ContentsSeries Editor’s Introduction, Vladimir Zwass, Acknowledgments, E-Commerce and the Digital Economy: An Introduction, Part I. Information Technology Standards and the Transformations of Industry Structure, 1. Measuring the Business Benefits of Web-Based Interorganizational Systems: A Co-Adoption Model for Standards Development, 2. Impact of Standardization on Business-to-Business Collaboration, 3. The Impact of B2B Electronic Commerce Technology, Processes, and Organization Changes: A Case Study in the Personal Computer Industry, 4. The Standardization Gap: An Economic Framework for Network Analysis, Part II. Emphasis on Consumers and Customization, 5. Extending Customers’ Roles in E-Commerce: Promises, Challenges, and Some Findings, 6. Human Factors and E-Commerce, 7. Bundling and Unbundling of Electronic Content, 8. Current and Future Insights from Online Auctions: A Research Framework, Part III. Management of Mobile and Information Technology Infrastructure, 9. Peer-to-Peer Technologies for Business-to-Business Applications, 10. Topographical Leveraging of Sharable Services: The Concept of Capacity Provision Networks, 11. Mobile Commerce: A Value System Perspective, 12. Explaining the Success of NTT DoCoMo’s i-Mode: The Concept of Value Scope Management, Part IV. Trust, Security, and Legal Issues, 13. Trust in Online Consumer Exchanges: Emerging Conceptual and Theoretical Trends, 14. Spotting Lemons in the PKI Market: Engendering Trust by Signaling Quality, 15. Private Law on the Internet: The Performance of the ICANN/UDRP System, Editor and Contributors, Series Editor, Index
£147.25
Taylor & Francis Economics Information Systems and Electronic Commerce Empirical Research Empirical Research
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£175.75
Taylor & Francis Marketing and Promoting Electronic Resources Creating the EBuzz
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£82.64
Taylor & Francis Impact of eCommerce on Consumers and Small Firms
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£128.25
Taylor & Francis Ltd Free Business and Industry Information on the Web
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£51.29
Taylor & Francis Ltd Funny Peculiar
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£35.14
Taylor & Francis Ltd Smart Business and Digital Transformation
Book SynopsisBeginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it.This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business and Digital Transformation addresses the challenge of becoming smart from three different perspectives: smart factory, smart industry and smart environment. Covering technologies including the Internet of Things (IoT), cloud, artificial intelligence (AI), mobility, 5GTable of ContentsForeword Introduction Part I Smart factory 1 Definitions and principles of Industry 4.0 2 The concept of continuous and smart improvement 3 The layers of I4.0 systems 4 Connectivity and data sharing with stakeholders inside and outside the organisation 5 Data mining, analysis and evaluation 6 Lean 4.0 7 Artificial/enhanced intelligence 8 AI’s impact on the labour market Part II Smart business transformation 9 The business model of I4.0 10 Marketing planning in a smart industrial environment 11 Smart supply chain 12 Fintech and smart banking Part III Smart environments 13 Smart cities 14 Construction 4.0 15 Smart agriculture 16 Society 5.0
£54.14
Taylor & Francis Ltd The Business of the Metaverse
Book SynopsisThe metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight.In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segmenTable of ContentsChapter 1. Influence of Metaverse on business applications Chapter 2. Evolution and future impact Chapter 3. Marketing Chapter 4. Advertising & Tourism Chapter 5. Retail Chapter 6. Media and Entertainment Chapter 7. Human Resources Chapter 8. Finance Chapter 9. Supply Chain, Logistics, and Manufacturing Chapter 10. Healthcare Chapter 11. Sports Chapter 12. Automotive Chapter 13. Education Chapter 14. Public Sector
£47.99
Taylor & Francis Digital Financial Inclusion
Book SynopsisWith the arrival of the Internet of Things' (IoT), smartphones, real-time payments systems, plus FinTech activity, Financial Inclusion services can now be integrated into a country's National Payment System (NPS), which means there should be no systemic barriers to transitioning the socio-economic pyramid, as actors build their financial status. This, however, is not the case. This book is a comprehensive guide to understanding the transition of financial services from cash-based to digital-based systems, with a focus on Financial Inclusion.It explores the success of Financial Inclusion programs in promoting economic activity and lifting people out of poverty. It does not concentrate on a single deployment or approach, rather, it takes a broader view. The book surveys the technology and infrastructure required to build digital payment systems, as well as the regulatory and governance frameworks that enable their operation, however, the major focus is on the incorporation of t
£39.99
Taylor & Francis Ltd Cyber Security Management
Book SynopsisCyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication moTrade Review’Cyberattacks are growing in volume and sophistication and will continue to do so. The authors believe that attacks will increase in severity before adequate solutions can be developed and deployed. The book will be most valuable to those implementing a cybersecurity program who need a strategic overview of what is required, and to those who have implemented such a program and wish to validate it.’ Security Management, August 2015Table of ContentsCyber Security Management
£128.25
Cambridge University Press Global ecommerce
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£104.00
Cambridge University Press Organization as Time
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£99.75
HarperCollins Publishers Inc Dot.Con
Book Synopsis
£17.09
HarperCollins Publishers Inc AskGaryVee
Book SynopsisTrade Review#AskGaryVee reads like transcripts from the show, and that's OK when the information being dispensed is this persuasive and accessible. Vaynerchuk answers questions large and small... Vaynerchuk's enthusiasm is infectious. -- Success Gary Vaynerchuk's new book kicks ass like Muhammad Ali...Gary delivers. When you reach the end you feel your mind has expanded with a wealth of information and some new curiosities. You can and should go buy a copy right now (are book reviewers supposed to say that?) -- Huffington Post The pages will turn your creative juices and light a fire under you. #AskGaryVee will make you uncomfortable and get you excited about your discomfort -- Forbes.com Accessible and empowering chapters addressing self-awareness, public speaking, embracing a long-term vision, and the hallmarks of a good leader show Vaynerchuk to be a shrewd, learned businessman who effectively dispenses "real-world advice that can be adapted and reshaped as the winds of commerce and culture shift." -- Kirkus
£999.99
HarperCollins Publishers Inc Chaos Monkeys
Book Synopsis
£16.19
HarperCollins Publishers Inc Crushing It
Book SynopsisTrade Review“Gary is a masterful entrepreneur with a gift for communication that cuts through all the bullshit that can often hinder one’s success. We share the same simplistic business philosophy which is why we’ve become good friends: Be willing to put in the hard work. And always be grateful. Crushing It! is a must-have for all individuals who want to be the best at what they do.” — Dwayne “The Rock” Johnson “The name GaryVee has become synonymous with motivating an entire generation. No one understands the power of social media better than Gary, because none of what he preaches is theory—it’s an understanding born from his deep experience in business and in life.” — Casey Neistat “Gary is helping to calibrate the desires and expectations of a new generation searching for a way to break through the noise. He’s loud, he’s high energy—and he’s exactly right.” — John Mayer Vaynerchuk identifies the most important components that contribute to successful online marketing in a personable, lively way. Going beyond simple “how-to” guides for the various platforms, he gets at the heart of what it takes to succeed in a competitive environment. Recommended for anyone looking to get started online or increase their media currency. — Laurel Tacoma, Fairfax Cty. P.L., VA
£19.00
Harper Business Cloudmoney
Book Synopsis
£999.99
MIT Press Ltd The Sharing Economy MIT Press The End of
Book Synopsis“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. What is new, in the “sharing economy,” is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as “crowd-based capitalism”—a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, w
£16.19
Little, Brown Spark Gonzo Capitalism
Book Synopsis
£23.20
John Wiley & Sons Inc Social Media for Trainers
Book SynopsisA how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You''ll learn to leverage each medium''s unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers. ?Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the IntTable of ContentsList of Tables and Figures ix Acknowledgments xiii Introduction: Getting the Most from This Resource 1 CHAPTER 1 The Basics 11 What Is Social Media? 11 Why Social Media in Training? 13 Which One? 15 Choosing What to Use When 16 Getting Started 18 Summary 22 CHAPTER 2 Twitter 23 In a Nutshell 23 In a Larger Container 23 How to View Twitter 23 Advantages/Disadvantages of Twitter in Training 23 Why Twitter Instead of Something Else? 25 Why Twitter in Addition to Something Else? 25 Getting Started 26 Before the Training Event 33 Pre-Work 35 In Class 36 Intersession Work 37 Formative Evaluation 44 Summative Evaluation 44 Post-Class: Extending the Life of the Training 45 Twitter Tools 47 Inside the Enterprise 50 Case: Microblogging at Qualcomm 50 Summary 52 CHAPTER 3 Facebook and Other Communities 53 In a Nutshell 53 In a Larger Container 53 How to View Facebook 54 Advantages/Disadvantages of Facebook in Training 55 Why Facebook Instead of Something Else? 56 Why Facebook in Addition to Something Else? 56 Getting Started 57 Once Your Personal Page, Group, or Fan Page Is Set Up 63 Prior to Course Start 69 Intersession Work 71 Building a Learning Community with Facebook 74 Case: Facebook as a Community for InSync Training, LLC, Course Graduates 75 And Now, a Few Words about LinkedIn 77 Summary 82 CHAPTER 4 Blogs 83 In a Nutshell 83 In a Larger Container 83 How to View Blogs 83 Advantages/Disadvantages of Blogs in Training 84 Why Blogs Instead of Something Else? 87 Why Blogs in Addition to Something Else? 87 Getting Started 88 To Provide a Course Site or Host an Online Course 90 Case: Public Library Uses a Blog to Host a Course 91 To Support a Traditional Course 91 Pre-Work 92 Intersession Work 94 Formative and Summative Evaluation 103 Final Projects 105 Post-Course 105 Building a Learning Community 105 Summary 108 CHAPTER 5 Wikis 109 In a Nutshell 109 In a Larger Container 109 How to View Wikis 109 Advantages/Disadvantages of Wikis in Training 109 Why Wikis Instead of Something Else? 110 Why Wikis in Addition to Something Else? 110 Getting Started 111 Hosting an Online Course 111 Case: Jive Software Uses Wiki to Host a Course 112 In Addition to an Online Course 116 To Support a Traditional Course 117 Pre-Work 118 Intersession Work 118 Post-Course 124 Formative and Summative Evaluation 125 Building a Learning Community 125 Summary 126 CHAPTER 6 Other Tools 127 Google Wave 127 Google Docs 128 YouTube 130 Case: Interactivity via YouTube 131 TeacherTube 135 Social Bookmarking 137 SlideShare 138 Free Virtual Classroom Tools 139 Skype 139 VoiceThread 140 Mashups: Game Changers 140 UStream 141 Summary 141 CHAPTER 7 The Bigger Picture 143 Well First, What Is “Learning”? 144 What Is Social Learning? 145 What Does Social Learning Look Like? 146 Case: Online Community Managed by Employees of Government Agency 154 And Now, 268 Words About Knowledge Management 155 Social Learning: How to Do Things Versus How to Get Things Done 156 What’s the Future? 158 Getting Started with Social Learning 160 Summary 162 Afterword: Be the Change 163 Selling the Change 163 Being the Change 165 Appendix 167 References and Suggested Reading 171 About the Author 175
£42.50
John Wiley & Sons Inc YouTube and Video Marketing
Book SynopsisFully updated with new information, including the latest changes to YouTube! If you''re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You''ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimizaTable of ContentsForeword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005–2006: Early Days 3 2007–2008: Middle Years 10 2009–2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four Ps vs. Five Ws and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don’t More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight 325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457
£21.84
John Wiley & Sons Inc The Six Disciplines of Breakthrough Learning
Book SynopsisGet real results for your business maximize your training and development programs Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right.Table of ContentsForeword ix Conrado Schlochauer Introduction: The Six Ds 1 D1 Define Business Outcomes 39 D2 Design the Complete Experience 77 D3 Deliver for Application 109 D4 Drive Learning Transfer 149 D5 Deploy Performance Support 191 D6 Document Results 223 Coda 281 Afterword 287 Will Thalheimer References 291 Name Index 305 Subject Index 309 About the Authors 323
£31.35
