E-commerce: business aspects Books

Book SynopsisMaster the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet marketing.This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before.This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make.Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news).What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them.In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests.Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

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Book Synopsisboo hoo is a gripping, insider''s account of the rise and fall of this most controversial of internet startups - a global, online retailer of sports and designer clothes.Trade ReviewSuch a dazzling version of the boo phenomenon that as readers turn the pages they will be rooting for the company to survive even though they know the story ends in disaster. * The Sunday Times *Boo Hoo is an engrossing account of how two childhood friends persuaded some of the world's savviest investors and fashion houses - including Bernard Arnault's LVMH and the Benetton family - to fund a sports and designer clothing company to the tune of $100m. * The Guardian *[his] tale captures the hype and excitement of developing what was seen by many as a ground-breaking company with state-of-the-art technology- Along the way, it tells of endless rounds of raising finance, glamorous parties, staff clashes and bitter sparring with the press. * BBC.co.uk *The game would be to bring boo.com to market, when it would soon be worth more than $1 billion and make its backers rich. Can all this have happened last year? It seems more like a tale from a different aeon, but the lessons it teaches are timeless. * The Spectator *Reading [this] has the fascination of watching a high-speed car crash replayed in slow motion. You know what's going to happen, you can see the confident glow on the drivers' faces, but can't warn them about the curve in the road that is coming to unstick them. Schadenfreude is irresistible. And yet everyone walks away unhurt. * The Independent *

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Book SynopsisJai Singh Arun is a senior program director at IBM corporate strategy team and drives strategic product management and business development of IBM Research innovations within Blockchain, Artificial Intelligence, and Cybersecurity areas. He has over two decades of global, cross-functional business and emerging technologies leadership experience, building multi-million dollar software, systems, and services businesses. Jerry Cuomo leads IBM's engineering and product initiatives on Blockchain. He holds the prestigious title of IBM Fellow and is recognized as one of the most prolific contributors to IBM's software business, producing products and technologies that have profoundly impacted how the industry conducts commerce over the World Wide Web. Nitin Gaur is an IBM distinguished engineer and worldwide director and he leads IBM's global blockchain labs and services. He is responsible for strategy and developing offeringsTrade Review“Much has been written about blockchain in the past few years: what it is and what it is not (at various levels of detail), as well as the technology’s long-term strategic value for companies, industries, and economies. However, what we’ve been missing is a practical, operational, ‘how to’ set of steps for creating, implementing, and operating a blockchain-based solution. This book aims to fill that gap. It’s an invaluable tool for anyone ready to take the plunge and start taking advantage of this remarkable technology. “Most technologies can be implemented one business at a time. Not so with blockchain. Blockchain is particularly valuable when applied to a collection of companies working closely together as a business ecosystem, such as a supply chain. Blockchain for Business goes into great detail about what it takes to organize and manage such an ecosystem, including the technical and business models that in the end drive the decisions about whether to join or not, and the governance necessary for a smooth, efficient operations. It also nicely explains the necessary technical expertise and management roles needed to successfully create and operate blockchain frameworks and applications. “Blockchain for Business is an invaluable tool for anyone ready to take the plunge and start taking advantage of this remarkable technology.” —Irving Wladawsky-Berger, Research Affiliate, MIT; Columnist, WSJ CIO Journal; VP Emeritus, IBM “Jai, Jerry, and Nitin have written the guidebook to address the critical knowledge gap that exists between the hype of blockchain and cryptocurrencies and the pragmatic utilization of blockchain technology for transforming businesses. Blockchain for Business leverages their firsthand insights and provides a practical approach for business and technical leaders to leverage a proven methodology to drive successful blockchain projects that deliver trust and transparency for all participants.” —Marie Wieck, General Manager, IBM Blockchain “Understand how to capture the power of the trust machine. This book contains a wealth of resources and tools for those looking to apply blockchain solutions in a business environment. A must-read for enterprise executives.” —Perianne Boring, Founder and President, Chamber of Digital Commerce “Jai, Jerry, and Nitin nailed it! Blockchain for Business addresses the critical question business leaders are attempting to answer: How does my business derive real, measurable value from blockchain? This is a practical guidebook for both the business and technology leader to help identify business value from blockchain technology in the form of new growth opportunities, sustainable competitive advantage, time savings, cost reductions, and risk mitigation—turning blockchain into business results!” —D. Keith Pigues, CEO and Founder, Luminas Strategy, Coauthor Winning with Customers: A Playbook for B2B “Blockchain for Business is a must-read for executives looking to define blockchain’s potential to transform business processes. Jerry, Jai, and Nitin have comprehensively described the key steps business leaders should take to identify the right scope, select the best technology, and establish an appropriate business model and governance structure.” —Arvind Krishna, SVP, Hybrid Cloud and Director of IBM ResearchTable of ContentsForeword xii Preface xvii Acknowledgments xxiii About the Authors xxvii Chapter 1: Introduction to Blockchain 1 Blockchain Beliefs 2 Enterprise Blockchain 3 Why Blockchain Matters 4 The Trailblazers 5 Blockchain for Good 9 Blockchain Questions from Business and Technology Leaders 12 Chapter Summary 16 References 17 Chapter 2: Opportunities and Challenges 19 Disruptive Elements 20 Opportunities 25 Challenges 40 Chapter Summary 47 References 47 Chapter 3: Understanding the Technology Landscape 49 Blockchain: A Technical Perspective 50 Blockchain for Enterprises 56 Essential Maturity Imperatives for Enterprise Blockchain 66 Token Revolution 68 Understanding Digital Asset (Token) Fungibility: Opportunities and Considerations for Meaningful and Sustainable Blockchain-Powered Chapter Summary 85 References 86 Chapter 4: Business of Business Models 87 Path to Blockchain Enterprise Adoption: A Prescriptive Approach 87 Business Modeling and Design 92 Chapter Summary 104 Chapter 5: Developing a Governance Structure for Blockchain Networks 105 Governance Structure and Landscape 109 SCTrustNet 118 Chapter Summary 121 Chapter 6: Building a Team to Drive Blockchain Projects 123 Enterprise Structures in a Decentralized Economy 124 Roles of an Enterprise in a Blockchain Network 126 Building an Effective Team 128 Intraprise Synergy 132 An Example of a Blockchain Project Team 134 Chapter Summary 135 Chapter 7: Understanding Financial Models, Investment Rubrics, and Model Risk Frameworks 137 Understanding Blockchain Project Financial Fundamentals 139 Blockchain Investment Rubric 143 Return on Investment Modeling 148 Risk Modeling 153 Chapter Summary 159 References 160 Chapter 8: Looking Ahead: What Does the Future Hold? 163 The Network of Networks 164 Blockchain at the Nexus of Technology 167 Blockchain Opportunities and Challenges: What Lies Ahead? 173 Overall Summary 176 References 180 Index 183

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Book SynopsisTwo experts on the information economy explore the true economic value of technology and innovation.A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education.Innovation continues through booms and busts. This book provides an essent

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Book SynopsisBuy now with one-click. Amazon''s business model is deceptively simple: make online shopping so easy and convenient that customers won''t think twice. Yet Amazon''s success is largely down to CEO and founder Jeff Bezos, a man described as both a ''happy-go-lucky mogul'' and a ''notorious micromanager''. His high energy, passionate approach to retailing has driven Amazon to the top.Jeff Bezos is smart. Originally a computer geek, he had the vision to capitalise on the untapped online market for books. He''s also a calculating machine who creates ''deal-flow'' charts for every major decision, from what business to create to how to choose a spouse. One Click explores what makes Bezos Bezos. Through detailed research and interviews with Amazon employees, competitors and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions and how he makes his business decisions.Amazon.com was waiting to be discovered. It took Bezos''s u

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Book SynopsisThe book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

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Book SynopsisA comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.Table of ContentsContents; 1. Origins: definition, drivers, and impact; 2. Insights: big data and analytics; 3. The big picture: strategy, innovation and value; 4. The digital customer: attitudes and behaviours; 5. Digital relationships and the customer experience; 6. Digital marketing networks and partnerships; 7. Promotion in a complex online environment; 8. Digitally-enabled creativity and innovation; 9. Emerging challenges and opportunities; 10. Working in digital marketing.

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Book SynopsisTable of ContentsFigures List Preface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition Introduction: How I created The Conversion Code Disclaimer: How to Read The Conversion Code Section One: How To Do Marketing That Attracts High-Quality Leads Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code) Chapter 2: How To Use Your Website To Attract High-Quality Leads Chapter 3: How To Build Landing Pages That Capture High-Quality Leads Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads) Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads Chapter 9: How To Get The Most Out Of Twitter Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans) Chapter 11: It’s TikTok Time Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time) Chapter 13: Audio Is Everywhere (how to take advantage of it) Chapter 14: Influencer Marketing Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads? Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible Chapter 19: How To Convert Leads Using Text Messages Chapter 20: How To Use Automated Email Campaigns To Convert Leads Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages Section Three: The Billion Dollar Sales Script Chapter 23: Welcome to the Boiler Room Chapter 24: The Pre-Call Stalk Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead Chapter 26: The Digging Deep Technique Chapter 27: How to Quickly Get a Lead to Trust You Chapter 28: Proactively Uncovering Objections Chapter 29: How to Start Closing Using the Five Yeses Chapter 30: The Perfect Sales Pitch Chapter 31: Exactly What to Say When You Transition from Pitching to Closing Chapter 32: How To Close Chapter 33: How To Overcome Objections Chapter 34: Preferred Additional Outcomes (what to do when you can’t close someone) Chapter 35: What To Say After They Say Yes Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data) Notes About the Author Index

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Book SynopsisLeigh Gallagher is Senior Editor at Large at Fortune magazine, where she writes and edits feature stories and is a co-chair of the Fortune Most Powerful Women Summit and Fortune Brainstorm Tech conference. She is a seasoned business commentator, appearing regularly on news programmes and is a member of the Council on Foreign Relations.@leighgallagherTrade ReviewAn engrossing story of audacious entrepreneurism and big-industry disruption, The Airbnb Story is a tale for our times. * Charles Duhigg, author of bestsellers Smarter Faster Better and The Power of Habit *Gallagher captures the remarkable journey of Airbnb exceedingly well; she takes readers from its earliest and scrappiest days through becoming an enduring company with a brand beloved by millions around the world. * Reid Hoffman, co-founder of LinkedIn *A fast paced, fun dive into one of the seminal firms of our time; through the tale of Airbnb, Leigh Gallagher shows us how the sharing economy can be a force for emotional connection -- as well as for social and business disruption. * Rana Foroohar, Financial Times columnist and CNN global economic analyst *A must-read for anyone who has wondered where Airbnb came from and where this highly popular and very disruptive company might be headed. Leigh Gallagher takes you on a journey from the idea all the way to the company's current multi-billion dollar valuation * Bethany McLean, co-author of bestsellers The Smartest Guys in the Room and All the Devils Are Here *Leigh Gallagher has written a compelling history of Airbnb’s journey from a crazy, it-will-never-work idea to becoming a totally disruptive force * Tony Hsieh, bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. *

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Book SynopsisDiscover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar globaTrade ReviewThis insightful guide to the dynamic forces that continue to shape the cosmetics industry will serve as an invaluable resource to the current and next generation of leaders in beauty. -- Christine Chang, co-founder and co-CEO of Glow RecipeAn excellent guide to cosmetics marketing that weaves together both the theory and the practical to provide a comprehensive review of the discipline. Karchin and Horvarth have done a superb job illustrating the text with real-life stories from the industry, from the very early days, to the most recent times and have included a fascinating chapter on the history of makeup. Each chapter contains well-defined learning objectives and there is a very useful section on planning a career in the cosmetics industry. This is clearly a reference text book for any aspiring cosmetics and beauty marketer. -- Simon Worraker, CEO, JaponesqueThe Cosmetics industry is one of the most enduring and dynamic out there, and this text book provides a comprehensive primer on the different elements of business strategy as well as important historical context for the rapid evolution that is occuring today. – Amanda Baldwin, CEO, Supergoop!Lindsay Karchin and Delphine Horvath’s book Cosmetics Marketing: Strategy and Innovation in the Beauty Industry opens the curtains behind the complex beauty industry. It takes us on a comprehensive view from intriguing cultural history to the inner workings of today’s cosmetics sector. A vital guide for anyone who wants to discover this unique industry. * Lan Vu, Founder & CEO, BEAUTYSTREAMS *Cosmetics Marketing serves a critical need in fashion studies and elegantly brings together industry insights and key theoretical concepts. I find it strange that many fashion programs don't include beauty as part of the curriculum - even though it's a huge part of fashion. Cosmetics Marketing makes it easier to incorporate this important segment of fashion into both fashion and business programs. I'm grateful for this textbook - the first of its kind - and use it in my Beauty Culture, Commerce, and Innovation course. -- Denise H. Sutton, Associate Professor, Department of Business, City Tech-City University of New York, USATable of ContentsIntroduction Chapter 1: A Brief History of Makeup The Study of Beauty as the Study of Culture Early Uses of Cosmetics Early Icons: Royal Courts The Normalization of Cosmetics The Birth of a Formalized Industry: Beauty as a Commercial Business Shifting Political Contexts: The Politics of Beauty The Globalization of Beauty The Contemporary Cosmetics Industry Further Exploration Chapter 2: Understanding the Cosmetics Market What is Cosmetics Marketing? Company Spotlight: Revlon Fire & Ice Campaign Company Spotlight: Sephora’s Retail Revolution The “5 P’s” of Cosmetics Marketing: Product, Place, Price, Promotion, and People Further Exploration Chapter 3: Strategies in Cosmetics Marketing Company Spotlight: Revlon Charlie (STP Model) Company Spotlight: Estée Lauder Youth-Dew (Product Repositioning) Company Spotlight: Dove Campaign for Real Beauty (Brand Repositioning) Segmentation, Targeting, and Positioning (STP) Model Repositioning Strategy Company Spotlight: Kylie Cosmetics (Digital-First Branding) Company Spotlight: The Body Shop (Push vs. Pull Strategies) Push vs. Pull in a Digital Landscape Threshold-Based Promotional, Value Size Pricing, and Cross-Sell Strategies Financial Strategy 101 Marketing Strategies for Future Growth Further Exploration Chapter 4: Cosmetics Industry Innovation & Evolution A Brief History of Innovation in Beauty Product Innovation Technological Innovation Evolution: Social Responsibility, Wellness, and Inclusivity Evolution: Contemporary Visual Culture – Social Media and Brand Aesthetics Further Exploration Chapter 5: Planning a Beauty Career Career Prep Specializations in Beauty Cosmetics Industry Interview Preparation Networking Continuing Education Further Exploration Chapter 6: Makeup Theory and Approaches Product Overview Consumer Characteristics Classic Makeup Looks Further Exploration Glossary Endnotes and works cited Index

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Book SynopsisAn up-close account from the world's first metaverse-embedded reporter In Making a Metaverse That Matters: From Snow Crash & Second Life to A Virtual World Worth Fighting For, the celebrated author of The Making of Second Life and Game Design Secrets, Wagner James Au, delivers an engrossing exploration of how nascent metaverse platforms have already captured the imagination of millions. Featuring powerful stories and dozens of incisive interviews with insiders including Metaverse creator Neal Stephenson himself, the author uses his unique, grassroots-level perspective as the first reporter embedded in a metaverse platform. Readers will learn about: How to understand and define the Metaverse and cut through the many myths and misconceptions around it. A behind-the-scenes account of launching Second Life, the first metaverse platform to achieve mainstream awareness, and what its many controversies teach us. Where currenTable of ContentsPreface xiii Introduction: Five Stories about Five Core Metaverse Concepts xix Part I Conception 1 Chapter 1 Crash Course—A Simple History of a Complex Idea 3 Creating the Metaverse Immediately after Snow Crash 7 Reclaiming the Metaverse’s Definition Taken from Its Source 11 Chapter 2 Second Life and the Mystery of the First Metaverse Platform 23 Chapter 3 How Facebook Became Meta (But Lost the Metaverse on the Way) 77 Part II Realization 101 Chapter 4 Kid Stuff: Minecraft, and the Rise of Roblox 103 Chapter 5 Battle Royale for the Fortnite Metaverse 127 Chapter 6 Neal Stephenson Enters the Metaverse— Lamina1, Blockchain, and the Utopia of Ownership 141 Chapter 7 VRChat and Finding Furry Anime Utopia 161 Part III Promises and Perils 185 Chapter 8 VR, Interoperability, Web3, and Other Metaverse Myths 187 Chapter 9 Sex, Abuse, and the Eternal Content Moderation Challenge 205 Chapter 10 Metaverse Real-World Use Cases—Separating Substance from Hype 225 Chapter 11 Overcoming the Metaverse Age Cliff and the Immersion Funnel 249 Part IV A Metaverse Worth Fighting For 263 Chapter 12 Future Paths 265 Chapter 13 Future Pitfalls—Manipulation, Takedowns, and the Experience Machine 279 Chapter 14 Metaverse Lessons for the Next 30 Years 295 Glossary 319 Appendix A: Rules for Avatar Radicals and Reformers 323 Appendix B: Advice for Metaverse Reporters 329 Acknowledgments 331 About the Author 333 Index 335

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Book SynopsisMichelle Carvill is Founder of Carvill Creative - a social media marketing agency whose clients include the BBC, Nuffield Health and Norbord. Passionate about the digital future she advises clients on online marketing communication and social media strategies, and leads a team delivering practical social media planning and daily management. She is the author of Get Social, published by Kogan Page.Ian MacRae is a work psychologist, consultant, speaker, author and Managing Director of High Potential Psychology. He works with, and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment which has been translated into dozens of languages and used by over 50,000 people around the world. Myths of Social Media is his fifth book, he is co-author of Motivation and Performance and Myths of Work, also part of the Business MytTable of Contents Chapter - 00: Introduction; Chapter - 01: Social media is a waste of time; Chapter - 02: All social networks do the same thing; Chapter - 03: Social media isn’t that influential; Chapter - 04: Social media replaces real-life networking; Chapter - 05: Social media marketing is a dark art; Chapter - 06: It’s not worth responding to criticism on social media; Chapter - 07: Sharing more content is always better; Chapter - 08: Social media is free; Chapter - 09: Social media can replace your business website; Chapter - 10: Social media activity is purely a marketing function; Chapter - 11: Social media cannot be done well in-house; Chapter - 12: Social media means my business has to be available 24/7; Chapter - 13: Social media is no use for internal communications; Chapter - 14: Employees know what is expected of them on social media; Chapter - 15: Social media is not effective for business development; Chapter - 16: It’s not possible to measure social media ROI; Chapter - 17: Digital natives are all social media experts; Chapter - 18: Social media influencers are a new phenomenon; Chapter - 19: People have different personalities on social media; Chapter - 20: Saying the wrong thing on social media will get me cancelled; Chapter - 21: Public social media profiles are fair game for employers and recruiters; Chapter - 22: Business leaders don’t need a presence on social media; Chapter - 23: Social media is full of #fakenews; Chapter - 24: Social media is the best source of information; Chapter - 25: Social media intensifies information bubbles; Chapter - 26: Social media is not strategic; Chapter - 27: Social media is purely for broadcasting; Chapter - 28: Oversharing on social media can reveal trade secrets; Chapter - 29: Being active on social media lets me control my digital footprint; Chapter - 30: Social networks will protect my data

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Book SynopsisThis book charts the rise of e-commerce from the 1990s to current day.

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Book SynopsisAre you looking to supercharge your business and grow your online community? The key to a booming business is your community. Founder of social media consultancy The Selfhood, Daisy Morris, is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This book drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers. You will learn how to create meaningful connections with your audience, through real-life case studies, simple exercises and top-notch business advice. A must-read for any business owner.

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Book SynopsisWhen managers and marketers outline their social media strategies, they often plan for the right hook - their next highly anticipated sale or campaign that's going to put the competition out for the count. Right hooks, after all, convert traffic to sales. This book offers a blueprint to social media marketing strategies that really works.

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Book SynopsisTrade Review#AskGaryVee reads like transcripts from the show, and that's OK when the information being dispensed is this persuasive and accessible. Vaynerchuk answers questions large and small... Vaynerchuk's enthusiasm is infectious. -- Success Gary Vaynerchuk's new book kicks ass like Muhammad Ali...Gary delivers. When you reach the end you feel your mind has expanded with a wealth of information and some new curiosities. You can and should go buy a copy right now (are book reviewers supposed to say that?) -- Huffington Post The pages will turn your creative juices and light a fire under you. #AskGaryVee will make you uncomfortable and get you excited about your discomfort -- Forbes.com Accessible and empowering chapters addressing self-awareness, public speaking, embracing a long-term vision, and the hallmarks of a good leader show Vaynerchuk to be a shrewd, learned businessman who effectively dispenses "real-world advice that can be adapted and reshaped as the winds of commerce and culture shift." -- Kirkus

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Book SynopsisCrushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but itâs not about getting rich. Itâs a blueprint to living life on your own terms.

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Book SynopsisA trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.Trade Review“The authors authoritatively document the rules and pitfalls of platforms, combining years of research with practical guidelines and real-life examples. A must-read for all operators or participants of existing or future platform businesses.” — Stephane Kasriel, CEO of Upwork “Whether you are a customer wanting to understand the economic logic behind platforms, a business manager wanting to learn platform strategies, or a regulator wanting to become informed about platform governance, this book offers indepth, cogent, and up-to-date answers by three experts who began analyzing platforms when the word wasn’t even known. A true treatise and treasure.” — Bengt Holmstrom, Paul A. Samuelson Professor of Economics and Management at MIT and winner of the 2016 Nobel Memorial Prize in Economic Sciences “Essential reading for any business trying to compete as a platform or against a platform. Even traditional businesses must understand how to evolve into a platform and partner with other platforms. Sound complicated? This book will help you sort it out.” — Arne Sorenson, CEO of Marriott International “Should every business jump on, surrender to, or be a platform? Should government condemn, regulate, or imitate platform businesses? This book not only answers these questions; it also provides critical understanding of the underpinning and superstructure of platforms. For every business and social leader, this is the go-to book for learning the essential lessons about the business phenomenon of our times.” — Reed Hundt, former chairman of the Federal Communications Commission and author of A Crisis Wasted: Barack Obama’s Defining Decisions “The Business of Platforms should be read by all managers, entrepreneurs, investors, and academics interested in platform businesses. It is rigorous and valuable, yet very readable.” — Richard Schmalensee, former dean of the MIT Sloan School of Management and coauthor of Matchmakers: The New Economics of Multisided Platforms

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Book SynopsisA riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant.Trade Review“A revelatory account of the bloody rivalry between two ruthless retail juggernauts that are not accustomed to losing.” — Brad Stone, author of The Everything Store “A once-scrappy entrepreneur named Jeff Bezos has taken control over what we buy and how it is sold to us, in ways that are both worrisome and impressive. Del Rey delivers the goods on how it all went down, juxtaposing Amazon’s stunning rise with the efforts of a once-dominant Walmart to keep up. It is said that when elephants fight, only the grass suffers. Guess what? We’re the grass.” — Kara Swisher, host of the Pivot and On podcasts, New York Media “This book is a front-row seat to one of the most brutal, consequential corporate battles of our time—and it comes with a backstage pass, revealing dirt the companies don’t want us to see. A must-read for anyone interested in the future of commerce.” — Mark Bergen, author of Like, Comment, Subscribe “An engaging and cinematic account of the Ali-Frazier of retail.” — Scott Galloway, NYU Stern School of Business professor of marketing and bestselling author of Adrift “Winner Sells All is the definitive history of the clash between two business titans constantly reinventing themselves to crush the competition and fill our shopping carts. As Amazon and Walmart build and defend their dominance, Del Rey brings the reader into the complexities and trade-offs of their business decisions, revealing all that goes into the quest for customer loyalty—and all that is lost when two giants control so much of our economy.” — Sarah Frier, author of No Filter “Walmart and Amazon are too often discussed separately, despite their overlapping impact on America and the world. Winner Sells All explores the biggest business story of the past twenty years, through the eyes of an unusually broad and deep network of sources.” — Christopher Mims, tech columnist for the Wall Street Journal and author of Arriving Today "An eye-opening look at a battle of corporate titans that shows few signs of slowing down." — Kirkus Reviews “Del Rey’s behind-the-scenes insights enlighten, and the author makes no bones about what the companies’ success has cost workers, criticizing both for keeping wages low while lavishly rewarding executives. This thorough outing delivers.” — Publishers Weekly

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Book Synopsis"Minervini has run circles around most PhDs tryingto design systems to beat the market." -- JACK SCHWAGER, bestselling author of Stock Market Wizards"Mark's book has to be on every investor's bookshelf. It is about the most comprehensive work I have ever read on investing in growth stocks." -- DAVID RYAN, three-time U.S. Investing Champion"[Minervini is] one of the most highly respected independent traders of our generation. His experience and past history of savvy market calls is legendary." -- CHARLES KIRK, The Kirk Report"One of Wall Street's most remarkable success stories." -- BEN POWER, Your Trading EdgeTHE INVESTOR'S GUIDE TO SUPERPERFORMANCE!Dramatically increase your stock market returns with the legendary SEPA system!For the first time ever, U.S. Investing Champion MarkMinervini reveals the proven, time-tested trading system he used to achieve triple-digit returns for five consecutive years, Table of ContentsTrade Like A Stock Market WizardHow to Achieve Superperformance in Stocks in Any MarketTABLE OF CONTENTS1.Introduction 2.What you need to know first 3.The SEPA strategy 4.Value comes at a price 5.Trading with the trend 6.Categories, industry groups and catalysts 7.Fundamentals to focus on 8.Assessing earnings quality 9.Follow the leaders 10.A picture is worth a million dollars 11.Don’t just buy what you know 12.Risk Management part 1 13.Risk management part 2

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Book SynopsisThe only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the oTable of ContentsForeword x Acknowledgments xiii Introduction: Getting Started—Understanding the Ground Rules xv Chapter 1 Getting Focused—Identifying Goals 1 Chapter 2 Getting Attention—Reaching Your Audience 15 Chapter 3 Getting Respect—Identifying Influence 51 Chapter 4 Getting Emotional—Recognizing Sentiment 77 Chapter 5 Getting Response—Triggering Action 105 Chapter 6 Getting the Message—Hearing the Conversation 123 Chapter 7 Getting Results—Driving Business Outcomes 163 Chapter 8 Getting Buy-In—Convincing Your Colleagues 199 Chapter 9 Getting Ahead—Seeing the Future 213 Appendix: Resources 229 Index 235

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Book SynopsisAffiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool.Table of ContentsForeword xxvii Introduction xxix Part I History, Terminology, and Introductory Remarks 1 Chapter 1 Understanding Affiliate Marketing 3 What Is Affiliate Marketing? 4 Affiliates, Subaffiliates, and Superaffiliates 5 Affiliates 5 Subaffiliates 6 Superaffiliates 7 Universality of Affiliate Marketing 9 Marketing Channels and Types of Affiliates 9 Content Publishing 10 Couponing 10 Data Feeds 11 Email Marketing 12 Paid Search 12 Loyalty Marketing 12 Social Media 15 Video 15 Popularity 17 Chapter 2 Budget, Payments, and Related Considerations 19 Budgeting 20 Performance-Based Models 21 Interaction with Other Channels 24 Reversal Policies and Related Considerations 25 Duplicate Orders 27 Locking Periods and Lock Dates 27 Consider a Nonreversal Policy 29 Part II Month 1: Pre-Launch Research and Analysis 31 Chapter 3 Week 1: Perform Competitive Marketing Analysis 33 Monday: Understand SWOTT Analysis 34 Tuesday: Identify Strengths and Weaknesses 36 Strengths 36 Weaknesses 36 Wednesday: Evaluate Opportunities, Trends, and Threats 37 Opportunities and Trends 37 Threats 39 Thursday: Present Your Analysis to Your Boss/Client 39 Friday: Develop a Competitive Intelligence Strategy 41 Join Affiliate Programs 42 Follow Competitor in Other Ways 42 Set Up Automatic Monitoring 43 Employ Traffic Monitoring Tools 44 Chapter 4 Week 2: Understanding Tracking and Reporting 47 Monday: Evaluate Affiliate Networks 48 Affiliate Networks 48 Tuesday: Understand CPA Networks and How They Work 56 Wednesday: Assess In-House Solutions 61 Making the Choice 63 Thursday: Analyze Payment Options 64 What Do Affiliates Prefer? 64 Outsourced Payment Solutions 66 Friday: Understand the Importance of Cookies 67 Chapter 5 Week 3: Evaluate Program Management Options 69 Monday: Understand the Basics 70 Autopilot vs Proactive Management 70 Key Management Elements 71 Manage the Program, Not Affiliates 74 Tuesday: Set Your Expectations 74 Wednesday: Outline Qualifications and Certification 76 Affiliate Program Manager Qualifications 76 Education and Certification 77 Thursday: Weigh In-House vs Outsourced Solutions 78 Friday: Determine Compensation and Draft Contact 80 Determining Compensation 80 Drafting the Contracting Agreement 82 Sample Outsourced Program Management Agreement 86 Chapter 6 Week 4: Finalize Payment Models and Cookie Life 89 Monday: Decide on the Payment Models to Use 90 Tuesday: Determine Whether You Need a Two-Tier Program 94 Wednesday: Study Cookie Retention Data and Make Conclusions 95 Cookie Retention Rates 95 Return Days Analysis 96 Conclusion 99 Thursday: Calculate Commission Budgeting in Incentives 99 Incentives and Tiered Commission Increases 101 Types of Monetary Incentives 101 Friday: Finalize Overall Payment Terms 104 Qualifying Action 104 Cookie Life 104 Payment Models 104 Commission 105 Incentives 105 Locking Period 105 Part III Month 2: Setting Your Affiliate Program Up 107 Chapter 7 Week 1: Develop Creative Inventory 109 Monday: Review Types of Creatives Used by Affiliates 110 Deciding Where to Start 115 Tuesday: Understand and Put Together Text Links 117 Wednesday: Learn About Banner Usage and Popular Sizes 119 Banner Sizes 119 File Size 121 Thursday: Review Banner Creation Mistakes and Work on Banners 122 10 Mistakes to Avoid 122 Examples of Good Affiliate Banners 124 Check What’s Working for Your Competition 125 Friday: Develop a Dynamic Creative Policy 126 Chapter 8 Week 2: Data Feeds, Coupons, and Plug-Ins 129 Monday: Learn About Data Feeds 130 How Do You Create a Data Feed? 131 Data Feed Standard 132 Tuesday: Study and Avoid Common Data Feed Mistakes 133 Wednesday: Discover Feed Importing Options 136 Computer Programs 136 Online-Based Solutions 136 On-Server Applications 140 Private-Label Solutions 141 Network-Based Solutions 142 Thursday: Develop Your Coupon Strategy 143 Solution to Possible Conflict with Coupon Affiliates 144 What Coupons Should Merchants Offer? 145 Types of Deals That Convert Best 146 What Makes a “Killer Coupon”? 146 Landing Pages for Coupons 147 Friday: Understand Add-Ons and Plug-Ins 149 Chapter 9 Week 3: Research and Develop Program Policies 153 Monday: Work on Your Coupon and Discounts Policy 154 Pseudo-couponing 154 Examples of Coupon Policies 156 Tuesday: Develop Your Trademark Policy 158 Trademarks and Paid Search 158 Trademarks and Domain Names 159 How to Word the Agreement 160 Wednesday: Formulate Policies Regarding Loyalty and Rebates Affiliates 163 The Rotten Apple 164 Thursday: Word Your Recommendations on Affiliate Disclosures 167 Requirement to Disclose Relationships 167 Implications for Affiliate Marketers 169 Everyone Is Accountable 170 How to Word Disclosures and Agreements 171 Friday: Finalize Your Affiliate Program Agreement 172 Chapter 10 Week 4: Final Brushstrokes 183 Monday: Implement Tracking and Test the System 184 Tuesday: Prepare the Text for Three Email Templates 185 Application Receipt 186 Approval Email 187 Recruitment Phase 190 Welcoming Phase 190 Routine Phase 191 Additional Approval Emails 191 Denial Email 192 Wednesday: Set Up Your Affiliate Program Support Base 193 Sign-up Link 194 Nonexistent Link 194 Broken Link 194 No Real Info 195 Vague Verbiage 195 Program Bio 195 Mini-Sites 196 Five Common Problems with Text 200 Email Address 201 Thursday: Prepare Announcement Text 201 The Checklist 201 Three Types of Calls to Action 201 Sample Announcement 202 Friday: Compile Lists of Keywords and Best Sellers 204 Keyword Lists 204 Best-Seller Lists 209 Part IV Month 3: Program Launch and Affiliate Program Management 211 Chapter 11 Week 1: Launch the Affiliate Program and Recruit 213 Monday: Announce Program Launch 214 Press Release Websites 214 Affiliate Marketing Websites 214 Affiliate Program Directories 216 Social-Media Channels 218 Affiliate Networks 218 Tuesday: Study Affiliate Recruitment Tools and Techniques 219 Free Recruitment Tools 219 Seven Avenues of Affiliate Recruitment 220 Wednesday: Develop a Direct-Contact Recruitment Strategy 227 Three Forms of Direct Contact 228 How Not to Do It 229 How to Make It Shine 230 Sample Texts for Affiliate Recruitment 233 Thursday: Formulate Your Social Media Approach 236 Types of Social Media and Where to Start 236 Essential Points to Remember 237 Blogging Tips 238 Get Ready to Rock ’n’ Roll! 240 Friday: Plan to Attend Conferences and Shows 240 Affiliate Marketing Conferences and Events 241 Other Conferences on Online Marketing 242 Chapter 12 Week 2: Plan Your Affiliate Communication 243 Monday: Study Affiliate-Preferred Channels of Communication 244 Global Problem 244 Preferred Communication Channels 245 Two-Way Symmetric Communication 246 Types of Communication 247 Tuesday: Decide on Frequency of Newsletters and Approach 247 Communication Frequency and Response Time 248 Formulate Your Approach and Stick to It 249 Wednesday: Learn How to Put Together Affiliate Newsletters 250 Affiliate Newsletter Format and Characteristics 250 Three p’s to Remember Before Hitting Send 251 July Winners 252 August 2009 Promo 253 Creatives 253 Meet Us at Affiliate Summit East 2009 253 Motivating Through Newsletters 255 Thursday: Launch Social-Media Efforts 256 Affiliate Forums 256 Microblogging 258 Social Networking 259 Friday: Start Writing Your Affiliate Program’s Blog, Developing FAQs and Tutorials 260 Basic Questions 260 Detailed Instructional Section 261 Chapter 13 Week 3: Program Management 265 Monday: Categorize Affiliates 266 Tuesday: Develop Fraud Prevention Policy and Enforcement Rules 268 Fraud Prevention 268 Enforcement Policy 271 Wednesday: Start Profiling Affiliates 272 Thursday: Forget About Managing, and Start Leading! 274 Twenty Differences Between Management and Leadership 275 The Four Most Valued Characteristics of a Leader 277 It’s All About Emergent Leadership 280 Friday: Become a Transformational Leader 281 Chapter 14 Week 4: Affiliate Motivation 285 Monday: Learn About Motivation in General and Marketing to Marketers in Particular 286 Motivation Is Always Multifaceted 286 Keys to Moving Mountains 287 Focus on Personal Advancement, Needs, and Goals 287 Forget About “Motivation” by Threat 288 Tuesday: Study Contingency Theory 290 Contingency Approach 290 The Nature of Affiliates 291 Applications of Contingency Models to Affiliate Program Management 291 Wednesday: Understand How Extrinsic Motivation Works 294 Five Golden Rules of Successful Extrinsic Motivation 294 Examples of Incentive Campaigns 295 Motivation by Money vs Autonomy, Mastery, and Purpose 297 Thursday: Learn More About Intrinsic Motivation 298 Intrinsic Motivation—The Ultimate Goal 299 Nicholson’s Method and Affiliate Context 300 Motivating Culturally Diverse Affiliates 301 Friday: Arrive at Your Own Optimal Approach 302 Part V Month 4: Advanced Management and Analysis 305 Chapter 15 Week 1: Study and Learn to Deal with Parasitism and Problematic Affiliates 307 Monday: Monitor Red Flags in Affiliate Applications 308 Tuesday: Learn About Affiliate Parasitism 313 Three Types of Parasites 313 Program Agreement 314 Cookie Stuffing 315 Wednesday: Educate Yourself on Adware and Toolbars 316 What Parasites Are and How They Work 318 What Affiliates Think 320 Thursday: Police Trademark Violators 320 Platform-Based Tools 321 Independent Tools 321 Friday: Learn About Coupon Theft and Copycat Sites 325 The Problem 325 The Solution 326 Copycat Sites 328 Chapter 16 Week 2: Master Affiliate Program Analytics and Optimization 329 Monday: Understand What KPIs and Metrics to Focus On 330 KPIs for Advertisers/Merchants 330 Tuesday: Split Test to Improve Conversions 332 Conversion Optimization 333 What to Test 335 How to Test Effectively 336 Wednesday: Explore Alternative Tracking Solutions and Compensation Models 337 Cookieless Tracking 338 Alternative Compensation Models 338 Thursday: Engage in Ongoing Competitive Intelligence 342 Why? 343 How? 343 What? 344 Friday: Analyze Progress and Stay Informed 346 Monitor Affiliate Program Performance 347 Be on Top of Industry Trends and Developments 347 Chapter 17 Deadliest Mistakes to Avoid 351 Mistakes, Errors, and Lessons to Learn 352 15 Mistakes Committed by Merchants 352 Mistake 1: Leaky Websites 353 Mistake 2: “Autopilot” Approach to Affiliate Program 354 Mistake 3: Unclear or Absent Program TOS 354 Mistake 4: Nonexistent PPC Policy 354 Mistake 5: Embarrassing Commission Rates 354 Mistake 6: Short Cookie Life 354 Mistake 7: Insisting on Home Page Links 355 Mistake 8: Insisting on Promotion of Best Sellers 355 Mistake 9: Commission Drops 355 Mistake 10: Lack of Advanced Notifications 356 Mistake 11: Late Payments 356 Mistake 12: Changes That Affect Affiliate Links 357 Mistake 13: Tampering with Tracking Code 357 Mistake 14: Unrealistic Goals for Commission Increases 357 Mistake 15: Asking for Something You Cannot Return 358 25 Affiliate Program Management Mistakes 358 Mistake 16: Managing Affiliates 358 Mistake 17: Assuming You Are Smarter Than Affiliates 358 Mistake 18: Assuming All Affiliates Are Prone to Fraud 359 Mistake 19: Terminating Inactive Affiliates 359 Mistake 20: Practicing a “One-Size-Fits-All” Approach 360 Mistake 21: Believing Money Is the Best Incentive 360 Mistake 22: Being Impersonal 360 Mistake 23: Belated Approvals 360 Mistake 24: Untargeted Recruitment Emails 360 Mistake 25: Use of Email Addresses Based on Free Servers 360 Mistake 26: Not Responding to Affiliate Emails and Questions 361 Mistake 27: Failing to Maintain an Ongoing Communication Channel 361 Mistake 28: Informing Affiliates of the Obvious 361 Mistake 29: Ignoring Affiliate Suggestions 362 Mistake 30: Low-Quality Answers to Questions 362 Mistake 31: Asking Affiliates How They Can Do Better 363 Mistake 32: Selective Helping 363 Mistake 33: Typos, Spelling Mistakes, and Code Errors 363 Mistake 34: Insisting on Phoning 363 Mistake 35: Termination of Affiliate Accounts Without Notice 363 Mistake 36: Dryness and Blandness 364 Mistake 37: Unkept Promises 364 Mistake 38: Ultimatums 364 Mistake 39: Showing One Affiliate’s Site to Others 365 Mistake 40: Failing to Admit Mistakes 365 Chapter 18 Affiliate Program Promotion Ideas 367 Sharing Ideas 368 Better Base Conditions for Select Affiliates 369 Free Domain Giveaway 369 Arithmetic Progression Bonuses 370 Cobranded Version of a Good Affiliate Tool 370 Segment Your Products 371 Learn to Celebrate 371 Run “Happy Weeks” 372 Classic “Happy Week” Idea 373 An A-B-C-D-E Idea 374 A 1-2-3-4-5 Idea 375 Colors Idea 376 Lingua-Symbolic Idea for One Week 377 Sliding Scale of Commission Increases 379 Bonus Weeks 380 Growth Tied to Commission 380 Offer Tripled Commission 380 Run a Lottery 381 Let Them “Test-Drive” It 383 Offer 100-Percent Commissions 383 Run a “Free Graphics Help” Week 384 Award “Every-Third-Sale” Gifts 384 Cash for Everything: CAIs, FSBs, and So On 385 Cross-Program Promotions 385 Dynamic Scripts 387 Commission-Beating Policy 387 Exclusive Coupons for Select Affiliates 388 Time-Sensitive Private Offers 388 Free Content Help 388 Activation Incentives 389 Turn a Sale into a Contest 390 Glossary of Abbreviations 393 Index 401

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Book Synopsis

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Book SynopsisShows how Online Dispute Resolution (ODR) can be used to resolve conflicts which inevitably arise, both online and offline, in business and commerce. Based on exclusive research and best practices, this title presents advice on how ODR can save time and money, offering suggestions and approaches for resolving business related conflicts online.Table of ContentsPreface. Introduction. Part I: What Is ODR? 1. Overview. 2. How ODR Works. 3. Advantages of ODR. Part II: ODR and Business. 4. ODR: Essential to E-Commerce. 5. Providing Online Redress: ODR and B2C E-Commerce. 6. A Well-Lighted Place: ODR and B2B E-Commerce. 7. Maximizing Efficiency:How ODR Can Help the Insurance Industry. 8. ODR and Employment: Resolving Workplace Disputes Online. 9. Electronic Democracy: ODR and Government. 10. Confidentiality and Privacy:Health Care and Finance. 11. Building a Global Justice System: ODR and Transboundary Disputes. 12. Other Applications of ODR. Part III: Designing Effective ODR for Business: Envisioning the Fourth Party. 13. Key Considerations: Designing ODR for People, Not Machines. 14. Designing the Platform: Technology. 15. Defining the Process: Setting Standards of Practice. 16. Frequently Asked Questions (FAQs). 17. Conclusion. Appendix. Notes. Suggested Reading. Index. About the Author.

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Book SynopsisOver thirty trading strategies specifically designed for trading futures from experienced and successful professional trader Robert Carver.

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Book SynopsisMastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revised and expanded third edition provides essential detail to get you started.

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Book SynopsisDevelop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest''s unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more. Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan Explore the factors behind Pinterest''s appeal and learn how to develop a plan based on your business''s core goals, then implement it and monitor the results Review case studies and interviews with successful Pinterest marketTable of ContentsIntroduction xxvii Chapter 1 Understanding Pinterest 1 What is Pinterest? 2 Visual Bookmarking 2 Visual Idea Searching 4 The History of Pinterest 5 Pinterest’s Quietly Explosive Growth 6 An Organically Formed Community 6 Demographics 6 How Pinterest Makes Money 7 Affiliate Links 8 Ad Platform Potential 8 Premium Account Potential 9 Pinterest’s Long-Term Potential 9 Early-to-Market Advantage 9 Third-Party Integration 10 Sustainability for Users 11 Chapter 2 Who Uses Pinterest for Marketing and Why? 13 Why Are Companies Using Pinterest? 14 To Drive Traffic 14 To Generate (and Track) Loyalty 16 To Demonstrate Product Potential 18 To Better Understand Consumers 20 To Establish Brand Personality 22 What Types of Companies Can Benefit from Using Pinterest? 24 Bloggers 24 Retail Stores 26 Online Publications 30 Big Brands 32 Small Business 34 Nonprofits 36 Chapter 3 What Makes Pinterest Valuable? 39 Pinterest Plays Off the Impact of Imagery 40 Visual Bookmarking 42 Saved Images for Later Exploration 43 Driven by Impulse Clicks 44 Pinterest Has a Low Barrier to Entry 45 Easy Account Setup 45 Minimal Account Management 46 Freedom from Publishing Schedules 46 Pinterest Provides an Outlet for Content Curators 47 Users and Businesses Can Share without Flooding Streams 47 Provides Businesses with Freedom to Share More Content 48 Pinterest Offers Content Segmentation to Users 49 Pinterest Serves as a Gateway Rather Than a Destination 50 Better Than Bookmarks for Users and Businesses 51 Pinterest Works Off Latent Click Conversions 52 Increased Opportunity for Traffic 53 Pinterest Puts All Users on an Equal Playing Field 53 Both Big and Small Companies Have Equal Leverage Potential 53 How Pins Get Fed into the Stream 54 Potential Benefit of More Traffic with Followers 55 Equality in Ultimate Pins Based on Size of Posting Account 55 Chapter 4 Week 1—Set Up a Pinterest Account 57 Monday: Create an Account 58 Registering for an Account 58 Setting Up Your Profile 61 Personal Name vs Company Name 63 Setting up a Business Account 63 Tuesday: Understand the Category System 66 What Are the Pinterest Categories? 67 Why Do You Need to Use Pinterest’s Categories? 68 Browsing Categories 68 Wednesday: Understand the Search System 69 Searching for Pins 70 Searching for People 71 Searching for Boards 72 Thursday: Create and Organize Your Boards 72 How to Create a Pinboard 72 Naming and Categorizing Pinboards 75 Organizing Pinboard Display 76 Friday: Start Pinning! 78 Chapter 5 Week 2—Curating Content with Pinterest 79 Monday: Repinning Content from Pinterest 80 How to Repin Content 80 Repinning Content from Your Friend’s Feeds 80 Repinning Content from Category Feeds 81 Tuesday: Pinning New Content with the Pin It Button and Bookmarklet 82 Spotting the Pin It Button on Websites 82 Installing and Using the Pinterest Bookmarklet 84 Using the Pin It Pop-Up Window 85 Wednesday: Uploading Original Pins to Pinterest 86 Why Upload an Original Pin? 86 Editing an Original Pin to Include a URL 87 Thursday: Pinning Products 88 How to Trigger a Product Listing 88 How Pinterest Displays and Categorizes Products 89 Friday: Pinning Content Using a Smartphone 90 Using the iPhone App 90 Using the Mobile Version of Pinterest 91 Chapter 6 Week 3—Find and Attract Followers 93 Monday: Understand Followers and Following 94 Why Following Users is Important 94 Why Gaining Followers is Important 95 Understanding the Exponential Reach of Pinterest 95 Tuesday: Find People to Follow 96 Finding People You Know 96 People by Association 98 People by Category 98 Wednesday: Selectively Follow Users’ Boards 99 The Problem with Following a User 99 Follow One (or Many) Boards 101 Refi ne Your Follow Strategy over Time 102 Thursday: Understand Commenting and Liking 102 Liking a Pin 102 Commenting on a Pin 104 Friday: Recategorize Pins over Time 105 Creating Multiple Boards for the Same Topic 106 The Value in Recategorizing 107 Deleting Pins 108 Chapter 7 Week 4—Purposely Propagating Pins on Pinterest 111 Monday: Getting Your Pins into the Stream 112 How Pins Enter the Topical Stream 112 The “Popular” Stream 114 Getting into the Product Stream 115 Tuesday: Building Momentum by Timing Pins 115 Testing the Impact of Pins by Time of Day 116 Giving Pins a Boost 116 The Cycle of Popular Pins 117 Wednesday: Controlling How Pins Are Posted 117 Influencing the Images a Pinner Shares 117 Influencing the Description of a Pin 118 Disallowing Pinning from Your Site 119 Thursday: Understanding the Impact of a Good Image 120 Pins vs Repins: The Difference is in the Drive 120 Types of Images That Capture Interest 121 Why Teaser Images Work So Well 122 The Question of Watermarks 123 Friday: Creating Pinterest-Specific Image Collages 123 Using Step-by-Step Collages 124 Using Before-and-After Images 125 Using a Magazine-Style Captioned Image 125 Chapter 8 Week 5—Track and Monitor Pinterest Traffic 127 Monday: Finding Out What Content Has Been Pinned from Your Site 128 Searching Pinterest for Pins from a Specific Website 128 Quick-Click Access to Other Pinned Images 129 What to Look for in the Listings 131 Tuesday: Understanding the Value of Pins vs Repins 132 What Does a High Number of Pins Mean? 132 What Do Pins Mean for Your Marketing Efforts? 133 What Does a High Number of Repins Mean? 133 What Do Repins Mean to Your Marketing Efforts? 134 Wednesday: Tracking the Traffic Generated by Pins 135 Checking Your Analytics for Traffic Increases 135 Measuring Pinterest Traffic 136 Identifying Traffic from Individual Pins 137 Which Pins Create the Most Value 138 Thursday: Understanding Why Pinterest Traffic Arrives over Time 139 The Pinterest Wave 140 Impulse Pins and Latent Click-Throughs 140 Why Traffic Doesn’t Always Match Pin Numbers 141 Friday: Using Third-Party Tools for Pinterest Analytics 142 PinAlerts 143 Curalate 144 Repinly 145 Chapter 9 Week 6—Developing a Successful Pinterest Strategy 149 Monday: Learning How Your Target Market Uses Pinterest 150 Mining Pinterest Search for Consumer Insight 150 Identifying Potentially Influential Pinners 153 Tuesday: Discovering Patterns in Topical Pins 155 What Concepts or Ideas Are Pinned Repeatedly 155 What Images Are Being Selected 155 What Are the Board Names Being Used for Pins? 156 Wednesday: Recruiting Evangelists and Fans for the Effort 157 Letting Influencers and Evangelists Curate Your Boards 158 A Warning Regarding Group Boards 160 Pinning and Featuring Fan Content 161 Thursday: Finding Tie-ins to Other Social Media Channels 162 Promoting Involvement on Facebook 162 The Twitter Connection 164 Video Sites (YouTube and Vimeo) 164 Friday: Understanding Your Staffing Availability 165 Determining Staff Needs 165 How Much Time to Spend on Pinterest 165 Regular Hours or Scattered Hours 166 Chapter 10 Week 7—Leveraging Boards for Better Reach 167 Monday: Creating a Strategic Pinboard Structure 168 What Are Your Goals for Pinterest? 168 Tuesday: Categorizing Boards 174 When to Add New Boards 174 Determining Board Names 176 Wednesday: Organizing and Reorganizing Boards 178 Moving and Removing Pins Over Time 178 The Value of Reordering Board Displays 181 Thursday: Creating Boards with Multiple Curators 183 The Value of Multiple Curators 183 Finding and Adding Curators 184 Friday: Creating Short-Term Boards for Marketing Purposes 185 Seasonal Boards 185 Event-Driven Boards 186 Campaign-Driven Boards 187 Chapter 11 Week 8—Using Pinterest to Attract Traffic 189 Monday: Promoting Your Own Content 190 When to Pin Your Own Content 190 Joining or Creating a Cooperative 192 Tuesday: Creating Pinterest-Focused Content 192 The Most Popular Topics on Pinterest 193 The Most Popular Types of Pins on Pinterest 194 Wednesday: Leverage Your Team 198 Taking Stock of Team Interests 198 Focused vs General Staff Involvement 201 One Account or Multiple Accounts? 201 When Your Team Consists of a Single Person 203 Thursday: Developing a Resource Board 204 Pinning Content That Educates Your Audience 204 Pinning Content That Inspires Your Audience 205 Pinning Content That Supports Your Brand 206 Pinning Content That Displays Your Brand in Use 207 Friday: Pinterest Best Practices 208 Individual Pin Best Practices 208 Pinboard Best Practices 209 Pinterest Marketing Best Practices 210 Chapter 12 Week 9—Using Pinterest to Engage with Fans 211 Monday: Play to the Interests of Your Audience 212 Look for Natural Brand Tie-ins 212 Offer Activity-Inspired Discounts 214 Measure Response to Test Boards 215 Tuesday: Featuring Content That Highlights Your Brand 216 Inspirational Content and Quotes 216 Educational Content and How-tos 217 Your Products in Action 219 Wednesday: Promoting Other Sites’ Content 220 The Value of Promoting Third-Party Content 220 Pin the Content of Evangelists 221 Promote Other Pinners and Bloggers 222 Thursday: Creating Crowd-Sourced Boards 223 Curating from Hashtags and Mentions 224 Leveraging Content from Other Channels 225 Leveraging Third-Party Pinners 227 Friday: The Value of Cross-Channel Integration 229 Highlighting a Featured Pinner 229 Promoting Pinterest Content on Other Channels 230 Chapter 13 Week 10—Pinterest Marketing Through Contests 233 Monday: Understanding Pinterest Contests 234 Pinterest TOS 234 Why Run Contests Through Pinterest? 235 Tuesday: Exploring Contest Examples 236 bmi Pinterest Lottery 236 Homes.com Spring into the Dream Contest 238 Wednesday: “Pin It to Win It” and Board Curation Contests 239 How It Works 239 Why It Benefits Your Brand 239 Measuring Value 240 Thursday: Pinterest Scavenger Hunts 241 How It Works 241 Why It Benefits Your Brand 242 Measuring Value 242 Friday: Pinterest Product Feature Contests 242 How It Works 242 Why It Benefits Your Brand 243 Measuring Value 244 Chapter 14 Week 11—Measure and Refine Your Strategy 247 Monday: Setting Pinterest-Related Goals 248 Setting a Business Goal 248 Letting Your Goals Define Your Tactics 249 Putting It All Together 250 Tuesday: Analyzing Your Campaigns 251 Matching Metrics to Campaigns 251 Analyzing Campaign Details for Consumer Insight 253 Wednesday: Understanding Common Pinterest Problems and Their Solutions 254 Lack of Repins 254 Lack of Followers 256 Lack of Traffic 258 Thursday: Continually Testing Your Approach 258 Test Topics and Concepts 259 Test Descriptions and Calls to Action 260 Test the Best Time to Pin 261 Friday: Learning from a Pinterest Case Study 261 Chapter 15 The Future of Pinterest Marketing 267 Pinterest Will Change the Web 268 Beyond Browsing: Content Curation 268 Potential for Buyouts or Partnerships 269 The Archival System: Changing the Way We Engage with Content 270 Pinterest’s Effect on Search 271 A Future Pinterest API 272 The Potential of a Pinterest API 272 Speculation on the API Delay 273 API Discussions for Developers 273 Understanding the Pinterest Effect 274 The Impact of Social Channels Over Time 274 Pinterest and the Future of Social Media Marketing 275 Appendix A: Pinterest Marketing Resources 277 Pinterest Marketing: An Hour a Day Pinboard 278 97th Floor Blog 278 Pinboard from PinnableBusiness.com 278 Marketing Land 278 Pinboard from Team MarketingProfs 278 Social Media Examiner 278 Pinterest Marketing Articles Pinboard 279 Entrepreneur 279 Pinterest for Marketing Pinboard 279 Mashable 279 Appendix B: Appendix: Pinterest Tips from Top Marketers 281 Ryan Sammy 282 Prafull Sharma 282 Matt Siltala 283 Carrie Hill 283 Amanda Nelson 284 Katie Laird 284 Dirk Singer 285 Megan Rivas 286 Jamie Grove 286 Glossary 287 Index 289

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Book SynopsisAttract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketTrade ReviewCovering everything from website design to creating strategy, the book is a well-written and (somewhat) entertaining take on how to use the web to create a successful sales strategy (Entrepreneur Middle East, January 2015)Table of ContentsForeword xi Acknowledgments xv Introduction xvii Part I Inbound Marketing 1 Chapter 1 Shopping Has Changed . . . Has Your Marketing? 3 Who Moved My Customers? 6 Inbound in Action: Barack Obama for President 6 To Do 8 Chapter 2 Is Your Website a Marketing Hub? 9 Megaphone versus Hub 9 It’s Not What You Say—It’s What Others Say About You 10 Does Your Website Have a Pulse? 10 Your Mother’s Impressed, But . . . 11 Tracking Your Progress 13 Inbound in Action: 37Signals 14 To Do 15 Chapter 3 Are You Worthy? 17 Creating a Remarkable Strategy 17 Tracking Your Progress 19 Inbound in Action: The Grateful Dead 19 To Do 20 Part II Get Found By Prospects 21 Chapter 4 Create Remarkable Content 23 Building a Content Machine 23 Variety is the Spice of Life 24 You Gotta Give to Get 24 Moving Beyond the Width of Your Wallet 25 Tracking Your Progress 25 Inbound in Action: Wikipedia 26 To Do 27 Chapter 5 Get Found in the Blogosphere 29 Getting Your Blog Started Right 30 Authoring Effective Articles 30 Help Google Help You 32 Making Your Articles Infectious 33 Give Your Articles a Push 34 Starting Conversations with Comments 35 Why Blogs Sometimes Fail 36 The Gift That Keeps on Giving 36 Consuming Content with RSS 37 Subscribe to Relevant Industry Blogs 37 Contribute to the Conversation 38 Tracking Your Progress 39 Inbound in Action: Whole Foods 40 To Do 43 Chapter 6 Get Found in Google 45 Paid versus Free 45 A (Brief) Introduction to How Google Works 48 Picking the Perfect Keywords 50 On-Page SEO: Doing the Easy Stuff First 53 Off-Page SEO: The Power of Inbound Links 58 Black Hat SEO: How to Get Your Site Banned by Google 61 The Dangers of PPC 63 Tracking Your Progress 64 Inbound in Action: LinkedIn “Elite” 65 To Do 66 Chapter 7 Get Found in Social Media 67 Creating an Effective Online Profile 67 Getting Fans on Facebook 69 Creating Connections on LinkedIn 73 Gathering Followers on Twitter 77 Gaining Reach from Google+ 80 Being Discovered with StumbleUpon 82 Getting Found on YouTube 84 Tracking Your Progress 86 Inbound in Action: FreshBooks 87 To Do 89 Chapter 8 Visual Content 91 SlideShare 92 Visual.ly 92 Pinterest 93 Instagram 94 Snapchat 95 Vine 96 Chapter 9 Software and Tools as Content 99 Writing Code Instead of Text 100 Replace Humans with Machines 101 Provide a Next Step 102 Kill Bad Tools Quickly 102 Tools Don’t Market Themselves 103 Inbound in Action: Wealthfront 104 To Do 105 Part III Converting Customers 107 Chapter 10 Convert Visitors into Leads 109 Compelling Calls-to-Action 110 Mistakes to Avoid 113 Optimizing Through Experimentation 113 Tracking Your Progress 113 Inbound in Action: Google 114 To Do 114 Chapter 11 Convert Prospects into Leads 115 Landing Page Best Practices 115 Creating Functional Forms 119 Going Beyond the Form 122 A Word of Caution 122 Tracking Your Progress 123 Inbound in Action: Zappos 123 To Do 124 Chapter 12 Convert Leads to Customers 125 Grading and Scoring Your Leads 125 Nurturing Your Leads 128 Broadening Your Reach 129 Tracking Your Progress 131 Inbound in Action: Kiva 131 To Do 134 Part IV Make Better Decisions 135 Chapter 13 Make Better Marketing Decisions 137 Levels and Definitions 138 Campaign Yield 138 Tracking Your Progress 140 To Do 140 Chapter 14 Picking and Measuring Your People 141 Hire Digital Citizens 142 Hire for Analytical Chops 142 Hire for Their Web Reach 143 Hire Content Creators 145 Developing Existing Marketers 145 Tracking Your Progress 146 Inbound in Action: Jack Welch and GE 148 To Do 149 Chapter 15 Picking and Measuring a PR Agency 151 Picking a PR Agency 152 Tracking Your Progress 153 Inbound in Action: Solis, Weber, Defren & Roetzer 154 To Do 155 Chapter 16 Watching Your Competition 157 Tools to Keep Tabs on Competitors 157 Tracking Your Progress 158 Inbound in Action: TechTarget 159 To Do 161 Chapter 17 On Commitment, Patience, and Learning 163 Tracking Your Progress 164 Inbound in Action: Tom Brady 164 To Do 165 Chapter 18 Why Now? 167 Tools and Resources 171 Inbound.org 171 Advanced Google Search 171 Tracking with Site Alerts 173 Bonus: Entrepreneur’s Guide to Startup Marketing 175 Startup Marketing Checklist 175 18 Simple Tips for Naming a New Company 180 Insider Tips on Buying the Domain Name You Love 184 Get Inbound Certified! 187 Index 189

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Book SynopsisJump into the metaverse to connect with consumers and explore endless opportunities Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture. In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find: Data and market analysis to erase any doubt that the metaverse is the next big thing. Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more. The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful. A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets. Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse. An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.Table of ContentsForeword by Yat Siu, Chairman of the Board, Animoca Brands ix Introduction xi Why Should Businesses Care About the Metaverse Economy? xiii Who Should Read This Book xvi How We Structured the Book xvii Part I Getting to Know the Metaverse and Metaverse Economy 1 Chapter 1 A Primer on the Metaverse 3 Terminology 4 What Is the Metaverse? 8 Putting the Metaverse in Historical Context 15 A Universe in the Palm of Your Hand 17 Interoperability Is Key to the Metaverse’s Future 18 Chapter 2 What Is the Metaverse Economy? 25 How Does Currency Work in the Metaverse? 29 Entering and Advancing in the Metaverse 31 Tokenomics 35 The Rise of Community Commerce 43 Power to the Player: Decentralized Governance 45 Four Key NFT Distribution Channels 46 NFT- Based Metaverse Revenue Model 49 Extra Guidance from the Authors 62 Part II Building a Strategy for the Metaverse Economy 65 Chapter 3 Building a Business Case for the Metaverse 67 Business Challenges 67 Is the Metaverse a Blip or a Trend? 72 The NFT Market Statistics 72 Key Value Propositions of the Metaverse Economy for Brands 75 Timing Is Everything 81 Crossing the Chasm of Metaverse Adoption 83 The Business Impact of Web 3.0 Technology 84 Extra Guidance from the Authors 88 Chapter 4 Meet the Metaverse Consumers 91 Demographics 91 The Three Flavors of User Engagement 96 Metaverse Mindsets 100 Importance of Avatars to the Metaverse and Digital Identity 110 Extra Guidance from the Authors 113 Chapter 5 New Business Opportunities in the Metaverse 115 Metaverse Business and Job Concepts 116 Metaverse Metrics 124 Extra Guidance from the Authors 129 Chapter 6 Key Segments of NFT Commercialization 131 Marketplaces 132 (Fan) Token Offerings 136 Fantasy Games and Collectibles 138 Metaverse dApps 140 Other Avenues to Explore 146 Extra Guidance from the Authors 151 Part III Metaverse Product Development, Action Framework, and Future Perspectives 153 Chapter 7 NFT Deep Dive 155 What Is an NFT? 156 Types of NFTs 157 How Do NFTs Fit in the Metaverse Economy? 158 Key Considerations for NFT Design and Purpose 165 Extra Guidance from the Authors 180 Chapter 8 Putting Together an Action Plan 183 Discover 185 Learn 186 Build a Case 188 Connect to the Community 190 Get IP into the Metaverse 192 Prepare for Tomorrow 194 Extra Guidance from the Authors 195 Chapter 9 Perspectives on Tomorrow’s Metaverse 197 Grow with the Community 197 Plug into the Technology Trifecta 199 Experience Is King 201 Make the Right Play in the Economy 204 Final Guidance from the Authors 220 Go Boldly 223 About Upland 225 References 227 Acknowledgments 233 About the Authors 237 Index 241

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Book SynopsisThe fast and easy way to start and run an online business Starting an online business is no longer a novelty. It's a fact of life for individuals and established companies alike.Table of ContentsIntroduction 1 Part I: Strategies and Tools for Your Online Business 7 Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 Chapter 2: Choosing and Equipping Your New Online Business 39 Chapter 3: Selecting the Right Web Host and Design Tools 75 Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 Part II: Establishing Your Online Presence 123 Chapter 5: Giving Your E-business Site Structure and Style 125 Chapter 6: Attracting and Keeping Customers 143 Chapter 7: Building in Security Up Front 169 Chapter 8: Monitoring and Improving Your Business 187 Part III: Running and Promoting Your Online Business 205 Chapter 9: Easing the Shopping Experience 207 Chapter 10: Running a Business on eBay.co.uk 227 Chapter 11: Accepting Payments 247 Chapter 12: Service with a Virtual Smile 263 Chapter 13: Search Engines: What You Need to Know 281 Part IV: The Necessary Evils: Law and Accounting 299 Chapter 14: Making It All Legal 301 Chapter 15: Accounting Tools for Online Businesses 323 Part V: The Part of Tens 337 Chapter 16: Ten Must-Have Features for Your Website 339 Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 Index 363

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Book SynopsisAbout our authors Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. At NYU's Stern School of Business, Ken Laudon taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Ken Laudon's hobby was sailing. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firmTable of ContentsPART I: INTRODUCTION TO E-COMMERCE The Revolution is Just Beginning E-commerce Business Models and Concepts PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform Building an E-commerce Presence: Websites, Mobile Sites, and Apps E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES E-commerce Marketing and Advertising Concepts Social, Mobile, and Local Marketing Ethical, Social, and Political Issues in E-commerce PART VI: E-COMMERCE IN ACTION Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals B2B E-commerce: Supply Chain Management and Collaborative Commerce Index

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Book SynopsisTrade Review"I've underlined something on almost every page! I wish I wrote this book -- it's really that good!" –Jeff Walker, #1 New York Times bestselling author of Launch “Russell is the one person who has helped me beyond measure create incredible success online. I wish I’d had this book earlier. My business has profited hugely in the short amount of time I’ve been working with Russell.” –Liz Benny, entrepreneur and business coach“This book is awesome! It was truly eye opening. I’ve been around for a long time and this is one of the few books that actually taught me some new stuff.” –Jim Edwards, founder of Guaranteed Response Marketing, LLC“You can create all the content you want, but if you don’t have a funnel in place, you’re just blowing in the wind. Dotcom Secrets was instrumental in helping me create the funnels that I needed (and that I currently use), in order to generate over $250k in revenue every month.” –John Lee Dumas, founder and host of “Entrepreneur on Fire” podcast

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Book SynopsisSince its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy theorists.Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.Trade Review"Golumbia, in his small but important way, is helping wake us to the falsity of our perceived neutrality."—One Flew East"This book is a very readable and valuable monograph which combines sound historical research with insightful analysis. All concerned citizens should read this book, which is an essential resource for understanding the true stakes of current technological hyperbole."—Newsclick"Golumbia a le mérite de s’attaquer à des idées qui ne sont pas suffisamment remises en question dans les communautés de la cryptomonnaie et des technologies de chaînes concertées. J’en recommande fortement la lecture à quiconque s’interroge sur les impacts de ces technologies sur nos sociétés."—D’un bloc à l’autre

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Book SynopsisIn this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.

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Book SynopsisMaster the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . .But only if you know how to get it into the hands of the people whose lives you have been called to change.By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers.Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

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Book SynopsisFrom the creator of Product Launch Formula, an expanded edition of the #1 New York Times best-selling guide that’s helped countless entrepreneurs make millions—now in paperback."What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don't need more tactics or tools; you need smart strategy, and that's exactly what this book delivers." — Marie Forleo, #1 New York Times best-selling author of Everything Is Figureoutable The revised and updated edition of the #1 New York Times bestseller Launch will build your business—fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Book SynopsisModern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is there a product or service you''re sure you could sell, if only you knew how to file the paperwork or fund the company or build the marketing plan? Do you have an inkling that you''ll want to start a business one day - and you can''t stop wondering if you have what it takes? Then you have come to the right place.In this empowering guide, Natasha gives an honest account of the blood, sweat and tears that goes into creating a successful business, from registering your company and opening a bank account, all the way to building your team and scaling for growth. Removing the glamour of #hustleculture and the illusion of how easy it might look on social media, Natasha will detail how she bartered jobs and co-founded Monday Swimwear in her living room with her best friend and grew that business (and others) to a multi-million dollar empire. And she will explain how, no matter what your idea, if you are Excessively Obsessed with it, you can do the same. In her book, she will show readers how to: - Harness your idea to create a viable business that has longevity- Know when to leave your job, how to fund your start-up and whether you need a business partner - Generate and grow a huge following - Build contacts when no one knows who you are- Rise above pressures of social media to use it powerfully and with purpose- Create work/life balance to avoid burnout and take care of yourself Excessively Obsessed is for anyone who has ever wondered: should I start my own business? (Spoiler alert: There''s no right answer!) And whether you decide to get started tomorrow or give it more time, you''ll close this book with a reignited sense of passion and purpose in your career. Through her own story, Natasha will inspire readers to tap into their own unique potential, because when you find your calling, it''s worth becoming obsessed.

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Book SynopsisDamian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World.Trade Review"This excellent curated collection of observations is an all-in-one resource that should offer business marketers a wealth of guidance." * Barry Silverstein, Foreword Reviews *"this is... a textbook that's going to be required reading" * Vickie Siculiano, Smarter Online Marketing Podcast *"Takes a fresh approach to teaching the ins and outs of social media. With the case studies and various approaches, it's a comprehensive guide to making social media work for your business. It also goes so far as to illustrate how social media success translates to business success and sales, which is sometimes difficult to explain to clients (and ourselves). Understanding Social Media is perfect for someone who recognizes the benefits of social media marketing and wants to take it to the next level and learn to deliver and measure results." * Sabrina Williams, Breeni Books *Table of Contents Chapter - 01: Getting started – how to create a compelling social media programme; Chapter - 02: Rules governing the relationship between search and social; Chapter - 03: How to budget for social media activities; Chapter - 04: Setting KPIs and measuring success; Chapter - 05: Understanding social media ROI – what matters and what doesn’t; Chapter - 06: Why social media is central to customer experience; Chapter - 07: How to build a social media team – how to pick the right suppliers; Chapter - 08: Understanding the relationship between online PR and social media; Chapter - 09: The future for social media and the vastly changing landscape; Chapter - 10: Risk assessment and risk management in social media

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