E-commerce: business aspects Books
Transworld Publishers Ltd The Everything Store Jeff Bezos and the Age of
Book SynopsisBrad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which won the Financial Times and Goldman Sachs Business Book of the Year Award in 2013. He has covered Silicon Valley for more than fifteen years and lives in San Francisco.Trade ReviewA masterclass in deeply researched investigative financial journalism ... riveting -- Tim Waterstone * The Times *Stone has done a remarkable job in a way that Bezos would appreciate – by working very hard. -- John Gapper * Financial Times *Engrossing... Stone's long tenure covering both Bezos and Amazon... gives his retelling a sureness that keeps the story moving swiftly * New York Times *The definitive biography of the company that changed the way we shop and read... A masterclass in investigative journalism * Mail on Sunday *Scrupulously researched... If only all business books were as readable as this one -- Ian King * The Times Books of the Year *I highly recommend this book. Amazon is one of the most important companies in the 21st-century economy, and anyone whose business has been or will be touched by Amazon should be sure to read it. -- Tim O'ReillyJeff Bezos is one of the most visionary, focused, and tenacious innovators of our era, and like Steve Jobs he transforms and invents industries. Brad Stone captures his passion and brilliance in this well-reported and compelling narrative. -- Walter Isaacson, author of Steve Jobs: the Exclusive BiographyThe meticulously reported book has plenty of gems for anyone who cares about Amazon, Jeff Bezos, entrepreneurship, leadership just the lunacy it took to build a company in less than two decades that now employs almost 90,000 people and sold $61 billion worth of, well, almost everything last year. * Washington Post *The Everything Store is a revelatory read for everyone - those selling and those sold to - who wants to understand the dynamics of the new digital economy. If you've ever one-clicked a purchase, you must read this book. -- Steven Levy, author of Hackers and In the PlexStone's tale of the birth, near-death, and impressive revival of an iconic American company is well worth your time. -- Matthew Yglesias * Slate *
£11.69
Wiley-Blackwell Content and Copywriting
Book Synopsis
£32.36
John Murray Press The Bezos Letters: 14 Principles to Grow Your
Book SynopsisAmazon is the fastest company ever to reach $100 billion in sales and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.But "risk taking" can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a "hidden in plain sight" roadmap for how he grew Amazon through his Letter to Shareholders (or as he named them, share owners) that he has written annually for the past 20 years.For the first time, Technology and Risk expert Steve Anderson has analyzed and distilled these letters to reveal the key 14 Growth Principles that unlock the lessons, mindset, and steps Bezos has used to make Amazon the massive success it is today.Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their business to be more efficient, productive, and successful - fast!
£10.44
Pan Macmillan Working Backwards: Insights, Stories, and Secrets
Book Synopsis‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.Through their wealth of experience they offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.‘Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of twenty-first-century management and leadership’ – Forbes‘Gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself’ – Financial TimesTrade ReviewColin Bryar and Bill Carr dive deep into how Amazon has become the company to study if you want to succeed in 21st-century business. -- Tim O'Reilly, owner of O'Reilly MediaFor those looking to change the world in ways (very) large and small via innovation and business, my strong recommendation is to dive deeply into Working Backwards . . . I anticipate Working Backwards to quickly become required reading in board rooms and classrooms around the world -- Jason Kilar, CEO of WarnerMediaColin Bryar and Bill Carr have operationalized the core management practices that lie behind Amazon's success . . . You'll want to have your highlighter ready and keep this book close at hand for quick reference. -- Kim Scott, bestselling author of Radical CandorLeaders who want to foster customer obsession and drive operational excellence within their organizations should read this book. -- Jim Whitehurst, President, IBMA must-read for every entrepreneur or business leader focused on driving growth. -- Mariana Garavaglia, Chief People & Business Operations Officer, PelotonColin and Bill have captured the essence of what it means at Amazon to start with the customer and work backwards. -- Serguei Netessine, Vice Dean and Dhirubhai Ambani Professor of Innovation and Entrepreneurship at The Wharton SchoolWorking Backwards should be read by anyone interested in the real thing – the principles, processes and practices of 21st-century management and leadership * Forbes *Rather like a potted business school case-study, this book gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself -- Financial TimesThis book reads like a how-to guide, which perhaps is by design? -- Associated PressRather than offering a dull catalog of the company’s 14 Leadership Principles and three implementation mechanisms, Mr Bryar and Mr Carr provide concrete and accessible examples of how these are put into practice across a range of functions, from hiring and communications to organizational and product design. -- New York Times
£10.44
David & Charles From Passion to Profit
Book SynopsisEveryone can be an entrepreneur! You no longer need a fat savings account, rich benefactor or angel investor to start a business by doing what you love. Thanks to the internet, it's never been easier to make money by sharing your passion with the world. But all the options can seem confusing and overwhelming, particularly if you're not a technical whizz or have never had a business before. Should you sell on a website like Etsy or eBay, or have your own online shop? What laws and regulations do you need to know about? How do you make sure people can actually find your shop?This book walks aspiring creative business owners right through the process of deciding what to sell, developing a brand, choosing the right platform and getting an online shop live in six weeks or less without a computer engineering degree or spending hundreds of pounds. It's a step-by-step guide that combines practical information, worksheets and checklists with the gentle encouragement and support so ofteTrade Review"A brilliant, practical guide to starting a creative business" Camilla Westergaard, Folksy "Indispensable advice" Becky Doggett, Handmade NationTable of ContentsIntroduction Week 1: What type of business do I actually want to have? Week 2: Where's my sweet spot, and what do my customers want? Week 3: The What, Where, When and How! Week 4: Getting ready to launch Week 5: Preparing for lift-off Week 6: Ready, Steady, Launch! Index Further resources Index
£13.49
HarperCollins Publishers Inc Twelve and a Half
Book SynopsisUSA Today BestsellerIn his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last. Trade Review"Vaynerchuk draws on his experiences, successes, and mistakes to offer uplifting advice about leadership and happiness. . . . A genial business guru redefines success." — Kirkus Reviews "A dishy memoir and a kind of 'best of Gary' anecdotes and reflections." — Forbes “A forward-thinking revelation and an enjoyable read. This is not your typical nuts-and-bolts guide to being a better businessperson, but it is instead a personal journey through Vaynerchuk’s psyche that shows that there’s a lot more to being successful than KPIs, numbers, and drive. Twelve and a Half isn’t just about making you a better businessperson—it’s about making you a better human being, which is exactly what we need right now.” — Shondaland
£13.49
HarperCollins Day Trading Attention
Book SynopsisNew York Times and USA Today Bestseller“One thing I''ve learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can: Understand attention—what it is, where it is, where it’s underpriced, and how to leverage it Produce relevant, strategic content Use modern advertising platforms to build brand and grow sales in today’s rapidly changing environment
£16.49
Columbia University Press Reset
Book SynopsisJames Rubin and Barie Carmichael provide a roadmap for businesses to rebuild trust and find their voice. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. This book is a guide to navigating the pitfalls and taking advantage of the opportunities of the new era.Trade ReviewReset hits the nail on the head with the increasingly self-evident idea that corporations must embrace the inherent risks in their business model when it is out of sync with prevailing public sentiment voiced by key stakeholders. The prescription is for corporate communication practitioners to close the gap, that is, to thoroughly know and clearly tell the story of what it does. -- Tim P. McMahon, Creighton University Heider College of BusinessTable of ContentsForewordEditor's NoteIntroduction1. The Business Trust–Expectations Gap2. Closing the Gap in the New Social Landscape3. Inherent Negatives: Managing Risk and Reputation4. Corporate Character5. The New Corporate Branding6. Reputation Lost and Found7. Resetting the Sweet SpotNotesIndex
£21.25
Columbia University Press Chinas Fintech Explosion
Book SynopsisSara Hsu and Jianjun Li explore the transformative potential of China’s financial-technology industry, describing the risks and rewards for participants as well as the impact on consumers. Offering expert analysis of market potential, risks, and competition, as well as case studies of firms, China’s Fintech Explosion is a must-read.Trade ReviewChina has emerged as a leader in the global fintech industry, but there has been limited insight into this development. This book provides a wonderful summary of China’s fintech development, covering topics such as digital payment systems, peer-to-peer lending, and online consumer credit. From this book, we can understand how these emerging fintech businesses are changing the way Chinese consumers pay, borrow, and invest, and we receive a roadmap for the future of China’s fintech industry. -- Bohui Zhang, executive associate dean and presidential chair professor, Chinese University of Hong Kong, ShenzhenFintech started in the West, but to fully understand its adoption and innovation one must look East. This book does precisely that. It is an informative and comprehensive guide to the fast-moving area of fintech in China. This book goes beyond the techno-provision of credit to the underfunded and covers all areas of fintech, neatly blending contemporary information with analysis, case study, and research review. It is a must-read for the scholar and the student as well as those who wish to understand fintech in China. -- Kent Matthews, Sir Julian Hodge Professor of Banking and Finance, Cardiff Business School, Wales, and Nottingham University Business School Ningbo, ChinaWhile most writing on fintech takes a vertical approach to the field, this book’s integrative approach will become more valuable as point-solution start-ups begin to build the more multifaceted solutions long offered by incumbent financial-services firms. It is also accessible to anyone looking to gain a better understanding of the current state of affairs of fintech in China—certainly a good text for fintech courses in undergraduate and graduate programs. -- Drew David Pascarella, associate dean for MBA Programs and founder of the Fintech Intensive, Samuel Curtis Johnson Graduate School of Management, Cornell UniversityThe book is recommended for scholars who are interested in China’s fintech industry and modern banking sector, the Chinese economy, Chinese technological innovations, and the rise of global financial technology, especially those whose access to relevant information is limited to non-Chinese sources. * China Information *Table of ContentsPrefaceAcknowledgments1. Overview of China’s Fintech Industry2. Digital Payment Systems3. Peer-to-Peer Lending and Crowdfunding4. Online Consumer Credit, Online Supply Chain Finance, and Internet Banks5. Online Investment and Insurance6. Blockchain Finance and Virtual Currencies7. Disruption of Traditional Banking8. Risks of Fintech and Regulatory Technology9. Credit Reporting and Key Financial Technologies10. Outlook and Summing UpNotesBibliographyIndex
£25.50
Yale University Press Wildcat Currency How the Virtual Money Revolution
Book SynopsisAn intriguing look at the exploding phenomenon of unregulated private currencies and how they will change our economy foreverTrade Review“A brilliant, fresh, and accessible look not just at one of the fastest-growing online trends, but at one of humanity’s most enduring institutions.”—Joshua Fairfield, Professor of Law, Washington and Lee School of Law"In Wildcat Currency, Castronova explains with clarity how the future of money owes more to virtual worlds and video games than to traditional financial institutions and governments. Will reading this provocative book pay off? You can bank on it!"--Kevin Werbach, co-author, For the Win: How Game Thinking Can Revolutionize Your Business"Edward Castronova raises questions and presents basic examples from computer games, airline miles, loyalty programs, data programs, Paypal and other means to transmit payments, invent monies and near monies in the brave new world of computerized network exchange."--Martin Shubik, Yale University“A controversial thesis with potentially broader implications for the future of banking and global corporations.” —Kirkus Reviews * Kirkus Reviews *
£26.12
Yale University Press The Network Is Your Customer
Book SynopsisWhether shoppers, charitable donors, or election voters, today's customers are harnessing digital tools to connect to, communicate with, and contribute to businesses. This book shows business owners and company leaders how to think strategically about customer networks and harness their power to create new opportunities for any organization.Trade Review"Level-headed advice for companies contemplating a leap into the digital arena."—Kirkus * Kirkus *“You are holding an incredibly useful and valuable guidebook to the new customer economy. Buy it. Learn from it. Succeed with it.”—Jeff Jarvis, author of What Would Google Do -- Jeff Jarvis“This is the stuff that every business and nonprofit needs to embrace if they’re to succeed in a changing world.”—Vivian Schiller, CEO of NPR -- Vivian Schiller“I call it Listenomics. Others call it The Relationship Era. You can think of it as salvation. What David Rogers details in this compelling book is that the very forces that are destroying mass marketing—i.e., the digital revolution—also power the bright and bold future of commerce.”—Bob Garfield, host of NPR's On The Media, editor for Ad Age, author of The Chaos Scenario -- Bob Garfield“The Network Is Your Customer shows in real terms how networks have changed our lives, as customers as well as citizens. The book explains how marketing and customer service demand constant engagement and commitment to customers, and it shows you how any business can meet that challenge for better returns.”—Craig Newmark, founder of craigslist -- Craig Newmark“You don't have to be a company like Google to benefit from the world going digital. With dozens of revealing case studies, Rogers shows how large and small businesses in every industry are tapping into the power of networks to drive their bottom line.”—Penry Price, Vice President, Google -- Penry Price
£15.00
Yale University Press Behind the Screen
Book SynopsisAn eye-opening look at the invisible workers who protect us from seeing the worst of humanity on today’s commercial internetTrade Review“Sarah T Roberts’s vital new study demonstrates how online content moderation is a global industry that operates on the back of human exploitation” —John Naughton, The Guardian“This book will define our thinking about the modern internet. Roberts has deftly dispelled the myth of freely flowing content in social media and brought critical attention to the work of digital laborers. Whatever you thought about how the internet works, prepare to rethink it all. A must read for anyone who uses and trusts the objectivity of the internet.”—Safiya Umoja Noble, author of Algorithms of Oppression: How Search Engines Reinforce Racism“Sarah Roberts, one of the leading pioneers of scholarship in the digital age, opens a window onto the opaque world of content moderation. Behind the Screen is the definitive work on this key sector of the digital economy, its influence certain to shape policy and research in the years to come. Not only that – it’s a great read!”—David Kaye, UN Special Rapporteur on Freedom of Expression“Behind the Screen is engaged social science at its best. Roberts has deeply researched the labor of content moderators. Her empathetic understanding of their place in the global digital labor market unlocks a compelling theoretical framework for the political economy of communication. This book is a must-read for anyone interested in how online discourse is limited, structured, and enabled.”—Frank Pasquale, author of The Black Box Society: The Secret Algorithms That Control Money and Information“Sarah Roberts will take you on an eye opening journey into the hidden world of the largely unsung and unappreciated people whose hard psychological labor plays a huge role in shaping the global public sphere. Behind the Screen is essential reading for anybody seeking to understand the private governance of online speech.”—Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle for Internet Freedom"The duty of a technology scholar is to demystify a system so that readers recognize the human hands and minds at work behind what otherwise seems the work of wizards. In stirring and clear prose, Sarah T. Roberts demystifies the labor and judgement that influence what we see on Facebook and other platforms — and how they can never achieve what the companies promise."—Siva Vaidhyanathan, author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy
£17.99
Little, Brown & Company The Everything Store
Book Synopsis The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn''t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that''s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech''s other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way H
£17.09
WW Norton & Co Platform Revolution
Book SynopsisAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Trade Review"Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine
£21.59
WW Norton & Co Platform Revolution
Book SynopsisAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Trade Review"Thorough and often provocative." -- The Wall Street Journal"Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016." -- The European Magazine"... a number of options for entering the platform age." -- Summer reading list – 10 books you mustn’t miss! - Business Digest
£14.24
Taylor & Francis Ltd eEconomy
Book SynopsisAs dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format whiTrade Review'In demystifying and making sense, as the chapters in this book do, of what we mean by the so-called ‘new’ and ‘e-economy’, it is the underlying continuities that emerge as more enlightening than the breathless assertions of change...'From the Foreword by Simon Caulkin, Management Correspondent of The ObserverTable of Contents1. Death of the 'New'? Re-Materialising the Economy 2. Entrepreneurial Chaos, Entrepreneurial Order and the Dotcom Bubble 3. Social Shaping of Government: What Can be Learned from the Adoption of Mobile-Mediated Communications? 4. e-Leadership: Challenges of New Governance Models 5. e-Management and Workforce Diversity 6. ICT and Institutional Change at the British Library 7. Coerced Evolution:A Study of the Integration of e-Mediated Learning into a Traditional University 8. e-Government: From Utopian Rhetoric to Practical Realism 9. e-Retail: Paradoxes for Suppliers and Consumers and 10. e-Business Processes: Information and Operations for Competitive Advantage 11. Building Trust in Stakeholder Relationships: Are Call Centres Sweat Shops or Massage Parlours?
£27.54
John Wiley & Sons Inc eBoot Camp
Book SynopsisIn this Web 2. 0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors.Table of ContentsSection 1. To Play (And Win!) The Search-Engine Game. Chapter 1. Anatomy of a Search Engine. Which search engines to focus on and the difference between organic and paid searches. Chapter 2. Sponsored Ads. Used the right way, paying for placement on Google and other search engines can be very profitable for small businesses. Chapter 3. Domain Names and Alternate Domain Names. Create your virtual storefront. Chapter 4. Keywords. The most important list you'll ever make. Chapter 5. Title Tag. The gateway from a search engine to your Website. Chapter 6. Meta Description Tag. Your chance to tell a search-engine user why they should click on your link over all the others. Chapter 7. Homepage Content. Create content with two audiences in mind: your customers and the search engines. Chapter 8. Link Popularity. Learn how to increase your Website's popularity and become more noticeable with the search engines. Section 2. Create a Web Presence to Increase Your Website Traffic and Turn Internet Surfers into Customers. Chapter 9. Hurl Your URL. The easiest way to effectively market your Website. Chapter 10. Networking Sites. Generate new business through these powerful networking tools. Chapter 11. Articles. Be known as a content expert in your field and allow others to market your Website for you. Chapter 12. Press Releases. Create buzz about your products and services and make a huge impact on search engines. Chapter 13. Blogs. A blank canvas for you to inform people about your products or services and, hopefully, get them addicted to your content. Chapter 14. Opt-in Forms. Turn someone who's just browsing into a paying customer. Chapter 15. eMail Marketing. Stay “top of mind” with your customers. Chapter 16. Video. The hottest Internet marketing strategy is easy to do and costs less than two hundred dollars. Chapter 17. Website Usability and Design.
£15.29
John Wiley & Sons Inc The Findability Formula
Book SynopsisTo be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will leTrade Review"...shows how to position your business front and centre when prospects are searching online for solutions you can provide." (Globe and Mail, April 2009)Table of ContentsForeword. Introduction. Who This Book Is For. How This Book Is Different. The Secret Agent Pen Epiphany. About The Author. Chapter 1. The Basics. Chapter 2. First Things First. Chapter 3. How People Search, Shop and Buy Online. Chapter 4. The Art of the Keyword. Chapter 5. Keyword Alignment on the Path to Purchase. Chapter 6. The Keyword Discovery Process. Chapter 7. Grouping & Theming To Complete Your Keyword List. Chapter 8. Location, Location, Location. Chapter 9. Seasonality. Chapter 10. Writing Your Ad Text. Chapter 11. After The Click. Chapter 12. Bidding and Budgeting. Chapter 13. Account Deployment. Chapter 14. The Care and Feeding of Your Search Marketing Campaign. Chapter 15. Hiring Help. Chapter 16. SEO. Appendix I. The Top Five Errors To Avoid. Appendix II. PPC Keyword Bidding – The Experts Weigh In. Appendix III. Launch Checklist. Appendix IV. Resources.
£15.29
John Wiley & Sons Inc PayPerClick Search Engine Marketing
Book SynopsisThe complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the sponsored results on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structuTable of Contents1 The Art and Science of PPC Advertising. 2 How the PPC Machine Works. 3 Core PPC Skills and Objectives. 4 Month 1 — Research Keywords and Establish Campaign Structure. 5 Month 2 — Create Great PPC Ads. 6 Month 3 — Design Effective Landing Pages. 7 Month 4 — Advertise on the Content Network. 8 Month 5 — Launch Your Campaign. 9 Month 6 — Optimize Your Campaign. 10 Month 7 — Test Ads Using Advanced Techniques. 11 Month 8 — Test and Optimize Landing Pages. 12 Month 9 — Migrate Your Campaign to Microsoft and Yahoo!
£18.39
John Wiley & Sons Inc Twitter Marketing
Book SynopsisThe complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that''s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You''ll discover how top companies-large and small-have leveraged this exciting communTable of ContentsForeword xix Introduction xxi Part I Get to Know Twitter 1 Chapter 1 Understand Twitter 3 Twitter History and Definitions 4 Twitter’s Technology 10 Twitter’s Rapid Ascent 14 Twitter’s Financial Future 16 What Makes Tweeps Tick? 17 Twitter’s Culture 33 The Main Points 37 Chapter 2 Who’s Using Twitter for What? 39 Demographics 40 Individual Users 43 Bots, Games, and Memes 56 Small and Home-Based Businesses 60 Not-for-Profits: Charities, Causes, the Arts, Houses of Worship, and Associations 62 Academia and Higher Education 63 Government 64 Marketing, Advertising, Public Relations, and Communications Professionals 65 Media Outlets 67 Sports and Entertainment 70 Corporations and Brands 72 The Main Points 85 Chapter 3 Twitter, the Multipurpose Platform 87 What Twitter Can Accomplish 88 Key Questions to Consider for Branding 119 The Main Points 125 Part II Month 1: Master Twitter Fundamentals 127 Chapter 4 Week 1: Get on Twitter 129 Monday: Create an Account 130 Tuesday: Find People to Follow 147 Wednesday: Learn Twitter Lingo 153 Thursday: Access Twitter 161 Friday: From Lurking to Leaping 163 The Main Points 167 Chapter 5 Week 2: Find and Attract Followers 169 Followers and Following 170 Monday: Use Basic Search to Find Followers 173 Tuesday: Add New Friends 179 Wednesday: Attract Followers 185 Thursday: Syndicate Your Tweet Content 195 Friday: Tools to Help Build and Manage Followers 197 The Main Points 203 Chapter 6 Week 3: Use Twitter Search and Other Tools to Improve Your Experience 205 Search and Other Tools for Twitter 206 Monday: Master Twitter Search 206 Tuesday: Use Tools to Enrich Your Tweets 215 Wednesday: Analyze Your Twitter Activity 227 Thursday: Experiment with Other Useful Twitter Tools 236 Friday: Fun with Twitter Tools 241 The Main Points 246 Chapter 7 Week 4: Track and Monitor What Twitter Generates for You 247 Twitter Metrics 248 Monday: Understand What to Track and How to Review It 248 Tuesday: Alerts—Simple Tracking Tools 255 Wednesday: Advanced Tracking Tools 260 Thursday: Compile Tracking Data 267 Friday: Review, Analyze, and Respond to Tracking Data 270 The Main Points 275 Part III Month 2: Develop and Launch Your Strategic Plan 277 Chapter 8 Week 5: Develop a Successful Twitter Strategy 279 Monday: Study Brands Succeeding with Twitter 280 Tuesday: Different Approaches to Develop Your Strategy 292 Wednesday: Study Strategies for Market Verticals 296 Thursday: Twitter’s Role in Your Overall Marketing Strategy 302 Friday: Avoid Pitfalls 303 The Main Points 307 Chapter 9 Week 6: Establish Goals and Get Corporate Buy-In 309 Monday: Establish Objectives 310 Tuesday: Measure and Report Upon Your Objectives 314 Wednesday: Determine Tweet Topics 317 Thursday: Assign Resources 322 Friday: Get Company Buy-In 325 The Main Points 328 Chapter 10 Week 7: Get Your Brand Started on Twitter 329 Monday: Claim Your Brand’s Twitter Name 330 Tuesday: Set Up Your Brand’s Profile 335 Wednesday: Your First Brand Tweets 342 Thursday: Engage Your Brand’s Followers 347 Friday: Summarize Best Practices 352 The Main Points 355 Chapter 11 Week 8: Monitor, Measure, and Valuate 357 Monday: Review Your Twitter Stats 358 Tuesday: Analyze Your Website Traffic 362 Wednesday: Analyze Actions 366 Thursday: Valuate 370 Friday: Review Case Studies 372 The Main Points 378 Part IV Month 3: Maintain Your Twitter Presence 379 Chapter 12 Week 9: Institutionalize Maintenance 381 Monday: Hold Weekly Meetings 382 Tuesday: Implement Weekly Action Plan 386 Wednesday: Oversee Production Requirements 388 Thursday: Prepare Documentation 390 Friday: Deliver Results to Management 391 The Main Points 393 Chapter 13 Week 10: Prepare for Crisis Management 395 The Reality of Twitter Crises 396 Monday: List Potential Crises 401 Tuesday: Create a Fire Drill 403 Wednesday: Write a Twitter Crisis Management Action Plan 406 Thursday: Know How to Really Say “I’m Sorry” 408 Friday: Distribute Your Crisis Action Plan 410 The Main Points 412 Chapter 14 Week 11: Develop a Direct Response Promotion for Twitter 413 Monday: Define the Need 414 Tuesday: Define Campaign Components 421 Wednesday: Move to Production 425 Thursday: Work Your Announcement Strategy 426 Friday: Launch Your Campaign 427 The Main Points 429 Appendix A Twitter-Related Glossary 431 Appendix B Twitter-Related Tools and Resources 439 Appendix C Tips from Tweeps 447 Appendix D Social Media Guidelines 453 Index 457
£21.84
John Wiley & Sons Inc Social Media 101 Tactics and Tips to Develop
Book SynopsisIn The Social Media 100, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Chris has spent two years researching what the best businesses are doing with social media and how they're doing it.Trade Review'...interested in social media...and want to establish ways it might work for you this is a good place to start .' (Financial Advisor, March 2011).Table of ContentsAcknowlegments xii Introduction: Why in the World Should You Care? xiii 1. Above All Else—People 1 2. What Social Media Does Best 5 3. Social Media Does Not Replace Marketing Strategy 8 4. Making Business Sense of Social Media 11 5. Social Media as Personal Power 12 6. Social Media for Your Career 18 7. Threading Some Trends Together 23 8. The Vital Importance of Your Network 28 9. Using Social Networking and Media Offline 31 10. Velocity, Flexibility, Economy 32 11. Snake Oil in Social Media 37 12. Who Cares? 43 13. Participation: The Key to Social Media 44 14. Social Media is a Set, Not a Part 51 15. Media is a Mix—Get Mixing 56 16. Social Media Starter Pack 59 17. Five Starter Moves for Introducing Social Media into Your Organization 67 18. Five Starter Moves: Should Blogging Go Next? 68 19. Five Starter Moves: Audio and Video 73 20. Five Starter Moves: LinkedIn, Facebook, and Twitter 76 21. A Sample Social Media Toolkit 78 22. Social Media and Social Network Starting Points 84 23. What Friends and Seinfeld Teach You about Growing Your Audience 94 24. Twitter Revisited 97 25. Case Study: For Those Who Pea on Social Media 103 26. Basic Business Blogging Suggestions 105 27. A Sample Blogging Work Flow 111 28. If You Intend to Blog Seriously 118 29. Performance and Your Audience: Blogging Tips 120 30. Some Tips to Fine-Tune Your Blog 122 31. How to Create Business from a Blog 127 32. 50 Blog Topics Marketers Could Write for Their Companies 132 33. Growing Your Audience: Some Basics 135 34. Be Effective in Meetings, and Use Social Media Tools 140 35. Programming for the Masses: Social Computing 144 36. Creatives and Your Secret Mission 147 37. Advice for Traditional and Local News Media 149 38. Social Networks are Your Local Pubs 152 39. Facebook and the Social Graph: Who Benefits? 155 40. The Value of Networks 156 41. Five Things to Do at a Social Networking Meetup 162 42. Delivering Content Value to Market Your Product 164 43. The Community Play 165 44. The Power of Links 169 45. Authority, Ownership, and Mechanics 172 46. Enabling Peer Collaboration Using Social Networks 174 47. 10 Ways to Make Your Next Conference Better 176 48. Who is Secretly Pitching You? 178 49. The Sound of Content Ripping Free from Its Page 182 50. Social Media—Talk is Cheap for Businesses 185 51. The Community Ecosystem 191 52. Social Media Starter Moves for Freelancers 194 53. Making a Business from Social Media 203 54. Make Your Blog Design Work for You 206 55. Social Media Starter Moves for Real Estate 211 56. How Do Realtors Demonstrate Community? 214 57. Social Media Starter Moves for Entertainers 216 58. Social Media Starter Moves for Entrepreneurs 219 59. Customer Service Needs New Channels . . . or Does It? 222 60. What I Want a Social Media Expert to Know 224 61. On Managing a Community 226 62. Make Your LinkedIn Profile Work for You 230 63. Develop a Strong Personal Brand Online: Part 1 233 64. Develop a Strong Personal Brand Online: Part 2 236 65. 100 Personal Branding Tactics Using Social Media 240 66. Blog Topics for Business-to-Business Customers 249 67. Starting a Social Media Strategy 253 68. Social Media Strategy: The Planning Stage 257 69. Social Media Strategy: Aligning Goals and Measurements 259 70. Writing E-mail That Gets Answered 263 71. Where I Learn Even More 267 72. What Do You Think People Want from Your Site 269 73. Musicians Play for Tips: The Importance of Comments 271 74. 50 Ways Marketers Can Use Social Media to Improve Their Marketing 273 75. Should Hotels Have Social Networks? 278 76. Essential Skills of a Community Manager 280 77. 50 Steps to Establishing a Consistent Social Media Practice 283 78. How to Reach and Influence Prospects 288 79. How Content Marketing Will Shake the Tree 292 80. Write Your LinkedIn Profile for Your Future 293 81. Consider a Marketing Funnel 296 82. Content Networks and Storefronts 298 83. How to Do More with Less Time 302 84. Creating Honest Content Marketing 308 85. How I Do It 309 86. What I Want PR and Marketing Professionals to Know 313 87. Best Social Media Advice from chrisbrogan.com 315 Index 321
£15.29
John Wiley & Sons Inc The Dragonfly Effect
Book SynopsisProven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four wings of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everydTrade ReviewMarketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots campaign, the microlending site Kiva--to illustrate their mantra F+GET: "Focus, Grab Attention, Engage, Take Action." This is the "Dragonfly Effect," named for the insect's ability to move in any direction when its four wings work together. Specific, practical advice teaches readers how to translate anything--a product, service, community concern--into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft a compelling video, and more. A fascinating, comprehensive guide for how to take your cause and compassion viral. (Oct.) (Publishers Weekly, July 26, 2010)Table of ContentsForeword by Chip Heath, author of Made to Stick and Switch ix Preface xi Introduction: Why Reading This Book Is Worth the Investment xiii The Dragonfly Body The System That Keeps It Airborne 1 Wing 1: Focus: How to Hatch a Goal That Will Make an Impact 19 Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World 49 Wing 3: Engage: How to Make People Connect with Your Goal 73 Wing 4: Take Action: How to Empower Others, Enable Them—and Cultivate a Movement 107 Onward and Upward You’re Flying! Now What? 143 Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality 165 Notes 173 The Dragonfly Ecosystem 191 About the Authors 201 Index 203
£16.99
John Wiley & Sons Inc Convert
Book SynopsisSolve your traffic troubles and turn browsers into buyers When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You''ll find the fixes easy to implement, and they''re all right here. Understand the essentials - your market, your proposition, and your delivery. Create a site that is seen by the right people, provides a compelling experience, and generates the desired action. Learn how to use testing to improve your site''s conversion rate. Discover the holistic nature of web site optimization and why multiplicity matters. Examine dozens of simple techniques foTable of ContentsAcknowledgments. Foreword. Foreword. Introduction. Part I Designing for Traffic. Chapter 1 How to Transform Your Web Site's Success. Does This Sound Like Your Web Site? The "First Best Guess" Method of Web Design. A New Perspective on Web Design. The New Approach. Chapter 2 Search Engine Optimization Fundamentals. Keyword Research. On-Page SEO. Off-Page SEO. Chapter 3 Expanding Your Reach. What Are You Really Selling? Researching Your Markets. Marketing Joe's Miracle Hair-Gro. Chapter 4 Using the Awareness Ladder. Your Key to Reaching Deeper Markets. Why the Old, Narrow Model Fails. The New Concentric Model. Chapter 5 Working Through the Awareness Ladder. Save the Pixel. Bridge Natural Health. Muazo. Imagic2015. Me2Solar. Ville & Company. Bolwell RV. EasySpeedy. Applying the Awareness Ladder to Your Site. Part II Designing for Conversion. Chapter 6 Making Your Site Sell. The New Approach to Design for Conversion. Step One: Modeling Your Site's Funnels. Step Two: Analyzing Your Funnels. Step Three: Optimizing Conversions Through the Funnel. The Three Elements of Conversion. Chapter 7 Get Their Attention. Optimization Discipline. Getting Attention: The Power of Appeal. Make Your Appeals Relevant. Self-Interest. Emotion. Designing for Attention. Chapter 8 Keep Them Engaged. Affirm the Positive Signs. Resolve Concerns and Build Trust. Build Interest. Make It Easy. Chapter 9 Call Them to Action. Classes of Next Steps. Build Momentum. Six Tips for Crafting Compelling Calls to Action. Put It All Together. Chapter 10 Executing Your Web Site Strategy. Target Early Opportunities. Create Core Content. Add More Funnels. Generate Traffic. Consider Step 0. Keep Going! Chapter 11 Optimizing Your Web Pages. Google Website Optimizer. My Optimizer Tips. The Way of Optimization. Index.
£18.39
John Wiley & Sons Inc Social Media Strategies for Professionals and
Book SynopsisExpert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach. Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional blogging Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites Includes pitfalls and success stories featuring notable social media trailblazers Table of ContentsForeword ix Introduction xi How to Use this Book xv Acknowledgments xvii Part I What 1 What Firms Need to Know about Social Media 1 Chapter 1 Defining and Understanding “Social Media” 3 Chapter 2 Social Media Policies and Guidelines: Rules of Engagement 27 Chapter 3 Comparing Today’s Most Popular Social Media 51 Part II Why 61 The “Why” behind Using Social Media 61 Chapter 4 Finding Business Purpose in Social Media 63 Chapter 5 Strategy Begins with “Who” 81 Chapter 6 Integrated Marketing Tactics 93 Chapter 7 Case Studies and Examples 117 Part III How 157 How to Set up and Use the Tools 157 Chapter 8 LinkedIn 159 Chapter 9 Twitter 185 Chapter 10 Facebook 207 Chapter 11 Self-Publishing with Blogs 229 Part IV Tips 263 Tips to Being Effective Online 263 Chapter 12 Writing for the Web 265 Chapter 13 Social Media Etiquette 287 Chapter 14 Best Practices 295 Notes 317 Glossary 325 About the Author 335 Index 339
£26.24
John Wiley & Sons Inc Net Income
Book SynopsisNet Income Cut Costs, Boost Profits, and Enhance Operations OnlineWally Bock and Jeff Senne From finance to manufacturing, trainingto customer service, Net Income is an operating manual forproducing results. Very simply, this is an excellent book! --James L. Barksdale, from the foreword This isn''t another Internetbook -- it''s not even a technology book -- this is a businessguide. And if you think the Net is only for sales and marketing,you''re only getting half the picture. Net Income shows how to usethe Internet, intranet, and extranet to slash expenses andstrengthen operations in order to compete in today''s brutalmarketplace. Net Income provides real-world examples from over ahundred businesses--from mom & pop stores to Fortune 500giants--that have used the Internet to increase profits. You''ll seehow: * Columbia/HCA saved $6,000 per physician by offering trainingonline * Heineken USA cut its order cycle time from 10-12 weeks to 4-6weeks * General Electric cut its averTable of ContentsThe Tactics Action Planning System. Product Development. Manufacturing and Quality Assurance. Administration. Recruiting and Training. Enhancing Sales Effectiveness. Enhancing Service Delivery. Fulfillment and Distribution. Customer Service. Leadership. Making This Happen in Your Organization. Appendices. Glossary. Index.
£24.79
John Wiley & Sons Inc The Ebay Phenomenon Business Secrets Behind the
Book SynopsisThe eBay Phenomenon taps into the dynamics and strategies that have made eBay one of the most profitable e:commerce companies in business today. Through inside access to the top players including CEO Meg Whitman, Richard Brandt reveals the philosophies and inner workings of this emerging digital giant.Trade Review"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001) "The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..." Financial Times, DeutschlandTable of ContentsThe eBay Phenomenon. Pierre Omidyar Starts a Company. The eBay Nation. eBay's Business Model. Inside eBay. Strategic Evolution. Contraband, Blackouts, and Weird Stuff. Competing for the Future. Wither eBay.
£26.99
John Wiley & Sons Inc Electronic Commerce B2c Strategies and Models
Book SynopsisBased on research in six economies - the UK, USA, Denmark, Greece, Hong Kong (China) and Australia, this guide addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading examples of Business to Consumer Electronic Commerce in each of six economies.Trade Review"…a well rounded book…a valuable addition to the manager’s library…worth the investment for the business student as well…" ( (M2 Best books, 13 August 2002)Table of ContentsForeword by Peter Keen. Contributors. Series Preface by Rudy Hirschheim. Introduction to B2C Strategies and Models (Steve Elliot). Internet Retailing in Australia (Steve Elliot). Internet Retailing in Denmark (Niels Bjørn-Andersen). Internet Retailing in Greece (Nikolaos Mylonopoulus & Katherine Pramataris). Internet Retailing in Hong Kong, China (Matthew Lee). Internet Retailing in the United Kingdom (Bob Galliers & Anne Wiggins). Internet Retailing in the United States (Don Lloyd Cook, et al.). Evaluating Websites and Surveying Customers Online (Steve Elliot & Niels Bjørn-Andersen). Research Model and Theoretical Implications (Steve Elliot). Conclusion (Steve Elliot). References. Index.
£59.84
John Wiley & Sons Inc Wired Marketing Energizing Business for ECommerce
Book SynopsisWired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing--related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web.Table of ContentsPreface. Foreword. Acknowledgements. MARKETING TRANSFORMATION ON THE INTERNET. Introduction to Internet Marketing. Business Models for Interactive Marketing. Online Resources for Internet Marketing Technologies. INTERACTIVE MARKETING AND THE MARKETING PROCESS. Marketing Communications on the Internet. The Internet Customer and Relationship Marketing. New Buyer Behaviour Directions Through Virtual Communities. MANAGING YOUR CUSTOMER THROUGH E-COMMERCE. Supply Chain Management for Internet Commerce. Consumer On-Line Payment Solutions for e-Commerce. Privacy and Security Issues for e-Commerce. Marketing Ethics on the Internet. INTERNET TOOLS FOR WIRED MARKETING. Advanced Web Technology for Interactive Marketing. Strategic Internet Marketing Planning. Glossary. Subject Index.
£48.56
John Wiley & Sons Inc New Economy Edge Strategies and Techniques for
Book SynopsisThis series incorporates business books that aim to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. This text is focused on helping senior managers create and sustain competitive advantage using the Internet.Table of ContentsAcknowledgements. Introduction. Understanding the Nature of Online Business. Focusing the Profit-Driven Online Business. Leading and Building the Online Business. Developing Your Markets to Increase Profitability. Internet Pricing. Developing an Internet Sales Strategy. Building Brands and Customer Loyalty. Using the Internet for Profitable Product Innovation. Suppliers and Supply Chains: Reducing Costs and Adding Value. Managing Knowledge to Enhance Profitability. Financial Techniques to Reduce Costs, Minimise Risk and Boost Profits Online. Resource Building: The Key to the Competitive Online Business. Online Solutions: Delivering Profitability. References. Bibliography. Subject Index.
£30.39
John Wiley & Sons Inc BusinesstoBusiness Bible Working the WEB
Book SynopsisIn this comprehensive guide Simon Collin provides tips and advice on using the Internet to search (and research) everything from getting news delivered by e--mail to organising travel and buying equipment on--line. This one--stop shop is packed with contact details and advice on where to look and how to look for what you need.Trade Review"...full of relevant sites, search engines and the like. This is already one of Wileya s best--selling e--commerce books, and I have to say that isna t a surprise. This is an invaluable book. As a map for navigating the Internet, this one is highly recommended." ----Supply Management, 30th November 2000Table of ContentsBusiness resources on the Internet Finding a business online Accounting Business advice Business education Starting a business Business to business Office supplies Offices and property Financial management Global business Human resources and staff News Reference and research Sales and marketing Building websites E-commerce Stocks and shares Travel Discussing business Appendix - Getting online Getting online-directory
£30.39
John Wiley & Sons Inc Emarketing Working the WEB
Book SynopsisThe opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet.Trade Review"Whether you are still planning a start-up or if you are hoping to bring your company's marketing efforts up to date, you will find that E-Marketing is an essential starting point." (Sales Director, January 2001) "This title will offer a valuable insight into the techniques that can be utilised to promote your business." (Internet Works, March 2001) "a useful starting point...comprehensive book....a great number of references to useful websites"... (Freelance Informer, October 2001) "...provides an articulate, straightforward introduction to marketing online. Its breadth of scope is impressive..." (Arts Professional, 10 February 2003)Table of Contents1 Marketing on the Internet 1 Direct marketing 2 Press relations 3 Websites 4 Advertising 4 Brand marketing 6 E-Commerce 6 Response 7 Focus groups 8 Search and research 8 Buying supplies 9 Advice 9 Strategy 10 Check the finances 11 Brand awareness 11 Direct marketing 11 Website 11 Advertise 12 Promote your website 12 Participate 12 Work with the press and the media 12 2 Internet branding 15 Move fast 15 Inventing a brand 18 3 Websites 19 Content and community 20 Website design 22 Using a web design company 25 Your address 27 How do you build it? 28 Advanced features 30 Adding a database to your site 31 Getting web space 32 4 Content 37 Licensing content 40 Multilingual considerations 41 Discussion groups 42 Guest books 44 Link directories 45 Databases 45 Newsletters and mailing lists 46 Maps 48 Chat servers 49 Calendars 51 Feedback forms 51 5 Promoting your site 53 The search engines 54 Make your site search-engine friendly 56 Submit your site to search engines 57 Online review and what’s new listings 59 Reciprocal links 61 Promote your website 62 6 Advertising on the web 65 Web vs print media 66 The cost of advertising 67 Conversation rates 68 Free banner advertising 70 Buying ad space at auction 71 Designing a banner 71 Electronic coupons and tokens 73 7 Measuring response 77 Counting visitors 78 Access logs 79 Analyzing your site visitors 82 Geographic location 83 Domain name 83 Page requests 83 Browser type 84 Referring domains 84 8 Direct Marketing 87 Getting a list of addresses 88 Sending e-mail 90 The message 92 How often? 93 Design and format 93 The content 94 Marketing to newsgroups and mailing lists 95 Careful marketing 96 9 E-Commerce 99 Your online shop 100 Shopping carts 101 Accepting payments 104 Costs 105 Selling advertising on your site 106 10 Public and press relations 109 Press relations 110 Press releases 111 Writing a press release 112 Guidelines for press releases 112 Distributing a press release 113 Public relations 115 Customer service 116 Bad-business and better-business websites 117 Consumer awareness websites 117 Customer support 117 11 Research and study 119 Consumer research and focus groups 120 Research the competition 121 Searching 122 Power searching 125 Newsgroups for research 126 Global business research 127 12 Marketing Talk 129 E-zines 129 Discussion groups 130 Mailing lists 131 Newsgroups 132 Finding a newsgroup 132 Using a newsgroup 133 Appendix Getting Online 135 Choosing an ISP 135 Getting on the Internet 136 Why it’s always so slow 137 Office net policy 138 Setting up the software 139 Browsing the web 140 Electronic mail 141 E-mail standards 131 Web-based e-mail 142 Addressing e-mail 143 Sending to fax, pager or telephone 144 Security and viruses 144 Virus attacks 145 Directory 147 Glossary 167
£30.39
John Wiley & Sons Inc Enabling eBusiness Integrating Technologies
Book SynopsisThis title describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It bridges the gap between the fundamentals and the broader business models of e-business.Trade Review"...outlines the many components to consider when building a retail business on-line..." (Reference Research Book News, November 2001) *** Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin - BCS, March 2002)Table of ContentsDedication. Preface. Introduction to eBusiness. ELECTRONIC RETAILING. The Principles of Electronic Retailing. Retailing Network Technologies. Retail Terminals. The Retail (eCommerce) Server. CREATING eBUSINESS. eBusiness Systems Architecture. Managing eBusiness Knowledge. TRUST, SECURITY AND ELECTRONIC MONEY. Trust. Security. Electronic Money. SERVICE, SUPPLY AND MARKETING. Service and Support. Supply Chain Management. Electronic Marketing. Appendix A: ePeople: Choosing the Team. Appendix B: eBusiness: The Future. Bibliography. Index.
£100.76
Taylor & Francis Ltd Necessary But Not Sufficient A Theory of
Book SynopsisAfter reading the newspapers and following the sharp oscillations of the stock market, it becomes apparent that hi-tech companies are of a different breed. Never before have the chances of making a fortune been so realistic and never before have large companies been so fragile. What is really going on inside these hi-tech companies? What types of pressures and challenges are they facing? And how do they cope? Computer software providers, especially the ones that specialise in handling the data needs of organizations, are prime examples of these volatile companies. In the nineties we witnessed their growth from small businesses into multi-billion dollar giants. No wonder investors were attracted. In 1998 it was easy for such companies to raise as much money as they wanted. But now, investment funds have dried up. Why? And more importantly, is there a way to reverse the trend? This book gives the answers.
£37.99
Taylor & Francis Ltd Music Distribution and the Internet
Book SynopsisThere is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow''s Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: How should you conclude contracts with consumers over the internet? What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? How should a website user''s personal information be handled? What limitations are there on the way this data may be used for ongoing marketing of an artist''s work or the merchandise associated with it? What are the latest copyright laws in this area and how do they applyTrade Review'It is a book no one in the field would want to miss...' Emerald Journal - Library Review 'The great advantage of the book is that it deals with the issues in a comprehensive and logical manner. This book is a vital part of a commercial lawyer's armoury when acting for clients who operate websites for the sale of products and services.' Law Institute Victoria 'How well, and from that how effective are legal decisions and interpretations in the field, is something Sparrow touches upon and something that readers will readily identify with...Sparrow has added an attractive topical work to the current literature. It is a book no one in the field would want to miss,' Stuart Hannabuss Aberdeen Business School Writing for Library Management Journal 'In his new book, Sparrow attemps to offer insights into the legal aspects of conducting music-related business online....Few other books about online music offer any analysis of matters such as advertising regulations, electronic payment systems or internatinal conflicts of laws' Jeremy de Beer Law Professor at the University of Ottawa.Table of ContentsContents: Introduction to the internet and its impact on music distribution; Online contracts for the sale of music and merchandise; Website terms and conditions; E-Commerce Regulations 2002; Protecting and exploiting intellectual property rights in online music; Online marketing of music and merchandise; Collecting online data about music-buying consumers; Distance selling regulations and online music and merchandise sales; Paying for internet music distribution; Agreements with web designers, mobile operators and internet service providers; Strategic agreements between the internet music company and other parties; Advertising music and merchandise online; Electronic signatures and online music sales; Disability discrimination issues for music websites; Whose law applies to internet music sales?; Further reading; Index.
£128.25
O'Reilly Media Dont Get Burned on eBay
Book SynopsisOffers lessons based on real-life stories posted on eBay's Answer Center. This work shows eBay veterans and newcomers alike how to avoid the nasty scenarios, and how to pull themselves out of the muck if they've already fallen in. It covers real problems that people have encountered with bidding, payment, shipping, and packaging.Table of ContentsPreface 1.Don 't Get Burned on Bidding Don 't Act Like A Newbie When Sellers Go Bad 2.Don 't Get Burned on Payment PayPal:Read the Fine Print Money Order Mayhem and Chaos with Cashier 's Checks Personal Checks,Cash,and Others 3.Don 't Get Burned on Packaging Don 't Use Inadequate Packaging Don 't Use Odd or Potentially Embarrassing Packaging When to Take Special Precautions 4.Don 't Get Burned on Shipping Pros and Cons of the Major Shippers Insurance Issues Shipping and Handling 5.Don 't Get Burned by Other eBayers Save the Drama for Your Mama What 's Your Preference? Beware of Fakes and Friends 6.Don 't Get Burned by Scammers When to Be Afraid of Your Email Web of Lies The Switcheroo Scam Glossary Index
£12.15
Pluto Press The Cost of Free Shipping
Book Synopsis'Amazon Capitalism' grows ever stronger. This book provides the answers on how to fight the company's terrifying omnipotence.Trade Review'Drawing on deep and wide-ranging scholarship, this compelling collection provides heartening evidence of push-back by communities and organised labour against Amazon. Essential reading.' -- Kirsty Newsome, Professor of Employment Relations, Sheffield UniversityA must-read for scholars and activists alike. This stellar collection of essays documents exploitation and resistance at Amazon across the globe. -- Carolina Bank Muñoz, Tow Professor of Sociology, City University of New York'This important and timely book on Amazon's global empire is a must read for those who are concerned about economic inequality, massive public surveillance, and the threat to worker rights and democracy around the world' -- Kent Wong, Director, UCLA Labor Center'This brilliant compilation of essays shows us how, like Walmart before it, Amazon has risen to global dominance through shrewd use of technology, data systems and supply chains, and also by skirting and breaking laws' -- Professor Stephanie Luce, School of Labor and Urban Studies, CUNY'More than a book about Amazon. It is about the transition in global capitalism and its implications not only for Amazon's workforce, but on the global working class' -- Bill Fletcher, Jr., executive editor of globalafricanworker.com'An excellent book … it is clearly written and contains a stack of information about Amazon’s practices and the resistance they are generating' -- Socialist Book Reviews'Those hoping to build more power for workers have much to learn from this book’s examination of organizing within Amazon' -- Labor Notes'Offers important insights into Amazon’s insidious nature, the challenges of organizing, and also some glimmers of organizing success at the local and national levels' -- Jonathan Rosenblum, Jacobin'Absolutely essential reading for every driver, warehouse associate, and tech worker at Amazon' -- Anonymous Amazon worker, Stansbury ForumTable of ContentsList of Figures and Tables Dedication Acknowledgments Preface: Amazon and the Future of Work in the Global Economy - Ruth Milkman Introduction: Amazon Capitalism - Jake Alimahomed-Wilson, Juliann Allison, and Ellen Reese PART I - AMAZON’S RISE IN GLOBAL POWER 1. Amazon: Context, Structure, and Vulnerability - Kim Moody 2. Power Accrues to the Powerful: Amazon’s Market Share, Customer Surveillance, and Internet Dominance - Dana M. Williams 3. Transnational Amazon: Labor Exploitation and the Rise of E-Commerce in South Asia - Jeb Sprague and Sreerekha Sathi PART II - EXPLOITATION AND RESISTANCE ACROSS AMAZON’S GLOBAL EMPIRE 4. The Amazonification of Logistics: E-Commerce, Labor, and Exploitation in the Last Mile - Jake Alimahomed-Wilson 5. Automation and the Surveillance-Driven Warehouse in Inland Southern California - Jason Struna and Ellen Reese 6. Gender, Race, and Amazon Warehouse Labor in the United States - Ellen Reese 7. A New Industrial Working Class? Challenges in Disrupting Amazon’s Fulfillment Process in Germany - Nantina Vgontzas 8. A Struggle for Bodies and Souls: Amazon Management and Union Strategies in France and Italy - Francesco Massimo PART III - COMMUNITIES CONFRONTING THE E-COMMERCE GIANT 9. Company Town: What Happens to a City and its Democracy when Amazon Dominates? - Katie Wilson 10. Lessons from New York City’s Struggle Against Amazon HQ2 in Long Island City - Steve Lang and Filip Stabrowski 11. What Happens When Amazon Comes to Town? Environmental Impacts, Local Economies, and Resistance in Inland Southern California - Juliann Emmons Allison 12. Worker and Community Organizing to Challenge Amazon’s Algorithmic Threat - Sheheryar Kaoosji PART IV - STRUGGLING TO WIN AGAINST AMAZON 13. Amazon Strikes in Europe: Seven Years of Industrial Action, Challenges, and Strategies - Jörn Boewe and Johannes Schulten 14. Bursting the Bubble: The Emerging Tech Worker Movement at Amazon - Spencer Cox 15. The CEO Has No Clothes: Worker Leadership and Amazon’s Failures During COVID-19 - Dania Rajendra 16. Think Big: Organizing a Successful Amazon Workers’ Movement in the United States by Combining the Strengths of the Left and Organized Labor - Peter Olney and Rand Wilson 17. Amazonians United! An Interview with DCH1 (Chicago) Amazonians United - DCH1 Amazonians United Conclusion: Resisting Amazon Capitalism - Jake Alimahomed-Wilson and Ellen Reese About the Authors Index
£68.00
Pluto Press The Cost of Free Shipping
Book Synopsis'Amazon Capitalism' grows ever stronger. This book provides the answers on how to fight the company's terrifying omnipotence.Trade Review'Drawing on deep and wide-ranging scholarship, this compelling collection provides heartening evidence of push-back by communities and organised labour against Amazon. Essential reading.' -- Kirsty Newsome, Professor of Employment Relations, Sheffield UniversityA must-read for scholars and activists alike. This stellar collection of essays documents exploitation and resistance at Amazon across the globe. -- Carolina Bank Muñoz, Tow Professor of Sociology, City University of New York'This important and timely book on Amazon's global empire is a must read for those who are concerned about economic inequality, massive public surveillance, and the threat to worker rights and democracy around the world' -- Kent Wong, Director, UCLA Labor Center'This brilliant compilation of essays shows us how, like Walmart before it, Amazon has risen to global dominance through shrewd use of technology, data systems and supply chains, and also by skirting and breaking laws' -- Professor Stephanie Luce, School of Labor and Urban Studies, CUNY'More than a book about Amazon. It is about the transition in global capitalism and its implications not only for Amazon's workforce, but on the global working class' -- Bill Fletcher, Jr., executive editor of globalafricanworker.com'An excellent book … it is clearly written and contains a stack of information about Amazon’s practices and the resistance they are generating' -- Socialist Book Reviews'Those hoping to build more power for workers have much to learn from this book’s examination of organizing within Amazon' -- Labor Notes'Offers important insights into Amazon’s insidious nature, the challenges of organizing, and also some glimmers of organizing success at the local and national levels' -- Jonathan Rosenblum, Jacobin'Absolutely essential reading for every driver, warehouse associate, and tech worker at Amazon' -- Anonymous Amazon worker, Stansbury ForumTable of ContentsList of Figures and Tables Dedication Acknowledgments Preface: Amazon and the Future of Work in the Global Economy - Ruth Milkman Introduction: Amazon Capitalism - Jake Alimahomed-Wilson, Juliann Allison, and Ellen Reese PART I - AMAZON’S RISE IN GLOBAL POWER 1. Amazon: Context, Structure, and Vulnerability - Kim Moody 2. Power Accrues to the Powerful: Amazon’s Market Share, Customer Surveillance, and Internet Dominance - Dana M. Williams 3. Transnational Amazon: Labor Exploitation and the Rise of E-Commerce in South Asia - Jeb Sprague and Sreerekha Sathi PART II - EXPLOITATION AND RESISTANCE ACROSS AMAZON’S GLOBAL EMPIRE 4. The Amazonification of Logistics: E-Commerce, Labor, and Exploitation in the Last Mile - Jake Alimahomed-Wilson 5. Automation and the Surveillance-Driven Warehouse in Inland Southern California - Jason Struna and Ellen Reese 6. Gender, Race, and Amazon Warehouse Labor in the United States - Ellen Reese 7. A New Industrial Working Class? Challenges in Disrupting Amazon’s Fulfillment Process in Germany - Nantina Vgontzas 8. A Struggle for Bodies and Souls: Amazon Management and Union Strategies in France and Italy - Francesco Massimo PART III - COMMUNITIES CONFRONTING THE E-COMMERCE GIANT 9. Company Town: What Happens to a City and its Democracy when Amazon Dominates? - Katie Wilson 10. Lessons from New York City’s Struggle Against Amazon HQ2 in Long Island City - Steve Lang and Filip Stabrowski 11. What Happens When Amazon Comes to Town? Environmental Impacts, Local Economies, and Resistance in Inland Southern California - Juliann Emmons Allison 12. Worker and Community Organizing to Challenge Amazon’s Algorithmic Threat - Sheheryar Kaoosji PART IV - STRUGGLING TO WIN AGAINST AMAZON 13. Amazon Strikes in Europe: Seven Years of Industrial Action, Challenges, and Strategies - Jörn Boewe and Johannes Schulten 14. Bursting the Bubble: The Emerging Tech Worker Movement at Amazon - Spencer Cox 15. The CEO Has No Clothes: Worker Leadership and Amazon’s Failures During COVID-19 - Dania Rajendra 16. Think Big: Organizing a Successful Amazon Workers’ Movement in the United States by Combining the Strengths of the Left and Organized Labor - Peter Olney and Rand Wilson 17. Amazonians United! An Interview with DCH1 (Chicago) Amazonians United - DCH1 Amazonians United Conclusion: Resisting Amazon Capitalism - Jake Alimahomed-Wilson and Ellen Reese About the Authors Index
£20.69
Kogan Page Ltd Optimizing Digital Strategy
Book SynopsisChristopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.Trade Review"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." * Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economist *"Every retail leader should read this book. What the authors have written will help today's leaders navigate the maze of the digital world. They remove the mask of mystery to help understand where a business should focus its energy, people and capital. Optimizing Digital Strategy perfectly illustrates that technology alone is not the answer - the answer of course is the customer." * Darren Topp, Chairman, Retail Executives Limited, and experienced retail CEO *"Optimizing Digital Strategy gives business leaders a practical toolkit for thinking about and executing their digital strategy. The Good Growth team have condensed years of research and experience into a genuinely useful handbook." * Alex Murray, Digital Director, Lidl UK *"A practical handbook on running an online business, this is a must-read for the online practitioner through to the executive. Clear models, simple language, with plenty of examples across sectors make this an invaluable asset - it sits permanently on my desk! Importantly, Optimizing Digital Strategy offers good insights, perspective and practical advice on leadership and organizational challenges as a business develops." * Ann Steer, Chief Customer Officer, N Brown Group plc *"An informative and insightful book that should be read by all directors and business leaders. The distinction between good and best practice in this fast-moving area is a point well made. The case studies add richness and amplify the content." * Helen Pitcher OBE, Chairman, Advanced Boardroom Excellence; President, INSEAD Directors Network; Chairman, pladis; Chairman, KidsOut *"It would be hard to imagine a more authoritative guide to the pitfalls and opportunities of multichannel transformation." * Ian Shepherd, former COO, Odeon Cinemas Group *"An essential read for any executive seeking to leverage the opportunities and mitigate the risks posed by digital transformation. This is a book that lays out a clear road map for how organizations can deliver on their digital strategies." * Professor Michael Hartmann, Executive Director, EMBA in Digital Transformation, McMaster University *"This is a compelling guide to the creation and execution of business growth strategy in a high-rate-of-change digital age. It takes a systems-thinking approach and draws out the criticality of active and accountable business leadership, culture, ethics and, above all, the need for ruthless customer-, consumer- and marketplace-centricity." * Stuart Fletcher, Portfolio Director and angel investor, former Global CEO, Bupa, and President International, Diageo plc *"An excellent guide, full of insight, for those of us working in digital leadership. Whether you're starting your journey in digital leadership or have a few years under your belt, this book is a must-read." * Tom Weeks, Sales Director UK, AB Tasty *"The rate of change in this area continues exponentially, but there are some universal truths the book points out that you need to hang on to. Everyone should have a copy in their favourites." * Andraea Dawson-Shepherd, Senior leader, global consumer goods, Coty, Carlsberg, Reckitt Benckiser, Cadbury Schweppes *Table of Contents Chapter - 01: Building digital strategy that works; Chapter - 02: Why digital strategies fail and how to recognize failure; Chapter - 03: Levers for digital growth and how to use them; Chapter - 04: The importance of innovation in driving success; Chapter - 05: The dark side of digital; Chapter - 06: Emerging digital business models; Chapter - 07: The e-commerce system; Chapter - 08: Building a customer-centric culture; Chapter - 09: Making digital choices that differentiate success from failure; Chapter - 10: This is the business of transformation
£25.64
Kogan Page Ltd Optimizing Digital Strategy
Book SynopsisChristopher Bones is co-founder of GoodGrowth, He is an established thought leader in organizational strategy and change management in companies such as Diageo, Cadbury, Schweppes and Shell. He is Professor of Creativity and Leadership at Alliance Manchester Business School.James Hammersley is a co-founder of GoodGrowth whose clients include Bupa, The Open University, Barclays Connector and O2.Nick Shaw is Director of Digital for Good Growth. He has over 10 years of experience in leading and helping a variety of organizations to improve their sales effectiveness and innovation performance.Trade Review"Optimizing Digital Strategy successfully challenges the perception that more and more technology is the always answer - the organization is often the biggest barrier to online success and this book explores why and what to do about it. It's a commercial and engaging book that shows leaders how to improve performance. Full of useful frameworks and case examples, it sets out a structure with which leaders can assess their business and then focus on what needs to change to drive growth online." * Anna Rawling, Managing Director, Product and Portfolio Strategy, The Economist *"Every retail leader should read this book. What the authors have written will help today's leaders navigate the maze of the digital world. They remove the mask of mystery to help understand where a business should focus its energy, people and capital. Optimizing Digital Strategy perfectly illustrates that technology alone is not the answer - the answer of course is the customer." * Darren Topp, Chairman, Retail Executives Limited, and experienced retail CEO *"Optimizing Digital Strategy gives business leaders a practical toolkit for thinking about and executing their digital strategy. The Good Growth team have condensed years of research and experience into a genuinely useful handbook." * Alex Murray, Digital Director, Lidl UK *"A practical handbook on running an online business, this is a must-read for the online practitioner through to the executive. Clear models, simple language, with plenty of examples across sectors make this an invaluable asset - it sits permanently on my desk! Importantly, Optimizing Digital Strategy offers good insights, perspective and practical advice on leadership and organizational challenges as a business develops." * Ann Steer, Chief Customer Officer, N Brown Group plc *"An informative and insightful book that should be read by all directors and business leaders. The distinction between good and best practice in this fast-moving area is a point well made. The case studies add richness and amplify the content." * Helen Pitcher OBE, Chairman, Advanced Boardroom Excellence; President, INSEAD Directors Network; Chairman, pladis; Chairman, KidsOut *"It would be hard to imagine a more authoritative guide to the pitfalls and opportunities of multichannel transformation." * Ian Shepherd, former COO, Odeon Cinemas Group *"An essential read for any executive seeking to leverage the opportunities and mitigate the risks posed by digital transformation. This is a book that lays out a clear road map for how organizations can deliver on their digital strategies." * Professor Michael Hartmann, Executive Director, EMBA in Digital Transformation, McMaster University *"This is a compelling guide to the creation and execution of business growth strategy in a high-rate-of-change digital age. It takes a systems-thinking approach and draws out the criticality of active and accountable business leadership, culture, ethics and, above all, the need for ruthless customer-, consumer- and marketplace-centricity." * Stuart Fletcher, Portfolio Director and angel investor, former Global CEO, Bupa, and President International, Diageo plc *"An excellent guide, full of insight, for those of us working in digital leadership. Whether you're starting your journey in digital leadership or have a few years under your belt, this book is a must-read." * Tom Weeks, Sales Director UK, AB Tasty *"The rate of change in this area continues exponentially, but there are some universal truths the book points out that you need to hang on to. Everyone should have a copy in their favourites." * Andraea Dawson-Shepherd, Senior leader, global consumer goods, Coty, Carlsberg, Reckitt Benckiser, Cadbury Schweppes *Table of Contents Chapter - 01: Building digital strategy that works; Chapter - 02: Why digital strategies fail and how to recognize failure; Chapter - 03: Levers for digital growth and how to use them; Chapter - 04: The importance of innovation in driving success; Chapter - 05: The dark side of digital; Chapter - 06: Emerging digital business models; Chapter - 07: The e-commerce system; Chapter - 08: Building a customer-centric culture; Chapter - 09: Making digital choices that differentiate success from failure; Chapter - 10: This is the business of transformation
£77.90
Emerald Publishing Limited The Economics of the Internet and Ecommerce
Book SynopsisThe Internet has revolutionized the way consumers and firms interact in the marketplace, and it has dramatically changed the information enjoyed by market participants at various points in the value chain. Discussing the Internet and e-commerce, this title provides academics and practitioners with research to hold the new economy together.Table of ContentsContents THE IMPACT OF THE INTERNET ON HORIZONTAL AND VERTICAL COMPETITION: MARKET EFFICIENCY AND VALUE CHAIN RECONFIGURATION Anita Elberse, Partick Barwise and Kathy Hammond PRICE COMPETITION BETWEEN PURE PLAY VS. BRICKS-AND-CLICKS E-TRAILERS: ANALYTICAL MODEL AND EMPIRICAL ANALYSIS Xing Pan, Venkatesh Shankar and Brian T. Ratchford PRICE DISPERSION THEN AND NOW: EVIDENCE FROM RETAIL AND E-TAIL MARKETS Patrick Scholten and S. Adam Smith BUSINESS-TO-BUSINESS E-COMMERCE: VALUE CREATION, VALUE CAPTURE AND VALUTATION Luis Garicano and Steven N. Kaplan TRUST AMONG STRANGERS IN INTERNET TRANSACTIONS: EMPIRICAL ANALYSIS OF EBAY'S REPUTATION SYSTEM Paul Resnick and Richard Zeckhauser TRANSACTION INNOVATION AND THE ROLE OF THE FIRM Daniel F. Spulber COMBINATORIAL AUCTIONS IN THE INFORMATION AGE: AN EXPERIMENTAL STUDY John Morgan ANALYZING WEBSITE CHOICE USING CLICKSTREAM DATA Avi Goldfarb CONSUMER ACQUISITION OF PRODUCT INFORMATION AND SUBSEQUENT PURCHASE CHANNEL DECISIONS Michael R. Ward and Michelle Morganosky AN ECONOMIC ANALYSIS OF MULTIPLE INTERNET QoS CHANNELS Dale O. Stahl, Rui Dai and Andrew B. Whinston
£100.99
John Wiley & Sons Inc Customer.Community
Book SynopsisThe Internet is the world''s largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online customer community that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to communitize commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.Trade Review"...I am quite impressed with this book...well written, easy to understand guide to the world of the internet and business..." (M2 Best Books, 3 September 2002)Table of ContentsForeword: The Right Thing to Do (Scott Cook). Preface. Acknowledgments. Introduction: The Customer-Community. Is Commerce Antithetical to Online Community? Part One: Why Customer-Community? 1. The Business Case. How Customer-Communities Advance. Your Business Goals. 2. The Customer Case. E-Commerce Experiences That Span. Maslow's Hierarchy of Needs: Individual, Social, and Spiritual. Part Two: Customer-Community Basics. 3. Twelve Principles for Building Community. The Foundation for Strong Communities. 4. Customer-Community Profiles. Ten Types and Thirty-Five Examples of Customer-Communities and Their Defining Characteristics. 5. Growing Your Community. Overcoming the Inherent Challenges of Large-Scale Communities. 6. Understanding Community Bonds. Discovering the Intrinsic Bonds Within Your Customer Base. Part Three: Customer-Community and the Bottom Line. 7. Creating Value from Customer-Communities. Sixteen Bottom-Line Possibilities. 8. Organizational Issues and Roles. Aligning Strategy, Structure, Communication, and Leadership. 9. Before You Start. Ten Questions to Help You Think Through the Issues. Afterword: Turning Customer-Communities into Gold, Harry Potter Style (Michael Lowenstein). Notes. Index. The Authors.
£17.84
John Wiley & Sons Inc Clicks and Mortar
Book SynopsisThe phenomenal rise of the Internet may seem to have transformed everything about business. But according to two men who have been at the forefront of the Internet''s impact, some important things haven''t changed: The future still belongs to passionate companies made up of passionate people. In this book, Schwab co-CEO David Pottruck teams up with leadership master and best-selling author Terry Pearce to show what it takes to build a high-growth organization in today''s electronic environment. Passionate companies have cultures that are created and sustained on purpose, and that support individual contribution, team play and risk-taking. Passionate leaders are driven by their own personal values, and a desire for the health and success of their organizations and people, not merely the promise of an IPO payoff. Passionate business practices are dynamic, and are anchored by the principles that made the company a success in the first place. In Clicks and Mortar Pottruck and Trade Review"The bible for future heroes of e-commerce. It's brilliant and down-to-earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it." --Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside-down world." --Gary Hamel, chairman, STRATEGOS "The new Internet economy means high-velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution." --Ann Winblad, co-founding partner, Hummer Winblad Venture Partners "Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e-commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow's enterprise." --John Quelch, dean, London Business School "Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination." --Laura Tyson, dean, Haas School of Business, University of California, Berkeley "An instant classic about hands-on leadership." --Management General "...keeps the readers interest...a very good book, well written by two people who know what they are talking about..." (M2 Communications, 4 July 2001) "...packed with examples...it is worth attention...some valuable insights..." (e. Business January 2002)Table of ContentsCULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE. Building a Culture for Growth. Sustaining Culture Day to Day. Cultivating Commitment Through Diversity. LEADERSHIP PRACTICES: INSPIRING PASSION-DRIVEN GROWTH. Living Leadership as a Person, as a Company. Leadership Communication. Generating Ideas and Innovation Through Leadership. MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD. Creating the Future with Measurement. Understanding Technology and the People Who Build It. Marketing: Your Company's Voice, Your People's Promises. Brand and Customer Experience: The Heart of a Passion-Driven Business. Dialogue on the Future. Appendix A: Timeline of Schwab's Growth. Appendix B: Schwab's Vision, Values, and Strategic Priorities. Appendix C: Dave's Top Ten Ad Tips.
£18.39
John Wiley & Sons Inc The Synchronous Trainers Survival Guide
Book SynopsisA resource for enhancing your e learning sessions, this book includes the practical tips, tools, and customizable templates that ensure the success of your online training courses, meetings, and events.Table of ContentsPreface. Introduction. 1 An Introduction to the Synchronous Classroom. New Versus Older Delivery Methods. The Synchronous Classroom. Synchronous Software. 2 Facilitating in the Synchronous Classroom. Profile of an Effective Synchronous Trainer. The Synchronous Trainer's Workstation. The Producer. Leader Guides for Trainer/Producer Collaboration. 3 Communicating in the Synchronous Classroom. Using Visuals. Using Your Voice. Language Tips. Gauging Participation. Using the Collaboration Tools. A Note on Class Size. Rules of Thumb. 4 Synchronous Classroom Management. Managing Time and Scheduling Issues. Determining the Best Length for a Program. Communicating with Class Participants. Preparing to Facilitate the Class. Using Your Leader Guide Effectively. 5 Managing the Technology. Creating a Seamless Production. Troubleshooting Technology. 6 Working with Synchronous Participants. The Participant Experience. Learning How to Learn Online. Ground Rules. The Effective Learning Environment. Participant Guides. 7 Synchronous Events. eMeetings. Expert Q&A. Webinars. Learning Events. A Final Thought. Appendices. A. Synchronous Software Features Checklist. B. Synchronous Classroom Management Checklists. C. Recommended Resources for Synchronous and Blended e-Learning. D. A Glossary of Terms. About the Author. Index. Pfeiffer Publications Guide.
£30.39
Kensington Publishing Influencer
Book SynopsisEvery one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today--earning more money each year than their parents made in the last decade. But to become a top creator, you need to understandthe strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it''s going.
£13.56
University of Minnesota Press Internet Spaceships Are Serious Business
Book SynopsisTrade Review"Internet Spaceships Are Serious Business is one of the most comprehensive collections of works on EVE Online ever produced, but written in language that is accessible to the uninitiated reader. It captures a side of EVE that is often lost in academic writings, and each chapter stands as a snapshot in time of one of the world’s most unique and well-studied massively multiplayer online games."—Brendan Drain, MMO expert"A book as unique as EVE itself—it will make you think, help you understand a game you may never play, and afford a glimpse onto a less traveled byway of the gaming universe. The roster of authors is delightfully varied, with contributions from archivists, developers, players, PhD students, and researchers, broadening inquiry into a thoughtful, engaging treatment of a cherished game."—Bonnie Nardi, author of My Life as a Night Elf Priest: An Anthropological Account of “World of Warcraft”*\"By addressing everything from collaboration to conflict, from economics to embodiment, the authors of Internet Spaceships Are Serious Business use the specific case study of EVE Online to investigate how emerging digital technologies reshape selfhood and society."—Tom Boellstorff, author of Coming of Age in Second Life: An Anthropologist Explores the Virtually Human"This work serves as an excellent consideration of the world of EVE Online for any researcher."—American Journal of PlayTable of ContentsContents Glossary of EVE Online Jargon Introduction Marcus Carter, Kelly Bergstrom, and Darryl Woodford 1. EVE Online for the Uninitiated Kelly Bergstrom and Marcus Carter 2. EVEOnline Is Hard and It Matters Christopher Paul 3. Virtual Interstellar Travel William Sims Bainbridge 4. Universes, Metaverses, and Multiverses Kjartan Pierre Emilsson 5. The Digital Grind: Time and Labor as Resources of War in EVE Online Oskar Milik 6. The Russians Are Coming! Stereotypes and Perceptions of “Russianness” in EVE Online Catherine Goodfellow 7. The Art of Selling Trust Chribba 8. We Play Something Awful: Goon Projects and Pervasive Practice on Online Games Richard Page 9. The Accidental Spymaster Keith Harrison 10. The Evolution of Player Organizations: A Goonswarm Perspective The Mittani (Alexander Gianturco) 11. RIP Vile Rat: Makeshift Memorials in EVE Online Martin R. Gibbs, Marcus Carter, and Joji Mori 12. Imagined Capsuleers: Reframing Discussions about Gender and EVE Online Kelly Bergstrom 13. The Social System in EVE Online Mantou (Zhang Yuzhou) 14. Do EVE Online Players Dream of Icelandic Spaceships? The Role and Mechanisms of Co-creation in CCP’s Success Jedrzej Czarnota 15. EVEOnline as History Nick Webber 16. On the EVE of Preservation: Conserving a Complex Universe Kristin MacDonough, Rebecca Fraimow, Dan Erdman, Kathryn Gronsbell, and Erica Titkemeyer Contributors Index
£17.09
John Wiley and Sons Ltd Pimp My Site
Book SynopsisOnline marketing just got sexier From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website. Karen Hanton, MBE, founder of toptable.Trade Revieweasy to read, understand and implement Irish Tatler 'Her step-by-step descriptions are concise and in plain English, each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. (Flybe, January 2012) a solid introduction to getting the most from your website. (PC Utilities, February 2012) The advice is practical, written in plain, jargon-free English, and useful whether you are a total novice or more experienced. (The Market, March 2012) This DIY guide will become a golden reference book and desk buddy for the online opportunist. (entrepreneurcountry.com, february 2012) This guide offers some practical, useful advice pitched at a level that requires only a basic understanding of digital marketing. (Financial Adviser, March 2012) Read this if you re aiming for the top and aren t afraid to put in the legwork to get there. (Sell it Online, April 2014)Table of ContentsAcknowledgements ix Foreword xi Introduction xv Day 1: Digital Marketing 1 Day 2: Keywords 19 Day 3: Keyword Tools 37 Day 4: SEO 49 Day 5: Marketing Tools 69 Day 6: Online Marketing 93 Day 7: Video Marketing 107 Day 8: Social Networking 119 Day 9: Social Media Tools 129 Day 10: PR 151 Day 11: PR Tools 167 Day 12: Email Marketing 193 Day 13: Email Marketing Tools 203 Day 14: TheEnd of the Beginning 219 Jargon Buster 227 Useful Resources 231 About the Expert Panel 241 About Paula Wynne 249 More Praise for Pimp My Site 251 Index 253
£11.69
Taylor & Francis Ltd Strategic Airline Retailing and Solutions
Book SynopsisWhile airlines have been looking into the next generation of retailing practices for several years, developments since the beginning of 2020 have accelerated the need to take retailing to a new paradigm. A singular focus now is the ever-changing demands of the current and next generation of customers and employees and managing their values. Examples of customer needs include a mobile-first approach, rich content, augmented and personalized end-to-end services with seamless, consistent, and contextualized experiences. While these concepts of retailing are not new, the challenge has been in bringing them to reality due to (a) the constraints of legacy systems and processes while transitioning to next-generation retailing systems, (b) the inaccessibility of real-time data coming from a wide variety of sources such as online shopping, social media, and operations, (c) the inability to monitor real-time behavior of customers and employees, (d) the lack of effective collaboration and coopTable of ContentsList of Illustrations, About the Author, Forewords, 1 Introduction, 2 Managing challenges to retailing air travel solutions, 3 Developing solution mindsets for offers, fulfillment, and loyalty, 4 Revitalizing the airline product-brand-distribution-loyalty relationship, 5 Teaming up with airports to create optimal outcomes, 6 Building new capabilities to seize new opportunities, 7 Transforming to be ahead of opportunities, 8 Thought leadership pieces, Index
£47.49
Edward Elgar Publishing Ltd Youth Marketing to Digital Natives
Book SynopsisOffering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.Trade Review‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach that takes into account the sometimes-rapid changes that young people go through. Practical and thorough, with clear recommendations and case studies.’ -- Jeff Tanner, Old Dominion University, USTable of ContentsContents: Introduction to Youth Marketing to Digital Natives 1. Why youth culture beats age segmentation when it comes to marketing to young consumers 2. From age segmentation to “segmenculture”: introducing a new segmentation method based on the youth culture criterion 3. How do youth become consumers? Exploring consumer socialization from childhood to youthhood 4. Are digital natives competent or vulnerable consumers? A challenge for brands targeting the youth market 5. Consumption, brands, co-creation, and empowerment in youth cultures: how can businesses capture the creative potential of digital natives? 6. Digital natives and social media use in youth cultures: what should brands know about blogging? 7. Advertising to digital natives: a hybrid and disruptive way to communicate 8. How are brands designing attractive customer experiences to connect with digital natives? 9. How to study youth consumption cultures: towards immersive market research tools 10. Are digital natives eco-friendly consumers? Conclusion
£29.40
