Description
Book SynopsisAn International Bestseller.
An Economist Book of the Year.
A Financial Times Book of the Year.
Shortlisted for the Financial Times Business Book of the Year.
Wikinomics shows how businesses can collaborate creatively with their customers to succeed in the age of Wikipedia, YouTube and Linux: 'The Number 1 must-read... A breathtaking piece of work.' Tom Peters.
The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history.
Trade Review"* 'If you want to enlighten yourself about how the internet is revolutionizing the way people and business operate, then this is a dizzyingly fascinating book to help you...' Guardian * 'A must-click for all webheads... Great fun for anyone with an interest in why this online lark is really as important as we evangelists keep saying it is.' Matthew D'Ancona, Spectator"
