Description
Book SynopsisTable of ContentsFigures List
Preface: The Global Impact of The Conversion Code and What’s New in the 2nd Edition
Introduction: How I created The Conversion Code
Disclaimer: How to Read The Conversion Code
Section One: How To Do Marketing That Attracts High-Quality Leads
Chapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)
Chapter 2: How To Use Your Website To Attract High-Quality Leads
Chapter 3: How To Build Landing Pages That Capture High-Quality Leads
Chapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)
Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search Engines
Chapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality Leads
Chapter 7: Using Google PPC (Adwords) To Capture High-Quality Leads
Chapter 8: How To Use Videos (and YouTube) To Attract and Convert Leads
Chapter 9: How To Get The Most Out Of Twitter
Chapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)
Chapter 11: It’s TikTok Time
Chapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)
Chapter 13: Audio Is Everywhere (how to take advantage of it)
Chapter 14: Influencer Marketing
Chapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using Retargeting
Section Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To Convert
Chapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion Rate
Chapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?
Chapter 18: How To Achieve The Highest Lead Conversion Rate Possible
Chapter 19: How To Convert Leads Using Text Messages
Chapter 20: How To Use Automated Email Campaigns To Convert Leads
Chapter 21: Expert Email Marketing Tips That Build Your Brand and Convert Leads
Chapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered Messages
Section Three: The Billion Dollar Sales Script
Chapter 23: Welcome to the Boiler Room
Chapter 24: The Pre-Call Stalk
Chapter 25: How to Have a Perfect First Minute on a Sales Call with a Lead
Chapter 26: The Digging Deep Technique
Chapter 27: How to Quickly Get a Lead to Trust You
Chapter 28: Proactively Uncovering Objections
Chapter 29: How to Start Closing Using the Five Yeses
Chapter 30: The Perfect Sales Pitch
Chapter 31: Exactly What to Say When You Transition from Pitching to Closing
Chapter 32: How To Close
Chapter 33: How To Overcome Objections
Chapter 34: Preferred Additional Outcomes (what to do when you can’t close someone)
Chapter 35: What To Say After They Say Yes
Chapter 36: How To Get the People You Close to Send You High-Quality Referral Leads
Bonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)
Notes
About the Author
Index
