Description
Book SynopsisPractical advice for managers on how the Web and social media can help them to do their jobs better Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren't sure quite what to do about it or how it all relates to them.
Trade Review'So much more than a business book; it is full of excellent advice, easy to assimilate and is relevant to anyone who wants to understand more about social media in the real world.' (Hotbrandscoolplaces.com, February 2012) A passionate treatise on what it means to be social in our world of corporate communications.' (Simply-communicate.com, February 2012) 'This uniquely people-centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world.' (Flybe Magazine, March 2012) '... there is something in this book for everyone. I'd love to place a copy in the hand of every HR director and CEO in the country. It would be transformational. Trust me, read this. It really is that good.' (People Management, March 2012) 'I recommend the book to anyone thinking about taking part in social media and to managers who want to know what to do about social media in their department or organisation.' (Indigoblue.co.uk, 16th April 2012) 'The book talks through the challenges and ideas of how social media can be used and should be used within an organization.' (optimumexposure.co.uk. March 2012) With the social web being used by staff, customers and competitors, this book helps you harness its business potential.' (Director, March 2012) '...offers managers, at all levels, valuable insights into the networked world.' (CityJet Magazine, March 2012) ' You won't find a better, more accessible read about the value and potential of social media anywhere.' (workessence.co.uk, March 2012) 'There is something in this excellent book for everyone.' (People Management, April 2012) 'There is plenty of good sense in this book about the democratising potential of these new networks, their resistance to tidy structures, and the way they undermine old command-and-control cultures' (Management Today, April 2012) 'I highly recommend this book to anyone interested in social media, especially those new to blogging or tweeting.' (blogspot.co.uk, March 2012)
Table of ContentsForeword by Andrew McAfee ix
Introduction 1
1. We All Need to Grow Up 5
2. Ten Steps to Success with Technology 9
3. The Ultimate in Democracy 15
4. Leaving a Trace 21
5. Evolution on Steroids 27
6. “Writing Ourselves into Existence” 33
7. Literacy Re-discovered 39
8. Mass Illiteracy 45
9. Stating the Obvious 51
10. Volume Control on Mob Rule 57
11. Dealing with a Boss Who Doesn’t “Get It” 63
12. The More You Give the More You Get 69
13. “Ooh, That’s Interesting” 73
14. The Network of Networks 79
15. Real Leaders Have Followers 85
16. Real Friends 91
17. Too Much of a Good Thing 97
18. Globally Distributed Conversations 103
19. Conversations Can Only Take Place Between Equals 109
20. Management by Being Interested 115
21. Asking the Right Questions 123
22. The Meaning of True Collaboration 129
23. War of the Worlds 135
24. The Inside is Becoming the Outside 141
25. Your Staff are Your Best Advocates 145
26. Creatively Messy 151
27. Innovation and the Forces of Disruption 157
28. No Such Thing as Conscripts 163
29. Heading into the Great Unknown 169
30. Be Strategically Tactical 175
31. Back to Front ROI 181
32. The Price of Pomposity 187
33. Managing the Mess 193
34. We Need More Rubbish 199
35. Lines in the Sand 205
36. Small Pieces Loosely Joined 211
37. Unleash Your Trojan Mice 217
38. Don’t Feed the Trolls 223
39. When the Shit Hits the Fan 229
40. Crisis Management 235
41. The Best Way to be Safe is to be Open 241
42. Radical Transparency 247
43. The Revolution is Within 253
44. It’s Your Party . . . 257
45. A Final Word 263
A Note About Technology 267
Reading List 271
About Euan Semple 273
Index 275
