Description
Book SynopsisSEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you''ll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.
This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:
- Sunday: An introduction to search engines and SEO
- Monday
Table of Contents
- : Sunday: Introduction to search engines, SEO and search marketing
- : Monday: Preparing your site for search engines
- : Tuesday: Keyword research
- : Wednesday: On-page optimization
- : Thursday: Off-page optimization
- : Friday: Monitoring and managing your progress
- : Saturday: Scaling up with search marketing
