E-commerce: business aspects Books

Book Synopsis‘If you want to learn from one of the greatest marketing minds alive, read this book.’Joe Polish, founder, Genius NetworkMarketing isn’t everything, according to Brian Kurtz. It’s the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable. That’s what this book is all about.In the world of direct marketing, Brian Kurtz has seen it all and done it all over four decades. He lives by the philosophy ‘Those who did it have a responsibility to teach it.’ Here’s a small sample of what you’ll learn:· The Four Pillars of Being Extraordinary· The Five Principles of why ‘Original Source’ matters· The Seven Characteristics of world-class copywriters· Multiple ways to track the metrics that matter· That the most important capital you own has nothing to do with moneyWhether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear roadmap to grow your business, make more money, maximize your impact in your market and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal so you can succeed wildly, exceed all your expectations and overdeliver every time.

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Book SynopsisMaster the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels.The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you.And that is a tragedy.Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools.It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality.To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day.Waiting for people to come to you is not a strategy.Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret.Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

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Book SynopsisDoes your product business feel unpredictable, slightly terrifying, and hungry for money?If so, you’re not alone.Retail is the fastest growing small business sector, and for good reason. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before.But the truth is that making money in a product business is harder than it first appears. And without profits, your business becomes incredibly difficult to manage and almost impossible to grow.Fortunately for you, big retailers have spent decades developing methods of monitoring profit margins, forecasting and growing sales and managing stock to maximise their bottom line.In this book, small-business retail expert Catherine Erdly shows you how to easily apply those big business tools and perspectives to understand your business, get clear on what you need to do to grow profitably, and, ultimately, tame your tiger.Trade ReviewIf you are into product business, specifically a beginner or a small business owner, this book has life changing potential...For me this has been a true gift, I have been searching for so long for this kind of information, and in such an encompassing way. I will recommend this to any small business owner who handles stock, it is that important. * Netgalley *It's vital that you product-based business owners take advice that’s relevant for you, and boy does Catherine know her stuff about the daily challenges of running profitable product-based businesses. * Instagram *Fantastic book. Well written, easy to understand and a powerful tool and insight to how to help your business not only survive but to succeed and grow. * Amazon *Table of ContentsPrefaceWelcomeWho the book is for and how to use it, with an introduction to the fictional case studies that will be used throughout the book.Chapter 1 – The Anatomy of a tigerWhy do product businesses become tigers and how do you manage them?Chapter 2 – The Bite Part 1 – The top teethHow to calculate your in-margin, and how to improve it.Chapter 3 – The Bite Part 2 – The bottom teethWhat is your out-margin? How can it impact your business and what are some of the factors that may be causing you a problem.Chapter 4 – The Tail Part 1 How do you identify the productive stock in your business?Chapter 5 – The Tail Part 2The questions to ask yourself before creating a stock plan.Chapter 6 – The stomachHow much are you feeding your tiger? Working out what your fixed expenses are in your business and how to put together a simple plan to make sure they are the right size.Chapter 7 – What about sales?How to grow sales in a profit-positive way, and why more sales isn’t always the answer.Chapter 8 – Becoming a tiger tamerUnderstanding the key numbers you need to track each month to keep your business healthy. Using the data to learn about what your customer really wants and improve your product strategy.Chapter 9 – Final thoughtsIf you do nothing else after reading the book, these are the things to focus on. AcknowledgementsAppendicesFurther Reading

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Book Synopsis‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationHave you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day.Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.Trade ReviewI gained so much from this book and would highly recommend it to any small business owner looking to understand sales and marketing. it is a truly informative and practical resource to help you with sales. There are so many great tips and examples in this book that it has me actually excited to focus more on sales and building my brand. - NetGalleyI'm about to start my second reading of this brilliant book. It's once to take it all in, and then the second time more slowly and purposefully so that I can implement and test out as I go. I have a feeling that this is really where More Sales Please will pay dividends, and I can't wait to get started on the implementation. -Amazon 5*A great addition to any small business owners practical toolkit. Serves up a refreshing cocktail of practical wisdom, actionable advice, and a sprinkle of humor to transform your business game. If you've ever felt like a fish out of water in the sales ocean, this book is your life jacket. - NetGalleyI honestly can’t rave about this book enough. It has completely transformed the way I viewed ‘selling’, given me the confidence to get out there and achieve my goals and provided a solid foundation for my sales strategy. The author is clearly very credible, and provides actionable step by step advice in a super friendly format, all backed up with real life examples from real small business owners. Loved it. - Amazon 5*An amazingly useful and thought provoking book for ALL small business owners out there! - Amazon 5*Table of Contents Title Page Copyright Page Dedication Contents Introduction Part I: More sales clarity 1: So, this is sales 2: Ditch the myths 3: Diagnose your sales problem 4: The non-negotiables of selling well Part II: More sales confidence 5: The decision maker’s journey 6: Solid sales foundations 7: Your sales strategy step by step Part III: More sales ease 8: Harnessing the power of your personal brand 9: Turning content into sales 10: Self-promotion made simple Summary Glossary A handy list of sales activities for when inspiration has dried up Troubleshooting: Help, where are my sales? Acknowledgements Index

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Book SynopsisYou''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experiencea feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today's digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.

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Book SynopsisLet''s face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. Stop wasting time wondering what to do, what to say and how to say it. This guide will give you a weekly theme, from email marketing and engagement to video content and batch creating, to show you how to grow your audience and increase your visibility. After 3 months you will have completed 90 powerful actions that your business will thank you for.

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Book Synopsis‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise NationHave you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day.Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, sleaze-free self promotion.Trade ReviewI gained so much from this book and would highly recommend it to any small business owner looking to understand sales and marketing. it is a truly informative and practical resource to help you with sales. There are so many great tips and examples in this book that it has me actually excited to focus more on sales and building my brand. - NetGalleyI'm about to start my second reading of this brilliant book. It's once to take it all in, and then the second time more slowly and purposefully so that I can implement and test out as I go. I have a feeling that this is really where More Sales Please will pay dividends, and I can't wait to get started on the implementation. -Amazon 5*A great addition to any small business owners practical toolkit. Serves up a refreshing cocktail of practical wisdom, actionable advice, and a sprinkle of humor to transform your business game. If you've ever felt like a fish out of water in the sales ocean, this book is your life jacket. - NetGalleyI honestly can’t rave about this book enough. It has completely transformed the way I viewed ‘selling’, given me the confidence to get out there and achieve my goals and provided a solid foundation for my sales strategy. The author is clearly very credible, and provides actionable step by step advice in a super friendly format, all backed up with real life examples from real small business owners. Loved it. - Amazon 5*An amazingly useful and thought provoking book for ALL small business owners out there! - Amazon 5*Table of Contents Title Page Copyright Page Dedication Contents Introduction Part I: More sales clarity 1: So, this is sales 2: Ditch the myths 3: Diagnose your sales problem 4: The non-negotiables of selling well Part II: More sales confidence 5: The decision maker’s journey 6: Solid sales foundations 7: Your sales strategy step by step Part III: More sales ease 8: Harnessing the power of your personal brand 9: Turning content into sales 10: Self-promotion made simple Summary Glossary A handy list of sales activities for when inspiration has dried up Troubleshooting: Help, where are my sales? Acknowledgements Index

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Book SynopsisYou''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experiencea feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today's digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.

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Book SynopsisYou might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer. Luckily, Sara Nasser Dalrymple is here to help. Discover 10 simple principles that you can apply to your business immediately to attract customers with ease. No ickiness, no gimmicks, and all in just 6 minutes!

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Book SynopsisSmart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms interact with them and create value. The increasing availability of real-time Big Data and the advances made in data analytics techniques, artificial intelligence, and IoT, has begun to transform tourism organizations in ways not previously considered, and in a lasting manner. The degree of sophistication achieved and the speed with which this so-called Smart Revolution is taking place means that tourism practitioners lacking a relevant digital and data-focused background are at risk of being left behind and unable to take advantage of the opportunities offered to create sustainable competitive advantages. This book delivers the latest and most relevant advances in the field of smart transformation and the management practices that can be put into practice to continue creating value in the years to come. Divided into four main parts and 23 chapters, it highlights the challenges that the Smart Revolution brings to tourism firms by providing updated knowledge on the literature, research, and experiences of the author. The book will also provide a guide for action to business leaders and those approaching the fundamentals of the Smart Revolution for the first time. It will also serve as a valuable text for undergraduate and graduate students on specialized courses in tourism, technology, and business transformation.

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Book SynopsisSmart Technologies are revolutionizing tourism, as they promise to change the way tourists behave and how companies interact with them and generate profits. The increasing availability of real-time data in combination with advanced machine learning techniques, artificial intelligence and business analytics, to name but a few, will transform the tourism industry forever and in unthinkable ways. The degree of sophistication achieved by Smart Technologies and the speed with which transformations are taking place means that those people lacking a relevant digital background may lag behind, therefore being unable to take advantage of the opportunities offered by the data economy and fully benefit from its applications. This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. The contents: Include real-life cases to illustrate to the reader the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years Bring together the knowledge and experience of leading experts from the academia, tourism sector and technology companies, who reveal, in a unified way, the fundamental points your organization must consider in the path towards being smarter Create a practical knowledge tool that allows getting the most out of Smart Technologies, its products and future trends, while learning how to make them a competitive tool, and avoid being left behind Features full colour figures and photographsThe book will be a vital resource for Tourism practitioners, strategic planners and policy makers as well as students of tourism marketing, management and technology

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Book SynopsisNow in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.Table of ContentsContents: PART I RETAILING 1. The retail sector 2. Marketing 3. Retail innovation 4. Retail branding 5. A brief history of retailing PART II CHANNEL MANAGEMENT 6. Channel design 7. Channel marketing 8. E-tailing 9. Multi- and Omni-channel management Bibliography Index

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Book SynopsisNow in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies of the subject and provides a holistic approach to retail and channel marketing. Key features of the second edition include: Coverage of both the core tenets and the latest research frontiers in the field A new chapter detailing the history of retailing and its importance to modern economies Updated case examples based on real-world scenarios to reinforce understanding of complex topics Exploration of key concerns of commercial sector analysis and retail marketing through the lenses of the manufacturer, the retailer and the customer. Offering a comprehensive introduction to both foundational topics and advanced concepts, this textbook is ideal for courses relating to channel marketing and retail management, as well as MBA courses on marketing and go-to-market strategy.Table of ContentsContents: PART I RETAILING 1. The retail sector 2. Marketing 3. Retail innovation 4. Retail branding 5. A brief history of retailing PART II CHANNEL MANAGEMENT 6. Channel design 7. Channel marketing 8. E-tailing 9. Multi- and Omni-channel management Bibliography Index

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Book SynopsisWith the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply chain operations, Configured by Consumption offers a timely reflection on the technological evolution of production-consumption cycles since the genesis of industrialization.Digging deeper into the theoretical underpinnings of Industry 4.0, chapters explore consumerism, consumption on demand, consumer connectivity, omnichannel retailing and social commerce to develop a general theory of supply chain operations. The book examines how logistics and supply chain operations have evolved as a discipline and practice through the combined lens of accommodating technological advancement and supporting consumption. Looking to the future of global industry, it concludes by anticipating further technological advancement and contemplates the vision, possibilities, realities and challenges of where logistics and supply chain operations will go beyond automation, robotics and artificial intelligence to meet evolving consumer demand.Giving meaning to the coalescence of the physical supply chain and digital commerce, it will prove invaluable to students and scholars of both economics and organizational and technology studies. It also offers significant insights for decision-makers working at all levels of supply chain and operations management, revealing digital transformations at both the firm (micro) and industry and country (macro) levels.Trade Review‘Kam and Rimmer provide a unique and practical perspective into how emerging revolutionary technologies are transforming consumption and supply chains. Their transdisciplinary perspective helps in understanding this complex topic affecting society in many ways.’ -- Joseph Sarkis, Worcester Polytechnic Institute, USTable of ContentsContents: Preface 1. Introduction to Configured by Consumption 2. Industrialization: genesis 3. Consumerism: the force that matters 4. Supply Chain 4.0: technology to the rescue 5. Consumption on demand: race to meet changing consumption on demand 6. Consumer connectivity: forging supply chain success in the digital ecosystem 7. Configured by social consumption: towards a theory of supply chain operations under Industry 4.0 Bibliography Index

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Book Synopsis

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Book SynopsisMany professional fields have been affected by the rapid growth of technology and information. Included in this are the business and management markets as the implementation of e-commerce and cloud computing have caused enterprises to make considerable changes to their practices. With the swift advancement of this technology, professionals need proper research that provides solutions to the various issues that come with data integration and shifting to a technology-driven environment.Cloud Computing Applications and Techniques for E-Commerce is an essential reference source that discusses the implementation of data and cloud technology within the fields of business and information management. Featuring research on topics such as content delivery networks, virtualization, and software resources, this book is ideally designed for managers, educators, administrators, researchers, computer scientists, business practitioners, economists, information analysists, sociologists, and students seeking coverage on the recent advancements of e-commerce using cloud computing techniques.

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Book SynopsisOffering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it provides a timely prediction of the evolution of customer experience and effective means of brand communication in an increasingly phygital era.Delineating how digital and physical experiences differ, this book characterizes the role of digital, AI, and extended reality technologies in creating successful and engaging phygital experiences and the customer values they engender. Chapters identify the underlying mechanisms for designing a compelling phygital customer experience and how it is enhanced by digital tools, devices, immersive technologies, chatbots, AI, and robotics. The book concludes by addressing how these technologies can help businesses create the ultimate brand experience in a phygital-driven context by rethinking their strategies and tools.Providing new market research tools and frameworks to better understand digital transformation, this book will prove vital to practitioners, students, and marketing scholars. Advising how to design compelling customer experiences that connect physical and digital settings, it will also prove a valuable resource to a vast range of businesses and consultants.Trade Review'A must read for anyone interested in understanding the present and the future of the digital customer experience. With an eye on new technologies and experiential marketing, Dr. Batat provides compelling arguments and frameworks to understand the “phygital” experience, a third reality of the customer experience.' -- Paula Peter, San Diego State University, USTable of ContentsContents: Introduction to Strategies for the Digital Customer Experience PART I CUSTOMER EXPERIENCE IN PHYSICAL, DIGITAL, AND PHYGITAL SETTINGS 1. Customer experience: the new holy grail for businesses 2. When customer experience encounters digital technologies 3. How does phygital humanize customer experience and create a continuum linking physical and digital settings? PART II DIGITAL DEVICES AND TOOLS TO GET PHYGITAL WITH CUSTOMERS 4. Phygital customer experience strategy enabled by extended reality technology (ERT) 5. Phygital customer experience strategy enabled by robotics and artificial intelligence (AI) 6. Phygital customer experience strategy enabled by the Internet of Things (IoT) and connected objects 7. Phygital customer experience strategy enabled by gamification 8. Phygital customer experience strategy enabled by online 3-D printing platforms PART III STRATEGIES FOR SUCCESSFUL PHYGITAL CUSTOMER EXPERIENCE DESIGN 9. The death of the traditional marketing mix (7Ps) and the rise of the experiential marketing mix (7Es) 10. Immersive research methods to study customer experience in the phygital era: from big data to “smart data” 11. Experiential Design Thinking (EXDT): a new tool to create innovative phygital experiences for consumer well-being 12. A holistic disruption strategy to create unique customer experiences in the phygital era Concluding remarks References Index

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Book SynopsisThis state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of different solutions to entirely novel issues posed by the new competitive digital context.Bringing together contributions from international experts in digital strategy, the Research Handbook depicts the contours of the major threads of investigation that shape the digital transformation process at firm, platform, market, and industry levels. Chapters explore the fundamentals of digital strategy and digitization, the design of digital organizational architectures, how value is created and captured through data strategies, and the manifold challenges that firms face in the digital era. From the impact of Big Data analytics and AI on management thinking and practice to the nature of digital competition and user engagement on social media platforms, the Research Handbook takes stock of emerging issues and advancements in digital strategy research and ultimately considers how future digital strategy frameworks might be cultivated.This timely Research Handbook will be an invaluable tool for students and scholars of strategic management, international management, entrepreneurship, and technology and innovation management. Its discussion of how digital strategy relates to traditional strategy frameworks will also benefit executives, entrepreneurs, and consultants with an interest in better understanding the state of the art of digital strategy.Trade Review‘A tour-de-force! The Research Handbook on Digital Strategy offers a tantalizing buffet of rich perspectives. By unpacking how digital strategy is reshaping the fundamental rules of competition and cooperation, the authors provide compelling insights into the next generation of strategies. Highly relevant for firms ranging from established multi-nationals to the newest tech ventures.’ -- Kathleen M. Eisenhardt, co-author of Simple Rules and Competing on the Edge, Stanford University, US‘The era of digital transformation requires an updated examination of strategy fundamentals. The Research Handbook on Digital Strategy presents a timely, thoughtful, and thought-provoking set of studies and perspectives that helps move the conversation forward in meaningful ways. The editors have assembled a robust collection of experts and essays that will deliver valuable insight to every interested reader.’ -- Ron Adner, Dartmouth College, US‘An excellent atlas of digital transformation which enables the reader to appreciate the differences between industrial age and digital age competition. The multilayered and multifaceted nature of big data and digital strategy is explained without clutter by well grounded managerial scholars.’ -- David J. Teece, University of California, Berkeley, USTable of ContentsContents: Introduction: digital strategy – linear evolution or paradigm shift? 1 Carmelo Cennamo, Giovanni Battista Dagnino and Feng Zhu PART I DIGITAL STRATEGY AS DIGITAL BUSINESS MODEL CHOICE 1 Digital diversification 18 Paolo Aversa and Francesca Hueller 2 The next frontier of digital business model innovation 43 Ludovica Moi, Yanina Rashkova and Francesca Cabiddu 3 Crafting digital business models: an ongoing process of innovation and imitation 60 Stephan von Delft and Yang Zhao 4 The digitalization of physical reality: theoretical lenses to incorporate digitalization into management research 83 Gianvito Lanzolla, Danilo Pesce and Christopher Tucci 5 Framing and reframing digital business models: the global messenger industry 102 Sungu Ahn and Charles Baden-Fuller 6 Free(mium) strategies for digital goods 126 Kevin J. Boudreau, Lars Bo Jeppesen and Milan Miric PART II DIGITAL STRATEGY AS OPEN SYSTEMS DESIGN 7 Platform scope and value creation in digital platforms 143 Ramya K. Murthy and Anoop Madhok 8 A user guide to centralized, adaptive and decentralized ecosystems 159 Andrew Shipilov, Nathan Furr and Francesco Burelli 9 Inquiry into digital peer-to-peer platforms 177 Oksana Gerwe and Rosario Silva 10 Value creation in digital platform business models: value conceptualizations, value dimensions and value logics 194 Richard Reinsberg, Birgit A.A. Solem and Per Egil Pedersen 11 Digital competition and user engagement: how do the user engagement strategies of social media platforms contribute to value creation? 211 Ioanna Constantiou 12 Platform governance as a social movement 224 Thomas Huber, Thomas Kude, Jan Lepoutre and Julien Malaurent PART III DIGITAL STRATEGY AS DATA USE 13 Strategizing with data: data-based innovations and complementarities 239 Cristina Alaimo and Aleksi Aaltonen 14 Profiting from data products 255 Llewellyn D.W. Thomas, Aija Leiponen and Pantelis Koutroumpis 15 Capturing value from data complementarities: a multi-level framework 273 Paavo Ritala and Kimmo Karhu 16 Data control coordination in cloud-based ecosystems: the EU GAIA-X ecosystem 289 Niloofar Kazemargi, Paolo Spagnoletti, Panos Constantinides and Andrea Prencipe PART IV DIGITAL STRATEGY AND THE NEW MANAGERIAL IMPERATIVES 17 “Open source corporate governance” in the era of digital transformation 309 Igor Filatotchev and Gianvito Lanzolla 18 The impact of artificial intelligence on management practice 324 Sophia Shtepa, Yongjian Bao and Oleksiy Osiyevskyy 19 The strategic use of big data analytics: applications in business practice and effects on firm performance 342 Giovanni Battista Dagnino and Guglielmo La Bruna 20 Digital coopetition: creating and capturing value with rivals in the age of algorithms, big data, and platforms 360 Georg Reischauer and Werner H. Hoffmann 21 Key open innovation issues in the digital age: a field-driven research agenda 376 Giulio Ferrigno and Alberto Di Minin 22 What is digital strategy and does it really matter? 393 Feng Li Index

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Book SynopsisSocial entrepreneurship is revolutionizing the way societal challenges are being approached and solved. Instead of waiting for government or big business to take action, individuals across the world are developing and implementing innovative, effective, and sustainable solutions to some of our most pressing social and environmental challenges. In Entrepreneurship for Social Change, a cast of expert contributors explore how the growing trend towards social entrepreneurship, along with a variety of political, cultural and social influences, have developed across sectors and countries. The book features a diverse array of chapters on subjects such as peer-to-peer lending, venture capital, the digital silk road, small business contracting and women’s health social enterprises.Table of ContentsChapter 1. Building Up the Concept of Responsible Entrepreneurship within the Digital Silk Road; Renata Thiebaut Chapter 2. Sustainable Development Footprint on FDIs as Entrepreneurship for Social Changes in Brazil; Andreia Costa Vieira Chapter 3. The Ecosystem of Women’s Health Social Enterprises Based in the United States; Marquita Kilgore-Nolan Chapter 4. Dynamic entrepreneurial or subsistence self-employed? Self-employment among urban and rural Nigerian workers; Ikechukwu D. Nwaka and Kalu E. Uma Chapter 5. Innovation, Institutions, and Social Change in Peer-to-Peer Lending: Evidence From China; Daniel Cosgrove and Imran Chowdhury Chapter 6. Paths to the Development of Social Entrepreneurship in Russia and Central Asian Countries: Standardization vs. Deregulation; Elena G. Popkova and Bruno 5. Sergi Chapter 7. Global Regulation of Carbon Capture and Storage (CCS) as a Climate Change Mitigation Strategy: Prospects, Process and Problems; Qerim Qerimi Chapter 8. Exploring the Effects of Discretion, Discrimination, and Oversight on the Inclusiveness of Small Business Contracting; Iman Hemmatian, Amol M. Joshi, Todd M. Inouye and Jeffrey A. Robinson Chapter 9. Place and its Role in Venture Capital Funding; Luke Heine

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Book SynopsisDigital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: • Service Encounters via Social Media and Customer Relationships • Digital and Organizational Storytelling • Artificial Intelligence and Customer Experience • Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.Table of ContentsChapter 1. The development and current trends of Digital Marketing and Relationship Perspectives in marketing research; Dung Le, Tuyet-Mai Nguyen, Sara Quach, Park Thaichon, and Vanessa RattenChapter 2. Abandonment Issues: Why Consumers Abandon Online Shopping Carts; Pemika Rochanapon, Michelle Stankovic, Matthew Barbera, Billy Sung, and Sean Lee Chapter 3. Digital Marketing and social entrepreneurship in Vietnam; Ngoc Le and Vanessa Ratten Chapter 4. Digital marketing and geopolitical uncertainty in banking portfolio management: Evidence for China Commercial Banks; Lazaros Ntasis, Christos E. Kountzakis, Konstantinos Koronios, Panagiotis E. Dimitropoulos, and Vanessa Ratten Chapter 5. Digital sport marketing; Vanessa Ratten and Ashleigh-Jane Thompson Chapter 6. Entrepreneurship education and digital marketing: What does the future hold?; Vanessa Ratten and Sumayya Rashid Chapter 7. Are we already living with Skynet? Anthropomorphic artificial intelligence to enhance customer experience; Rakibul Hasan, Park Thaichon, and Scott Weaven Chapter 8. Blurring the line between physical and digital environment: the impact of artificial intelligence on customers’ relationship and customer experience; Rakibul Hasan, Scott Weaven, and Park Thaichon Chapter 9. An Analysis of Subliminal Static Images and Words Using Eye Tracking Techniques; Anish Babu Zacharia and Nicolas Hamelin Chapter 10. Igniting the flame with electronic word-of-mouth in digital marketing; Yi Bu, Park Thaichon, and Joy Parkinson Chapter 11. The current trends and future direction of Digital Marketing and Relationship Perspectives in business practice; Tuyet-Mai Nguyen, Dung Le, Sara Quach, Park Thaichon, and Vanessa Ratten

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Book SynopsisIndustry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, internet today is the very heart of Industry 4.0 as it has become the ultimate conduit to businesses creating value and leveraging competitive advantage. Industry 4.0 is already hitting the headlines on a global scale by introducing new possibilities and prospects across a variety of disciplines. However, it is not a unidimensional phenomenon. Quite the contrary, a holistic approach is essential to fully comprehend its individual, societal, and environmental repercussions which the previous three industrial revolutions failed to neither pay attention to nor to resolve. Industry 4.0 and Global Businesses: A Multidisciplinary Investigation provides a multidisciplinary perspective on the transformative effects of Industry 4.0 by aggregating original theoretical, conceptual, and empirical research. This book highlights topics ranging from international trade, b2b marketing, supply chain management, blockchain systems, big data analytics, sustainability, individuals with disabilities to smart factories, and it aims to guide researchers, practitioners as well as students.Table of ContentsChapter 1. Industry 4.0 and The New World of Work; Deniz Dirik Chapter 2. Decentralization of Finance and Global Businesses; Tuna Can Güleç and Selim Duramaz Chapter 3. Internet of Things and Big Data Analytics; Sultan Nezihe Turhan Chapter 4. Effects of Technological Innovations on Consumer Behavior: Marketing 4.0 Perspective; Enis Yakut Chapter 5. Industry 4.0 and B2B Websites as Global Marketplaces: A Content Analysis; İsmail Metin and Ahmed Yusuf Sarıhan Chapter 6. Carbon Emission and Global Trade Sustainability; Hakan Tunahan and Halil Şimdi Chapter 7. From Commerce to E-Commerce and Social Commerce: How Global? How Local?; Ramazan Nacar Chapter 8. Industry 4.0 and Applications in Manufacturing Industry; Muhammed Enes Akpınar Chapter 9. The Effects of COVID-19 Pandemic on International Trade and Production in the Age of Industry 4.0: New Evidence From European Countries; Ayberk Şeker Chapter 10. Internet of Things for Individuals with Disabilities; Ayse Dilsad Yakut Chapter 11. The Impact Of Covid-19 On Football Industry: Implications And Future Perspectives; Ümit Hasan Gözkonan, Selim Baha Yıldız, and Erdi Bayram Chapter 12. Logistics 4.0 and Smart Supply Chain Management; Aşkın Özdağoğlu and Sezai Bahar

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Book SynopsisA key feature of being a successful entrepreneur is to have strong decision-making skills and decisions are best made when not swamped with emotion – either positive or negative. Investigating the emotional side of venture performance, Entrepreneurship and Emotions: Insights on Venture Performance presents hypotheses and tests theoretical frameworks exploring emotional intelligence effects and explains how these emotional components contribute to performance, both positive and negative. These impacts are analyzed, and the practical implications are presented, emphasizing the importance of considering and managing emotions during the entrepreneurial process. Grounded on a literature review and empirical evidences, Entrepreneurship and Emotions describes how emotions and the emotional intelligence of entrepreneurs has an impact on the venture performance. Readers will gain quantitative and reliable results about the relationship between affect, emotional intelligence, and venture performance. Table of ContentsChapter 1. Understanding the Relationship between Affect and Entrepreneurship Chapter 2. Unveiling the Connection between Emotional Intelligence and Entrepreneurship Chapter 3. The Emotional Side of Entrepreneurs’ Venture Performance. Theoretical Framework and Research design Chapter 4. Data Analysis and Main Findings Chapter 5. Implications and Main Conclusion

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Book SynopsisThis book contains an Open Access chapter The continued rise of the digital age and its radical innovation activities compel us to reconceptualize how entrepreneurial ventures and other organizations use various technologies to grow, evolve, and perform. How do the boldest entrepreneurship theories assist in this reconceptualization? Entrepreneurship has been heralded for decades as a revolutionary movement within the domain of business theory and practice. If so, then what are the most powerful and significant aspects of this entrepreneurial revolution? Bleeding-edge Entrepreneurship illuminates new possibilities, expanding entrepreneurship’s massive potential to create unexplored physical and virtual realms. The contributors are worldwide experts in technology-enabled entrepreneurship and social enterprise. The chapters cover a wide range of entrepreneurial phenomena, theories, and practices. Delineating the very best practices for venture performance in the world's most progressive realms, illustrating the nature of impact in extreme uncertainty, and shaping public policy regarding all these activities, Bleeding-edge Entrepreneurship is required reading for practitioners and academics in all fields of business, but especially those who are interested in entrepreneurship. Contemporary Issues in Entrepreneurship Research is an official book series of the Institute for Small Business and Entrepreneurship (ISBE). Each volume is designed around a specific theme of importance to the entrepreneurship and small business community with articles collectively exploring and developing theory and practice in the field.Table of ContentsForeword; Trent Kocurek Introduction;João J. Ferreira and Patrick J. Murphy Chapter 1. Deep Blue Entrepreneurship: Ocean Venturing and Infinite Opportunity; Ronnie Figueiredo, Mohammad Soliman, and Alamir N. Al-Alawi Chapter 2. Big Data and Digital Expertise: Analytics Puzzles for Food Industry Entrepreneurs; Claudia Dias and Raysa Geaquinto Rocha Chapter 3. The Leopard's Spots are Changing: An Evolutionary Approach to Ecological to Sustainability; David A Kirby, Iman El-Kaffass, and Felicity Healey-Benson Chapter 4. Social Relationships: The Secret Ingredient of Synergistic Venture Cooperation; Katarzyna Czernek-Marszałek, Patrycja Klimas, Patrycja Juszczyk, and Dagmara Wójcik OPEN ACCESS Chapter 5. The Transformational Impact of Digital Venture Ecosystems on Entrepreneurship in Europe; Sofia Gomes and João M. Lopes Chapter 6. Cooperatives: Rethinking the Epic Tale of a Radical Venture Form; Frayne Olson, Kristi Schweiss, Kateri Gutierrez, and Brandon DeBalsi Chapter 7. Relational Dynamics and Technology: Stimulating Innovation with Novel Human Resources Techniques; Marta Félix and Paula Arriscado Chapter 8. The Entrepreneurial Battlefield of Blockchain: Lessons from the Front; Marta Peris-Ortiz, Pablo Álamo, and Jaime Alonso Gómez

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Book SynopsisBig data – unstructured and/or structured data being used to influence underwriting, rating, pricing, forms, marketing and claims handling and incentivize risk reduction – is a relatively recent development in the insurance industry, the data sets previously being too impossibly great to analyse through traditional methods. However, with the global capacity to collect and store data growing alongside advancements in AI and machine learning technology, insurers need to seriously evaluate their technology stacks to ensure they can remain competitive and respond to growing customer demand. Striking a balance between the technical characteristics of the subject and the practical aspects of decision making, spanning from fraud analytics in claims management, to customer analytics, to risk analytics in solvency, the comprehensive coverage presented makes Big Data an invaluable resource for any insurance professional. Providing high quality academic research, Emerald Studies in Finance, Insurance, and Risk Management provides a platform for authors to explore, analyse and discuss current and new financial models and theories, and engage with innovative research on an international scale. Subjects of interest may include banking, accounting, auditing, compliance, sustainability, behaviour, management, and business economics.Table of ContentsChapter 1. Use of Wearables and Health Applications in Insurance Industry using Internet of Things and Big Data; Pallavi Seth and Kamal Gulati Chapter 2. Emerging Technologies of Big Data in Insurance Market; Aradhana Rana, Rajni Bansal, and Monica Chapter 3. Adoption of Internet of Things and Services in the Indian Insurance Industry; Vimal Sharma and Deepak Sood Chapter 4. Emerging Technologies in Insurance Sector: Evidence from Scientific Literature; Adil Zia and Prateek Kalia Chapter 5. Predictive Performance of Indian Insurance Industry using ANN and SVM: A Comparative Study; Jasleen and Payal Bassi Chapter 6. Blockchain Technology as an Emerging Technology in Insurance Market; Sonal Trivedi and Reena Malik Chapter 7. Crowdsourcing, Insurance and Analytics: The Trio of Insurance Future; Shivani Inder Chapter 8. Big Data in Insurance Innovation; Kuldeep Singh Kaswan, Jagjit Singh Dhatterwal, Himanshu Sharma, and Kiran Sood Chapter 9. Big Data Analytics Application and Enhanced FDI prospects for Insurance Sector; Shelly Verma, Manju Dhaiya, and Simon Grima Chapter 10. The Use of Big Data in the Insurance Industry Innovations in China; Ajit Bansal, Sumit Agarwal, Sushil Kalra, Anu Bansal, and Sandhir Sharma Chapter 11. New Developments in Banking Sector & Impact: Covid-19; Nitin Thapar, Suresh Kumar Kaswan, and Jyotsna Sharma Chapter 12. Foreign Direct Investment Impact and effect on Indian Insurance Sector: Major key Driver; Nitin Thapar, Taranjit Singh Vij, Rajeev Kumar, and Jyotsna Sharma Chapter 13. Big Data Analytics - Tools and Techniques Application in Insurance Sector; Ayesha Banu Chapter 14. Revamping Indian Non-Life Insurance Industry with a trusted network: Blockchain Technology; Kiran Sood, Baljinder Kaur, and Simon Grima Chapter 15. Digital financial inclusion; Peterson Kitakogelu Chapter 16. Perceived Effectiveness of Digital Transformation and Insurtech use in Malta: A Study in the Context of the European Union's Green Deal; Kimberly Pirotta, Simon Grima, and Ercan Ozen Chapter 17. The General Data Protection Regulation (GDPR) for Risk Mitigation in the Insurance Industry; Claire Farrugia, Simon Grima, and Kiran Sood Chapter 18. Cyber Security Law-based Insurance Market; Kuldeep Singh Kaswan, Jagjit Singh Dhatterwal, Sanjay Kumar, and Sandeep Lal

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Book SynopsisFashion is a glamorous industry, one of beauty, money, fame, and huge profits. However, from the inside, it is clear the industry is suffering. An industry worth $3 Billion (USD), the fashion industry is characterized by products with a short shelf-life, wrong forecasts, low profits, and ever-increasing competition. On the periphery, technology is rapidly invading the fashion industry, with emerging forms such as Artificial Intelligence, Machine Learning, Deep Learning, Artificial Neural Networks, Human-Robot Interface, making their way into this industry in recent years. AI in Fashion Industry discusses recent developments in fashion forecasting, developing a 'framework of AI-based fashion forecasting' and validates the framework with a qualitative case study of the world's first fashion intelligence company based in Bengaluru, India. This book studies the relationship between fashion and social media engagement of consumers, before moving on to create a 'conceptual framework of fashion e-forecasting.' The case study addresses the forecasting-based business problem of a family-owned fashion retail business. This book is unique, suggesting a novel method of fashion product development in the light of data-driven intelligence; documenting some of the rapid developments in the field with the onset of technology and addressing some of the fundamental questions that are becoming more relevant in recent years.Table of ContentsChapter 1. Introduction Chapter 2. Literature Review Chapter 3. Research Design and Methodology Chapter 4. Case Study – 1 'Stylumia': Artificial Intelligence in Fashion Chapter 5. Case Study – 2 'Nowcasting an Indian Kurti using Facebook Photographs of Consumers' Chapter 6. Concluding Notes

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Book SynopsisBig Data Analytics in the Insurance Market is an industry-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. This book will be a 'must' for people seeking to broaden their knowledge of big data concepts and their real-world applications, particularly in the field of insurance. The insurance industry is largely dependent on data, and the advent of Big Data and analytics represents a major advance with tremendous potential. Yet clear, practical advice on the business side of analytics is lacking. This book fills the void with concrete information on using Big Data in the context of day-to-day insurance operations and strategy. This book an invaluable resource for any insurance professional from practitioners and policymakers working at insurance companies, to undergraduate and graduate students of economics management, and finance. Providing high quality academic research, ESFIRM provides a platform for authors to explore, analyse and discuss current and new financial models and theories, and engage with innovative research on an international scale.Table of ContentsChapter 1. Cyber Security and Data Privacy in the Insurance Market; Priti Rani Rajvanshi, Taranjeet Singh, Deepa Gupta, and Mukul Gupta Chapter 2. Comparative predictive performance of BPNN and SVM for Indian Insurance Companies; Jasleen Kaur and Payal Bassi Chapter 3. Big Data Analytics for Credit Card Fraud Detection Using Supervised Machine Learning Models; Yakub Kayode Saheed, Usman Ahmad Baba, and Mustafa Ayobami Raji Chapter 4. Decision Making Optimization in Insurance market using Big Data Analytics-Survey; Manish Bhardwaj and Shivani Agarwal Chapter 5. Bigdata Analytics Adoption In The Indian Insurance Industry: Challenges & Solutions; Maryam Saeed and Noman Arshed Chapter 6. Sustainable Economic Growth with Big Data Analytics; Shivani Vaid Chapter 7. Insurance Automotive Application Using Edge Computing; Kamal Gulati and Pallavi Seth Chapter 8. Big Data Analytics Application in the Indian Insurance Sector; Shikha Sharma, Manju Dahiya, and Simon Grima Chapter 9. Big Data: A Disruptive Innovation in the Insurance Sector; Aradhana Rana, Rajni Bansal, and Monica Gupta Chapter 10. Recent Trends and Inflows of Foreign Direct Investment in India: With a Specific Reference to the Insurance Sector; Samridhi Tanwar and Surbhi Bhardwaj Chapter 11. Employing Bibliometric Analysis to identify emerging Technologies in the Insurance Industry; Akhil M P Chapter 12. The Impact of Big Data Technology on the Advancement of the Insurance Industry; Teena Pareek Chapter 13. Can Central bank digital currency increase financial inclusion? Arguments for and against; Peterson K Ozili Chapter 14. Application of Machine Learning for Fraud Detection- A Decision Support System in the Insurance Sector; Jyoti Verma Chapter 15. The role and significance of data protection in risk management practices in the insurance market; Sonal Trivedi and Reena Malik Chapter 16. Emerging Technologies in the Insurance Market; Jagjit Singh Dhatterwal, Kuldeep Singh Kaswan, Pretty, and Balamurugan Balusamy Chapter 17. The Role of Artificial Intelligence in the Insurance Industry of India; Vimal Sharma and Deepak Sood

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Book SynopsisThrough the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy. Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration. Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.Table of ContentsIntroduction; Elena G. Popkova Chapter 1. Current Approaches to Brand Management and Evaluation of Benefits; Anatoliy B. Yaroshchuk, Azamat Yu. Guliev, and Mikhail N. Mikhaylenko Chapter 2. Electronic Forms of Implementing the Strategy of Business Integration in the Digital Economy and the Basis for their use by Market Players; Olga A. Chernikova, Egor V. Dudukalov, Elena Yu. Zolochevskaya, and Ekaterina A. Popova Chapter 3. Russian Segment of the World Energy Market: Changing the Rules of the Game on the European Gas Market; Larisa S. Shakhovskaya and Victoria I. Timonina Chapter 4. Metamorphosis of Oil and Gas Market: Risks, Trends, and Forecasts; Marina V. Safronchuk, Anton V. Oleynik, Olga Y. Frolova, and Nikita A. Badaev Chapter 5. Importance of Sunflower Oil Export from Russia in Supply Formation on the Global Edible Oil Market; Vera A. Tikhomirova Chapter 6. Drivers of Mutual Trade of the EAEU Countries in Conditions of Trade Barriers (On the Example of Mineral Products); Maxim V. Terletskiy and Diana M. Madiyarova Chapter 7. Game Strategy for Clustering Business Structures in the Covid-19 Pandemic and Crisis; Elena G. Popkova and Bruno S. Sergi Chapter 8. Scenarios and Perspectives for Improving the Cluster Strategy of Business Integration in the Post-Covid Era with the Help of the Methodology of the Game Theory; Aziza B. Karbekova, Anarkan M. Matkerimova, Vladimir Y. Maksimov, and Oksana V. Zhdanova Chapter 9. The Game Approach to Utilizing the Public-Private Partnership Mechanism for Sustainable Development; Juliana A. Kitsai, Nadezhda V. Miroshnichenko, Irina A. Morozova, and Tatyana B. Leybert Chapter 10. Designing a New Education Ecosystem Model for Sustainable Regional Development Using Additive Technologies; Ekaterina V. Troshkova, Julia A. Bezrukikh, Mikhail V. Safronov, and Anna A. Lukyanova Chapter 11. Sustainable Development Goals as a Milestone of Strategic Alliances: A Viewpoint from the Perspective of the Game Theory; Anastasia A. Sozinova, Aigul A. Shadiyeva, Aidarbek T. Giyazov, and Svetlana A. Litvinova Chapter 12. The Game Strategy of Business Integration in Special Economic Zones and its Advantages for the Sustainable Development of Regions of Russia; Galina V. Vorontsova, Sergey I. Lugovskoy, and Elena. V. Kizil Chapter 13. National Competitiveness: Theoretical Development of Core Constructs; Olga B. Digilina, Daria V. Lebedeva, and Ivan A. Konstantinov Chapter 14. Methodological Approaches to Assessing the Efficiency of SaaS Products Promotion using a Marketing Information System; Elena V. Isaenko, Elizaveta E. Tarasova, Vitalii A. Isaenko, Kseniya V. Tarasova, and Evgenij G. Ershov Chapter 15. Improving the Quality of Customer Service in the Context of the Paradigm of Sustainable Development of the Economic Efficiency of Service Enterprises; Olga T. Cherney, Zhanna V. Smirnova, Sergey D. Tsymbalov, Elena V. Romanovskaya, and Ekaterina P. Garina Chapter 16. Methods for Conducting Technological Audit of Industrial Enterprises as a Mechanism for the Sustainable Development of Modern Entrepreneurship; Olga T. Cherney, Zhanna V. Smirnova, Svetlana N. Kuznetsova, Elena V. Romanovskaya, and Natalia S. Andryashina Chapter 17. Modeling the Sustainable Socio-Economic Development of Russia and Other Countries via the Digital Model Toolkit of the Quasi-Periodic Dynamics of the Covid-19 Pandemic; Ivan D. Grachev, Dmitry I. Grachev, Sergey N. Larin, Natalija V. Noack, and Nina M. Baranova Chapter 18. Management of the Development of Flexible Production Systems in the Conditions of Integrated Planning in Enterprises of Knowledge-Intensive Industries; Julia V. Ragulina and Alexander A. Chursin Chapter 19. The Basics of using the Game Strategy of Technology Parks and Innovation Networks for Sustainable Development; Oksana N. Momotova, Mairamkul A. Toktobekova, Maral I. Sagynalieva, and Gulaiym T. Batyrova Chapter 20. A Cluster Strategy of Business Integration to Support Digital Competitiveness; Julia V. Ragulina, Victoria N. Ostrovskaya, Irina V. Marakulina, and Elena S. Akopova Chapter 21. The Game Approach to the use of the Mechanism of Public-Private Partnership based on Digital Technologies; Tatiana N. Litvinova Chapter 22. The Model of the Behaviour of Market Players in the Collaboration of Universities and Business Structures for the Support of the Digital Economy; Zhanna V. Gornostaeva, Elena A. Bratukhina, Natalia G. Vovchenko, and Stanislav S. Yatsechko Chapter 23. Technology Parks and Innovative Networks as the Integration Mechanisms of the Innovative Development of the Digital Economy: A Game Approach; Anastasia A. Sozinova, Ekaterina N. Ilyina, and Olga N. Kusakina Chapter 24. The Game Strategy of Business Integration in Special Economic Zones: The Case Experience of the Russian Digital Economy; Zhanna V. Gornostaeva, Elvira A. Khalikova, Inna V. Andronova, and Platon A. Lifanov Chapter 25. Foreign Direct Investments as a Prospective Strategy of Business Integration in the Digital Economy; Elena V. Karanina, Natalia V. Lazareva, Svetlana M. Perevozchikova, and Anastasia I. Smetanina

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Book SynopsisReputation is considered one of the most relevant assets in business. Tourism and hospitality are no exception – visitors rely heavily on reviews and feedback found on online platforms to inform their decisions. Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation. From identifying biased fake reviews to collecting data from the largest online reviewing platforms, Online Reputation Management in Destination and Hospitality analyses the importance of reputation for consumers and their decision-making. The authors provide guidance for destination and hospitality managers on best practices emerging from real-life scenarios combined with the latest theoretical work. Unique research by chapter authors contributes to an increasingly interdisciplinary field, making Online Reputation Management in Destination and Hospitality essential reading for researchers, managers, and business owners globally and across the tourism and hospitality sector.Table of ContentsPart I. Introduction Chapter 1. Online Reputation Management in Tourism: Emerging Themes, Theories, Problems and Solutions; Riccardo Rialti, Zuzana Kvítková, and Tomas Makovnik Part II. Determinants of Online Reputation in Tourism Chapter 2. The Electronic Word-of-Mouth (eWOM) Focusing Studies on Tourism Research; Kristína Medeková, Kristína Pompurová, and Ivana Šimočková Chapter 3. How Have Travelers’ Needs Evolved Because of The COVID-19 Pandemic? Corporate Reputation Building in Tourism Industry on Digital Platforms; Mirko Olivieri, Elanor Colleoni and Giuseppe Bonaccorso Chapter 4. Big Data and Online Reputation Management in Tourism: Leveraging the role of Entrepreneurship; Diletta Vianello, Anna Marrucci, Cristiano Ciappei, and Claudio Becagli Chapter 5. Specifics of Online Reputation Management of Hotel Services Intermediaries and their Role in Reputation Creation; Zuzana Kvítková and Zdenka Petru Chapter 6. Global Impacts of Online Reputation Management of Pre- and Post-Coronavirus Pandemic: Comparative Analysis in Context of Industry 4.0; Faheem Uddin Syed, Raffaele Donvito, and Gaetano Aiello Chapter 7. Factors Affecting the Tourists´ Approach to Health and Safety Information in Reviews During the Covid-19 Pandemic; Martin Vasko, Natalie Volfova, and Alzbeta Zikova Part III. Online Reputation Management Strategies Chapter 8. How to Boost Reputation in Growing Museums? Evidence From an Italian Case; Silvia Fissi, Elena Gori, and Alberto Romolini Chapter 9. Relevance of Social Media Management in Online Reputation Building in Tourism and Hospitality: Case of Finland; Natalia Kushcheva and Tiia-Mari Eilola Chapter 10. Reviews on the Internet Marketing Communication of the SPA Tourism Enterprises in Slovakia; Radka Marčeková, Lubica Šebová, and Andrej Malachovský Part IV. Instruments to Improve ORM in Destination Management Chapter 11. Does Tourist Pressure Influence the Online Reputation of a Tourist Attraction? Empirical Evidence from The Uffizi Gallery; Camilla Ciappei, Giovanni Liberatore, Paolo Nesi, Gianni Pantaleo, Alessandro Monti, and Michaela Surchi Chapter 12. Triangulating Online Brand Reputation, Brand Image and Brand Identity: An Interdisciplinary Research Approach to Design the Pathways of Online Branding Strategies in Luxury Hospitality; Silvia Ranfagni and Massimo Rosati

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Book SynopsisThe field of cybersecurity - the protection of electronic data - offers one of the fastest growing job markets today. As the sector grows in importance there will be a rapidly growing demand for qualified analysts, cryptographers, engineers, architects, managers, and executive leaders. The Cybersecurity Workforce of Tomorrow discusses the current requirements of the cybersecurity worker and analyses the ways in which these roles may change in the future as attacks from hackers, criminals and enemy states become increasingly sophisticated. The author's predictions are based on the inevitable changes that will come for the cybersecurity industry including: More rigid federal, state, and global security requirements and accountability The increasing complexity and quality of cyber-attacks and the skillsets of the attackers The expansion and acceptance of the dark web as a marketplace for stolen data The increasing use of cyber-attacks in political and economic confrontations between nation states Experienced practitioner and academic Michael Nizich examines the current and future human resources requirements of the cybersecurity market. His focus on workforce preparation, education and emerging technologies is essential reading for executives and cybersecurity professionals alike.Table of ContentsChapter 1. An Introduction to the Field of Cybersecurity and the Current Workforce Gap Chapter 2. The Current and Future Technology of Cybersecurity Chapter 3. The Cyber Hero and the Cyber Criminal Chapter 4. Cybersecurity Products and Services Chapter 5. Preparing the Cybersecurity Workforce of Tomorrow

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.Key Features: Builds upon influential articles to advance knowledge Provides a state-of-the-art review for each area of digital marketing Showcases an original Customer-Centric Digital Marketing Framework to effectively organise digital marketing research This Advanced Introduction will be a crucial read for scholars and researchers of marketing and those working with brand marketing, customer experience and social media.Trade Review‘Professor Dholakia’s book shows clearly how “digital marketing” is not just “using digital technology to do the usual marketing things”. The book is wide-ranging, eye-opening, insightful, creative, and provocative, drawing on Professor Dholakia’s own extensive research in these areas and from the most recent (and older) literature. It will not be the last word on these very important changes, but it should be read by anyone who wants to understand the significance of the changes that marketing is currently experiencing. Strongly Recommended!’ -- Rajeev Batra, University of Michigan, US‘Although there are many books and online resources on digital marketing, we still lack a good summary of the hard-won insights and perspectives that are based on academic research. Professor Dholakia draws upon his rich experiences as a teacher and researcher to offer us a fresh, authentic, and pragmatic overview of this topic.’ -- Arvind Rangaswamy, Pennsylvania State University, USTable of ContentsContents: Preface 1. The theoretical framework 2. The customer 3. The product 4. The place 5. The price 6. The promotion 7. The marketing strategy 8. Controversies and challenges References Index

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Book SynopsisCarefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science. With contributions from a diverse range of top international researchers, the Handbook of Experience Science explores fully up-to-date theories within experience studies as applied to tourism, hospitality and leisure. Chapters analyse the progress of recent research ventures, exploring fascinating case studies to further illustrate important concepts such as virtual tourism and slow tourism. Both the important frameworks behind experience science and real-world applications are discussed, providing the reader with a full picture of this rapidly changing subject. This Handbook provides crucial new examinations of experience creation which will be perfect for students researching tourism, hospitality and leisure, international business and innovation. It will additionally be incredibly useful for consumer researchers looking to better understand the complex paradigm behind experience creation.Trade Review‘The ability to provide an enjoyable visitor experience is a fundamental requirement for successful tourism businesses and destinations. This must read handbook encapsulates the latest research in this area and provides readers with valuable insights to the many aspects of the visitor experience that tourism firms and destinations need to provide. The book covers experience theory construction, factors shaping experience creation, and global case studies.’ -- Bruce Prideaux, Prince of Songkla University, Thailand‘Finally, a book about experience science for academics and practitioners. This is a book for students and researchers wishing to understand experience theory, its roots, current status and future research directions. The evidence-based case studies at the end illustrate how experiences in the THL industries are formed, guiding practitioners in how to design experiencescapes for value and well-being. This book made me happy.’Table of ContentsContents: Preface xiii PART I EXPERIENCE THEORY CONSTRUCTION 1 Introduction: Convergence of experience science in tourism, hospitality, and leisure 2 Joseph S. Chen, Nina K. Prebensen and Muzaffer S. Uysal 2 The four mechanisms of the immersion process 12 Olga Gjerald and Veronica Blumenthal 3 Extending the experiencescape: insights from Macao for the Greater Bay Area 24 Zhaoyu Chen 4 Neo-tribe theory and community experience in tourism and leisure 39 Kubra Asan 5 Virtual tourism experiences: exploring the concept and key elements 55 Wenqi Wei and Melissa A. Baker 6 Designing customer experiences: the importance of different types of service encounters 71 Alice Y. Kang and Melissa A. Baker PART II FACTORS SHAPING EXPERIENCE CREATION 7 Using digital technology to expand and intensify tourism experiences 88 Michael Burmester and Nina K. Prebensen 8 Interest regimes as a basis for meaningful tourism and leisure experiences 104 Jon Sundbo 9 Quality of life and tourism experience 116 Jiahui Wang and Muzaffer S. Uysal 10 The influential cultural factor shaping experience design and creation in restricted areas: what archaeology tells visitors 131 Hasan A. Erdogan 11 Cultural encountering as a facilitator for slow tourism experiences: a case in an Amish attraction 146 Ting-Yen Huang, Ruiping Ren and Joseph S. Chen 12 Video game-induced tourism as a pathway for improving the tourist experience 160 Michał Żemła and Mateusz Bielak 13 Development and validation of a consumers’ co-creation participation measure in the event context 173 Mehrnaz Moghaddam, Elsa Kristiansen and Birger Opstad 14 Understanding the appropriation process to co-construct tourism experiences more efficiently 188 Joosje Voordes and Isabelle Frochot PART III CASE STUDIES ON EXPERIENCE FORMATION 15 Promoting LOHAS experiences on a coffee farm 203 You-De Dai, Giun-Ting Yeh, Pi-Lien Yang and Yuan-Chiu Chen 16 Digital marketing practices in tourism: advances in the cultural heritage of China 222 Yang Yang and Han Shen 17 Space tourism: a new frontier of tourism experience 237 Yaozhi Zhang 18 Value creation, innovation, and quality of life in a cultural setting 249 Nina K. Prebensen 19 Customer experience and tourist experience: what do we already know about them? 262 Thouraya G. Labben and Johan Burger 20 Experience science: challenges and research directions 282 Muzaffer S. Uysal, Nina K. Prebensen and Joseph S. Chen Index

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Book SynopsisThe tourism and hospitality industry is at the forefront of the climate crisis as a significant source of carbon emissions on a global scale. There is a need to disseminate opportunities and explore scientific avenues in emerging technologies associated with industry 4.0 , such as artificial intelligence, virtual and augmented reality, ‘extended reality’ or the use of service robots, and forecasting future trends in the tourism industry’s fight against the climate crisis. Translating these current and future problems into pragmatic solutions, the chapter authors explore the opportunities for both academia and industry in agile and disruptive technologies. By integrating unique features of these advancements like Extended Reality (XR), Machine Intelligence (MI) and Computer Vision (CV), Impact of Industry 4.0 on Sustainable Tourism determines the trajectory of sustainable tourism development. Of interest to both academics and practitioners, Impact of Industry 4.0 on Sustainable Tourism reveals patterns and projections to provide a discourse on the progression of disruptive and futuristic technologies in the field of sustainable tourism research and practice.Table of ContentsChapter 1. Do Travel Vloggers' Credibility Influence Tourists' Visit Intention to Eco-Tourism Destination? Evidence from Bangladesh; Md. Tariqul Islam, Siti Rahayu Hussin, Wong Foong Yee, and Uma Pandey Chapter 2. The Effect of Tourism and Technological Contribution on Economic Growth – The Case of Vietnam and Other East Asian Members; Van Chien Nguyen Chapter 3. Applications of Artificial Intelligence (AI) in the Tourism Industry: A Futuristic Perspective; Deepthi. B and Vikram Bansal Chapter 4. Sustainable Management with Big Data: A Systematic Review on Tourism; Meral Calis Duman and Hulisi Binbasioglu Chapter 5. Virtual Tourism as an Alternative to Sustainable Tourism; Nguyen Thi Van Hanh and Tran Tuyen Chapter 6. Application of Augmented Reality (AR) and Virtual Reality (VR) in Promoting Guest Room Sales: A Critical Review; Amjad Imam Ansari and Amrik Singh Chapter 7. The Exploration of the Metaverse by Destination Management Organisations towards Sustainability; Marco Martins, Ricardo Guerra, Lara Santos, and Luísa Lopes Chapter 8. Shaping and Reshaping of Tourism; The Influence of IR 4.0 for Modifying the Tourist Behavior; Harish P and Toney K Thomas Chapter 9. Rise of Big Data in the Industry 4.0 Era and the Crucial Need for Data Science in Sustainable Tourism; Sahil Sharma

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Book SynopsisReaders will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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Book SynopsisWith the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this. The global financial crisis has highlighted major weaknesses in financial records, information, and data. These weaknesses have led to inadequacies in the access to financial records and information, higher operational risks, flawed bankruptcies, and foreclosure proceedings. The Lockdown due to the ongoing pandemic COVID-19 has increased the scope for criminals to exploit vulnerabilities and commit financial crimes. The increased online presence and homeworking have significantly expanded the attack surface for cybercriminals. Criminals are exploiting vulnerabilities, increasing the risks of cyber-attacks, money laundering and terrorist financing. Research is therefore needed to identify trends, tools and applications that will provide the needed records, information, and data to support more effective financial analysis and risk management. Financial Technology (FinTech) has become one of the most pioneering and cost-effective disruptive technologies. Initial adaptation of FinTech solutions has permitted several start-ups, financial service providers, and other assorted sectors to accomplish an augmented pace of growth. Contemporary Studies of Risks in Emerging Technology: Part A also highlights how emerging technologies are altering the subtleties of doing business for financial services benefactors, possibility of emerging technologies, advantages and disadvantages, technology linked issues/challenges in financial services, and also highlights drivers of this revolution.Table of ContentsForeword 1; Pratik Priyadarshi Foreword 2; Ramona Rupeika-Apoga Chapter 1. Emerging Role of Blockchain in Banking Operations: An Overview; Aradhana Sharma, Dhiraj Sharma, and Rajni Bansal Chapter 2. Process of Innovation and its Impact on a Sustainable Development and Digitalization in the Service Sector; Marica Mazurek Chapter 3. A Study on Chatbots in the Indian Banking Sector; Reena Rani, James Kanda, Chanchal, and Taranjit Singh Vij Chapter 4. Machine Learning Algorithm to Improve user’s Experience; Ambika N Chapter 5. Emerging Technologies and their Game-Changing Potential: Lessons from Corporate World; Kumar Shalender, Babita Singla, and Sandhir Sharma Chapter 6. Artificial Intelligence for Financial Services; Kuldeep Singh Kaswan, Jagjit Singh Dhatterwal, and Naresh Kumar Chapter 7. Role of Blockchain Technology in the Financial Market; Jagjit Singh Dhatterwal and Kuldeep Singh Kaswan Chapter 8. Intelligent Agent-Based Supply Chain Management Using Service-Oriented Architecture; Rajbala, Pawan Kumar Singh Nain, and Avadhesh Kumar Chapter 9. The inherent risk of climate change becoming a hindrance in a business supply chain; Chabi Gupta and Swati Bhatia Chapter 10. FinTech in Banking: Bibliometric and Content Analysis; Ruchika Jain and Neena Seth Chapter 11. Is Blockchain the New Normal in Financial Sector? A Comprehensive Review; Samridhi Tanwar and Aakash Khindri Chapter 12. Application of Blockchain in the Insurance Sector; Baljinder Kaur, Ramandeep Kaur, and Kiran Sood Chapter 13. Tax System: Power Packed by Blockchain; Bhavna Sharma and Anurag Kumar Chapter 14. Conceptual Framework Depicting the Drivers for the Fintech Growth- An Outlook for India; Shreya Arora and Pankaj Madan Chapter 15. To Analyze the Impact of Multi-Media Technology on the Rural Entrepreneurship Development; Kavita Dahiya, Sanjay Taneja, and Ercan Özen Chapter 16. Green Computing for Sustainable Future Technologies and Its Applications; Shazib Ahmad, Saksham Mishra, and Vandana Sharma Chapter 17. Impact of Non-Performing Assets on the Profitability of the Indian Banking Sector; Baljinder Kaur, Rupinder Kaur, Kiran Sood, and Simon Grima Chapter 18. Adoption of Blockchain Technology in the Financial Sector; Pawan Kumar, Ercan Özen, and Serap Vurur Chapter 19. A Study of Optimal Portfolio Selection Using Quadratic Programming Modelling: Evidence from Indian Pharmaceutical Industry During Covid19 Times; Chetna and Dhiraj Sharma Chapter 20. Blockchain Technology for the Financial Market; Keshav Kaushik

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Book SynopsisWith the rapid development of technologies, it becomes increasingly important for us to remain up-to-date on new and emerging technologies. This series, therefore, aims to deliver content on current and future technologies and how the young generation benefits from this. The global financial crisis has highlighted major weaknesses in financial records, information, and data. These weaknesses have led to inadequacies in the access to financial records and information, higher operational risks, flawed bankruptcies, and foreclosure proceedings. The Lockdown due to the ongoing pandemic COVID-19 has increased the scope for criminals to exploit vulnerabilities and commit financial crimes. The increased online presence and homeworking have significantly expanded the attack surface for cybercriminals. Criminals are exploiting vulnerabilities, increasing the risks of cyber-attacks, money laundering and terrorist financing. Research is therefore needed to identify trends, tools and applications that will provide the needed records, information, and data to support more effective financial analysis and risk management. Financial Technology (FinTech) has become one of the most pioneering and cost-effective disruptive technologies. Initial adaptation of FinTech solutions has permitted several start-ups, financial service providers, and other assorted sectors to accomplish an augmented pace of growth. Contemporary Studies of Risks in Emerging Technology: Part B also highlights how emerging technologies are altering the subtleties of doing business for financial services benefactors, possibility of emerging technologies, advantages and disadvantages, technology linked issues/challenges in financial services, and also highlights drivers of this revolution.Table of ContentsForeword 1; Pratik Priyadarshi Foreword 2; Ramona Rupeika-Apoga Chapter 1. Competitiveness as an Intangible Source of Knowledge, Organizational Culture, Processes, and Organizational Forms; Marica Mazurek Chapter 2. Blockchain Technology for Internal Audit in Cyber Security Governance of Banking Sector in Turkey: A Swot Analysis; Seval Kardes Selımoglu and Mustafa Hakan Saldi Chapter 3. Checking the Effectiveness of Blockchain Application in Fraud Detection with a Systematic Literature Review Approach; Satinder Singh, Sarabjeet Singh, and Tanveer Kajla Chapter 4. Analyze the Consumer Preferences and Purchases of Electric Vehicles Purchases and Developments; Vinay Kumar Chapter 5. SDG Goal 9: Industry, Innovation, and Infrastructure Accomplishment through the Relationship between Interactive Marketing and Destination Branding in the Tourism Sector; Ramya. U, Maria Boaler, M. Krishna Murthy, and Pushpa. A Chapter 6. Role of FinTech for MSME and Start-up Ecosystem in Punjab, India; Naresh Sachdev and Kawal Nain Singh Chapter 7. Using Text Mining in Financial Reporting: To Predict the Companies' Corporate Governance Qualifications; Birol Yildiz and Şafak Ağdeniz Chapter 8. Role of Blockchain Technology in Creating Blue Ocean Strategy for Banking Products and Services; Priya Jindal and Lochan Chavan Chapter 9. Global Trends in Transformation of Decision Support Systems: Case with VAT in SAP; Mariya M. Shygun and Andrii Zhuravel Chapter 10. Embracing Fintech Applications in the Banking Sector vis-à-vis Service Quality; Jyoti Verma and Gagandeep Chapter 11. Application of the learning Process in Creative PC Games; Deepak Sood and Dinesh Tandon Chapter 12. ICT's critical role in financial inclusion: An opportunity for India; Dinesh Tandon and Deepak Sood Chapter 13. Consumer Adoption of Technologies: A Mind-set-Oriented Approach; Kazi Turin Rahman, Rohit Bansal, and Nishita Pruthi Chapter 14. Digital Economy Taxation Reform in Ukraine under Conditions of Military Threats; Oleksandr Fedirko and Nataliia Fedirko Chapter 15. Role of Multimedia Innovative Technology in Green Banking; Anshu Aradhna, Saurabh Kumar, and Arvind Kumar Shukla Chapter 16. E-Waste Management and Legal Concepts in India; Yogesh Mishra and Susmita Priyadarshini Mishra Chapter 17. Technological up gradation in MSME’s: Moving towards Innovation and Technology driven Marketing Research and Quality Management Standards; Divya Mahajan Chapter 18. Impact of Information Technology on Audit Quality: European listed Companies’ Evidence; Andreea Claudia Crucean and Camelia–Daniela Hategan Chapter 19. Performance Management and Artificial Intelligence: A conceptual Framework on Future the Role; Swati Bankar and Kasturi Shukla

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Book SynopsisRapid digitalization has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world Navigating the Digital Landscape explores a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.

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Book SynopsisSpecialists from different disciplines and continents to provide answers discuss organizational justice, sustainable HR, machine learning, and more, providing future roadmaps to minimise disruption during occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.

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Book SynopsisThis volume brings together specialists from different disciplines and continents to discuss descriptive/diagnostic, predictive, and prescriptive analytics tools and how they might be used to investigate 'black swan' occurrences like the COVID-19-related worldwide catastrophe and the ramifications for managers and policymakers.

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