Description

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
Themes explored throughout the book include:
• Service Encounters via Social Media and Customer Relationships • Digital and Organizational Storytelling • Artificial Intelligence and Customer Experience • Sustainability Project Partnerships
As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

Developing Digital Marketing: Relationship Perspectives

Product form

£74.94

Includes FREE delivery
Usually despatched within 5 days
Hardback by Park Thaichon , Vanessa Ratten

1 in stock

Short Description:

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 11/06/2021
    ISBN13: 9781800713499, 978-1800713499
    ISBN10: 1800713495

    Number of Pages: 224

    Description

    Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions.
    Themes explored throughout the book include:
    • Service Encounters via Social Media and Customer Relationships • Digital and Organizational Storytelling • Artificial Intelligence and Customer Experience • Sustainability Project Partnerships
    As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account