Search results for ""Author Vanessa Ratten""

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.

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Entrepreneurial ecosystems require business model innovation as part of their evolution. This means when discussing any form of entrepreneurship that involves change, we should consider the role of business models. Strategic Entrepreneurial Ecosystems and Business Model Innovation is the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management. Whilst the research on entrepreneurial ecosystems is new the practice has been around for a long time. This means it is important to consider historical developments of entrepreneurial ecosystems with new trends in the form of digitalization. Recognising the need to stress the way business models have altered because of the increase in the knowledge economy, business model innovation is a useful way to consider how entrepreneurial ecosystems develop based on knowledge exchanged in the global business environment. Each chapter of this edited collection focuses on a different area of interest regarding entrepreneurial ecosystems and business model innovation, fusing the literature of both streams of thought in terms of how entrepreneurship evolves based on contextual change.

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Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.

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This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.Expert contributors examine how technological advances, scientific approaches, digitalization and tournament design shape, or are shaped by, entrepreneurial ventures in sport management. Chapters also discuss the implications of the coronavirus pandemic for the sports industry, analysing how sport entities and managers have had to be innovative in order to adapt to the new market and unpredictable societal conditions created by the pandemic. The book reflects on the importance of innovation for sport management, highlighting the need for futuristic thinking as sports organisations try to develop better practices.Offering practical examples of entrepreneurship in sport, this book will be a useful resource for scholars and students of sports, sport management and management education. It will also be beneficial for sports practitioners and managers focusing on organisational innovation and how to navigate crises.

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This book introduces entrepreneurship as a concept that is popular in the general media but also in academic study. What is evident is due to its positive and negative connotations in society. This book identifies that it is important to debate the topic of entrepreneurship in order to understand its multi-faceted nature. This edited book includes a number of chapters that discuss multidimensional perspectives from an international perspective. This book emphasizes the geo-political frontiers related to entrepreneurship based on current debates, which includes recent global changes.This book also challenges the debatable as to whether entrepreneurship should be examined at the individual, firm, regional, or industry level. This book goes further to demonstrate that this depends on the type and nature of the study. Therefore, it is better to consider entrepreneurship in a multidimensional way that incorporates different levels of analysis.This book shows each level of analysis that can be considered from a geo-political perspective. This means including an overview of the cultural factors that influence entrepreneurial behavior. In this way, this book helps readers to understand how and why geography and politics influence entrepreneurial action.

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This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.

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Focusing on sustainable innovation in emerging economies, this book is amongst the first to identify how these perspectives can be used by entrepreneurs within the process of recognising opportunities. As identifying opportunities is fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage in the international marketplace. Whilst there are an abundance of opportunities available, assessing them in terms of their timeliness and relevance is vital. Each chapter introduces a new way of looking at entrepreneurial opportunities in a range of different contexts including emerging markets, franchise relationships, pricing and revenue management, and the tourism sector. This global, cross-disciplinary perspective of entrepreneurial opportunities offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a collection which characterises and responds to the contemporary market pressures felt by business leaders worldwide.

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Entrepreneurship as Empowerment focuses on entrepreneurial theory and practice through the lens of knowledge spillovers and entrepreneurial ecosystems, enabling readers to gain a better understanding about emerging trends and developments. This edited collection widens the traditional field of entrepreneurship by discussing the way in which ecosystems facilitate the flow of knowledge, thereby creating new business opportunities globally. The current state of research on knowledge spillovers and entrepreneurial ecosystems is analysed with a view to highlighting research gaps that need further attention. Entrepreneurship as empowerment examines cultural and societal expectations and contextualises entrepreneurship across places and industries. Aimed at both academics and practitioners of entrepreneurship, Ratten uses expectancy theory to understand entrepreneurship and contributes to the burgeoning body of literature from a knowledge management and practice standpoint. Entrepreneurship as empowerment provides a unique approach to understand the cultural and social expectations that are tied into being an entrepreneur today.

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This edited book explores how stakeholders play a key part in any entrepreneurial endeavour because of their investment in the outcome. This book highlights that it is important to understand the reason and rationale for stakeholder engagement in entrepreneurship. Furthermore, this book showcases how there are different kinds of stakeholders from businesses directly linked to an entity to others that have a more policy influence on the industry segment. This book demonstrates that it is useful to understand to what extent stakeholders influence entrepreneurial decision making. This book states that most stakeholders tend to take an indirect role in the governance of a business in terms of what strategic decisions are made. This can change in times of crisis or change depending on the nature of the relationship. This book makes the case that stakeholders can take positive action in the form of advice or help.This book asserts that stakeholders who have an ongoing direct role are likely to invest more time and effort in an entrepreneurial endeavour. This book uncovers that it is important to re-evaluate on a continual basis whether the relationship is working and what needs to be done in order to increase efficiency. This edited book focuses on the role of stakeholders in an entrepreneurial context thereby being amongst the first research books to place specific attention on stakeholder management through public and private partnerships.

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Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: • Service Encounters via Social Media and Customer Relationships • Digital and Organizational Storytelling • Artificial Intelligence and Customer Experience • Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

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Asia is highly regarded as one of the fastest growing regions in the world, and this unique Handbook focuses on the internationalization process and entrepreneurial dynamics of small business within the continent. Using a clear and consistent style, the Handbook examines more than 40 countries in Asia and allows researchers to compare the environment for entrepreneurship, the internationalization of entrepreneurs and the state of small business in different Asian countries. The chapters are authored by well-known scholars who provide insight into how government policies have affected the internationalization of small firms in Asia. This comprehensive reference work will provide a timely and important basis for scholars to understand entrepreneurship in Asia. Public policy analysts of international entrepreneurship and practitioners wanting to enter or extend their market in Asia will also find this volume of immense interest.

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Societal Entrepreneurship and Competitiveness examines the role of society in the creation of entrepreneurial opportunities. As society undergoes demographic shifts, cultural change and technological advancement, the way individuals, companies and institutions see and react to entrepreneurship also diversifies. Chapters explore alternative dimensions of entrepreneurship by considering different societal components and assessing attitudes towards entrepreneurship, specifically in terms of competition. By focusing on competitiveness, the book provides new conceptual approaches to understanding societal entrepreneurship and considers future developments. Utilizing an international and interdisciplinary approach to examining contemporary societal entrepreneurship, the book includes research on areas such as student entrepreneurship within Australian Universities, technology-based entrepreneurship within Turkey, and microfinance and necessity entrepreneurship within Ghana. The book will benefit researchers working in the fields of sociology, anthropology and business management, and will develop practitioners’ understanding of the impact society has on entrepreneurship and entrepreneurial behavior.

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Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

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Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities.

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Digital technology in the form of big data and data analytics is transforming the global economy. This book is the first to take an open innovation perspective to the study and practice of ecosystems, providing a novel way of understanding the impact data has on the way entrepreneurial firms develop. Governments are emphasising the use of open innovation ecosystems due to increased levels of digitalization in the global economy. This enables information and knowledge to be disseminated in a way that enables entrepreneurial projects to develop. Written primarily for practitioners and academic researchers, A Guide to Planning and Managing Open Innovative Ecosystems focuses on the unique nature of open innovation by utilising a government and data perspective. This helps to understand the dynamic manner in which digital technology in the form of big data is changing society. The role of the government in influencing an open innovation culture in society is discussed through the use of different cultural examples, enabling a holistic perspective about how government and data are influencing entrepreneurial endeavours.

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'Clearly, HEIs are discovering their innovative and entrepreneurial potential to reply to the society's distinct need for them to have a more entrepreneurial role, namely in innovation. This book succeeds in discussing the theme from an interdisciplinary perspective. For that reason, this book will be of help to practitioners in university management roles and policy-makers as well as anyone researching this theme and teaching entrepreneurship in HEIs.'- Nuno Fernandes Crespo, Universidade de Lisboa, Portugal'This book offers educators, entrepreneurs, policy makers, and researchers significant and practical implications. After reading the book, we can conclude that the different experiences described by authors on the academic tools and educational methods can be generalized in many other universities around the world, in both developed and developing countries.'- Waleed Omri, EDC Paris Business School, France 'Edited by four leading researchers, Entrepreneurial Universities provides innovative insights into how universities are contributing to the emergence of an entrepreneurial ecosystem that is both redefining universities themselves and shaping society. It is an important book for all those interested in how universities are reinventing themselves in a time of profound societal transformation.'- Tim Marjoribanks, Swinburne University of Technology, Australia'Universities are called to be more and more entrepreneurial - that is innovative, proactive and risk-taking - to promote regional development and economic growth. As a Professor working in two of the most entrepreneurial Italian universities, I benefited from reading this book. I consequently recommend it to all my colleagues to guide their strategic choices and their daily activities.'- Salvatore Sciascia, IULM University and Cattaneo University, ItalyWith an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also balancing stakeholder considerations, and explore how universities should be managed in the future to integrate into global society effectively.The book reflects the internationalisation of entrepreneurial universities with examples from Australia, Brazil, France, Italy, Malaysia, India, Poland, Portugal, Spain and the UK. Each chapter identifies the differing cultural influences and how changes in policy approaches mean universities are constantly evolving. The authors also look into how culture influences entrepreneurship education, and in turn how culture affects the initiatives of policy-makers. With a focus on enhancing entrepreneurial opportunities, universities are shown to respond by creating effective initiatives that benefit the wider community through successful collaboration with institutions. The book identifies the close working relationship between new government policies and developing entrepreneurial universities.Researchers, policy analysts and students of entrepreneurship education, education management and policy will find this book a useful supplementary read for understanding the future role of universities.

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