Description

Book Synopsis
Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Digital Influence on Consumer Habits

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    A Hardback by Nripendra Singh

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      Publisher: Emerald Publishing
      Publication Date: 04/10/2024
      ISBN13: 9781804553435, 978-1804553435
      ISBN10: 1804553433

      Description

      Book Synopsis
      Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

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