Description
Book SynopsisWhen relations are facilitated by communication technologies such as e-business, food supply networks can improve efficiency, flexibility and effectiveness. However, a lack of trust within such transactions can prevent the integration of e-business into this large, economic sector. Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.
Table of Contents1: Trust in the agri-food sector: A typology with a cultural perspective 2: The main cross-border food trade streams within and to Europe 3: The analysis of procurement risk perceptions within traditional cross-border transactions in food supply networks 4: Trust building elements in traditional cross-border transactions in food supply networks 5: The role of social networks to build inter-organizational trust in the agri-food sector 6: The introduction of ICT in the agricultural supply chain: an overview 7: An analysis of the role of e-market places in food networks 8: A typology of trust when we introduce information technology 9: The creation of trust in e-business cross-border transactions in food supply networks
