Description

Book Synopsis
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.

New Influencers: A Marketer's Guide to the New

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    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Paperback / softback by Paul Gillin, Geoffrey A Moore

    2 in stock

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      View other formats and editions of New Influencers: A Marketer's Guide to the New by Paul Gillin

      Publisher: Quill Driver Books, U.S.
      Publication Date: 22/06/2009
      ISBN13: 9781884956942, 978-1884956942
      ISBN10: 1884956947
      Also in:
      E-commerce: business aspects

      Description

      Book Synopsis
      Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.

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