Description

Book Synopsis
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.

New Influencers: A Marketer's Guide to the New

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Order before 4pm today for delivery by Wed 17 Dec 2025.

A Paperback / softback by Paul Gillin, Geoffrey A Moore

2 in stock


    View other formats and editions of New Influencers: A Marketer's Guide to the New by Paul Gillin

    Publisher: Quill Driver Books, U.S.
    Publication Date: 22/06/2009
    ISBN13: 9781884956942, 978-1884956942
    ISBN10: 1884956947
    Also in:
    E-commerce: business aspects

    Description

    Book Synopsis
    Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.

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