Description

Book Synopsis
Fast track route to developing effective and profitablee-strategies for organizations.

Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.

Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.

Includes a glossary of key concepts and a comprehensiveresources guide

Table of Contents
Introduction to E-Strategy

What is E-Strategy?

The Evolution of E-Strategy

The E-Dimension

The Global Dimension

The State of the Art

In Practice -
E-Strategy Success Stories

Key Concepts and Thinkers

Resources

Ten Steps to Making E-Strategy Work

E-Strategy: Strategy 03.03

    Product form

    £10.44

    Includes FREE delivery

    RRP £10.99 – you save £0.55 (5%)

    Order before 4pm today for delivery by Wed 1 Jul 2026.

    A Paperback / softback by Michael J. Cunningham

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of E-Strategy: Strategy 03.03 by Michael J. Cunningham

      Publisher: John Wiley and Sons Ltd
      Publication Date: 25/03/2002
      ISBN13: 9781841122144, 978-1841122144
      ISBN10: 1841122149
      Also in:
      E-commerce: business aspects Internet guides and online services

      Description

      Book Synopsis
      Fast track route to developing effective and profitablee-strategies for organizations.

      Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.

      Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.

      Includes a glossary of key concepts and a comprehensiveresources guide

      Table of Contents
      Introduction to E-Strategy

      What is E-Strategy?

      The Evolution of E-Strategy

      The E-Dimension

      The Global Dimension

      The State of the Art

      In Practice -
      E-Strategy Success Stories

      Key Concepts and Thinkers

      Resources

      Ten Steps to Making E-Strategy Work

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account