Description
Book SynopsisFast track route to developing effective and profitablee-strategies for organizations.
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
Table of ContentsIntroduction to E-Strategy
What is E-Strategy?
The Evolution of E-Strategy
The E-Dimension
The Global Dimension
The State of the Art
In Practice -
E-Strategy Success Stories
Key Concepts and Thinkers
Resources
Ten Steps to Making E-Strategy Work
