Business, Finance & Law Books
John Wiley & Sons Inc Essentials of Corporate Finance
Book SynopsisEssentials of Corporate Finance with WileyPLUS offers a focused choice for instructors teaching the fundamentals of value creation by offering a balance of intuitive conceptual understanding, problem solving and analysis, and decision making skills.Table of ContentsPART 1 INTRODUCTION 1 The Financial Manager and the Firm 1 PART 2 FOUNDATIONS 2 The Financial System and the Level of Interest Rates 26 3 Financial Statements, Cash Flows, and Taxes 50 4 Analyzing Financial Statements 83 PART 3 VALUATION OF FUTURE CASH FLOWS 5 The Time Value of Money, Discounted Cash Flows, and Valuation 126 6 Risk and Return 183 7 Bond Valuation and the Structure of Interest Rates 221 8 Stock Valuation 253 PART 4 CAPITAL BUDGETING DECISIONS 9 The Fundamentals of Capital Budgeting 284 10 Cash Flows and Capital Budgeting 328 11 The Cost of Capital 363 PART 5 FINANCING DECISIONS 12 Working Capital Management 395 13 How Firms Raise Capital 426 14 Capital Structure Policy 458 15 Dividends, Stock Repurchases, and Payout Policy 495 PART 6 FINANCIAL PLANNING 16 Financial Planning and Managing Growth 519 PART 7 INTERNATIONAL DECISIONS 17 International Financial Management 554
£213.70
John Wiley & Sons Inc Fisher Investments on Industrials
Book SynopsisThe goal of the Fisher Investments On Industrials is to provide the average investor with the tools necessary to understand and analyze investment opportunities within the global Industrial sector.Table of ContentsForeword ix Preface xi Acknowledgments xv Part I: Getting Started in Industrials 1 Chapter 1: Industrials Basics 3 Industrials Basics 4 Industrials Characteristics 7 The Modern Production Process 14 Chapter 2: History of Modern Manufacturing 21 The Advancement of Trade and Investment 22 The Rise of Asia and Changes in the Manufacturing Landscape 29 The State of US Manufacturing 41 Chapter 3: Industrials Sector Drivers 47 Corporate Spending 48 Government Spending 59 Part II: Next Steps: Industrials Details 65 Chapter 4: Industrials Sector Breakdown 67 Global Industry Classification Standard (GICS) 67 Global Industrials Benchmarks 69 Capital Goods Industry Group 75 Transportation 85 Commercial & Professional Services 93 Chapter 5: Staying Current: Tracking Sector Fundamentals 97 What to Watch 97 Corporate and Government Spending-Related Metrics 98 Industry Specific Indicators 111 Chapter 6: The Infrastructure Market 117 A Very Big Market 118 Infrastructure Investment Drivers 120 Risks to Infrastructure Growth 123 Participating in the Infrastructure Boom 125 Part III: Thinking Like a Portfolio Manager 131 Chapter 7: The Top-Down Method 133 Investing Is a Science 133 Einstein’s Brain and the Stock Market 134 The Top-Down Method 136 Top-Down Deconstructed 142 Managing Against an Industrials Benchmark 149 Chapter 8: Security Analysis 155 Make Your Selection 156 A Five-Step Process 157 Important Questions to Ask 164 Chapter 9: Allocating your “Capital Good” 171 Strategy 1: Adding Value at the Industry Level 171 Strategy 2: Adding Value at the Security Level 179 Strategy 3: Industrials Sector Downturn 180 How to Implement Your Strategy 180 Appendix: Industrials Websites and Data Sources 183 Notes 185 Glossary 194 About the Authors 197 Index 198
£20.40
John Wiley & Sons Inc Millionaire Traders
Book SynopsisTrading is a battle between you and the market. And while you might not be a financial professional, that doesn't mean you can't win this battle. Through interviews with twelve ordinary individuals who have worked hard to transform themselves into extraordinary traders, Millionaire Traders reveals how you can beat Wall Street at its own game.Table of ContentsPreface vii Acknowledgments ix Chapter 1 The Art of Trading 1 Chapter 2 The Man Who Buys Crashes 9Dana “Dan” Allen Chapter 3 The 100-Pip Trader 37Rob Booker Chapter 4 Rags to Riches 77Hoosain Harneker Chapter 5 The Wisdom of Experience 107Franki Law Chapter 6 The Treasure Hunter 129Indi Jones Chapter 7 The News Junkie 179Roland Campbell Chapter 8 The Great Adapter 209Tyrone Ball Chapter 9 Surfing for Profits 245Ashkan Bolour Chapter 10 The All-American Trader 273Paul Willette Chapter 11 FX Family Values 307Marcelino Livian Chapter 12 Man Versus Machine 325Steven Ickow Chapter 13 Getting Started in Trading 347 Index 355
£13.50
John Wiley & Sons Inc Deals from Hell
Book SynopsisA detailed look at the worst M&A deals ever and the lessons learned from them It''s common knowledge that about half of all merger and acquisition (M&A) transactions destroy value for the buyer''s shareholders, and about three-quarters fall short of the expectations prevailing at the time the deal is announced. In Deals from Hell, Robert Bruner, one of the foremost thinkers and educators in this field, uncovers the real reasons for these mishaps by taking a closer look at twelve specific instances of M&A failure. Through these real-world examples, he shows readers what went wrong and why, and converts these examples into cautionary tales for executives who need to know how they can successfully navigate their own M&A deals. These page-turning business narratives in M&A failure provide much-needed guidance in this area of business. By addressing the key factors to M&A success and failure, this comprehensive guide illustrates the best ways to analyze, design, and implement MTable of ContentsForeword by Arthur Levitt, Jr. Acknowledgments. 1. Introduction. I. The Foundations of M&A Failure. 2. Where M&A Pays and Where It Strays:A Survey of Research. 3. Profiling the Outlying M&A Deals. 4. Real Disasters and M&A Failure. II. Case Studies of M&A Failure. 5. February 1968: Merger of the Pennsylvania and New York Central Railroads. 6. December 1986: The Leveraged Buyout of Revco Drug Stores. 7. September 1989: The Acquisition of Columbia Pictures by Sony Corporation. 8. September 1991: The Acquisition of NCR Corporation by AT&T Corporation. 9. December 1993: Renault’s Proposed Merger with Volvo. 10. December 1994: The Acquisition of Snapple by Quaker Oats. 11. May 1999: Mattel’s Acquisition of The Learning Company. 12. January 2001: Merger of AOL and Time Warner. 13. December 2001: Dynegy’s Proposed Merger with Enron. 14. January 2002: Acquisition Program of Tyco International. III. Avoiding the Deal from Hell. 15. Conclusions and Implications. 16. Memo to the CEO:A Coda on Growth. References. About the Author. Index.
£13.50
John Wiley & Sons Inc Security Risk Management Body of Knowledge
Book SynopsisA practitioner's handbook that integrates knowledge, competencies, methodologies and applications across the discipline. Can improve the effectiveness of organizational and individual Risk Management practices by documenting and integrating best-practice concepts from a range of complementary disciplines.Table of ContentsPREFACE xiii ACKNOWLEDGMENTS xv ABOUT SRMBOK xvii 1 INTRODUCTION AND OVERVIEW 1 1.1 Why SRMBOK? 1 1.2 Where Do We Go from Here? 3 1.3 What is Security Risk Management? 4 1.4 How does SRM Relate to Risk Management? 11 1.5 Conclusion, 14 2 SECURITY RISK MANAGEMENT CONTEXT 15 2.1 The Changing Security Environment, 15 2.2 Changing Concepts in Security Risk Management, 16 2.3 Origins of Security and Risk Management, 18 2.4 Trends and Future Directions, 18 2.5 Globalization, Opportunity, and Volatility, 19 2.6 Transnational and Extrajurisdictional Risks, 20 2.7 Law, Regulatory Framework, and Ramifications for Management, 21 2.8 Diversification or Concentration? 22 2.9 Political Awareness, 23 2.10 Risk versus Reward, 24 2.11 Summary of Key Points, 24 3 SECURITY GOVERNANCE 27 3.1 Introduction, 27 3.2 What Is Security Governance? 28 3.3 Duty of Care, 28 3.4 Resilience, 30 3.5 Security Culture, 37 3.6 Governance Frameworks, 38 3.7 Incident Management and Reporting, 41 3.8 Summary of Key Points, 42 4 SRMBOK FRAMEWORK 43 4.1 SRMBOK Guiding Principles, 46 5 PRACTICE AREAS 53 5.1 Introduction, 53 5.2 Security Management, 56 5.3 Physical Security, 59 5.4 People Security, 63 5.5 ICT Security, 77 5.6 Information Security, 81 6 STRATEGIC KNOWLEDGE AREAS 97 6.1 Introduction, 97 6.2 Exposure, 105 6.3 Risk, 130 6.4 Resources, 166 6.5 Quality, 172 7 OPERATIONAL COMPETENCY AREAS 195 7.1 Business Integration, 195 7.2 Functional Design, 202 7.3 Implementation Management, 204 7.4 Assurance and Audit, 211 8 ACTIVITY AREAS 219 8.1 Introduction, 219 8.2 Intelligence, 224 8.3 Protective Security, 230 8.4 Response, 231 8.5 Recovery and Continuity, 242 8.6 Summary of Key Points, 253 9 SECURITY RISK MANAGEMENT ENABLERS 255 9.1 Introduction, 255 9.2 Summary of Key Points, 259 10 ASSET AREAS 261 10.1 What Is an Asset? 261 10.2 Key Asset Groups, 264 11 SRM INTEGRATION 269 11.1 SRM Integration with Enterprise Risk Management, 273 11.2 ERM Frameworks, 274 11.3 Implementing an Integrated ERM Program, 276 11.4 Summary of Key Points, 282 12 SRM LEXICON 285 12.1 Introduction, 285 12.2 Illustrations, 286 12.3 Notes to Readers, 289 12.4 Definitions, 290 13 SAMPLE TEMPLATES 339 13.1 Security Risk Register form (Example 1), 340 13.2 Security Risk Register form (Example 2), 340 13.3 Risk Treatment Schedule (Example 1), 341 13.4 Risk Treatment Schedule (Example 2), 341 13.5 Outline Security Plan, 342 13.6 Day-to-Day Operational Governance Registers, 343 13.7 Property Selection and Security Planning Checklist, 349 13.8 Sample Commitment Statement to Security and Risk Management, 361 13.9 Sample Bomb Threat Checklist, 362 13.10 Sample Bomb Threat Room Search Checklist, 364 13.11 Evaluation Criteria for Business Continuity and Organizational Resilience, 365 14 ABOUT THE LEAD AUTHORS 417 14.1 Julian Talbot, CPP, 417 14.2 Dr Miles Jakeman, 418 BIBLIOGRAPHY AND OTHER REFERENCES 419 INDEX 427
£88.30
John Wiley & Sons Inc Winning the Professional Services Sale
Book SynopsisAn innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller''s mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client''s business and career, can salespeople thrive in the new era of the service economy.Table of ContentsAcknowledgments ix Introduction xi PART ONE CONNECT 1 CHAPTER 1 Seven Realities of Selling Services 3 CHAPTER 2 Before You Call (or Meet) Any Client 13 CHAPTER 3 Master the Client Interview 23 CHAPTER 4 Uncover the Real Problem 35 PART TWO COLLABORATE 45 CHAPTER 5 When It Pays to Walk Away 47 CHAPTER 6 Five Elements of a Winning Sales Strategy 59 CHAPTER 7 Who Cares about This Sale . . . and Why? 75 CHAPTER 8 Shift Happens: Predicting Surprises 85 CHAPTER 9 The Perfect Sales Proposal 95 PART THREE COMMIT 111 CHAPTER 10 The Art of the Sales Presentation 113 CHAPTER 11 Seal the Deal: Negotiating to Close the Sale 127 CHAPTER 12 What to Do When You Win . . . and When You Don’t 139 CHAPTER 13 Making the Second Sale and Beyond 149 PART FOUR CHALLENGES 159 CHAPTER 14 The Seven by Seven Seller 161 CHAPTER 15 Putting It All Together 173 Notes 183 Seller’s Resource Guide 187 About the Author 191 Index 193 Also by Michael W. McLaughlin 201
£22.94
Wiley Ask and You Will Succeed
Book SynopsisAsk and You Will Succeed is a breath of fresh air in a marketplace crowded with advice on what to believe and how to live. Filled with powerful questions that invite you to listen to your inner voice and tap into the strength you need to create your ideal life, this book makes you the final authority in your own life?not outside forces that you can''t control. Packed with thought-provoking questions related to the creative laws of success, Ask and You Will Succeed shatters the myth that your success depends on the advice, hard work, or ambition of others. Instead, Kenneth Foster presents life-changing questions that?when answered by you?will help you define and attain success in every area of your life. By utilizing the questions in this book, you''ll uncover the true nature of your own mind. If you ask the right questions and do the work, you''ll find that prosperous thinking flows into every aspect of your life effortlessly, relieving you of the stressful, negative thTable of ContentsAcknowledgments xi Foreword Jack Canfield—coauthor of Chicken Soup for the Soul xiii Introduction xvii SECTION 1 QUESTIONS FOR THE BIG PICTURE Values Clarification 3 Life Purpose 9 Mission in Life 15 Spiritual 21 Contribution 27 SECTION 2 QUESTIONS TO GROW YOUR POTENTIAL Beliefs 35 Personal Development 41 Boundaries 47 Cleaning the Clutter 53 Organization 59 SECTION 3 QUESTIONS TO BRING YOU WHAT YOU WANT Dreams 67 Goal Setting 73 Commitment 79 Success 85 Quantum Breakthrough 91 SECTION 4 QUESTIONS TO CREATE FINANCIAL FREEDOM Career 99 Business 105 Leadership 111 Money 117 SECTION 5 QUESTIONS TO EMPOWER YOUR CONNECTIONS Love 127 Communication 133 Family 139 Friendship 145 Relationships 151 SECTION 6 QUESTIONS TO PROMOTE WELL-BEING Self-Care 159 Health 165 Energy 171 Anger 179 Home Environment 185 SECTION 7 QUESTIONS THAT WILL GIVE YOU MORE JOY Fun 193 Happiness 199 Rest and Recreation 205 Time 211 Travel 217 SECTION 8 THE ONLY REMAINING QUESTIONS The Appendices Appendix 1 229 Appendix 2 233 Appendix 3 237 What’s Next? 241
£15.19
John Wiley & Sons Inc How NASA Builds Teams Mission Critical Soft
Book SynopsisEvery successful organization needs high-performance teams to compete and succeed. Yet, technical people are often resistant to traditional "touchy-feely" teambuilding. To improve communication, performance, and morale among NASA's technical teams, former NASA Astrophysicist Dr.Table of ContentsAcknowledgments. Introduction. PART I: UNDERSTANDING AND ANALYZING CONTEXT. CHAPTER 1 Think You Can Ignore Context? Hubble’s Flawed Mirror Might Wake You Up. CHAPTER 2 Managing Social Context Manages Technical Performance. CHAPTER 3 The 4-D System: A Simple Tool to Analyze Team and Individual Performance. PART II: USING 4-D ASSESSMENTS AND REPRESENTATIVE RESULTS FROM NASA. CHAPTER 4 The 4-D Assessment Process. CHAPTER 5 NASA’s 4-D Teambuilding Results. PART III: 4-D DIAGNOSTICS: HOW TO COLOR CODE YOUR TEAM’S CONTEXT. CHAPTER 6 Using the 4-D System to Color Your Personalities. CHAPTER 7 Using the 4-D System to Analyze Cultures. CHAPTER 8 Incoherent Project Mindset Colors? Update Your Resume. PART IV: SHIFTING THE CONTEXT. CHAPTER 9 The Context Shifting Worksheet (CSW). CHAPTER 10 Red Story-Lines Limit Team Performance. CHAPTER 11 Manage Your Emotions to Manage Your Team’s Energy. CHAPTER 12 People Need to Feel Appreciated by You. CHAPTER 13 Mine the Gold in Your Shared Interests. CHAPTER 14 People Need to Feel Included by You. CHAPTER 15 Building Trustworthy Contexts. CHAPTER 16 Creating the Future You Want. CHAPTER 17 Your Team Can’t Afford Drama. CHAPTER 18 Don’t Put Good People in Bad Places. Epilogue: Hubble’s Legacy. References. Index.
£25.60
John Wiley & Sons Inc Buffett Beyond Value
Book SynopsisIn this book, Jain expands upon Buffett's annual letters to Berkshire shareholders and uncovers the key elements that every investors should know. Readers will learn that, contrary to popular beliefs, Warren Buffett is not a pure value investor - Buffett's strategy includes principles of both value and growth strategies.Table of ContentsPreface ix Acknowledgments xv Part One Introduction and Background 1 Chapter 1 The Thrill of Investing in Common Stocks 3 Chapter 2 1965–2009: Lessons from Significant Events in Berkshire History 9 Part Two Buffett Investing = Value + Growth 23 Chapter 3 Value Investing—It's Like Buying Christmas Cards in January 25 Chapter 4 Growth Investing 43 Chapter 5 Intrinsic Value 57 Chapter 6 Buffett Investing = Value + Growth 69 Part Three Other People’s Money 87 Chapter 7 Insurance—Other People’s Money 89 Chapter 8 Reinsurance: More of Other People’s Money 99 Chapter 9 Tax Deferment: Interest-Free Loans from the Government 109 Part Four Success in Retailing, Manufacturing, and Utilities 113 Chapter 10 If You Don’t Know Jewelry, Know Your Jeweler 115 Chapter 11 Compete Like Mrs. B 123 Chapter 12 Why Invest in Utility Companies? 129 Chapter 13 High Profits in Honest-to-Goodness Manufacturing Companies 137 Part Five Risk, Diversification, and When to Sell 143 Chapter 14 Risk and Volatility: How to Think Profitably About Them 145 Chapter 15 Why Hold Cash: Liquidity Brings Opportunities 155 Chapter 16 Diversification: How Many Baskets Should You Hold? 161 Chapter 17 When to Sell 169 Part Six Market Efficiency 175 Chapter 18 How Efficient Is the Stock Market? 177 Chapter 19 Arbitrage and Hedge Funds 185 Part Seven Profitability and Accounting 193 Chapter 20 M = Monopoly = Money 195 Chapter 21 Who Wins in Highly Competitive Industries? 205 Chapter 22 Property, Plant and Equipment: Good or Bad? 211 Chapter 23 Key to Success: ROE and Other Ratios 217 Chapter 24 Accounting Goodwill: Is It Any Good? 223 Part Eight Psychology 229 Chapter 25 How Much Psychology Should You Know? 231 Chapter 26 How to Learn from Mistakes 243 Part Nine Corporate Governance 249 Chapter 27 Dividends: Do They Make Sense in This Day and Age? 251 Chapter 28 Should You Invest in Companies That Repurchase Their Own Shares? 257 Chapter 29 Corporate Governance: Employees, Directors, and CEOs 263 Chapter 30 Large Shareholders: They Are Your Friends 273 Conclusion B = Baseball = Buffett 277 Appendix A Summary of the Book 281 Notes 283 About the Author 295 Index 297
£18.69
John Wiley & Sons Inc The Art of Facilitation
Book SynopsisDale Hunter has done it again! She has taken what was already a ''must-read'' for our industry, updated it, transformed it, and produced both a road map for aspiring facilitators and a value-added toolbox for crafty veterans. The Making Intervention and Processes chapters alone contain more insights than most books in their entirety. ?Michael Wilkinson, author, The Secrets of Facilitation This thoroughly revised edition of the classic book on facilitation offers the most current research available on the topics of facilitation and group dynamics. A comprehensive resource for facilitators, trainers, HR professionals, and consultants, The Art of Facilitation describes the profession of group facilitation and the role of a facilitator, and outlines the key elements of facilitation. The book also examines the most common challenges that facilitators face, as well as the ethical issues that pertain to the facilitation process. Written by Dr. Dale Hunter?aTable of ContentsIntroduction 15 Abridged introduction to the first edition 17 Part 1 1 Preparing the ground 19 2 The role of the facilitator 26 3 A framework for facilitation 36 4 Facilitating yourself 46 5 Facilitating another 54 6 Facilitating a group 65 7 Making interventions 78 8 Shifting levels 87 9 Dialogue and storytelling 97 10 Getting to consensus 105 11 Addressing confl ict 114 Part 2 1 Facilitation and the client 127 2 Cooperative processes in organizations 140 3 Facilitator ethics 149 4 A sustainable society 161 5 Facilitation and therapeutic groupwork 167 6 Facilitation online 175 7 Mapping the fi eld of facilitation 183 Part 3 1 Facilitator education 197 2 Training program 206 3 Processes 233 4 Design frameworks 294 5 Other resources 316 Appendices A Earthsong Eco-Neighbourhood Body Corporate Rules 321 B Hand signs 324 Notes 327 Bibliography 332 Index 339
£41.80
John Wiley & Sons Inc The Portable MBA in Entrepreneurship
Book SynopsisA totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree.Table of ContentsComplete List of Downloadable Materials for The Portable MBA in Entrepreneurship vii Preface to the Fourth Edition ix About the Contributors xi 1 The Entrepreneurial Process 1 William D. Bygrave 2 Idea Generation 27 Heidi M. Neck 3 Opportunity Recognition, Shaping, and Reshaping 53 Andrew Zacharakis 4 Entrepreneurial Marketing 83 Abdul Ali and Kathleen Seiders 5 Business Planning 109 Andrew Zacharakis 6 Building Your Pro Forma Financial Statements 137 Andrew Zacharakis 7 Equity Financing: Informal Investment, Venture Capital, and Harvesting 161 William D. Bygrave 8 Debt and Other Forms of Financing 197 Joel M. Shulman 9 External Assistance for Start-ups and Small Businesses 225 Elizabeth J. Gatewood and Carol McLaurin 10 Legal and Tax Issues 263 Richard Mandel 11 Intellectual Property 297 Kirk Teska and Joseph S. Iandiorio 12 Selling in an Entrepreneurial Context 329 Mark P. Rice and H. David Hennessey 13 Beyond Start-up: Developing and Sustaining the Growing Organization 355 Donna Kelley and Edward Marram 14 Franchising 385 Steve Spinelli 15 Social Entrepreneurship 411 Heidi M. Neck Glossary 437 Index 459
£28.00
John Wiley & Sons Inc Fooling Some of the People All of the Time A Long
Book SynopsisFooling Some of the People All of the Time is the gripping chronicle of the ongoing saga between author David Einhorn s hedg fund, Greenlight Capital, and Allied Capital, a leader in the private finance industry.Table of ContentsForeword xi Allied Capital Stock Price Chart xiv Who’s Who xvii Introduction to This Edition xxi Introduction: The Spark of a Speech 1 Part One: A Charity Case and Greenlight Capital Chapter 1 Before Greenlight 9 Chapter 2 Getting the “Greenlight” 13 Chapter 3 Greenlight’s Early Successes 23 Chapter 4 Value Investing through the Internet Bubble 33 Chapter 5 Dissecting Allied Capital 43 Part Two: Spinning So Fast Leaves Most People Dizzy Chapter 6 Allied Talks Back 55 Chapter 7 Wall Street Analysts 65 Chapter 8 The You-Have-Got-to-Be-Kidding-Me Method of Accounting 73 Chapter 9 Fact—or Maybe Not 81 Chapter 10 Business Loan Express 97 Chapter 11 Disengaging and Re-engaging 105 Chapter 12 Me or Your Lyin’ Eyes? 111 Chapter 13 Debates and Manipulations 121 Chapter 14 Rewarding Shareholders 127 Chapter 15 BLX Is Worth What, Exactly? 135 Part Three: Would Somebody, Anybody, Wake Up? Chapter 16 The Government Investigates 145 Chapter 17 A Tough Morning 157 Chapter 18 A Spinner, a Scribe, and a Scholar 165 Chapter 19 Kroll Digs Deeper 171 Chapter 20 Rousing the Authorities 179 Chapter 21 A $9 Million Game of Three-Card Monte 193 Part Four: How the System Works (and Doesn’t) Chapter 22 Hello, Who’s There? 213 Chapter 23 Whistle-Blower 223 Chapter 24 A Naked Attack 237 Chapter 25 Another Loan Program, Another Fraud 245 Chapter 26 The Smell of Politics 255 Chapter 27 Insiders Getting the Money Out 265 Part Five: Greenlight Was Right ... Carry On Chapter 28 Charges and Denials 275 Chapter 29 Charges and Admissions 283 Chapter 30 Late Innings 297 Chapter 31 The SEC Finds a Spot under the Rug 311 Chapter 32 A Garden of Weeds 319 Chapter 33 A Conviction, a Hearing, and a Dismissal 331 Chapter 34 Blind Men, Elephants, Möbius Strips, and Moral Hazards 351 Part Six: Epilogue Chapter 35 Looking Back: As the Story Continued 359 Chapter 36 The Lehman Brothers Saga 361 Chapter 37 If They Asked Me, I Could Write a Book 367 Chapter 38 Just Put Your Lips Together and Blow 377 Chapter 39 Some Final Words to and from the SEC 387 Chapter 40 The Last Word 397 Glossary 401 Acknowledgments 407 About the Author 409 Index 411
£13.50
John Wiley & Sons Inc Strategic Project Portfolio Management
Book SynopsisLead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects. Providing executive-level guidance to build a powerful and efficient process from initial adoption to portfolio alignment, this essential resource contains case studies from small to global multinational organizations, arming you with the insights to ensure your strategic projects are given the resources they need to deliver business impact. This important guide Shows executives how to align their projects and processes with their business strategy for compelling competitive advantage Provides cases from best in class organizations, showing how they were able to achieve results by using processes outlined in the book Reveals how technology is the kTable of ContentsMicrosoft Series Foreword vii Preface ix Acknowledgments xiii Introduction xv Chapter 1 Obtaining the Best Ideas 1 Chapter 2 Selecting Impactful Projects 21 Chapter 3 The Importance of Planning 39 Chapter 4 Improving Cost Performance 55 Chapter 5 Ten Things to Do 69 Chapter 6 Best Practices 81 Chapter 7 Ten Things to Avoid 95 Chapter 8 Communications 105 Chapter 9 Identifying Organizational Bottlenecks 117 Chapter 10 People, the Key Element 127 Chapter 11 Toward Adaptive Project Management 141 Chapter 12 The Future of Strategic Portfolio Management 153 Conclusion 167 Index 173
£28.80
John Wiley & Sons Inc The Loudest Duck
Book SynopsisFrom squeaky wheels to loud ducks, this book will help you to understand and accept differences at work This business fable offers readers an alternate view of diversity through the use of practical stories and cultural anecdotes.Table of ContentsAcknowledgments xv Introduction xi Chapter 1 Beware of Noah’s Ark 1 Objections to Diversity 26 Chapter 2 The Elephant and the Mouse 31 Combining Forces 41 Point of View 46 Chapter 3 Tell Your Grandma to Go Home 49 Necessary but Not Sufficient 52 Preconceived Notions Have Roots 54 Chapter 4 What’s Easy for You Is Hard for Me and How to Navigate the Differences 65 Getting Noticed in Noah’s Ark 67 Getting Out of Your Own Comfort Zone 72 Critical Feedback 83 Who Apologizes and Who Interrupts 91 Mentoring 94 Chapter 5 Unwritten Rules 99 Subtle Inequities 103 Chapter 6 We Hire for Difference and Fire Because They Are Not the Same 113 The Danger of Unconscious Thinking, Speaking, and Acting 113 Chapter 7 The Tools in Your Toolbox 135 Think about the People on Your Team 139 Learn to Recognize Other People’s “Grandmas” 140 Fair and Equal with Access, Knowledge, and Feedback 142 Be Careful with Your Words, and How You Interpret the Words of Others 144 The Silent Have Something to Say 146 Results Should Be the Determinant 147 Conclusion 148 References 151 Index 157
£16.20
John Wiley & Sons Inc Warren Buffett on Business
Book SynopsisThe proven business principles of Warren Buffett Warren Buffett is one of the most admired and prolific investors and managers in corporate America. Warren Buffett on Business is a timeless guide to strategies that can help you run a successful business. This book is a one-of-a-kind collection of Buffett''s letters to the shareholders of Berkshire Hathaway written over the past few decades, and in a clear, simple style distills the basic principles of sound business practices. Through Buffett''s own remarkable words, this practical management handbook shares valuable insights on communicating with, and treating employees and shareholders fairly; responsible corporate governance; ethical behavior; patience and perseverance; admitting mistakes; and having a passion for work. Contains priceless pearls of business and management wisdom, woven into a delightful narrative Designed in an accessible manner and organized by business and managTable of ContentsAcknowledgments ix Introduction xi Chapter 1 Shareholders as Partners 1 "Although our form is corporate, our attitude is partnership." Chapter 2 Corporate Culture 5 "It takes 20 years to build a reputation and fi ve minutes to ruin it. If you think about that, you'll do things differently." Chapter 3 Corporate Governance 15 "At Berkshire, board members travel the same road as shareholders." Chapter 4 Berkshire Managers 29 "They love their businesses, they think like owners, and they exude integrity and ability." Chapter 5 Communication 33 "As managers, Charlie and I want to give to our owners the financial information and commentary we would wish to receive if our positions were reversed." Chapter 6 Acquisition of Nebraska Furniture Mart 43 "We gave Mrs. B a check for $55 million and she gave us her word. That made for an even exchange." Chapter 7 Acquisition of GEICO 51 "The security I like best" Chapter 8 Acquisition of General Reinsurance 57 "Long ago, Mark Twain said: 'A man who tries to carry a cat home by its tail will learn a lesson that can be learned in no other way.' If Twain were around now, he might try winding up a derivatives business. After a few days, he would opt for cats." Chapter 9 The Assessment and Management of Risk 71 "Don't think, however, that we have lost our appetite for risk. We remain prepared to lose $6 billion in a single event, if we have been paid appropriately for assuming that risk." Chapter 10 Executive Compensation 77 "At Berkshire . . . I am a one man compensation committee who determines the salaries for the CEOs of around 40 significant operating businesses. How much time does this aspect of my job take? Virtually none. How many CEOs have voluntarily left us for other jobs in our 42-year history? Precisely none." Chapter 11 Time Management 83 "When my mother got to be eighty the most important thing in how long you live is how long your parents live. I got her an exercise bike, put her on a strict diet, and she's just piling up the years for me." Chapter 12 How to Manage a Crisis 87 ". . . I will attempt to do it in the manner of a fellow that has never met a lawyer." Chapter 13 Management Principles and Practices 99 "Simple, old and few." Chapter 14 Executive Behavior 131 "Many CEOs attain their positions because they possess an abundance of animal spirits and egos. . . . When such a CEO is encouraged by his advisors to make deals, he responds such as would a teenage boy who is encouraged by his father to have a normal sex life. It's not a push he needs." Chapter 15 Mistakes I've Made 141 "I can look back on every year in terms of mistakes I've made. The dumbest mistake I ever made was, will probably be in the future." Chapter 16 Personal Investing 151 "Your goal as an investor should simply be to purchase, at a rational price, a part interest in an easily understandable business whose earnings are virtually certain to be higher fi ve, ten, and fi fteen years from now." Chapter 17 Buffett, the Teacher 165 "If I talk to 50–60 year olds, basically they want to be entertained by my predictions and if I talk to 20 year olds or even 25 year olds, they ask me the questions on their minds. . . . The idea is that they listen and you may change some lives." Chapter 18 Humor and Stories 175 "In the words of the prophet Mae West: too much of a good thing is wonderful." Appendix A Warren E. Buffett, A Chronological History 181 Appendix B Berkshire Hathaway Inc., An Owner's Manual, Owner-Related Business Principles, January 1999 189 Appendix C Berkshire Hathaway Inc., Code of Business Conduct and Ethics 201 Appendix D July 23, 2008, Memo to Berkshire Hathaway Managers 209 Appendix E Berkshire Hathaway Inc., Corporate Governance Guidelines, as Amended on February 27, 2006 213 Appendix F Intrinsic Value 219 Appendix G The Superinvestors of Graham-and-Doddsville 223 Appendix H Berkshire's Corporate Performance versus the S&P 500 237 Appendix I Berkshire Hathaway Common Stock—Year-End Stock Prices 241 Notes 243 About the Author 259
£17.09
John Wiley & Sons Inc Most Successful Small Business
Book SynopsisBest-selling author and small business expert, Michael Gerber, helps entrepreneurs at the start-up phase As statistics tell us, most of the entrepreneurs who go out on their own to start a business will fail. Implementing Gerber's 10 step method is what will ultimately decide the success and longevity of a business.Table of ContentsForeword By Rabbi Levi Cunin xiv A Brief Introduction xix Chapter 1 The First Principle 1 Chapter 2 The Second Principle 12 Chapter 3 The Third Principle 24 Chapter 4 The Fourth Principle 48 Chapter 5 The Fifth Principle 62 Chapter 6 The Sixth Principle 82 Chapter 7 The Seventh Principle 98 Chapter 8 The Eighth Principle 108 Chapter 9 The Ninth Principle 122 Chapter 10 The Tenth Principle 130 Epilogue Concerning Success 144 An Invitation from the Author 153 Resources 155
£17.09
John Wiley & Sons Inc The EMyth Attorney
Book SynopsisThe complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective.Table of ContentsA Word About This Book ix A Note from Robert and Sandy xi Preface xv Acknowledgments xix Introduction xxi Chapter 1: The Story of Edward and Abigail 1 Chapter 2: The Story of You and Yours 9 Chapter 3: On the Subject of Money 15 Chapter 4: Your Money or Your Life? 27 Chapter 5: On the Subject of Planning 35 Chapter 6: Plotting Your Course 47 Chapter 7: On the Subject of Management 57 Chapter 8: Managing the Unmanageable 63 Chapter 9: On the Subject of People 69 Chapter 10: People Needing People 75 Chapter 11: On the Subject of Associates 83 Chapter 12: The Lawyer’s View 87 Chapter 13: On the Subject of Estimating 91 Chapter 14: Billing and Certainty 97 Chapter 15: On the Subject of Clients 103 Chapter 16: Your Client Loves You, He Loves You Not 111 Chapter 17: On the Subject of Growth 117 Chapter 18: Growth 121 Chapter 19: On the Subject of Change 127 Chapter 20: The Gift of Change 137 Chapter 21: On the Subject of Time 143 Chapter 22: What Time Do You Have? 149 Chapter 23: On the Subject of Work 155 Chapter 24: The Reason Behind the Work 159 Chapter 25: On the Subject of Taking Action 163 Chapter 26: Taking Action 169 Afterword 177
£17.85
John Wiley & Sons Inc The Key The Missing Secret for Attracting
Book SynopsisPaperback release of the bestselling hardcover edition! Following hot on the heels of multi-million selling book phenomenon The Secret , The Key (written by bestselling author Joe Vitale) reveals the ultimate secret of attracting wealth, health, success, happiness and anything else someone wants from life.Table of ContentsThe Optimist Creed—Christian D. Larson. Foreword—Bob Proctor. Acknowledgments. Part One: The Key. The Missing Secret. The Key. How the Universe Works. How Law of Attraction. No Loopholes. Is Action Always Necessary? How to Attract a Million Dollars. Why Material Things? Your Threshold of Deservingness. Expect Miracles. Think Bigger! Part Two: The Methods. Clearing Method #1: You Are Here. Clearing Method #2: Opting to Change Inner Beliefs. Clearing Method #3: Unraveling Your Thoughts. Clearing Method #4: Hypnotic Stories. Clearing Method #5: I Love You. Clearing Method #6: Tap-Dancing Your Troubles Away. Clearing Method #7: Nevillize It. Clearing Method #8: Please Forgive Me. Clearing Method #9: Your Body Speaks. Clearing Method #10: The Vital Message. Part Three: The Miracles. A Miracles Coaching Q&A: An Excerpt from a Miracles Coaching Teleseminar. Five Insights on Manifesting Money: Excerpts from a Miracles Coaching Teleseminar. What Is Miracles Coaching? Bonus: Emotional Freedom 101: Letting Go of Unwanted Thoughts or Feelings—Peter Michel. Bibliography. About the Author. Special Offer: Who Else Wants a Miracles Coach? Index.
£11.69
John Wiley & Sons Inc DataDriven Marketing
Book SynopsisNAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.Table of ContentsDownloadable ROMI Resources xiii Acknowledgments xvii Introduction xix Part I Essentials 1 Chapter 1 The Marketing Divide: Why 80 Percent of Companies Don’t Make Data-Driven Marketing Decisions—And Those Who Do Are the Leaders 3 The 15 Essential Marketing Metrics 7 Case Examples 9 Marketing Budgets: Key Differences between the Leaders and the Laggards 17 Using Marketing Metrics to Weather Difficult Economic Times 20 The First Step: Defining the Data-Driven Marketing Strategy 22 Chapter Insights 25 Case Examples: Best Buy, Porsche Turbo Cabriolet Launch, DuPont Tyvek NASCAR Chapter 2 Where Do You Start? Overcoming the Five Obstacles to Data-Driven Marketing 26 Overcome Obstacle 1: Getting Started—Focus on Collecting the Right Data and Create Momentum by Scoring an Easy Win 28 Overcome Obstacle 2: Causality—Conduct Small Experiments 33 Overcome Obstacle 3: Lack of Data—Strategies for Obtaining Customer Data 35 Overcome Obstacle 4: Resources and Tools—Build the Infrastructure for Data-Driven Marketing 39 Overcome Obstacle 5: People and Change—Create a Data-Driven Marketing Culture 44 A Road Map for Implementing Data-Driven Marketing 49 Chapter Insights 51 Case Examples: Royal Bank of Canada, Walgreens, Continental Airlines, Harrah’s Entertainment Chapter 3 The 10 Classical Marketing Metrics 52 Linking Marketing Activities to Metrics 53 A Balanced Scorecard for Marketing 62 Facing the B2B Measurement Challenge 67 Chapter Insights 71 Case Examples: MasterCard FIFA Sponsorship, Microsoft OEM Comarketing Part II 15 Metrics to Radically Improve Marketing Performance 73 Chapter 4 The Five Essential Nonfinancial Metrics: #1—Brand Awareness, #2—Test-Drive, #3—Churn, #4—Customer Satisfaction (CSAT), and #5—Take Rate 75 Shaping Perception: Metric #1—Brand Awareness 75 Comparative Marketing: Metric #2—Test-Drive 87 Loyalty Marketing: Metric #3—Churn 91 Customer Satisfaction: Metric #4—CSAT 96 Campaign Effectiveness: Metric #5—Take Rate 99 Chapter Insights 103 Case Examples: Philips Consumer Lifestyles, Navistar America’s Greenest School, Porsche First Mile, Intel, Ray-Ban, Lexus, Dental Care Partners, DSW Shoe Warehouse Downloadable Excel Templates: Churn, Take Rate Chapter 5 Show Me the ROI! The Four Essential Financial Metrics: #6—Profit, #7—Net Present Value (NPV), #8—Internal Rate of Return (IRR), and #9—Payback 104 Metric #6: Profit 105 Finance for Marketing Managers: Metrics #7—NPV, #8—IRR, and #9—Payback Defined 106 Return on Marketing Investment (ROMI) Framework for Management Decisions 115 ROMI for Sports Sponsorship 119 ROMI for a New Product Launch 122 Stress-Test the Numbers: Sensitivity Analysis 129 Chapter Insights 133 Case Examples: Sports Sponsorship and Web New Product Launch ROMI (Disguised) Downloadable Excel Templates: NPV, IRR, Payback, Campaign ROI, Sports Sponsorship ROI, New Product Launch ROI, Table Function Sensitivity Analysis, Monte Carlo Analysis Chapter 6 All Customers Are Not Equal: Metric #10—Customer Lifetime Value (CLTV) 134 Metric #10—Customer Value Defined 135 The New Marketing Strategy: Value-Based Marketing 138 Balancing Short- and Long-Term Customer Profitability 146 Customer Life Cycle Management 151 Chapter Insights 154 Case Examples: Sainsbury’s, 3M, Continental Airlines, Royal Bank of Canada, Carnival Cruise Lines Downloadable Excel Template: Customer Lifetime Value Chapter 7 From Clicks to Value with Internet Marketing Metrics: #11—Cost per Click (CPC), #12—Transaction Conversion Rate (TCR), #13—Return on Ad Dollars Spent (ROA), #14—Bounce Rate, and #15—Word of Mouth (WOM) 156 CPC versus CPM: Optimizing Metric #11—CPC Is the Google Innovation 157 Optimizing Sponsored Search: Metrics #12—TCR and #13—ROA 159 How Good Is Your Web Site? Metric #14—Bounce Rate 168 Changing the Internet Search Marketing Game with Attribution Modeling 172 Beyond SEM: Internet Display Advertising Impact 176 Hypertargeting Display Advertising in Social Media 178 Metric #15—Word of Mouth (WOM) Social Media Marketing Engagement 181 Chapter Insights 186 Case Examples: Google, Air France, Opinmind, Meteor Solutions, Palm Centro, Capcom Resident Evil 5 Downloadable Excel Templates: Search Engine Marketing Metrics (CPC, CTR, TCR, Take Rate, ROA), Air France Click Data, Google ROA Impact, Bounce Rate, Word of Mouth (WOM) Part III The Next Level 187 Chapter 8 Agile Marketing: Using Near-Time Data to Improve Performance by a Factor of Five or More 189 If You Are Going to Fail, Fail Fast 190 Design for Measurement 196 Chapter Insights 200 Case Examples: Microsoft Security Guidance, DuPont Performance Alliance Chapter 9 Wow, That Product Is Exactly What I Need! The Three Essential Approaches to Analytic Marketing 201 The First Essential Approach to Analytic Marketing: Propensity Modeling 202 The Second Essential Approach to Analytic Marketing: Market Basket Analysis 206 The Third Essential Approach to Analytic Marketing: Decision Trees 207 Timing Is Everything: Event-Driven Marketing Case Examples 214 The Business Case for Analytic Marketing 218 Chapter Insights 220 Case Examples: Meredith, EarthLink, DIRECTV, National Australia Bank, Ping Golf Downloadable Excel Template: Analytic Marketing ROI Downloadable SAS File: EarthLink Retention Marketing Chapter 10 What’s It Going to Take? Infrastructure for Data-Driven Marketing 222 Which Data Do You Really Need? 223 Do You Need to Build a Ranch House or Empire State Building Infrastructure? 225 Requirement Complexity 229 Should You Forklift or Rearchitect Data in the Enterprise Data Warehouse? 233 What We Know Can and Will Go Wrong (If You Don’t Watch Out!) 234 Harrah’s Entertainment: Creating the Data-Driven Marketing Infrastructure Portfolio 237 Chapter Insights 246 Case Example: Harrah’s Entertainment Chapter 11 Marketing Budgets, Technology, and Core Processes: Key Differences between the Leaders and the Laggards 247 Marketing Campaign Management: The State of the Industry 249 Research: Marketing Processes, Technology, and the Link to Firm Performance 252 B2B versus B2C Investment Portfolio Mixes: Leaders versus Laggards 256 Overcoming the Four Barriers to Professionalizing Marketing Processes 260 Upgrading Marketing Campaign Management Processes: A Three-Phased Approach 262 Lessons Learned from the Research: Complexity Requires Governance 266 The Creative X-Factor 268 Tying It All Together 271 Chapter Insights 272 Case Examples: Blendtec Viral Marketing, Nissan Qashqai New Product Launch Appendix For Instructors How to Use This Book to Teach Data-Driven Marketing 275 Notes 279 Index 285
£20.40
John Wiley & Sons Inc Hot Commodities
Book SynopsisPraise for Jim Rogers and Adventure Capitalist [Jim Rogers is] the Indiana Jones of finance. Time Rogers has a knack for storytelling and drawing the reader in. You'll finish this book feeling as though you, too, have spun around the globe. USA Today A terrific read.Table of ContentsIntroduction. 1. The Next New Thing Is - Things. 2. But.... 3. Stepping up to Commodities. 4. Stepping into the Commodities Market. 5. Notes from the Wild, Wild East. 6. Goodbye, Cheap Oil. 7. Gold - Mystique vs. Fundamentals. 8. A Heavy Metal with the Potential to be a High Flyer. 9. Searching for the Next Sugar High. 10. Can Coffee Perk Up? Conclusion. Appendix. Index. About the Author.
£15.29
John Wiley & Sons Inc Critical Marketing
Book SynopsisCritical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives. Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.Table of ContentsAcknowledgements xi Chapter 1 Critical Marketing: A Limit Attitude 1 Mark Tadajewski and Douglas Brownlie Chapter 2 Rethinking the Development of Marketing 29 Mark Tadajewski and Douglas Brownlie Chapter 3 Prejudice V. Marketing? An Examination of some Historical Sources 33 Donald F. Dixon Chapter 4 Early Development of the Philosophy of Marketing Thought 45 D.G. Brian Jones and David D. Monieson Chapter 5 Consumer Sovereignty, Democracy, and the Marketing Concept: A Macromarketing Perspective 67 Donald F. Dixon Chapter 6 Critical Reflections on Consumer Research 85 Mark Tadajewski and Douglas Brownlie Chapter 7 Remembering Motivation Research: Toward an Alternative Genealogy of Interpretive Consumer Research 91 Mark Tadajewski Chapter 8 Evolution, Biology and Consumer Research: What Darwin Knew that We’ve Forgotten 131 Elizabeth C. Hirschman Chapter 9 Ethnopsychology: A Return to Reason in Consumer Behaviour 157 John O’Shaughnessy Chapter 10 Marketing and Society 183 Mark Tadajewski and Douglas Brownlie Chapter 11 Marketing, the Consumer Society and Hedonism 187 John O’Shaughnessy and Nicholas Jackson O’Shaughnessy Chapter 12 Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide 211 Terrence H. Witkowski Chapter 13 On Negotiating the Market? 245 Mark Tadajewski and Douglas Brownlie Chapter 14 Sustainable Marketing 253 Ynte K. van Dam and Paul A.C. Apeldoorn Chapter 15 An Ecofeminist Analysis of Environmentally Sensitive Women Using Qualitative Methodology: The Emancipatory Potential of an Ecological Life 271 Susan Dobscha and Julie L. Ozanne Chapter 16 Past Postmodernism? 301 Mark Tadajewski and Douglas Brownlie Chapter 17 Introspection as Critical Marketing Thought, Critical Marketing Thought as Introspection 311 Stephen J. Gould Chapter 18 The Function of Cultural Studies in Marketing: A New Administrative Science? 329 Adam Arvidsson Chapter 19 Thinking through Theory: Materialising the Oppositional Imagination 345 Pauline Maclaran and Lorna Stevens Chapter 20 Postcolonialism and Marketing 363 Gavin Jack Index 385
£38.24
John Wiley & Sons Inc Risk Analysis
Book SynopsisThis book concerns itself with the quantification of risk, the modeling of identified risks and how to make decisions from those models. Quantitative risk analysis (QRA) using Monte Carlo simulation offers a powerful and precise method for dealing with the uncertainty and variability of a problem. By providing the building blocks the author guides the reader through the necessary steps to produce an accurate risk analysis model and offers general and specific techniques to cope with most modeling problems. A wide range of solved problems is used to illustrate these techniques and how they can be used together to solve otherwise complex problems.Table of ContentsPreface. Part 1: Introduction. 1. Why do a risk analysis? 1.1. Moving on from “What If” Scenarios. 1.2. The Risk Analysis Process. 1.3. Risk Management Options. 1.4. Evaluating Risk Management Options. 1.5. Inefficiencies in Transferring Risks to Others. 1.6. Risk Registers. 2. Planning a risk analysis. 2.1. Questions and Motives. 2.2. Determine the Assumptions that are Acceptable or Required. 2.3. Time and Timing. 2.4. You’ll Need a Good Risk Analyst or Team. 3. The quality of a risk analysis. 3.1. The Reasons Why a Risk Analysis can be Terrible. 3.2. Communicating the Quality of Data Used in a Risk Analysis. 3.3. Level of Criticality. 3.4. The Biggest Uncertainty in a Risk Analysis. 3.5. Iterate. 4. Choice of model structure. 4.1. Software Tools and the Models they Build. 4.2. Calculation Methods. 4.3. Uncertainty and Variability. 4.4. How Monte Carlo Simulation Works. 4.5. Simulation Modelling. 5. Understanding and using the results of a risk analysis. 5.1. Writing a Risk Analysis Report. 5.2. Explaining a Model’s Assumptions. 5.3. Graphical Presentation of a Model’s Results. 5.4. Statistical Methods of Analysing Results. Part 2: Introduction. 6. Probability mathematics and simulation. 6.1. Probability Distribution Equations. 6.2. The Definition of “Probability”. 6.3. Probability Rules. 6.4. Statistical Measures. 7. Building and running a model. 7.1. Model Design and Scope. 7.2. Building Models that are Easy to Check and Modify. 7.3. Building Models that are Efficient. 7.4. Most Common Modelling Errors. 8. Some basic random processes. 8.1. Introduction. 8.2. The Binomial Process. 8.3. The Poisson Process. 8.4. The Hypergeometric Process. 8.5. Central Limit Theorem. 8.6. Renewal Processes. 8.7. Mixture Distributions. 8.8. Martingales. 8.9. Miscellaneous Example. 9. Data and statistics. 9.1. Classical Statistics. 9.2. Bayesian Inference. 9.3. The Bootstrap. 9.4. Maximum Entropy Principle. 9.5. Which Technique Should You Use? 9.6. Adding uncertainty in Simple Linear Least-Squares Regression Analysis. 10. Fitting distributions to data. 10.1. Analysing the Properties of the Observed Data. 10.2. Fitting a Non-Parametric Distribution to the Observed Data. 10.3. Fitting a First-Order Parametric Distribution to Observed Data. 10.4. Fitting a Second-Order Parametric Distribution to Observed Data. 11. Sums of random variables. 11.1. The Basic Problem. 11.2. Aggregate Distributions. 12. Forecasting with uncertainty. 12.1. The Properties of a Time Series Forecast. 12.2. Common Financial Time Series Models. 12.3. Autoregressive Models. 12.4. Markov Chain Models. 12.5. Birth and Death Models. 12.6. Time Series Projection of Events Occurring Randomly in Time. 12.7. Time Series Models with Leading Indicators. 12.8. Comparing Forecasting Fits for Different Models. 12.9. Long-Term Forecasting. 13. Modelling correlation and dependencies. 13.1. Introduction. 13.2. Rank Order Correlation. 13.3. Copulas. 13.4. The Envelope Method. 13.5. Multiple Correlation Using a Look-Up Table. 14. Eliciting from expert opinion. 14.1. Introduction. 14.2. Sources of Error in Subjective Estimation. 14.3. Modelling Techniques. 14.4. Calibrating Subject Matter Experts. 14.5. Conducting a Brainstorming Session. 14.6. Conducting the Interview. 15. Testing and modelling causal relationships. 15.1. Campylobacter Example. 15.2. Types of Model to Analyse Data. 15.3. From Risk Factors to Causes. 15.4. Evaluating Evidence. 15.5. The Limits of Causal Arguments. 15.6. An Example of a Qualitative Causal Analysis. 15.7. Is Causal Analysis Essential? 16. Optimisation in risk analysis. 16.1. Introduction. 16.2. Optimisation Methods. 16.3. Risk Analysis Modelling and Optimisation. 16.4. Working Example: Optimal Allocation of Mineral Pots. 17. Checking and validating a model. 17.1. Spreadsheet Model Errors. 17.2. Checking Model Behaviour. 17.3. Comparing Predictions Against Reality. 18. Discounted cashflow modelling. 18.1. Useful Time Series Models of Sales and Market Size. 18.2. Summing Random Variables. 18.3. Summing Variable Margins on Variable Revenues. 18.4. Financial Measures in Risk Analysis. 19. Project risk analysis. 19.1. Cost Risk Analysis. 19.2. Schedule Risk Analysis. 19.3. Portfolios of risks. 19.4. Cascading Risks. 20. Insurance and finance risk analysis modelling. 20.1. Operational Risk Modelling. 20.2. Credit Risk. 20.3. Credit Ratings and Markov Chain Models. 20.4. Other Areas of Financial Risk. 20.5. Measures of Risk. 20.6. Term Life Insurance. 20.7. Accident Insurance. 20.8. Modelling a Correlated Insurance Portfolio. 20.9. Modelling Extremes. 20.10. Premium Calculations. 21. Microbial food safety risk assessment. 21.1. Growth and Attenuation Models. 21.2. Dose–Response Models. 21.3. Is Monte Carlo Simulation the Right Approach? 21.4. Some Model Simplifications. 22. Animal import risk assessment. 22.1. Testing for an Infected Animal. 22.2. Estimating True Prevalence in a Population. 22.3. Importing Problems. 22.4. Confidence of Detecting an Infected Group. 22.5. Miscellaneous Animal Health and Food Safety Problems. I. Guide for lecturers. II. About ModelRisk. III. A compendium of distributions. III.1. Discrete and Continuous Distributions. III.2. Bounded and Unbounded Distributions. III.3. Parametric and Non-Parametric Distributions. III.4. Univariate and Multivariate Distributions. III.5. Lists of Applications and the Most Useful Distributions. III.6. How to Read Probability Distribution Equations. III.7. The Distributions. III.8. Introduction to Creating Your Own Distributions. III.9. Approximation of One Distribution with Another. III.10. Recursive Formulae for Discrete Distributions. III.11. A Visual Observation On The Behaviour Of Distributions. IV. Further reading. V. Vose Consulting. References. Index.
£99.86
John Wiley & Sons Inc Property Investing AllInOne For Dummies
Book SynopsisWhether you are renting out part of your home, or investing in a property, this guide to the constantly changing market and its laws will prove to be invaluable. Whether you've inherited a home you now need to rent or you're aiming to become a property tycoon, this friendly guide is your road map to success.Table of ContentsIntroduction 1 Book I: Housebuying Basics and the Law 7 Chapter 1: Step One: Getting the Most from Viewings 9 Chapter 2: Making an Offer 19 Chapter 3: Going, Going, Gone: Buying Property at Auction 37 Chapter 4: Conveyancing for Buyers and Sellers in England, Wales, and Northern Ireland 49 Chapter 5: Buying a House in Scotland 69 Chapter 6: Researching European Markets 81 Book II: Finance, Tax, and How to Organise Them 97 Chapter 1: Getting a Mortgage 99 Chapter 2: Financing with a Buy-to-Let Mortgage 129 Chapter 3: Saving Tax on Your Bricks-and-Mortar 139 Chapter 4: Using a Company to Hold Your Property 151 Chapter 5: Recordkeeping and Financial Management 157 Chapter 6: Financing Abroad 165 Book III: Renovating a Property 175 Chapter 1: Renovating Wrecks: Property In Need of Work 177 Chapter 2: Dealing with Damp 189 Chapter 3: Installing Kitchen Cabinets 195 Chapter 4: Installing Worktops and Sinks 209 Chapter 5: Out on the Tiles: Tiling in Kitchens and Bathrooms 231 Chapter 6: Heating, Ventilating, and Insulating Your Property 237 Chapter 7: Flooring: Keeping a Leg Up on Foot Traffic 245 Chapter 8: Painting and Finishing 269 Book IV: Becoming a Buy-to-Let Landlord 287 Chapter 1: Decision Time: Managing Yourself or Hiring an Agent? 289 Chapter 2: Preparing a Property for Tenants 301 Chapter 3: The Big Three: Rent, Deposits, and Tenancy Agreements 315 Chapter 4: Advertising and Showing Your Property 333 Chapter 5: Safety, Security, and Insurance 369 Book V: Managing a Tenancy 387 Chapter 1: Selecting and Screening Your Tenants 389 Chapter 2: Moving in Your Tenant 415 Chapter 3: Collecting and Increasing Rent 441 Chapter 4: Sweet and Sour: Keeping Good Tenants and Dealing with Problem Ones 453 Chapter 5: Moving Out Tenants 467 Book VI: Selling Up at a Profit 483 Chapter 1: Selling with a Pro: Getting the Most from Estate Agents 485 Chapter 2: Going It Alone: Selling Your Property Privately 495 Chapter 3: Creating the Right Impression 515 Chapter 4: Negotiating a Successful Sale 523 Chapter 5: Selling in Scotland 535 Index 545
£19.54
John Wiley & Sons Inc Personal Finance and Investing AllinOne For
Book SynopsisProviding a one-stop shop for every aspect of your money management, Personal Finance and Investing All-in-One For Dummies is the perfect guide to getting the most from your money.Trade Review"…caters for the absolute novice in a one-step-at-a-time way..." (Good Book Guide, August 2007) "...an excellent one stop reference...If you're looking for a handy guide to sort out your finances, this is for you." (Pensions World, November 2007)Table of ContentsIntroduction 1 Book I: Organising Your Finances and Dealing with Debt 7 Chapter 1: Figuring Out Financial Goals, Financial Budgets, and Financial Advisers 9 Chapter 2: Choosing the Best Current Account for You 27 Chapter 3: Covering Yourself with Insurance 37 Chapter 4: Tackling Your Overdraft and Other Credit Nasties 51 Chapter 5: Choosing a Credit Card 71 Chapter 6: Weighing Up Personal Loans 83 Book II: Paying Less Tax 95 Chapter 1: Understanding Tax Basics 97 Chapter 2: Dealing with Self Assessment 111 Chapter 3: Taxing Family Situations 125 Chapter 4: Understanding Tax When You Work for Someone Else 145 Chapter 5: Working for Yourself Can Be Less Taxing 171 Chapter 6: Taxing Your Savings and Investments 187 Book III: Building Up Savings and Investments 217 Chapter 1: Squaring Risk and Return 219 Chapter 2: Saving for a Rainy Day 233 Chapter 3: Choosing a Mortgage 243 Chapter 4: Making the Most of Tax-Free Savings and Investments 263 Chapter 5: Delving Into Collective Investments 275 Chapter 6: Scrutinising Shares and Bonds 299 Chapter 7: Investing in Bricks and Mortar 329 Chapter 8: Making Exotic Investments 343 Book IV: Retiring Wealthy 355 Chapter 1: Planning for a Wealthy Retirement 357 Chapter 2: Making the Most of State and Workplace Pensions 369 Chapter 3: Picking Through Personal Pensions 395 Chapter 4: Taking Control with a Sipp 409 Chapter 5: Working with Your Pension 419 Chapter 6: Using Property for Retirement 439 Book V: Protecting Your Wealth for the Next Generation 449 Chapter 1: Working Out Why to Write a Will 451 Chapter 2: Deciding Who Gets What 467 Chapter 3: Choosing the Right People to Follow Your Wishes 485 Chapter 4: Dealing with Inheritance Tax 501 Chapter 5: Understanding Trusts 527 Chapter 6: Grasping the Basics of the Probate Process 553 Index 563
£19.54
John Wiley & Sons Inc Behavioural Investing
Book SynopsisBehavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour.Trade Review"It is quite simply the best and most comprehensive treatment of the subject to date." (Financial Times, Monday 3rd December 2007) "The Year's most exhaustive, and often entertaining, coverage of the behavioural literature." (Financial Times, Saturday 15th December 2007) "...one of the few 'must read' books on the topic of investing." (The Herald - Glasgow, Saturday 2nd February 2008) "…a fantastic insight into how markets operate… [and] one of the few "must read" on the topic of investing." (The Herald, Sat 2nd February 2008)Table of ContentsPreface xvii Acknowledgments xxi Section I: Common Mistakes and Basic Biases 1 1 Emotion, Neuroscience and Investing: Investors as Dopamine Addicts 3 Spock or McCoy? 5 The Primary of Emotion 5 Emotions: Body or Brain? 6 Emotion: Good, Bad of Both? 7 Self-Control is Like a Muscle 11 Hard-Wired for the Short Term 13 Hard-Wired to Herd 14 Plasticity as Salvation 15 2 Part Man, Part Monkey 17 The Biases We Face 19 Bias #1: I Know Better, Because I Know More 19 The Illusion of Knowledge: More Information Isn’t Better Information 20 Professionals Worse than Chance! 21 The Illusion of Control 22 Bias #2: Big ≠ Important 23 Bias #3: Show Me What I Want to See 23 Bias #4: Heads was Skill, Tails was Bad Luck 24 Bias #5: I Knew it all Along 25 Bias #6: The Irrelevant has Value as Input 25 Bias #7: I Can Make a Judgement Based on What it Looks Like 27 Bias #8: That’s Not the Way I Remember it 28 Bias #9: If you Tell Me it Is So, It Must be True 29 Bias #10: A Loss Isn’t a Loss Until I Take It 30 Conclusions 35 3 Take a Walk on the Wild Side 37 Impact Bias 39 Empathy Gaps 40 Combating the Biases 44 4 Brain Damage, Addicts and Pigeons 47 5 What Do Secretaries’ Dustbins and the Da Vinci Code have in Common? 55 6 The Limits to Learning 63 Self-Attribution Bias: Heads is Skill, Tails is Bad Luck 67 Hindsight Bias: I Knew it All Along 69 Skinner’s Pigeons 71 Illusion of Control 72 Feedback Distortion 73 Conclusions 76 Section II: The Professionals and the Biases 77 7 Behaving Badly 79 The Test 81 The Results 82 Overoptimism 82 Confirmatory Bias 83 Representativeness 84 The Cognitive Reflection Task (CRT) 85 Anchoring 87 Framing 87 Loss Aversion 89 Keynes’s beauty contest 90 Monty Hall Problem 92 Conclusions 94 Section III: The Seven Sins of Fund Management 95 8 A Behavioural Critique 97 Sin city 99 Sin 1: Forecasting (Pride) 99 Sin 2: The Illusion of Knowledge (Gluttony) 100 Sin 3: Meeting Companies (Lust) 100 Sin 4: Thinking You Can Outsmart Everyone Else (Envy) 100 Sin 5: Short Time Horizons and Overtrading (Avarice) 101 Sin 6: Believing Everything You Read (Sloth) 101 Sin 7: Group-Based Decisions (Wrath) 101 Alternative Approaches and Future Directions 102 Sin 1: Forecasting (Pride) 103 9 The Folly of Forecasting: Ignore all Economists, Strategists, & Analysts 105 Overconfidence as a Driver of Poor Forecasting 109 Overconfidence and Experts 110 Why Forecast When the Evidence Shows You Can’t? 114 Unskilled and Unaware 115 Ego Defence Mechanism 115 Why Use Forecasts? 119 Debasing 120 10 What Value Analysts? 123 Sin 2: Illusion of Knowledge (Gluttony) 131 11 The Illusion of Knowledge or Is More Information Better Information? 133 Sin 3: Meeting Companies (Lust) 141 12 Why Waste Your Time Listening to Company Management? 143 Managers are Just as Biased as the Rest of Us 145 Confirmatory Bias and Biased Assimilation 148 Obedience to Authority 151 Truth or Lie? 153 Conclusions 157 Sin 4: Thinking You Can Outsmart Everyone Else (Envy) 159 13 Who’s a Pretty Boy Then? Or Beauty Contests, Rationality and Greater Fools 161 Background 163 The Game 163 The Solution 164 The Results 165 A Simple Model of Our Contest 168 Comparison with Other Experiments 170 Learning 173 Conclusions 174 Sin 5: Short Time Horizons and Overtrading (Avarice) 177 14 ADHD, Time Horizons and Underperformance 179 Sin 6: Believing Everything You Read (Sloth) 187 15 The Story is The Thing (or The Allure of Growth) 189 16 Scepticism is Rare or (Descartes vs Spinoza) 197 Cartesian Systems 199 Spinozan Systems 199 Libraries 200 A Testing Structure 200 The Empirical Evidence 200 Strategies to Counteract Naïve Belief 203 Sin 7: Group Decisions (Wrath) 207 17 Are Two Heads Better Than One? 209 Beating the Biases 215 Section IV: Investment Process as Behavioural Defence 217 18 The Tao of Investing 219 Part A: the Behavioral Investor 223 19 Come Out of the Closet (or, Show Me the Alpha) 225 The Alpha 228 The Evolution of the Mutual Fund Industry 229 Characteristics of the Funds 231 The Average and Aggregate Active Share 231 Persistence and Performance 231 Conclusions 233 20 Strange Brew 235 The Long Run 237 Death of Indexing 238 Getting the Long Run Right 238 The Short Run 239 Tactical Asset Allocation 239 Equity Managers 240 Break the Long-Only Constraint 242 Add Breadth 244 Not Just an Excuse for Hedge Funds 245 Truly Alternative Investments 245 Conclusions 246 21 Contrarian or Conformist? 247 22 Painting by Numbers: An Ode to Quant 259 Neurosis or Psychosis? 261 Brain Damage Detection 262 University Admissions 263 Criminal Recidivism 263 Bordeaux Wine 263 Purchasing Managers 264 Meta-Analysis 264 The Good News 267 So Why Not Quant? 268 23 The Perfect Value Investor 271 Trait I: High Concentration In Portfolios 273 Trait II: They Don’t Need to Know Everything, and Don’t Get Caught in the Noise 276 Trait III: A Willingness to Hold Cash 276 Trait IV: Long Time Horizons 277 Trait V: An Acceptance of Bad Years 278 Trait VI: Prepared to Close Funds 278 24 A Blast from the Past 279 The Unheeded Words of Keynes and Graham 281 On the Separation of Speculation and Investment 281 On the Nature of Excess Volatility 282 On the Folly of Forecasting 283 On the Role of Governance and Agency Problems 284 On the Importance (and Pain) of Being a Contrarian 285 On the Flaws of Professional Investors 286 On the Limits to Arbitrage 286 On the Importance of the Long Time Horizon 287 On the Difficulty of Defining Value 288 On the Need to Understand Price Relative to Value 288 On Why Behavioural Errors don’t Cancel Out 289 On Diversification 289 On the Current Juncture 289 On the Margin of Safety 290 On Beta 291 On the Dangers of Overcomplicating 291 On the Use of History 291 25 Why Not Value? The Behavioural Stumbling Blocks 293 Knowledge ≠ Behaviour 295 Loss Aversion 296 Delayed Gratification and Hard-Wiring for the Short Term 297 Social Pain and the Herding Habit 300 Poor Stories 301 Overconfidence 301 Fun 303 No, Honestly I Will Be Good 303 Part B: the Empirical Evidence: Value in All Its Forms 305 26 Bargain Hunter (or It Offers Me Protection) 307 Written with Rui Antunes The Methodology 308 Does Value Work? 309 The Anatomy of Value 310 The Siren of Growth 311 Growth Doesn’t Mean Ignoring Valuation 311 The Disappointing Reality of Growth 313 Analyst Accuracy? 314 Value versus Growth 316 Key points 317 Regional Tables 318 Global 318 USA 320 Europe 323 Japan 325 27 Better Value (or The Dean Was Right!) 329 Written with Rui Antunes 28 The Little Note that Beats the Market 337 Written with Sebastian Lancetti The Methodology and the Data 339 The Results 340 The Little Book Works 340 Value Works 341 EBIT/EV Better than Simple PE 341 Quality Matters for Value 341 Career Defence as an Investment Strategy 342 What About the Long/Short View? 343 The Future for the Little Book 344 Tables and Figures 345 Regional Results 345 29 Improving Returns Using Inside Information 355 Patience is a Virtue 357 Using Inside Information 357 A Hedge Perspective 359 Risk or Mispricing? 359 Evidence for Behavioural Errors 360 Evidence Against the Risk View 361 European Evidence 363 Conclusions 365 30 Just a Little Patience: Part I 367 31 Just a Little Patience: Part II 375 Written with Sebastian Lancetti Value Perspective 377 Growth Perspective 380 Growth and Momentum 381 Value for Growth Investors 382 Value and Momentum 383 Implications 383 32 Sectors, Value and Momentum 387 Value 389 Momentum 389 Sectors: Value or Growth 390 Stocks or Sectors 391 33 Sector-Relative Factors Works Best 395 Written with Andrew Lapthorne Methodology 398 The Results 398 Conclusion 403 34 Cheap Countries Outperform 405 Strategy by Strategy Information 409 Part C: Risk, but Not as We Know It 423 35 CAPM is CRAP (or, The Dead Parrot Lives!) 425 A Brief History of Time 427 CAPM in Practice 427 Why Does CAPM Fail? 431 CAPM Today and Implications 432 36 Risk Managers or Risk Maniacs? 437 37 Risk: Finance’s Favourite Four-Letter Word 445 The Psychology of Risk 447 Risk in Performance Measurement 447 Risk from an Investment Perspective 448 Section V: Bubbles and Behaviour 453 38 The Anatomy of a Bubble 455 Displacement 457 Credit Creation 457 Euphoria 459 Critical Stage/Financial Distress 459 Revulsion 463 39 De-bubbling: Alpha Generation 469 Bubbles in the Laboratory 471 Bubbles in the Field 472 Displacement: The Birth of a Boom 473 Credit Creation: Nurturing the Boom 473 Euphoria 476 Critical Stage/Financial Distress 477 Revulsion 483 Applications 487 Asset Allocation 487 Alpha Generation 488 Balance Sheets 489 Earnings Quality 489 Capital Expenditure 490 Long-Only Funds 491 Summary 491 40 Running with the Devil: A Cynical Bubble 493 The Main Types of Bubble 496 Rational/Near Rational Bubbles 496 Intrinsic Bubbles 498 Fads 499 Informational Bubbles 499 Psychology of Bubbles 500 Composite Bubbles and the De-Bubbling Process 500 Experimental Evidence: Bubble Echoes 503 Market Dynamics and the Investment Dangers of Near Rational Bubbles 503 Conclusions 505 41 Bubble Echoes: The Empirical Evidence 507 Conclusions 516 Section VI: Investment Myth Busters 519 42 Belief Bias and the Zen Investing 521 Belief Bias and the X-System 524 Confidence Isn’t a Proxy for Accuracy 528 Belief Bias and the Zen of Investing 528 43 Dividends Do Matter 529 Conclusions 540 44 Dividends, Repurchases, Earnings and the Coming Slowdown 541 45 Return of the Robber Barons 549 46 The Purgatory of Low Returns 563 47 How Important is the Cycle? 573 48 Have We Really Learnt So Little? 581 49 Some Random Musings on Alternative Assets 587 Hedge Funds 589 Commodities 590 Which Index? 590 Composition of Commodity Futures Returns 591 The Times They are A-Changin’ 591 Conclusions 595 Section VII: Corporate Governance and Ethics 597 50 Abu Ghraib: Lesson from Behavioural Finance and for Corporate Governance 599 Fundamental Attribution Error 601 Zimbardo’s Prison Experiment 602 Milgram: The Man that Shocked the World 604 Conditions that Turn Good People Bad 608 Conclusions 609 51 Doing the Right Thing or the Psychology of Ethics 611 The Ethical Blindspot 613 The Origins of Moral Judgements 614 Examples of Bounded Ethicality and Unconscious Biases 617 Implicit Attitudes (Unconscious Prejudices) 617 In-Group Bias (Bias that Favours Your Own Group) 619 Overclaiming Credit (Bias that Favours You) 620 Conflicts of Interest (Bias that Favours Those Who Can Pay You) 621 Mechanisms Driving Poor Ethical Behaviour 627 Language Euphemisms 628 Slippery Slope 628 Errors in Perceptual Causation 628 Constraints Induced by Representations of the Self 629 Combating Unethical Behaviour 629 52 Unintended Consequences and Choking under Pressure: The Psychology of Incentives 631 Evidence from the Laboratory 635 Evidence from the Field 638 Child Care Centres 638 Blood Donations 638 Football Penalty Kicks 639 Basketball Players 640 Back to the Laboratory 640 Who is Likely to Crack Under Pressure? 641 Conclusions 643 Section VIII: Happiness 645 53 If It Makes You Happy 647 Top 10 653 54 Materialism and the Pursuit of Happiness 655 Aspiration Index 657 Materialism and Happiness: The Evidence 658 Problems of Materialism 660 What to Do? 660 Why Experiences Over Possessions? 663 Conclusions 665 References 667 Index 677
£67.45
John Wiley & Sons Inc The Accidental Investment Banker
Book Synopsis"Entertainingly indiscreet... Knee's talent for wicked pen portraits is put to good use. "--Financial Times Investment bankers used to be known as respectful of their clients, loyal to their firms, and chary of the financial system that allowed them to prosper.Trade Review"…"warts and all" account of the boom and bust of the late 1990s up until the start of this century." (The Wharf, Thursday 16th August 2007) "...a Wall Street soap opera in the vein of Michael Lewis's Liar's Poker about Knee's time at Morgan Stanley and Goldman Sachs." (Financial Times, Saturday 25th August 2007) “an unusually candid view” (Reuters, Wednesday 5th September 2007) "…this is a compelling read for both navel-gazing corporate financiers and voyeurs of the City and Wall Street." (CPO Agenda, Autumn 2007) "really a great read...will go down as one of the great books on investment banking, just like Liar's Poker" (City AM Podcast, Wednesday 19th December 2007) "Easy enough to understand for even someone outside the industry" (Gulf Business, March 2008) “…candid view of some of the big Wall Street firms, especially Goldman Sachs and Morgan Stanley.” (Breakingviews.com , Wednesday 16th April 2008)Table of Contents1 A Chicken in Every Pot 2 The Accidental Investment Banker 3 An Empire on It's Own 4 "Let's Ask Sidney Weinberg" 5 What Investment Bankers Really Do 6 The Culture of M&A 7 The Rise of John Thornton 8 The House of Morgan 9 Cracks in the Façade 10 Drama of the Gifted Banker 11 Take a Walk on the Buy-Side 12 "Save the Red Carpet for the talent" 13 View from the Top 14 The Myth of Meritocracy 15 King of the SLC's 16 The Long Goodbye
£11.70
John Wiley & Sons Inc The Essential Management Toolbox
Book SynopsisA must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in totwenty recognisable skills sectors within management consultancy fields and specialisms. The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilised across the whole range of organisational sectors, both private and public. The purpose is not to short cut formal learning, but to provide easy access to a toolbox' of tried and tested management approaches through a collection of models, tools and occasional brief notes which consultants, managers and scholars can use in a practical way.Trade Review"A must-have for all practising and aspiring consultants and strategists". (Government Opportunities, March 2008)Table of ContentsForeword ix Introduction xi Acknowledgements xv 1 Business Planning 1 2 Change Management 13 3 Customer Relationship Management 45 4 Decision Making and Problem Resolution 55 5 Financial Management 83 6 International Management 93 7 Marketing Management 103 8 Organizational Development 125 9 People-Focused Performance Management 139 10 Process Improvement 173 11 Product Management 183 12 Project Management 195 13 Quality Management 211 14 Risk Management 227 15 Strategic Management 243 16 Supply Chain Management 263 17 Time Management 287 18 Undertaking Research 301 19 Working as a Management Consultant 311 20 Workshop Facilitation 333 References 349 Index 355
£25.64
John Wiley & Sons Inc Investments
Book SynopsisBased on class-tested material, this book is an excellent introduction to global financial markets. The authors link theory and real world issues in their coverage of equity, bond and FX strategies including methods such as chartism, neural networks and chaos theory. Raising funds in the money markets and via equity and debt securities, as well as dividend and merger policy provide further practical illustrations of theoretical ideas. Futures, options and swaps and their use in speculation, hedging and arbitrage are also examined. The authors include a vast array of pedagogy, including chapter objectives summaries; end of chapter exercises; numerous real-world examples and case vignettes; Excel spreadsheets providing simulations for the reader; a glossary of terms; clear, simple and consistent mathematical notation.Table of ContentsPreface ix List of Symbols and Abbreviations xv Part 1: Financial Markets Chapter 1 Markets and Players 3 Chapter 2 Raising Finance 19 Chapter 3 Financial Instruments 39 Chapter 4 Trading Securities 63 Chapter 5 Investment Companies 73 Part 2: Valuation Chapter 6 Valuation Techniques 85 Chapter 7 Cost of Capital 109 Chapter 8 Valuing Firms 125 Part 3: Asset Returns and Portfolio Theory Chapter 9 Measuring Asset Returns 153 Chapter 10 Portfolio Theory 189 Chapter 11 International Portfolio Diversification 221 Chapter 12 Single-Index Model 239 Chapter 13 CAPM and APT 265 Part 4: Equity Markets Chapter 14 Stock Valuation and the EMH 291 Chapter 15 Behavioural Finance and Anomalies 317 Chapter 16 Predicting Stock Returns 337 Chapter 17 Technical Trading Rules 353 Part 5: Foreign Exchange Market Chapter 18 Spot and Forward Markets 379 Part 6: Fixed-Income Markets Chapter 19 Money Markets 417 Chapter 20 Bond Markets 439 Chapter 21 Term Structure of Interest Rates 465 Chapter 22 Bond Market Strategies 481 Part 7: Derivatives Chapter 23 Derivative Securities 507 Chapter 24 Futures Markets 533 Chapter 25 Options Markets 559 Chapter 26 Options Pricing 589 Chapter 27 Energy and Weather Derivatives 623 Part 8: Portfolio Management Chapter 28 Private Equity 645 Chapter 29 Performance of Mutual Funds 655 Chapter 30 Hedge Funds 675 Chapter 31 Market Risk and Value at Risk 697 Glossary 719 Internet Sites 741 References 745 Index 755
£53.06
John Wiley and Sons Ltd Behind the Cloud
Book SynopsisThe founder of Salesforce. com tells how he created a billion-pound business and, in the process, an entire industry In less than a decade, salesforce. com has grown from a simple idea to the market leader of a new $52 billion industry that it created. Through candid, compelling first person stories, Benioff shows how salesforce.Table of ContentsForeword (Michael Dell, Chairman and CEO of Dell). Introduction. Part 1 The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company. Play #1: Allow Yourself Time to Recharge. Play #2: Have a Big Dream. Play #3: Believe in Yourself. Play #4: Trust a Select Few with Your Idea and Listen to Their Advice. Play #5: Pursue Top Talent as If Your Success Depended on It. Play #6: Sell Your Idea to Skeptics and Respond Calmly to Critics. Play #7: Define Your Values and Culture Up Front. Play #8: Work Only on What Is Important. Play #9: Listen to Your Prospective Customers. Play #10: Defy Convention. Play #11: Have—and Listen to—a Trusted Mentor. Play #12: Hire the Best Players You Know. Play #13: Be Willing to Take a Risk—No Hedging. Play #14: Think Bigger. Part 2 The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture. Play #15: Position Yourself. Play #16: Party with a Purpose. Play #17: Create a Persona. Play #18: Differentiate, Differentiate, Differentiate. Play #19: Make Every Employee a Key Player on the Marketing Team, and Ensure Everyone Is On-Message. Play #20: Always, Always Go After Goliath. Play #21: Tactics Dictate Strategy. Play #22: Engage the Market Leader. Play #23: Reporters Are Writers; Tell Them a Story. Play #24: Cultivate Relationships with Select Journalists. Play #25 Make Your Own Metaphors. Play #26: No Sacred Cows. Part 3 The Events Playbook: How to Use Events to Build Buzz and Drive Business. Play #27: Feed the Word-of-Mouth Phenomenon. Play #28: Build Street Teams and Leverage Testimony. Play #29: Sell to the End User. Play #30: The Event Is the Message. Play #31: Reduce Costs and Increase Impact. Play #32: Always Stay in the Forefront. Play #33: The Truth About Competition (It Is Good for Everyone). Play #34: Be Prepared for Every Scenario . . . and Have Fun. Play #35: Seize Unlikely Opportunities to Stay Relevant. Play #36: Stay Scrappy . . . but Not Too Scrappy. Part 4 The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team. Play #37: Give It Away. Play #38: Win First Customers by Treating Them Like Partners. Play #39: Let Your Web Site Be a Sales Rep. Play #40: Make Every Customer a Member of Your Sales Team. Play #41: Telesales Works (Even Though Everyone Thinks It Doesn't). Play #42: Don't Dis Your First Product with a Discount. Play #43: Sales Is a Numbers Game. Play #44: Segment the Markets. Play #45: Leverage Times of Change. Play #46: Your Seeds Are Sown, so Grow, Grow, Grow. Play #47: Land and Expand. Play #48: Abandon Strategies That No Longer Serve You. Play #49: Old Customers Need Love. Play #50: Add It On and Add It Up. Play #51: Success Is the Number-One Selling Feature. Part 5 The Technology Playbook: How to Develop Products Users Love. Play #52: Have the Courage to Pursue Your Innovation—Before It Is Obvious to the Market. Play #53: Invest in the Long Term with a Prototype That Sets a Strong Foundation. Play #54: Follow the Lead of Companies That Are Loved by Their Customers. Play #55: Don't Do It All Yourself; Reuse, Don't Rebuild. Play #56: Embrace Transparency in Everything You Do or Be Transparent and Build Trust. Play #57: Let Your Customers Drive Innovation. Play #58: Make It Easy for Customers to Adopt. Play #59: Transcend Technical Paradigms. Play #60: Provide a Marketplace for Solutions. Play #61: Harness Customers' Ideas. Play #62: Develop Communities of Collaboration (aka Love Everybody). Play #63: Evolve by Intelligent Reaction Part 6 The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line. Play #64: The Business of Business Is More Than Business. Play #65: Integrate Philanthropy from the Beginning. Play #66: Make a Foundation Part of Your Business Model Play #67: Choose a Cause That Makes Sense and Get Experts on Board. Play #68: Share the Model. Play #69: Build a Great Program by Listening to the Constituents. Play #70: Create a Self-Sustaining Model. Play #71: Share Your Most Valuable Resources—Your Product and Your People. Play #72: Involve Your Partners, Your Vendors, Your Network. Play #73: Let Employees Inspire the Foundation. Play #74: Have Your Foundation Mimic Your Business. Part 7 The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets. Play #75: Build Global Capabilities into Your Product. Play #76: Inject Local Leaders with Your Corporate DNA. Play #77: Choose Your Headquarters and Territories Wisely. Play #78: Box Above Your Weight. Play #79: Scale Without Overspending. Play #80: Understand Sequential Growth. Play #81: Uphold a One-Company Attitude Across Borders. Play #82: Follow Strategy, Not Opportunity. Play #83: Going Far? Take a Partner. Going Fast? Go Alone. Play #84: Fine-Tune Your International Strategy. Play #85: Send Missionaries to Build New Markets Play #86: Handle Global Disputes with Diplomacy (aka Light and Love). Play #87: Edit an Overarching Outlook. Play #88: Bring Old Tricks to New Regions. Play #89: Don’t Use a “Seagull Approach”; the Secret to Global Success Is Commitment. Part 8 The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul. Play #90: Don't Underestimate Your Financial Needs. Play #91: Consider Fundraising Strategies Other Than Venture Capital. Play #92: Use Internet Models to Reduce Start-Up Costs. Play #93: Set Yourself Up Properly from the Beginning, Then Allow Your Financial Model to Evolve. Play #94: Measure a Fast-Growing Company on Revenue, Not Profitability. Play #95: Build a First-Class Financial Team. Play #96: Be Innovative and Edgy in Everything You Do—Except When It Comes to Your Finances. Play #97: When It Comes to Compliance, Always Play by the Rules. Play #98: Focus on the Future. Play #99: Allow for Change as Your Company Grows. Part 9 The Leadership Playbook: How to Create Alignment—the Key to Organizational Success. Play #100: Use V2MOM to Focus Your Goals and Align Your Organization. Play #101: Use a Top-Down and Bottom-Up Approach. Play #102: Build a Recruiting Culture. Play #103: Recruiting Is Sales. Play #104: Keep Your Standards High as You Grow. Play #105: How to Retain Top Talent. Play #106: The Importance of Mahalo. Play #107: Build Loyalty by Doing the Right Thing. Play #108: Challenge Your Best People with New Opportunities. Play #109: Solicit Employee Feedback—and Act on It. Play #110: Leverage Everything The Final Play. Play #111: Make Everyone Successful. Notes. About the Author. Index.
£18.70
John Wiley & Sons Inc How an Economy Grows and Why It Crashes
Book SynopsisHow an Economy Grows and Why it Doesn't uses illustration, humour, and accessible storytelling to explain complex topics of economic growth and monetary systems. In it, economic expert and bestselling author, Peter Schiff, presents economics in two informative, yet thoroughly entertaining tales.Trade ReviewIf you feel you want to get a decent grasp of free-market economics this book is the perfect place to start. (Daniel Hannan, Telegraph.co.uk/Blog, July 2010). Using illustration, humour and storytelling, the authors take economics off its lofty shelf and place it back on the kitchen table (TheStar.com, September 2010).Table of ContentsDISCLOSURE VIII AUTHOR’S NOTE IX INTRODUCTION XI CHAPTER 1 AN IDEA IS BORN 1 CHAPTER 2 SHARING THE WEALTH 13 CHAPTER 3 THE MANY USES OF CREDIT 27 CHAPTER 4 ECONOMIC EXPANSION 37 CHAPTER 5 PROSPERITY LOVES COMPANY 47 CHAPTER 6 PUT IT IN THE VAULT 63 CHAPTER 7 INFRASTRUCTURE AND TRADE 77 CHAPTER 8 A REPUBLIC IS BORN 91 CHAPTER 9 GOVERNMENT GETS CREATIVE 101 CHAPTER 10 SHRINKING FISH 119 CHAPTER 11 A LIFELINE FROM AFAR 129 CHAPTER 12 THE SERVICE SECTOR STEPS UP 141 CHAPTER 13 CLOSING THE FISH WINDOW 153 CHAPTER 14 THE HUT GLUT 161 CHAPTER 15 THE HUT RUT 177 CHAPTER 16 STEPPING ON THE GAS 193 CHAPTER 17 THE FISH HIT THE FAN 209 EPILOGUE 223 ACKNOWLEDGMENTS 229 ABOUT THE AUTHORS 231 ABOUT THE ILLUSTRATOR 233
£14.40
John Wiley & Sons Inc One Good Trade
Book SynopsisAn inside look at what it really takes to become a better trader A proprietary trading firm consists of a group of professionals who trade the capital of the firm. Their income and livelihood is generated solely from their ability to take profits consistently out of the markets.Table of ContentsPreface vii Acknowledgments xi Part I Inside a Prop Trading Firm 1 Chapter 1 These Guys Are Good 3 Chapter 2 One Good Trade 31 Chapter 3 A Good Fit 53 Part II Tools of Success 83 Chapter 4 Pyramid of Success 85 Chapter 5 Why Traders Fail 117 Chapter 6 Live to Play Another Day 141 Part III Getting Technical 163 Chapter 7 Stocks In Play 165 Chapter 8 Reading the Tape 193 Chapter 9 Maximizing Your Profits with Scoring 223 Part IV The Trader’s Brain 249 Chapter 10 Trader Education 251 Chapter 11 The Best Teacher 285 Chapter 12 Adapt to the Markets 305 Chapter 13 The Successful Trader 335 Bibliography 339 About the Author 347 Index 349
£40.80
John Wiley & Sons Inc Mastering the Complex Sale
Book SynopsisKey strategies for long-term, sustainable customerrelationships With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution.Table of ContentsForeword Wayne Hutchinson, Shell International ix Acknowledgments xxi Introduction to the Second Edition xxv I the World in Which We Sell 1 1 Caught between Complexity and Commoditization 3 If Our Solution Is So Complex, Why Is It Treated as a Commodity? 2 Avoiding the Traps of Self-Commoditization 31 Challenge Your Assumptions and Set Yourself Apart 3 A Proven Approach to Winning Complex Sales 49 You’re Either Part of Your System or Somebody Else’s II the Four Phases of Diagnostic Business Development 87 4 Discover the Prime Customer 89 Entering at the Level of Power and Influence 5 Diagnose Complex Problems 117 The Ultimate Source of Credibility and Differentiation 6 Design the Value-Rich Solution 145 Creating the Confidence to Invest 7 Deliver the Value 169 Creating Competitor-Proof Customer Relationships III Driving Predictable and Profitable Organic Growth 187 Building a Diagnostic Business Development Capability 8 Building a Value-Driven Sales Organization 189 Getting Paid for the Value You Create 9 Prevent Value Leakage 217 Capture Your Value with Diagnostic Business Development Epilogue: The Era 3 Sales Future 241 You Can Watch It Happen to You or You Can Make It Happen for You About Prime Resource Group 249 Notes 255 Index 259
£17.81
John Wiley & Sons Inc When the Headline Is You
Book SynopsisProven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating bothTable of ContentsForeword ix Introduction xi 1. What Is News? 1 2. You Are the Story 27 3. How to Admit Bad News 61 4. Crafting Compelling Messages 85 5. Delivering Your Message 113 6. When the Going Gets Tough 147 7. Twenty What-Ifs 175 Appendix: Media Messaging Toolkit 199 Notes 207 Acknowledgments 215 The Authors 219 Index 221
£19.54
John Wiley & Sons Inc The Mindful Coach
Book SynopsisREGARDLESS OF YOUR LEVEL of coaching experience, you are likely to be asked to support the development of people with whom you share a professional or personal relationship. In this thoroughly revised and updated edition of his best-selling book The Mindful Coach, expert coach Doug Silsbee presents his practical Septet Model as an ideal tool for conducting coaching conversations with executives, leaders, and other professionals. The model differentiates seven roles (or Voices) that anyone in a coaching role can use when engaging in these learning conversations: Master, Partner, Investigator, Reflector, Teacher, Guide, and Contractor. In this important book, Silsbee illuminates the dynamic relationship among these seven roles and shows how to integrate them into an intelligent strategy that can be applied to any coaching conversation. Designed as a down-to-earth resource, The Mindful Coach is filled with practical exercises and sample dialogues for learning and aTable of ContentsExercises, Practices, Exhibits, and Figures ix Foreword xiii Preface to the New and Revised Edition xv Introduction: What Is Coaching? 1 A Working Definition of Coaching 4 Distinguishing Coaching from Other Aspects of Professional Relationships 6 Contexts for Coaching: Four Dynamics 9 Introduction Summary 14 1 The Being of Coaching: Mindful Service 17 Placing Oneself in Service 18 Mindfulness and Self-Awareness 19 Mindfulness and the Three Levels of Experience 23 Attachments and Aversions 25 Conditioning and Habits That Block Mindfulness 30 Coaching Habits 33 Chapter Summary 41 2 Cultivating Mindfulness 43 Self-Observation 44 Practices for Cultivating Mindfulness 48 Coach as Learner 54 Accountability in Service 55 Chapter Summary 56 3 The Seven Voices of the Coach 57 Learning the Voices 58 The Individual Roles or Voices 60 The Voices and Their Aspects 64 Placing the Voices in Context 64 Chapter Summary 72 4 The Master 73 Maintaining Self-Awareness 76 Listening with Focus and Presence 78 Modeling Learning and Growth 79 Embracing the Client with Compassion and Respect 82 Choosing Which of the Operational Voices to Use at a Given Time 84 The Mindful Master 86 Chapter Summary 89 5 The Partner 91 Establishing and Honoring an Explicit Structure for the Coaching Relationship 93 Advocating Shared Commitment to Competency-Based Coaching Outcomes 98 Offering Choice Points and Making Joint Decisions About the Coaching Process 103 The Mindful Partner 107 Chapter Summary 110 6 The Investigator 113 Asking Questions That Shift the Client’s Understanding of the Situation 116 Helping the Client to Articulate Desired Outcomes 120 Asking the Client to Generate Courses of Action 122 The Mindful Investigator 126 Chapter Summary 130 7 The Reflector 131 Providing Direct and Honest Feedback 133 Directing the Client’s Attention Toward His or Her Capabilities and Potential 137 Encouraging Self-Observation and Reflection 141 The Mindful Reflector 143 Chapter Summary 147 8 The Teacher 149 Providing New Distinctions, Information, and Knowledge 151 Challenging and Stimulating the Client’s Thinking Process 154 Explaining the Coaching Process, Theory, and Models Being Used 159 The Mindful Teacher 162 Chapter Summary 165 9 The Guide 167 Encouraging the Client to Take Some Action of the Client’s Choosing 170 Offering Options for Action 172 Recommending Specific Courses of Action 175 The Mindful Guide 178 Chapter Summary 181 10 The Contractor 183 Establishing Clear Agreements About Actions 186 Exploring and Resolving Client Doubts and Hesitations 190 Following Up with the Client About Agreed-On Actions 193 The Mindful Contractor 196 Chapter Summary 199 11 Self-Development Strategies for the Coach 201 Self-Assessment Tools 202 Self-Observation as a Coach 205 Navigating the Model 210 Learning from Your Reflection 216 Reviewing Audio Recordings 217 Obtaining and Listening to Client Feedback 218 Planning Your Own Development 221 Chapter Summary 223 Epilogue: Coaching as a Journey Toward Mastery 225 About Fluidity and Intuition 227 Practice as Path 229 Selected Reading 235 Notes 239 Acknowledgments 245 The Author 249 Index 251
£41.80
John Wiley & Sons Inc The Cornell School of Hotel Administration on
Book SynopsisWith contributions from the star faculty of Cornell University's School of Hotel Administration, this title offers the thinking on the best practices and strategies for hospitality management. It offers advice you need to develop and manage a multinational career and become a leader in the hospitality industry.Table of ContentsForeword xiMichael D. Johnson Chapter 1 Four Paths to Success in the Hospitality Industry 1Michael C. Sturman, Jack B. Corgel, and Rohit Verma Chapter 2 The Essence of Hospitality and Service 5Giuseppe Pezzotti Part I Success in Your Hospitality Career Chapter 3 Preparing for a Successful Career in the Hospitality Industry 21Kate Walsh, Michael C. Sturman, and Bill Carroll Chapter 4 The Listening Fast Track 37Judi Brownell Chapter 5 Developing and Managing Your Multinational Career 52Jan Katz Chapter 6 Becoming a Leader in the Hospitality Industry 65Timothy Hinkin Part II Success Through Operations and Service Excellence Chapter 7 Understanding and Predicting Customer Choices 83Rohit Verma Chapter 8 Guiding the Guest Experience 97HaeEun Helen Chun Chapter 9 Harnessing the Power of Your Culture for Outstanding Service 111Robert Ford and Michael C. Sturman Chapter 10 A Scientific Approach to Managing Hospitality Operations 127Gary M. Thompson Chapter 11 Motivating Your Staff to Provide Outstanding Service 142Michael C. Sturman and Robert Ford Chapter 12 How to Build Service Quality into Your Operation 159Alex M. Susskind Chapter 13 Demand Management 174Bill Carroll Chapter 14 Revenue Management for Enhanced Profitability: An Introduction for Hotel Owners and Asset Managers 192Chris Anderson and Sheryl Kimes Chapter 15 Competing Successfully with Other Hotels: The Role of Strategy 207Cathy A. Enz Chapter 16 Focus on Finance: Aiming for Restaurant Success 227Alex M. Susskind and Rupert Spies Part III Success as a Real Estate and Business Owner Chapter 17 Hospitality Property Ownership: Where You Fit in 247Jack B. Corgel, Robert Mandelbaum, and R. Mark Woodworth Chapter 18 Hospitality Properties: How Much to Pay if You’re Buying; How Much to Ask if You’re Selling 270Jack B. Corgel Chapter 19 Gaining Maximum Benefit from Franchise Agreements, Management Contracts, and Leases 293Jan A. deRoos Chapter 20 Developing and Renovating Hospitality Properties 309Jack B. Corgel, Jan A. deRoos, and Kevin Fitzpatrick Chapter 21 Planning and Programming a Hotel 321Jan A. deRoos Chapter 22 Measuring Hotel Risk and Financing 333Peng Liu and Daniel Quan Part IV Success Through Managerial Excellence Chapter 23 Segmenting and Targeting Your Market: Strategies and Limitations 353Michael Lynn Chapter 24 New Media: Connecting with Guests throughout the Travel Experience 370Lisa Klein Pearo and Bill Carroll Chapter 25 Building and Managing Your Brand 388Robert J. Kwortnik Chapter 26 Hotel Revenue Management in an Economic Downturn 405Sheryl Kimes and Chris Anderson Chapter 27 Addressing Employee Lawsuits 417David Sherwyn and Paul E. Wagner Chapter 28 Coordinating Information and Controlling Costs 430Gordon Potter Chapter 29 Making the Most of Your Human Capital 444J. Bruce Tracey and Sean A. Way Chapter 30 You Can’t Move All Your Hotels to Mexico: Unions and the Hospitality Industry 455David Sherwyn and Paul E. Wagner Chapter 31 The Integrity Dividend in Hospitality Leadership 469Tony Simons Final Thoughts Chapter 32 Afterword: Where Do You Go from Here? 483Michael C. Sturman, Jack B. Corgel, and Rohit Verma Index 487
£28.00
John Wiley & Sons Inc The Remedy
Book SynopsisWinner of the Shingo Prize for Excellence in Quality Improvement -From the Shingo judges: This work has an extremely widespread application as the tools, techniques, and methods described are at a level that achieves the goals of Lean and operational excellence without tying them down to a specific industry or work stream. The book provides practical knowledge for lean champions, managers, and executives driving toward operational excellence enterprise-wide. The story format, and the presentation of this material was excellent, and the avoidance of lean and operational excellence jargon gives the book a wide appealit is a pleasure to read. The Sequel to the Influential Lean Business Novel Andy & Me The Remedy is a compelling a business fable that shows how Lean quality improvement business practicestraditionally associated with manufacturing--can dramatically improve the service areas of your business-including design, engineering, Table of ContentsAcknowledgments xi About the Author xiii Preface xv 1 Motor City Sadness 1 Overview of Lean fundamentals How Lean looks different in white-collar environments vs. the factory Waste in health care and the restaurant business 2 Lotus Land 19 The nature of big companies Big Company Disease Obstacles to transforming big companies Role of the Shusa 3 What Have I Learned? 37 Lean fundamentals Lean thinking—core mental models Waste in business processes Introduction to problem solving Nature of transformation 4 How Will We Change Their Thinking? 67 Reflections on how to deepen and extend mental models The nature of value and waste in knowledge work Grasping the situation by going to see for yourself Basics of system thinking 5 Focus and Alignment—When You’re a Jet, You’re a Jet 85 Fundamentals of strategy deployment Defining True North, our strategic and philosophical objective How strategy making actually works in organizations How the New York Jets might apply strategy deployment 6 Cluing into Chloe 103 Politics in large organizations Creating a shared vision Strategy deployment in action Deploying targets and tactics through Catchball 7 A Trip to Boston to Dispel the Fog 121 Role of the leader The Water Ring model How complex systems fail—and succeed The Four Rules—Standards, Connections, Pathways, Improvement The Remedy to Big Company Disease 8 Marketing—Leaning Out the Mad Men 137 Marketing basics Mental models in marketing Waste and value in marketing Yamazume Takt, flow, and pull in Marketing Expected, Specified, and Delightful Value 9 Design and Engineering—Making Knowledge Flow 157 Mental models in Design Value and waste in Design and Engineering Production physics—implications for Design Small batch learning Takt, flow, and pull in Design Set-based concurrent engineering 10 Nick Papas Falls into the Abyss 173 Mental models in health care Value and waste in health care Lean fundamentals in health care Our health-care mess—root cause and countermeasures The Four Capabilities The remedy to Big Company Disease—reprise 11 My Beautiful Mind—Leaning Out Our Supply Chain 187 Mental models in supply chain The Nash equilibrium The importance of information flow The Groundhog Day effect The bullwhip effect—causes and countermeasures What is heijunka? Process and system kaizen 12 Dealers, Spielers, and Concealers 205 Mental models in retail Principles of Lean provision Provision/consumption maps Politics in large organizations Financial aspects of Lean Possible effects of standard cost accounting Lean in Human Resources 13 Scylla and Charybdis 225 Politics in large organizations 14 Be My Phenomena 235 Nature of transformation Ethics The cardinal virtues Lean leadership Glossary 247 References 251
£17.09
John Wiley & Sons Inc Marketing for the Mental Health Professional
Book SynopsisPraise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places. Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic David''s book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision. Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerfulTable of ContentsPreface. Acknowledgments. PART ONE: NEW BEGINNINGS. CHAPTER ONE: Introduction. Beginning the Exploration. Clearing to Create Opportunity. Secrets of Success and the Sales Stigma. Summary. CHAPTER TWO: Marketing and the Mental Health Profession: A Powerful Combination. Demystifying the Marketing Process. Exploring the New Marketing Model. Where Can Marketing Take You? Summary. CHAPTER THREE: How to Sell Mental Health Services: Five Elements of Success. A New Sales Philosophy for Mental Health Professionals. Creating a Buying Environment through Client-Based Selling. Element 1: Sell the Way People Want to Buy. Element 2: The Power of Presence. Element 3: Give Value and Business Will Follow! Element 4: Arouse “Want” and “Need” in Others. Element 5: Go Above and Beyond and Be Remembered! Summary. PART TWO: THE PSYCHOLOGY OF SUCCESS. CHAPTER FOUR: Finding Your Power: The Social Dynamics of Power, Infl uence, and Persuasion. What Does "Power" Mean and Why Does it Matter for Your Practice? Translating Power into Infl uence and Success. Using the Power of Groups. Opening the Door to Bigger Opportunities. The Intrigue of the Unfinished. Teaser Campaigns in Mental Health. The Use of Framing in the Mental Health Profession. Understanding How People Make Purchasing Decisions. Practical Techniques for Using Personal Power Effectively. Summary. CHAPTER FIVE: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority. Building a Foundation for Professional Success. Change the Way You Work in the Profession. Build Expertise by Finding Your Market Niche. Turn Your Knowledge and Expertise into Value for Clients. Become Published: You Have Unique Opportunities! The Art of Public Speaking. Slideshow Design Principles that Say “Wow”. Summary. CHAPTER SIX: Understanding Buying Motives in Behavioral Health Care. Trigger Points in Mental Health. Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages. Prospecting: How to Sell Your Services to the Right People. Summary. CHAPTER SEVEN: Sales and Marketing for Mental Health Organizations. Building Successful Partnerships. Client-Based Selling for Admissions Departments. Summary. PART THREE: THE FUTURE OF SUCCESS. CHAPTER EIGHT: Social Networking in the Mental Health Profession. How Do I Find the Time? Blogging for the Mental Health Professional. Understanding RSS Feeds. Online Newsletter Subscription Tools. Twitter and the Mental Health Profession. Business Networking and Online Forums. Summary. CHAPTER NINE: Selling Yourself in Today’s Job Market. What the Future of Job Searching Looks Like. “We Can Rebuild Him”: Launching a Transformational Campaign. Glimpsing the Future. Exploring Your Interests and Developing a Career Plan. Goal Writing. Selling Yourself: Four Essential Tips To Getting Hired. Networking Skills. Summary. CHAPTER TEN: Build a Better Web site: Web Site Essentials for Mental Health Professionals. Web Design Questions and Answers. Summary. CHAPTER ELEVEN: Service Trends within Our Changing Industry. The Internet and the Window of Opportunity. The Rise of Professional Coaching. Online Psychotherapy. Online Treatment Programs. Online Training: A Unique Way to Promote Your Services. Summary. CHAPTER TWELVE: Conclusion. APPENDIX: Business Development Worksheets and Exercises. BIBLIOGRAPHY. References. Index.
£21.71
John Wiley & Sons Inc How to Hire APlayers
Book Synopsis* It is always easy to find people who want a job, but it's never easy to find talent. In How to Hire A-Players, consultant Eric Herrenkohl shows businesses where and how to find A-player employees - those individuals who will help keep quality high and growth and profits strong.Table of ContentsAcknowledgments xv About the Author xvii Introduction: Where Do I Find Great People? xix 1 The Value of A-Players 1 2 Would You Know an A-Player if You Met One? Defining Your A-Player Profile 19 3 Three Steps to Creating an A-Player Team 37 4 Right under Your Nose: Leveraging People You Already Know 59 5 Don’t Just Sit There. Reach Out! 79 6 Finding New Pools of A-Player Talent 97 7 The Basics of Online Recruiting 117 8 Using Recruiters Wisely 137 9 Interviewing and the Economic Value of Good Looks 153 10 Popping the Hood on Candidates Using Assessment Tools 175 Conclusion: Keeping the A-Players You Hire 191 Web Sites for Free Additional Resources 201 Notes 203 Index 205
£16.99
John Wiley & Sons Inc The Stress Effect
Book SynopsisIn The Stress Effect, leadership expert Henry L. Thompson argues that stress is often the real culprit behind leadership failure: when leaders stress levels become sufficiently elevated - their ability to effectively use their emotional intelligence and cognitive ability in tandem to make wise decisions is significantly impaired.Table of ContentsIntroduction: Good Leaders Make Good Decisions Under Stress 1 1 How Leaders Make Decisions 11 2 How Cognitive Intelligence Influences Decision Making 49 3 Emotional Intelligence and Decision Making 81 4 Stress and Decision Making 109 5 How Stress Leads to Poor Decision Making 137 6 Increasing Stress Management Capacity 167 7 Developing Cognitive Resilience 193 8 Building Stress Resilient Emotional Intelligence 221 9 The Seven Best Practices to Prevent Stress 243 Conclusion 283 Notes 287 Acknowledgments 311 About the Author 315 Index 316
£20.70
John Wiley & Sons Inc Leading Organization Design
Book SynopsisBusiness leaders recognize the need to continually align their organizations to changes in the marketplace and are seeking guidance from both internal and external practitioners.Table of ContentsForeword by Jay Galbraith vii Introduction: Why Organization Design 1 1. The Five Milestones 9 Milestone One Business Case and Discovery 25 2. Clarify the Strategic Priorities 27 3. Define the Case for Change 41 4. Set the Design Criteria 59 Milestone One Summary: Business Case and Discovery 67 Milestone Two Strategic Grouping 71 5. Use the Six Design Drivers 73 6. Choose the Best Grouping Option 87 7. Embrace the Matrix 102 Milestone Two Summary: Strategic Grouping 116 Milestone Three Integration 119 8. Design for Operating Governance 123 9. Allocate Power in the Matrix: A Case Study in Governance 143 10. Redesign Functions to Be Integrators 155 Milestone Three Summary: Integration 164 Milestone Four Talent and Leadership 167 11. Design the Leadership Organization 170 12. Make the Right Talent Choices 190 Milestone Four Summary: Talent and Leadership 203 Milestone Five Transition 205 13. Set the Implementation Plan 208 14. Navigate the Transition 218 Milestone Five Summary: Transition 233 Conclusion Organization Design in Action 235 15. Roles, Involvement, and the Project Timeline 238 16. The Design Charette 255 17. Learning to Lead Organization Design 276 References 287 About the Authors 291 Index 293
£37.05
John Wiley & Sons Inc Performance Dashboards
Book SynopsisTips, techniques, and trends on harnessing dashboard technology to optimize business performance In Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance.Table of ContentsForeword vii Preface to the Second Edition ix Preface to the First Edition xiii Part I The Landscape for Performance Dashboards 1 Chapter 1 What Are Performance Dashboards? 3 Chapter 2 The Context for Performance Dashboards 23 Chapter 3 Assessing Your Organizational Readiness 43 Chapter 4 Assessing Your Technical Readiness 57 Chapter 5 How to Align Business and IT 81 Part II Performance Dashboards in Action 99 Chapter 6 Types of Performance Dashboards 101 Chapter 7 Operational Dashboards in Action 123 Chapter 8 Tactical Dashboards in Action 139 Chapter 9 Strategic Dashboards in Action 157 Part III Critical Success Factors: Tips from the Trenches 179 Chapter 10 How to Launch, Manage, and Sustain the Project 181 Chapter 11 How to Create Effective Performance Metrics 197 Chapter 12 How to Design Effective Dashboard Displays 223 Chapter 13 How to Architect a Performance Dashboard 251 Chapter 14 How to Deploy and Integrate Dashboards 273 Chapter 15 How to Ensure Adoption and Drive Positive Change 293 Index 309
£32.00
John Wiley & Sons Inc Nonprofit Sustainability
Book SynopsisPraise for NONPROFIT SUSTAINABILITY This is much more than a financial how-to book. It''s a nonprofit''s guide to empowerment. It demystifies mission impact and financial viability using The Matrix Map to provide strategic options for any organization. A must-read for every nonprofit CEO, CFO, and board member. Julia A. McClendon, chief executive officer, YWCA Elgin, Illinois This book should stay within easy reaching distance and end up completely dog-eared because it walks the reader through a practical but sometimes revelatory process of choosing the right mix of programs for mission impact and financial sustainability. Its use is a practice in which every nonprofit should engage its board once a year. Ruth McCambridge, editor in chief, The Nonprofit Quarterly Up until a few years ago, funding and managing a nonprofit was a bit like undertaking an ocean voyage. Now, it''s akin to windsurfingyou must be nimble, prepared to maxTable of ContentsTables, Figures, and Exhibits. The Authors. Part One Introduction to Key Concepts. 1 Who Will Find This Book Useful, and How? 2 Two Aspects of Sustainability. Part Two Mapping Your Business Model: The Matrix Map. 3 Identifying Core Activities: Business Lines. 4 Determining Profi tability. 5 Determining Relative Impact. 6 Mapping the Matrix. Part Three Making Choices to Adjust the Business Model. 7 The Strategic Imperatives. 8 Toward the New Business Model. 9 The Morphing Map. Part Four The Business Logic of Nonprofit Income Types. 10 A Look at the Business Logic of Types of Donations. 11 Earned-Income Business Lines. Part Five Ongoing Decision Making and Leadership. 12 The Matrix Map and Strategic Planning. 13 Decision Making and Leadership. Concluding Words. Additional Resources. Acknowledgments. Index.
£34.20
John Wiley & Sons Inc The Great Workplace Building Trust and Inspiring
Book SynopsisTrust is the key to developing a positive workplace culture in which employees have pride in what they do and enjoy their colleagues. This training package and assessment shows how to implement this concept in the workplace by providing strategies and development activities.
£14.40
John Wiley & Sons Inc Marketing 3.0
Book SynopsisUnderstand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.Trade Reviewhe [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).Table of ContentsForeword. Preface. About the Authors. PART I: Trends. Chapter One: Welcome to Marketing 3.0. Chapter Two: Future Model for Marketing 3.0. PART II: Strategy. Chapter Three: Marketing the Mission to the Consumers. Chapter Four: Marketing the Values to the Employees. Chapter Five: Marketing the Values to the Channel Partners. Chapter Six: Marketing the Vision to the Shareholders. PART III: Application. Chapter Seven: Delivering Socio-Cultural Transformation. Chapter Eight: Creating Emerging Market Entrepreneurs. Chapter Nine: Striving for Environmental Sustainability. Chapter Ten: Putting It All Together. Index.
£17.85
John Wiley & Sons Inc People Buy You
Book SynopsisA guide for the true center of the sale-you When all things are equal (and in today's competitive world they almost always are) people buy you-the salesperson. No matter the product, the best salespeople, the ones who win, are selling themselves.Table of ContentsForeword ix About the Author xiii Chapter 1 From Information to Empathy 1 Chapter 2 Friends Buy from Friends and Other Urban Myths 11 Chapter 3 Be Likable 27 Chapter 4 Connect 65 Chapter 5 Solve Problems 97 Chapter 6 Build Trust 123 Chapter 7 Create Positive Emotional Experiences 147 Chapter 8 A Brand Called You 169
£17.10
John Wiley & Sons Inc History of Greed Financial Fraud from Tulip Mania
Book SynopsisIn his new book, History of Greed, noted financial fraud expert David E.Y. Sarna posits that the major scandals that came to light in 2008, like most of those in the last two hundred years are just the superficial manifestations of a system that, at its core, is based on fraud, greed and dishonesty.Trade ReviewIt is sure to make any reader gasp at the sheer inventiveness and persistence of the world's fraudsters. (Irish Independent.ie, january 2011). a potted history of human greed is indeed to be found here . (Diplomat, February 2011). a great addition to the library of the investor, historian and psychologist alike. (UK-Analyst.com, March 2011).Table of ContentsForeword. Acknowledgments. Introduction. Chapter 1 Selling Air. Why Now? Chapter 2 Crash Postmortem. How Greed, Hubris, and Lack of Supervision Did Investors In. Chapter 3 Why We Do It. Bubbles and Fraud. Chapter 4 Securities Fraud. Its Long and Storied Past. Chapter 5 The Perils of Greed. It’s All for the Easy Money. Chapter 6 The Elements of Financial Fraud. A Case Study with "Crazy Eddie" Antar. Chapter 7 "Other People's Money". The O.P.M. Leasing Fraud. Chapter 8 Smaller-Company Fraud. The "ISC" Story. Chapter 9 Selling Long and Short. But Mostly Short. Chapter 10 Market Manipulation. Improper Short Selling and Other Abuses. Chapter 11 PIPEs. Investing Unfairly. Chapter 12 Promotion Fraud. Pump and Dump. Chapter 13 Leaks, Front-Running, and Insider Trading. Test Yourself. Chapter 14 Fictitious Volume. A Pump-and-Dump Scam with Intrigue. Chapter 15 Parachute into Prison. U.S. v. Schrenker. Chapter 16 Affi nity Group Fraud. Scamming Your Own Community. Chapter 17 Twentieth-Century Ponzi Schemes. Larger and Longer-Lasting Scams. Chapter 18 Hit Charade. Lou Pearlman. Chapter 19 Hedge Fund Ponzi Fraud. Hedge Funds Are for Big Boys. Chapter 20 Madoff and the World’s Largest Ponzi Scheme. The Mother of All Ponzi Schemes. Chapter 21 How Madoff Got Away with It. Who Helped Plot in the Mother of All Ponzi Schemes; Who Can Be Made to Pay? Chapter 22 Madoff Plea and Its Aftermath. Governments Go after Merkin, Kohn, and Maybe Others in the Mother of All Ponzi Schemes. Chapter 23 Mopping up after Madoff. Lawyers Feast on Madoff Feeders in the Mother of All Ponzi Schemes. Chapter 24 Other Recent Ponzi Schemes. Madoff was a Crook but He Had No Monopoly on Recent Ponzi Schemes. Chapter 25 Stanford Group. Massive $7 Billion, Multinational Fraud Comes to Light. Chapter 26 Ultimate Chutzpah. The Strange Tale of Marc Dreier, Esq. Chapter 27 Detecting Fraudulent Financial Schemes. How Much to Regulate? How Much to Verify? Chapter 28 Fraudulent Offerings. A Short Look. Chapter 29 Auction-Rate Securities A $330 Billion Fraud? Chapter 30 $132 Million Tax-Free Exchange Fraud. Section 1031. Chapter 31 Not Smart. The Smart Online Trading Scam. Chapter 32 Boiler Rooms. Where the Heat Rises. Chapter 33 Accounting Frauds. With Examples. Chapter 34 Stock Option Frauds. Alchemy That Benefi ts Insiders. Chapter 35 Odd and Unusual Financial Frauds. Not Your Everyday Fraud. Afterword: What Does the Future Hold? Notes. About the Author. Further Reading. Index.
£19.54
John Wiley & Sons Inc Brand Relevance
Book SynopsisBranding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriersTable of ContentsPreface xiii 1. Winning the Brand Relevance Battle 1 Cases: The Japanese Beer Industry and the U.S. Computer Industry 1 Gaining Brand Preference 9 The Brand Relevance Model 13 Creating New Categories or Subcategories 17 Levels of Relevance 25 The New Brand Challenge 26 The First-Mover Advantage 30 The Payoff 34 Creating New Categories or Subcategories—Four Challenges 39 The Brand Relevance Model Versus Others 41 2. Understanding Brand Relevance: Categorizing, Framing, Consideration, and Measurement 47 Categorization 48 It’s All About Framing 53 Consideration Set as a Screening Step 62 Measuring Relevance 64 3. Changing the Retail Landscape 69 Cases: Muji 71 IKEA 73 Zara 74 H&M 76 Best Buy 77 Whole Foods Market 81 The Subway Story 86 Zappos 88 4. Market Dynamics in the Automobile Industry 97 Cases: Toyota’s Prius Hybrid 98 The Saturn Story 106 The Chrysler Minivan 110 Tata’s Nano 115 Yugo 118 Enterprise Rent-A-Car 119 Zipcar 122 5. The Food Industry Adapts 127 Cases: Fighting the Fat Battle 129 Nabisco Cookies 134 Dreyer’s Slow Churned Ice Cream 136 P&G’s Olestra 139 From Fat to Health 141 General Mills and the Health Trends 142 Healthy Choice 148 6. Finding New Concepts 157 Case: Apple 157 Concept Generation 165 Sourcing Concepts 169 Prioritizing the Analysis 192 7. Evaluation 197 Case: Segway’s Human Transporter 197 Evaluation: Picking the Winners 200 Is There a Market—Is the Opportunity Real? 202 Can We Compete and Win? 215 Does the Offering Have Legs? 220 Beyond Go or No-Go—A Portfolio of Concepts 223 8. Defining and Managing the Category or Subcategory 227 Case: Salesforce.com 227 Defining a New Category or Subcategory 234 Functional Benefits Delivered by the Offering 239 Customer-Brand Relationship—Beyond the Offering 254 Categories and Subcategories: Complex and Dynamic 260 Managing the Category or Subcategory 261 9. Creating Barriers: Sustaining the Differentiation 269 Case: Yamaha Disklavier 269 Creating Barriers to Competition 275 Investment Barriers 276 Owning a Compelling Benefit or Benefits 283 Relationship with Customers 290 Link the Brand to the Category or Subcategory 294 10. Gaining and Maintaining Relevance in the Face of Market Dynamics 297 Case: Walmart 298 Avoiding the Loss of Relevance 301 Product Category or Subcategory Relevance 302 Category or Subcategory Relevance Strategies 304 Energy Relevance 311 Gaining Relevance—The Hyundai Case 320 11. The Innovative Organization 327 Case: GE Story 327 The Innovative Organization 332 Selective Opportunism 334 Dynamic Strategic Commitment 339 Organization-Wide Resource Allocation 344 Epilogue: The Yin and Yang of the Relevance Battle 355 Notes 359 Index 371
£21.24
John Wiley & Sons Inc The Dragonfly Effect
Book SynopsisProven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four wings of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everydTrade ReviewMarketing gurus (and married couple) Aaker and Smith turn Aaker's popular class at the Stanford Graduate School of Business into a handbook on using the power and popularity of social media to do good in the world. They employ real-world examples--an e-mail campaign to register bone marrow donors for hard-to-match patients, a Colombian engineer who used Facebook to organize a protest against the Revolutionary Armed Forces, Obama's grassroots campaign, the microlending site Kiva--to illustrate their mantra F+GET: "Focus, Grab Attention, Engage, Take Action." This is the "Dragonfly Effect," named for the insect's ability to move in any direction when its four wings work together. Specific, practical advice teaches readers how to translate anything--a product, service, community concern--into a powerful narrative that invites participation, how to communicate with potential supporters, how to craft a compelling video, and more. A fascinating, comprehensive guide for how to take your cause and compassion viral. (Oct.) (Publishers Weekly, July 26, 2010)Table of ContentsForeword by Chip Heath, author of Made to Stick and Switch ix Preface xi Introduction: Why Reading This Book Is Worth the Investment xiii The Dragonfly Body The System That Keeps It Airborne 1 Wing 1: Focus: How to Hatch a Goal That Will Make an Impact 19 Wing 2: Grab Attention: How to Stick Out in an Overcrowded, Overmessaged, Noisy World 49 Wing 3: Engage: How to Make People Connect with Your Goal 73 Wing 4: Take Action: How to Empower Others, Enable Them—and Cultivate a Movement 107 Onward and Upward You’re Flying! Now What? 143 Afterword by Dan Ariely, author of Predictably Irrational and The Upside of Irrationality 165 Notes 173 The Dragonfly Ecosystem 191 About the Authors 201 Index 203
£16.99
