Description

Book Synopsis
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Trade Review
he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).

Table of Contents
Foreword.

Preface.

About the Authors.

PART I: Trends.

Chapter One: Welcome to Marketing 3.0.

Chapter Two: Future Model for Marketing 3.0.

PART II: Strategy.

Chapter Three: Marketing the Mission to the Consumers.

Chapter Four: Marketing the Values to the Employees.

Chapter Five: Marketing the Values to the Channel Partners.

Chapter Six: Marketing the Vision to the Shareholders.

PART III: Application.

Chapter Seven: Delivering Socio-Cultural Transformation.

Chapter Eight: Creating Emerging Market Entrepreneurs.

Chapter Nine: Striving for Environmental Sustainability.

Chapter Ten: Putting It All Together.

Index.

Marketing 3.0

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    A Hardback by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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      Book details

      Publisher John Wiley & Sons Inc
      Published 25 May 2010
      ISBN-13 9780470598825
      978-0470598825
      ISBN-10 0470598824
      Also in:
      Business, Finance & Law Business and Management

      Description

      Book Synopsis
      Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

      Trade Review
      he [Kotler] sees that a new era of marketing is evolving. Customers have grown more knowledgeable. (B2B Marketing Magazine, October 2010).

      Table of Contents
      Foreword.

      Preface.

      About the Authors.

      PART I: Trends.

      Chapter One: Welcome to Marketing 3.0.

      Chapter Two: Future Model for Marketing 3.0.

      PART II: Strategy.

      Chapter Three: Marketing the Mission to the Consumers.

      Chapter Four: Marketing the Values to the Employees.

      Chapter Five: Marketing the Values to the Channel Partners.

      Chapter Six: Marketing the Vision to the Shareholders.

      PART III: Application.

      Chapter Seven: Delivering Socio-Cultural Transformation.

      Chapter Eight: Creating Emerging Market Entrepreneurs.

      Chapter Nine: Striving for Environmental Sustainability.

      Chapter Ten: Putting It All Together.

      Index.

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