Description
Book SynopsisProven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:
- A behind-the-scenes look at how news is made
- Complete guidelines to creating compelling messages
- Specific messaging formulae for building trust when the news is bad
- Step-by-step strategies for managing hostile or relentless questions
- Insider tips on how to identify and handle misleading questions
An essential resource for navigating both
Table of Contents
Foreword ix
Introduction xi
1. What Is News? 1
2. You Are the Story 27
3. How to Admit Bad News 61
4. Crafting Compelling Messages 85
5. Delivering Your Message 113
6. When the Going Gets Tough 147
7. Twenty What-Ifs 175
Appendix: Media Messaging Toolkit 199
Notes 207
Acknowledgments 215
The Authors 219
Index 221
