Business and Management Books

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Book Synopsis

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Book SynopsisSir Richard Branson is a global entrepreneur, adventurer and founder of the Virgin Group, one of the world's most recognised and respected brands. He is the international bestselling author of seven books, including the classic Losing My Virginity and the new autobiography Finding My Virginity. He lives on Necker Island in the British Virgin Islands, is married to Joan, father to Holly and Sam and proud grand-dude to five grandchildren.Trade ReviewA timely book on business * Daily Mail *An interesting read * The Economist *

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Book SynopsisFarewell to faux pas!South Korea is one of the greatest economic success stories of the past 60 years, and more and more Westerners are traveling to this bustling, modern country for business and pleasure. But no matter why you visit, an understanding of Korea''s etiquette and culture is essential to an enjoyable and successful trip. With Etiquette Guide to Korea, you''ll never need to worry about making an embarrassing mistake. This authoritative guide covers everything the courteous traveler needs to know, including the importance of names and how to use them, shaking hands versus bowing, table manners for celebrations and everyday meals, and how to negotiate in Korea. Also included are invaluable lists of Korean vocabulary and helpful phrases, making this book the most important item you can pack for your trip or extended stay in Korea.

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Book SynopsisLuck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story Рand every failure.In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.Now Go Luck Yourself . . .

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Book SynopsisIn the dying days of the USSR, battlelines have shifted from spycraft to the cut-throat capitalism and it’s intellectual property, not state secrets, that are to be bought, sold, stolen and fought overTrade Review'The definitive telling of one of the most fascinating stories in videogame history.' -- Wired‘A great read on a game that has hypnotized my brain and probably yours too.’ -- Steve Wozniak, co-founder of Apple'From its launch in 1984 [Tetris] created a generation of gamers drawn by its irresistible block-stacking brilliance...The story of its conception is just as addictive; think courtroom dramas and global intrigue, all relayed in Ackerman's bewitching prose'. * Monocle *'Fascinating' * Sunday Herald *‘How [Tetris] came to the West is a remarkably complicated cloak-and-dagger story…The Tetris Effect is full of fascinating facts.’ * Spectator *‘The Tetris Effect is a page-turning, block-stacking, globe-trotting thriller/history book, covering the epic creation saga of one of the greatest video games ever made or played.’ -- Ernest Cline, author of Ready Player One‘The Tetris Effect explains how one guy in Russia with one little game ended up creating a global business and cultural phenomenon... Ackerman tells the story of the first and quintessential start-up.’ -- Douglas Rushkoff‘Tetris broke social, cultural and technological boundaries in a way that nobody, including the meek Russian researcher who designed the game, could have predicted. Ackerman pieces the story together with flair and diligence in a brilliant account of the video game that everybody from the Soviet government to Japanese moguls wanted for their own.’ -- Simon Parkin, author of Death by Video Game and contributing writer, New Yorker.com‘The author provides a meticulous accounting of the rise of “Tetris”…For those fascinated with the way video games are created and intrigued by the history of early computers, the book will provide great entertainment, just like the game…An all-inclusive history behind one of the most popular video games ever.’ * Kirkus Reviews *‘Ackerman doles out intrigue worthy of Robert Ludlum or Tom Clancy. It’s a behind-the-Iron Curtain nail-biter.’ * LA Review of Books *

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisA smart, small book for any manager s pocket. In every manager s career there are moments where decisions need to be made in order to achieve success and this smart, nicely packaged little book can be there to help each time.Trade ReviewThere s enough to teach almost any leader something new (People Mangement, November 2013) This is a practical handbook on how to deal with almost any situation (Talk Business, November 2013) a good book for new and experienced line managers alike. The Little Black Book for Managers is very well written in an encouraging, supportive style and gives enough information for the reader to make relevant decisions. (HR, January 2014) easy to find your way around, quick to read and relatively simple to absorb each lesson. This book is just like that little black dress that you know will be perfect, no matter what the occasion. (Edge, January 2014) For sheer readability and practicality, this book deserves a place in your briefcase on your next business trip. (The CA, February 2014) Accessible and well set-out, it forms an indispensable guide for any manager to dip into when the need arises. (inManagement, Spring 2014)Table of ContentsForeword ix Introduction 1 Part 1 – Your Rewarding Job 9 1. Your Responsibilities 11 2. Your Goals 19 3. Your Performance 27 4. Your Messages 37 Part 2 – It’s All About You 47 5. Your Focus 49 6. Your Time 61 7. Your Image 73 8. Your Ideas 83 Part 3 – Your Team Is What You Make It 93 9. Your Interactions 95 10. Your Authority 105 11. Your Successes and Failures 115 12. Your Meetings 123 13. Your People 133 Part 4 – Your Talented Staff 143 14. Their Personalities 145 15. Their Reactions 155 16. Their Motivations 161 17. Their Talents 171 18. Their Behaviours 181 19. Their Career Changes 189 Conclusion 197 Further Reading 201 About the Authors 211 Acknowledgements 215 Index 219

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Book SynopsisInnovation requires teaming. (Put another way, teaming is to innovation what assembly lines are to car production.) This book brings together key insights on teaming, as they pertain to innovation. How do you build a culture of innovation? What does that culture look like? How does it evolve and grow? How are teams most effectively created and then nurtured in this context? What is a leader's role in this culture? This little book is a roadmap for teaming to innovate. We describe five necessary steps along that road: Aim High, Team Up, Fail Well, Learn Fast, and Repeat. This path is not smooth. To illustrate each critical step, we look at real-life scenarios that show how teaming to innovate provides the spark that can fertilize creativity, clarify goals, and redefine the meaning of leadership.Table of ContentsExecutive Summary 1 Introduction 3 What It Takes to Innovate 3 Situating Innovation on the Process Knowledge Spectrum 12 A Recipe for Innovation 19 Aim High 26 A Worthy Goal 27 Engaging Hearts and Minds 34 It’s a Stretch 44 Worthy Aspirations That Motivate Innovation 47 Team Up 48 Strange Bedfellows 49 Teaming Across Boundaries 54 What It Takes to Team 60 When Conflict Heats Up 67 Embracing the Risks of Teaming 74 Fail Well 76 Unpacking Failure 77 Failing Well—At the Right Scale 88 Leading Failure 90 Courage and Fear 94 Learn Fast 96 Learning as You Go 97 How to Learn Fast 99 Overcoming Barriers to Learning 104 Leading Learning to Innovate 113 Conclusion 115 Recommendations for a Successful Innovation Journey 116 Leaders Who Innovate 119 Notes 123 About the Author 129

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Book SynopsisIn a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world''s most highly valued companiesincluding Amazon, Apple and Googlehave harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams. Connected By Design is the first book to show business leaders and marketers exactly how to use functional intTrade Review“Every now and again a book comes along that expands your mind, challenges conventional wisdom, and is truly disruptive—a precursor to progress. Connected by Design is such a book. Functional integration has enormous relevance as an organizing principle way beyond marketing. I urge you to read the book, be disruptive, and unleash the power of connectedness. It can only do you good.” —Keith Weed, chief marketing and communication officer, Unilever “Barry Wacksman and Chris Stutzman have discovered a new secret formula for growth that re-imagines how your company creates value: functional integration. Organizations must embrace the disruptive change of functional integration in order to grow in the new world order of consumer engagement.” —Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company “To be a chief marketing officer today means also being a chief technology officer and chief experience officer. Connected by Design uncovers the business model at the heart of this change, offering valuable examples, tips, and principles for putting the model into action. It’s a must-read for anyone working in marketing at a major brand today.” —Marc Speichert, global chief marketing officer, L’Oreal Group “Barry Wacksman and Chris Stutzman have taken a topic close to the hearts of many—design—and shown how the world's leading companies have successfully integrated it into their business models. Connected by Design is that rare book that can help unify the disparate parts of a big company, from marketing to sales to product development.” —Beth Comstock, senior vice president and chief marketing officer, GE "I see companies struggling every day to stay relevant in their consumers’ busy lives. Connected by Design maps out how companies like Nike, Google, and Apple have excelled in engaging consumers in the digital age while driving sales growth. It is an essential read for any brand leader looking to succeed in today's mobile, social, omnichannel world.” —Jim Stengel, author, Grow, and former global marketing officer, The Procter & Gamble Company “Functional integration is the defining business model of our day, and Connected by Design captures the essence of this emerging model and how to apply it. Those who want to differentiate and find new ways to grow should find this book extremely helpful.” —Michael Roth, chairman and chief executive officer, Interpublic Group “R/GA has remained ahead of its competition by reinventing itself, and R/GA’s newest transformation is designed to help brands achieve functional integration. Connected by Design outlines how brands like Nike, Google, Amazon, Apple and McCormick have grown with functional integration and why you’ll want to consider it for your brand.” —Rick Boyko, former director, Virginia Commonwealth University Brandcenter; former chief creative officer, Ogilvy North America “If you have ever wondered about the secret to the enormous success of companies such as Apple, Google, Nike, and Amazon, Connected By Design is for you. This engaging and readable book explains the functional integration business model of these companies . A must-read for understanding how to survive and grow in the dynamic and complex age of networks and ecosystems.” —Jerry Wind, The Lauder Professor, The Wharton School “Brands that aren’t rethinking how to connect their products, services, and communications are leaving brand equity on the table. Functional integration is a great playbook for creating and capturing brand value in the digital age.” —John Gerzema, chairman and CEO, BAV consulting, and author, The Athena Doctrine “Connected By Design represents the business course you never took, but should have, and the design class you never had, but now wish you did. It prepares your mind and way of thinking for this high-speed world, where more and more value is delivered in the form of digital experiences. Barry Wacksman and Chris Stutzman take you deep into leading companies and share their guiding principles.” —Keith Yamashita, chairman, SY/Partners and SY/ProductsTable of ContentsIntroduction 1 Part One The Model 21 1 The Growth Challenge of the 21st Century 23Principle One: Utility is relevance. 2 The Digital Revolution 43Principle Two: Context is king. 3 The Ecosystem of Value 69Principle Three: Synergy captures customers. Part Two Mastering the Model 95 4 The Art of the Possible 97Principle Four: Reimagine value creation. 5 The Digital Service Launchpad 125Principle Five: Redesign value delivery. 6 The Drivers of Connected Growth 151Principle Six: Redirect toward value capture. 7 Cultivating an Ecosystem of Value 179Principle Seven: Lead like the world depends on it. Notes 203 Acknowledgments 223 About the Authors 229 Index 231

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Book SynopsisQuantitative analysis of outcomes vs PMs at the individual level Leading Complex Projects takes a unique approach to post-mortem analysis to provide project managers with invaluable insight. For the first time, individual PM characteristics are quantitatively linked to project outcomes through a major study investigating the role of project leadership in the success and failure of complex industrial projects; hard data on the backgrounds, education, and personality characteristics of over 100 directors of complex projects is analyzed against the backdrop of project performance to provide insight into controllable determinants of outcomes. By placing these analyses alongside their own data, PMs will gain greater insight into areas of weakness and strength, locate recurring obstacles, and identify project components in need of greater planning, oversight, or control. The role of leadership is to deliver results; in project management, this means taking respTable of ContentsForeword ix Acknowledgments xi About the Authors xiii Introduction Executive Summary 1 Chapter 1 Getting Grounded 9 Part One Chapter 2 Methodology and Data 27 Chapter 3 The Unique Demands on Complex Project Leaders 45 Chapter 4 The Traits and Skills of Effective Project Leaders 63 Chapter 5 From Personality to Practice 91 Part Two Chapter 6 Joseph Brewer 117 Chapter 7 Don Vardeman 129 Chapter 8 Nora’in MD Salleh and Dzulkarnain Azaman 149 Chapter 9 Jay Sexton 165 Chapter 10 Paul Harris 179 Chapter 11 David Young 195 Chapter 12 What Have We Learned and What Does It Mean? 215 Index 233

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Book SynopsisA more effective leadership model for the new business environment. Spiral Dynamics in Action explores the evolution of modern business, and provides a model for moving forward amidst ever-increasing complexity and change.Table of ContentsSpecial Acknowledgements xi Foreword by Ronnie Lessem xiii Preface by Dr Don Beck xvii Figures and Graphs as a Map for the Book xxi Part 1: Spiral Dynamics: The Foundation 1 1 Introduction – The Lay of the Land of this Book 3 2 The Architect of the Existential Staircase – Clare Graves 11 3 The Code Book 23 4 Natural Design – The Ever-Emerging Ecology 37 Part 2: Spiral Dynamics Global 51 5 Back to the Future – The South African Crucible Revisited 53 6 Uncovering the Indigenous Intelligence: A Case Study of Israel and Palestine 67 7 The Nordic Countries and Second-Tier Consciousness: The Need for Second-Tier Leadership in Times of Great Turbulence 97 Part 3: The Surge in a Social Context 115 8 Defining the Sustainable Corporation: From Stockholders to Stakeholders 117 9 Spiral Dynamics in Action Across Boundaries 137 10 Organizational Engagement in Diverse Workspaces: International Application of Spiral Dynamics 161 Part 4: Spiral Dynamics PLUS 179 11 Spiral Dynamics PLUS Supplementary Technologies 181 Part 5: The Road Forward for Humanity 209 12 What Do You Do with Spiral Dynamics? 211 About the Authors 227 Glossary 233 Acronyms 237 Additional Resources 239 Bibliography 251 Index 261

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Book SynopsisTable of ContentsAbout the Author xi Preface xiii Acknowledgments xvii Part One An Introduction To The Crisis 1 Chapter 1 Healthy Skepticism for Risk Management 3 A “Common Mode Failure” 5 Key Definitions: Risk Management and Some Related Terms 8 What Failure Means 14 Scope and Objectives of This Book 17 Chapter 2 A Summary of the Current State of Risk Management 21 A Short and Entirely-Too-Superficial History of Risk 21 Current State of Risk Management in the Organization 25 Current Risks and How They are Assessed 26 Chapter 3 How Do We Know What Works? 35 Anecdote: The Risk of Outsourcing Drug Manufacturing 36 Why It’s Hard to Know What Works 40 An Assessment of Self-Assessments 44 Potential Objective Evaluations of Risk Management 48 What We May Find 57 Chapter 4 Getting Started: A Simple Straw Man Quantitative Model 61 A Simple One-for-One Substitution 63 The Expert as the Instrument 64 A Quick Overview of “Uncertainty Math” 67 Establishing Risk Tolerance 72 Supporting the Decision: A Return on Mitigation 73 Making the Straw Man Better 75 Part Two Why It’s Broken 79 Chapter 5 The “Four Horsemen” of Risk Management: Some (Mostly) Sincere Attempts to Prevent an Apocalypse 81 Actuaries 83 War Quants: How World War II Changed Risk Analysis Forever 86 Economists 90 Management Consulting: How a Power Tie and a Good Pitch Changed Risk Management 96 Comparing the Horsemen 103 Major Risk Management Problems to Be Addressed 105 Chapter 6 An Ivory Tower of Babel: Fixing the Confusion about Risk 109 The Frank Knight Definition 111 Knight’s Influence in Finance and Project Management 114 A Construction Engineering Definition 118 Risk as Expected Loss 119 Defining Risk Tolerance 121 Defining Probability 128 Enriching the Lexicon 131 Chapter 7 The Limits of Expert Knowledge: Why We Don’t Know What We Think We Know about Uncertainty 135 The Right Stuff: How a Group of Psychologists Might Save Risk Analysis 137 Mental Math: Why We Shouldn’t Trust the Numbers in Our Heads 139 “Catastrophic” Overconfidence 142 The Mind of “Aces”: Possible Causes and Consequences of Overconfidence 150 Inconsistencies and Artifacts: What Shouldn’t Matter Does 155 Answers to Calibration Tests 160 Chapter 8 Worse Than Useless: The Most Popular Risk Assessment Method and Why It Doesn’t Work 163 A Few Examples of Scores and Matrices 164 Does That Come in “Medium”?: Why Ambiguity Does Not Offset Uncertainty 170 Unintended Effects of Scales: What You Don’t Know Can Hurt You 173 Different but Similar-Sounding Methods and Similar but Different-Sounding Methods 183 Chapter 9 Bears, Swans and Other Obstacles to Improved Risk Management 193 Algorithm Aversion and a Key Fallacy 194 Algorithms versus Experts: Generalizing the Findings 198 A Note about Black Swans 203 Major Mathematical Misconceptions 209 We’re Special: The Belief That Risk Analysis Might Work, but Not Here 217 Chapter 10 Where Even the Quants Go Wrong: Common and Fundamental Errors in Quantitative Models 223 A Survey of Analysts Using Monte Carlos 224 The Risk Paradox 228 Financial Models and the Shape of Disaster: Why Normal Isn’t So Normal 236 Following Your Inner Cow: The Problem with Correlations 243 The Measurement Inversion 248 Is Monte Carlo Too Complicated? 250 Part Three How to Fix It 255 Chapter 11 Starting with What Works 257 Speak the Language 259 Getting Your Probabilities Calibrated 266 Using Data for Initial Benchmarks 272 Checking the Substitution 280 Simple Risk Management 285 Chapter 12 Improving the Model 293 Empirical Inputs 294 Adding Detail to the Model 305 Advanced Methods for Improving Expert’s Subjective Estimates 312 Other Monte Carlo Tools 315 Self-Examinations for Modelers 317 Chapter 13 The Risk Community: Intra- and Extra-organizational Issues of Risk Management 323 Getting Organized 324 Managing the Model 327 Incentives for a Calibrated Culture 331 Extraorganizational Issues: Solutions beyond Your Office Building 337 Practical Observations from Trustmark 339 Final Thoughts on Quantitative Models and Better Decisions 341 Additional Calibration Tests and Answers 345 Index 357

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Book SynopsisTable of ContentsForeword xi Part I Introduction to Sales Negotiation 1 Chapter 1 Sales Negotiation as a Discipline 3 Chapter 2 Salespeople Suck at Negotiating 9 Chapter 3 The Devil is Discounting: The Case for Improving Sales Negotiation Skills 17 Chapter 4 Sales Negotiation Skills are Not One-Size-Fits-All 25 Part II On Winning 31 Chapter 5 Sales Negotiation is About Winning for Your Team 33 Chapter 6 Sales Negotiation Rule One: Win First, Then Negotiate 41 Chapter 7 Timing Matters: Avoid Negotiating Red Herrings and Objections 49 Chapter 8 Four Levels of Sales Negotiation 55 Part III Sales Negotiation Strategy: Motivation, Leverage, and Power 61 Chapter 9 MLP Strategy 63 Chapter 10 Motivation 65 Chapter 11 Leverage 81 Chapter 12 Power Position 95 Chapter 13 Discovery: The Fine Art of Building Your Case 111 Chapter 14 Qualifying 121 Part IV Emotional Discipline 131 Chapter 15 The Seven Disruptive Emotions 133 Chapter 16 Developing Emotional Self-Control 137 Chapter 17 Relaxed, Assertive Confidence 143 Chapter 18 Emotional Contagion: People Respond in Kind 147 Chapter 19 Preparation and Practice 151 Chapter 20 The Ledge Technique 157 Chapter 21 Willpower and Emotional Discipline are Finite 163 Chapter 22 The Pipe is Life: The Real Secret to Emotional Discipline 167 Part V Sales Negotiation Planning 169 Chapter 23 Be Prepared to Negotiate 171 Chapter 24 Authority and Nonnegotiables 175 Chapter 25 Stakeholder Negotiation Profiles, Negotiation List, BATNA Ranking 181 Chapter 26 Developing Your Give-Take Playlist 187 Part VI Sales Negotiation Communication 199 Chapter 27 Seven Rules of Effective Sales Negotiation Communication 201 Chapter 28 ACED: Navigating the Four Primary Stakeholder Communication Styles 207 Chapter 29 Empathy and Outcome: The Dual Process Approach 217 Chapter 30 Seven Keys to Effective Listening 225 Chapter 31 Activating the Self-Disclosure Loop 231 Part VII The DEAL Sales Conversation Framework 235 Chapter 32 A Seat at the Table 237 Chapter 33 Discover 241 Chapter 34 Explain Your Position 257 Chapter 35 Align on an Agreement 269 Chapter 36 Lock It Down 287 Chapter 37 The Next Chapter and the Race to Relevance 291 Notes 299 Acknowledgments 301 Training, Workshops, and Speaking 303 About the Author 305 Index 307

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Book SynopsisTable of ContentsForeword ix Introduction: Excellence Found 1The past decade of research has proven that the dismal odds of change program success can reliably be beaten. Part I The Big Idea Chapter 1 Performance and Health 13The way to beat the odds is to put equal emphasis on performance and health by using the Five Frames methodology. Chapter 2 The Science of Change 33The approach has been developed through the most exhaustive research ever undertaken in the field. Part II The Five Frames Chapter 3 Aspire: Where Do We Want to Go? 61It starts by setting measurable and manageable strategic objectives and commensurate health goals with rigor and precision. Chapter 4 Assess: How Ready Are We to Go There? 91Don’t start planning until you’ve considered your organization’s change readiness: what skillset requirements and mindset shifts are needed. Chapter 5 Architect: What Do We Need to Do to Get There? 117Now it’s time to create a bankable plan that will build the skills and deliver the outcomes—a plan that also uses four levers to influence mindset and behavior shifts. Chapter 6 Act: How Do We Manage the Journey? 151No plan goes according to plan—the right ownership model will enable you to adjust as you go and generate the energy needed for change. Chapter 7 Advance: How Do We Continue to Improve? 181You’re not done until an ongoing learning infrastructure is put in place, and leaders are well positioned in the right go-forward roles. Part III Putting It All Together Chapter 8 The Senior Leader’s Role: Does Change Have to Start at the Top? 199Success will be immeasurably easier if the most senior leader embraces the role that only they can play. Chapter 9 The Change Leader’s Role: What It Takes to Be a Great Change Leader 215To this point we’ve covered what to “do” to achieve large-scale success; now it’s time to discuss how to “be” as you lead the way. Chapter 10 Making It Happen: Do You Have What It Takes? 231You’ve got knowledge, but do you have the courage? It’s over to you to write the next chapter... Notes 241 Recommended Reading 257 Acknowledgments 259 About the Authors 265 Index 267

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Book SynopsisThe easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant ? because they want to be their own boss, because their cooking always draws raves, or just because they love food.Running a Restaurant For Dummiescovers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you''ll find all the advice you need to start and run a successful restaurant. Even if you don''t know anything about cooking or running a business, you might still have a great idea for a restaurant ? and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you''ll learn everything you need to know to succeed. Table of ContentsIntroduction 1 About This Book 1 Conventions Used in This Book 2 What You’re Not to Read 2 Foolish Assumptions 3 How This Book is Organized 3 Part 1: Getting Started 3 Part 2: Putting Your Plan in Motion 3 Part 3: Preparing to Open the Doors 4 Part 4: Keeping Your Restaurant Running Smoothly 4 Part 5: The Part of Tens 4 Icons Used in This Book 4 Beyond the Book 5 Where to Go from Here 5 Part 1: Getting Started 7 Chapter 1: Grasping the Basics of the Restaurant Business 9 Getting a Feel for the Restaurant World 10 Laying the foundation 10 Setting up shop (with a little help) 11 Welcoming the world to your restaurant 11 Finding Out Whether You Have What it Takes 12 Monitoring your motivations 12 Evaluating your expectations 13 Tracking key traits of successful restaurateurs 14 Chapter 2: Deciding What Kind of Restaurant to Run 17 Figuring Out Where to Start 18 Buying into a franchise 18 Taking over an existing restaurant 19 Partnering up with your current employer 20 Starting from scratch 21 Choosing the Right Type of Restaurant 22 Dining in style 22 Kicking back casual 24 Placing an order — to go! 24 Selecting self-service or fast-food 26 Running a bar — with or without food 27 Providing catering and banquet services 27 Creating Your Concept 29 Positioning your restaurant for success 30 Identifying the emotional connection 31 Creating a unique selling proposition 31 Using consumer insights to develop and test your concept 32 Developing your positioning statement 33 Putting it All Together 34 Thinking about theme and concept 34 Choosing a name 35 Creating a logo 37 Signing off on signage 38 Chapter 3: Researching the Marketplace 41 Getting Your Mind Right: Profits Matter 42 Exploring the Consumer’s Buying Decision: The Big Why 42 Identifying and Analyzing Potential Customers 44 Figuring out who your customers are: Target segmentation 44 Creating a profile of your Superfan, or brand hero 45 Focusing your research 47 Keeping an Eye on the Enemy 48 Identifying your competitors 48 Figuring out who they think their customers are 49 Reconnaissance: Mystery shopping till you drop 50 Developing and Implementing Your Battle Plan 52 Doing a competitive analysis 52 Acting on your information 54 Adjusting to a changing battlefield 55 Chapter 4: Writing a Business Plan 57 Don’t Fly Blind: Understanding Why a Business Plan Matters 58 Laying Out a Business Plan 59 Articulating the concept and theme 61 Creating your menu now 61 Analyzing your market 62 Identifying your target audience 63 The Bottom Line: Focusing on Financials 63 Forecasting sales 64 Forecasting expenses 67 Breaking even 72 Estimating profits 73 Projecting cash flow 74 Creating a balance sheet 74 Selling Your Plan: The Unwritten Part of Your Business Plan 76 Part 2: Putting Your Plan in Motion 77 Chapter 5: Show Me the Money! Finding Financing 79 Knowing How Much Money You Need 79 Calculating start-up costs 80 Opening with operating reserve 81 Looking at How You Can Contribute 81 Working with Investors 83 Looking at types of investors 83 Compensating your investors 85 Getting a Loan 87 Visiting your local bank 87 Finding government assistance 88 Chapter 6: Choosing a Location 89 Looking at the Local Real Estate Market 89 Examining Location Specifics 90 Considering access and visibility 91 Paying attention to traffic 92 Knowing which locations to avoid 93 Looking at other businesses in the area 94 Considering security 94 Factoring In Cost Considerations 95 Chapter 7: Paying Attention to the Legalities 97 Identifying the Help You Need 98 Looking at the roles to fill 98 Setting Up Shop on Legal Grounds 99 Going it alone: Sole proprietorships 100 Teaming up: Partnerships 100 Almost teaming up: Limited partnerships 100 Playing it safe: The corporate entity 101 Blend of three: The LLC 101 Knowing Your Local Laws 101 Getting Permits and Licenses 102 Acquiring a liquor license 103 Heeding health codes 105 Paying attention to building codes 106 Considering fire codes and capacity 107 Checking out other permits 107 Taking up trademarks 108 Buying the Insurance You Need 109 Part 3: Preparing to Open the Doors 111 Chapter 8: Creating the All-Important Menu 113 Making Some Initial Decisions 114 Matching your menu to your concept 114 Considering customers: Feeding the need with an insights-driven menu 115 Matching your menu to your kitchen 116 Cutting your chef (if you have one) in on the action 117 Figuring Out How Much to Charge 118 Determining your menu price points 118 Using food cost percentage to set prices 119 Creating dishes and recipes and then costing them 121 Dealing with price fluctuations 122 Mixing your menu to meet an overall percentage goal 123 Deciding When to Change Your Menu 124 Staying flexible when you first open 124 Revisiting your menu later on 125 Offering specials 126 Highlighting new news 126 Choosing Your Menu Format 127 Counting your main menu options 127 Considering additional presentations 130 Selling the Sizzle: Setting Up a Menu with Sales in Mind 132 Directing eyes with menu engineering 132 Getting people salivating: Considering visual representation on the menu 133 Money for ink: Using lingo that sells 134 Validating Your Menu before You Go Primetime 135 Chapter 9: Setting Up the Front of the House 137 Digging into Design 138 Identifying pros who can help 140 Getting the scoop on potential pros 141 Thinking outside the Box: The Exterior 142 Laying Out the Interior 144 Allowing space for the flow 145 Building your floor plan 145 Creating space to wait 147 Keeping Service Support Close 148 Wait stations 149 Point of sale (POS) stations 150 Tabletop settings 151 Setting Up a Reservation System 152 Taking traditional reservations 153 Accepting online reservations 154 Reviewing Restrooms 155 Providing public facilities 155 Earmarking areas for employees 156 Chapter 10: Setting Up the Back of the House 157 Planning a Kitchen with the Menu in Mind 157 Figuring out what you need to fix the food on your menu 158 Reviewing the basic kitchen stations 159 Taking control of your prep 164 Laying out your kitchen 168 Considering Your Water Supply: Why Water Quality Matters 170 Adapting an Existing Kitchen 171 Acquiring Your Kitchen Equipment 172 Deciding whether to buy or lease 173 Moving beyond name-brand equipment 175 Getting purchasing advice 176 Chapter 11: Setting Up a Bar and Beverage Program 177 Setting Up Your Bar 178 Figuring out furniture 178 Selecting equipment 179 Selecting smallwares 181 Surveying supplies 183 Keeping Your Bar Clean 184 Drawing Drinking Crowds 185 Running promotions 185 Providing entertainment 186 Offering great bartenders 187 Get with the (Beverage) Program: Providing Liquid Refreshment 188 Creating your beverage program 188 Developing a robust nonalcoholic beverage program 189 Becoming Beer Brainy 190 Winning with Wine 191 Creating your list 192 Pricing your wine 194 Storing your wine 195 Lapping Up Some Liquor Learning 196 Pour size and pricing 196 Liquor lingo: Understanding cost and quality 197 Serving Alcohol Responsibly 198 Chapter 12: Hiring and Training Your Staff 201 Deciding Which Roles Need to Be Filled 201 Managing your quest for managers 203 Staffing the kitchen 206 Filling the front of the house 210 Staffing the office 213 Finding the Right People: Placing Ads and Sifting through Résumés 215 Interviewing the Candidates 216 Round 1: The meet and greet 217 Round 2: Comparison shopping 218 Bonus rounds: The inevitable re-staffing 219 Hiring Foreign Nationals 220 Double-checking the documents 220 Evaluating the E-Verify system 220 Petitioning for an employee 221 Training Your Staff 221 The employee manual: Identifying your company policies 221 Operations manuals: Understanding specific job functions 222 Creating a training schedule 223 Chapter 13: Purchasing and Managing Supplies 225 Preparing to Stock the Supply Room 225 Listing what you need 226 Considering premade items 228 Finding and Working with Purveyors 228 Finding and interviewing suppliers 229 Comparing prices, quality, and service 231 Considering the size of suppliers 232 Getting the right quality at the right price 232 Getting what you ask for the way you ask for it 233 Building an Efficient Inventory System 234 Managing the inventory 234 Reducing waste 237 Eliminating spoilage 238 Chapter 14: Running Your Office 241 Deciding Where to Put Your Office 241 Creating a Communications Hub 242 Counting on your computer 242 Picking up the phone 243 Using e-mail and online services 243 Tracking sales with a point-of-sale system 244 Interfacing your different systems 246 Hardware (the Old-Fashioned Variety) 246 Processing Payments 247 Credit and debit card transactions 248 Gift cards 248 Contactless and proximity payments 250 Preparing for Payroll 250 Farming it out or doing it in-house 251 Deciding on a payroll period 252 Choosing salaries or hourly wages 252 Choosing a method of payment 253 Saving, Storing, and Protecting Your Records 254 Chapter 15: Getting the Word Out 257 Defining Your Message 258 Focusing on the consumer and tailoring your message 258 Communicating your concept 259 Keeping up with the competition 259 Getting tactical 261 Building Public Relations 262 Planning for the good and the bad 262 Your PR campaign: Going it alone 263 Getting some help with PR 265 Creating an Advertising Plan 266 Creating a Compelling Restaurant Website 268 Sounding Off on Social Media 269 Investigating your options 270 Responding to reviews both positive and negative 275 Part 4: Keeping Your Restaurant Running Smoothly 277 Chapter 16: Managing Your Employees 279 Selling Employees on Your (or Their) Restaurant 279 Educating your employees 280 Motivating your staff 281 Making Staff Schedules 283 Adding it all up: How many workers you need 283 Putting names to numbers 285 Setting Up Policies to Live (or Die) By 287 Scheduling and attendance 287 Smoking 288 Drinking or using illegal drugs 289 Uniforms and grooming standards 289 Social media policies 290 Disciplinary measures 292 Offering Benefits 293 Looking at health insurance 293 Considering other benefits 293 Chapter 17: Running a Safe and Clean Restaurant 295 Making Sure Your Food is Safe 295 Blaming bacteria and viruses 296 Battling illness: Time and temperature 297 Preventing cross-contamination 299 Monitoring food safety outside the kitchen 299 Monitoring food safety outside the restaurant 300 Critical control points: Following HACCP guidelines 301 Staff education: Picking up food safety tools 301 Implementing proper hand-washing procedures 302 Keeping the Restaurant Clean 302 Getting cleaning supplies 303 Scheduling your cleaning 304 Opening and closing procedures 309 Taking Precautions to Protect Your Customers and Staff 310 Food allergies and other dietary concerns 310 First aid 312 Exits: In the event of an emergency 312 Providing a Pest-Free Place 313 Handling the Health Inspection 314 When the inspector arrives 315 During the inspection 315 Avoiding a bad inspection 316 Chapter 18: Building a Clientele 317 Understanding Who Your Customer is 318 Meeting and Exceeding Expectations 319 Turning Unsatisfied Guests into Repeat Customers 321 Recognizing unsatisfied guests 322 Making things right 324 Making Social Media Work for You 325 Chapter 19: Maintaining What You’ve Created 327 Evaluating Financial Performance 328 Daily business review 328 Income statement 330 Cash flow analysis 330 Evaluating Operations 332 Menu mix analysis 332 Purchasing and inventory analysis 335 Evaluating and Using Feedback 337 Paying attention to customer feedback 337 Responding to professional criticism and praise 339 Listening to employee feedback 342 Part 5: The Part of Tens 343 Chapter 20: Ten Myths about Running a Restaurant 345 Running a Restaurant is Easy 345 I’ll Have a Place to Hang Out 346 I Can Trust My Brother-in-Law 346 The Neighbors Will Love Me 347 I’ve Been to Culinary School, So I’m Ready to Run the Show 347 I’m Going to Be a Celebrity Chef 347 My Chili Rocks, So I Should Open a Place 348 I Can Cut the Advertising Budget 348 Wraps are Here to Stay 348 I’ll Be Home for the Holidays 349 Chapter 21: Ten True Restaurant Stories That You Just Couldn’t Make Up 351 Déjà Vu All Over Again 351 Priceless 352 Free Pie Guy 352 Rat-atouille 352 Frosty the Newbie 353 Drinks are on Me 353 You Like My Tie? 353 Chefs Behaving Badly 354 Radio Fryer 354 (Coat) Check, Please! 354 Index 355

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Book SynopsisGet Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can profit from the thousands of products they offer. Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There's always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie! Choose the right affiliate product or service for youFind the best affiliate programs for youFind the best affiliate marketing strategies Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymakerbig time. Table of ContentsIntroduction 1 About This Book 1 Foolish Assumptions 2 Icons Used in This Book 2 Beyond the Book 3 Where to Go from Here 3 Part 1: Getting Started with Affiliate Marketing 5 Chapter 1: What Is Affiliate Marketing? 7 Getting a Handle on How Affiliate Marketing Works 7 Profiting from Internet Promotion 8 Multiplying opportunities 9 Automating the money flow 9 Distinguishing affiliate marketing from other internet businesses 11 Preparing to Start Your Affiliate Marketing Business 12 Setting expectations 12 Laying the groundwork 13 Walking through the process 14 Chapter 2: Why Should You Be an Affiliate? 17 Surveying the Requirements of Starting a Traditional Business 18 Assessing the Advantages of Affiliate Marketing 19 You can start your business instantly 20 You can choose your own path and lifestyle 20 You can offer a diverse range of products 21 You have no product development and fulfillment 21 You don’t have to be a technical genius 22 Payment and accounting are automated 23 You get company-supplied marketing materials 24 You can take advantage of tax deductions 24 Setting Expectations 24 Chapter 3: Pitfalls and Risks for Beginners 27 Looking Out for Personal Pitfalls 27 Lacking focus 28 Managing time poorly 29 Making few (if any) content updates 32 Avoiding Internet Risks 32 Stay away from instant businesses 33 Don’t fall for the next bright shiny object 34 Don’t follow others too closely 34 Chapter 4: Steps to Take Before Becoming an Affiliate 37 Setting Your Goals 38 Assessing the Skills You Have and Need 38 Where are you now? 39 How do you move ahead? 40 Strengthening Your Ability to Focus 40 Deciding what is (and isn’t) important 40 Setting your priorities 41 Seeing the magic of massive action 43 Making time to play 43 Ridding yourself of time wasters 44 Chapter 5: Surveying the Affiliate Landscape: Programs and Networks 49 Digging into Affiliate Programs 49 Assessing the advantages of affiliate programs 50 Finding and evaluating affiliate programs 51 Joining an affiliate program 54 Looking at Affiliate Networks 56 Checking out the advantages of affiliate networks 56 Finding and evaluating affiliate networks 57 Joining an affiliate network 58 Understanding the Dangers of Getting Banned 59 Part 2: Building on the Basics 61 Chapter 6: Keyword Research and Product Selection 63 Combining Passion and Profit 64 Analyzing Product Keywords 65 Looking at long tail keywords 66 Golden keywords 70 Sifting through Keyword Analysis Tools 71 Market Samurai 72 KeywordRevealer 74 Google Keyword Planner 75 Examining Markets 76 Focusing on evergreen markets 77 Sizing up seasonal markets 77 Chapter 7: Using a Website for Affiliate Marketing 79 Beginning with the Benefits of a Website for the Affiliate Marketer 80 Establishing a Domain Name for Your Website 81 Choosing a name 81 Using a registrar 82 Checking out the aftermarket 83 Comparing Self-Hosting to Free Hosting 84 Self-hosting 85 Free hosting 87 Going with WordPress Software 88 Installation 89 Themes 90 Plug-ins 91 Monitoring Your Website 94 Totaling the Costs of Starting and Running an Affiliate Marketing Website 95 Asking a Few Important Questions about Websites 96 Chapter 8: Niche Marketing 97 Understanding the Basics of Niche Marketing 97 Finding Your Niche 99 Following the head and the heart 100 Considering market size and competition 100 Reviewing Keyword Analysis Tools for Niche Marketing 101 Market Samurai 102 KeywordRevealer 103 Google tools 104 Keywords Everywhere 104 Spying on the Competition 105 Surveying Seasonal Niches 107 Chapter 9: Affiliate Marketing Without a Website 109 Getting Started When You Have Followers (And When You Don’t) 110 Leveraging the followers you already have 110 Taking action when you have no social media presence 112 Surveying Strategies for Different Social Media Platforms 113 Facebook 114 LinkedIn 115 YouTube 115 Instagram 116 Reddit 117 Quora 117 Guest blogs 118 Checking Out the Cons of Affiliate Marketing Without a Website 119 Your web presence is limited 119 You’re not building asset value 120 You don’t own the ground you’re building your business on 120 Your content doesn’t last long in front of your followers 121 You’re always fighting the competition 121 You have to adjust your approach for a different audience 122 You must keep on top of social media limitations and restrictions 122 Social media isn’t necessarily less complicated than having a website 123 Having a website isn’t as expensive as you may think 124 Chapter 10: SEO: Search Engine Optimization 125 Taking Care of Some Issues Before You Focus on SEO 126 Selecting the right niche 126 Understanding the elephant in the room: Google 127 Distinguishing On-Page and Off-Page SEO Factors 130 On-page SEO factors 131 Off-page SEO factors 138 Setting Up Your Site to Be SEO Friendly 139 Tags and categories 140 Posts and pages 140 Building a silo 143 Trying Out SEO Tools 144 Yoast 144 Market Samurai 144 Google Webmasters 145 Chapter 11: Email Marketing 147 Assessing the Advantages of Email Marketing 148 Building Your List with Different Types of Email 149 Marketing emails 149 Autoresponders 149 Transactional emails 150 Email campaigns 151 Hosting Your Own Emails 152 The pros of hosting 152 The cons of hosting 154 Playing by the Rules 156 Can-spam 156 The opt-in 158 The double opt-in 158 Unsubscribing 159 Understanding Email Screening 159 Soft bounces and hard bounces 161 Beware of buying a list of emails 161 A risk of probation if email addresses aren’t checked 161 Email throttling 163 Considering Different Email Senders 163 Sendinblue 164 Amazon SES 164 SendGrid 165 Mailchimp 165 Constant Contact 166 Part 3: Advanced Affiliate Strategies 167 Chapter 12: Multitier, Passive, and Other Offbeat Commissions 169 Getting a Handle on Multitier Affiliate Marketing 170 Trying two-tier marketing 170 Watching out for the third tier and beyond 171 Finding affiliates for your multitier program 172 Picking Out Passive Income Opportunities 174 Profiting Even When No Sale Is Made 175 Cost per action/pay per lead 175 Cost per click 176 Cost per view 177 Chapter 13: Affiliate Platforms, Directories, and More 179 Assessing Affiliate Platforms 179 JVZoo 180 ClickBank 181 CJ Affiliate 183 Amazon Associates 184 Digging into Affiliate Directories 185 Checking Out CPA Networks 186 Looking at Advertising Networks 187 Chapter 14: Opt-In and Landing Pages 189 Examining the Elements of an Opt-In Page 190 Videos versus text 190 The layout 192 Other considerations for success 192 Checking Out the Elements of a Landing Page 193 The visuals: Colors and images 193 The headline and the subheadline 193 Ad/sales copy 194 Testimonials 196 Bonuses 197 The “what’s inside” element 197 The bio 198 Payment buttons 198 Guarantees 198 Frequently asked questions (FAQs) 199 Legal notices and disclaimers 200 Focusing on Other Factors for Success 200 Testing with the A-B split 200 Considering SEO 201 Using an exit pop-up 201 Benefiting from others’ wisdom 202 Trying landing page templates and software 202 Judging results 202 Chapter 15: Sales Funnel Strategies 203 Selling Your Prospect on Multiple Offers 203 Starting with the front end 204 Moving to the main or core offer 206 Continuing with the back-end offer 207 Using upsells and downsells 207 Putting everything together 208 Setting Up Your Sequence of Offers 210 Looking at the tools you need 210 Modeling a merchant funnel 211 Assessing an affiliate funnel 212 Building a structure for passive income 213 Part 4: Going Professional 217 Chapter 16: The Legal Stuff 219 Following the Federal Trade Commission 220 Knowing the main guideline 220 Avoiding unrealistic claims 220 Retaining records about testimonials 221 Watching your language 222 Keeping your pricing consistent 222 Having a clear refund policy 222 Being aware of the rules about business opportunities 223 Getting the Scoop on the General Data Protection Regulation 224 Safely Using Images and Other Content 225 Getting permission in writing 225 Understanding special content rights 226 Addressing Legal Matters on Websites 227 A privacy policy 227 Disclaimers 228 Terms of service 228 Other sites’ rules 229 Chapter 17: The Merchant Side of Affiliate Marketing 231 Knowing Whether You’re Ready to Be a Merchant 232 Is your product conducive to an affiliate marketing program? 233 Is your compensation plan attractive? 235 Can you service affiliates? 236 Becoming an “undercover affiliate” 236 Choosing Your Technology 237 Considering an in-house affiliate program 237 Using an external affiliate platform 238 Outsourcing 239 Recruiting and Working with Affiliates 239 Knowing where to find affiliates 239 Making offers they can’t resist 240 Providing affiliate tools 240 Chapter 18: Taxes for the Affiliate Marketer 245 Setting Up Your Business for Taxes 245 The simplest business structure: You! 246 The second simplest business structure: The DBA 246 The next level: LLCs, corporations, and partnerships 247 Handling Taxes on Affiliate Marketing Commissions 247 Federal income taxes 248 Federal self-employment taxes 248 State and local taxes 249 Sales tax 249 Digging into Powerful Tax Deductions 250 Deducting home office expenses 250 Looking at the most common affiliate deductions 251 Checking out other common business deductions 252 Keeping Good Records 253 Researching Pension Tax Benefits 253 Reviewing Resources to Help You with Your Taxes 254 Part 5: the Part of Tens 255 Chapter 19: Ten (Or So) of the Biggest Pitfalls for Affiliate Marketers 257 Looking to the Next Bright Shiny Object 257 Battling a Lack of Focus 258 Not Investing in Yourself and Your Education 259 Making the Transition from Content Consumer to Content Producer 260 Having Unrealistic Expectations 260 Spreading Yourself Too Thin 261 Not Sticking It Out Until You Achieve Success 261 Not Spending Money to Save Time 262 Not Protecting Your Trust Flow and Reputation 262 Chapter 20: The Ten Best Free Tools for Affiliate Marketers 267 WordPress 268 Elementor 268 Yoast 269 Keywords Everywhere 270 SpyFu 270 Blog Ideas Generator 270 Market Samurai 271 GTmetrix 271 SimilarWeb 272 Buffer 273 Chapter 21: The Ten Best Paid Tools for Affiliate Marketers 275 Market Samurai 276 Keyword Revealer 276 SpyFu 277 Elementor, Astra Pro Theme, and Ultimate Addons 277 Content Samurai 278 WP Robot 280 CleanTalk 280 Sendinblue 281 Amazon SES 281 Mailster 282 Chapter 22: The Ten Best Marketing Strategies for Affiliates 285 Guest Blogging 285 SEO Strategies 286 Social Media Marketing 286 YouTube Marketing 287 Email Marketing 288 Content Marketing 289 E-book Publishing 289 Joint Ventures 290 Media Interviews 290 Smartphone Apps 291 Appendix: Tools and Resources for Affiliates 293 Index 307

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Book SynopsisTable of ContentsChapter 1 The Coffee Bean for Kids Bring the Coffee Bean to Your School

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Book SynopsisExpert guidance and step-by-step instruction for building a successful diversity, equity, and inclusion initiative from scratch In Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, award-winning diversity, equity, and inclusion (DE&I) expert Jason R. Thompson delivers a practical and engaging handbook for implementing a DE&I program in your organization. The CAPE technique, developed by the author, gives you a clear blueprint and the tools you''ll need to make your diversity program a success. In this book, you''ll learn how to achieve early and significant wins to create the necessary and long term organizational change needed for successful DE&I programs. Find out what data you need to collect, how to analyze it, and choose the right goals for your organization. In addition, the CAPE technique will show your progress and ROI. You will learn to: Manage and lead a diversity council and implement diversityTable of ContentsPreface ix Foreword xvii Part One The CAPE Process 1 1. How to Become an Exceptional DE&I Organization 3 Four Shades of Brown 3 The Importance of DE&I Now 5 A Diverse Workforce Will Have Tension 6 DE&I Officers Need a Broad Range of Skills 8 Why DE&I Programs Fail 10 The How: CAPE Foundation for Successful DE&I Programs 12 2. DE&I Fundamentals, CAPE, and Organizational Change 17 Overwhelmed and Needing a Process 17 The Basics of Every DE&I Program 19 3. Data for DE&I 31 Fill the Cup of Others 31 The Illusion and Challenge of Data 33 The Recruitment Data Challenge 37 4. Collect the Data 41 Give a Brown Guy a Chance 41 When to Start Collecting Data 42 What Data to Collect 43 Where to Get the Demographic Data You Need 45 Who Is Being Included in the Data? 48 Respecting Demographic Data 49 5. Analyze the Data 53 Seeing It So Clear Now 53 Using the Data to Know What You Have 54 The How: Analyzing Data to Identify Recruitment Issues 58 The How: Analyzing Data to Identify Retention Issues 59 Assume Competence 62 6. Plan your Program 65 The World’s Park 65 Plan Only after You Analyze the Data 67 Getting Started on Your Plan 68 4-2-50 Program 70 How to Measure ROI in Your DE&I Program 72 The How: CAPE DE&I Plan Template 73 How to Complete the CAPE DE&I Template 74 7. Execute on the Plan 79 Audio Must Match Video 79 E Is for Execute 80 The How: A CAPE Path to Execute 82 Part Two Practical Lessons Learned in DE&I Programs 89 8. DE&I Programs Should Look Like the Company 91 Looking for Four-Leaf Clovers 91 Sports – US Olympic and Paralympic Committee 93 Healthcare 94 Tech – Techstars 96 Education – University of Wyoming, University of Colorado Health Sciences Center, Western Governors University 98 Organizational Mission Alignment 99 The How: An Organizational Mission- Alignment Exercise 100 9. DE&I Challenges That No One Tells You 105 Whose Mother Are We Talking About? 105 Staff and Budget 107 Responsibility for Things Beyond Your Control 109 Managing Expectations 112 10. When to Get CEO Involvement 115 What Friends Do 115 Setting CEO Expectations 117 When to Involve the CEO 118 Connecting CEO and Leadership Commitment to Diversity 121 How to Get CEO Commitment 123 11. Employee Resource Groups 125 Check Your Bias 125 Employee Resource Groups 127 Define ERG Membership 128 Setting Boundaries for ERGs 130 Establish Communication Guidelines 132 Managing ERG Fundraisers 133 Let ERGs Fail 134 The How: Suggested Rules and Structures for ERGs 135 12. DE&I Committees 143 Focus on the Right Things 143 Why DE&I Committees Fail 145 What Happens When Companies Start with a DE&I Committee 147 Three Simple Rules for a Better DE&I Committee 148 13. Using DE&I Training to Make Organizational Change 153 Trees Just Don’t Happen 153 Diversity Training: Episode versus Series 155 DE&I Training as a Response to an Episode 156 DE&I Training as a Series of Ongoing Trainings 157 CAPE and DE&I Trainings 158 The Two Types of DE&I Trainings 159 Unconscious Bias 159 The ADKAR Model 161 14. Inclusion Practices 167 Don’t Ask Me to Organize the Davids 167 How to Measure Inclusion 169 How the CAPE Inclusion Tracker Works 171 The Fair Pay Solution 174 15. Your Mental Health 177 A Day at the Pool 177 Mental Health for You and Your Colleagues 180 Part Three Things I Wish I Had Known 185 16. Top Challenges for DE&I Professionals 187 Voices Telling You What You Can’t Do 187 The Myth That Diversity Lowers Quality 189 A Hire from an Underrepresented Group Is Not Performing 190 Chain of Command 190 Your Positional Authority 192 Staffing and Budget 193 Diversity Committees 194 Working with Other Departments 195 Efficacy of Résumé Redacting 196 Belonging versus Inclusion 197 Allies 199 Making the Implicit Explicit 199 Bridging the Gap Between Intent and Impact 200 Validating the Experiences of Others 201 17. Jason-isms 203 The Gift of Time 203 The Jason-isms 205 Conclusion 209 Acknowledgments 211 About the Author 213 Index 215

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Book SynopsisExplore the latest edition of an authoritative resource on professional and educational mentoring Inthe newly revised Third Edition ofThe Mentor's Guide: Facilitating Effective Learning Relationships,veteran mentoring expertsLoisJ.Zachary and LisaZ.Fain deliver a thoughtful and rich exploration of the critical process of mentoring. The book offers practical tools for facilitating the mentoring experience from beginning to end. In addition towalkingyou through the four phases of mentoringpreparing,negotiatingenabling growth, andcoming toclosurethis important book provides: Brand-new content on diversity, inclusion, and equity, as well astools to enhancevirtual mentoringrelationshipsThe ethics of mentoring, includinghow to handle common ethical pitfalls and mistakesHands-on worksheets and exercises to facilitate the mentoring and learning process Perfectfor leaders,managers,andeducators,in any careerorprofessional setting,The Mentor's Guideis an indispensable tool to help navigateyourlearning and mentoring journey. Table of ContentsExercises, Examples, Tables, and Figures xi Foreword by Laurent A. Parks Daloz xv Preface to the Third Edition xvii Acknowledgments xxiii About the Authors xxv 1 Learning: Grounding the Work of Mentoring 1 Part One Considering Context 33 2 The Context of Difference: Bringing Who We Are to What We Do 37 3 The Context of Connection: Physical, Virtual, Personal 75 Part Two The Predictable Phases of Mentoring 97 4 Preparing: Getting Ready for a Mentoring Relationship 101 5 Negotiating: Establishing Agreements 135 6 Enabling Growth: Support, Challenge, and Vision 167 7 Enabling Growth: Engaging in Feedback and Dealing with Stumbling Blocks 191 8 Coming to Closure: Looking Back, Moving Forward 225 9 Digging Deeper: Integrating Your Learning: Tips and Resources 249 Notes 265 References 273 Index 283

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Book SynopsisTable of ContentsIntroduction 1 Part 1: Getting into Van Life 5 Chapter 1: What Is Van Life? 7 Chapter 2: Knowing Whether Van Life Is for You 15 Part 2: Building the Perfect Camper 31 Chapter 3: Buying the Right Van 33 Chapter 4: A Beginner’s Guide to Fiberglassing 55 Chapter 5: Finding Your Footing with Flooring 61 Chapter 6: Building Your Internal Structure 71 Chapter 7: Getting Some Air: Windows and Skylights 89 Chapter 8: Getting to Grips with Electrics 105 Chapter 9: Putting Your Electrical System Together 135 Chapter 10: Adding Insulation and Cladding 179 Chapter 11: Creating Storage and Sleeping Quarters 197 Chapter 12: Useful Utilities: Gas, Water, and Heating 217 Part 3: Living Your Best Van Life 245 Chapter 13: Changing Your V5 Form and Insurance 247 Chapter 14: Bringing Along the Comforts of Home 255 Chapter 15: Managing Life’s Essentials: Cooking, Showering, and Going to the Bathroom 271 Chapter 16: Enjoying the Great Outdoors 287 Chapter 17: Working Remotely from a Tiny Traveling Home 315 Part 4: The Part of Tens 329 Chapter 18: Ten Van Life Kitchen Hacks 331 Chapter 19: Ten Essential Items for the Perfect Road Trip 337 Chapter 20: Ten Tips for Budgeting While on the Road 341 Index 349

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Book SynopsisTable of ContentsPreface 11 Motivation for This Book 18 The Roots of Design Thinking 22 The History of Innovation Metrics 24 Why? How? What? 27 WHY Are Design Thinking & Innovation Metrics Important? 29 A Quick Read to Get Inspired 45 The 101s: Essentials of Design Thinking & Measuring 57 Design Thinking 101 60 The Design Thinking Paradigm 61 Facilitating Workshops 74 Working in Teams 82 Building Capabilities 88 Measuring Impact 97 Measuring 101 145 From Observations to Real Metrics 146 Defining and Applying Metrics 157 Defining the North Star Metric(s) 167 Working with Exploration Metrics 175 Selecting Exploitation Metrics 187 Measuring Creativity 197 Reflecting Measurements 211 Design Thinking Toolkit 103 Measuring Toolkit 223 Performance Measurements 201 256 OKRs and Beyond 258 The Roots of Measuring Objectives 260 Three Mindshifts Applying OKRs 264 Tips and Tricks for Implementing OKRs 271 Facilitating Performance Objectives 277 The Future of Design Thinking & Data-Driven Innovation 312 Creating Impact with Advanced Tools 314 Data-Driven Innovation 301 318 Design Thinking & Data Analytics 319 Applying the Hybrid Model 320 Design Thinking & Artificial Intelligence 335 Gaining Efficiency in Customer Interactions 336 OKR Toolkit 285 Design Thinking & Neuroscience 359 Transferring Brain Patterns into Value 360 A Final Word 376 Practitioner Voices 380 Index and Sources 382

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Book SynopsisGreenhouse gas (GHG) offsets have long been promoted as an important element of a comprehensive climate policy approach. Offset programs can reduce the overall cost of achieving a given emission goal by enabling emission reductions to occur where costs are lower. Offsets have the potential to deliver sustainability co-benefits, through technology development and transfer. They can also develop human and institutional capacity for reducing emissions in sectors and locations not included in a cap and trade or a mandatory government policy. However, offsets can pose a risk to the environmental integrity of climate actions, especially if issues surrounding additionality, permanence, leakage, quantification and verification are not adequately addressed. The challenge is to design offset programs and policies that can maximize their potential benefits while minimizing their potential risks. This handbook provides a systematic and comprehensive review of existing offset programs. ItTrade Review'The most comprehensive guide available to carbon offset programs around the world.' Derik Broekhoff, Vice President, Policy, Climate Action Reserve 'This handbook is the most comprehensive guide available to carbon offset programs around the world. An invaluable aid for anyone seeking to make sense of the global thicket of offset standards, rules, and systems, both voluntary and regulatory.' Derik Broekhoff, Vice President, Policy, Climate Action Reserve 'This reference work provides a uniquely comprehensive collection of facts and analysis on the numerous offset mechanisms in play across the world. I recommend it to anyone interested in the issue of offsets.' Jean-Jacques Becker, Assistant Director, French Ministry of Energy, Ecology and Sustainable Development 'A must-have resource for state and local policymakers interested in developing offset policies and programs.' Janice Adair, Special Assistant, Washington State Department of Ecology 'SEI is establishing itself as the 'go-to' source for comprehensive, unbiased information about the rapidly changing field of greenhouse gas offsets. This book will be an extremely valuable reference in a field where the lack of reliable data is a continual challenge.' Alexia Kelly, Senior Associate, Climate and Energy Program, World Resources Institute 'A uniquely comprehensive compendium on greenhouse gas offset programs throughout the world. And a wonderful reference for anyone from project developers to treaty negotiators.' Michael Gillenwater, Dean, Greenhouse Gas Management Institute 'This book provides a comprehensive overview of existing greenhouse gas offset programs with a keen eye to issues, options and alternatives. Policy makers, stakeholders and those interested in the development of a comprehensive market for greenhouse gas emission reductions, will find it a useful reference.' Janet Peace, Vice President for Markets and Business Strategy, Pew Center on Global Climate Change 'This book provides an excellent overview of the rules for offsetting projects in different programs around the globe. It should be a definitive reference for anyone who wants to understand the key issues and differences in the various offsetting schemes.' Lambert Schneider, Oeko-InstitutTable of ContentsIntroduction A Comparison of Offset Programs International Offset Mechanisms Offset Features of Cap and Trade Systems Offset Features of Other GHG Systems Greenhouse Gas Accounting Protocols Voluntary GHG Standards Carbon Offset Funds Glossary References

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Book SynopsisThe go-to guide for perfecting your grammar and communication skills in every situationEnglish teachers aren't the only ones who expect careful and correct language choices. Precision in language can be the deciding factor when it comes to getting a job or winning a promotion. Whether your skills need drastic improvement or a quick brush-up, The McGraw-Hill Handbook of English Grammar and Usage will get your grammar back on the right track. Written by two expert grammarians, the book provides bottom-line definitions, tips, and simple rules that summarize the essentials you need to know. Youâll find clear examples of usage and as well guidance on communication via text, email, and social media. The new, third edition of The McGraw-Hill Handbook of English Grammar and Usage features: â Straightforward explanations of common mistakes and why they happenâ Hundreds of correct anTable of ContentsAcknowledgmentsIntroductionPART I. Grammar 1011. Parts of Speech2. Basic Phrases3. Sentences and Clauses4. Verb Forms5. VerbalsPART II. How to Find and Correct Mistakes6. Writing Complete Sentences7. Subject-Verb Agreement8. Pronoun Problems9. Verb Problems10. Modification11. Commas12. Apostrophes13. Semicolons and Colons14. Quotation Marks15. Dashes, Hyphens, and Other Punctuation16. Capitalization17. Parallelism18. Grammar Etiquette for Digital CommunicationAppendix A: Homophone Misspellings and Commonly Confused WordsAppendix B: Commonly Misspelled WordsAppendix C: Eggcorns: Incorrect Wording That Seems CorrectGlossary of TermsIndex

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Book SynopsisPublisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Use machine learning to understand your customers, frame decisions, and drive value  The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science.  Whether you are a business leader with a desire to go deep on data, or an engineer who wants to learn how to apply Machine Learning to business problems, youâll find the information, insight, and tools you need to flourish in todayâs data-driven economy. Youâll learn how to: â Use the key building blocks of Machine Learning: sparse regularization, out-of-sample validation, and latent factor and Table of ContentsPreface Introduction 1 Uncertainty 2 Regression 3 Regularization 4 Classification 5 Experiments 6 Controls 7 Factorization 8 Text as Data 9 Nonparametrics 10 Artificial Intelligence Bibliography Index

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Book SynopsisThe bestselling stock-investing guideârevised and updated to improve your performance in todayâs world of long-term investing and short-term tradingThereâs never been a better time to get into stocks. New technologies provide tools and equipment for novices that previous generations of investors and traders didnât even dream of.The go-to guide for beginners, Understanding Stocks, provides everything you need to start out strong. From opening an account to evaluating stocks to making trades, it covers all the fundamentalsâmarket language, players, rules, strategies, and environmentâand helps you build a solid portfolio by developing the right balance between risk and reward. This updated third edition includes brand-new chapters on: Risk management Identifying winning stocks Testing your trading strategy Bitcoin and alternative investments Ways to read the market quickly and accurately Technical and fundam

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Book SynopsisSave money and get intensive official GRE® test practice with this two-book bundle from the makers of the GRE!This bundle includes:â  Official GRE® Quantitative Reasoning Questions, Third Edition, Volume 1â  Official GRE® Verbal Reasoning Questions, Third Edition, Volume 1In this Official GRE® Value Combo you get all the in-depth practice you need to do your best on the GRE® test. For less than you would pay separately, the bundle packages two books of authentic GRE questions, specially created by ETS, the company that makes the GRE® test.This two-book bundle is your ideal source for practice questions to use in your GRE preparation and covers all sections of the test. Together, Official GRE® Verbal Reasoning Practice Questions, which also inclu

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Book SynopsisThe New York Times bestselling guide to leading positive change in any organizationâupdated with critical new insights, research, and case studiesThe world-renowned leadership experts that brought us the leadership classic Crucial Conversations have fully updated their bestselling Crucial Influence (originally published as Influencer). In these pages, they reveal that fewer than one in eight behavior change efforts is successfulâand most produce nothing more than wasted resources and organization-wide cynicism.The solution to this challenge isnât easy, but it is simple. Itâs all about the strategic application of influenceâsystematic and intentional actions aimed at helping people improve results by changing their behaviorâa practice most leaders have yet to fully understand and embrace.Crucial Influence walks you through the process of identifying the personal, social, and structural levers

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Book SynopsisThe definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay.   As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong?     Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction.   Learn that the cost plus' model won't work for service provision Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers Recognise that Product pricing is coercive, services pricing is collaborative Understand that serviceTable of Contents 1 How clients buy services 2 Cost-plus pricing and beyond 3 Pitching for work 4 Negotiating price 5 The pricing lever 6 Alternative fees 7 Pricing tactics 8 Drivers of value 9 Learning from industry 10 Saving clients money 11 Pricing controls and capabilities

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Book SynopsisGrace Marshall is head coach and chief encourager at Grace-Marshall.com and author of the Amazon bestselling 21 Ways to Manage the Stuff That Sucks Up Your Time.   She is also a Productivity Ninja with Think Productive, one of the UK's leading productivity training companies, helping organizations across the world survive information overload and get more done with less stress.Table of ContentsAbout the author Author's acknowledgements Publisher's acknowledgements Book map Chapter 1 - Why Productivity isn't just about getting things done Chapter 2 – From chaos to clarity Chapter 3 – Mind monkeys and lizard brains Chapter 4 – Fake work vs. real work Chapter 5 – Real world tactics: how to be productive when the rest of the world isn’t Chapter 6 – Tough love: setting boundaries and saying no Chapter 7 – Being human: how your personality affects your productivity Chapter 8 – Work–life rhythm Chapter 9 – Jumping off the guilt trip Chapter 10 – The art of juggling Take your time Notes and references Index

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Book SynopsisStephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years' experience in the recruitment industry. He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.Table of ContentsForeword About the Author Introduction Part One: Talking To The Subconscious Chapter 1 - Embedded Commands and Suggestions Part Two: Persuasive Language Patterns Chapter 2 - The Redefine Chapter 3 - The Agreement Frame Chapter 4 - Linguistic Mathematics Chapter 5 – Rapport Chapter 6 - Magical Because Chapter 7 - Awareness Patterns Chapter 8 - Verbal Pacing and Leading Chapter 9 - Feel Felt Found Chapter 10 - Internal Representations Chapter 11 - Motivational Direction Chapter 12 - Testing for the Truth Chapter 13 - Parts Therapy Chapter 14 - The Quotes Pattern Chapter 15 - Persuasive Body Language Part Three: Persuasive Questioning Technique Chapter 16 - Asking Persuasive Questions Part Four: Preparing to Persuade Chapter 17 - Questions to Ask Yourself Chapter 18 - Building Natural Confidence Chapter 19 - How to Practice Index

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Book SynopsisAndy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.Trade Review‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare) 'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy ‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Saïd Business School, University of Oxford ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO ForumsTable of ContentsTable of Contents1. The Seductive idea of a Saviour2. Why We Undervalue What We Already Have3. How to Start with What You Have4. Lesson One: Recombine existing elements so they create more value5. Lesson Two: Let the world teach you6. Lesson Three: Attend to what actually happens7. Lesson Four: Discover the few things that really make the difference8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational9. Lesson Six: Use very plain words to describe what you want10. Lesson Seven: Bring customers inside11. Lesson Eight: Take charge of stories about ‘Them and Us’12. Lesson Nine: Don’t drive change: Release it

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Book Synopsis Mandy Flint is an international leadership and cultural change strategist. An expert on leadership impact, teams and cultural behavioural change. She is CEO of Excellence in Leadership and works across the world delivering transformational change programmes and C-suite coaching. Mandy studied at Harvard Business School and is a fellow of the London Metropolitan Business School. She is also an established speaker at leadership and cultural change events around the globe. Mandy worked as a senior leader for American Express internationally for 14 years    Elisabet Vinberg Hearn is an international expert on leadership impact, teams and people-first digital transformations, operating as leadership strategist, speaker and executive coach. She is co-founder of Think Solutions and CEO of Katapult Partners. Elisabet has an MBA in Leadership & Sustainability and has recently studied Sustainability Management at Cambridge University and

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Book SynopsisKendra Valentine is a story strategist who helps businesses, institutions, and branded entertainment projects to communicate the value they provide through a method I call strategic story design. She helps people solidify their value proposition to set their business strategy and create authentic and robust creative to share it.

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Book SynopsisSimon Willis manages strategic government partnerships globally at Mastercard as well innovation projects. He also oversees climate change-related product innovation. Formerly global head of public sector innovation at Cisco for many years, Simon has also worked at Govtech start-ups and twice run UK voluntary sector organizations. The first half of his career was spent working for the UK Government on digital transformation and social security reform at DWP and at Her Majesty's Treasury as UK head of financial crime and lead delegate to the FATF.

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Book SynopsisEmpower and Inspire Human Potential In the decade before the Covid-19 pandemic, change was coming so quickly and across so many vectors that most business leaders so busy tackling one new challenge after another - missed the trendlines that would collide in the early months of 2020 and forever change their workforce and how they lead it for generations to come. In The Empathy Advantage: Leading the Empowered Workforce, Heather E. McGowan and Chris Shipley team up again to deliver a guidebook for leaders navigating the uncertainty of a post pandemic world in a sequel to their successful book The Adaptation Advantage. Leaders today must acknowledge and respond to the fundamental shifts that lay the foundation for effective leadership: From managing people to enabling success, from viewing peers as competitors to seeing them as collaborators, from applying extrinsic pressure on workers to unlocking intrinsic motivation, and from driving productivity Table of ContentsForeword: Embrace The Forever-Changed Workforce xv Acknowledgments xix Introduction: Discover The New Normal of Work 1 Everything Is Different Now 2 Covid as Change Agent 3 A New Bargain 4 Sidebar: The Great Resignation: A Long Time Coming 6 Not Your Grandparents’ Workforce 7 What’s a Leader to Do? 9 Notes 10 Part I: Rethink Your Workforce 13 Notes 15 1 Meet Your New Workforce 17 A Workforce Without a Majority 18 Meet the Pan- Generational Workforce 19 Sidebar: Managing the Multigenerational Workforce 20 Women Hold Up Half the Workforce 21 The LGBTQ+ Workforce 24 Sidebar: Navigating Gender: From Fixed to Fluid 25 The Case for a Multidimensional and Diverse Workforce 27 Generational Empathy 28 Sidebar: Meet Generation Z 29 Notes 30 2 Understand Your Workers’ New Habits 35 We Are No Longer Who We Were 36 Sidebar: The Pandemic Compressed Time 37 The Empowered Worker: Your Most Valuable New Asset 40 Sidebar: Where Work Takes Place Today 41 Sidebar: The Center Shifts 45 Sidebar: The Great Relocation 46 The Through Line: Creating Life/Work Integration 50 Sidebar: The Rise of Bleisure 51 Notes 53 3 Grok the Empowered Mindset 57 Rebalancing Work and Life 59 A New Approach to Work 60 Sidebar: The Hierarchy of Work Engagement 62 Work That Is Worth It 63 Sidebar: Origins of the Great Resentment 64 Healing Our Whole Selves: Mental Health and Burnout Are Real 66 Sidebar: How to Spot Burnout 67 Relationships Matter 68 Humans Are Your Greatest Source of Value 69 Sidebar: History Rhymes: Our Opportunity Is Now 70 Changing the Goal 71 The Empathy Advantage 72 Notes 72 Profile: Aqueduct Technologies: Really Great Ideas, Really Happy Employees 75 Part II: Rethink Your Organization 77 4 Upgrade Your Operating Models 81 What Are We Leaving Behind? 82 Sidebar: The Rise of the Human Value Era 83 What Are We Moving Toward? 85 Sidebar: Lead Differently in Complexity 86 More Frequent Disruptions 87 Listen Carefully: Change Is the Norm 89 Forging a New Path to the Future of Work 89 Understand the Relationship Between the Individual and Organization 90 Rethink Work and Learning 91 Sidebar: The Skills Gap May Never Close 92 Recalibrate Your Metrics: Be Like Bhutan 93 It’s Time to Finally Address Burnout 95 Benefits for Whose Benefit? 96 Flexibility Is Key to Empathetic Leadership 98 How We Lead Without Maps: Focus on Your People 98 Notes 99 Profile: Mercy: Leadership Through Community 101 5 Create the Conditions to Thrive 103 Rethinking Jobs 104 Hire for Culture, Train for Specific Skills 106 Sidebar: Rethinking Work and Jobs 107 Reporting for (Tour of) Duty 108 Where Work Gets Done 109 Curating the Return to Office 111 Creating the Conditions to Thrive 113 Sidebar: Understanding DEI and B 116 Unleash the Power of Belonging 117 Sidebar: The Importance of Belonging 118 Knitting a Psychological Safety Net 119 Creating the Conditions to Learn at Scale 120 Social Capital Creates Collective Intelligence 121 Organizing to Collaborate 122 Sidebar: Peers as Collaborators 123 Finding Joy in Work 124 Notes 125 6 Enable Your Empowered Workforce 129 Culture: The Operating Instructions for Your Organization 130 Recognizing Toxic Culture 131 Building Mindful Culture 131 Sidebar: Nurturing Culture Through Dialogue 132 Living Your Values 133 Sidebar: Beliefs + Behaviors + Benefits = Culture 135 Trust: The Cornerstone of Healthy Culture 136 Finding Purpose at Work 137 Sidebar: The Three Faces of Purpose 138 Purpose: Your Most Enduring Competitive Advantage 140 Sidebar: The Great Reset Opportunity: Why We Work 142 The Trouble with Purpose 144 Notes 145 Profile: The Canteen: Becoming a Place of Purpose and Belonging 147 Part III: Rethinking Your Leadership 149 Notes 151 7 Pilot Your Expedition Team 153 What Is an Expedition? 154 What to Leave at Base Camp 154 Sidebar: Understand Your Expedition Team 155 Continued Uncertainty Means Continual Expeditions 157 Sidebar: Navigating Rising Global Uncertainty 158 Prepare to Cut a Different Path 159 Care for Your Expedition Team 162 Sidebar: Focus on the Fundamentals 164 Create Enthusiasm Around the Expedition 165 Yes, You Are a Career Coach Now 166 Take That First Step 167 Notes 168 8 Embrace Your Superpowers 171 The Power of Vulnerability and Not Knowing 172 The Power of Awareness 173 The Power of Candor 174 Sidebar: The Four Leadership Shifts 176 The Power of Listening 177 Sidebar: Mindset Shift: You Work for Talent 180 The Power of Being Human 181 Sidebar: Behavioral Shift: Change in Leadership Profile 182 Become the Resilient Leader 183 Notes 184 Profile: sparks & honey: Building a Practice of Gratitude 185 9 Emerge the Empathic Leader 187 The Pandemic Was a Quiet Teacher 189 Sidebar: The Cumulative Shifts Between Individuals and Organizations 190 Understanding Empathy 192 Empathy Is Good Business 194 Empathy, Trust, and Compassion: The Trifecta of Superior Leadership 195 The Power of Listening 197 Welcome to Tomorrow: Leading in Uncertainty 198 Notes 198 About the Authors 201 Praise for The Adaptation Advantage 203 Index 205

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Book SynopsisTap into your authentic self in work and life, unlock your career potential and embrace your freedom to choose If you have ever thought about becoming an entrepreneuror if you are an intrapreneur climbing the corporate ladderthis book is for you. The Beauty of Success is an ultra-modern blueprint for navigating the path to starting, growing and accelerating your career while sowing the seeds of self-awareness and self-reflection. You'll discover how author and 3x founder, Kendra Bracken-Ferguson aligned her personal pillars of community, mentorship, education, and capital with her business goals to bring her vision for building a successful company to fruition. Through her story, and the stories of other entrepreneurs in the beauty industry, she shares helpful nuggets of wisdom and collective experience that will help you pursue an entrepreneurial career or follow your path to the top of your corporate sector. The Beauty of Success is your guide to discoverinTable of ContentsList of Podcast Excerpts xi Foreword xv Preface: An Invitation to Freedom: Unlocking the Entrepreneurship Journey xix Chapter 1 Are You an Entrepreneur or Intrapreneur? 1 Chapter 2 Heart for God 27 Chapter 3 Know When to Pivot to Survive and Thrive 43 Chapter 4 Ego: Who, Me? 67 Chapter 5 Claim the Nonnegotiables 93 Chapter 6 Protection 117 Chapter 7 Jungle Gym versus a Ladder 145 Chapter 8 Intention of Time: Balancing What’s Important 161 Chapter 9 Stand in Your Power 175 Chapter 10 Greater Than You Can Imagine 201 Chapter 11 Character, Allyship, and Finding Your People 215 Chapter 12 In Closing 237 Acknowledgments 249 About the Author 271 Index 275

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Book SynopsisMaximize your leadership impact with the latest insights and research from the field of adaptive leadership In The End of Leadership as We Know It, a team of veteran executive and leadership strategists delivers an expert analysis of the ten most common errors leaders make when attempting to address disruption and concrete strategies for avoiding them. In the book, you'll find ways to apply the latest research in adaptive leadership and complexity to your own leadership style and achieve the impact you seek to have on your business, your followers, and yourself. The authors explain how to rethink the essence of leadership during times of flux and show you how to deal with unpredictable situations. You'll also find: Ways to identify the devastating blind spots caused by current approaches to leadership Strategies for unleashing the creativity and potential of employees, rather than controlling them Tough-love feedback for contemporary leTable of ContentsForeword xi Dr. Marshall Goldsmith Preface xv 1 Introduction: Making a Difference in Our Complex Times 1 2 It’s Not About You 19 Trap to avoid: Leading through expertise rather than relationships 3 The Vulnerability Paradox 35 Trap to avoid: Projecting confidence at the expense of humility 4 Stop Strategizing and Start Doing 51 Trap to avoid: Separating strategizing from executing 5 Freeing Your People with Purpose- Driven Simple Rules 69 Trap to avoid: Talking about purpose without operationalizing it 6 Why Community Organizers Consistently Beat Superheroes 85 Trap to avoid: Saving the day instead of building teams that solve problems 7 Vive la Résistance! 101 Trap to avoid: Overcoming resistance to change rather than working with it 8 Resilience Beats Efficiency 117 Trap to avoid: Cutting costs to the point of becoming brittle 9 The Siren Song of Certainty 135 Trap to avoid: Seeking certainty at the expense of reality 10 Data- Driven Decisions Still Need a Driver 151 Trap to avoid: Replacing judgment with data 11 When Best Isn’t Best 169 Trap to avoid: Assuming “best practices” are right for your situation 12 Conclusion: The End of Leadership in a Quantum Age 185 Notes 193 Acknowledgments 211 About the Authors 213 Index 215

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Book SynopsisTable of ContentsIntroduction: What is Enduring | What is New | Keeping it Simple xi Chapter 1 A Consultant by Any Other Name 1 Part 1 Fundamentals 11 Chapter 2 Techniques Are Not Enough 13 Chapter 3 Being Right–Really 25 Chapter 4 Flawless Consulting 41 Part 2 Entry and Contracting 53 Chapter 5 Contracting Overview 55 Chapter 6 The Contracting Meeting 69 Chapter 7 Some Nuances of Contracting 87 Chapter 8 Some Agonies of Contracting 97 Chapter 9 The Internal Consultant's Dilemma 117 Part 3 More Fundamentals 125 Chapter 10 Understanding Resistance 127 Chapter 11 Dealing with Resistance 145 Chapter 12 Technology: A Marriage of Myth, Convenience, and the Virtual Hour 155 Part 4 Discovery and Underlying Concerns 163 Chapter 13 From Diagnosis to Discovery 165 Chapter 14 Whole-System Discovery 177 Chapter 15 Discovering Gifts, Capacities, and Acting on What We Know 183 Part 5 Analysis and the Decision to Act 203 Chapter 16 Focusing on the Picture 205 Chapter 17 Preparing for Feedback 217 Chapter 18 Managing the Meeting for Action 225 Part 6 Engagement and Implementation 239 Chapter 19 Implementation 241 Chapter 20 The Structures of Engagement 249 Part 7 Extension, Recycle, or Termination 263 Chapter 21 Transformation Will Not Be Televised, Livestreamed, or Managed 265 Online Appendix: Handy Checklists You Can Use 275 Further Reading 277 Acknowledgments 279 About The Author 283 Index 285

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Book SynopsisInspire people to perform at their best in any workplace environment Coaching & Mentoring For Dummies is the playbook to help supervisors change their role from doer/manager to coach/mentor. Leadership and coaching expert Leo MacLeod, shares the secrets of motivating employees to find purpose in their work and grow as independent problem solverswithout micromanaging them. Written for today's changing workplace, the book provides guidance on leading diverse teams, working with younger generations and working remotely. Business is built on relationships, especially in today's global economy. Coaching and mentoring are more important than ever. This readable guide provides you with the skills to strengthen connections and pass on useful knowledge that will help teams elevate their productivity and quality of work. Gain or improve the coaching skills that drive employee performance and commitment in diverse workforces Encourage colleagues to deliver reTable of ContentsIntroduction 1 Part 1: Getting Started with Coaching and Mentoring 5 Chapter 1: Understanding Coaching and Mentoring: Just the Basics 7 Chapter 2: Switching from Doer to Coach 13 Chapter 3: Finding the Time to Stay Connected 27 Chapter 4: Laying a Foundation That Builds Commitment 47 Chapter 5: Leveraging Emotional Intelligence 65 Part 2: Facing the Changing Workplace 91 Chapter 6: Accepting Change 93 Chapter 7: Coaching for Diversity 103 Chapter 8: Bridging Generational Differences 123 Part 3: Motivating and Empowering Your Staff 135 Chapter 9: Fueling Employee Motivation 137 Chapter 10: Implementing Key Strategies to Motivate Your Employees 157 Chapter 11: Teaching by Asking Questions 175 Chapter 12: Building Career Self-Reliance 197 Part 4: Coaching for Performance and Growth 223 Chapter 13: Delegating and Empowering 225 Chapter 14: Giving Constructive Feedback 247 Chapter 15: Setting Performance and Development Goals 263 Chapter 16: Taking the Pain Out of Employee Reviews 279 Chapter 17: Coaching for Development and Improvement 293 Part 5: Mentoring for Life 319 Chapter 18: Mastering Mentoring 321 Chapter 19: Building a Support Team 339 Part 6: The Part of Tens 349 Chapter 20: Ten (or So) Surprises for You 351 Chapter 21: Ten (or So) Coaching Myths Debunked 355 Index 359

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