Advertising Books
John Murray Press Social Media Marketing In A Week
Book Synopsis Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you''ll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audienceTable of Contents : Sunday: What is social media marketing? : Monday: Successful case studies : Tuesday: Getting started with social media marketing : Wednesday: Blogging, Facebook, Twitter and LinkedIn : Thursday: YouTube, Google, Pinterest, StumbleUpon, and ones to watch : Friday: Becoming a personal authority in the marketplace : Saturday: Managing, metrics and scaling up
£10.99
Chronos Publishing Bullsh*T, Privacy, Toasters, Videos And YouTube
Book SynopsisYouTube experts s.media are shining a light on the changes to advertising and marketing, unveiling the truth behind outdated agency practices and revealing the top tricks to succeeding when it comes to advertising on today's advanced platform. This book gives a refreshingly honest account of the fast-changing advertising and media landscape. Taking a deep dive into why YouTube is THE best advertising platform right now, the book gives insights into how businesses and brands should be capitalising on the low-cost advertising opportunities available, with highly targeted YouTube ads right now.
£13.49
Weber Books Plug Your Book! Online Book Marketing for Authors
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£9.44
Peter Wilken Dim Sum Strategy: Bite-Sized Tools to Build
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£24.95
Sophie Dalziel Instagram Marketing and Advertising for Small
Book Synopsis
£11.21
John Wiley & Sons Inc An Autobiography
Book SynopsisA unique personality... "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author.Table of ContentsSweet Master. I Become a Chef in Paris. New York and Hollywood. Secret Service. A Very Large Rural Monastery. Fame and Fortune. The Light at the End of the Tunnel. A Forest Full of Surprises. List of Clients. Index.
£28.49
Thames & Hudson Ltd Branded Interactions
Book SynopsisThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Trade Review'Amasses a wealth of information and expertise to offer a working framework for any project' - New Design
£41.25
Thames & Hudson Ltd Creative Demons and How to Slay Them
Book SynopsisRichard Holman is a creative specialist, with a background in design and advertising. He runs workshops on creativity all over the world, to inspire people and brands to make better ideas. He also hosts the podcast The Wind Thieved Hat', where he interviews leading artists and creators, and is a regular contributor to Creative Review and Creativepool. Al Murphy is an illustrator whose clients include the BBC, MTV, Newsweek, the Guardian and Faber & Faber. He has inspired many to pursue a career in illustration, confident they can do better.Table of ContentsIntroduction Chapter 1: The Demon of Procrastination Chapter 2: The Demon of the Blank Page Chapter 3: The Demon of Doubt Chapter 4: The Demon of Convention Chapter 5: The Demon of Constraints Chapter 6: The Demon of Criticism Chapter 7: The Demon of Theft Chapter 8: The Demon of Accidents Chapter 9: The Demon of Failure Chapter 10: The Demon of Disappointment Epilogue Notes Further Reading Acknowledgments
£16.14
Faber & Faber Mad Men Bad Men What Happened When British
Book SynopsisHow did a bunch of unelected, unaccountable admen end up running British politics?Sam Delaney wanted to find out more about the strange relationship between British politics and advertising. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? Sam decided to talk to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequent
£11.24
Random House USA Inc The Attention Merchants
Book Synopsis
£11.25
NTC Publishing Group,U.S. My Life in Advertising and Scientific Advertising
Book SynopsisGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
£999.99
Blast Books,U.S. Another Science Fiction Advertising the Space
Book SynopsisThe late 1950s and early ''60s were the golden age of science fiction, an era when the farthest reaches of imagination were fed by the technological breakthroughs of the postwar years. While science fiction writers expressed the dreams and nightmares of the era in pulp print, real-life rocket engineers worked on making space travel reality. The imaginations of many Cold War scientists were fed by science fiction literature, and companies often promoted their future capabilities with fantastical, colorful visions aimed at luring young engineers into their booming workforce. In between the dry articles of trade journals, a new visual vernacular sprang up. Aerospace industry ads pitched the idea that we lived in a moment where anything was possible gravity was history, and soon so would be the confines of our solar system. Another Science Fiction presents nearly 200 entertaining, intriguing, inspiring, and mind-boggling pieces of space-age eye candy.Trade Review"A brilliant tour through the iconography and literature of America's grandest corporate dreamtime, the Space Age." -William Gibson, author of Neuromancer and Pattern Recognition "I wish I had this book when I started Mad Men. This is exactly what I look for, a concise visual-historical reference of mid-century advertising. Megan Prelinger has uniquely and beautifully taken us on a trip back to space." -Gay Perello, Prop Master for Mad Men "Stupendous." -Jonathan Lethem, author of Motherless Brooklyn and The Fortress of Solitude "To the author of this remarkable work must go well-deserved laurels for rescuing rocket/space ad artwork from virtual obscurity. Megan Prelinger's book is a treasure that should find a worldwide readership of space historians, lovers of space art, and all who seek to understand the evolution of humanity's transition to a space-faring species." -Fred Ordway, former member of the Wernher von Braun rocket team and consultant to Stanley Kubrick for 2001: A Space Odyssey
£20.89
Merchant Books Scientific Advertising
Book Synopsis
£9.16
Echo Point Books & Media How to Write a Good Advertisement: A Short Course
Book Synopsis
£18.52
Sound Wisdom Scientific Advertising: Original Classic Edition
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£12.99
Intellect Books Strategic Advertising Mechanisms: From Copy
Book SynopsisIt is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms such as Kevin Roberts's Lovemarks or Douglas Holt's iconic brands. It also considers European mechanisms such as Jacques Séguéla’s star strategy or Henri Joannis’s psychological axis. The book has the most complete academic review. Strategic Advertising Mechanisms: From Copy Strategy to Iconic Brands, integrates the most important strategic advertising mechanisms developed throughout the time: USP, brand image, positioning, Lovemarks... This is the first and only book to date that compiles the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers, scholars and students in a range of disciplines, including communication, advertising, business and economic, information and communication, sociology, psychology and humanities. There may also be appeal to the more general reader with an interest in how advertising strategic planning works.Table of ContentsForeword Javier Suso Introduction 1. Procter & Gamble’s Copy Strategy: When the Advertiser Made Products and Advertising 1.1. P&G or the prehistory of brand management 1.2. The birth of rationalist advertising 1.3. Reason why copywriting and Hopkins as the pillars of rationalist advertising 1.4. The copy strategy 2. Rosser Reeves’s USP: The Reality in Advertising Is the Product 2.1. The USP as a strategic advertising mechanism 2.2. What is the USP? 2.3. Characteristics of the USP or revamping the dominant idea 2.4. Critiques of the USP 3. David Ogilvy’s Brand Image: The Rise of Emotion in Advertising Communication 3.1. The influence of motivation research on emotional strategic advertising mechanisms 3.2. Pierre Martineau: The ambassador of emotional advertising 3.3. David Ogilvy’s brand image 3.4. Theoretical bases of brand image 3.5. Gardner and Levy’s ‘The product and the brand’: The acknowledged forerunner of brand image 4. Henri Joannis’s Psychological Axis: The Advent of Motivational Research in European Advertising 4.1. The psychological axis theory 4.2. Joannis’s proposals as addendums to Reeves’s theories 4.3. A mechanism for creating ads 5. Jacques Séguéla’s ‘Star Strategy’: Selling the Hollywood Star System to Sell Brands 5.1. The ‘star strategy’: A brand image evolution 5.2. ‘Star strategy’ characteristics: The cinema world as an advertising metaphor 5.3. The Chevron model in ‘give your brand in marriage’: The ‘star strategy’ revisited 6. Kevin Roberts’s Lovemarks: The Return of Emotional Mechanisms in the New Century 6.1. What is the Lovemarks effect? 6.2. The characteristics of the Lovemarks effect 6.3. Critiques of the Lovemarks effect 6.4. Creating Passionbrands: An example of updating personality branding on the basis of the redundancy principle 7. Jack Trout and Al Ries’s Positioning: The Appearance of Cognitive Psychology in Advertising 7.1. The origins of positioning 7.2. What is positioning? 7.3. Theoretical bases of positioning 7.4. Positioning seen from afar 7.5. The USP as the forerunner of positioning 8. Douglas Holt’s Iconic Brands: When Cognitive Psychology and Motivation Research Converge 8.1. Theoretical bases of iconic brands: The birth of cultural branding 8.2. The iconic brand concept 8.3. Principles underpinning the construction of iconic brands 8.4. Critiques of iconic brands
£23.75
Bard Press The Wizard of Ads: Turning Words into Magic and
Book SynopsisForget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.
£999.99
Morgan James Publishing llc The Art of War for the New Millennium
Book SynopsisThe most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last, best selling author and master marketer extraordinaire Dan Lok translates the strategic wisdom of Sun Tzu into powerful, easy-to-understand strategies. Apply them to your business immediately to maximize your profits in minimum time!
£12.34
Daupub.com Propaganda - Spanish Edition - Edicion Español
Book SynopsisEste es el manual de la industria de las relaciones públicas. Bernays es una especie de gurú. Su gran golpe, el que le catapultó a la fama en la década de 1920, fue conseguir que las mujeres empezaran a fumar. En esa época las mujeres no fumaban y él lanzó campañas masivas para Chesterfield. Conocemos las técnicas: modelos y estrellas de cine con cigarrillos en la boca y demás. Consiguió un enorme éxito y se convirtió en una figura destacada y su libro en el auténtico manual.Publicista, periodista e inventor de la teoría de relaciones públicas, Edward Bernays (1892-1995), nacío en Austria y era sobrino de Sigmund Freud. Siendo aún niño, sus padres se establecen en Estados Unidos. Se licenció en Agricultura en la universidad de Cornell, pero su verdadera pasión era la comunicación, donde desarolló su carrera en publicidad, periodismo y, finalmente, en las relaciones públicas.Bernays es considerado el "padre" de la profesión, ya que dió el primer paso definiéndola, resaltando la necesidad social de éstas por ser escuchadas. En definitiva, las sociedades democráticas requerían ser guiadas.La presente obra constituye la Biblia sobre la manipulacíon que, a jucio del autor, no debe ser entendida como negativa si los que la llevan a cabo buscan el bien común...
£13.26
University Press of America Start with the Future and Work Back A Heritage
Book SynopsisThis book is a lively, often amusing, but seriously perceptive exploration of The History Factoryâs role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.Table of ContentsForeword Introduction Chapter 1: Start With the Future and Work Back— The Art and Utility of Historical Storytelling Chapter 2: A Storehouse for Storytelling—How to Build—and Maintain—a Better Corporate Archive Chapter 3: Know Thyself—Oral Histories and the Enduring Value of Institutional Memories Chapter 4: Seeing is Believing—The Power of Corporate Exhibits and Organizational Icons Chapter 5: How to Tell a Meaningful Story—Video, Online Narratives and Corporate Heritage for the Digital Age and Beyond Chapter 6: The Power of StoryARC—The Art of Turning Crisis into Opportunity Chapter 7: Authenticity Sells—The Power of Corporate History in an Age of Convergence Acknowledgments Index
£23.75
Schiffer Publishing Ltd ADVERTISING DOLLS Schiffer Book for Collectors
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£25.19
Schiffer Publishing Ltd ENCYCLOPEDIA OF PORCELAIN ENAMEL ADVERTI A
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£25.19
Schiffer Publishing Ltd CocaCola Trays Schiffer Book for Collectors
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£11.39
Schiffer Publishing Ltd Beer Signs for the Collector Schiffer Book for
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£25.19
Schiffer Publishing Ltd TRADEMARKS OF THE 1950S Schiffer Design Books
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£25.19
Schiffer Publishing Ltd The Collectors Book of Novelty Pans
Book SynopsisHere is a fun, new collectible. Decorated cakes are associated with celebrations of all kinds--can you imagine a birthday party without a cake? Now many cake-lovers have discovered an engaging hobby: collect the pans that cakes are baked in! The most prolific pan manufacturer, Wilton Industries, Inc., has offered well over 600 designs since the 1950s. Delightful pans have also been offered by Nordic Ware, Inc., Amscan, Inc., Mirro, Inc., Wear-Ever, West Bend, and others. Over 700 of these wonderful, formed-aluminum novelty cake pans are documented in this colorful and unique book. Current estimated values are provided for all pans, while multiple indexes help the collector look up pans by stock number, name, key word, mold type, or age. Whether you are wondering if there has ever been a licensed cake pan of Porky Pig, curious about how long your favorite piano cake kit was sold, or want to check out the plethora of bunny rabbit pans, the beautiful pictures and detailed data in this boo
£20.69
Schiffer Publishing Ltd Great Street Art Reggae Blues and World Beat
Book SynopsisBob Marley died in 1981, but the interest he generated in the raggae, blues, and world beat music continued to grow. Around the world local bands sprang up and clubs began to feature the music to ever-increasing numbers of patrons. To advertise these events hundreds of posters were hung on telephone poles, vacant walls, and shop windows. Made on photocopiers and litho presses, by local artists, they have the edge that comes from needing to catch one''s attention with a minimum of expense. The result is raw, in-your-face street art that captures the spirit of a generation. Victor Burleigh has gathered together more than 500 original posters dating from 1977 to 1989, from San Francisco, a city on the cutting edge of the music world and a haven for raggae, blues, and world beat music. Nearly every night one of the many music clubs would offer a live concert of an up-and-coming group. Since every club produced its own posters, there is a wide variety of styles and graphic images, as well a
£25.19
Schiffer Publishing Ltd Chinese Label Art
Book SynopsisCombining wonderful graphics with fascinating history, this book is a showcase of outstanding Chinese label, packaging, and advertising art created between 1900 and 1976. These stunning images came from cities in China such as Canton and Shanghai, as well as places beyond the border such as Hong Kong, Macau, and Singapore, where large Chinese populations thrived and commercial ties to the West were strong. Export and domestic products include tea, medicine, food, cosmetics, cigarettes, dyes, matches, phonograph records, firecrackers, religious items, and more. Their labeling presents a mixture of traditional imagery and ornamentation blended with Western culture and merchandising. Over 400 visually captivating images make this an important resource for artists, designers, historians, and merchants alike.
£33.29
Schiffer Publishing Ltd Signs of Our Past Porcelain Enamel Advertising in
Book Synopsis
£46.74
Schiffer Publishing Ltd Label Art of the Chinese World 18901976
Book Synopsis
£33.29
Schiffer Publishing Ltd Advertising Openers A Guide to Beer Openers More
Book SynopsisThis valuable and expansive guide to advertising openers of all sorts features over 1,500 images picturing more than 2,800 openers and corkscrews. It is the ultimate guide to bottle openers. Whether you are interested in flat figural, key shape, wire formed, souvenir, and multipurpose openers or lifters, piercers, can keys, and smokers tools, you will find them here. Part 1 groups beer advertising openers and corkscrews in an alphanumeric system. Part 2 has special chapters on manufacturers' openers, beverage openers, can keys, smoker's tools, souvenir openers, and World's Fair openers. Patent drawings and details are included with many of the photo captions. Value ranges are shown. A chronological index of American patents and a type index in Part 3 also make this book an invaluable reference. May this publication open the minds of new and experienced collectors to the expanse of this unique and fascinating hobby.
£58.39
Schiffer Publishing Ltd Fraver by Design
Book Synopsis
£28.79
Goose Lane Editions Tales from Under the Rim The Marketing of Tim
Book SynopsisTrade Review"Buist's Tales from Under the Rim: The Marketing of Tim Hortons really does reveal the truth behind Tim Hortons success. That is, there is no mystery." * Chronicle Herald *
£14.39
Schiffer Publishing Ltd America for Sale
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£25.19
Schiffer Publishing Ltd Firearms and Tackle Memorabilia
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£33.29
Schiffer Publishing Ltd Tobacco Advertising
Book Synopsis
£41.39
Artmonsky Arts Holidaying 50 Years of Advertising and Publicity
Book SynopsisHolidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs like Thomas Cook, some even venturing across the Channel. The arrival of the combustion engine further democratised travel enabling some to holiday independently, others in organised charabancs and coach parties. By the end of WWII with the coming of cheap flights Marbella and Majorca began to replace the British resorts. Providing holidays became a highly competitive business between resorts and tour operators and this necessitated advertising. Holidaying is an account of this, richly illustrated to show the changes in fads and fashions when holidaying reached a mass market.
£9.50
Te Papa Press Railways Studios How a Government Design Studio
Book SynopsisA definitive illustrated history of the graphic work of the Railways Studios.Trade Review'"Railways Studios, the design studio of the New Zealand Railways" tells the remarkable story of the way in which a government department helped connect New Zealand physically and socially, producing advertising for a range of clients and dominating outdoor advertising ... The book is lavishly illustrated with hundreds of images alongside the well-researched chapters which touch on the history of rail transport in New Zealand.' – John Daly-Peoples, New Zealand Art Review; 'A seven-years-in-the-making, lavishly illustrated literary monument to the Kiwi commercial art of the advertising and design Studio of NZ Railways, which survived 67 years...a 385-page literary monument to New Zealand commercial art.' – NZ Listener, named among 101 Best Books of 2020; '… this book is a must-purchase. Highly recommended.' – Railway Observer; 'This big, beautiful book brings together a treasure trove of stunning New Zealand tourism and product ads …' – Good magazine.Table of ContentsIntroduction 10 The story 14 Chronology 170 Design gallery 178 Biographies 358 Notes 366
£43.19
Pearson Education Limited Advertising IMC Principles and Practice Global
Book SynopsisTable of Contents1. Strategic Brand Communication 2. Advertising 3. Public Relations 4. Action and Interaction: Direct Response and Promotions 5. How Brand Communication Works 6. Strategic Research 7. Segmenting and Targeting the Audience 8. Strategic Planning 9. Creative Side 10. Promotional Writing 11. Direct Response 12. Media Basics 13. Paid Media 14. Owned, Interactive, and Earned Media 15. Media Planning and Negotiation 16. IMC Management 17. Evaluating IMC Effectiveness 18. Social Impact, Responsibility, and Ethics: Is it Right?
£999.99
Cengage Learning, Inc Advertising Promotion and other aspects of
Book SynopsisExplore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today's popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Table of ContentsPart I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETING COMMUNICATIONS (IMC). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. Part II: FUNDAMENTAL IMC PLANNING AND DECISIONS. 5. Segmentation, Targeting, and Positioning. 6. The Communications Process and Consumer Behavior. 7. The Role of Persuasion in IMC. 8. IMC Objective Setting and Budgeting. Part III: ADVERTISING MANAGEMENT AND MEDIA CHOICES. 9. An Overview of Advertising Management. 10. Effective and Creative Ad Messages. 11. Endorsers and Message Appeals in Advertising. 12. Traditional Ad Media. 13. Digital Media: Online, Mobile and App Advertising. 14. Social Media. 15. Direct Marketing, CRM, and Other Media. 16. Media Planning and Analysis. 17. Measuring Ad Message Effectiveness. Part IV: SALES PROMOTION MANAGEMENT. 18. Sales Promotion Overview and the Role of Trade Promotion. 19. Consumer Sales Promotion: Sampling and Couponing. 20. Consumer Sales Promotion: Premiums and Other Promotions. Part V: OTHER IMC TOOLS. 21. Public Relations, Content Marketing, Viral Marketing, and Sponsorships. 22. Packaging, POP Communications, and Signage. 23. Personal Selling.
£69.34
Harvard Business Review Press True Story
Book Synopsis Is your company a storytelleror a storydoer?The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.Today’s most successful businesses are storydoers.These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful storyone told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companiesfrom small start-ups to global conglomeratesorganize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketTrade Review"Montague gets right to the chink in the armor of storytelling: Unless the story you tell about your company is true, it is just empty words. And the way you make a story true, he says, is by "storydoing." Storydoing is telling a story through your actions." -- strategy+business magazine "An original take on using story to convey your brand promises, True Story will provide you with the answer." -- 800 CEO READ ADVANCE PRAISE for True Story: Brad Jakeman, President, Global Beverages Group, PepsiCo, Inc.-- "Gone are the days when marketers can simply tell people what a brand stands for. More than ever, consumers demand authenticity and transparency. True Story is an insightful and compelling review of what it takes to build brands and businesses today." Roo Rogers, Partner, Fuse Project; coauthor, What's Mine Is Yours-- "Who better to write about the power of story than Ty Montague? As relevant to CEOs as it is to CMOs, True Story leads the reader step by step through the process of combining product and narrative into one meaningful and unforgettable consumer experience." Danielle Tiedt, CMO, YouTube-- "In an age where just communicating your brand isn't enough, Ty Montague has given businesses a way to think about brand building from the bottom up. True Story outlines a four-step process to discover your company's unique story and then explains how to fold that story into every action you take. An essential guide for any company looking to grow its business." Peter Sachse, Chief Stores Officer, Macy's-- "The power of 'storydoing' shouldn't be underestimated. If you consistently define your brand through action, your brand will take vivid shape in every consumer's mind. Ty Montague has done a great job creating a path that any company can use to reach its goals." David Webster, General Manager, Marketing Strategy, Microsoft Corporation-- "Unlike so many books that simply collect case studies that you can't apply to your own situation, Ty Montague's book provides a blueprint and a road map for putting these insights into action. The power to uncover your own brand narrative--and live it--is in your hands right now."
£999.99
Jacana Media (Pty) Ltd Doing time
Book SynopsisDoing Time is more than just a book. It's an invitation from one of South Africa's most revered pioneers and businessmen. It is an invitation to share in the memories of a man who knows the real meaning of 'doing time'.
£12.30
Rosen Central Advertising
Book Synopsis
£11.75
Rowman & Littlefield A History of Advertising: The First 300,000 Years
Book SynopsisAdvertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.Trade ReviewRichards creates a “portable museum of advertising,” arranged chronologically and designed to encourage browsing. Readers can dip in and out, encouraged by hundreds of illustrations, primarily of advertisements past and present. Chapters 8 and 16 on social implications, ads, and culture relate interesting facts on how advertising both influences and reflects its time. Delivers a broad look from ancient times (there is evidence of Roman shops signs in BCE 776) to modern promotional products (Livestrong bracelets; MAGA caps). Well-documented and scholarly with crossover appeal for general audiences. * Library Journal *Marketers describe advertising as a paid form of nonpersonal communication meant to persuade. Researchers have found examples of advertising dating back to ancient times, including a hanging tag used to identify a bottle of oil in 3000 BCE. Richards puts together the whole story of this fascinating, critical component of marketing. Students and practitioners of advertising and history will find the evolution of advertising from basic names, signs, and labels to the sophisticated electronic media of today a remarkable journey…. Richards' book is packed with examples and a timeline that threads together each advertising development, resulting in a surprising, fascinating historical narrative. Recommended. Advanced undergraduates through faculty and professionals. * Choice Reviews *Most people practicing advertising today care little about what came before. They only care about today. Yet, to quote Soren Kierkegaard “Life can only be understood looking backwards: but it must be lived forward”. So do yourself a favor, take a long backward look with Jef and become better prepared for today, and tomorrow. -- Rick Boyko, retired, Co-President, CCO, Oglivy North America and Director/Professor VCU BrandcenterA fascinating read that educates, informs and enlightens. I know of no other publication that gives such a deep dive into the History of Advertising from ancient times through COVID times. One great takeaway was "The 10 commandments of Advertising" written in 1911 but still holds true today. Enjoy the read. -- Kevin Swanepoel, CEO of The One Club For CreativityA History of Advertising: The First 300,000 Years by Jef Richards is in a league of its own. This wildly original and fast-paced examination carries us through the world of advertising from its earliest beginnings to the modern-day. Unlike any other book, this one takes us from the very beginnings, through the highs and lows of advertising, posing provocative questions along the way and offering fascinating points of view on how branding, advertising and PR evolved in lock step with human existence. Jef is an enormously gifted author and his writing – fast paced, insightful and slam-bang full of remarkable details – is an indulgence and rewards readers (including this jaded ad agency CEO) with a new and completely unique portal into our shared past and gives us an intuitively connected view to how advertising transformed and shaped the world into what we see today. For marketers to history buffs, Richards has created a story that will keep you turning the pages and might even help connect a few dots of intriguing facts that you never knew existed in the first place. -- John Minnec, former CEO FCB London and Havas ChicagoIn addition to the extensive timelines, great selection of illustrations, and snappy prose, Richards has compiled impressive lists of advertising institutions, trade characters, jingles, and slogans over time. Arranged in chronological order from date of the earliest creation, these collections should be of great interest to most readers who have lived through some of this history. * Journal of Macromarketing *
£108.00
Ariadne Press Tiger in the Tank: An Austrian Advertising Guru
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£24.29
Entrepreneur Press Ultimate Guide to Amazon Advertising
Book SynopsisExpand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.You'll learn how to: Determine if Vendor Central or Seller Central is right for your brand Capture new customers through Sponsored Product Campaigns Apply the five essential elements of a high-quality product detail page Establish metrics, evaluate performance against keyword types, and perform competitive analyses Add negative keywords that can benefit your advertising campaigns Apply Amazon’s secret formula for long-term winning Table of ContentsCONTENTSForeword: "I Teach Google Advertising" by Perry MarshallPrefaceChapter 1: Stacking Your Brand's Deck on AmazonChapter 2: How to Control Product and Pricing on AmazonChapter 3: Getting Started as a Seller on AmazonChapter 4: Add Products, Then Optimize Your Amazon Catalog ListingsChapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your BrandChapter 6: Fleshing Out Your Amazon Business Objectives and MeasurementsChapter 7: Competitive Analysis TimeChapter 8: Keywords and Keyword ResearchChapter 9: Campaign StructureChapter 10: Getting Started with Sponsored ProductsChapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored BrandsChapter 12: For Vendors Only: Product Display AdsChapter 13: Aggregate, Analyze, and OptimizeChapter 14: Keyword OptimizationsChapter 15: Account and Campaign-Level OptimizationsChapter 16: Self-AuditingChapter 17: Strategies for Amazon's Prime DayChapter 18: Extending Your Reach On and Off AmazonChapter 19: Reporting for ExecutivesChapter 20: Hiring and Advertising AgencyChapter 21: Amazon's Secret Formula for Long-Term WinningEpilogue: Touching the Future of RetailGlossaryAcknowledgmentsAbout the AuthorIndex
£15.19
Entrepreneur Press Ultimate Guide to Social Media Marketing
Book SynopsisCreate Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time Table of ContentsChapter 1: What Is and Isn’t Social Media Chapter 2: The Role of Social Media Within Content Marketing Chapter 3: Understanding Today’s Social Networks Chapter 4: Understanding Today’s Format Types Chapter 5: How to Craft Your Social Media Strategy Chapter 6: How to Create Images for Social Media Chapter 7: How to Leverage Video Chapter 8: How to Leverage Chat Bots & Automation Chapter 9: How to Leverage Paid Social Media Chapter 10: How to Leverage Influencer Marketing Chapter 11: How to Repurpose and Reuse Social Content Chapter 12: How to Build Your Marketing Team Chapter 13: How to Measure Success Chapter 14: How to Iterate and Improve Chapter 15: Glossary
£21.99
Nova Science Publishers Inc Advertising: Types, Trends & Controversies
Book SynopsisIn today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.
£107.99
