Advertising, Promotion, and other aspects of Integrated Marketing Communications
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Paperback / softback by J. Craig Andrews , Terence Shimp
Short Description:
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest... Read more
Publisher: Cengage Learning, IncPublication Date: 07/08/2017
ISBN13: 9781337282659, 978-1337282659
ISBN10: 1337282650
Number of Pages: 635