Description

Book Synopsis
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

The Wizard of Ads: Turning Words into Magic and

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A Paperback / softback by Roy H. Williams

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    View other formats and editions of The Wizard of Ads: Turning Words into Magic and by Roy H. Williams

    Publisher: Bard Press
    Publication Date: 16/07/1998
    ISBN13: 9781885167293, 978-1885167293
    ISBN10: 1885167296
    Also in:
    Advertising Sales and marketing

    Description

    Book Synopsis
    Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

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