Description

Book Synopsis
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

The Wizard of Ads: Turning Words into Magic and

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    A Paperback / softback by Roy H. Williams

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      View other formats and editions of The Wizard of Ads: Turning Words into Magic and by Roy H. Williams

      Publisher: Bard Press
      Publication Date: Publication Date: 16/07/1998
      ISBN13: 9781885167293, 978-1885167293
      ISBN10: 1885167296

      Description

      Book Synopsis
      Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

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