Description

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires

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£12.99

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Usually despatched within 3 days
Paperback / softback by Roy H. Williams

1 in stock

Short Description:

Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since... Read more

    Publisher: Bard Press
    Publication Date: 16/07/1998
    ISBN13: 9781885167293, 978-1885167293
    ISBN10: 1885167296

    Number of Pages: 244

    Non Fiction , Business, Finance & Law

    Description

    Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: multiply the effectiveness of your advertising understand the tug-of-war between intellect and emotion create totally new concepts from combinations of old ones focus your advertising, your business, and your life.

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