Description

Book Synopsis
In today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

Advertising: Types, Trends & Controversies

    Product form

    £101.24

    Includes FREE delivery

    RRP £134.99 – you save £33.75 (25%)

    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Hardback by Evelyn P Mann

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Advertising: Types, Trends & Controversies by Evelyn P Mann

      Publisher: Nova Science Publishers Inc
      Publication Date: 26/01/2012
      ISBN13: 9781613246795, 978-1613246795
      ISBN10: 161324679X
      Also in:
      Advertising

      Description

      Book Synopsis
      In today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account