Description

Book Synopsis
In today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

Advertising: Types, Trends & Controversies

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    A Hardback by Evelyn P Mann

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      Book details

      Publisher Nova Science Publishers Inc
      Published 26 January 2012
      ISBN-13 9781613246795
      978-1613246795
      ISBN-10 161324679X
      Also in:
      Advertising

      Description

      Book Synopsis
      In today''s cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

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