Description
Book SynopsisThis book is a lively, often amusing, but seriously perceptive exploration of The History Factoryâs role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.
Table of ContentsForeword Introduction Chapter 1: Start With the Future and Work Back— The Art and Utility of Historical Storytelling Chapter 2: A Storehouse for Storytelling—How to Build—and Maintain—a Better Corporate Archive Chapter 3: Know Thyself—Oral Histories and the Enduring Value of Institutional Memories Chapter 4: Seeing is Believing—The Power of Corporate Exhibits and Organizational Icons Chapter 5: How to Tell a Meaningful Story—Video, Online Narratives and Corporate Heritage for the Digital Age and Beyond Chapter 6: The Power of StoryARC—The Art of Turning Crisis into Opportunity Chapter 7: Authenticity Sells—The Power of Corporate History in an Age of Convergence Acknowledgments Index
