Description

Book Synopsis
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising

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    A Paperback / softback by Claude Hopkins

    £12.34

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      Book details

      Publisher NTC Publishing Group,U.S.
      Published 16 January 1966
      ISBN-13 9780844231013
      978-0844231013
      ISBN-10 0844231010
      Also in:
      Business, Finance & Law Advertising Business and Management

      Description

      Book Synopsis
      Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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