Description

Book Synopsis
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising

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Order before 4pm today for delivery by Fri 19 Dec 2025.

A Paperback / softback by Claude Hopkins

15 in stock


    View other formats and editions of My Life in Advertising and Scientific Advertising by Claude Hopkins

    Publisher: NTC Publishing Group,U.S.
    Publication Date: 16/01/1966
    ISBN13: 9780844231013, 978-0844231013
    ISBN10: 0844231010
    Also in:
    Business, Finance & Law Advertising Business and Management

    Description

    Book Synopsis
    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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