Description

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising

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Paperback / softback by Claude Hopkins

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll... Read more

    Publisher: NTC Publishing Group,U.S.
    Publication Date: 16/01/1966
    ISBN13: 9780844231013, 978-0844231013
    ISBN10: 0844231010

    Number of Pages: 336

    Non Fiction , Biography

    Description

    Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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