Description

Book Synopsis
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

My Life in Advertising and Scientific Advertising

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    Order before 4pm tomorrow for delivery by Tue 16 Jun 2026.

    A Paperback / softback by Claude Hopkins

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      Publisher: NTC Publishing Group,U.S.
      Publication Date: 16/01/1966
      ISBN13: 9780844231013, 978-0844231013
      ISBN10: 0844231010
      Also in:
      Business, Finance & Law Advertising Business and Management

      Description

      Book Synopsis
      Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

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